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| chief marketing officer fractional: The Fractional CMO Method Casey Stanton, 2022-07 Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of marketing consulting --controlling your pipeline (maintaining a steady flow of clients; contracts are short) and producing the exact results each client needs. |
| chief marketing officer fractional: The Fractional CMO Effect Jerome Lewis, 2023-07-19 Are You Struggling With Your Marketing Efforts? Do you feel like you're throwing your marketing budget into a black hole, not quite sure if it's reaching your target audience? Are you striving to make your brand noticeable in a saturated market, but it feels like shouting in a concert crowd? Maybe you're attracting interest, but those leads just don't convert into loyal customers, leaving you questioning your strategies and dampening your business confidence. If these pain points resonate, you're not alone. The Challenges Are Real – But So Are the Solutions! You know these challenges well: identifying your target audience accurately, standing out in a crowded marketplace, generating high-quality leads that convert, and retaining customers once you've acquired them. It can feel like a never-ending cycle of exhaustion and frustration. You might be thinking, There has to be a better way! Discover the Power of a Fractional CMO What if we told you there is a solution, and it's simpler than you might think? The Fractional CMO Effect: Explosive Business Growth Through Part-Time Marketing Leadership, Strategy, and Implementation is the guide you've been waiting for. It provides actionable insights and strategies for hiring a Fractional CMO – an experienced marketing executive who works with your company on a part-time basis. Transform Your Business with Expert Guidance This book empowers you with the knowledge to hire a Fractional CMO, who can refine your target audience, enhance brand awareness, generate and convert high-quality leads, and implement effective customer retention strategies. They bring their wealth of knowledge and experience to your team without the full-time commitment or cost, making it an efficient and cost-effective solution for small to medium-sized businesses. Take the Next Step Are you ready to overcome these challenges and propel your business to new heights? If so, it's time to take action. Learn the ins and outs of hiring a Fractional CMO by grabbing your copy of The Fractional CMO Effect today. Your path to explosive business growth starts here. |
| chief marketing officer fractional: The Growth Gears Art Saxby, Pete Hayes, 2016-02-18 WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these gears to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth! |
| chief marketing officer fractional: Startup CEO Matt Blumberg, 2020-08-04 You’re only a startup CEO once. Do it well with Startup CEO, a master class in building a business. —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company. |
| chief marketing officer fractional: Unified Marketing Strategy Jimmy LaSalle, 2021-03 |
| chief marketing officer fractional: Startup CXO Matt Blumberg, 2021-06-09 One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a CEO to CEO Advice summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career. —Scott Dorsey, Managing Partner, High Alpha |
| chief marketing officer fractional: Nut Job Sonia Hunt, 2021-08-13 Every three minutes, a food allergy reaction sends someone to the emergency room. Each year in the United States, 200,000 people require emergency medical care for allergic reactions to food. Approximately 90% of food allergy reactions occur to one of eight common foods in the U.S. called The Big 8. These foods include Milk, eggs, peanuts, tree nuts, fish, crustacean shellfish, wheat, and soy. And while 1 in 10 adults have a food allergy, nearly twice as many adults think that they are allergic to foods while their symptoms may suggest food intolerance or other food-related conditions. It's time to wake up to the fact that food in the United States is killing us. I am one of over 32 million Americans who suffer from severe food allergies, environmental allergies, and asthma since the age of three. As a first-generation American, I was the broken child of parents from hailed from India and had never heard the words food allergy before. My entire life had been focused on one thing: making sure my body could withstand another attack. Because there is no cure for food allergies in Western medicine, for four decades, I became a test subject, was poked and prodded to determine the best way to manage my allergies. After I found myself almost dead on the emergency room table (for the fourth time) in 2008, I knew that it might be the last chance I would get to find another way. I felt like I was doing everything wrong. I was doing life wrong. Apparently, I wasn't managing my food allergies well because I wouldn't have been back in the hospital. It was yet another traumatic event in my life due to food, and I had officially hit rock bottom. It was during that time that I made a pact: I whispered into the Universe that if it allowed me to survive that day, I would change everything. With a fire finally lit in my soul, I completely dissected and overhauled my life created the Three to Be(TM) Program, a holistic health, and well-being program that guides people with food allergies and food restrictions to Be Healthy, Be Safe + Be Well(TM) (my mantra), in order to thrive. I needed a program that I could follow daily, using small steps to reclaim my health. None of the existing health and wellness programs on the market really catered to someone in my situation, so I created my own having dealt with severe food allergies for four decades. In facing the demons that had been with me for so long, with conviction, I took charge, I worked my program, and I eliminated my food allergies. In reclaiming my health, I transformed my life. And this is how I did it. |
| chief marketing officer fractional: Fractional Leadership Ben Wolf, 2021-10-05 Do you own a small or midsize business? Wish you could find (and afford) game-changing executive talent to take your business to the next level? Now, you can. Fractional Leadership shows you step-by-step how to land the experienced, been-there-done-that executive talent you thought was out of reach. If you're ready to step up your game in marketing, sales, operations, finance, or technology but you can't justify hiring a top-dollar executive full-time, a fractional leader can help you bridge the gap. Through personal stories and real-world examples, you'll learn exactly what fractional leaders are, how business owners use them to break through the ceilings they hit in their business growth, the kinds of problems that are perfect for them, and how to find the right fractional leader for maximum impact and performance. Stop waiting until you can afford a full-time C-level suite. Engage experts who can break through those challenges and take your business to the next level today. |
| chief marketing officer fractional: Step into Your Moxie Alexia Vernon, 2018-09-14 PREPARE TO TRANSFORM YOUR VOICE AND BE HEARD Step into Your Moxie is a soul-stirring call to action to speak up for yourself and the ideas and issues that matter most to you. Dubbed a “Moxie Maven” by President Obama’s White House Office of Public Engagement for her potent approach to women’s empowerment, Alexia Vernon has helped thousands of women (and men) slay diminishing self-talk and speak with moxie. She has created a timely, refreshingly playful guide for women to communicate with candor, clarity, compassion, and ease every time they open their mouths to speak — in their careers, communities, and homes. Step into Your Moxie is the book women want by their side as they have that daring conversation, give an important presentation, run for office, or simply tell the people closest to them to step back from the boundaries they’ve trespassed. |
| chief marketing officer fractional: CMO to CRO Mike Geller, Rolly Keenan, Brandi Starr, 2021-05-04 As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth. |
| chief marketing officer fractional: Stop Random Acts of Marketing Karen Hayward, 2019-11-04 Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success. |
| chief marketing officer fractional: Founder Brand Dave Gerhardt, 2022-02-15 You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve. |
| chief marketing officer fractional: Chief Marketing Officers at Work Josh Steimle, 2016-08-04 Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization. |
| chief marketing officer fractional: The Cmo Manifesto John F. Ellett, 2012-11-07 The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change. |
| chief marketing officer fractional: Category Creation Anthony Kennada, 2019-10-08 Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands The Uber of this The Salesforce of that It's like Instagram, but for... There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy. |
| chief marketing officer fractional: Breakup Bootcamp Amy Chan, 2020-12-01 “A relationship expert whose work is like that of a scientific Carrie Bradshaw.” —THE OBSERVER A self-affirming, holistic guide for everyone—single or married, divorced or dating—to transforming heartbreak into healing by the founder of the innovative and revolutionary Renew Breakup Bootcamp Amy Chan hit rock bottom when she discovered that her boyfriend cheated on her. Although she was angry and broken-hearted, Chan soon came to realize that the breakup was the shakeup she needed to redirect her life. Instead of descending into darkness, she used the pain of the breakup as a bridge to self-actualization. She devoted herself to learning various healing modalities from the ancient to the scientific, and dived into the psychology of love. It worked. Fast forward years later, Amy completely transformed her life, her relationships and founded a breakup bootcamp helping countless women heal their hearts. In Breakup Bootcamp, Amy Chan directs her experience as a relationship columnist and as the creator of Renew Breakup Bootcamp into a practical, thoughtful guide to turning broken hearts into an opportunity to break out of complacency and destructive habits. Dubbed the Chief Heart Hacker, Amy Chan grounds her practical advice and tried and tested methods rooted in cutting-edge psychology and research, helping first her bootcamp attendees and now her readers most effectively heal and reclaim their self-love. Breakup Bootcamp comes at the perfect time, when many are feeling the intensity of being in or out of a relationship, lonely or suffocated, and flirting with old toxic relationships they’ve outgrown. Relatable, life-changing, and backed by sound scientific research, Breakup Bootcamp can help anyone turn their greatest heartbreak into a powerful tool for growth. |
| chief marketing officer fractional: Boring2Brave Mark Choueke, 2021-07-19 Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?” It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’. Sound familiar? Try being braver. Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing. Just by being brave. A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world. |
| chief marketing officer fractional: The Business of Aspiration Ana Andjelic, 2020-10-26 The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, what is good for my brand long-term?, how is this business decision going to impact our culture? or what are the main objectives of our growth? Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value. |
| chief marketing officer fractional: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Pam Didner, 2014-12-19 Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect dots that others don't see and connect them in ways you never thought of before Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us. -- DOUG KESSLER, Creative Director, Velocity A valuable guide to developing and distributing your global content effectively. -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity This book is the blueprint for engineering a modern scalable content marketing operation. -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level. -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling |
| chief marketing officer fractional: The Brand Mapping Strategy Karen Tiber Leland, 2016-06-20 If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform |
| chief marketing officer fractional: Multipliers Liz Wiseman, Greg McKeown, 2010-06-15 Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how. |
| chief marketing officer fractional: The Social Employee: How Great Companies Make Social Media Work Cheryl Burgess, Mark Burgess, 2013-08-23 Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere. -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand Get a copy of this book for your whole team and get ready for a surge in measurable social media results! -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing Practical and insightful, The Social Employee is sure to improve your brand-building efforts. -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy. -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture. -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules |
| chief marketing officer fractional: B2B Marketing Toni J. Young, 2024-01-10 Welcome to a journey through the dynamic and ever-evolving world of B2B marketing. In this book, you delve deep into the strategies, tools, and insights that are reshaping how businesses connect, engage, and grow in the digital age. Whether you're a seasoned marketer, a business leader, or someone stepping into the vast universe of B2B marketing, this book is your compass to navigate the complex terrain of modern marketing practices. |
| chief marketing officer fractional: The Agile Brand Greg Kihlström, 2018-06-17 Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. |
| chief marketing officer fractional: Crack the Customer Mind Code Gary Hennerberg, 2016-05-10 Crack the Customer Mind Code reveals how to align sales messaging with the natural flow of pathways through the human mind, leading prospective customers to say yes! |
| chief marketing officer fractional: Effective Sales Enablement Pam Didner, 2018-10-03 Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing |
| chief marketing officer fractional: Post-Acquisition Marketing Shiv Narayanan, 2021-04-27 When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before. |
| chief marketing officer fractional: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta, Patrick Barwise, 2016-09-22 WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone)--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. |
| chief marketing officer fractional: Renewable Referrals Marketing Results Marketing Results Crew, Debbie Dechambeau, Ray L. Perry, Jeff Stec, Rosie Taylor, 2014-09-05 What Could a Powerful Referral Program Do for Your Business?Have you been wracking your brain trying to figure out how to get referrals for your business, but you're uncomfortable putting people on the spot?You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you. But when you take a look at most referral programs, they just don't seem like… you. You don't want to become “that guy” who asks everyone within arm's reach for the names of three people who need what he sells, right?If filling your sales funnel with more highly-qualified prospects who are ready to do business sounds good to you, read on. Here's what you'll discover:• Why referrals are the single most effective way to get more customers who are eager to buy from you.• The common dangers – real and imagined – that are keeping you from taking action on your referral program ideas. • A simple step-by-step strategy for building a client referral program that gets results.• How to make sure your customer referral program leaves everyone – you, your referral partners, and your new customers – so delighted that your results improve year after year.• Excellent referral program ideas that will make your referral partners eager to send you all the ideal customers you can handle.• Easy ways to get more referrals now, following a proven system that works in any industry.Renewable Referrals is the next book you need to read. This is your chance to get top-notch advice you can implement right away. The authors are a group of Duct Tape Marketers in high demand because of their reputation for getting results. You just want to build a client referral program where everyone involved wins. The authors of Renewable Referrals have seen their clients flourish as they put this strategy into place, and now they are sharing it with you.The ideas in this book can help you tap into the most powerful form of marketing that exists: Referral Marketing. Read it and take action, and you will soon have an unstoppable stream of ideal customers for any business. |
| chief marketing officer fractional: Jack's Notebook Gregg Fraley, 2007 Problems! Jack Huber has his share. But when he is introduced to the creative problem solving process from an unexpected source, life soon changes . . . drastically. Jack Huber dreams of being a professional photographer and starting his own business. He has a few ideas but doesn't know how to process them to make his dream a reality. That is until an unlikely mentor stumbles upon Jack's path and shares a whole new way of thinking through problems. In Jack's Notebook, Gregg Fraley, an innovation consultant to Fortune 500 companies, illustrates a well-kept secret of corporate America: the Creative Problem Solving process. If you are struggling to move ahead in your career, if you're an executive with a thorny corporate challenge, someone trying to solve a messy community issue, a family trying to sort through an emotional conflict, or an entrepreneur looking for ways to make the most of limited resources-this book is for you. If you have a 'mess' on your hands, you have found a useful tool. -from the Introduction |
| chief marketing officer fractional: Flex Your Communication Terra L Fletcher, 2019-05-17 If you've ever...-stood awkwardly in the back of the room at a networking event-shuddered at the thought of giving or accepting feedback-said, yes when you meant no-struggled with motivating yourself or your employeesthen this book is for you.Imagine a world where you say what you mean, mean what you say, and respect the feelings and rights of yourselves and others every day. Your workplace is happy and productive. You advance your career and build satisfying professional relationships.Successful communication is not beyond your reach. It requires self-awareness and patience while you implement healthy workplace communication techniques. This book will give you a solid foundation for effective communication. You'll be equipped to meet someone new, improve daily interactions, and effectively manage conflict when something goes wrong. Here's a taste of the communication skills you'll learn in this book: -ask better questions and be more persuasive-respond to criticism-communicate inclusively to a variety of audiences-become adept at flexing your communication style-find out the right way to confront someone at workThis book is designed for the busy professional. Enjoy practical techniques you can immediately apply at work. The chapters are easy-to-read and stand alone. Read straight through or in the order that best fits your needs. Praise for Flex your CommunicationFlex Your Communication meets you where you are and provides something tangible for every communication style to improve upon. Terra provides the right balance of practicality and motivation. It's well organized and suited as a reference guide for busy professionals. The concise chapters stand alone. I'd highly recommend this book as a gift for new managers. - Nancy Gaines, MBA Business Productivity ExpertTerra's Flex Your Communication provides the fuel for your personal success in communicating professionally, whatever your position. - Terry C. Misfeldt, Owner Brand Irons |
| chief marketing officer fractional: Guerrilla Marketing 101 Lab Jay Conrad Levinson, 2005-01-30 Workbook containing various workshop activities and projects. |
| chief marketing officer fractional: Leadership Singularity John Caswell, Jonathan Cook, Patrick Novak, 2020-09-10 This book is a collective endeavor that began with two cries for change: - In a digital world the practices of marketing and leadership are critically and inextricably linked. Why are they so often separated? - A fundamentally different mindset and approach to business is vital if the world is to make progress and provide a sustained future for our species. Who will pick up the baton?As a result, we demand a very different set of accountabilities for leaders. What we superficially call 'marketing' and 'leadership' must be completely redefined.Why another book?We wanted to combine the thoughts that united us. This book allowed us to put our thinking to the test on the biggest challenges we all recognized: What was the single most powerful thing that brought us together? We realized the nature and magnitude of our global problems required socially responsible businesses to solve. They have to the power to address the root causes, by thinking and working differently and at scale. This means a complete shift for everyday decisions. It Took Four Author: It all started as a blog by author Virginie Glaenzer, that turned into a tweet, that got a comment, that brought together four strangers from completely different backgrounds.This happened just weeks before the worldwide COVID-19 virus drastically changed everything. It altered our humanity, how we conduct trade, where and how we obtain resources, how we market and sell our businesses, and what it means to be in leadership. We see a world where Leadership and Marketing are indistinguishable because they are the same. A singularity brought to life through a style of business thinking so essential that it bridges isolated thinking and often deliberately separate practices. We explain the future for such singularity from a number of perspectives and from practical experiences. We believe it really will save the world. |
| chief marketing officer fractional: Strategy Is Your Words Mark Pollard, 2020-08-11 |
| chief marketing officer fractional: Marketer in Chief Jason Voiovich, 2021-07-04 A fresh perspective on presidential history. Why was the Spanish Peso more valuable than the U.S. Dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don't sound like questions you heard in history class, you're right. They're not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive. Except Jason Voiovich isn't your typical Mad Man. His penchant for asking weird questions has earned him a reputation as one of marketing's most original thinkers. Now, he's turned his unconventional eye on the conventional wisdom of presidential history. He retells the story of America through the eyes of its most influential salesperson - its president. America's Marketer in Chief. Jason reconsiders the president's role in American life - in fact, the entire idea of America as a nation - from a tantalizing and fresh perspective. He recasts the president as a brand manager of the American idea, much as Henry Ford shaped the development of the automobile, or as Steve Jobs introduced the world to the smartphone. No less than the Model T and the iPhone, America itself is an innovation in government and culture. Jason takes us on a wild ride through the lifecycle of America - from its first introduction, through its rapid growth, and finally, into its disruption and renewal. He reimagines Thomas Jefferson's Louisiana Purchase as a family board game. He solves the riddle of how Calvin Coolidge forged the link between religion and politics. And he shows us why Barack Obama's presidency marked the end of the era of (human) soldiers. Born from the wildly popular weekly blog in 2020, Marketer in Chief repackages presidential history in a way that's more natural for American consumers - the average person might take a history course in high school or college, but they make a purchase every single day. It's irreverent, occasionally foul mouthed, and surprisingly insightful. Who knows? Once Americans know how they're being sold, they might demand a better product. |
| chief marketing officer fractional: 18 Minutes of Impact Dolores Hirschmann, 2016-05-11 Here's How to Move Your Audience to Action the TED Way: You already know how you create an impact in the world. You can even describe it if asked. The confusing part is getting clarity around the bigger idea behind your work and aligning it with your passion, your dreams and your highest vision. That is where we come in. We help people just like you design the talk of your life. But more importantly, we help you understand the elements behind any presentation - so this work can serve you for years to come - as you reach larger and larger audiences. We've designed a process that is straightforward and concise, so it does not take months and months to complete. Within a few weeks of working together, you will have enough CLARITY to begin pitching your talk to event planners, even while you are still working on your script. STEP 1: We help you get CLEAR and validate your idea. Is it unique? Is it worth sharing? Why you are uniquely positioned to speak about this topic? What stories and ideas bring this idea to life? STEP 2: We work with you to help design and write 18 Minutes of Impact. How do you take your audience on a journey? With our support, you will develop the script for your signature talk. STEP 3: We provide resources to review and rehearse your script. We also provide hacks to find the right stages for your idea and leveraging your talk. Most people think it takes months of hard work and expensive coaching to get clear and pitch the talk of your life. Now, you can get your 18 Minutes of Impact designed, written, and ready to pitch in as little as eight weeks! If you'd like to learn more about this program and schedule a FREE consultation, visit www.18minutesofimpact.com. Together with my team, I look forward to working with you. In Clarity, Dolores dh@18minutesofimpact.com |
| chief marketing officer fractional: Book More Business Lois Creamer, 2017-07 This book is about the business of speaking. Specifically, it's for those who are paid (or want to be!) to deliver their message. You'll find what you need to jump start a business as well as how to take an already successful speaking business to the next level. You may have the most interesting and important message in the world but it will go unheard if you don't have a platform. This book illustrates not only how to get the platform, but how to be well paid for your work. Some key takeaways include how to:-Develop a powerful positioning statement that describes you by concept and outcome-Identify target markets and discover who makes the decision to hire you-Leverage social media to find prospects and attract followers-Utilize additional revenue streams to compliment your speaking income |
| chief marketing officer fractional: Am I Doing This Right? Tony D. Thelen, Matthew C. Mitchell, Jeffrey A. Kappen, 2022-11-11 This book was written for everyone who has ever wondered, am I doing this right? when thinking about their lives and careers. Leveraging the collective experience of hundreds of professionals, this book is the ultimate early career desk reference! When readers finish reading, it is not the end, but the beginning of a successful career and a fulfilling life. Write in the margins, highlight key insights, answer questions, and come back to this book often as your career grows! |
| chief marketing officer fractional: Not-Knowing Donald Barthelme, 2008-01-28 The wildly varied essays in Not–Knowing combine to form a posthumous manifesto of one of America's masters of literary experiment. Here are Barthelme's thoughts on writing (his own and others); his observations on art, architecture, film, and city life; interviews, including two previously unpublished; and meditations on everything from Superman III to the art of rendering Melancholy Baby on jazz banjolele. This is a rich and eclectic selection of work by the man Robert Coover has called one of the great citizens of contemporary world letters. |
| chief marketing officer fractional: Find Your Fire Terri Broussard Williams, 2020-07 |
Chief | Professional Network for Women Executives
Chief is a leading professional network for women executives, giving members access to leadership insights & tools that influence today's business environment.
CHIEF Definition & Meaning - Merriam-Webster
The meaning of CHIEF is accorded highest rank or office. How to use chief in a sentence.
Chief - Wikipedia
Look up chief or chiefs in Wiktionary, the free dictionary. Six Nations Chiefs, a senior lacrosse team in Six Nations of the Grand River, Ontario.
CHIEF | English meaning - Cambridge Dictionary
CHIEF definition: 1. most important or main: 2. highest in rank: 3. the person in charge of a group or…. Learn more.
CHIEF Definition & Meaning | Dictionary.com
Chief, U.S. Army. a title of some advisers to the Chief of Staff, who do not, in most instances, command the troop units of their arms or services: Chief of Engineers; Chief Signal Officer.
Chief - definition of chief by The Free Dictionary
1. the head or leader of an organized body: the chief of police. 2. the ruler of a tribe or clan: an Indian chief. 3. boss 1. 4. the upper area of a heraldic field. 5. highest in rank or authority. 6. …
CHIEF definition in American English | Collins English Dictionary
The chief of an organization or department is its leader or the person in charge of it.
Cheif vs Chief – Which is Correct? - Two Minute English
Mar 25, 2025 · Have you ever wondered about the right spelling when you see “chief” and “cheif”? Which one do you think is correct? Let’s clear up this confusion together. The correct spelling …
chief - definition and meaning - Wordnik
noun Synonyms Chief, Chieftain, Commander, Leader, Head, Chief, literally the head, is applied to one who occupies the highest rank in military or civil matters: as, an Indian chief; a military …
CHIEF - Definition & Meaning - Reverso English Dictionary
Chief definition: leader or head of a group or organization. Check meanings, examples, usage tips, pronunciation, domains, and related words. Discover expressions like "chief information …
Chief | Professional Network for Women Executives
Chief is a leading professional network for women executives, giving members access to leadership insights & tools that influence today's business environment.
CHIEF Definition & Meaning - Merriam-Webster
The meaning of CHIEF is accorded highest rank or office. How to use chief in a sentence.
Chief - Wikipedia
Look up chief or chiefs in Wiktionary, the free dictionary. Six Nations Chiefs, a senior lacrosse team in Six Nations of the Grand River, Ontario.
CHIEF | English meaning - Cambridge Dictionary
CHIEF definition: 1. most important or main: 2. highest in rank: 3. the person in charge of a group or…. Learn more.
CHIEF Definition & Meaning | Dictionary.com
Chief, U.S. Army. a title of some advisers to the Chief of Staff, who do not, in most instances, command the troop units of their arms or services: Chief of Engineers; Chief Signal Officer.
Chief - definition of chief by The Free Dictionary
1. the head or leader of an organized body: the chief of police. 2. the ruler of a tribe or clan: an Indian chief. 3. boss 1. 4. the upper area of a heraldic field. 5. highest in rank or authority. 6. …
CHIEF definition in American English | Collins English Dictionary
The chief of an organization or department is its leader or the person in charge of it.
Cheif vs Chief – Which is Correct? - Two Minute English
Mar 25, 2025 · Have you ever wondered about the right spelling when you see “chief” and “cheif”? Which one do you think is correct? Let’s clear up this confusion together. The correct spelling …
chief - definition and meaning - Wordnik
noun Synonyms Chief, Chieftain, Commander, Leader, Head, Chief, literally the head, is applied to one who occupies the highest rank in military or civil matters: as, an Indian chief; a military …
CHIEF - Definition & Meaning - Reverso English Dictionary
Chief definition: leader or head of a group or organization. Check meanings, examples, usage tips, pronunciation, domains, and related words. Discover expressions like "chief information …
