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| chick fil a marketing director: Covert Cows and Chick-fil-A Steve Robinson, 2019-06-11 The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic Eat Mor Chikin cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. |
| chick fil a marketing director: Irrational Kindness! Kevin Williams, 2020-12-01 “A thoughtful and fresh perspective on life’s compassionate journey to success. Irrational Kindness is powerful, provocative, and palatable.” —Linda Cash, former Vice President, Quality and New Model Launch Program at Ford Motor Company This work from a fast food entrepreneur and rare triple-franchisee Kevin Williams was written as part-employee handbook, part-operating manual for life. Irrational Kindness flips traditional wisdom on its head and gives a different lens through which to look at life. Often the idea of being irrational is smeared with negative connotations. It can sound illogical, senseless, unjustifiable, or groundless. It may even represent ludicrous and mad behavior! But Kevin Williams argues that being irrational can be just the opposite. And it is the most positive, inspiring, and empowering way to be. Being irrational has to do with thinking outside the box—way outside. It has to do with viewing life as a journey and still being willing to reverse the route, shake things up, or flip the map upside down. Why? Not just to be different, but to make a difference. Irrational Kindness can serve as a harmonious reminder that one’s hopes and dreams do not have to be derailed—not by their fears, their pasts, or by people who make them feel like they have to know everything to be successful, or even just to get started. Throughout its pages, Kevin provides the inspiration everyone needs to favor understanding over being understood and prioritize kindness—toward themselves as well as others—over everything. “This book is a needed and timely reminder to pause and give Kindness a platform to change the world around you.” —Princess Moon, Podcast Artist & Encourager of People |
| chick fil a marketing director: Know What You're FOR Jeff Henderson, 2019-10-01 Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR your current and future customers with a new, effective method Be FOR your team and help your people reach full potential Create a ripple impact by being FOR your community Live and work your best by caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live. |
| chick fil a marketing director: The Heart of Leadership Mark Miller, 2013-10-07 Are you the type of leader people want to follow? You can be—but first, you've got to understand what sets great leaders apart from all the rest. Certainly, leaders need people skills, execution skills, a deep knowledge of industry trends, the ability to articulate a vision, and more—they must be competent—but that's just the tip of the iceberg. What's below the waterline? What's deep inside the best leaders that makes them different? Mark Miller contends it is their leadership character. In his latest enlightening and entertaining business fable, he describes the five unique character traits exhibited by exceptional leaders and how to cultivate them. The Heart of Leadership begins with young and ambitious Blake Brown being passed over for a desperately wanted promotion, despite an outstanding individual performance. Confused and frustrated, he turns to his former mentor, Debbie Brewster. Rather than attempting to solve Blake's problem for him, she sends him on a quest to meet with five of his late father's colleagues, each of whom holds a piece of the puzzle he's trying to solve. As Blake puts the pieces together, he discovers that in the final analysis, a lack of skills isn't what holds most leaders back; skills are too easy to learn. Without demonstrated leadership character, however, a skill set will never be enough. Most often, when leaders fail to reach their full potential, it is an issue of the heart. This is Blake's ultimate revelation. This book shows us that leadership needn't be the purview of the few—it is within reach for millions around the world. The Heart of Leadership is a road map for every person who desires to make a difference in the lives of others and become a leader people want to follow. |
| chick fil a marketing director: It's My Pleasure Dee Ann Turner, 2015-11-03 Businesses are built by growing relationships with customers. Culture is created by the stories those relationships tell. Two of the most important differentiators of a business are its talent and its culture. Talent energized by a compelling culture will drive organizational success and provide innovative growth opportunities for both the business and the individual. Based on her more than thirty years at Chick-fil-A, most of which have been spent as Vice President, Corporate Talent, Dee Ann Turner shares how Chick-fil-A has built a devoted talent and fan base that spans generations. It's My Pleasure tells powerful stories and provides practical applications on how to develop extraordinary talent able to build and/or stimulate a company's culture. |
| chick fil a marketing director: Bet on Talent Dee Ann Turner, 2019-09-03 When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry. In Bet on Talent, Turner shows you how to - create a remarkable company culture - select, sustain, and steward talent - nurture internal relationships - create company loyalty that leads to customer loyalty - instill the practice of servant leadership within your organization - treat everyone with honor, dignity, and respect - and much more |
| chick fil a marketing director: Eat Mor Chikin S. Truett Cathy, 2002 In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. The principles he outlines in this book have brought success to his business, and he insists that anyone who follows them will surely enjoy similar results. |
| chick fil a marketing director: Win Every Day Mark Miller, 2020-03-10 The acclaimed leadership expert offers a proven, research-based method for creating workplaces where everyone performs at the highest level. All high-performance organizations have one thing in common: execution. The men and women who work there sustain performance at seemingly otherworldly levels of precision, accuracy, and consistency. In the fifth and final book of Mark Miller's High-Performance series, he uses his trademark business fable format to show how any organization can cultivate the kind of everyday habits that yield extraordinary results. Miller tells the story of Blake Brown, a CEO who learns essential business leadership lessons from a surprising source: his son's high school football coach. The story is fictional, but the principles and practices are very real, derived from years of research led by a team from Stanford University. Miller and his team interviewed leaders and employees from numerous world-class organizations, including the Navy SEALS, Starbucks, Apple, Southwest Airlines, the Seattle Seahawks, Mayo Clinic, Cirque du Soleil, and more. The lessons learned were then field-tested with over seventy businesses employing over seven thousand people. Miller gives you proven tools to release the untapped potential in your people, create a strong competitive advantage, and win not just on game day but every day. |
| chick fil a marketing director: 9/11 and the Academy Mark Finney, Matthew Shannon, 2019-07-31 This book explores the impact of September 11, 2001 upon interdisciplinary scholarship and pedagogy in the liberal arts. Since “the day that changed everything”, many forces have transformed institutions of higher education in the United States and around the world. The editors and contributors consider the extent to which the influence of 9/11 was direct, or part of wider structural changes within academia, and the chapters represent a wide range of interdisciplinary perspectives on how the production and dissemination of knowledge has changed since 2001. Some authors demonstrate that new forms of inquiry, exploration, and evidence have been created, much of it focused on the causes, consequences, and meanings of the terror attacks. Others find that scholars sought to understand 9/11 by applying old theoretical and empirical insights and reviving lines of questioning that have become relevant. The contributors also examine the impact of 9/11 on higher education administration and liberal arts pedagogies. Among the many collective findings is that scholars in the humanities and critical social sciences have been most attentive to the place of 9/11 in society and academic culture. This eclectic collection will appeal to students and scholars interested in the place of the liberal arts in the twenty-first century world. |
| chick fil a marketing director: The Generosity Factor Ken Blanchard, S. Truett Cathy, 2009-05-26 In the tradition of the bestselling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chick-fil-A restaurants, present The Generosity Factor--a parable that demonstrates the virtues of generosity. It's the story of a meeting between the Broker--a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant--and the Executive--the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others. Thinking he might get a competitive edge by meeting with the Executive, the Broker's worldview is turned upside down as he talks to the Executive and hears the principles that form his life. He calls it The Generosity Factor--a way to give time, talent, treasure, and touch to those in need. Providing a unique twist on what it means to thrive in business, at home, and in life, this story will forever change your definition of success. |
| chick fil a marketing director: A Quiet Strength Trudy Cathy White, 2020-03-10 While S. Truett Cathy was building Chick-fil-A, Jeannette M. Cathy was nurturing a family and together with their faith, they built an empire based on biblical principles. Chick-fil-A has become a national phenomenon over the past fifty years, forever changing the fast food industry in terms of food quality and customer service. Much has been written about Chick-fil-A founder S. Truett Cathy over the years, but the true, behind-the-scenes story of the Cathy family has never been told . . . until now. In A Quiet Strength, Truett’s daughter, Trudy Cathy White, tells the story of the real heart and soul of the Cathy family: her mother, Jeannette M. Cathy. This heartwarming memoir presents Trudy’s first-hand look at her mother’s amazing life, including growing up during the Great Depression with a struggling single mother, being crowned the best dancer in Atlanta at age six, singing in church revivals all across Georgia at age eight, breaking tradition by attending both college and seminary as a woman in the 1940s, and helping found the most influential and fastest-growing restaurant chain in the country. Trudy also shares Jeannette’s often-unbelievable misadventures raising three children on the Cathy farm—from beekeeping fiascos to regularly chasing a pony, a parrot, and a monkey around her living room! Throughout her incredible ninety-two years, Jeannette M. Cathy was an accomplished singer, dancer, musician, painter, theologian, farmhand, and self-taught repairman. Her most important roles, though, were the ones a precious few ever saw: that of a wife, mother, and grandmother. As S. Truett Cathy often said, “Jeannette can do and has done anything and everything. All I ever did was put a piece of chicken between a buttered bun!” Join Trudy Cathy White on a tour through the life of the surprising, enterprising, and downright hilarious grandmother you never knew you needed! |
| chick fil a marketing director: Walk On Ben Malcolmson, Patti McCord, 2018-07-17 In this true, compelling account of perseverance and hope from Seahawks Coach Pete Carroll's assistant, a young journalist walks on to a top-ranked USC football team and, guided by his faith, shares God's love, launching him on an unexpected journey with an amazing outcome. Had anyone told Ben Malcolmson that he'd someday be a wide receiver on the national champion USC football team--after not playing football since an unfortunate fifth-grade Pop Warner experience--he would have called them crazy. As a reporter for The Daily Trojan, in the spirit of George Plimpton, he participated in walk-on tryouts for the team and was dumbfounded to find himself listed on the roster. His position on the team never amounted to much in a game-time contribution, but Ben felt strongly that his faith was inextricably linked to his purpose. He felt called to anonymously place Bibles in each USC teammate locker on Christmas Eve--to resounding indifference and rejection from his friends. It wasn't until three years later, when his role at USC had led to a role with Coach Pete Carroll at the Seahawks organization, that an old friend connected with Ben and told him that one of the Bibles had captivated the heart of a teammate in the three days before his death. With a humble spirit dedicated to consistent acts of discipleship, Ben Malcolmson is an authentic voice for the power of simple obedience and trust, for what can happen when a believer allows God to work in a life. Walk On is the result of God using his faithful people to work in the lives of others. |
| chick fil a marketing director: Girl in the Kitchen Stephanie Izard, Heather Shouse, 2011-08-26 “Exudes a down-to-earth vibe. Packed with creative recipes constructed from fresh seasonal produce . . . accessible and inspiring at the same time.” —HuffPost Stephanie Izard knows how to inspire, captivate, and cook up a storm. Fan favorite and the first and only woman to win on TV’s Top Chef, she’s also the chef and owner of the acclaimed Girl & the Goat restaurant in Chicago. Girl in the Kitchen collects more than one hundred of Izard’s best recipes, from innovative appetizers like Asian-Spiced English Peas to luscious desserts like Quince and Fig Cobbler with Vanilla Mascarpone. Beautifully photographed and bursting with flavor, personality, and insights into the top chef’s process—including where she finds her cooking muses, how she shops for food, and which beers and wines she chooses to accompany her meals—this book represents the culmination of a craft and provides inspiration that reaches far beyond the kitchen walls. “A cookbook that should make anyone comfortable in the kitchen. The photos by Dan Goldberg are lush, and tips throughout cover techniques, ingredients, and wine or beer pairings for each dish. Izard wants her readers to have fun and even invites them to change up the recipes—just the way a professional chef does.” —Chicago magazine “Stephanie’s book is not only one of the most visibly appealing and beautiful cookbooks I’ve seen in a very long time, it’s also filled with awesome creative recipes that are sensible (like her). Stephanie is an amazing chef, an immense talent and a wonderful woman.” —Michelle Bernstein, James Beard Award–winning chef |
| chick fil a marketing director: Damn Delicious Rhee, Chungah, 2016-09-06 The debut cookbook by the creator of the wildly popular blog Damn Delicious proves that quick and easy doesn't have to mean boring.Blogger Chungah Rhee has attracted millions of devoted fans with recipes that are undeniable 'keepers'-each one so simple, so easy, and so flavor-packed, that you reach for them busy night after busy night. In Damn Delicious, she shares exclusive new recipes as well as her most beloved dishes, all designed to bring fun and excitement into everyday cooking. From five-ingredient Mini Deep Dish Pizzas to no-fuss Sheet Pan Steak & Veggies and 20-minute Spaghetti Carbonara, the recipes will help even the most inexperienced cooks spend less time in the kitchen and more time around the table.Packed with quickie breakfasts, 30-minute skillet sprints, and speedy takeout copycats, this cookbook is guaranteed to inspire readers to whip up fast, healthy, homemade meals that are truly 'damn delicious!' |
| chick fil a marketing director: Heroes Wanted Rodney D. Bullard, 2018-02-20 The World Needs Heroes...Like You! With all the hardships and unmet needs in the world, it's difficult to believe one person can make a difference. Where can you even begin? What do you have to offer? Rodney D. Bullard, Executive Director of the Chick-fil-A Foundation, wants to share with you the surprisingly simple but incredibly powerful ways you can impact others and create a legacy of service. In Heroes Wanted, you'll find inspiring stories to help you demonstrate life-changing compassion to the people around you understand courage and make brave choices every day share your own story authentically to provide hope for the weary God created you with strength, compassion, and a heroic heart beating in your chest. Become the hero He made you to be and start shining light wherever you go. You were made for this. The world needs you. Includes The Way of a Hero Reflection and Action Guide A well-crafted reminder that we can be heroes if we only dare to serve. Brigadier General Stacey Hawkins, USAF |
| chick fil a marketing director: Leader Farming Jared Stump, Zach Thomas, 2017-12 Do you struggle to lead Millennials and Centennials while maintaining a healthy balance of results and relationships? Zach Thomas began his leadership journey as a chicken farmer, attended the U.S. Military Academy at West Point, served as an Army Ranger instructor, and a college pastor, but none of this adequately prepared him for the challenge of leading a team of 100 young adults when he became a Chick-fil-A franchisee in 2008. Instead, this Gen Xer found himself in over his head and unable to find the right leadership style to balance results and relationships. After he and his wife both survived near-death experiences, Zach began to develop a new leadership strategy that connected with his team. This strategy grew sales at Zach's restaurant by 100%, maintained a turnover rate 38.7% lower than the Chick-fil-A chain-wide average (which is already one of the lowest in the industry), and enabled Zach to develop three franchisees who now lead their own restaurants. In this book, Zach joins forces with author and researcher Jared Stump-who just so happens to be a Millennial-to address the challenges of employee engagement, turnover, recruiting, and leadership development that many leaders face. Leader Farming is a proven approach that will give employers the edge they need to win the war for talent in a Millennial and Centennial-dominated workforce as they learn how to balance freedom and discipline, develop leaders, and build a sustainable business without burning themselves out. |
| chick fil a marketing director: Dare to Serve Cheryl Bachelder, 2015-03-16 “A new perspective on servant leadership—challenging us to bring both courage and humility to the table—for the sake of the people and the enterprise.” —John C. Maxwell, New York Times-bestselling author In this updated edition of Dare to Serve, former Popeyes CEO Cheryl Bachelder shows that leading by serving is a rigorous and tough-minded approach that yields the best results. When she was named CEO of Popeyes in 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, the team was discouraged, and the franchisees were just plain angry. Nine years later, restaurant sales were up 45 percent, restaurant profits had doubled, and the stock price was over $61. Servant leadership is sometimes derided as soft or ineffective, but this book confirms that challenging people to reach a daring destination, while treating them with dignity, creates the conditions for superior performance. The second edition of this bestselling book includes Bachelder’s post-Popeyes observations and new examples of how you can switch your leadership from self to serve. Ever engaging and inspirational, Bachelder takes you firsthand through the transformation of Popeyes and shows how anyone, at any level can become a Dare-to-Serve leader. “Extraordinary! Dare to Serve describes the kind of leadership so desperately needed in the 21st century. A powerful blend of courage and humility, Cheryl Bachelder’s engaging story offers a clear path for leaders to follow, and what makes her message so compelling is the tremendous results she’s produced. I highly recommend this book.” —Stephen M. R. Covey, New York Times-bestselling author of The Speed of Trust |
| chick fil a marketing director: Marketing in the Round Gini Dietrich, Geoff Livingston, 2012-04-24 Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers |
| chick fil a marketing director: Great Leaders Grow Kenneth H. Blanchard, Ken Blanchard, Mark Miller, 2012-02-06 Successful leaders don't rest on the laurels. Leadership must be a living process, and life means growth. Great Leaders Grow shows leaders and aspiring leaders precisely which areas to focus on so they can remain effective throughout their lives. |
| chick fil a marketing director: Obsessed Emily Heyward, 2020-06-09 The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers. |
| chick fil a marketing director: How Did You Do It, Truett? S. Truett Cathy, 2007 How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work. |
| chick fil a marketing director: Growing Weeders Into Leaders Jeff McManus, 2017-03-07 One of America’s most accomplished landscaping professionals reveals his methods for cultivating greatness. Nowadays, greatness tends to be measured by shortest or longest times, highest heights, medals won, honors given. But as Aristotle taught us, greatness is what we can do every day, without recognition or reward, for the satisfaction that comes from meeting the challenge, creating a team, and overcoming the odds. Under Jeff McManus’s leadership as Director of Landscape Services, the Ole Miss campus has won professional awards—and been cited by Newsweek and Princeton Review as America’s “most beautiful campus.” In Growing Weeders into Leaders, he relates the principles behind his team’s success. It is an entertaining and thoughtful look into the hearts and the workday lives of ordinary people who tapped into their inner greatness in pursuit of a vision. Creating one of America’s most beautiful college campuses at the University of Mississippi did not happen overnight and, inside these pages, McManus describes the joys, the defeats, the brilliant problem-solving and the best laid plans that are proven worthless . . . until the bigger picture appears. This is the bigger picture as viewed from the ground level—taking you through the practical applications of empowering people to experience not only what it means to grow outstanding landscapes, but also to grow greatness in themselves and encourage it in others. “A straightforward approach to problem-solving and methods to grow individuals into a team.” —Susanne Woodell, CGM Historic Gardens Manager, Biltmore |
| chick fil a marketing director: Dysfunctional Inspiration Arthur Greeno, 2011-12-15 Arthur Greeno is the franchisee of two Chick-fil-A locations in Tulsa, Oklahoma. This is a feat in itself because only 13% of all Franchised Operators are able to have more than one location. Arthur has achieved his reputation within the Chick-fil-A community by implementing what he calls 'crazy, wacky, and off-the-wall' marketing techniques. -- |
| chick fil a marketing director: It's Better to Build Boys Than Mend Men S. Truett Cathy, Dick Parker (Writer), 2004 Discusses successful ways to raise children to be responsible, honest and loving adults. |
| chick fil a marketing director: Master of One Jordan Raynor, 2020-01-21 What is your one thing? The entrepreneur, thought leader, and best-selling author of Called to Create offers a refreshing invitation: stop trying to do it all so you can thrive in your unique, God-given work. “A compelling case for embracing our vocational limits and choosing to do our one thing well.”—Emily P. Freeman, Wall Street Journal best-selling author of The Next Right Thing Imagine how different your life would be if you spent your time doing the very thing that brings you the greatest joy. It’s possible, but most people spend their days making incremental advances on numerous tasks, competent at many things but exceptional at none. That’s because for too long we’ve believed the lie that more activity, more jobs, and more responsibility equals greater effectiveness. In short, we are becoming a society of “jacks-and-jills-of-all-trades and masters of none.” But what if you could shift your focus from too many things to one? In this thought-provoking book, you’ll discover the exponential power of pursuing a singular craft. Through practical principles, Jordan Raynor provides straightforward steps for finding and thriving in your calling. He also highlights more than a dozen real-life examples of high-impact individuals who have chosen to focus on and excel in their unique gifting, including: • Chronicles of Narnia author C. S. Lewis • Enron whistle-blower Sherron Watkins • TV legend Mister Rogers • Dallas Mavericks CEO Cynthia Marshall • Reality TV star Chip Gaines • NFL Hall of Fame coach Tony Dungy • Biblical figures, a teacher, a pilot, a banker, and world-class entrepreneurs Too many of us are overwhelmed, overcommitted, and overstressed. This book offers a better way—the path to becoming a master of one! |
| chick fil a marketing director: Spin Sucks Gini Dietrich, 2014 Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book. |
| chick fil a marketing director: Big Nate Makes the Grade Lincoln Peirce, 2012-08-21 Nate goes up against Gina, the class brainiac. |
| chick fil a marketing director: Brand Intimacy Mario Natarelli, Rina Plapler, 2017-10-23 From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer. |
| chick fil a marketing director: The Food Babe Way Vani Hari, 2015-02-10 Eliminate toxins from your diet and transform the way you feel in just 21 days with this national bestseller full of shopping lists, meal plans, and mouth-watering recipes. Did you know that your fast food fries contain a chemical used in Silly Putty? Or that a juicy peach sprayed heavily with pesticides could be triggering your body to store fat? When we go to the supermarket, we trust that all our groceries are safe to eat. But much of what we're putting into our bodies is either tainted with chemicals or processed in a way that makes us gain weight, feel sick, and age before our time. Luckily, Vani Hari -- aka the Food Babe -- has got your back. A food activist who has courageously put the heat on big food companies to disclose ingredients and remove toxic additives from their products, Hari has made it her life's mission to educate the world about how to live a clean, organic, healthy lifestyle in an overprocessed, contaminated-food world, and how to look and feel fabulous while doing it. In The Food Babe Way, Hari invites you to follow an easy and accessible plan that will transform the way you feel in three weeks. Learn how to: Remove unnatural chemicals from your diet Rid your body of toxins Lose weight without counting calories Restore your natural glow Including anecdotes of her own transformation along with easy-to-follow shopping lists, meal plans, and tantalizing recipes, The Food Babe Way will empower you to change your food, change your body, and change the world. |
| chick fil a marketing director: Suggestions to Medical Authors and A.M.A. Style Book American Medical Association, 1919 |
| chick fil a marketing director: The Food Lab: Better Home Cooking Through Science J. Kenji López-Alt, 2015-09-21 A New York Times Bestseller Winner of the James Beard Award for General Cooking and the IACP Cookbook of the Year Award The one book you must have, no matter what you’re planning to cook or where your skill level falls.—New York Times Book Review Ever wondered how to pan-fry a steak with a charred crust and an interior that's perfectly medium-rare from edge to edge when you cut into it? How to make homemade mac 'n' cheese that is as satisfyingly gooey and velvety-smooth as the blue box stuff, but far tastier? How to roast a succulent, moist turkey (forget about brining!)—and use a foolproof method that works every time? As Serious Eats's culinary nerd-in-residence, J. Kenji López-Alt has pondered all these questions and more. In The Food Lab, Kenji focuses on the science behind beloved American dishes, delving into the interactions between heat, energy, and molecules that create great food. Kenji shows that often, conventional methods don’t work that well, and home cooks can achieve far better results using new—but simple—techniques. In hundreds of easy-to-make recipes with over 1,000 full-color images, you will find out how to make foolproof Hollandaise sauce in just two minutes, how to transform one simple tomato sauce into a half dozen dishes, how to make the crispiest, creamiest potato casserole ever conceived, and much more. |
| chick fil a marketing director: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| chick fil a marketing director: The Customer Learning Curve Karl Hellman, Ardis Burst, 2004 The Customer Learning Curve examines every aspect of selling a product or service from the customer’s point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. It helps you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices. Companies need a strong model for understanding customers, but their approach is often piecemeal because each department focuses on a different component – technology, price, service, communications, and distribution. This book starts with the premise that a company’s most important marketing process is the one that goes on in the customer’s mind. From the customers’ perspective, the company’s division of labor is irrelevant: The mental process of learning about, deciding to buy, purchasing, and using a product or service is a single continuum. That continuum is the Customer Learning Curve (CLC), that ranges from customers having a need (but perhaps not even knowing it) to being loyal -- repeat users. The CLC is a proven model, grounded in years of research and consulting with business-to-business and consumer goods companies—companies that have consistently achieved breakthrough results from their CLC-guided marketing efforts. This book will give you the information you need to join these marketing success stories and make the CLC work for your business. |
| chick fil a marketing director: Read to Lead Jeff Brown, Jesse Wisnewski, 2021-08-31 It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead! |
| chick fil a marketing director: The Ultimate Question 2.0 (Revised and Expanded Edition) Fred Reichheld, 2011-09-20 In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success. |
| chick fil a marketing director: Creative Followership Jimmy Collins, James L. S. Collins, Michael Cooley, 2013 Jimmy's account of personal events lets you follow him on his journey of discovery as he describes he route he traveled. |
| chick fil a marketing director: Breaking Conformity Arthur Greeno, Bryan Smith, 2015-09-17 The best way to communicate and to educate as well as help people see the truth is storytelling. Walt Disney one of the best storytellers ever knew this simple concept from the very beginning when he first dreamed up his first animated character, Oswald The Lucky Rabbit which he lost the rights to because of some unexpected legal problems he had not anticipated. Even after losing the rights to Oswald, Walt went on to create Mickey Mouse because he knew the secret of success is to never, never, never give up. The rest is history. Breaking Conformity is a fantastic story that will educate you to understand why you should not believe or accept many common myths at face value and will also teach you how to make simple myths come true if you also do the hard work that follows many simple statements that makes up some of the most popular myths in business today. Breaking Conformity will teach you the recipe for success through very effective storytelling. To be successful and to achieve your goals you need to know the whole story about how successful people get more done that other people and how they focus on the details and never quit learning. In fact the most successful people never quit anything that they really want. They know that everything is hard before it is easy. They know that if they quit, they have lost for sure. You never lose until you give up and quit, no matter how long it takes. Another important point in this book is to give you a clear understanding on the power of seeking assistance and help with your goals and dreams. You personally don't have to know how to accomplish everything. You can't be an expert in everything. The world is just too complex. Successful people know the value of helping others and also seeking help. The difference between a dream and a nightmare is in your head. If you think you can, you will. If you think you can't, you won't. Leaders are readers. Don't read this book, study it and reflect on how you need to stop believing every myth and start believing in yourself and that is no myth. Lee Cockerell Former Executive Vice President, Walt Disney World(r) Resort |
| chick fil a marketing director: Jimmy's Stories James L. S. Collins, Jimmy Collins, Michael R. Cooley, 2016-08 Jimmy's Stories are Jimmy Collins's own stories, from his personal experiences. Retired president and chief operating officer of Chick-fil-A, Jimmy tells these stories at speaking engagements and on his website, creativefollowership.com. They are now conveniently packaged together. Jimmy's stories clearly reveal how he learned and practiced his principles of Creative Followership. His stories are those of a boy learning, an adult practicing, and an old man reminiscing on how he found and used this pathway to success and satisfaction in his career. Jimmy is well known for his common-sense style of communicating. A gifted storyteller, he uses real events from his personal experience to paint a vivid picture of the practice of Creative Followership, the fascinating career approach that he advocates. He delivers an inspiring message for everyonefrom those just beginning a career to those who would like to reinvent themselves. He says, My mission is to use my life experience to motivate others to venture out on a journey of discovery and adventure. Starting at 12 years old, delivering groceries on a bicycle, Jimmy ultimately retired as the president and chief operating officer of Chick-fil-A, Inc., a $1 billion restaurant chain. A real success story. Jimmy says, The practice of Creative Followership was my pathway to earning the trust of my boss and the respect of my coworkers. I used these principles to demonstrate my absolute loyalty to Truett Cathy, founder and CEO of Chick-fil-A, Inc., and as a result, I received Truett's unwavering support, and the recognition and reward that followed. |
| chick fil a marketing director: The Mentor Leader Tony Dungy, 2010-08-27 “Your only job is to help your players be better.” That single idea had a huge impact on Tony Dungy when he heard it from one of his earliest mentors, and it led him to develop the successful leadership style so admired by players and coaches throughout the NFL. Now, a storied career and a Super Bowl victory later, Tony Dungy is sharing his unique leadership philosophy with you. In The Mentor Leader, Tony reveals what propelled him to the top of his profession and shows how you can apply the same approach to virtually any area of your life. In the process, you’ll learn the seven keys of mentoring leadership—and why they’re so effective; why mentor leadership brings out the best in people; how a mentor leader recovers from mistakes and handles team discipline; and the secret to getting people to follow you and do their best for you without intimidation tactics. As a son, a football player, and a winning coach, Tony has always learned from others on his path to success. Now you can learn to succeed for your team, family, or organization while living out your values—by becoming a mentor leader. |
| chick fil a marketing director: I'd Know You Anywhere, My Love Nancy Tillman, 2013-08-27 There are things about you quite unlike any other. Things always known by your father or mother. So if you decide to be different one day, no worries... I'd know you anyway. Every child is special and unique, but every child also loves to dream of being something different. In I'd Know You Anywhere, My Love, bestselling author and artist Nancy Tillman has created another heartfelt masterpiece celebrating the joys of imagination, and the comfort of always knowing that you are loved. |
Chicken Sandwiches, Waffle Potato Fries, Salads & More | Chick-fil-A
Whether you're hungry for a Chick-fil-A ® Chicken Sandwich or salads prepared fresh daily, we're here to serve you delicious food made with quality ingredients every day (except Sunday).
NC Locations and Information | Chick-fil-A
Explore the different Chick-fil-A locations in NC for address, phone number, menu, and website information today.
PA Locations and Information - Chick-fil-A
Explore the different Chick-fil-A locations in PA for address, phone number, menu, and website information today.
NY Locations and Information - Chick-fil-A
Explore the different Chick-fil-A locations in NY for address, phone number, menu, and website information today.
MN Locations and Information | Chick-fil-A
Explore the different Chick-fil-A locations in MN for address, phone number, menu, and website information today.
Family Style Meals | Entree, Sides, And Treats | Chick-fil-A
The Chick-fil-A Play TM App is your home for free, family-friendly shows, games and activities designed to create more time with your favorite people.
Menu | Chick-fil-A
Explore our full menu featuring classics like the Chick-fil-A Chicken Sandwich and Waffle Fries, along with breakfast options, sweet treats, kids meals, and more.
Fayetteville – Raeford Road Location - Chick-fil-A
Our restaurant offers everything from Chick-fil-A menu classics, like the original Chick-fil-A Chicken Sandwich, Chicken Nuggets and Chick-fil-A Waffle Potato Fries®, to breakfast, …
Find A Location Near You - Chick-fil-A
Browse for a Chick-fil-A location near you or use our search feature to find locations with a drive thru, free WiFi, and playgrounds.
Entrees | Chick-fil-A
Enjoy a freshly prepared entree from Chick-fil-A featuring classics like the Original Chick-fil-A Chicken Sandwich, nuggets, Chick-n-Strips, Cool Wrap and more.
Chicken Sandwiches, Waffle Potato Fries, Salads & More | Chick-fil-A
Whether you're hungry for a Chick-fil-A ® Chicken Sandwich or salads prepared fresh daily, we're here to serve you delicious food made with quality ingredients every day (except Sunday).
NC Locations and Information | Chick-fil-A
Explore the different Chick-fil-A locations in NC for address, phone number, menu, and website information today.
PA Locations and Information - Chick-fil-A
Explore the different Chick-fil-A locations in PA for address, phone number, menu, and website information today.
NY Locations and Information - Chick-fil-A
Explore the different Chick-fil-A locations in NY for address, phone number, menu, and website information today.
MN Locations and Information | Chick-fil-A
Explore the different Chick-fil-A locations in MN for address, phone number, menu, and website information today.
Family Style Meals | Entree, Sides, And Treats | Chick-fil-A
The Chick-fil-A Play TM App is your home for free, family-friendly shows, games and activities designed to create more time with your favorite people.
Menu | Chick-fil-A
Explore our full menu featuring classics like the Chick-fil-A Chicken Sandwich and Waffle Fries, along with breakfast options, sweet treats, kids meals, and more.
Fayetteville – Raeford Road Location - Chick-fil-A
Our restaurant offers everything from Chick-fil-A menu classics, like the original Chick-fil-A Chicken Sandwich, Chicken Nuggets and Chick-fil-A Waffle Potato Fries®, to breakfast, …
Find A Location Near You - Chick-fil-A
Browse for a Chick-fil-A location near you or use our search feature to find locations with a drive thru, free WiFi, and playgrounds.
Entrees | Chick-fil-A
Enjoy a freshly prepared entree from Chick-fil-A featuring classics like the Original Chick-fil-A Chicken Sandwich, nuggets, Chick-n-Strips, Cool Wrap and more.
