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| black history month marketing: Reclaiming the Black Past Pero G. Dagbovie, 2018-11-13 The past and future of Black history In this information-overloaded twenty-first century, it seems impossible to fully discern or explain how we know about the past. But two things are certain. Whether we are conscious of it or not, we all think historically on a routine basis. And our perceptions of history, including African American history, have not necessarily been shaped by professional historians. In this wide-reaching and timely book, Pero Gaglo Dagbovie argues that public knowledge and understanding of black history, including its historical icons, has been shaped by institutions and individuals outside academic ivory towers. Drawing on a range of compelling examples, Dagbovie explores how, in the twenty-first century, African American history is regarded, depicted, and juggled by diverse and contesting interpreters—from museum curators to filmmakers, entertainers, politicians, journalists, and bloggers. Underscoring the ubiquitous nature of African-American history in contemporary American thought and culture, each chapter unpacks how black history has been represented and remembered primarily during the “Age of Obama,” the so-called era of “post-racial” American society. Reclaiming the Black Past is Dagbovie's contribution to expanding how we understand African American history during the new millennium. |
| black history month marketing: Brainwashed Tom Burrell, 2010-06 Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh... |
| black history month marketing: Handbook of Demographics for Marketing & Advertising William Lazer, 1994 A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers. |
| black history month marketing: Transcultural Marketing Marye Tharp, 2014-12-17 Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices. |
| black history month marketing: The only marketing calender you will need , |
| black history month marketing: Billboard , 2003-02-08 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| black history month marketing: Marketing Madness Michael Jacobson, 2019-03-11 In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C |
| black history month marketing: Inclusive Marketing Jerry Daykin, 2022-10-03 Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers. Inclusive Marketing combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing. |
| black history month marketing: Wiley International Encyclopedia of Marketing, 6 Volume Set , 2011-02-07 With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing |
| black history month marketing: Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions Ylva French, Sue Runyard, 2011-06-09 Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions. |
| black history month marketing: Weird and Wacky Holiday Marketing Guide Ginger Marks, 2010-12-13 |
| black history month marketing: The Digital Marketing Handbook Alice Benham, 2024-06-20 From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic |
| black history month marketing: Marketing Library and Information Services: International Perspectives Dinesh K. Gupta, Christie Koontz, Angels Massisimo, Réjean Savard, 2006-05-02 The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature. |
| black history month marketing: The Routledge Companion to Marketing and Feminism Pauline Maclaran, Lorna Stevens, Olga Kravets, 2022-02-25 This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The F word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing. |
| black history month marketing: Fashion & Luxury Marketing Michael R. Solomon, Mona Mrad, 2022-04-14 Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG). |
| black history month marketing: Encyclopedia of Sports Management and Marketing Linda E. Swayne, Mark Dodds, 2011-08-08 This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers. |
| black history month marketing: Marketing and Promoting Electronic Resources Eleonora I. Dubicki, 2013-10-18 Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian. |
| black history month marketing: The Palgrave Handbook of Interactive Marketing Cheng Lu Wang, 2023-01-25 Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. |
| black history month marketing: The Routledge Companion to Critical Marketing Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman, 2018-09-21 The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. |
| black history month marketing: The Marketing of Academic, National and Public Libraries Worldwide David Baker, Patrick Lo, 2024-01-30 The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities |
| black history month marketing: Social Media Marketing Essentials You Always Wanted To Know Vibrant Publishers, Dr. Kavita Kamath, 2024-01-27 Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter. |
| black history month marketing: Marketing to the New Majority David Burgos, Ola Mobolade, 2011-08-02 Today, diversity is the default, not the exception. Minorities are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the general market as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive. |
| black history month marketing: Soda Politics Marion Nestle, 2015-09-07 Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as refreshing, tasty, crisp, and the real thing, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems. |
| black history month marketing: Advertising Research: The Internet, Consumer Behavior, and Strategy George Zinkan, 2012 |
| black history month marketing: Guerrilla Marketing for Writers Jay Conrad Levinson, Rick Frishman, Michael Larsen, David L. Hancock, 2010-01-01 Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales. |
| black history month marketing: WJEC/Eduqas Media Studies For A Level Year 1 and AS Student Book – Revised Edition Christine Bell, Lucas Johnson, 2023-02-27 The WJEC/Eduqas Media Studies for A Level Year 1 & AS Student Book has been revised and updated to reflect the latest amendments to the specification. This accessible and engaging resource will support students through their A Level Media Studies course. - Endorsed by WJEC/Eduqas it offers high quality support you can trust. - Covers the new set products for assessment from 2024 onwards. - Includes new examples of contemporary media products across a range of forms with updated sections on media contexts to reflect recent developments in culture and society. - Up-to-date statistics and information about media industries and audiences. - New activities to reinforce students' knowledge and understanding. - Up-to-date information about the exam components including practice questions to help students with the skills they need for assessment. |
| black history month marketing: Gender, Race, and Class in Media Gail Dines, Jean McMahon Humez, 2011 -51 contemporary articles are new to this edition, with 14 classic pieces retained from prior editions. |
| black history month marketing: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Pereira, Inês Veiga, Pires, Paulo Botelho, Santos, José Duarte, 2023-11-14 As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs. |
| black history month marketing: Marketing William M. Pride, O. C. Ferrell, 2006 Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text. |
| black history month marketing: Creative Library Marketing and Publicity Robert J. Lackie, M. Sandra Wood, 2015-09-17 Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts. |
| black history month marketing: What's Black about It? Pepper Miller, Herb Kemp, 2005 At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns. |
| black history month marketing: Billboard , 1999-02-06 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| black history month marketing: 2009 Marketing & Promotion Calendar , |
| black history month marketing: The 2009 Weird & Wacky Holiday Marketing Guide Ginger Carter-Marks, 2009-02 |
| black history month marketing: Women of Color in the Aviation Industry Shannon McLoughlin Morrison, 2023-08-04 Women of Color in the Aviation Industry offers a critical look at the reasons why the aviation industry remains underrepresented with minoritized groups, particularly women of color. Despite the increased efforts to advocate for diversity, equity, and inclusion within the industry, the diversity of its employees remains stagnant. Through interviews and conversations with a number of women of color, this book argues that the industry is not doing enough to create and sustain a more equitable workforce. In this book, readers will discover why less than 4% of qualified, commercial airline pilots are women, and of that, less than 1% are Black women. The numbers of Latinx, Indigenous people, Asian, and other people of color working in the aviation industry are lacking. This book explores how the aviation industry often fails to incorporate the experiences of women of color when developing and implementing diversity, equity, and inclusion initiatives, and offers different perspectives on why it remains challenging to recruit and retain minoritized people to the industry. By bringing in the experiences of a variety of women, this book asks readers to reflect on what it means for an organization to describe itself as one that supports diversity, equity, and inclusion. This timely, important book is a valuable resource for a wide spectrum of researchers and students in aviation as well as gender, race, and ethnic studies. Whilst the examples in this book serve as a case study for aviation, it can be used to examine other fields encountering similar challenges in creating a more equitable workforce. |
| black history month marketing: Marketing for Special and Academic Libraries Valerie S. Gordon, Patricia C. Higginbottom, 2016-03-15 Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries. |
| black history month marketing: Black Enterprise , 1983-12 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black history month marketing: Consumer Behaviour International Edition 1/e David Mothersbaugh, Susan Bardi Kleiser, Wendy Hein, Yusuf Oc, 2023-09-01 Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. |
| black history month marketing: Tourism Marketing for Developing Countries Eli Avraham, Eran Ketter, 2016-02-25 Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . |
| black history month marketing: Practical Marketing for the Academic Library Stephanie Espinoza Villamor, Kimberly Shotick, 2022-05-24 This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution. |
Black History Month Resource Guide (2025) - unitedwaysca.org
Black History Month can still be observed in our everyday actions and dialogues. We encourage each of you to: Learn: There's a wealth of resources like books, documentaries, and articles …
Black History Month 2024 Social Media Toolkit - National …
Thank you for your interest in amplifying our Black History Month digital assets. To download and share graphics from our toolkit on social media, follow these steps:
Toolkit Purpose Toolkit Resources - Veterans Affairs
Black History Month Toolkit Purpose The purpose of this toolkit is to provide communication resources for VHA facilities to utilize for engagement and increasing awareness of Black …
Black History Month Digital Toolkit
As a coalition, we have always prioritized Black, Indigenous and communities of color, but BHM is an opportunity for Made To Save and our coalition to specifically target, engage, celebrate, …
The 2020 African-American Market Report - Claritas LLC
In celebration of Black History Month, Claritas has dipped into our extensive data lake to create our first African-American Market Report, providing in-depth insights into the changing face of …
TikTok's 2024 Marketing Calendar
In the United States, there are an estimated 161,031 Black- or African American-owned businesses with a combined annual revenue of $183.3 billion. Use this month to share the …
2025 Black History Theme Executive Summary
To promote, research, preserve, interpret and disseminate information about Black life, history and culture to the global community.
HHS Fact Sheet: Advancing Health Equity for Black Americans
This Black History Month, HHS is highlighting some of its eforts to en-hance Black health and wellbeing by improving health outcomes, lower-ing health care costs, expanding access to …
Black History Month Discussion Guide (final) - wsia.org
Who do you consider to be the strong Black leaders of today who are currently making history? Why is it important to dedicate this time towards recognizing the significant role of the Black …
AFRICAN AMERICANS AND LABOR BLACK HISTORY MONTH
The 2025 Black History Month theme, “African Americans, and Labor,” focuses on the profound ways that work of all kinds – whether free and unfree, skilled, and unskilled, vocational and …
Black History Month Resource Toolkit - Espace pédagogique
Each February, the United States celebrates African-American History Month, also known as Black History Month. This annual observance recognizes the important achievements by …
Celebrating Black History Month - February 2025 - adw.org
Click here to download the flier. Share the stories of six African Americans who are currently on the road to sainthood. Share information about these historically significant African Americans …
ccdi ccdi.ca Guided learning on Black History Mo
Additionally, CCDI offers actionable toolkits in support for Black History Month, including Sustaining the Black Lives Matter movement in the workplace, as well as the Glossary of …
Black History Month Resource Guide - commonfund.org
Commonfund, in conjunction with our Black History Month subcommittee has created a resource guide to help all of us cele-brate the contributions of African Americans in all aspects of …
Black History Month 2025 - We Proclaim It - asalh.org
To promote, research, preserve, interpret and disseminate information about Black life, history and culture to the global community. Black people. We bear witness to what it means to work …
2026 Black History Theme Executive Summary - asalh.org
For its 100th theme, the Founders of Black History Month urges us to explore the impact and meaning of Black history and life commemorations in transforming the status of Black peoples …
BLACK HISTORY gast - World Radio History
Feb 5, 1999 · "When I was a program director, I saw Black History Month as a huge marketing advantage. It's an opportunity to educate and celebrate a great heritage through music, public …
A Level Media Studies Fact Sheet Black Panther (2018)
• Black cinema has traditionally consisted of issues-based social realism (e.g. the films of Spike Lee) or have been ‘arthouse’/’prestige’ pictures (e.g. Moonlight, 2016). Blade (1998) is one of …
'racism Is Still A Public Health Crisis'- Black History Month Fair ...
May 31, 2025 · hosted its 5th Annual Black History Month Community Wellness Fair on February 26–27, 2025, with a powerful and timely theme: “Racism is a Public Health Issue.” Held at the …
Important dates in February - SAIT
To celebrate Black History Month, the Black Empowerment and Excellence at SAIT and Afro-Caribbean Student Club have events lined up for the month of February.
Black History Month Resource Guide (2025)
Black History Month can still be observed in our everyday actions and dialogues. We encourage each of you to: Learn: There's a wealth of resources like books, documentaries, and articles …
Black History Month 2024 Social Media Toolkit - National …
Thank you for your interest in amplifying our Black History Month digital assets. To download and share graphics from our toolkit on social media, follow these steps:
Toolkit Purpose Toolkit Resources - Veterans Affairs
Black History Month Toolkit Purpose The purpose of this toolkit is to provide communication resources for VHA facilities to utilize for engagement and increasing awareness of Black …
Black History Month Digital Toolkit
As a coalition, we have always prioritized Black, Indigenous and communities of color, but BHM is an opportunity for Made To Save and our coalition to specifically target, engage, celebrate, …
The 2020 African-American Market Report - Claritas LLC
In celebration of Black History Month, Claritas has dipped into our extensive data lake to create our first African-American Market Report, providing in-depth insights into the changing face of …
TikTok's 2024 Marketing Calendar
In the United States, there are an estimated 161,031 Black- or African American-owned businesses with a combined annual revenue of $183.3 billion. Use this month to share the …
2025 Black History Theme Executive Summary
To promote, research, preserve, interpret and disseminate information about Black life, history and culture to the global community.
HHS Fact Sheet: Advancing Health Equity for Black Americans
This Black History Month, HHS is highlighting some of its eforts to en-hance Black health and wellbeing by improving health outcomes, lower-ing health care costs, expanding access to …
Black History Month Discussion Guide (final) - wsia.org
Who do you consider to be the strong Black leaders of today who are currently making history? Why is it important to dedicate this time towards recognizing the significant role of the Black …
AFRICAN AMERICANS AND LABOR BLACK HISTORY …
The 2025 Black History Month theme, “African Americans, and Labor,” focuses on the profound ways that work of all kinds – whether free and unfree, skilled, and unskilled, vocational and …
Black History Month Resource Toolkit - Espace pédagogique
Each February, the United States celebrates African-American History Month, also known as Black History Month. This annual observance recognizes the important achievements by …
Celebrating Black History Month - February 2025 - adw.org
Click here to download the flier. Share the stories of six African Americans who are currently on the road to sainthood. Share information about these historically significant African Americans …
ccdi ccdi.ca Guided learning on Black History Mo
Additionally, CCDI offers actionable toolkits in support for Black History Month, including Sustaining the Black Lives Matter movement in the workplace, as well as the Glossary of …
Black History Month Resource Guide - commonfund.org
Commonfund, in conjunction with our Black History Month subcommittee has created a resource guide to help all of us cele-brate the contributions of African Americans in all aspects of …
Black History Month 2025 - We Proclaim It - asalh.org
To promote, research, preserve, interpret and disseminate information about Black life, history and culture to the global community. Black people. We bear witness to what it means to work …
2026 Black History Theme Executive Summary - asalh.org
For its 100th theme, the Founders of Black History Month urges us to explore the impact and meaning of Black history and life commemorations in transforming the status of Black peoples …
BLACK HISTORY gast - World Radio History
Feb 5, 1999 · "When I was a program director, I saw Black History Month as a huge marketing advantage. It's an opportunity to educate and celebrate a great heritage through music, public …
A Level Media Studies Fact Sheet Black Panther (2018)
• Black cinema has traditionally consisted of issues-based social realism (e.g. the films of Spike Lee) or have been ‘arthouse’/’prestige’ pictures (e.g. Moonlight, 2016). Blade (1998) is one of …
'racism Is Still A Public Health Crisis'- Black History Month …
May 31, 2025 · hosted its 5th Annual Black History Month Community Wellness Fair on February 26–27, 2025, with a powerful and timely theme: “Racism is a Public Health Issue.” Held at the …
Important dates in February - SAIT
To celebrate Black History Month, the Black Empowerment and Excellence at SAIT and Afro-Caribbean Student Club have events lined up for the month of February.
