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| chief marketing officer law firm: The Role of a CMO at a Law Firm , 2008 The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession. |
| chief marketing officer law firm: Law is a Buyer's Market Jordan Furlong, 2017 Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises. |
| chief marketing officer law firm: The Ultimate Law Firm Associate's Marketing Checklist Fishman Ross, Ross Fishman Jd, 2016-09-20 Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana. -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.' -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA) |
| chief marketing officer law firm: You are the Brand Steve Adubato, 2011 Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. |
| chief marketing officer law firm: Remaking Law Firms George Beaton, Imme Kaschner, 2016-06-07 This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service. |
| chief marketing officer law firm: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| chief marketing officer law firm: Marketing the Law Firm Sally J. Schmidt, 1991 Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. |
| chief marketing officer law firm: No Contest Ralph Nader, Wesley J. Smith, 1998-12-22 The legal rights of Americans are threatened as never before. In No Contest, Ralph Nader and Wesley J. Smith reveal how power lawyers--Kenneth Starr perhaps the most notorious among them--misuse and manipulate the law at the expense of fairness and equity. Nader and Smith document how corporate lawyers File baseless lawsuits Use court secrecy to their unfair advantage Engage in billing fraud Nader and Smith sound the warning that this system-wide abuse is eroding our basic legal rights, and propose a positive, commonsense vision of what should be done to reverse the corporate-inspired corruption of civil justice. Timely, incisive, and highly readable, this is a book for all citizens who believe that prompt access to justice is the backbone of democracy, and a precious right to be reclaimed. |
| chief marketing officer law firm: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| chief marketing officer law firm: The Power of Legal Project Management Susan Raridon Lambreth, David A. Rueff, 2022-05-02 This book is intended to provide a simple, easy-to-use framework that can be applied from start to finish in a matter or with just some elements of it applied here and there to bring a bit more structure to it. The framework is now updated to include a comprehensive review and discussion of legal project management-the definitions and application, the ethical considerations, and the issues and constraints in implementation at the organizational level; and to be a desk reference for anyone implementing LPM to find helpful examples, case studies, tools, and methodologies-- |
| chief marketing officer law firm: Would You Do That to Your Mother? Jeanne Bliss, 2018-05-08 Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: Would you do that to your mother? “Make Mom Proud” companies give customers the treatment they desire, and employees the ability to deliver it. They turn “gotcha” moments into “we’ve got your back” moments by rethinking business practices, and they enable employees to be part of the solution to fix customer frustrations. Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. She offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization. Step 1. “Be the Person I Raised You to Be” Understand how you are hiring, developing and trusting employees to bring the best version of themselves to work. Vail resorts, for example, the world's largest ski resort operator, banned the three words Our policy is... from their vocabulary, freeing employees to take spirited actions to deliver the experience of a lifetime. Step 2. “Don’t Make Me Feed You Soap” Learn the eight key frustrations that bind us as customers (waiting, fear, anxiety, the black hole of no communication, etc.) and how to apply actions from companies who are delivering a seamless, frictionless and easy experience. Step 3. “Put Others Before Yourself” Determine if your focus is on helping customers achieve their goals – and evaluate how that is fueling your growth. Canada's Mayfair Diagnostics, for example, spent over a year studying the emotions of patients entering an imaging clinic, so they could redesign their welcome to deliver warmth and caring over procedure and process. The newly designed clinic achieved profitability in record time. Step 4. “Take the High Road” Learn how companies who do the right thing rise above the competition. Virgin Hotels, for example, named #1 U.S. hotel by Conde Nast Reader's Choice Awards, walked away from price gouging at the mini bar, so you'll never pay more for that Snickers bar than what you'd pay at the corner market. Step 5. “Stop the Shenanigans!” Evaluate your current company behaviors and identify the key actions that you can begin immediately. With 32 case studies and examples from more than 85 companies, this is a practical and easy to follow guide for your experience and culture transformation. Filled with comics to snapshot our experiences as customers, a “mom lens” to reflect continuously on your performance, and a “make-mom-proud-ometer” quiz – the book makes Bliss’s approach accessible and approachable. Join the movement to #MakeMomProud by applying this book across your organization. Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach will help your company anticipate both employee and customer needs, extend patience, and show respect at all times. |
| chief marketing officer law firm: Attorney and Law Firm Guide to the Business of Law Edward Poll, 2002 Shows lawyers how to manage their practices in a more business-like manner. It explains how to determine both personal and law firm goals. |
| chief marketing officer law firm: Reinventing Professional Services Ari Kaplan, 2011-05-18 How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers. |
| chief marketing officer law firm: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| chief marketing officer law firm: Implementing Legal Project Management Susan Raridon Lambreth, Aileen R. Leventon, David A. Rueff, Jr., 2015-02-26 This book is a guide to successful implementation of legal project management (LPM) practices for both lawyers and legal professionals alike. The discipline, frameworks, resources and tools described in this book have been tested and successfully used in many matters: from litigation and transactional work to intellectual property and regulatory work. They have been accepted by law firms of all sizes and by clients in law departments both in the US and internationally. The authors are the pioneers in legal project management. Their interdisciplinary approach is rooted in business, engineering, professional development and the practice of law. |
| chief marketing officer law firm: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| chief marketing officer law firm: AI For Lawyers Noah Waisberg, Alexander Hudek, 2021-02-03 Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world’s leading legal AI platforms. AI for Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers explains how artificial intelligence can be used to revolutionize your organization’s operations. Noah Waisberg and Dr. Alexander Hudek, a lawyer and a computer science Ph.D. who lead prominent legal AI business Kira Systems, have written an approachable and insightful book that will help you transform how your firm functions. AI for Lawyers explains how artificial intelligence can help your law firm: Win more business and find more clients Better meet and exceed client expectations Find hidden efficiencies Better manage and eliminate risk Increase associate and partner engagement Whether focusing on small or big law, AI for Lawyers is perfect for any lawyer who either feels uneasy about how AI might change law or is looking to capitalize on the evolving practice. With contributions from experts in the fields of e-Discovery, legal research, expert systems, and litigation analytics, it also belongs on the bookshelf of anyone who’s interested in the intersection of law and technology. |
| chief marketing officer law firm: The Small Firm Roadmap Sam Glover, Stephanie Everett, Marshall Lichty, 2019-08-30 Let's be honest, traditional small firm law practice is not working very well. Too many small firm lawyers struggle to make ends meet, get clients, meet clients' expectations, or they wrestle with mental health issues or substance abuse. Meanwhile, there is a huge gap between those who need legal help and those who can get it. But it doesn't have to be that way. We can build better firms, be more effective with our clients, enjoy better health and a greater sense of fulfillment, and make a bigger impact on our communities. With the client-centric law firm management model in The Small Firm Roadmap, you'll see that getting started is easier than you think. The team from Lawyerist.com-Aaron Street, Sam Glover, Stephanie Everett, and Marshall Lichty-will help you gain clarity around your career and firm goals and identify successful strategies for starting, managing, and growing a thriving future-oriented law firm. If you're ready to do great work that supports a great life, this book is for you. |
| chief marketing officer law firm: The Essential Little Book of Great Lawyering James A. Durham, 2006-01 Summary of the key attributes of great lawyers. |
| chief marketing officer law firm: Business Development for Lawyers Sally J. Schmidt, 2006 Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills |
| chief marketing officer law firm: Getting Clients Merrilyn Astin Tarlton, 2016-10-15 Business development and marketing guide for lawyers and law firm associates on how to get new clients |
| chief marketing officer law firm: Content Marketing for Lawyers Michele Ruiz, 2016-01-18 To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of know-how Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media |
| chief marketing officer law firm: Ten Things You Need to Know as In-house Counsel Sterling Miller (Lawyer), 2017 [The author] shares his insights, anecdotes, strategies, and practical tips learned from his 20+ years of experience as in-house counsel, general counsel, corporate secretary, and chief compliance officer. As author of the popular blog, 'Ten things you need to know as in-house counsel, ' Miller provides quick points that you can use in your everyday practice ... Whether you are new to an in-house department or a long-term veteran, the general counsel or just a basic contract lawyer, Ten Things You Need to Know as In-House Counsel provides you with guidance on: how to be a successful in-house counsel; being more productive every day; drafting documents and emails; how to negotiate; effectively managing outside counsel fees; trade secrets and protecting your company; dealing with the Board of Directors; preparing for when bad things happen; analyzing risk; and much more.-- |
| chief marketing officer law firm: John P. Kotter on what Leaders Really Do John P. Kotter, 1999 Widely acknowledged as the world's foremost authority on leadership, the author provides a collection of his acclaimed Harvard Business Review articles. |
| chief marketing officer law firm: The Lean Law Firm Larry Port, Dave Maxfield, 2018 [This book] is the first book published by the ABA to employ the graphic novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenll finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability.--Back cover. |
| chief marketing officer law firm: Law Firm Use of LinkedIn Primary Research Group, 2014 The study looks closely at how law firms use various features of LinkedIn, including paid ads, video ads, InMail, invitations, participation in LinkedIn Groups and other features of the most important social networking site for lawyers. The report includes hard data on the number of LinkedIn followers per firm, and of spending on various LinkedIn services. The study also details the policies of different firms on developing LinkedIn profiles, frequency of updating or posts, and use of LinkedIn visitor metrics for marketing purposes. The study helps firms to answer questions such as: What really works on LinkedIn for law firms? How important is LinkedIn vs other sites such as Google+ or Twitter? Data in the report is broken out by size of law firm and by other useful variables such as the extent of firm revenues from litigation, and the main audience for the firm’s services (individuals, big business, medium-sized business or small business). |
| chief marketing officer law firm: Introduction to Law Firm Practice Michael P. Downey, 2010 For both the law student and young lawyer, this guide provides an introduction to the basics of working in a law firm. It discusses how a lawyer can get around within the firm to succeed in law firm practice. |
| chief marketing officer law firm: LinkedIn in One Hour for Lawyers Dennis M. Kennedy, Allison C. Shields, 2013 Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn's layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. |
| chief marketing officer law firm: The Lawyer Marketing Book Matt Starosciak, 2017-08-01 The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law. |
| chief marketing officer law firm: The Business of Law International Bar Association, 2012 In the current climate, it is vital that practitioners are aware not just of legal developments, but also of how to sell their expertise in a crowded marketplace. This high-level new title, published in conjunction with the International Bar Association (IBA), brings together the expertise of IBA members and experienced practitioners to produce a practical guide to law firm management and building a successful business. The title is about contributing to the growth of a firm - since growth means higher profits, and everyone can both contribute to and benefit from this - rather than on law firm management. It is a pragmatic guide rather than an attempt at crystal ball gazing, and examines issues ranging from the impact of the financial crisis on law firms to marketing and PR, the challenges of internationalisation, how to grow a law firm and governance--Page 4 of cover. |
| chief marketing officer law firm: The Successful Lawyer Gerald Riskin, 2005 This comprehensive and inspirational book explains how a lawyer can transform his or her life into a more exciting, fulfilling, and profitable one by taking control of his or her destiny. Riskin goes beyond simple concept or theory and delivers a book packed with concrete advice that lawyers can put to work right away. |
| chief marketing officer law firm: Contemporary Law Office Management Lori Tripoli, 2015-01-28 Practical and engaging introduction to Law Office Management for paralegals. Features: Comprehensive overview of the basics of law office management in today's legal environment. Features real-world examples of law office management issues faced in the law office today. Includes helpful vocabulary, constructive discussion starters, and useful case excerpts underscoring core concepts. All of these help instructor's engage students with the material. Discussion questions and case studies are provided at the end of each chapter to reinforce the material. Each chapter includes review checklists and additional resources to help students master the concepts. Students are taught the ethical requirements of the legal business but are also challenged to understand their real-world underpinnings. New to the Second Edition: Updated to reflect changes in the legal profession as clients demand economically viable solutions and technology increasingly allows lawyers to provide them Coverage of The Patient Protection and Affordable Care Act in Chapter 5. Coverage of sustainability in facility management in Chapter 6 More focus on developing demonstrable skills useful in law office management, in the legal field, and beyond Greater emphasis on client relationship management and legal project management by all members of the legal team Career preparation tips in every chapter Chapter outcomes added to the beginning of every chapter Coverage of texts and instant messaging in Chapter 7 New section on Marketing the Law Firm in Chapter 8 Enhanced discussion of social media and its usefulness in law firm marketing |
| chief marketing officer law firm: The Smarter Legal Model Trevor Faure, 2010 The Smarter Legal Model is a practical toolbox of complementary methodologies which have been applied on a multi-million dollar scale and proven to: *Reduce legal costs. *Increase the legal work covered without increasing cost or headcount, by maximising individual potential. *Improve both compliance and client satisfaction at the same time. *Replace the traditional law firm-client tension with a mutually profitable partnership. The Smarter Legal Model applies world-class business and behavioral principles, such as Six Sigma, return on invested capital, zero-sum game theory and neuro-linguistic programming to the practice of law for the first time with tangible results. Recently reported benefits of the Model include a 27% reduction in legal fees, a 60% reduction in litigation volume and demonstrable improvements in client satisfaction. The Smarter Legal Model will be of use to in-house lawyers, private practitioners and even professionals from non-legal disciplines. The Smarter Legal Model has been adopted by major concerns and has been the subject of extensive analysis across the world. The Author has lectured on the Model at Harvard Law School, Oxford University, Georgetown Law School; in Washington, New York, London, Amsterdam, Brussels, Stockholm and Sydney. |
| chief marketing officer law firm: Chief Crisis Officer James F. Haggerty, 2017 This timely new book explains why every company and organization needs to identify a Chief Crisis Officer, and provide the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond--effectively and efficiently--when the crisis occurs. Using a mixture of real life examples, strategies, and tactics, the book will break down crises into their component parts and provide both a strategic approach to effectively dealing with those issues. |
| chief marketing officer law firm: Everyday Public Relations for Lawyers, 2nd Edition Gina Rubel, 2019-09-05 Everyday Public Relations for Lawyers, 2nd Edition (AttorneyatWork.com, 2019), is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and don'ts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice: **Start your PR journey by walking through the strategic planning process. ** Learn how to establish ethical and measurable public relations goals and objectives. **Define how you want to be perceived, identify your key messages, and determine your target audiences. **Execute your plan with effective communications and smart media outreach. Practical Guidance for Seasoned Lawyers, New Associates, and Law Students. The updated and expanded second edition includes everything you need to know about modern law firm public relations: ** Chapter 1: Everyday Public Relations for Lawyers: A Primer ** Chapter 2: Steps in Law Firm Public Relations Planning ** Chapter 3: Putting the Media to Work for You ** Chapter 4: Writing for Thought Leadership ** Chapter 5: Leveraging Speaking Engagements ** Chapter 6: Special Events that Get Attention ** Chapter 7: Law Firm Awards, Ratings, and Directories ** Chapter 8: Media Outreach ToolsChapter ** 9: Leave a Lasting ImpressionChapter 10: Social Media Engagement ** Chapter 11: How to Measure Public Relations ** Chapter 12: Legal Marketing Ethics ** Chapter 13: Planning for a Crisis. Attorney at Work, Publisher. |
| chief marketing officer law firm: How Successful Law Firms Really Work David L. Ginsberg, Robert A. Feisee, 2020 The purpose of this book is to help you manage and run a successful law practice-- |
| chief marketing officer law firm: Asset Protection Secrets Arnold S. Goldstein, 1997-10 This all new 2nd edition reveals the little known secrets and strategies guaranteed to protect personal and business assets from any financial disaster. This bible of asset protection is packed with hundreds of legal tips on keeping your assets safe from creditors, ex-spouses, bankruptcy and even the IRS. This encyclopedia of techniques and tactics will safeguard your assets under all circumstances. |
| chief marketing officer law firm: Vault Guide to Law Firm Diversity Programs Vera Djordjevich, 2006-11-09 For minority law students or attorneys, no factor is more important in deciding where to work than the quality of a firm's diversity program is central to their decision. |
| chief marketing officer law firm: The Law Firm of the Future John M. Westcott, Jr., 2018-09-28 During the “golden age of law firm growth” from the late 1960s until 2007, most large law firms adopted a default growth strategy, increasing practice areas and offices, aided by the momentum of the tail winds of law firm growth. Since the recession of 2008-2009, however, the legal marketplace has drastically changed. In this timely book, Jay Westcott suggests strategic building blocks that firms can adopt in order to adapt themselves to this radical change and prosper as lasting institutions. |
| chief marketing officer law firm: Legal Project Management - Increasing Adoption with Technology Solutions Susan Lambreth, David Rueff, 2016-10-29 Even with the anticipated continued evolution of tools, implementing LPM provides significant return on investment to law departments and law firms now. In order to take advantage of competitive differentiation and to begin to harness improvement in costs and efficiency, the following booklet provides you with a snapshot of some of the available tools that can help you implement and achieve success with your LPM program. |
SNELL & WILMER WELCOMES JENNA GRANGE AS …
Nov 9, 2022 · CHIEF MARKETING OFFICER . PHOENIX (November 9, 2022) – Snell & Wilmer is pleased to welcome Jenna Grange, who has more than years of marketing experience in the …
2022 Law Firm Business Leaders Report - Thomson Reuters
gain insight into law firm business leaders’ perceptions of their firms’ growth, profitability, and risk. For this year’s report, a total of 50 responses were gathered between October 4 - 25, 2022,
Marketing - Carlton Fields
Under the leadership of Chief Marketing Officer Joseph Calve, who joined the firm in October 2005, Proskauer Rose ranks number one on this year’s list. While the firm has always been …
Dechert Fills CMO Spot From Litigation Services Company
Dechert has filled its chief marketing officer position with a woman who has worked alongside the firm as both a client and collaborator. Renée Miller-Mizia, the former chief marketing officer …
When Do Chief Marketing Officers Affect Firm Value? A …
Focusing on the role of customer power in limiting the managerial discretion available to CMOs, this study identifies individual and firm-specific conditions in which CMOs contribute more or …
Chief Marketing Officers: A Study of Their Presence in Firms' …
Not all firms choose to have a chief marketing officer (CMO) in their top management teams (TMTs). This research investigates factors associated with this choice and whether CMO …
The Chief Marketing Officer: A Role Theory Perspective
Results indicate that three key CMO role characteristics interact to affect firms’ marketing capability and performance: the responsibilities assigned to the position, the individual CMO’s …
Chief Marketing Officer: Roles and Responsibilities
The CMO leads brand management, marketing communications (including advertising, promotions and PR), marketing research, product marketing, channel management, pricing, …
Chief marketing officer presence and firm performance: …
This research extends understanding of the relationship between chief marketing officer (CMO) presence and firm performance by investigating how it is affected by the presence of three …
The Impact of C-Suite Growth in the AmLaw 200 - ALAnet
May 16, 2017 · Nearly 70% of all AmLaw 200 firms surveyed report employing a chief level officer to direct marketing for their firms. Chief Knowledge Officer is one of the most recent positions …
The 30th Annual Law Firm Marketing Partner Forum
What must Chief Marketing Officers or law firm business development committees measure to quantify success? Facilitators: Hybrid work arrangements have only accentuated the role of …
Marketing in the C-Suite: A Study of Chief Marketing Officer …
Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for the CMO …
SHARTSIS FRIESE LLP CHIEF OPERATING OFFICER I.
a. Firm marketing (the firm does not employ a marketing professional) including developing client proposals, writing press releases, overview of the firm website, social media and monitoring …
Succeeding at Law Firm Leadership: Seven Strategies to …
Jul 25, 2012 · The Seven Steps to Successful Law Firm Leadership 1) Create Job Descriptions for Yourself, Your Successor, and Other Firm Leaders. Remember, you’re drafting a job …
Marketing Operations Manager - Brown Rudnick
• Support the Chief Marketing Officer, Chief Executive Officer, and Managing Directors in the execution of certain initiatives related to the firm’s strategic plan using project management …
THE PROFESSIONAL ETHICS COMMITTEE FOR THE …
A Texas law firm employs non-lawyer professionals to manage the firm’s business, including its marketing, advertising, IT services, and search-engine optimization. The firm plans to give …
CHIEF OPERATING OFFICER/ LAW FIRM ADMINISTRATOR
• Manage firm wide filing systems and procedures; • Manage firm marketing , including working with outside service providers and vendors; • Human Resources management including …
In the United States Court of Appeals
May 2, 2025 · Jafri, several of Jafri’s corporate entities, Signal’s former chief marketing officer who resigned to join Jafri , Sugar Felsenthal, and four attorneys from the law firm (Jonathan …
CMO versus CCO: Understanding the Difference - Great …
As suggested by the position title, a Chief Marketing Officer (CMO) is responsible for overseeing and leading the marketing efforts of a company. Depending on the brand, firm and/or industry, …
The Chief Operating Officer and the Use of Data in Law Firm …
Law firms have mounds of data and an increasing variety of tools that enable them to measure almost anything and everything. The chief operating officer, through policy and procedure, …
SNELL & WILMER WELCOMES JENNA GRANGE AS …
Nov 9, 2022 · CHIEF MARKETING OFFICER . PHOENIX (November 9, 2022) – Snell & Wilmer is pleased to welcome Jenna Grange, who has more than years of marketing experience in the …
2022 Law Firm Business Leaders Report - Thomson Reuters
gain insight into law firm business leaders’ perceptions of their firms’ growth, profitability, and risk. For this year’s report, a total of 50 responses were gathered between October 4 - 25, 2022,
Marketing - Carlton Fields
Under the leadership of Chief Marketing Officer Joseph Calve, who joined the firm in October 2005, Proskauer Rose ranks number one on this year’s list. While the firm has always been …
Dechert Fills CMO Spot From Litigation Services Company
Dechert has filled its chief marketing officer position with a woman who has worked alongside the firm as both a client and collaborator. Renée Miller-Mizia, the former chief marketing officer …
When Do Chief Marketing Officers Affect Firm Value? A …
Focusing on the role of customer power in limiting the managerial discretion available to CMOs, this study identifies individual and firm-specific conditions in which CMOs contribute more or …
Chief Marketing Officers: A Study of Their Presence in Firms' …
Not all firms choose to have a chief marketing officer (CMO) in their top management teams (TMTs). This research investigates factors associated with this choice and whether CMO …
The Chief Marketing Officer: A Role Theory Perspective
Results indicate that three key CMO role characteristics interact to affect firms’ marketing capability and performance: the responsibilities assigned to the position, the individual CMO’s …
Chief Marketing Officer: Roles and Responsibilities
The CMO leads brand management, marketing communications (including advertising, promotions and PR), marketing research, product marketing, channel management, pricing, …
Chief marketing officer presence and firm performance: …
This research extends understanding of the relationship between chief marketing officer (CMO) presence and firm performance by investigating how it is affected by the presence of three …
The Impact of C-Suite Growth in the AmLaw 200 - ALAnet
May 16, 2017 · Nearly 70% of all AmLaw 200 firms surveyed report employing a chief level officer to direct marketing for their firms. Chief Knowledge Officer is one of the most recent positions …
The 30th Annual Law Firm Marketing Partner Forum
What must Chief Marketing Officers or law firm business development committees measure to quantify success? Facilitators: Hybrid work arrangements have only accentuated the role of …
Marketing in the C-Suite: A Study of Chief Marketing Officer …
Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for the CMO …
SHARTSIS FRIESE LLP CHIEF OPERATING OFFICER I. …
a. Firm marketing (the firm does not employ a marketing professional) including developing client proposals, writing press releases, overview of the firm website, social media and monitoring …
Succeeding at Law Firm Leadership: Seven Strategies to …
Jul 25, 2012 · The Seven Steps to Successful Law Firm Leadership 1) Create Job Descriptions for Yourself, Your Successor, and Other Firm Leaders. Remember, you’re drafting a job …
Marketing Operations Manager - Brown Rudnick
• Support the Chief Marketing Officer, Chief Executive Officer, and Managing Directors in the execution of certain initiatives related to the firm’s strategic plan using project management …
THE PROFESSIONAL ETHICS COMMITTEE FOR THE …
A Texas law firm employs non-lawyer professionals to manage the firm’s business, including its marketing, advertising, IT services, and search-engine optimization. The firm plans to give …
CHIEF OPERATING OFFICER/ LAW FIRM ADMINISTRATOR
• Manage firm wide filing systems and procedures; • Manage firm marketing , including working with outside service providers and vendors; • Human Resources management including …
In the United States Court of Appeals
May 2, 2025 · Jafri, several of Jafri’s corporate entities, Signal’s former chief marketing officer who resigned to join Jafri , Sugar Felsenthal, and four attorneys from the law firm (Jonathan …
CMO versus CCO: Understanding the Difference - Great …
As suggested by the position title, a Chief Marketing Officer (CMO) is responsible for overseeing and leading the marketing efforts of a company. Depending on the brand, firm and/or industry, …
The Chief Operating Officer and the Use of Data in Law Firm …
Law firms have mounds of data and an increasing variety of tools that enable them to measure almost anything and everything. The chief operating officer, through policy and procedure, …
