John Wayne Gacy Clown Name: The Basics
The clown name John Wayne Gacy used during his performances was Pogo. He also operated under a secondary clown persona called Pennywise, though the Pogo character was the one he primarily performed publicly at children's parties, charity events, and community appearances in the Chicago suburbs throughout the 1970s. Gacy tailored the Pogo costume specifically to appeal to families. The outfit featured a jester-style hat with bells, oversized shoes, a painted white face with red circles around the eyes and a wide red smile, and a colorful patchwork jumpsuit. He reportedly spent significant time and money maintaining these costumes and props. The character was designed to be harmless and entertaining, which is precisely why it functioned so effectively as cover. I've come across archival footage and photographs of Gacy in full Pogo regalia, and what stands out isn't the costume itself but the contrast between the performance and the documented reality of his actions. The juxtaposition is what makes this topic stick in people's minds long after they read the facts.
Common Confusion Around Gacy's Clown Personas
People frequently conflate Pogo and Pennywise as if they were the same character or interchangeable aliases. They weren't. Pogo was the party clown. Pennywise, in Gacy's usage, referred more to a darker, more menacing alter-ego that appeared in private contexts and was less documented in public records. Stephen King's It, published in 1986, independently created the character Pennywise the Dancing Clown, which further muddied public understanding of Gacy's actual naming choices. The novel and its film adaptations owe nothing to Gacy's real-life personas, but the cultural overlap is unavoidable and has distorted how many people remember the facts. One practical problem I ran into when researching this: many online sources list "Pennywise" as Gacy's primary clown name because pop culture reinforces that association. When you're trying to verify what Gacy actually called himself in performance contracts or police records, the noise from fictional references makes filtering accurate information slower than it should be. My workaround was to prioritize primary sources like trial transcripts, police interrogation recordings, and verified newspaper archives from the late 1970s and early 1980s over anything posted on general interest websites or forums.
Where the Name Pogo Came From
Gacy stated during interviews and legal proceedings that he chose Pogo as a reference to the cartoon character from the Pogo comic strip by Walt Kelly. The comic featured a possum named Pogo who lived in Oyster Bay. Gacy apparently saw the connection as benign and family-friendly, which aligned with his goal of performing at children's events. He never explained the choice in depth beyond that reference point, and no evidence suggests the Pogo name carried any hidden meaning he intended to communicate. In court documents and media coverage from the trial, Gacy's clown identities were referenced primarily as evidence of his access to children and his ability to operate within the community without suspicion. Prosecutors used the Pogo performances to establish a pattern of grooming behavior and proximity to victims. Defense attorneys attempted to frame the clown act as an innocent hobby and legitimate source of income through party appearances. Both sides agreed on the factual basis of the performances; they disagreed entirely on what those performances implied about Gacy's character and intentions. There are gaps in the historical record that deserve honest acknowledgment. Gacy's own statements about his clown persona were sometimes inconsistent depending on who was asking and what context the conversation was in. Some details about the Pennywise character come from Gacy's own accounts given years after the crimes, which raises reliability questions. No complete inventory of every costume or prop Gacy owned has surfaced in public records. Researchers working on this topic should be cautious about treating any single secondary source as definitive without cross-referencing against trial transcripts or law enforcement documents from the period.
Get the Full Details

If you're looking for downloadable materials related to this topic, most digitized documents are available through university archives, the Cook County Sheriff's Office records, and the John Wayne Gacy trial documentation hosted by the Illinois State Archives. There is no single official source that contains everything, and the material is scattered across multiple institutional repositories rather than centralized anywhere convenient.