| chief marketing officer peloton: Discovering Public Relations Karen Freberg, 2024-01-09 Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more. |
| chief marketing officer peloton: Summary of Clayton Christensen’s How Will You Measure Your Life? by Milkyway Media Milkyway Media, 2018-08-31 How Will You Measure Your Life? (2012) by Clayton Christensen, James Allworth, and Karen Dillon explores how a range of business theories can help build not only successful companies, but also happy lives. Those who obtain their MBAs at Harvard Business School or other prestigious universities and go on to high-profile careers are expected to lead charmed lives of prosperity and happiness… Purchase this in-depth summary to learn more. |
| chief marketing officer peloton: Foundations of Marketing, 7e John Fahy, David Jobber, 2022-04-29 Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK |
| chief marketing officer peloton: The Queer Advantage Andrew Gelwicks, 2020-10-13 Meet the LGBTQ+ dealmakers, trailblazers, and glass-ceiling breakers in business, politics, and beyond. The people who are creating national public policy, running billion-dollar tech enterprises, and winning Olympic medals. Andrew Gelwicks interviews the leaders who have forged their own paths and changed the world. From Troye Sivan to Margaret Cho, George Takei to Billie Jean King, Shangela to Adam Rippon, each person credits their queer identity with giving them an edge in their paths to success. Their stories brim with the hard-won lessons gained over their careers. With variances in age, background, careers, and races, key themes shine through: Channeling anger in a positive way -- using it as rocket fuel to succeed Leveraging your difference to beget new ideas and strategies Bridging generational gaps Accessing resources to conquer crippling denial, internalized homophobia, and doubt The power of the Internet as a tool of self-discovery Using your sensitivity and attunement to read the room, deciding when to fit in and when to stand out Finding a queer tribe and learning to help and lean on one another Collecting incisive, deeply personal conversations with LGBTQ+ trailblazers about how they leveraged the challenges and insights they had as relative outsiders to succeed in the worlds of business, tech, politics, Hollywood, sports and beyond, The Queer Advantage celebrates the unique, supercharged power of queerness. |
| chief marketing officer peloton: Be Your Own Best Publicist Jessica Kleiman, Meryl Weinsaft Cooper, 2011-01-20 In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect pitch for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace. Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. |
| chief marketing officer peloton: Anti-Racist Leadership James D. White, 2022-03-22 Building anti-racist companies by design creates great places to work for all. Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book. As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It's time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society. This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture. As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate DEI agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture. He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice. Practical lessons and real-world examples of techniques used by seasoned experts will empower leaders who, at this urgent moment, are asking themselves what so many have asked James White: What can I do? You can start by reading this book. |
| chief marketing officer peloton: Winning on Purpose Fred Reichheld, Darci Darnell, Maureen Burns, 2021-12-07 Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success. |
| chief marketing officer peloton: How to Market a University Teresa Flannery, 2021-01-12 How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to • set up their marketing leadership for success • find or build the necessary organizational capacity • set a firm foundation through market research • establish a differentiated value proposition and strong brand strategy • encourage enterprise-wide integration of marketing and communications • consider technical and resource requirements to succeed in digital marketing • develop appropriate and rigorous measurement • plan for appropriate investment • anticipate and prepare for future trends This practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy. |
| chief marketing officer peloton: Follow the Feeling Kai D. Wright, 2019-07-16 Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel. |
| chief marketing officer peloton: The Hollywood Reporter , 2007 |
| chief marketing officer peloton: Lean AI Lomit Patel, 2020-01-30 How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects |
| chief marketing officer peloton: Disrupting Digital Business R "Ray" Wang, 2015-04-14 Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction. |
| chief marketing officer peloton: DIRECTORY OF CORPORATE COUNSEL. , 2023 |
| chief marketing officer peloton: Built to Suck Joseph Jaffe, 2019-03-18 CORPORATIONS ARE DYING. CAN THEY BE SAVED? In late 2018, Amazon founder Jeff Bezos addressed his entire staff in an all-hands meeting. Amazon will fail and go bankrupt one day he said. Your job is to delay this for as long as possible! Advertising icon, Jay Chiat, once said: Let's see how big we get before we suck. In Built to Suck, longtime corporate provocateur Joseph Jaffe argues that the Corporate Era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely SIZE, will be its downfall. Size is no longer a growth enabler; it's a growth inhibitor. This conclusion is backed up with empirical evidence and the indisputable fact that the lifespan of the corporation has shrunk dramatically from 75 to just 15 years. And all of this has happened in just the past 50 years. Between 2016-2018 alone, just over half of the Fortune 500 companies had declining revenues. So is this the end for the corporation as we know it? Possibly. Probably. At least until companies can figure out how to embrace their Heresy and deliver on 4 key pillars that are outlined in this book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship. Built to Suck doesn't pull any punches and serves notice to the corporate world: your business model is flawed and your days are numbered. Can you meet the challenge and move your organization's journey from survival to thrival - or will you fail and fade into obsolescence like so many others? This is the most urgent question facing the modern corporation today, and Built To Suck is the wake-up call and roadmap to success that every corporation desperately needs. |
| chief marketing officer peloton: Own It Sallie Krawcheck, 2017-01-17 A Wall Street Journal and Washington Post Bestseller, Own It is a new kind of career playbook for a new era of feminism, offering women a new set of rules for professional success: one that plays to their strengths and builds on the power they already have. Weren’t women supposed to have “arrived”? Perhaps with the nation’s first female President, equal pay on the horizon, true diversity in the workplace to come thereafter? Or, at least the end of “fat-shaming” and “locker room talk”? Well, we aren’t quite there yet. But does that mean that progress for women in business has come to a screeching halt? It’s true that the old rules didn’t get us as far as we hoped. But we can go the distance, and we can close the gaps that still exist. We just need a new way. In fact, there are many reasons to be optimistic about the future, says former Wall Street powerhouse-turned-entrepreneur Sallie Krawcheck. That’s because the business world is changing fast –driven largely by technology - and it’s changing in ways that give us more power and opportunities than ever…and even more than we yet realize. Success for professional women will no longer be about trying to compete at the men’s version of the game, she says. And it will no longer be about contorting ourselves to men’s expectations of how powerful people behave. Instead, it’s about embracing and investing in our innate strengths as women - and bringing them proudly and unapologetically, to work. When we do, she says, we gain the power to advance in our careers in more natural ways. We gain the power to initiate courageous conversations in the workplace. We gain the power to forge non-traditional career paths; to leave companies that don’t respect our worth, and instead, go start our own. And we gain the power to invest our economic muscle in making our lives, and the world, better. Here Krawcheck draws on her experiences at the highest levels of business, both as one of the few women at the top rungs of the biggest boy’s club in the world, and as an entrepreneur, to show women how to seize this seismic shift in power to take their careers to the next level. This change is real, and it’s coming fast. It’s time to own it. |
| chief marketing officer peloton: Directory of Corporate Counsel, 2024 Edition , |
| chief marketing officer peloton: Boss Beauty Lisa Mayer, 2024-03-12 This book presents a unique pairing of portraits of diverse inspirational women—curated from a coveted collection of digital collectibles—with affirmations, words of wisdom, and real-world advice from the founder of Boss Beauties, along with her mentors and role models, to encourage women & girls to pursue their dreams. “Lisa Mayer's Boss Beauty, filled with thought-provoking quotes from some of the brightest women starting things, running things, and otherwise making their mark, is great inspiration for women and girls and anyone who loves them. —Lauren Iannotti, Editor In Chief of Real Simple Magazine A richly illustrated guide to inspire & empower the next generation of women & girls to be Boss Beauties—to be fierce, to be fearless, to be confident, to be ready for greatness—and to become anything. With real-world wisdom, kick-ass knowhow, and practical advice from Boss Beauties everywhere (including professional athletes, actors, astrophysicists, CEOs, and more) to: • Harness your inner grit • Make an impact in the world • Learn when to say YES • Not give up • Find your superpower • Be everything you want • Be your own Boss Beauty By seeing, reading, and visualizing what being a Boss Beauty means, learn to nurture core Boss Beauties characteristics—including self-love, courage, clarity, grace, and passion—and find inspiration to take charge and become the CEO of your own life. Armed with this book, Boss Beauties in the works are a force to make/embrace a world where aspirations are real, and a woman can be everything she wants. |
| chief marketing officer peloton: The Truth About Email Marketing Simms Jenkins, 2008-07-31 Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more. |
| chief marketing officer peloton: Hart's E&P. , 2006 |
| chief marketing officer peloton: How Not to Suck At Marketing Jeff Perkins, 2021-09-01 If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide. |
| chief marketing officer peloton: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| chief marketing officer peloton: Marketing Mess to Brand Success Scott Jeffrey Miller, 2021-05-11 From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand |
| chief marketing officer peloton: The New Inbox Simms Jenkins, 2013-04-15 Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book The Truth About Email Marketing and Founder and CEO of BrightWave Marketing - North Americas leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including: How email marketing fits in a social networking crazed world Why mobile is the biggest game changer to hit email marketing. Ever! Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money. |
| chief marketing officer peloton: Marketing Rebellion Mark W. Schaefer, 2019-02 Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results |
| chief marketing officer peloton: The Soulful Art of Persuasion Jason Harris, 2019-09-12 The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way. |
| chief marketing officer peloton: Management Fundamentals Robert N. Lussier, 2020-01-07 Packed with experiential exercises, self-assessments, and group activities, the Ninth Edition of Management Fundamentals: Concepts, Applications, and Skill Development develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides new coverage of important topics like generational differences, sexual harassment, AI, and cybersecurity. Students learn about management in the real world with 18 new cases, including cases on the NBA, H&M, Netflix, and Peloton. This title is accompanied by a complete teaching and learning package. |
| chief marketing officer peloton: Brandweek , 1998 |
| chief marketing officer peloton: Rethinking Prestige Branding Wolfgang Schaefer, JP Kuehlwein, 2015-05-03 What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick. |
| chief marketing officer peloton: Working Backwards Colin Bryar, Bill Carr, 2021-02-09 Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you. |
| chief marketing officer peloton: The Retargeting Playbook Adam Berke, Gregory Fulton, Lauren Vaccarello, 2014-03-04 How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers. |
| chief marketing officer peloton: Brand Elevation Wolfgang Schaefer, JP Kuehlwein, 2021-01-03 How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand. |
| chief marketing officer peloton: The Business of Aspiration Ana Andjelic, 2020-10-26 The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, what is good for my brand long-term?, how is this business decision going to impact our culture? or what are the main objectives of our growth? Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value. |
| chief marketing officer peloton: The Art of Fielding Chad Harbach, 2011-09-07 A disastrous error on the field sends five lives into a tailspin in this widely acclaimed tale about love, life, and baseball, praised by the New York Times as wonderful...a novel that is every bit as entertaining as it is affecting. Named one of the year's best books by the New York Times, NPR, The New Yorker, Los Angeles Times, Washington Post, Wall Street Journal, Christian Science Monitor, Bloomberg, Kansas City Star, Richmond Times-Dispatch, and Time Out New York. At Westish College, a small school on the shore of Lake Michigan, baseball star Henry Skrimshander seems destined for big league stardom. But when a routine throw goes disastrously off course, the fates of five people are upended. Henry's fight against self-doubt threatens to ruin his future. College president Guert Affenlight, a longtime bachelor, has fallen unexpectedly and helplessly in love. Owen Dunne, Henry's gay roommate and teammate, becomes caught up in a dangerous affair. Mike Schwartz, the Harpooners' team captain and Henry's best friend, realizes he has guided Henry's career at the expense of his own. And Pella Affenlight, Guert's daughter, returns to Westish after escaping an ill-fated marriage, determined to start a new life. As the season counts down to its climactic final game, these five are forced to confront their deepest hopes, anxieties, and secrets. In the process they forge new bonds, and help one another find their true paths. Written with boundless intelligence and filled with the tenderness of youth, The Art of Fielding is an expansive, warmhearted novel about ambition and its limits, about family and friendship and love, and about commitment -- to oneself and to others. First novels this complete and consuming come along very, very seldom. --Jonathan Franzen |
| chief marketing officer peloton: The Professionalisation of Women’s Sport Ali Bowes, Alex Culvin, 2021-09-20 The Professionalisation of Women’s Sport draws upon the expertise of a range of scholars from the fields of sport sociology, sport history, sport economics to critically discuss the complex and often fragmented histories of women’s involvement in professional sport. |
| chief marketing officer peloton: Hart's E and P , 2003 |
| chief marketing officer peloton: Velo News , 2005 |
| chief marketing officer peloton: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships Susan McPherson, 2021-03-23 Named a Best Business Book of 2021 by Soundview Magazine Reclaim the power of genuine human connection Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and more than just a means to an end. We need to tap into our humanity and learn to be more intentional and authentic. As a “serial connector” and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps: Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made and keep in touch. Woven together with helpful tips and useful advice on making the most out of every step, this book draws on McPherson’s own experience as a renowned “serial connector,” as well as the real life success stories of friends and clients. Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play—and enrich our lives in every way. |
| chief marketing officer peloton: Life After the 30-Second Spot Joseph Jaffe, 2005-06-10 The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to new marketing. |
| chief marketing officer peloton: The 7 Laws of Enough Gina LaRoche, Jennifer Cohen, 2018-06-19 The 7 Laws of Enough is about the most radical kind of change, at the personal, organizational, and societal level: a shift from scarcity to sustainable abundance. These seven principles, pioneered by leadership consultants Gina LaRoche and Jennifer Cohen, guide readers on a transformational journey of self-discovery, towards new leadership strategies and a renewed sense of fulfillment and purpose. It starts with law number one: stories matter. We are all living in the story of scarcity—the story that tells us we don’t have enough. We want more and more, perpetuating a vicious cycle of consumption that lowers our own well-being and irreparably damages the Earth. This book is an invitation to live in another story, the story of sustainable abundance. The ripples from making this shift are profound—it will change your relation to your loved ones, your work, and the planet. Essential for spiritual seekers, business leaders, and environmentalists alike, The 7 Laws of Enough points the way towards a new way of living and leading. |
| chief marketing officer peloton: From Ball Girl to CMO Melissa M. Proctor, 2020-08 Whenever a young child is asked, What do you want to be when you grow up? the answer will undoubtedly include childlike wonder, optimism, and unbridled imagination. A future-traveling astronaut, a fashion designing veterinarian, a doctor for stuffed animals, and the list goes on and on. Unfortunately, as we age and settle firmly into adulthood, that wonder dissipates and we swap our childhood dreams for life's demands. Our days feel prescribed and responsibilities rule our minutes and how we prioritize what matters. As adults, we are taught to believe the question is somehow invalid because we are functioning as a grown-up. Even though Melissa M. Proctor did not play basketball or have extensive knowledge of the game, her dream as a child was to be the first female coach in the NBA. Instead, her unconventional path has taken a number of twists and turns, starting with being the first ball girl for the Miami Heat and ultimately, earning the position of Executive Vice President and Chief Marketing Officer for the NBA's Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up?and she's okay with it. From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down to earth attitude, she offers acceptance at a time when many are confused and hope when uncertainty distorts the light at the end of the tunnel. From Ball Girl to CMO urges us to consider if we have in fact been asking ourselves the right question, or if perhaps, we've been expecting an answer from the wrong version of ourselves. |
Chief | Professional Network for Women Executives
Chief is a leading professional network for women executives, giving members access to leadership insights & tools that influence today's business environment.
CHIEF Definition & Meaning - Merriam-Webster
The meaning of CHIEF is accorded highest rank or office. How to use chief in a sentence.
Chief - Wikipedia
Look up chief or chiefs in Wiktionary, the free dictionary. Six Nations Chiefs, a senior lacrosse team in Six Nations of the Grand River, Ontario.
CHIEF | English meaning - Cambridge Dictionary
CHIEF definition: 1. most important or main: 2. highest in rank: 3. the person in charge of a group or…. Learn more.
CHIEF Definition & Meaning | Dictionary.com
Chief, U.S. Army. a title of some advisers to the Chief of Staff, who do not, in most instances, command the troop units of their arms or services: Chief of Engineers; Chief Signal Officer.
Chief - definition of chief by The Free Dictionary
1. the head or leader of an organized body: the chief of police. 2. the ruler of a tribe or clan: an Indian chief. 3. boss 1. 4. the upper area of a heraldic field. 5. highest in rank or authority. 6. …
CHIEF definition in American English | Collins English Dictionary
The chief of an organization or department is its leader or the person in charge of it.
Cheif vs Chief – Which is Correct? - Two Minute English
Mar 25, 2025 · Have you ever wondered about the right spelling when you see “chief” and “cheif”? Which one do you think is correct? Let’s clear up this confusion together. The correct spelling …
chief - definition and meaning - Wordnik
noun Synonyms Chief, Chieftain, Commander, Leader, Head, Chief, literally the head, is applied to one who occupies the highest rank in military or civil matters: as, an Indian chief; a military …
CHIEF - Definition & Meaning - Reverso English Dictionary
Chief definition: leader or head of a group or organization. Check meanings, examples, usage tips, pronunciation, domains, and related words. Discover expressions like "chief information …
Chief | Professional Network for Women Executives
Chief is a leading professional network for women executives, giving members access to leadership insights & tools that influence today's business environment.
CHIEF Definition & Meaning - Merriam-Webster
The meaning of CHIEF is accorded highest rank or office. How to use chief in a sentence.
Chief - Wikipedia
Look up chief or chiefs in Wiktionary, the free dictionary. Six Nations Chiefs, a senior lacrosse team in Six Nations of the Grand River, Ontario.
CHIEF | English meaning - Cambridge Dictionary
CHIEF definition: 1. most important or main: 2. highest in rank: 3. the person in charge of a group or…. Learn more.
CHIEF Definition & Meaning | Dictionary.com
Chief, U.S. Army. a title of some advisers to the Chief of Staff, who do not, in most instances, command the troop units of their arms or services: Chief of Engineers; Chief Signal Officer.
Chief - definition of chief by The Free Dictionary
1. the head or leader of an organized body: the chief of police. 2. the ruler of a tribe or clan: an Indian chief. 3. boss 1. 4. the upper area of a heraldic field. 5. highest in rank or authority. 6. …
CHIEF definition in American English | Collins English Dictionary
The chief of an organization or department is its leader or the person in charge of it.
Cheif vs Chief – Which is Correct? - Two Minute English
Mar 25, 2025 · Have you ever wondered about the right spelling when you see “chief” and “cheif”? Which one do you think is correct? Let’s clear up this confusion together. The correct spelling …
chief - definition and meaning - Wordnik
noun Synonyms Chief, Chieftain, Commander, Leader, Head, Chief, literally the head, is applied to one who occupies the highest rank in military or civil matters: as, an Indian chief; a military …
CHIEF - Definition & Meaning - Reverso English Dictionary
Chief definition: leader or head of a group or organization. Check meanings, examples, usage tips, pronunciation, domains, and related words. Discover expressions like "chief information …
