The Actual Process, Not What Textbooks Say

Editorial writing is just stating a position on a public issue and backing it with reasons that hold up under scrutiny. That's it. The confusion starts when people try to dress it up as something more complicated. I've seen junior writers spend three days polishing a single paragraph when they should have spent the first hour figuring out what their actual thesis is. The structure most style guides push—lead, argument, evidence, rebuttal, conclusion—works fine until you're working under a deadline or your editor cuts your second page. What actually matters is whether your claim is defensible and whether your evidence isn't fabricated or cherry-picked. Everything else is polish.

Example Of Editorial Writing Breakdown

Here's a stripped-down example so you can see the mechanics without the decorative language. Let's say a city council votes to increase property taxes by twelve percent to fund a new transit line. Example Of Editorial Writing: The city council's decision to raise property taxes by twelve percent to fund the downtown transit line is short-sighted. The revenue projection assumes ridership will reach 45,000 daily boardings within two years of completion. Historical data from the 2019 West Corridor extension shows actual ridership settled at 28,000 boardings per day after the initial promotional period ended. The math doesn't support the tax increase. A phased funding model tied to actual ridership milestones would reduce the risk to homeowners while still pushing the project forward. The council should have attached the funding schedule to a ridership contingency clause before voting. Instead, they asked residents to trust a projection that already looks inflated based on comparable projects in the metro area.

pThat's an editorial. One paragraph. Clear claim. Specific evidence. Counter-proposal. No throat-clearing, no "in conclusion," no appeal to emotion. Just the argument laid out in order.

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Writing Editorial Examples at Kristie Cummings blog
Writing Editorial Examples at Kristie Cummings blog

How I Actually Write Them

I start with the thing I'm actually angry or convinced about. Not the polite version. The real one. Then I write a single sentence that captures it, no adjectives allowed. If I can't state my position in ten words or less, I don't understand it well enough yet. Next, I gather my evidence. For editorials, that means primary sources whenever possible—meeting minutes, budget spreadsheets, official reports—not op-eds reacting to the same event. I've lost count of the number of times I found an error in a widely cited statistic after pulling the raw data from a municipal website. In one case, a reporter had rounded 3.7 percent growth to "nearly 4 percent" and another writer had rounded it up again to "approaching 5 percent." The actual figure mattered for the policy argument. The editorial board ran with the wrong number because nobody went to the source. That editorial had to be corrected three days after publication. After the evidence check, I draft the rebuttal paragraph. Even if I don't plan to publish the counterargument, writing it forces me to test my own reasoning. If I can't articulate the strongest version of the opposing view fairly, my own position is probably weaker than I think.

Where This Approach Breaks Down

The deadlined editorial model fails when the topic requires sustained narrative context. If you're writing about a decades-long environmental contamination case with multiple responsible parties, a single page of argumentative prose either oversimplifies the facts or reads like a legal brief. In those situations, a news feature or investigative series does more actual work than an editorial ever could. Don't force the format into situations where it's the wrong tool. Another common failure mode is the institutional editorial. When a publication's editorial board writes collectively, the draft tends toward median positions that offend no one and prove nothing. I've sat through meetings where the final language was stripped of any specific policy recommendation because three board members couldn't agree on the exact wording of a funding mechanism. The result was a paragraph that said the city should "consider alternative approaches to revenue generation" instead of saying anything actionable. That's not editorial writing. That's committee speech. The workaround for institutional pieces is to assign a single writer to produce the first draft, then edit aggressively rather than committee-edit collaboratively. You lose some democratic input, but the editorial actually says something.

The Revision Step Most People Skip

After drafting, read the piece aloud once. Every time you stumble, repeat, or need to rephrase something to make it land, that sentence is carrying too much weight. Cut it or rewrite it. This usually trims 15 to 20 percent of the word count on first drafts. The tighter version almost always reads clearer on the second pass because you've already identified the weak points. Then verify the claim-to-evidence ratio. Each factual assertion in an editorial should have a traceable source footnote or inline reference. Opinions are fine—this is editorial writing, not straight news—but opinions built on unverifiable facts fall apart fast. I once worked with a writer who claimed that a local school district's test scores had "plummeted" without checking whether the drop coincided with a methodology change in the assessment framework. The scores hadn't dropped. The test had changed. The editorial was embarrassingly wrong, and correcting it required a public retraction.

Editorial Writing Examples | PDF | Reality | Reason
Editorial Writing Examples | PDF | Reality | Reason

A Quick Note on Tone

Strong editorials don't need strong language. Insults and sarcasm signal that the writer ran out of argument. If you find yourself calling someone naive or misguided, check whether your evidence is doing the work or whether you're reaching for tone to compensate. The best editorials I've read in twenty years of editing and writing used plain declarative sentences and let the logical structure carry the force. Readers fill in the appropriate level of conviction themselves.