| black history month brand: Brit(ish) Afua Hirsch, 2018-02-01 From Afua Hirsch - co-presenter of Samuel L. Jackson's major BBC TV series Enslaved - the Sunday Times bestseller that reveals the uncomfortable truth about race and identity in Britain today. You're British. Your parents are British. Your partner, your children and most of your friends are British. So why do people keep asking where you're from? We are a nation in denial about our imperial past and the racism that plagues our present. Brit(ish) is Afua Hirsch's personal and provocative exploration of how this came to be - and an urgent call for change. 'The book for our divided and dangerous times' David Olusoga |
| black history month brand: Purposeful Brands Sandy Skees, 2023-04-03 Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world. |
| black history month brand: The Struggle for Black History Abul Pitre, Ruth Ray, Esrom Pitre, 2008 The Struggle for Black History: Foundations for a Critical Black Pedagogy in Education captures the controversy that surrounds the implementation of Black studies in schools' curricula. This book examines student experiences of a controversial Black history program in 1994 that featured critical discourse about the historical role of racism and its impact on Black people. The program and its continuing controversy is analyzed by drawing from the analyses of Elijah Muhammad, Carter G. Woodson, Maulana Karenga, Molefi Asante, Paulo Freire, Peter McLaren, James Banks, and others. Professors Abul and Esrom Pitre and Professor Ruth Ray use case studies and student experiences to highlight the challenges faced when trying to implement Black studies programs. This study provides the reader with an illuminating picture of critical pedagogy, critical race theory, multicultural education, and Black studies in action. The book lays the foundation for what the authors term critical Black pedagogy in education, which is an examination of African American leaders, scholars, students, activists, their exegeses and challenge of power relations in Black education. In addition, the book provides recommendations for schools, parents, students, and activists interested in implementing Black studies and multicultural education. |
| black history month brand: Brand Love Lydia Michael, 2023-07-03 The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a brand love model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers. |
| black history month brand: Emotion by Design Greg Hoffman, 2022-04-07 'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy 'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked 'This book made me smile in my soul' Mary Portas 'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious |
| black history month brand: City Branding and New Media M. Paganoni, 2015-01-13 This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events. |
| black history month brand: Branding Diversity Susie Khamis, 2020-01-27 Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies. |
| black history month brand: Under Armour Sarah Roggio, 2022-08-01 Under Armour examines the history of the American apparel and shoe brand and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies. With exciting sports photos and in-depth sidebars, the book presents a well-rounded picture of the Under Armour brand. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO. |
| black history month brand: Advertising Creative Tom Altstiel, Jean Grow, Marcel Jennings, 2019-01-18 Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics. |
| black history month brand: Launching & Building a Brand For Dummies Amy Will, 2022-01-06 Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success. |
| black history month brand: Driving While Black: African American Travel and the Road to Civil Rights Gretchen Sorin, 2020-02-11 Bloomberg • Best Nonfiction Books of 2020: [A] tour de force. The basis of a major PBS documentary by Ric Burns, this “excellent history” (The New Yorker) reveals how the automobile fundamentally changed African American life. Driving While Black demonstrates that the car—the ultimate symbol of independence and possibility—has always held particular importance for African Americans, allowing black families to evade the dangers presented by an entrenched racist society and to enjoy, in some measure, the freedom of the open road. Melding new archival research with her family’s story, Gretchen Sorin recovers a lost history, demonstrating how, when combined with black travel guides—including the famous Green Book—the automobile encouraged a new way of resisting oppression. |
| black history month brand: The Future We Want Dexter P. Baño Jr., 2023-01-09 In 2022, Dexter P. Baño Jr.'s Bisikleta ni Pepe provided us a glimpse of how the young author and leader sees Dr. Jose Rizal. Now, Baño will take us to the depth of his mind, his unpopular opinions on various topics, and his colorful life. This follows an unconventional way of writing by compiling different forms of literature into a single book. If you are interested in understanding how he sees the world and the Philippines, you will be captivated and taken to a new world based on THE FUTURE WE WANT. |
| black history month brand: Billboard , 1999-02-06 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| black history month brand: Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies Plunkett Research Ltd, 2007-04 A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers. |
| black history month brand: Museum Branding Margot Wallace, 2024-08-06 Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography – over forty of them – exemplify audience-centered branding practices outlined in nineteen chapters that include Collection and Exhibitions, Archives, Fundraising and Development, Partnerships, Talks and Speakers, and Videos. The chapter on Data adds a new perspective to branding literature. The chapter on Discussion Groups builds on the branding sustained and advanced by successful virtual programs. The Chapter on Research and Development gives essential priority developing relationships with prospective members, donors and supporters. The chapter on Publications shows the smart extension of branding into many platforms. An extensive index recognizes the value of this tool for searching specific concepts and museums. |
| black history month brand: The Habits of Unity: 12 Months to a Stronger America…One Citizen at a Time Elaine Parke, MBA, CS, CM, NSA , 2021-08-27 Starting right now, today, you and I can build the momentum towards more equality and unity in America - while uplifting our own lives too. This is the win-win cliché of all time – together we don’t fall down, we all lift up. If we haven’t learned much else from social media, we’ve learned that shared thoughts, for good or bad, that are truth or fake truths, become powerful beyond measure when they reach lots of people at the same time and are repeated over and over again. This isn’t a book ABOUT habits – it is a HABIT-FORMING book. When you take it home and begin your “one-minute-a day” habit building adventure, your life and your outlook will brighten. I hope you use your social media power to share the colorful monthly messages with others. Together, we can overcome the pain of a divided America with the power of goodness because it is in these aspects of our citizenship that we are all equal. |
| black history month brand: Jet , 2005-03-14 The weekly source of African American political and entertainment news. |
| black history month brand: Ebony , 2005 |
| black history month brand: Invisible Generals Doug Melville, 2024-12-03 This amazing true story of America’s first Black generals, Benjamin O. Davis Sr. and Jr., a father and son who helped integrate the American military and created the Tuskegee Airmen, is “the book Black America needs in this moment” (Eboni K. Williams, lawyer and cohost of State of the Culture). Red Tails, George Lucas’s celebration of America’s first Black flying squadron, the Tuskegee Airmen, should have been a moment of victory for Doug Melville. He expected to see his great-uncle Benjamin O. Davis Jr.—the squadron’s commander—immortalized on-screen for his selfless contributions to America. But as the film rolled, Doug was shocked when he realized that Ben Jr.’s name had been omitted and replaced by the fictional Colonel A. J. Bullard. And Ben’s father, Benjamin O. Davis Sr., America’s first Black general who helped integrate the military, was left out completely. Dejected, Doug looked inward and realized that unless he worked to bring their inspirational story to light, it would remain hidden from the world just as it had been concealed from him. In this “thoughtful, highly readable blend of family and military history” (Kirkus Reviews), Melville shares his quest to rediscover his family’s story across five generations, from post-Civil War America to modern day Asia and Europe. In life, the Davises were denied the recognition and compensation they’d earned, but through his journey, Melville uncovers something greater: that dedication and self-sacrifice can move proverbial mountains—even in a world determined to make you invisible. Invisible Generals recounts the lives of a father and his son who always maintained their belief in the American dream. As the inheritor of their legacy, Melville retraces their steps, advocates for them to receive their long-overdue honors and unlocks the potential we all hold to retrieve powerful family stories lost to the past. |
| black history month brand: Diversity, Equity & Inclusion For Dummies Dr. Shirley Davis, 2021-11-25 Strengthen your company culture through inclusive and equitable policies and practices The global workforce and marketplace will continue to undergo dramatic demographic shifts—redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture. In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company's long term success. You'll learn: The fundamentals of DEI and how it drives business performance and impact How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities Tactics and strategies for having necessary but difficult conversations, and how to make them impactful Skills and competencies that every leader needs in order to effectively lead the new generation of workers How to operationalize DEI across your organization, measure its impact, and sustain it long term Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work. |
| black history month brand: a tumblr book Allison McCracken, Alexander Cho, Louisa Stein, Indira N Hoch, 2020-10-26 This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.” Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works. |
| black history month brand: Black Oot Here Francesca Sobande, layla-roxanne hill, 2022-09-08 What does it mean to be Black in Scotland today? How are notions of nationhood, Scottishness, and Britishness implicated in this? Why is it important to archive and understand Black Scottish history? Reflecting on the past to make sense of the present, Francesca Sobande and layla-roxanne hill explore the history and contemporary lives of Black people in Scotland. Based on intergenerational interviews, survey responses, photography, and analysis of media and archived material, this book offers a unique snapshot of Black Scottish history and recent 21st century realities. Focusing on a wide range of experiences of education, work, activism, media, creativity, public life, and politics, Black Oot Here presents a vital account of Black lives in Scotland, while carefully considering the future that may lie ahead. |
| black history month brand: Billboard , 1996-02-17 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| black history month brand: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Pereira, Inês Veiga, Pires, Paulo Botelho, Santos, José Duarte, 2023-11-14 As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs. |
| black history month brand: Social Media Regina Luttrell, 2021-07-13 Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template |
| black history month brand: Brainwashed Tom Burrell, 2010-06 Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh... |
| black history month brand: Black Enterprise , 2010-02 |
| black history month brand: N'Digo Legacy Black Luxe 110: African American Icons of Contemporary History Hermene Hartman, David Smallwood, 2017-12-22 Iconic Black Chicagoan profiles. This volume is a book of comedians, athletes, and musicians of Chicago. A must have for everyone who cherishes the history of Chicago within the African American community. A contemporary history of over 30 years. |
| black history month brand: Future Luxe Erwan Rambourg, 2020-09-22 In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success. |
| black history month brand: The Routledge Companion to Marketing and Feminism Pauline Maclaran, Lorna Stevens, Olga Kravets, 2022-02-25 This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The F word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing. |
| black history month brand: Free Stylin' Elena Romero, 2012-04-06 This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. |
| black history month brand: Expand Beyond Your Current Culture Leslie Short, 2021-01-12 Successful diversity and inclusion requires D&I programs that are strategic and proactive, with unlimited vision, part of an overall organizational culture. Unfortunately, most approaches to diversity and inclusion haven’t been successful — half of all workers from underrepresented groups experience bias every day at work even though their organizations have diversity programs in place. So what should organizations do? In Expand Beyond Your Current Culture, Leslie Short examines the continually evolving D&I challenges that organizations face and shows leaders how to ensure that all employees have opportunities to express who they are and are comfortable doing so. In an engaging, conversational style she offers tips on how to think differently about diversity and inclusion to achieve a sustainable, diverse and inclusive workplace. In this inspiring new book you’ll discover: Why many D&I programs haven’t worked and what you can do differently New ways to think about cultural differences and how unconscious and implicit bias affects the workplace The understanding of Nothing About Us Without Us How to identify D&I needs and measure progress in meeting them How to engage in meaningful conversations about diversity and inclusion with others in the organization Ways to ensure that your company culture matches what it says about diversity and inclusion What your organization needs to do to clearly demonstrate its commitment to diversity and inclusion How to educate and sensitize not only senior leaders but all employees What tools that senior leaders, D&I directors, and employees need to succeed How organizations in other countries are approaching corporate diversity and inclusion |
| black history month brand: School Librarianship Susan W. Alman, 2017-02-10 This publication focuses on the past, present, and future impact of school librarians. The contributors are recognized leaders within the information profession with expertise in school libraries, and they chronicle international issues in professional education, scholarship, organizations, and the innovations of practitioners –information that appeals to a global audience of professional educators, practitioners, and students involved in school libraries. The book is divided into three parts with each chapter contributed by an individual who has made significant contributions to the profession. Part 1 focuses on the history of school libraries and children’s literature. Part 2 provides a perspective on the current trends and opportunities for professional development and scholarship for school librarians, and Part 3 offers views on the ways school librarians will interact with students and teachers in the future. Readers will find authoritative information about the education, professional associations, scholarship, and innovations that are occurring internationally, and they will be inspired to perpetuate the legacy of school library advocacy established by Dr. E. Blanche Woolls. The book will appeal to a global audience of professional educators, practitioners, and students involved in school libraries. |
| black history month brand: Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies Plunkett Research Ltd, 2008-04 Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more. |
| black history month brand: Tourism Marketing for Developing Countries Eli Avraham, Eran Ketter, 2016-02-25 Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . |
| black history month brand: The Speed of Grace Jason Mayden, 2023-02-12 Throughout Mayden’s 20+ year career as an award-winning designer, lecturer, entrepreneur, and academic, he learned the power of addressing my inner pain. As a result, he successfully healed the hurt of personal and professional disappointment and unleashed his creativity through the filters of immersive empathy, introspective curiosity, and emotional neutrality. The Speed of Grace is not intended to be a perfect book. Instead, this collection of deeply personal reflections guides the reader through the behaviors and principles Mayden used to pursue creative, physical, professional, personal, and emotional growth. Through vulnerability, transparency, and authenticity, Mayden seeks to inspire the reader, to conquer the fears and insecurities they have yet to confront. To heal from the wounds of the past that block your blessings in present reality. To view creativity as a form of altruistic rebellion. In this moment, the power and potential of creativity in marginalized communities breaks the binds of economic disparagement, toxic environments, food insecurity, and destructive narratives. We are learning. We are healing. We are rising. We are the ones we have been waiting for. Our time is now. |
| black history month brand: Fitness Fiesta! Petra R. Rivera-Rideau, 2024-08-23 As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread across 180 countries. In Fitness Fiesta! Petra R. Rivera-Rideau analyzes how Zumba uses Latin music and dance to create and sell a vision of Latinness that’s tropical, hypersexual, and party-loving. Rivera-Rideau focuses on the five tropes that the Zumba brand uses to create this Latinness: authenticity, fiesta, fun, dreams, and love. Closely examining videos, ads, memes, and press coverage as well as interviews she conducted with instructors, Rivera-Rideau traces how Zumba Fitness constructs its ideas of Latinx culture by carefully balancing a longing for apparent authenticity with a homogenization of a marketable “south of the border”-style vacation. She shows how Zumba Fitness claims to celebrate Latinx culture and diversity while it simultaneously traffics in the same racial and ethnic stereotypes that are used to justify racist and xenophobic policies targeting Latinx communities in the United States. In so doing, Rivera-Rideau demonstrates not only the complex relationship between Latinidad and neoliberal, postracial America but also what that relationship means for the limits and possibilities of multicultural citizenship today. |
| black history month brand: Black Futures Kimberly Drew, Jenna Wortham, 2020-12-01 “A literary experience unlike any I’ve had in recent memory . . . a blueprint for this moment and the next, for where Black folks have been and where they might be going.”—The New York Times Book Review (Editors’ Choice) What does it mean to be Black and alive right now? Kimberly Drew and Jenna Wortham have brought together this collection of work—images, photos, essays, memes, dialogues, recipes, tweets, poetry, and more—to tell the story of the radical, imaginative, provocative, and gorgeous world that Black creators are bringing forth today. The book presents a succession of startling and beautiful pieces that generate an entrancing rhythm: Readers will go from conversations with activists and academics to memes and Instagram posts, from powerful essays to dazzling paintings and insightful infographics. In answering the question of what it means to be Black and alive, Black Futures opens a prismatic vision of possibility for every reader. |
| black history month brand: The Black History of the White House Clarence Lusane, 2013-01-23 The Black History of the White House presents the untold history, racial politics, and shifting significance of the White House as experienced by African Americans, from the generations of enslaved people who helped to build it or were forced to work there to its first black First Family, the Obamas. Clarence Lusane juxtaposes significant events in White House history with the ongoing struggle for democratic, civil, and human rights by black Americans and demonstrates that only during crises have presidents used their authority to advance racial justice. He describes how in 1901 the building was officially named the “White House” amidst a furious backlash against President Roosevelt for inviting Booker T. Washington to dinner, and how that same year that saw the consolidation of white power with the departure of the last black Congressmember elected after the Civil War. Lusane explores how, from its construction in 1792 to its becoming the home of the first black president, the White House has been a prism through which to view the progress and struggles of black Americans seeking full citizenship and justice. “Clarence Lusane is one of America’s most thoughtful and critical thinkers on issues of race, class and power.”—Manning Marable Barack Obama may be the first black president in the White House, but he's far from the first black person to work in it. In this fascinating history of all the enslaved people, workers and entertainers who spent time in the president's official residence over the years, Clarence Lusane restores the White House to its true colors.—Barbara Ehrenreich Reading The Black History of the White House shows us how much we DON'T know about our history, politics, and culture. In a very accessible and polished style, Clarence Lusane takes us inside the key national events of the American past and present. He reveals new dimensions of the black presence in the US from revolutionary days to the Obama campaign. Yes, 'black hands built the White House'—enslaved black hands—but they also built this country's economy, political system, and culture, in ways Lusane shows us in great detail. A particularly important feature of this book its personal storytelling: we see black political history through the experiences and insights of little-known participants in great American events. The detailed lives of Washington's slaves seeking freedom, or the complexities of Duke Ellington's relationships with the Truman and Eisenhower White House, show us American racism, and also black America's fierce hunger for freedom, in brand new and very exciting ways. This book would be a great addition to many courses in history, sociology, or ethnic studies courses. Highly recommended!—Howard Winant The White House was built with slave labor and at least six US presidents owned slaves during their time in office. With these facts, Clarence Lusane, a political science professor at American University, opens The Black History of the White House(City Lights), a fascinating story of race relations that plays out both on the domestic front and the international stage. As Lusane writes, 'The Lincoln White House resolved the issue of slavery, but not that of racism.' Along with the political calculations surrounding who gets invited to the White House are matters of musical tastes and opinionated first ladies, ingredients that make for good storytelling.—Boston Globe Dr. Clarence Lusane has published in The Washington Post, The Miami Herald, The Baltimore Sun, Oakland Tribune, Black Scholar, and Race and Class. He often appears on PBS, BET, C-SPAN, and other national media. |
| black history month brand: The Assistant Principal Identity Baruti K. Kafele, 2023-05-05 Baruti K. Kafele, a champion for assistant principals, offers stories from his own leadership practice and thought-provoking advice for being effective in the role. The job of a school leader is more challenging—and important—than ever. To be effective, administrators need to support their students and staff, but they also need to take care of themselves. Bestselling author Baruti K. Kafele brings this motivational message to the pivotal members of the leadership team who are too often overlooked: assistant principals. Kafele explains that even as assistant principals gain knowledge and build their leadership identity, their leadership values and skills can be compromised or lost without intentional care. Along with stories from his own years as a transformational school leader, Kafele offers assistant principals 35 thought-provoking questions for reflection and conversation centered on the idea of protection, from How am I protecting my leadership purpose? to How am I protecting my leadership optimism? and How am I protecting my leadership integrity? Whether you are a new or experienced assistant principal, this insightful book will help you hold a mirror up to your own practice and more effectively navigate your powerful role in improving outcomes for students and schools. |
Black History Month 2025 Sponsorship Package
Black History Month is an annual observance by Royal Proclamation dedicated to celebrating the history, achievements, and contributions of people of Black African Descent in Canada.
2025 Black History Theme Executive Summary
economic and social injustice, Black people’s work has been transformational throughout the U.S., Africa, and the Diaspora. The 2025 Black History Month theme, “African Americans and …
Black History Month Resource Guide (2025) - unitedwaysca.org
Celebrate Black History Month (BHM) with this fun challenge! See if you can complete your BINGO card by the end of the month! Born February 1st, Langston Hughes (1901–1967) was a …
Black History Month Brand Campaign - ITVX
Launching on air tonight, ITV’s brand campaign showcases Black History in the making. It pays tribute to amazing role models in industries such as sport, music
AFRICAN AMERICANS AND LABOR BLACK HISTORY …
The 2025 Black History Month theme, “African Americans, and Labor,” focuses on the profound ways that work of all kinds – whether free and unfree, skilled, and unskilled, vocational and …
Black History Month 2024 Social Media Toolkit - National …
Thank you for your interest in amplifying our Black History Month digital assets. To download and share graphics from our toolkit on social media, follow these steps:
BLACK LEGACY AND LEADERSHIP: CELEBRATING …
black legacy and leadership: celebrating canadian history and uplifting future generations. created date: 1/7/2025 2:29:20 pm ...
Black History Month Discussion Guide (final) - wsia.org
conversations about Black History Month and its impact. EMPLOYEE DISCUSSION QUESTIONS: What and who comes to mind when you think of the contributions made by the …
Black History Month Digital Toolkit
Today marks the start of Black History Month (BHM). As part of the Made To Save coalition, we have always prioritized Black, Indigenous and communities of color, but BHM is an opportunity …
Celebrate Black History Month at the Milwaukee Public Library
Join the Milwaukee Public Library in celebrating Black History and uplifting Black voices. From February 1-28, 2025, all ages can participate. by completing three activities in the Black …
ccdi ccdi.ca Guided learning on Black History Mo
Learn more about the history of Black History Month from BC Black History Awareness Society. Additionally, CCDI offers actionable toolkits in support for Black History Month, including …
Black History Month Resource Guide - commonfund.org
Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. Also known as African American History Month, …
2026 Black History Theme Executive Summary - asalh.org
For its 100th theme, the Founders of Black History Month urges us to explore the impact and meaning of Black history and life commemorations in transforming the status of Black peoples …
Celebrating Black History Month - February 2025 - adw.org
Black History Month is an annual celebration which commemorates Black Americans’ achievements, honors their contributions to the United States and the world, and recognizes …
BLACK HISTORY MONTH - National Museum of African …
the initiative formally changed into what would become Black History Month by 1976 to more fully represent the scope and experience of Black history, life, and culture. The official theme of …
Florida Black History Month 2025
Florida Black History Month 2025 “Honoring African American Contributions to Florida’s Success” Governor Ron DeSantis’ and First Lady Casey DeSantis’ Black History Month Excellence in …
Black History Month 2025 - We Proclaim It - asalh.org
The 2025 Black History Month theme is African Americans and Labor, which focuses on the various and profound ways that work and working of all kinds – free and unfree, skilled and …
BlackHistoryMonth ResourceToolkit2022 - National Women's …
American Life and History (ASALH), historian Carter G. Woodson started Negro History Week. In 1970, this time of remembrance and celebration became Black History Month. The National …
2023 Black History Theme Executive Summary - Association …
Black people have sought ways to nurture and protect Black lives, and for autonomy of their physical and intellectual bodies through armed resistance, voluntary emigration, nonviolence, …
2025 EXECUTIVE SUMMARY BLACK HISTORY MONTH …
The 2025 Black History Month theme, African Americans, and Labor, focuses on the various and profound ways that work and working of all kinds – free and unfree, skilled, and unskilled, …
Black History Month 2025 Sponsorship Package
Black History Month is an annual observance by Royal Proclamation dedicated to celebrating the history, achievements, and contributions of people of Black African Descent in Canada.
2025 Black History Theme Executive Summary
economic and social injustice, Black people’s work has been transformational throughout the U.S., Africa, and the Diaspora. The 2025 Black History Month theme, “African Americans and Labor,” …
Black History Month Resource Guide (2025)
Celebrate Black History Month (BHM) with this fun challenge! See if you can complete your BINGO card by the end of the month! Born February 1st, Langston Hughes (1901–1967) was a poet, …
Black History Month Brand Campaign - ITVX
Launching on air tonight, ITV’s brand campaign showcases Black History in the making. It pays tribute to amazing role models in industries such as sport, music
AFRICAN AMERICANS AND LABOR BLACK HISTORY …
The 2025 Black History Month theme, “African Americans, and Labor,” focuses on the profound ways that work of all kinds – whether free and unfree, skilled, and unskilled, vocational and …
Black History Month 2024 Social Media Toolkit - National …
Thank you for your interest in amplifying our Black History Month digital assets. To download and share graphics from our toolkit on social media, follow these steps:
BLACK LEGACY AND LEADERSHIP: CELEBRATING …
black legacy and leadership: celebrating canadian history and uplifting future generations. created date: 1/7/2025 2:29:20 pm ...
Black History Month Discussion Guide (final) - wsia.org
conversations about Black History Month and its impact. EMPLOYEE DISCUSSION QUESTIONS: What and who comes to mind when you think of the contributions made by the Black community …
Black History Month Digital Toolkit
Today marks the start of Black History Month (BHM). As part of the Made To Save coalition, we have always prioritized Black, Indigenous and communities of color, but BHM is an opportunity to …
Celebrate Black History Month at the Milwaukee Public Library
Join the Milwaukee Public Library in celebrating Black History and uplifting Black voices. From February 1-28, 2025, all ages can participate. by completing three activities in the Black History …
ccdi ccdi.ca Guided learning on Black History Mo
Learn more about the history of Black History Month from BC Black History Awareness Society. Additionally, CCDI offers actionable toolkits in support for Black History Month, including …
Black History Month Resource Guide - commonfund.org
Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. Also known as African American History Month, the …
2026 Black History Theme Executive Summary - asalh.org
For its 100th theme, the Founders of Black History Month urges us to explore the impact and meaning of Black history and life commemorations in transforming the status of Black peoples in …
Celebrating Black History Month - February 2025 - adw.org
Black History Month is an annual celebration which commemorates Black Americans’ achievements, honors their contributions to the United States and the world, and recognizes their crucial role in …
BLACK HISTORY MONTH - National Museum of African …
the initiative formally changed into what would become Black History Month by 1976 to more fully represent the scope and experience of Black history, life, and culture. The official theme of Black …
Florida Black History Month 2025
Florida Black History Month 2025 “Honoring African American Contributions to Florida’s Success” Governor Ron DeSantis’ and First Lady Casey DeSantis’ Black History Month Excellence in …
Black History Month 2025 - We Proclaim It - asalh.org
The 2025 Black History Month theme is African Americans and Labor, which focuses on the various and profound ways that work and working of all kinds – free and unfree, skilled and unskilled, …
BlackHistoryMonth ResourceToolkit2022 - National Women's …
American Life and History (ASALH), historian Carter G. Woodson started Negro History Week. In 1970, this time of remembrance and celebration became Black History Month. The National …
2023 Black History Theme Executive Summary - Association …
Black people have sought ways to nurture and protect Black lives, and for autonomy of their physical and intellectual bodies through armed resistance, voluntary emigration, nonviolence, …
2025 EXECUTIVE SUMMARY BLACK HISTORY MONTH …
The 2025 Black History Month theme, African Americans, and Labor, focuses on the various and profound ways that work and working of all kinds – free and unfree, skilled, and unskilled, …
