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| chief of staff marketing: Chief Of Staff Tyler Parris, 2015-11-28 How do the best leaders navigate complexity in today's business? They use a chief of staff. Tyler Parris interviewed scores of CEOs, board members, chiefs of staff, and HR execs globally and wrote Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization to help leaders create the role, make it successful, and evolve it. |
| chief of staff marketing: Loved Martina Lauchengco, 2022-04-12 Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential. |
| chief of staff marketing: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| chief of staff marketing: Inbound PR Iliyana Stareva, 2018-04-16 The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth. |
| chief of staff marketing: Brand Revitalization Larry Light, Joan Kiddon, 2009-10-12 This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that. |
| chief of staff marketing: What the Heck Is EOS? Gino Wickman, 2017-09-05 Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision. |
| chief of staff marketing: MARKETING MANAGEMENT IN POLITICS Dr. Haridas Jogdankar, 2018-12-12 Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on policies and service design, to understand what the people they serve and seek votes from want and need, voter profiling helps create new segments to target, strategy guides creation of the political brand to develop an attractive vision, internal marketing guides the provision of volunteer involvement, analytics and experimental research test and refine communication messages, and delivery management sets expectations and helps to convey progress once a politician is elected or a programme has begun. |
| chief of staff marketing: Publishing Belinda Henwood, 2007 |
| chief of staff marketing: Transitions at the Top Dan Ciampa, David L. Dotlich, 2015-04-20 Clear, actionable guidance toward managing a major leadership change Transitions at the Top is an insightful, informative guide to navigating a change in leadership. A smooth transition is critical to both the health of the organization and the success of the new leader, but good planning and strong strategy can help organizations come out fresher and more driven on the other side. This book provides the specific principles, guidelines, and actions that boards, C-suite executives, and HR leaders need to guarantee a successful CEO transition. Continuity is key as one leader passes the mantle to a successor, and this book spans the steps and events that take place from when the candidate accepts the offer, all the way through the point where a critical mass of followers have accepted him or her as the established leader. Coverage includes guidance on who should be engaged in the process, as well as role-specific advice for each member of the transition management team. Many books have been written to advise new incoming CEOs, but there is little guidance available for the organization as a whole. This book provides actionable advice on smoothing the transition without breaking stride. Maintain continuity during leadership transitions Strengthen focus on culture, systems, and processes Engage all influential executives in smoothing the transition Lay a foundation to help the new leader succeed The transition management team plays a crucial role in maintaining the health of the organization during a time of major change. Strong strategy becomes critical when an organization is in flux, and high engagement is key. Transitions at the Top provides expert insight, clear guidance, and a solid plan for a smoother transition. |
| chief of staff marketing: From Ball Girl to CMO Melissa M. Proctor, 2020-08 Whenever a young child is asked, What do you want to be when you grow up? the answer will undoubtedly include childlike wonder, optimism, and unbridled imagination. A future-traveling astronaut, a fashion designing veterinarian, a doctor for stuffed animals, and the list goes on and on. Unfortunately, as we age and settle firmly into adulthood, that wonder dissipates and we swap our childhood dreams for life's demands. Our days feel prescribed and responsibilities rule our minutes and how we prioritize what matters. As adults, we are taught to believe the question is somehow invalid because we are functioning as a grown-up. Even though Melissa M. Proctor did not play basketball or have extensive knowledge of the game, her dream as a child was to be the first female coach in the NBA. Instead, her unconventional path has taken a number of twists and turns, starting with being the first ball girl for the Miami Heat and ultimately, earning the position of Executive Vice President and Chief Marketing Officer for the NBA's Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up?and she's okay with it. From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down to earth attitude, she offers acceptance at a time when many are confused and hope when uncertainty distorts the light at the end of the tunnel. From Ball Girl to CMO urges us to consider if we have in fact been asking ourselves the right question, or if perhaps, we've been expecting an answer from the wrong version of ourselves. |
| chief of staff marketing: Handbook on Human Service Administration Jack Rabin, 1988-05-27 Introducing theories and concepts essential for human services administration, this book covers organization theory and management, budgeting and financial management, personnel administration and labor relations, laws and regulations, innovation and change, and data administration and information systems. The author explores bioethics and managing Babies Doe, legal right to refuse treatment, nursing home payments, and more. He applies important general concepts to specific concerns such as organizational structure and service delivery arrangements, internal financial planning, innovations in drug services delivery, and implementing medical information systems. |
| chief of staff marketing: Management Christopher P. Neck, Jeffery D. Houghton, Emma L. Murray, 2020-12-02 Management, Third Edition introduces students to the planning, organizing, leading, and controlling functions of management with an emphasis on how managers can cultivate an entrepreneurial mindset. The text includes 34 cases profiling a wide range of companies including Lululemon, Nintendo, Netflix, Trader Joe’s, and the NBA. Authors Christopher P. Neck, Jeffrey D. Houghton, and Emma L. Murray use a variety of examples, applications, and insights from real-world managers to help students develop the knowledge, mindset, and skills they need to succeed in today’s fast-paced, dynamic workplace. This title is accompanied by a complete teaching and learning package. |
| chief of staff marketing: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| chief of staff marketing: Hiring on Purpose: How the Y Scouts Method Is Revolutionizing the Search for Leaders Brian Mohr, Max Hansen, 2019-03-18 You want to recruit quality leadership talent to give your company the ultimate advantage, but the candidate who looks ideal on paper may not be right for your business. Skills, qualifications, and background are never enough. You need to look beyond the resume, focus on human factors like values, vision, and purpose, and hire leaders The Y Scouts Way. Cofounders of the cutting-edge executive recruiting agency, Y Scouts, Max Hansen and Brian Mohr provide powerful strategies for shifting your hiring philosophy. This groundbreaking guide will help you cut through the usual interview and resume BS to recognize and attract innovative problem-solvers who fit perfectly with your company's culture, mission, and DNA. The wrong hire at a top level can cause conflicts, chaos, and disaster. But if you want to acquire and retain leaders who'll drive results and move your business forward, The Y Scouts Way is the way to go. |
| chief of staff marketing: Translog , 1974 |
| chief of staff marketing: Report United States. Congress. Senate, |
| chief of staff marketing: Federal Register , 2013 |
| chief of staff marketing: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-05-13 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| chief of staff marketing: Free Marketing Jim Cockrum, 2011-08-31 Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a squeeze page, the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you No. Jim Cockrum has proven that the most powerful marketing strategies are the cheapest. |
| chief of staff marketing: Right from the Start Dan Ciampa, Michael Watkins, 2005 Right From the Start, with its timeless lessons of leadership, succession, and transition, is designed for anyone who wants to ensure that the first steps in a new job will lead to enduring success. |
| chief of staff marketing: The United States Government Manual United States. Office of the Federal Register, 1988 |
| chief of staff marketing: Weaponized Marketing Lisa Merriam, Milton Kotler, 2020-04-29 Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands. |
| chief of staff marketing: 1990 Census of Population and Housing , 1992 |
| chief of staff marketing: The International Olympic Committee and the Olympic System Jean-Loup Chappelet, 2008-08-18 This book analyzes the International Olympic Committee, what makes the system work and whether it will survive in the twenty-first century considering the major changes that have taken place in sport over recent decades. |
| chief of staff marketing: Hispanic Marketing Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny, 2017-06-14 Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets. |
| chief of staff marketing: United States Government Organization Manual , |
| chief of staff marketing: Department of Defense Authorization for Appropriations for Fiscal Year 1997 and the Future Years Defense Program: Personnel United States. Congress. Senate. Committee on Armed Services, 1997 |
| chief of staff marketing: Political Marketing Darren G. Lilleker, Jennifer Lees-Marshment, 2005-08-06 Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. |
| chief of staff marketing: Report of the Activities United States. Congress. Joint Committee on Defense Production, 1950 |
| chief of staff marketing: Computerworld , 2003-03-10 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| chief of staff marketing: Air Transportation John Wensveen, 2016-03-09 Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development. |
| chief of staff marketing: Computerworld , 2002-12-09 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| chief of staff marketing: Jet , 2007-04-16 The weekly source of African American political and entertainment news. |
| chief of staff marketing: Computerworld , 2002-12-16 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| chief of staff marketing: Directory of Health Care Professionals , 2001 |
| chief of staff marketing: Signal , 1986 |
| chief of staff marketing: Computerworld , 2003-01-13 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| chief of staff marketing: DIRECTORY OF CORPORATE COUNSEL. , 2023 |
| chief of staff marketing: The United States Government Manual , 1994 |
| chief of staff marketing: Annual Report 2010 Council on Foreign Relations, 2010 The Council on Foreign Relations' (CFR) 2010 Annual Report demonstrates CFR's role as a trusted, independent source for information and analysis on the policy challenges facing the United States and the world. There was no shortage of subjects to focus on this past year, and during a time of such political divisiveness in Washington, the nonpartisan mission of this institution was more important than ever. Wars in Afghanistan and Iraq, concerns about Iran and North Korea, and a growing U.S. fiscal deficit were just a few of the issues at the forefront of debates in this country. CFR worked hard to address geopolitical and geoeconomic matters, in addition to other priorities including climate change, democracy and development, technology and innovation, global health, and women's advancement as they affect international relations.CFR continued to serve as the most comprehensive resource on U.S. foreign policy and global issues through meetings with senior U.S. and foreign government officials, academics, and business, nongovernmental, and religious leaders. Research and analysis from CFR experts, publications, including flagship magazine Foreign Affairs, outreach to targeted constituencies, and multimedia coverage on CFR.org and ForeignAffairs.com all contributed to this organization's position as a global thought leader. |
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Opinion | Former L.A.P.D. Chief: Deploying Troops Was a ...
2 days ago · Mr. Moore was the chief of the Los Angeles Police Department from 2018 to 2024. Over the past week, President Trump has deployed more military troops to the streets of Los …
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CHIEF | meaning - Cambridge Learner's Dictionary
CHIEF definition: 1. most important: 2. highest in rank: 3. the leader of a group of people: . Learn more.
Scale AI plans to promote strategy chief Droege to CEO as ...
4 days ago · With Scale AI founder and CEO Alexandr Wang headed to Meta for high-profile role in artificial intelligence, the startup is promoting its strategy head.
CHIEF | Định nghĩa trong Từ điển tiếng Anh Cambridge
CHIEF ý nghĩa, định nghĩa, CHIEF là gì: 1. most important or main: 2. highest in rank: 3. the person in charge of a group or…. Tìm hiểu thêm.
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A union representing 185,000 cleaners, security guards, airport workers and property service workers is putting its weight behind a suit aiming to …
Opinion | Former L.A.P.D. Chief: Deploying Troops Was …
3 days ago · Mr. Moore was the chief of the Los Angeles Police Department from 2018 to 2024. Over the past week, President Trump has deployed more …
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Become a Chief Member. Chief is the most powerful network of senior executive women. Our members represent senior leaders from more …
CHIEF | meaning - Cambridge Learner's Dictionary
CHIEF definition: 1. most important: 2. highest in rank: 3. the leader of a group of people: . Learn more.
Scale AI plans to promote strategy chief Droege to CEO …
4 days ago · With Scale AI founder and CEO Alexandr Wang headed to Meta for high-profile role in artificial intelligence, the startup is promoting …
