Black History Month Social Media Campaigns

  black history month social media campaigns: Social Media Regina Luttrell, 2021-07-13 Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template
  black history month social media campaigns: Practicing Social Justice in Libraries Alyssa Brissett, Diana Moronta, 2022-09-30 Practicing Social Justice in Libraries provides practical strategies, tools, and resources to library and information workers and students who wish to drive change in their classrooms, institutions, and communities and incorporate social justice into their everyday practice. With contributions from a diverse group of librarians, who have experience working in different types of institutions and roles, the book showcases the actions information professionals, largely from historically marginalized groups, are taking to create a more socially responsible environment for themselves and their communities. The chapters reflect on personal experiences, best practices for programming, professional development, effective collaboration, building inclusive community partnerships, anti-racist practices in the classroom, and organizational culture. Exploring how and why library workers are incorporating anti-racist and anti-oppressive work within their everyday roles, the book demonstrates that library workers are increasingly sending messages of protest and advocating for equity, justice, and social change. Highlighting their experiences of marginalization and exclusion, contributors also reflect upon the impact social justice work has on their mental health, careers, and personal lives. Practicing Social Justice in Libraries is essential reading for library and information workers and students who are searching for practical ways to implement more inclusive practices into their work
  black history month social media campaigns: Recasting the Disney Princess in an Era of New Media and Social Movements Shearon Roberts, 2020-03-20 In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.
  black history month social media campaigns: DEI and Intersectional Social Identities at Work Donnalyn Pompper, Tugce Ertem-Eray, 2024-06-13 This book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals. Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities—recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues. This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.
  black history month social media campaigns: The Routledge Companion to Marketing and Feminism Pauline Maclaran, Lorna Stevens, Olga Kravets, 2022-02-25 This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The F word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
  black history month social media campaigns: Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions Ylva French, Sue Runyard, 2011-06-09 Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
  black history month social media campaigns: Health Promotion Moving Forward Jody C. Gan, MPH, CHES, 2024-08-19 Health Promotion Moving Forward: A Population Health Approach is the most current foundational health promotion textbook to dynamically reflect upon the collective pandemic experience, the lessons learned, and the strategies for national recovery. With a focus on the structural and social determinants of health that affect health equity, this textbook dives deeply into risk factors for today's leading causes of death and morbidity, with chapters tackling health challenges, behaviors, and programs related to tobacco products; food; physical activity; mental health; addiction and substance use; and sexual health. It uniquely takes a population lens, emphasizing the socio-ecological approach to understanding some of the most pressing current threats to individuals, families, and communities, such as food insecurity, climate change, vaccine hesitancy, loneliness, the teen mental health crisis, vaping, and more. Health Promotion Moving Forward is designed not only for undergraduate and graduate students in health promotion and public health, but also for students pursuing related health professional degrees who need an understanding of health promotion programs, community and population health interventions, and health communication techniques. Readers will learn best practices for working in the community and increase their understanding of the Affordable Care Act's focus on prevention. Throughout, it highlights successful programs, diverse careers, and practical skills to prepare learners for exciting roles in public health. Key Features: Uses a population health approach and socio-ecological frame for understanding the evidence-based recommendations, programs, and interventions for promoting health among individuals, families and social networks, communities, and society Identifies essential Healthy People 2030 objectives Provides detailed spotlights of possible careers in this dynamic field and of classic and novel health promotion interventions Emphasizes the importance of health equity for achieving health promotion goals at all levels Qualified instructors have access to expanded Instructor Resources featuring chapter PowerPoints, Test banks, an Instructor Manual with learning activities and discussion questions for each chapter, and additional resources to supplement students' dynamic learning and interaction with the text
  black history month social media campaigns: Purposeful Brands Sandy Skees, 2023-04-03 Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
  black history month social media campaigns: Brainwashed Tom Burrell, 2010-06 Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh...
  black history month social media campaigns: I Am Norwell Roberts Norwell Roberts, 2022-06-09 To appreciate the present and how far we have come we sometimes need to revisit the uncomfortable past, no matter how painful. Norwell Roberts, who became the Met's first Black police officer in 1967, found out he had a new job the same way the readers of the Daily Telegraph did. The headline read 'MET TO HAVE FIRST COLOURED POLICEMAN'. From that day forward his face became a symbol - of acceptance, of a diverse police force, of a changing Britain. He was turned into the poster boy for progressive policing - but his day-to-day reality was anything but. Greeted with prejudice, ridicule, and rejection, he refused to quit. And thus began an extraordinary career that placed him on the frontlines of a tumultuous period in Britain's history. Stationed at embassies, anti-war protests and riots, his race singled him out and landed him on front pages around the world. I am Norwell Roberts is the incredible true story of the man behind the headlines, in his own words. Honest, moving, and impossible to forget, it is a story of resilience against the odds, and of one man's ability to make a difference.
  black history month social media campaigns: The International Handbook of Black Community Mental Health Richard J. Major, Karen Carberry, Theodore S. Ransaw, 2020-06-03 This international handbook addresses classic mental health issues, as well as controversial subjects regarding inequalities and stereotypes in access to services, and misdiagnoses. It addresses the everyday racism faced by Black people within mental health practice.
  black history month social media campaigns: The Special Collections Handbook Alison Cullingford, 2016-12-22 This comprehensive and no-nonsense guide to working with special collections and rare books is an essential day-to-day companion. Working with special collections can vary dramatically from preserving a single rare book to managing and digitizing vast mixed-media archives, yet the role of the information professional is always critical in tapping into the potential of these collections, protecting their legacy and bringing them to the attention of the wider public. This book offers up-to-date guidance which pulls together insights from best practice across the heritage sector to build innovative, co-operative and questioning mind-sets that will help them to cope in turbulent times. The Handbook covers all aspects of special collections work: preservation, developing collections, understanding objects, emergency planning, security, legal and ethical concerns, cataloguing, digitization, marketing, outreach, teaching, impact, advocacy and fundraising. New to this edition: coverage of new standards and concepts including unique and distinctive collections (UDCs), The Leeds Typology, Archive Accreditation, PD 5454:2012 and PAS 197 discussion of the major changes to laws affecting special collections including UK copyright law relating to library/archive exception and orphan works and forthcoming changes to data protection in the EU exploration of new trends in research including the rise of digital humanities, open access, the impact agenda and the REF updates to the sections on marketing, audience development and fundraising to include social media, customer journey mapping and crowdsourcing and more consideration of impact and indicators, digitization and new skills frameworks from CILIP and RBMS. This is the essential practical guide for anyone working with special collections or rare books in libraries, archives, museums, galleries and other heritage organizations. It is also a useful introduction to special collections work for academics and students taking library and information courses.
  black history month social media campaigns: Financial Services Marketing Christine Ennew, Nigel Waite, Róisín Waite, 2024-10-02 This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world Upgraded Support Material including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.
  black history month social media campaigns: Future-Fit Leadership Christine McCarthy, 2024-05-24 What capabilities do leaders need to effectively navigate the complexities of today's digital, dynamic, disruptive landscape? Drawing on groundbreaking research, this book explores how leaders shape a philosophy for human-centered organisations aligned with Generations Y and Z values, steering towards agile, innovative, and regenerative leadership. Based on over two decades of experience in leadership development in global corporations and academia, the author provides an innovative framework for future-fit leadership development. This practical framework supports you to: Identify core capabilities for leading a multigenerational workforce through digital transformation. Evaluate personal leadership strengths and development potential. Foster future-fit leadership within teams and across the organisation. Lead organisational transformation through the development of future-fit leadership. In a world of constant change, future-fit leadership becomes the cornerstone of sustainable success. These leaders, possessing vision, adaptability, and resilience, navigate complexities to create thriving organisations. Prioritising agility, future-fit leaders foster responsiveness and continuous learning. Nurturing diversity and inclusivity, they unlock collective intelligence, fueling creativity and sustainable innovation. Beyond profits, they recognise the broader impact of their organisations, adopting a values-driven, long-term perspective that integrates environmental, social, and governance considerations. Future-Fit Leadership – A Guidebook for Today’s Dynamic, Digital Environment is a valuable resource for business leaders, HR professionals, and educators. It provides practical techniques, real-world examples, and guidance to boost organisational performance and cultivate future-fit leadership for transformative success. The book comprises insightful interviews from leaders at Siemens, HP, Daiichi-Sankyo, and Twente University.
  black history month social media campaigns: Ending Checkbox Diversity Dannie Lynn Fountain, 2022-10-25 DEI isn't just a box to check. As a triple minority who passes for a straight white woman in corporate America, Dannie Lynn Fountain has seen too many companies pretend to care about diversity, equity, and inclusion (DEI) only for its public relations outcomes. In Ending Checkbox Diversity, Fountain explores how the current structure of corporate DEI lends itself to the continued oppression of marginalized identities. She examines the narrow objectives and metrics that allow for shallow or no improvement and how shifting diversity responsibility to employee resource groups enables companies to disclaim responsibility for making meaningful progress. She looks at the impact of Zennials and Gen Zers, the most diverse generations ever, and breaks down precisely why some notable examples of poor DEI initiatives failed (and what should have been done differently). And she builds a road map for what real DEI looks like and how to avoid the performative allyship trope.
  black history month social media campaigns: Ways of Seeing Women’s Leadership in Education: Stories, Images, Metaphors, Methods and Theories Kay Fuller, Pontso Moorosi, Victoria Showunmi, Saeeda J. A. Shah, 2022-01-04
  black history month social media campaigns: Adweek , 2010
  black history month social media campaigns: Brandweek , 2010-07
  black history month social media campaigns: Hate Crime in Football Imran Awan, Irene Zempi, 2023-11-13 Rates of hate crime within football have been increasing, despite the visibility of anti-racist actions such as ‘taking the knee’. With a unique collection of testimonies, this book shows that hostility is a daily occurrence for some professional football players, ranging from online threats to physical intimidation and violence at football matches. Bringing a range of perspectives to this widespread problem, leading academics, practitioners and policy makers shed light on the best strategies to tackle racism, homophobia, transphobia and misogyny in football.
  black history month social media campaigns: Governance and Policy in Sport Organizations Mary A. Hums, Yannick Kluch, Sam H. Schmidt, Joanne C. MacLean, 2023-04-28 Now in a fully updated and expanded fifth edition, this textbook introduces the power and politics of sport organizations to the readers. It explores the managerial activities essential to good governance and policy development and looks at the structure and functions of individual organizations within the larger context of the global sport industry. Full of real-world examples, cases, and data, this book examines the dilemmas faced by sport managers, administrators, and policymakers in their everyday work, helping readers to understand the importance of good governance and sound policy frameworks in any successful sport organization. Introducing core managerial functions and surveying every sector of contemporary sport from school and community sport to professional leagues and international megaevents, this edition includes brand-new chapters focused on diversity, equity, and inclusion; on esports; and on governance in times of crisis, covering issues such as COVID-19, climate change, scandal, and security risks. Helping readers to see a big picture across the contemporary sport industry, at all levels, and to find their place in it as future sport managers, this textbook is essential for all courses on sport governance, sport policy, or sport development. This book is accompanied by a suite of useful ancillary materials, including an instructors’ guide, test bank, and PowerPoint slides.
  black history month social media campaigns: Cultural Citizenship Toby Miller, 2007 A lively, incisive view of what citizenship means today.
  black history month social media campaigns: Mediaweek , 2010
  black history month social media campaigns: Tourism Marketing for Developing Countries Eli Avraham, Eran Ketter, 2016-02-25 Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
  black history month social media campaigns: Activism in the Name of God Jami L. Carlacio, 2023-08-16 Contributions by Janet Allured, Lisa Pertillar Brevard, Jami L. Carlacio, Cheryl J. Fish, Angela Hornsby-Gutting, Jennifer McFarlane-Harris, Neely McLaughlin, Darcy Metcalfe, Phillip Luke Sinitiere, P. Jane Splawn, Laura L. Sullivan, and Hettie V. Williams Activism in the Name of God: Religion and Black Feminist Public Intellectuals from the Nineteenth Century to the Present recognizes and celebrates twelve Black feminists who have made an indelible mark not just on Black women’s intellectual history but on American intellectual history in general. The volume includes essays on Jarena Lee, Theressa Hoover, Pauli Murray, and Alexis Pauline Gumbs, to name a few. These women’s commitment to the social, political, and economic well-being of oppressed people in the United States shaped their work in the public sphere, which took the form of preaching, writing, singing, marching, presiding over religious institutions, teaching, assuming leadership roles in the civil rights movement, and creating politically subversive print and digital art. This anthology offers readers exemplars with whose minds and spirits we can engage, from whose ideas we can learn, and upon whose social justice work we can build. The volume joins a burgeoning chorus of texts that calls attention to the creativity of Black women who galvanized their readers, listeners, and fellow activists to seek justice for the oppressed. Pushing back on centuries of institutionalized injustices that have relegated Black women to the sidelines, the work of these Black feminist public intellectuals reflects both Christian gospel ethics and non-Christian religious traditions that celebrate the wholeness of Black people.
  black history month social media campaigns: Democracy and the Next American Economy Henry A. J. Ramos, 2019-04-30 Progressive intellectual Henry A. J. Ramos believes the United States is at a crossroads, facing the most challenging moment since the civil rights movement of the late 1960s and early 1970s. In fact, absent major new interventions and investments, he sees this moment as a pivotal turning point in the American journey in which political polarization, income and wealth disparity and public violence—much of which is race related—threaten the very essence and integrity of our democracy and economy. Ramos examines the policies that have contributed to America’s decline, including those that have led to the concentration of great wealth in the hands of a few while condemning many to systemic poverty and inequality. Current economic and social trends, he stresses, are unsustainable and call for organized, concerted action by people of conscience and those affected. Ultimately, Ramos provides a roadmap for the future so the United States can continue to provide opportunities for its people and serve again as a leader in the international community. He offers case studies of organizations that have successfully created and administered programs that further equity in society, restore democratic practices, implement better urban and city planning and protect the environment. Demonstrating both the critical importance and real possibility of leveraging prosperity and justice for all Americans, this compelling work is a must-read for anyone interested in democracy, economic restoration and environmental sustainability.
  black history month social media campaigns: Marketing Strategy Jenna Tiffany, 2021-05-03 WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
  black history month social media campaigns: Brit(ish) Afua Hirsch, 2018-02-01 From Afua Hirsch - co-presenter of Samuel L. Jackson's major BBC TV series Enslaved - the Sunday Times bestseller that reveals the uncomfortable truth about race and identity in Britain today. You're British. Your parents are British. Your partner, your children and most of your friends are British. So why do people keep asking where you're from? We are a nation in denial about our imperial past and the racism that plagues our present. Brit(ish) is Afua Hirsch's personal and provocative exploration of how this came to be - and an urgent call for change. 'The book for our divided and dangerous times' David Olusoga
  black history month social media campaigns: HCI International 2021 - Late Breaking Posters Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, 2021-11-05 This two-volume ​set CCIS 1498 and CCIS 1499 contains the late breaking posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. Additionally, 174 papers and 146 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The posters presented in these two volumes are organized in topical sections as follows: HCI Theory and Practice; UX Design and Research in Intelligent Environments; Interaction with Robots, Chatbots, and Agents; Virtual, Augmented, and Mixed Reality; Games and Gamification; HCI in Mobility, Transport and Aviation; ​Design for All and Assistive Technologies; Physiology, Affect and Cognition; HCI for Health and Wellbeing; HCI in Learning, Teaching, and Education; Culture and Computing; Social Computing; Design Case Studies; User Experience Studies.
  black history month social media campaigns: Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman, 2023-07-31 This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
  black history month social media campaigns: Gender in the Digital Sphere Barbara Mitra, Sharon Young, Mehreen Mirza, 2024-03-12 The digital sphere, especially social media, is perceived as a new form of public sphere where individuals can share and circulate information and participate in formal and informal democratic processes albeit in the context of echo chambers and confirmation biases. Gender in the Digital Sphere explores how we represent, express, and engage with the digital world via the lens of gender. Each chapter touches on one of the three pillars of engagement, expression, or representation in relation to the digital world, and themes range from social media, body image and identity to feminist activism to gender and digital narratives. The contributors raise important questions about the impact of digital media in everyday life and make connections between theory and everyday accounts of gender and technology.
  black history month social media campaigns: Teaching Media Literacy with Social Media News Roy S. Whitehurst, 2024-08-30 Featuring tools, activities, and insightful stories from a CIA analyst and instructor with 30+ years’ of experience, this practical and engaging book supports busy educators to teach the lifelong skills of news and media literacy to their students. Based on existing curriculum and teaching standards, this guidebook shows how social studies and English language arts (ELA) teachers can build students’ confidence with social media evaluation skills, which are critical to engaging in civic discourse and building a stronger democracy. In Part 1, Whitehurst gives an overview of the media evaluation techniques based on those you would learn as a CIA analyst, including understanding how our biases and mindset make us vulnerable to disinformation, learning how media tries to persuade us, checking facts, and spotting disinformation. Part 2 dives deeper by showing teachers how learners can check if an argument on social media is valid, and how fallacies and manipulation tactics in online arguments can complicate this important skill. It is illustrated by examples from social media and contemporary popular culture in different mediums, including videos, photos, memes, and AI-generated content. You can also find fresh and updated social media examples on the author’s website, News Literacy Sleuth. Packed with practical classroom resources, examples from popular culture, and engaging insights into the CIA analyst role, this book is designed to support middle and high school teachers with news and media literacy in social studies, civic education, and ELA.
  black history month social media campaigns: Reading Workplace Dynamics Vanessa Irvin, Bharat Mehra, 2024-08-01 Reading Workplace Dynamics offers a renewed ethos for public librarianship synthesizing frontline practitioner outcomes with scholarship via a blend of chapters presenting innovative and bold testimony on ways in which COVID-19 forever changed public librarianship.
  black history month social media campaigns: Subscription Marketing Anne Janzer, 2020-01-29 The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
  black history month social media campaigns: Economic Representations ,
  black history month social media campaigns: Black History Month Resource Book Mary Ellen Snodgrass, 1993 This book describes 333 activities for Black History Month, arranged in such subject areas as art and architecture, cooking, genealogy, math, religion and ethics, sewing and fashion, speech and drama, and storytelling. Each entry includes age or grade level or audience from preschool to adult, a description, the procedure, a rough estimate of budget, a list of sources, and alternative applications or activities. For example, Black Landmarks suggests organizing a display featuring monuments significant to black history and provides a sample list. Sharing Words from Different Worlds provides a list of Swahili terms and their meanings. Graphing Racial Data suggests having students chart demographic data on African and African American peoples and suggests sources for the data Several features add to the book's usefulness. An eight-page appendix lists books, articles, publishers, films and videos, video distributors, dance ensembles, theater companies, software packagers, computer networks, supplies, and resource centers that the editor found most helpful in compiling this work. --From publisher's description.
  black history month social media campaigns: Eliminating Poverty in Britain Helen Rowe, 2023-09-07 Can we really end poverty in Britain? Yes, we can. In this groundbreaking book, Helen Rowe brings together the latest research with stories from across Britain to show us that ending poverty in the twenty-first century is possible. She describes the effects of deprivation on our society, institutions, communities, families and individuals – down to their very DNA. By using a combination of compassion, focus and a plan, Rowe describes how we can end poverty in five years, without raising taxes. Her radical ideas are grounded in practical realities, as she reveals how ordinary processes can yield extraordinary results. This book has huge ramifications for Britain and every developed nation globally. It will force governments to face an issue that has been ignored for too long. After Covid-19, Brexit, war, austerity and the global financial crash, Britain deserves a more positive future. How do we create it? Eliminating Poverty in Britain has the answers.
  black history month social media campaigns: SCLC , 2002
  black history month social media campaigns: The ABCs of Black History Rio Cortez, 2020-12-08 A NEW YORK TIMES BESTSELLER B is for Beautiful, Brave, and Bright! And for a Book that takes a Bold journey through the alphabet of Black history and culture. Letter by letter, The ABCs of Black History celebrates a story that spans continents and centuries, triumph and heartbreak, creativity and joy. It’s a story of big ideas––P is for Power, S is for Science and Soul. Of significant moments––G is for Great Migration. Of iconic figures––H is for Zora Neale Hurston, X is for Malcom X. It’s an ABC book like no other, and a story of hope and love. In addition to rhyming text, the book includes back matter with information on the events, places, and people mentioned in the poem, from Mae Jemison to W. E. B. Du Bois, Fannie Lou Hamer to Sam Cooke, and the Little Rock Nine to DJ Kool Herc.
  black history month social media campaigns: Proceedings of a National Conference on Preventing Alcohol and Drug Abuse in Black Communities , 1990
  black history month social media campaigns: Social Media as Social Science Data Steven Lloyd Wilson, 2022-11-17 Social media has put mass communication in the hands of normal people on an unprecedented scale, and has also given social scientists the tools necessary to listen to the voices of everyday people around the world. This book gives social scientists the skills necessary to leverage that opportunity, and transform social media's vast stream of information into social science data. The book combines the big data techniques of computer science with social science methodology. Intended as a text for advanced undergraduates, graduate students, and researchers in the social sciences, this book provides a methodological pathway for scholars who want to make use of this new and evolving source of data. It provides a framework for building one's own data collection and analysis infrastructure, a toolkit of content analysis, geographic analysis, and network analysis, and meditations on the ethical implications of social media data.
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