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| chief marketing and communications officer: Chief Marketing Officers at Work Josh Steimle, 2016-08-04 Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization. |
| chief marketing and communications officer: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| chief marketing and communications officer: Twenty20 in Black Naacp, 2021-02-15 A year unlike any other, 2020 brought a public health crisis, a national reckoning on racism, and a pivotal election. At the center of it all - the Black experience. Twenty20 in Black is a powerful visual time capsule of 2020. Published by NAACP/The Crisis Publishing Company, this hardbound book documents the news and events of 2020 through stunning photographs and images. It gives voice to not only the pain and anger of a unique time in history but the joy and resilience of communities across the country and around the world. |
| chief marketing and communications officer: Lessons from a Chief Marketing Officer Bradford C. Kirk, 2003 This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets. |
| chief marketing and communications officer: Love Radio Ebony LaDelle, 2022-05-31 Prince Jones, a self-professed teen love doctor known for his radio segment on the local hip-hop station, believes he can get the bookish, anti-romance Dani Ford to fall in love with him in three dates. |
| chief marketing and communications officer: A Dictionary of Marketing Charles Doyle, 2011-03-24 Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment. |
| chief marketing and communications officer: PR Technology, Data and Insights Mark Weiner, 2021-04-03 Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While building buzz or breaking through the media clutter may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making. |
| chief marketing and communications officer: You Can Adopt Without Debt Julie Gumm, 2015-01-06 Many families want to adopt, but do not have the large amount of money it takes to complete a private domestic or international adoption. Some quickly give up the idea of adopting and are left feeling frustrated, overwhelmed, and discouraged. Those who choose to proceed often take out large loans or borrow from family and friends which adds to the financial pressure on the family. Author Julie Gumm shares proven strategies from her own experience as well as from others that include applying for grants, creative budgeting, and fundraising that prospective adoptive parents can use to prepare for and avoid those high costs associated with adoption. |
| chief marketing and communications officer: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
| chief marketing and communications officer: Having an Impact on Learning Kelly Wachel, Matt Wachel, 2015-12-03 A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together. |
| chief marketing and communications officer: The New Era of the CCO Roger Bolton, Don W. Stacks, Eliot Mizrachi, 2018-01-24 The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media. |
| chief marketing and communications officer: Talk Is Chief Jack Modzelewski, 2019-11-19 A public relations expert shares inspirational stories and smart strategies for successful business communication and crisis management. Business leaders spend up to 90 percent of each day communicating with colleagues, customers, shareowners, creditors, regulators, advocates, and competitors. The style and success of those communications has a vital influence on their organization’s culture, opportunity, and reputation. In this age of heightened transparency, no leader can afford to undervalue to importance of communication—especially during a crisis. With more than three decades of experience working with many Fortune 500 companies, communications consultant Jack Modzelewski teaches leaders to see themselves as chief credibility officers. In Talk Is Chief, he provides sound advice and concrete examples of effective communication. He also shares the “10 Commandments of Crisis Management”—essential communication tools for avoiding crises or averting worst-case scenarios when confronted with an existential threat. |
| chief marketing and communications officer: Unleashing the Power of PR Mark Weiner, 2006-06-12 Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value. |
| chief marketing and communications officer: Parents and Schools Together Kelly Wachel, 2014-02-06 Parents and Schools Together shows administrators, teachers, and parents how to work together to produce high achieving students in urban school districts. We all know that in this fast-paced world of standards and commitments, it’s easy to forget what schools and parents are all about. There are things that schools can do to show parents the way to raise successful students. Parents have to help in order for schools to be high performing. Schools, especially schools of poverty and low achievement, have to have parent help if they are going to make it. Parents can’t use the excuse that they don’t know what to do or I’m not going to do that anymore. When schools enlist the help of parents, schools can begin to harness the full effect of all adults tag teaming together to raise students up to the levels they are capable of. Parents and School Together shows that it’s not just the school’s job to raise kids and it’s not just the parent’s job to raise kids. It takes both working together to raise successful students and kids. |
| chief marketing and communications officer: Spin Sucks Gini Dietrich, 2014 Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book. |
| chief marketing and communications officer: Truth Has a Voice Anika Nicolle Cumley, 2019-10-23 In the book Truth Has A Voice, the reader is taken on a path to enlightenment through the eyes of an eight year old girl, when she wakes up and realizes she is alive, and she is human. As the girl becomes consciously aware of her existence, she struggles to understand life's dualities, and concepts of 'Good' and 'Evil'. During stressful times, the girl's ethical awareness is heightened as she questions the truth to mankind's reality. The girl's philosophical understanding and spiritual faith are put to test when she loses her family, and she is alone in the world.Inspiration to overcome adversity is gained when the girl develops a higher perspective of life while studying the battle between good and evil, and the neurological explanation of anger, all with the goal of defining the truth to mankind's reality. |
| chief marketing and communications officer: Unleashing the Innovators Jim Stengel, Tom Post, 2017-09-05 Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old startups like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships. |
| chief marketing and communications officer: The Handbook of Strategic Public Relations and Integrated Communications Clarke Caywood, 1997-05 As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more! |
| chief marketing and communications officer: The Baby Owner's Maintenance Log Louis Borgenicht, Joe Borgenicht, Lynn Rosen, 2004 Based on the successful Baby Owner's Manual, The Baby Owner's Maintenance Log presents a refreshing alternative to traditional sugar-sweet baby journals. Hip parents can record all major milestones and measurements in these pages, including the arrival of the unit, fuel preferences and speech activation. Spiral binding, hilarious illustrations and a bound-in envelope for keepsakes make this guided journal a great shower gift. |
| chief marketing and communications officer: Mr. President, How Long Must We Wait? Tina Cassidy, 2020-03-03 In this “heroic narrative” (The Wall Street Journal), discover the inspiring and timely account of the complex relationship between leading suffragist Alice Paul and President Woodrow Wilson in her fight for women’s equality. Woodrow Wilson lands in Washington, DC, in March of 1913, a day before he is set to take the presidential oath of office. He is surprised by the modest turnout. The crowds and reporters are blocks away from Union Station, watching a parade of eight thousand suffragists on Pennsylvania Avenue in a first-of-its-kind protest organized by a twenty-five-year-old activist named Alice Paul. The next day, The New York Times calls the procession “one of the most impressively beautiful spectacles ever staged in this country.” Mr. President, How Long Must We Wait? weaves together two storylines: the trajectories of Alice Paul and Woodrow Wilson, two apparent opposites. Paul’s procession of suffragists resulted in her being granted a face-to-face meeting with President Wilson, one that would lead to many meetings and much discussion, but little progress for women. With no equality in sight and patience wearing thin, Paul organized the first group to ever picket in front of the White House lawn—night and day, through sweltering summer mornings and frigid fall nights. From solitary confinement, hunger strikes, and the psychiatric ward to ever more determined activism, Mr. President, How Long Must We Wait? reveals the courageous, near-death journey it took, spearheaded in no small part by Alice Paul’s leadership, to grant women the right to vote in America. “A remarkable tale” (Kirkus Reviews) and a rousing portrait of a little-known feminist heroine, this is an eye-opening exploration of a crucial moment in American history one century before the Women’s March. |
| chief marketing and communications officer: Frenemies Ken Auletta, 2019-06-04 An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players. |
| chief marketing and communications officer: Hispanic Marketing & Public Relations Elena del Valle, 2005 |
| chief marketing and communications officer: Chief Crisis Officer James F. Haggerty, 2017 This timely new book explains why every company and organization needs to identify a Chief Crisis Officer, and provide the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond--effectively and efficiently--when the crisis occurs. Using a mixture of real life examples, strategies, and tactics, the book will break down crises into their component parts and provide both a strategic approach to effectively dealing with those issues. |
| chief marketing and communications officer: CMO to CRO Mike Geller, Rolly Keenan, Brandi Starr, 2021-05-04 As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth. |
| chief marketing and communications officer: Elevating the Human Experience Amelia Dunlop, 2021-10-26 Wall Street Journal bestseller Have you ever struggled to feel worthy at work? Do you know or lead people who do? When Amelia Dunlop first heard the phrase elevating the human experience in a leadership team meeting with her boss, she thought, He is crazy if he thinks we will ever say those words out loud to each other much less to a potential client. We've been conditioned to separate our personal and professional selves, but work is fundamental to our human experience. Love and worth have a place in work because our humanity and authentic identities make our work better. The acknowledgement of our intrinsic worth as human beings and the nurturing of our own or another's growth through love ultimately contribute to higher performance and organizational growth. Now as the Chief Experience Officer at Deloitte Digital, a leading Experience Consultancy, Amelia Dunlop knows we must embrace elevating the human experience for the advancement and success of ourselves and our organizations. This book integrates the findings of a quantitative study to better understand feelings of love and worth in the workplace and introduces three paths that allow individuals to create the professional experience they desire for themselves, their teams, and their clients. The first path explores the path of the self, an inward path where we learn to love ourselves when we show up for work, and examines the obstacles that hinder us. The second path centers around learning to love and recognize the worth of another in our lives, adding to the worth we feel and providing a source of meaning to our lives. The third path considers the community of work and learning to love and recognize the worth of those we meet every day at work, especially for those who may be systematically marginalized, unseen, or unrepresented. Drawing on her own personal journey to find love and worth at work in her twenty-year career as a management consultant, Amelia also weaves together insights from philosophers, theologians, and sociologists with the stories of people from diverse backgrounds gathered during her research. Elevating the Human Experience: Three Paths to Love and Worth at Work is for anyone who has felt the struggle to feel worthy at work, as well as for those who have no idea what it may feel like to struggle every day just to feel loved and worthy, but love people and lead people who do. It’s a practical approach to elevating the human experience that will lead to important conversations about values and purpose, and ultimately, meaningful change. |
| chief marketing and communications officer: Mao in the Boardroom Gabriel Stricker, 2003-06-28 Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original Chairman of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs. - Publishers Weekly |
| chief marketing and communications officer: Developing Business Strategies David A. Aaker, 1988-04-14 ``An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.'' --Robert R. Lindberg Vice-President, Corporate Development Transamerica Corporation Shows managers how to anticipate market trends, threats, and opportunities, and how to develop strategies that can help their companies respond and grow. Thoroughly revised from the acclaimed 1984 edition, with over 50% new material, the 2nd edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis, and developing strategy in mature or stagnant markets, and there is expanded coverage of sustainable competitive advantages (SCA). |
| chief marketing and communications officer: The Over-Scheduled Child Dr. Alvin Rosenfeld, M.D., Nicole Wise, 2010-04-01 Do you find yourself asking Whose life is it anyway? Parenting today has come to resemble a relentless to-do list. Even parents with the best intentions strive to micro-manage every detail of their kids' lives and live in constant fear that their child will under-perform in any area--academic, social, athletic. Lists and schedules, meetings and appointments invade our every moment and the need to be the best dominates--and undermines--our own sense of self as well as our children's. In their groundbreaking new book The Over-Scheduled Child, renowed child psychiatrist Alvin Rosenfeld, M.D., and longtime family-issues journalist Nicole Wise combine personal and professional experience to take action against what they see as our overeager pursuit of perfection. The clear, comforting steps they prescribe to attack this rampant phenomenon will promote healthier and happier children and revitalize the parenting experience. |
| chief marketing and communications officer: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| chief marketing and communications officer: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-05-13 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| chief marketing and communications officer: From Ball Girl to CMO Melissa M. Proctor, 2020-08 Whenever a young child is asked, What do you want to be when you grow up? the answer will undoubtedly include childlike wonder, optimism, and unbridled imagination. A future-traveling astronaut, a fashion designing veterinarian, a doctor for stuffed animals, and the list goes on and on. Unfortunately, as we age and settle firmly into adulthood, that wonder dissipates and we swap our childhood dreams for life's demands. Our days feel prescribed and responsibilities rule our minutes and how we prioritize what matters. As adults, we are taught to believe the question is somehow invalid because we are functioning as a grown-up. Even though Melissa M. Proctor did not play basketball or have extensive knowledge of the game, her dream as a child was to be the first female coach in the NBA. Instead, her unconventional path has taken a number of twists and turns, starting with being the first ball girl for the Miami Heat and ultimately, earning the position of Executive Vice President and Chief Marketing Officer for the NBA's Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up?and she's okay with it. From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down to earth attitude, she offers acceptance at a time when many are confused and hope when uncertainty distorts the light at the end of the tunnel. From Ball Girl to CMO urges us to consider if we have in fact been asking ourselves the right question, or if perhaps, we've been expecting an answer from the wrong version of ourselves. |
| chief marketing and communications officer: Spanning Silos David A. Aaker, 2008 'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units. |
| chief marketing and communications officer: Digital Disruption in Marketing and Communications Edoardo Magnotta, 2019-10-18 This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model. |
| chief marketing and communications officer: China Cmo Greg Paull, ShuFen Goh, 2013-06 China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas.--Back cover. |
| chief marketing and communications officer: How to Market a University Teresa Flannery, 2021-01-12 How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy. |
| chief marketing and communications officer: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta, Patrick Barwise, 2016-09-22 WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone)--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. |
| chief marketing and communications officer: The Mirror Test Jeffrey W. Hayzlett, 2010-05-05 Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face as The Mirror Test is chock full of inspirational business stories and insights from his own career. Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride. Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business.. In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as: Give your business the mirror test - is your company really breathing? Here's how you and your company must adapt...or die. The bottom line of your business really is... your bottom line. You have to focus on it. |
| chief marketing and communications officer: Hispanic Marketing Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny, 2017-06-14 Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets. |
| chief marketing and communications officer: Becoming a Consumer Psychologist Ashwani Monga, Rajesh Bagchi, 2019-11-13 Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices. |
| chief marketing and communications officer: Content Chemistry Andy Crestodina, 2012 The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. |
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CHIEF Definition & Meaning - Merriam-Webster
The meaning of CHIEF is accorded highest rank or office. How to use chief in a sentence.
Chief - Wikipedia
Look up chief or chiefs in Wiktionary, the free dictionary. Six Nations Chiefs, a senior lacrosse team in Six Nations of the Grand River, Ontario.
CHIEF | English meaning - Cambridge Dictionary
CHIEF definition: 1. most important or main: 2. highest in rank: 3. the person in charge of a group or…. Learn more.
CHIEF Definition & Meaning | Dictionary.com
Chief, U.S. Army. a title of some advisers to the Chief of Staff, who do not, in most instances, command the troop units of their arms or services: Chief of Engineers; Chief Signal Officer.
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CHIEF definition in American English | Collins English Dictionary
The chief of an organization or department is its leader or the person in charge of it.
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noun Synonyms Chief, Chieftain, Commander, Leader, Head, Chief, literally the head, is applied to one who occupies the highest rank in military or civil matters: as, an Indian chief; a military …
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Adam Hasner FINAL CV 122324 - Florida Atlantic University
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