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| chief marketing officer pfizer: The Marketing Mavens Noel Capon, 2007-06-12 The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb. Noel Capon set out to discover what differentiates people who know how to succeed in this changed world-people who are able to create customers for the products and services of their business. The Marketing Mavens is based on a four-year-long research program that spanned twenty-five industries, identifying long-term winners and what they do differently. Put simply, Marketing Mavens place customers at the center of their business and make marketing everyone’s job. Using a wide variety of intriguing, in-depth examples, from ESPN to the Mayo Clinic, Dr. Capon shows how the mavens create customers. How by placing the sports fan at the center of its business, ESPN creates programming that meets the needs of fans that were never given a second thought by the networks; or how physicians at the Mayo Clinic, being both technical experts and skilled at creating a patient-centric ambience, motivate people to pay the extra travel and lodging expenses not covered by insurance. Marketing Mavens, though a rare breed, can be found up and down an organization-from the CEO to chief marketing officers to business unit managers. Noel Capon has talked to mavens from across the global economy and brings forth their uncanny insights behind the five imperatives of the true Marketing Maven: • Picking markets that matter • Selecting segments to dominate and finding the sweet spot in that segment • Designing the offer to create customer value and secure differential advantage • Integrating to serve the customer • And measuring what matters Noel Capon in The Marketing Mavens redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyone’s business-not the domain of a few specialists-you’ll get your business in step with the way the world really works . . . and start creating customers. Next year’s profits don’t depend on next year’s numbers but on next year’s customers. The Marketing Mavens points the way to those customers, profits, and an increased stock price. |
| chief marketing officer pfizer: The Chief Marketing Officer Journal - Volume I William L. Koleszar, 2009-01-06 ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more. |
| chief marketing officer pfizer: Global Cmo Greg Paull, Shufen Goh, 2018-05 Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource. |
| chief marketing officer pfizer: The Growth Drivers Andy Bird, Mhairi McEwan, 2011-12-12 The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures. |
| chief marketing officer pfizer: Socialize Your Patient Engagement Strategy Letizia Affinito, John Mack, 2016-03-03 Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient Safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews with experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication crosses all organizational boundar |
| chief marketing officer pfizer: Black Enterprise , 2010-02 |
| chief marketing officer pfizer: Be Less Zombie Elvin Turner, 2020-02-24 Make innovation more remarkable, inevitable and profitable 'Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation. Be Less Zombie distils 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: De-risk bolder, more profitable innovation Make innovation a predictable and measurable capability Equip managers with essential tools and skills for leading innovation and transformation Help teams find new capacity and energy to deliver today’s business whilst discovering tomorrow’s Turner’s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer. His ‘Turn It On’ innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly. This book is for: CEOs who need a better, more continuous pipeline of profitable innovation Senior leaders who need more ideas, collaboration and energy across their divisions Finance executives who want to resource innovation and yet measure it effectively Strategy, change and transformation managers charged with delivering greater organisational agility and differentiation HR executives who are trying to resource and equip leaders and employees with innovation capabilities Organisational development managers tasked with shaping more agile and innovative ways of working Team leaders who need to help their people find new capacity and energy to deliver bolder ideas Individual employees who want their managers to stop blocking their best ideas Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com “A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo.” Simon Collins, Senior Vice President, Mastercard “Most leaders struggle to get the innovation performance they need. This is the practical playbook they’ve been waiting for.” Andy Billings, Vice President Profitable Creativity, Electronic Arts “This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation.” Ash Tailor, Global Brand & Marketing Director, LEGOLAND |
| chief marketing officer pfizer: The Talent Masters Bill Conaty, Ram Charan, 2010-11-09 If talent is the leading indicator of whether a business is up or down, a success or a failure (and it is) . . . do you know how to accurately judge raw human talent? Understand a person's unique combination of traits? Develop that talent? Convert what supposedly are soft subjective judgments about people into objective criteria that are as specific, verifiable, and concrete as the contents of a financial statement? The talent masters do. They put people before numbers for the simple reason that it is talent that delivers the numbers. Success comes from those who are able to extract meaning from events and the forces affecting a business, and are able to look at the world and assess the risks to take and the risks to avoid. The Talent Masters itself stems from a unique combination of talent: During a forty-year career at General Electric, Bill Conaty worked closely with CEOs Jack Welch and Jeff Immelt to build that company's worldrenowned talent machine. Ram Charan is the legendary advisor to companies around the world. Together they use their unparalleled experience and insight to write the definitive book on talent—a breakthrough in how to take a business to the next level: • Secrets of the masters. The specifics on how companies regarded as world-class—GE, P&G, Hindustan Unilever (and others)—base their stellar performance decade after decade on their systems for finding and nurturing leadership talent. • Intimate and systemic. Why deep knowledge and intimacy with your talent and a systemic rhythm of reviews are the foundation for creating a steady, selfrenewing stream of leaders for all levels of an organization—from first-line supervisors to the CEO. • The competency that lasts. Financial results, market share, brand, and legacy products all have a half-life that seems to grow shorter by the year. Talent is the only competency that endures. • What to do Monday morning. The Talent Masters tool kit provides the specific guidelines for assessing and improving your company’s talent mastery capabilities. |
| chief marketing officer pfizer: Working Mother , 2005-03 The magazine that helps career moms balance their personal and professional lives. |
| chief marketing officer pfizer: Who Blunders and How Robin Banerjee, 2024-05-30 Many big companies—famous brands, once loved and revered—often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish. Many businesses fail to address and wisdom from their trying experiences. Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled. Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines this basic truth. Every business is tested for endurance and accomplishment but only a few extract strength once considered as the great ones to emulate, all failed to live up to their repute. Instances of business blunders and bloopers are many. They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, corporate fraud, unmanageable debts and numerous others. This book will help you understand many famous, frequent and common mistakes committed by businesses over time. The lessons learnt should enable you to run your businesses with lesser hiccups and maximize stakeholder returns. |
| chief marketing officer pfizer: Adweek , 2006 |
| chief marketing officer pfizer: Leaders Talk Leadership Meredith D. Ashby, Stephen A. Miles, 2002 Each section consists of thought pieces and interviews by some of the leaders who are successfully navigating the contemporary difficult and changing market environment. |
| chief marketing officer pfizer: Be Less Zombie Elvin Turner, 2020-02-25 ***BUSINESS BOOK AWARDS - FINALIST 2021*** Be Less Zombie distils 10 years of field research amongst some of the world's leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: De-risk bolder, more profitable innovation Make innovation a predictable and measurable capability Equip managers with essential tools and skills for leading innovation and transformation Help teams find new capacity and energy to deliver today's business whilst discovering tomorrow's Turner’s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer. His 'Turn It On' innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly. This book is for: CEOs who need a better, more continuous pipeline of profitable innovation Senior leaders who need more ideas, collaboration and energy across their divisions Finance executives who want to resource innovation and yet measure it effectively Strategy, change and transformation managers charged with delivering greater organisational agility and differentiation HR executives who are trying to resource and equip leaders and employees with innovation capabilities Organisational development managers tasked with shaping more agile and innovative ways of working Team leaders who need to help their people find new capacity and energy to deliver bolder ideas Individual employees who want their managers to stop blocking their best ideas Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com. A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo. Simon Collins, Senior Vice President, Mastercard Most leaders struggle to get the innovation performance they need. This is the practical playbook they've been waiting for. Andy Billings, Vice President Profitable Creativity, Electronic Arts |
| chief marketing officer pfizer: Essentials of Marketing Research Kenneth E. Clow, Karen E. James, 2013-01-09 This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. Covering key statistical concepts, the book includes exercises especially designed to teach students how to interpret and apply marketing research results. To make teaching and learning easier, numerous data sets and case studies are offered through the online resources for instructors and students, which also offer step-by-step SPSS instructions. In addition, the easy-to-follow composition of the text and its accompanying learning aids make it an excellent choice for online courses as well as those taught face-to-face. |
| chief marketing officer pfizer: Embrace the Chaos Bob Miglani, 2013-10-07 An accomplished Fortune 50 executive translates for a western audience the lessons he learned from the land of his birth, India. Bob Miglani was stressed out, burnt out, and stuck until he rediscovered the enduring lessons of his childhood: celebrate impermanence, serve others, and move forward no matter what. Bob's message: chaos isn't going away--embrace it! |
| chief marketing officer pfizer: CIO , 1995-07 |
| chief marketing officer pfizer: Reviewing Clinical Trials Chinese University of Hong Kong, Chinese University of Hong Kong. Clinical Trials Centre, Washington, DC. Association for the Accreditation of Human research Protection Programs, Inc, 2010 The idea for this manual came from Pfizer in the US, which provided the Clinical Trials Centre at The University of Hong Kong, Hong Kong SAR, PR China with a nonbinding grant for its development. The general project layout protocol was accepted by Pfizer in July 2009. Pfizer has not in any way interfered with the project, except for providing nonbinding comments to the final product. The entire text of this manual was written by Johan PE Karlberg. Marjorie A Speers provided considerable and essential comments on the contents and the first and subsequent drafts. A group of international human research protection experts mostly working in non-profit institutions or organisations - see Contributors for details - reviewed and provided important comments on the contents and final draft. It was solely created with the intention to promote human research protection of participants in clinical trials. This manual will be translated into numerous languages and is provided free of charge as an electronic file over the Internet (http://www.ClinicalTrialMagnifier.com) and offered in print for a fee. The objective beyond this project is to establish educational activities, developed around the manual, and jointly organised with leading academic institutions worldwide. |
| chief marketing officer pfizer: Collective Genius Linda A. Hill, Greg Brandeau, Emily Truelove, Kent Lineback, 2014-05-13 Named one of 10 Management Classics for 2022 by Thinkers50 Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business. |
| chief marketing officer pfizer: Computerworld , 1981-06-01 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| chief marketing officer pfizer: Poison Pills Tom Nesi, 2008-09-03 To the millions of Americans who suffer from chronic pain and arthritis, Vioxx seemed like a miracle. One of the most widely promoted and prescribed pain medications in the world -- used by more than twenty million people -- it was endorsed by the medical establishment and celebrities such as Olympic champion figure skater Dorothy Hamill. With annual sales of $2.5 billion, Vioxx became a pharmaceutical bonanza before being abruptly taken off the market in September 2004, after it was revealed that it led to an increased risk of heart-related disease and death. Drawing on internal documents, video footage, court testimony, and exclusive interviews, as well as three decades of experience inside the medical industry, Tom Nesi tells the dramatic story of what the drug's manufacturer, Merck, knew and when. It is a compelling narrative of business and medical science run amok, with a cast of characters ranging from those at the highest levels of the multibillion-dollar pharmaceutical industry to research scientists, marketers, and drug company sales reps. Here also are accounts from physicians, lawyers, financial analysts, and patients and their families whose lives have been forever altered by Vioxx. Set against a fascinating history of the origins of the modern pharmaceutical industry, POISON PILLS is a shocking tale that involves the breakdown of the United States medical system, the failures of the Food and Drug Administration, and enormous profits made by a large pharmaceutical corporation at the potential cost of thousands of lives. |
| chief marketing officer pfizer: The Brewer's Digest , 1937 |
| chief marketing officer pfizer: Pathways to Success Michael D. Ames, 1994 This booklet gives an overview of the Search Conference, a change strategy which uses open systems principles in strategic planning, thereby creating a well-articulated, achievable future with identifiable goals, a timetable, and action plans for realizing that future. Here, in their own inspiring words, over 100 CEOs, board chairs, and company presidents share their insights in one-page letters focusing on the qualities necessary for effective leadership and career success. The men and women featured in Pathways to Success come from diverse racial and ethnic backgrounds. Their companies range from small entrepreneurial firms to large corporations. Organized by topic, these letters provide practical and encouraging insights on: o Hard work o Imagination o Tolerance o Honesty o Self-knowledge o Team-building, and more Each letter is self-contained and to-the-point, capturing the personal experience and positive convictions of these distinguished business leaders. A biographical sketch accompanies each letter, describing the career path of the contributor as well as the major challenges and obstacles that person has overcome to achieve success. The book also contains thought-provoking exercises for individual use or group discussion. Written for young people who aspire to successful business careers and leadership roles, this book will also be valuable for executives and managers, entrepreneurs, academics, consultants, and those who work with young people-counselors, teachers, mentors, and parents. |
| chief marketing officer pfizer: Science and Narratives of Nature Sundar Sarukkai, 2017-07-05 The discourse and practice of science are deeply connected to explicit and implicit narratives of nature. However, nature has been understood in diverse ways by cultures across the world. Could these different views of nature generate the possibility of alternate views on science? Part of the innovative series Science and Technology Studies, this volume looks at different conceptualizations of nature and the manner in which they structure the practice of the sciences. The essays draw upon philosophy, history, sociology, religion, feminism, mathematics and cultural studies, and establish a dialogue between cultures through a multi-disciplinary exploration of science. With contributions from major scholars in the field, this volume will deeply interest scholars and students of science and technology studies; sociology, history and philosophy of science; as also environmental studies. |
| chief marketing officer pfizer: Major Companies of Europe 1993/94 R. M. Whiteside, A. Wilson, S. Blackburn, S. E. Hörnig, C. P. Wilson, 2012-12-06 Volumes 1 & 2 Guide to the MAJOR COMPANIES OF EUROPE 1993/94, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on over 6500 of the largest and 3 on coloured paper at the back of the books, and two companies in Western Europe. indexes in the case of Volume 2. MAJOR COMPANIES OF EUROPE 1993/94, Volumes 1 The alphabetical index to companies throughout the & 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich consumer market of over 320 million people. operation. Over one third of the world's imports and exports are channelled through the EG. The Community represents the The alphabetical index in Volume 1 to companies within each world's largest integrated market. |
| chief marketing officer pfizer: Korean Women Managers and Corporate Culture Jean R. Renshaw, 2012-03-15 The typical view of Korean women is not as managers. The stereotype is of Korean women serving and pleasing men, or more recently as aggressive shopkeepers and bar-owners. Very little has been written to challenge this misconception. This fascinating book reveals there have always been managers amongst Korean women, particularly in occupations like money lending, retail and fashion, and women continue to serve after the economic crash at the beginning of a new century. Korean Women Managers and Corporate Culture illuminates the many roles of women - from management, leadership and policy making, to the more traditional positions as homemaker and wife – and describes the distinctive Korean corporate culture and economy in order to evaluate the future of women as well as that of Korea itself. |
| chief marketing officer pfizer: The Best Business Writing 2012 Dean Starkman, Martha M. Hamilton, Ryan Chittum, Felix Salmon, 2012-06-19 An anthology Malcolm Gladwell has called riveting and indispensable, The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between former spouses and fashion competitors Tory and Christopher Burch. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals for off-label uses. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class. |
| chief marketing officer pfizer: Brand Society Martin Kornberger, 2010-01-21 A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in. |
| chief marketing officer pfizer: Making the Healthcare Shift Scott M. Davis, Jeff Gourdji, 2018-11-06 Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality. |
| chief marketing officer pfizer: Mediaweek , 2006 |
| chief marketing officer pfizer: St. Louis Commerce , 2008-07 |
| chief marketing officer pfizer: Executive Directory of the U. S. Pharmaceutical Industry Kenneth R. Kern, 1976 |
| chief marketing officer pfizer: Formula for Fairness: Patient rights before patent rights , |
| chief marketing officer pfizer: Tappi Journal , 1991 |
| chief marketing officer pfizer: Censored 2017 Mickey Huff, Andy Lee Roth, Project Censored, 2016-12-13 The annual yearbook from Project Censored features the year's most underreported news stories, striving to unmask censorship, self-censorship, and propaganda in corporate-controlled media outlets. Featuring the top 25 most underreported stories, as voted by scholars, journalists, and activists across the country and around the world, as well as chapters exploring timely issues from the previous year with more in-depth analysis. |
| chief marketing officer pfizer: Psychiatric Illness in Women Freda Lewis-Hall, 2002 For most of its history, medicine has been male oriented. Doctors, research subjects, and patients were nearly all men, and medication dosages were considered to be one size fits all. That orientation has changed dramatically. The medical profession now recognizes that women's physiology is different and realizes that women's health is one of its leading issues. Our relatively recent efforts to understand sex differences in the onset, presentation, course, and treatment of mental illnesses are yielding sometimes striking results. Why is schizophrenia so much more common in men, and why does it have an earlier onset and a more malignant course? Do estrogens protect against schizophrenia? Why do women have higher rates of mood disorders and increasing rates of substance abuse? Representing the work of 60 distinguished contributors, this comprehensive summary answers these and many other questions concerning the psychological and pharmacological treatment of psychiatric illnesses in women, including useful information about recent developments in psychopharmacology, physiology, course and manifestation, and the interaction between social and biological factors. This eye-opening book is divided into five parts: ? Anxiety disorders and other related disorders -- Panic, agoraphobia, obsessive-compulsive disorder, posttraumatic stress disorder (PTSD), and substance abuse disorder associated with PTSD, featuring research that continues to uncover promising hypotheses to explain gender differences in prevalence and treatment rates ? Major depressive disorder and related disorders -- The role of women's reproductive cycle in precipitating or exacerbating mood instability; psychopharmacology of antidepressants; effects of hormones (especially estrogen); sex differences in brain structure and function; and pharmacokinetic differences in rates of drug absorption, distribution, metabolism, and elimination ? Schizophrenia and related disorders -- Origins and progression; neurocognition and symptom expression, with the central role of gonadal hormones; the effect of estrogen (menopause coincides with worsening symptoms); neuroleptic-induced hyperprolactinemia; quality-of-life considerations and systems of care; and schizophrenia's impact on the family in our post-institutionalization age ? Dementia and related disorders -- Overview of Alzheimer's disease (AD) research from the National Institute on Aging, recent clinical trials that suggest the treatment efficacy of estrogen replacement, the central role of gonadal steroids in preventing and treating AD, and the challenges faced by women caregivers ? Other psychiatric illnesses and special topics -- Epidemiology of substance abuse disorders, victimization, and PTSD; dissociative disorders (by far more prevalent in women than men); factors in the pathogenesis of anorexia nervosa and bulimia nervosa; treatment challenges during pregnancy; and women, ethnicity, and psychopharmacology Clinicians and laypersons alike will welcome this clearly written, definitive guide on the most recent developments in our understanding of the major differences in the brain anatomy, physiology, and epidemiology of psychiatric illnesses between women and men. |
| chief marketing officer pfizer: Euromoney Capital Markets Directory , 2000 |
| chief marketing officer pfizer: Indian Poultry Industry Yearbook , 1975 Vols. for 1973/74- include Directory and Who's who sections. |
| chief marketing officer pfizer: Counterfeit Drugs United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations, 2015 |
| chief marketing officer pfizer: Corporate Yellow Book , 2008 |
| chief marketing officer pfizer: Direct-to-consumer Advertising United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations, 2008 |
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Pam joined Pfizer from Hospira Inc., where she spent 6 years as VP, Organization Development and Chief Talent Officer. Prior to joining Hospira, Pam was an independent external OD …
Chief Marketing Officer Leadership Development
This interactive online leadership program aims to develop top-notch Chief Marketing Officers who can drive business growth through creative leadership and adaptive, data-driven, and …
Alexandre de Germay - Pfizer
Alexandre de Germay is the Chief International Commercial Officer and Executive Vice President for Pfizer. Alexandre is a member of Pfizer’s Executive Leadership Team (ELT). He leads the …
Pfizer Announces New Chief Business Innovation Officer
NEW YORK--(BUSINESS WIRE)-- Pfizer Inc. (NYSE: PFE) today announced that Aamir Malik has joined the company as Executive Vice President and Chief Business Innovation Officer.
A NEW PLAYBOOK FOR CHIEF MARKETING OFFICERS
• Accelerate collaboration across the marketing ecosystem • Reimagine the customer journey with real-time engagement • Integrate long-term brand building and short-term marketing …
Pfizer Announces New Chief Development Officer
NEW YORK--(BUSINESS WIRE)-- Pfizer Inc. (NYSE: PFE) today announced that William Pao, M.D., Ph.D., will join the Company as Executive Vice President and Chief Development Officer …
Pfizer Announces New Investor Relations Leader
NEW YORK--(BUSINESS WIRE)-- Pfizer Inc. (NYSE: PFE) today announced that Christopher Stevo has joined the company as Senior Vice President and Chief Investor Relations Officer, …
Pfizer Announces New Chief Scientific Officer
Nov 20, 2024 · Boshoff, M.D., PhD, as Chief Scientific Officer and President, Research & Development effective January 1, 2025. Dr. Boshoff, who most recently served as Chief …
Pfizer’s Biopharma Global Chief Marketing Officer Drew …
For Drew Panayiotou, working at Pfizer comes with an enormous perk: the potential to change the world. That’s why he took the role as the company’s first Biopharma Global Chief Marketing …
Ben Osborn - hbanet.org
In April 2015, Ben was promoted to Chief Marketing Officer, Pfizer Innovative Health where he led the marketing organisation across Europe, Japan, Korea and ANZ. He is passionate about …
Pfizer_Impact_Report_ 2024
In 2024, we celebrated Pfizer’s 175th anniversary. We aim to build upon our legacy of leadership and innovation by increasing access to medicines and vaccines, promoting sustainability and …
Chief Marketing Officer Leadership Development - School …
This interactive online leadership program aims to develop top-notch Chief Marketing Officers who can drive business growth through creative leadership and adaptive, data-driven, and …
Announcements Pfizer is Pleased to Announce the Following …
Pfizer is Pleased to Announce the Following Appointments: Paul Levesque to Chief Marketing Officer, PCBU, Pfizer, United States; John Helou to President of Pfizer, Canada; and Allen …
Chief Marketing Officer Pfizer - netstumbler.com
The Chief Marketing Officer at Pfizer plays a critical and multifaceted role, impacting not just the company's bottom line but also global public health. This position demands a unique blend of …
Adobe Announces Generative AI Solutions to Jumpstart …
and how they need it,” said Lidia Fonseca, chief digital and technology officer, Pfizer. “Through our partnership with Adobe, we are transforming our content supply chain, helping our teams …
Pfizer Inc. Sets Up Analytics Gateway in India, a Capability …
Xingchu Liu, Chief Commercial Analytics & AI Officer, said, “The Analytics Gateway is an important catalyst to reshape healthcare, transforming how we deliver breakthroughs at …
P zer PAC - Pfizer
As Pfizer’s Chief Compliance & Corporate Affairs Officers, we can tell you unequivocally that our decision to contribute to any elected official is made based on a candidates’ voting record on …
Pfizer Announces New Chief Strategy and Innovation Officer
May 6, 2024 · Baum will begin his role at Pfizer on June 3, 2024, succeeding Aamir Malik, who recently moved into a new role at Pfizer as Chief U.S. Commercial Officer, Executive Vice …
Read Free Total Integrated Marketing Breaking The Bounds …
marketing, and sales and not associated with the Bell Labs or R&D aspects. Hilversum - in 2002, the Hilversum, Netherlands announced a closure of the... Glossary of geography terms …
SENIOR VICEPRESIDENT AND CHIEF MEDICAL OFFICER - U.S.
Leadership: Serve as the head of the Medical Organization for Pfizer’s Vaccines and Antivirals with global strategic and portfolio investment responsibilities for Pfizer’s vaccine and...
Pamela Puryear, PhD consumer products, insurance, and
Pam joined Pfizer from Hospira Inc., where she spent 6 years as VP, Organization Development and Chief Talent Officer. Prior to joining Hospira, Pam was an independent external OD …
Chief Marketing Officer Leadership Development
This interactive online leadership program aims to develop top-notch Chief Marketing Officers who can drive business growth through creative leadership and adaptive, data-driven, and …
Alexandre de Germay - Pfizer
Alexandre de Germay is the Chief International Commercial Officer and Executive Vice President for Pfizer. Alexandre is a member of Pfizer’s Executive Leadership Team (ELT). He leads the …
Pfizer Announces New Chief Business Innovation Officer
NEW YORK--(BUSINESS WIRE)-- Pfizer Inc. (NYSE: PFE) today announced that Aamir Malik has joined the company as Executive Vice President and Chief Business Innovation Officer.
A NEW PLAYBOOK FOR CHIEF MARKETING OFFICERS
• Accelerate collaboration across the marketing ecosystem • Reimagine the customer journey with real-time engagement • Integrate long-term brand building and short-term marketing …
Pfizer Announces New Chief Development Officer
NEW YORK--(BUSINESS WIRE)-- Pfizer Inc. (NYSE: PFE) today announced that William Pao, M.D., Ph.D., will join the Company as Executive Vice President and Chief Development Officer …
Pfizer Announces New Investor Relations Leader
NEW YORK--(BUSINESS WIRE)-- Pfizer Inc. (NYSE: PFE) today announced that Christopher Stevo has joined the company as Senior Vice President and Chief Investor Relations Officer, …
Pfizer Announces New Chief Scientific Officer
Nov 20, 2024 · Boshoff, M.D., PhD, as Chief Scientific Officer and President, Research & Development effective January 1, 2025. Dr. Boshoff, who most recently served as Chief …
