Advertisement
| chief digital and marketing officer: Chief Marketing Officers at Work Josh Steimle, 2016-08-04 Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization. |
| chief digital and marketing officer: Positioning for Advantage Kimberly A. Whitler, 2021-09-07 Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life. |
| chief digital and marketing officer: Strategy That Works Paul Leinwand, Cesare R. Mainardi, 2016-01-12 How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution. |
| chief digital and marketing officer: Global Cmo Greg Paull, Shufen Goh, 2018-05 Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource. |
| chief digital and marketing officer: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| chief digital and marketing officer: Marketing for Ceos Ben Legg, 2016-04-11 Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as brand stewards, using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own. |
| chief digital and marketing officer: Driving Digital Strategy Sunil Gupta, 2018-07-24 Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. |
| chief digital and marketing officer: Lean AI Lomit Patel, 2020-01-30 How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects |
| chief digital and marketing officer: Why Should Anyone Be Led by You? Robert Goffee, Gareth Jones, 2006-02-07 Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader—one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts. In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one’s unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion and withholding it, getting close to followers while keeping distance, and maintaining individuality while “conforming enough.” Underscoring the social nature of leadership, the book also explores how leaders can remain attuned to the needs and expectations of followers. Why Should Anyone Be Led By You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work. |
| chief digital and marketing officer: Hacking Marketing Scott Brinker, 2016-03-02 Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design continuous marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software. |
| chief digital and marketing officer: Digital Relevance A. Albee, 2018-11-02 Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. |
| chief digital and marketing officer: CMO to CRO Mike Geller, Rolly Keenan, Brandi Starr, 2021-05-04 As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth. |
| chief digital and marketing officer: Traversing the Traction Gap Bruce Cleveland, Wildcat Venture Partners, 2019-02-21 Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed. |
| chief digital and marketing officer: The Corporate Athlete Jack L. Groppel, Jim Loehr, 1999-12-28 As Jack Groppel so aptly explains, the rigor of corporate athletics is often even more demanding than that of professional athletes. In my world, one does not have the luxury of an off-season. . . . This book is a must read for all those striving for the gold.-Arthur M. Blank, CEO and President, The Home Depot Wow! This is an incredible book. Every person in business should read The Corporate Athlete from cover to cover and apply it every day.-Brian Tracy, author of Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed Today's corporate world is much like the world of professional sports-it is fiercely competitive and mentally and physically demanding, and it requires constant, vigilant training. More than ever, to maintain health, happiness, and career success, executives and employees must become Corporate Athletes. In this book, top business consultant, trainer, and lecturer Jack Groppel shows you how to use the training mentality of elite professional athletes. Based on the latest scientific research, The Corporate Athlete shows corporate competitors how to achieve maximum performance levels-both inside and outside the corporate world. Drawing on the parallels between sports and business, Jack Groppel reveals the integral roles that nutrition, fitness, and self-improvement-mental, physical, and emotional-play in giving Corporate Athletes their winning edge. It's an edge that's crucial if you need to come to a meeting fresh off the plane, pull out all the stops on a big presentation, cut the major deals-and still have the energy to enjoy time with family and friends. This practical and beneficial 21-day program will give you, no matter how overworked you are, the stamina and commitment to develop a world-class career. Learn to: * Have as much energy for your family at 8 p.m. as you have at the office at 8 a.m. * Be on when you need to be on * Respond to change, adversity, and crisis more constructively * Display more positivity and confidence * Eat properly on the road, in the air, and before and during business meetings * Slow down the aging process Take advantage of the same secrets that Dr. Groppel has used to help high-stress professionals-from Olympic athletes and NHL stars to fast-lane executives at major companies like Morgan Stanley Dean Witter, Estée Lauder, and Bristol-Myers Squibb-get themselves in fighting shape. Here is the program that will train you to perform at the highest possible levels in both your professional and your family life-because taking optimum care of yourself, mentally and physically, is the best way to take care of business. Outstanding . . . The Corporate Athlete is a truly comprehensive program to help you achieve both your personal and your professional goals. It will help you take control of your life and effect positive physical, mental, and spiritual change.-Darlene Hamrock, Regional Vice President, Clinique Why do so many top performers call themselves Corporate Athletes? Today's challenging business climate requires every top executive to be perfectly fit both mentally and physically. The Corporate Athlete is must reading for everyone who wants to manage his or her business, career, or profession effectively while living a balanced life. Buy it-it's a great investment.-Leonard Lauder, Chairman and Chief Executive Officer of the Estée Lauder Companies, Inc. This is the book to teach you how to perform your job at the highest level possible while maintaining maximal health and happiness.-Jim Courier, French Open champion and former world No. 1 tennis player |
| chief digital and marketing officer: Pioneers of Promotion Joe Dobrow, 2018-06-14 The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due. |
| chief digital and marketing officer: Digital Marketing Strategy Simon Kingsnorth, 2016-05-03 The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. |
| chief digital and marketing officer: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
| chief digital and marketing officer: Content Chemistry Andy Crestodina, 2012 The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. |
| chief digital and marketing officer: From Ball Girl to CMO Melissa M. Proctor, 2020-08 Whenever a young child is asked, What do you want to be when you grow up? the answer will undoubtedly include childlike wonder, optimism, and unbridled imagination. A future-traveling astronaut, a fashion designing veterinarian, a doctor for stuffed animals, and the list goes on and on. Unfortunately, as we age and settle firmly into adulthood, that wonder dissipates and we swap our childhood dreams for life's demands. Our days feel prescribed and responsibilities rule our minutes and how we prioritize what matters. As adults, we are taught to believe the question is somehow invalid because we are functioning as a grown-up. Even though Melissa M. Proctor did not play basketball or have extensive knowledge of the game, her dream as a child was to be the first female coach in the NBA. Instead, her unconventional path has taken a number of twists and turns, starting with being the first ball girl for the Miami Heat and ultimately, earning the position of Executive Vice President and Chief Marketing Officer for the NBA's Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up?and she's okay with it. From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down to earth attitude, she offers acceptance at a time when many are confused and hope when uncertainty distorts the light at the end of the tunnel. From Ball Girl to CMO urges us to consider if we have in fact been asking ourselves the right question, or if perhaps, we've been expecting an answer from the wrong version of ourselves. |
| chief digital and marketing officer: Founder Brand Dave Gerhardt, 2022-02-15 You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve. |
| chief digital and marketing officer: Managing Digital Transformation Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato, 2021-05-26 This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing. |
| chief digital and marketing officer: Category Creation Anthony Kennada, 2019-10-08 Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands The Uber of this The Salesforce of that It's like Instagram, but for... There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy. |
| chief digital and marketing officer: China Cmo Greg Paull, ShuFen Goh, 2013-06 China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas.--Back cover. |
| chief digital and marketing officer: Digital Marketing Annmarie Hanlon, 2021-12-15 An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| chief digital and marketing officer: Everything I Know about Marketing I Learned From Google Aaron Goldman, 2010-08-20 Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation—but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever. |
| chief digital and marketing officer: R.E.D. Marketing Greg Creed, Ken Muench, 2021-06-08 Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing. |
| chief digital and marketing officer: The On-Demand Brand Rick MATHIESON, 2010-05-01 Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button. |
| chief digital and marketing officer: Covert Cows and Chick-fil-A Steve Robinson, 2019-06-11 The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic Eat Mor Chikin cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. |
| chief digital and marketing officer: Spanning Silos David A. Aaker, 2008 'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units. |
| chief digital and marketing officer: B2B Digital Marketing Strategy Simon Hall, 2020-08-13 Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space. |
| chief digital and marketing officer: BrandSimple: How the Best Brands Keep it Simple and Succeed Allen P. Adamson, 2007-08-07 In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate. |
| chief digital and marketing officer: Mr. President, How Long Must We Wait? Tina Cassidy, 2020-03-03 In this “heroic narrative” (The Wall Street Journal), discover the inspiring and timely account of the complex relationship between leading suffragist Alice Paul and President Woodrow Wilson in her fight for women’s equality. Woodrow Wilson lands in Washington, DC, in March of 1913, a day before he is set to take the presidential oath of office. He is surprised by the modest turnout. The crowds and reporters are blocks away from Union Station, watching a parade of eight thousand suffragists on Pennsylvania Avenue in a first-of-its-kind protest organized by a twenty-five-year-old activist named Alice Paul. The next day, The New York Times calls the procession “one of the most impressively beautiful spectacles ever staged in this country.” Mr. President, How Long Must We Wait? weaves together two storylines: the trajectories of Alice Paul and Woodrow Wilson, two apparent opposites. Paul’s procession of suffragists resulted in her being granted a face-to-face meeting with President Wilson, one that would lead to many meetings and much discussion, but little progress for women. With no equality in sight and patience wearing thin, Paul organized the first group to ever picket in front of the White House lawn—night and day, through sweltering summer mornings and frigid fall nights. From solitary confinement, hunger strikes, and the psychiatric ward to ever more determined activism, Mr. President, How Long Must We Wait? reveals the courageous, near-death journey it took, spearheaded in no small part by Alice Paul’s leadership, to grant women the right to vote in America. “A remarkable tale” (Kirkus Reviews) and a rousing portrait of a little-known feminist heroine, this is an eye-opening exploration of a crucial moment in American history one century before the Women’s March. |
| chief digital and marketing officer: Emotion By Design Greg Hoffman, 2022-04-05 Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. |
| chief digital and marketing officer: Your Ad Ignored Here Tom Fishburne, 2017-10-24 Tom is the David Ogilvy of cartooning. --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here If marketing kept a diary, this would be it. --Ann Handley, Chief Content Officer of MarketingProfs Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you. --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador Tom Fishburne has a knack for marketing humor (and truth) like no other. --Lee Odden, CEO, TopRank Marketing Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has. --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be) |
| chief digital and marketing officer: The Pursuit of Social Business Excellence Vala Afshar, Brad Martin, 2012 If you are not a social business you are losing market share. If you are not a social business, you are also losing the opportunity to recruit and retain the very best talent in the market. In this social and mobile era, customers have choices and voices that are scaled and amplified like never before. For businesses to truly connect with their employees and customers they must be able to listen, respond, engage, and add value in a timely and robust manner. But, to truly connect we must do so by way of a personalized and mutually beneficial approach; and in order to do this well, we must embrace social collaboration. By reading the Pursuit of Social Business Excellence you will be able to 1) identify foundational success elements of a social business; 2) follow a prioritized and guided step by step transformation process; 3) measure progress and identify self-reinforcing confirmation points. 4) increase top line revenue, profit, employee retention and customer loyalty. Afshar and Martin are award winning enterprise technology and management executives who have unlocked the value of social business transformation to drive industry leading growth, customer loyalty and profitability. In 2011, Afshar pioneered and led the efforts to drive the innovation behind enterprise networking industries first social machines. In 2012 Afshar and Martin s company, Enterasys Networks, was recognized as one of Boston's best places to work and was also awarded for top services-collaboration innovation, best contact center and next generation quality leadership. |
| chief digital and marketing officer: The Customer Centricity Playbook Peter Fader, Sarah E. Toms, 2018-10-30 A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. |
| chief digital and marketing officer: The Engaged Leader Charlene Li, 2015-03-17 NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals. |
| chief digital and marketing officer: The CEO's Digital Marketing Playbook Thomas J. Donohoe, 2019-11-15 The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook. |
| chief digital and marketing officer: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| chief digital and marketing officer: The Indispensable Brand Mitch Duckler, 2019-03-26 According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation--without equal effort on establishing differentiated positioning--has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance. In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader--and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable. |
Understanding Chief Digital Officers - Saïd Business School
found that large companies are making one bold move in particular: appointing a Chief Digital Officer (CDO). A unique role in the modern corporate era, the CDO is meant to bring together …
CMO 2025: The future of marketing leadership - Spencer Stuart
says Margaret Versteden, chief commercial officer at Dutch online retailer Bol.com. “If you get fired or demoted or even just reprimanded if you fail, the next person won’t be quite as willing …
Digital Officer (CDO) Transition Lab - Deloitte United States
Deloitte’s CMO Program supports CMOs and marketing executives as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with …
The Evolving Role of The Chief Digital Officer - Oxford Report
We present a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues. We conducted in-depth interviews with …
Chief Digital Officers Review and Research Agenda
Chief Digital Officer, Systematic Literature Review, Research Agenda, IS Executives . 1 Introduction . Many organizations across different industries around the world employ Chief …
Chief Digital Marketing Officer (PDF)
key current B2B digital marketing challenges such as those associated with account targeting data utilization and digital campaign management It expertly explains how to incorporate the …
CHIEF DIGITAL OFFICER JOB DESCRIPTION - Mesa, Arizona
The Chief Digital Officer will be responsible for planning, developing and coordinating the day-to-day digital communication strategies to transform digital government in Mesa and enhance the …
A A Why you need a chief digital officer - AlixPartners
A chief digital officer (CDO) can be a vital hire to ensure that the mindset, values, and behavior of an orga-nization keep pace with technological progress. First and foremost, companies need …
Chief Marketing Officer (CMO) 2019 - Skowhegan
The Chief Marketing Officer (CMO) will support the President and CEO in developing the strategic framework and long term vision for the bank. The CMO will lead and oversee a broad array of …
The right CDO for your company’s future The five archetypes …
key question for these companies: What do they want their digital leader to accomplish? In order to help companies in their eforts to find the right CDO, we have defined five CDO “archetypes” …
Rita Khan Chief Digital Officer - Mayo
Her team will create a clear and cohesive digital strategy with support from Mayo leaders and staff, develop and implement a comprehensive digital business plan, and move Mayo Clinic …
The Chief Digital Officer s Guide to Digital Transformation
Has your largest competitor shifted their marketing focus to new engagement models, such as content, inbound and social? The chief digital officer (CDO) is a role that’s quickly gaining …
A NEW PLAYBOOK FOR CHIEF MARKETING OFFICERS
• Accelerate collaboration across the marketing ecosystem • Reimagine the customer journey with real-time engagement • Integrate long-term brand building and short-term marketing …
Chief Marketing Officer Leadership Development
This interactive online leadership program aims to develop top-notch Chief Marketing Officers who can drive business growth through creative leadership and adaptive, data-driven, and …
L'Oréal: News release
today announced that Asmita Dubey, Chief Digital and Marketing Officer of L’Oréal Groupe, has been named the World Federation of Advertis ers (WFA) ‘Global Marketer of the Year’ for …
Rise and Fall of the Chief Digital Officer
Chief Digital Officer for Telecommunication companies; by Martijn de Jong, SVP Digital Marketing & Channels – Reliance Jio Digital brings a variety of potential advantages to Telco’s ranging …
Chief Marketing Officer Leadership Development - School of …
This interactive online leadership program aims to develop top-notch Chief Marketing Officers who can drive business growth through creative leadership and adaptive, data-driven, and …
L'Oréal: News release
Clichy, 27 February 2024 – L’Oréal today announced that Asmita Dubey, Chief Digital and Marketing Officer of L’Oréal Groupe, has been named the World Federation of Advertisers …
The Case for the Chief Digital Officer
Enter the need for the Chief Digital Officer (CDO), the leader to help companies navigate successfully through the current era of digital disruption. The CDO charter includes formulating …
IRG Cannes Summit, 2022 Participants - Institute For Real …
Alice Fournier WD-40 Chief Digital Officer Alina Kessel WPP Global Client Lead Aljan de Boer IRG Community & Marketing Director Amanda Goodwin MyPura CMO ... Zena Arnold …
A A Why you need a chief digital officer - AlixPartners
The overwhelmed chief executive officer may be trying to keep on top of the disruption to the busi-ness model, the chief information officer could be bogged down in keeping systems up to date, …
TDECU Names Sheiludis Moyett as SVP, Chief Marketing …
In her new role as Senior Vice President, Chief Marketing Officer, Moyett will lead and advance the brand, marketing, and business development strategy for TDECU. She will also ... She has …
PAST ATTENDEE LIST - cxfinancialservices.com
Chief Digital & Marketing Officer Director, CX Service Enhancements VP, Marketing Operations & Insights AVP, Integrated Marketing VP, Marketing Sample Past Attendee List. PAS AN LST 6 …
DRIVING CUSTOMER GROWTH THROUGH IMPACTFUL …
Jul 6, 2024 · Chief Marketing Officer. Apple Bank. ALEJANDRA DENDA. Chief Marketing Officer. The Federal Savings . Bank. DONNA DOLEMAN DICKERSON. Chief Marketing Officer. …
Marketing and sustainability - commtoact.se
Conny Braams, Chief Digital & Marketing Officer, Unilever 83% 68% 88% 94% 69% Consumers are an appropriate starting point for this effort, as their expectations shape marketers’ actions. …
HÖHERE FACHSCHULE FÜR WIRTSCHAFT HFW DIPL.
Inhaber/innen des Diploms «dipl. Chief Digital Officer NDS HF» verfügen über ein breites Wissen im Bereich Betriebswirtschaft, Unternehmensführung, Wissensmanagement und Neue …
Portfolio of Events 2025 GROW YOUR FINANCIAL …
• The largest and longest-serving portfolio of digital marketing for financial services events in North America for more than 15 years ... Personal Chief Product & Marketing Officer Banking & …
Studienprogramm Chief Digital Officer NDS HF v5 211025 - SIB
Die Weiterbildung zum dipl. Chief Digital Officer NDS HF ist ideal für Personen, die bereits in einer Kaderfunktion sind oder eine solche anstreben. Sie eignet sich für Mitarbeitende aus …
Fellows & Alumni - themarketingacademy.org
Sumeet Grover Chief Digital & Marketing Officer Alliant Suresh Balaji Global Head of Marketing & Communications Standard Chartered Bank Susan O'Brien VP Brand Just Eat Suzi Watford …
WEF-CDO - newstatic.dukekunshan.edu.cn
Former chief digital officer at Starbucks Chief digital officer at L’Oréal since April 2021 • Oversaw mobile order and pay, the Starbucks card, loyalty, e-commerce, Wi-Fi and Starbucks Digital …
april 17 – 19, 2024 las vegas, nv - Forum for Healthcare …
Michiko Tanabe, SVP, Chief Marketing Officer, Stanford Health Care Donna Teach, Chief Marketing & Communications Officer, Nationwide David Perry, EVP, Strategy, Bowstring 10:15 …
Hitachi Announces Executive Responsibility Changes
Vice President and Executive Officer, CEO of Digital Engineering Business Unit/ CEO of Hitachi Digital LLC . Kojin . Nakakita . Vice President and Executive Officer, in charge of Regional …
THE ONLY EVENT DEDICATED TO BEST-IN-CLASS …
Chief Revenue Officer Kuber Mortgage Investment Corporation Christy (Scott) Varicat Director Marketing, CX and Digital Transformation Tangerine Andrew Lo President & CEO ... As digital …
Portfolio of Events 2025 GROW YOUR FINANCIAL …
• The largest and longest-serving portfolio of digital marketing for financial services events in North America for more than 15 years ... SVP & Global Chief Marketing Officer TD Bank Siddharth …
McDonald’s Senior Leadership Team | 2023
Brand’s most inspired marketing campaigns. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of …
OMNICHANNEL STRATEGY IN AN E-COMMERCE ERA
Chief Digital & Marketing Officer at Unilever Time for acceleration “ “ It is time to think beyond a short-term band-aid for booming online demand and rethink the role of eCommerce as central …
Beatriz Perez - The Coca-Cola Company
the International Olympic Committee; marketing activations for FIFA; and all global marketing assets. Her roles included serving as chief marketing officer for Coca-Cola North America, …
CHIEF DIGITAL OFFICER JOB DESCRIPTION - Mesa, …
The Chief Digital Officer receives administrative direction from the City Manager who reviews work through conferences, reports, and overall results achieved. ... the latest digital marketing …
practice perspectives Global Technology & Digital Practice
a Chief Digital Officer and when does it need to reshape the role of Chief Information Officer or of Chief Marketing Officer, or of any other functional leaders?’ The answer depends on what …
The Chief Marketing Officer - Net Tech Expert
The Chief Marketing Leadership Vision: 3 Key Themes Officer Driving CMO Strategies in 2023 Predicting How Major Trends Will Shape Marketing’s Future U.S. Consumer and Cultural Top …
2023 Global Marketing Trends - Deloitte United States
Chief Content Officer Chief Merchandising Officer Chief Brand Officer Chief Commercial Officer Chief Creative Officer Chief Experience Officer Chief Growth Officer Chief Customer Officer …
TRACE: Tennessee Research and Creative Exchange
DOES THE CHIEF DIGITAL OFFICER MATTER? 4 Does the Chief Digital Officer Matter? Evaluating the Impact of Digitization on Firm Performance Over the past several decades, …
Digital Leadership - Capgemini
Barbara Martin Coppola is the chief digital officer for IKEA Group. In this capacity, she is responsible for driving every aspect of digital within Ingka Group – from digital customer touch …
Chief Digital Officer - saxbam.com
Job Description Chief Digital Officer The Digital Department at the National Theatre produces and distributes content for a range of different channels across cinema, online, social, streaming …
PRESENTERS - Saint Charles Borromeo Seminary
Sarah Yaklic is the Chief Digital & Marketing Officer for the Archdiocese of Los Angeles. She is a digital media specialist joining the Archdiocese of Los Angeles, Sarah was the Director of the …
Al-Noor Ramji Group Chief Digital Officer Prudential plc
Al-Noor, who joined Prudential in January 2016 as Group Chief Digital Officer, is responsible for developing and executing an integrated, long-term digital strategy for all the Group companies …
Stampa 2 aprile 2021 Publicom Now - datocms-assets.com
DATA OFFICER E DI JASON BOON A CHIEF DIGITAL MARKETING Il team di AideXa si rafforza. La fintech del presidente Roberto Nicastro e del Ceo Federico Sforza accoglie in …
Long Range Planning - Sven Kunisch
Moreover, the positions of chief operating officer (COO) (Hambrick and Cannella, 2004), chief supply chain officer (Roh et al., 2016), and chief strategy officer (CSO) (Angwin et al., 2009; 1 …
Accelerating our Customer and Digital Strategy - Manulife
Karen Leggett, Global Chief Marketing Officer June 29, 2021 1 Accelerating our Customer & Digital Strategy. ... approval, digital submission, and automated payment • 60% of total claims …
AGENDA DAY 1 THURSDAY 16 NOVEMBER - L'Oréal Finance
Global Chief Digital & Marketing Officer - L’Oréal luxe Asmita DUBEY Chief Digital and Marketing Officer – L’Oréal Groupe Barbara LAVERNOS Deputy Chief Executive Officer, in charge of …
Thorsten Mühl wird Chief Digital Marketing & Experience …
Chief Digital Marketing & Experience Officer bei cosnova Beauty Sulzbach, den 03.01.2023: Thorsten Mühl ist seit Jahresbeginn neuer Chief Digital Marketing & Experience Officer (CXO) …
Chief Digital Officers Review and Research Agenda
Chief Digital Officer, Systematic Literature Review, Research Agenda, IS Executives . 1 Introduction . Many organizations across different industries around the world employ Chief …
Bandhan Bank appoints Rahul Parikh as Chief Marketing & …
digital banking, customer experience, and marketing September 29, 2020: Bandhan Bank, the universal bank with inclusive banking at its core, has recently appointed Rahul Parikh as …
The Ohio State University Chief Communications and …
Jun 22, 2020 · Chief Communications and Marketing Officer. April 2020 . OSUWMC– CHIEF COMMUNICATIONS AND MARKETING OFFICER PREPARED BY HEYMAN ASSOCIATES …
The Evolving Role of The Chief Digital Officer - Oxford Report
THE OXFORD FUTURE OF MARKETING INITIATIVE AT THE SAÏD BUSINESS SCHOOL, UNIVERSITY OF OXFORD PROFESSOR ANDREW STEPHEN DR FELIPE THOMAZ DR …
The Big Rethink US - The Economist
Anthony Christie, Chief marketing officer, Level 3 Communications Greg Daniel, Chief digital marketing officer, Nielsen Pamela El, Chief marketing officer, National Basketball Association
Candidate Brief Pack - worldjewishrelief.org
If the role of Digital Marketing Officer appeals to you ... Chief Executive worldjewishrelief.org. worldjewishrelief.org The Role We are seeking a talented Digital Marketing Officer to oversee …
CHIEF MARKETING OFFICER (CMO) COUNCIL
Since 2001, the Chief Marketing Officer (CMO) Council has been driving thought leadership and advocacy as a global knowledge transfer agent for thousands of senior marketing …
Marketing and sustainability - World Federation of Advertisers
Conny Braams, Chief Digital & Marketing Officer, Unilever 83% 68% 88% 94% 69% Consumers are an appropriate starting point for this effort, as their expectations shape marketers’ actions. …
ANNUAL REPORT 2022 - wfanet.org
Marketing Groups 7 CMO Forum 7 Media Forum 8 Sourcing Forum 8 Insight Forum 8 Integration Forum 9 ... Agency Management Forum 9 In-House Forum 9 Policy Groups 10 Digital …
INVESTOR PRESENTATION Q2 FY24
Chief Financial Officer Former CFO, NSDL Payments Bank; Dy-VP, Finance & Accounts, Axis Bank Abhishek Sankar Bagchi Chief Operating Officer 28-years operations veteran at …
INVESTOR PRESENTATION Q3 FY24
Chief Operating Officer 28-years operations veteran at Karnataka Bank Balachandra Y V Chief Digital & Marketing Officer Formerly at Sify Technologies, HCL Services, Wipro Infotech …
ATLANTA, GA SEPTEMBER 18-20, 2024 - Bluebird Leaders
Experience an exciting blend of healthy. lifestyle choices and extraordinary talks. on healthcare, IT, and entrepreneurship. Don't miss this opportunity to learn, grow,
Ralph Lauren Corporation Strengthens Digital Capabilities
several senior talent appointments to drive expansion of the Company’s digital presence globally. Alice Delahunt will join Ralph Lauren in the newly creat ed role of Chief Digital Officer, …
A BIT ABOUT MY JOURNEY - loreal-finance.com
Chief Finance Officer Tejas SHAH Chief Information Officer Krishna VILASINI Director – Corporate Affairs & Engagement Saloni SHAH Chief Digital & Marketing Officer Shreshta …
Legible Announces Appointment Of Wai-Ming Yu As Chief …
Jan 29, 2022 · Chief Digital, Product, and Marketing Officer at the Ontario Lottery and Gaming Corporation, as the Chief Revenue Officer at PureFacts Financial Solutions, and as the …
CHIEF MARKETING OFFICER (CMO) COUNCIL
For more than a decade, the Chief Marketing Officer (CMO) Council has been driving thought leadership and advocacy as a global knowledge transfer agent for thousands of senior …
L'Oréal: News release
“We believe that the future of beauty will be physical, digital and virtual,” says Asmita Dubey, Chief Digital & Marketing Officer of the L’Oréal Group. “Our brands are creating new, immersive, and …
KEYNOTE SPEAKERS - Boehly Center
EVP, Chief Brand Officer, Bed Bath & Beyond and President of Decorist. She is an innovative marketing executive with a track record of building strong brands and lasting customer …
