| black owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Madison Avenue and the Color Line Jason Chambers, 2011-08-24 Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry. |
| black owned marketing agencies: Black Enterprise , 2000-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Encyclopedia of African American Business [2 volumes] Jessie Smith, 2017-11-27 This two-volume set showcases the achievements of African American entrepreneurs and the various businesses that they founded, developed, or promote as well as the accomplishments of many African American leaders—both those whose work is well-known and other achievers who have been neglected in history. Nearly everyone is familiar with New York City's Wall Street, a financial center of the world, but much fewer individuals know about the black Wall Streets in Durham and Tulsa, where prominent examples of successful African American leaders emerged. Encyclopedia of African American Business: Updated and Revised Edition tells the fascinating story that is the history of African American business, providing readers with an inspiring image of the economic power of black people throughout their existence in the United States. It continues the historical account of developments in the African American business community and its leaders, describing the period from 18th-century America to the present day. The book describes current business leaders, opens a fuller and deeper insight into the topics chosen, and includes numerous statistical tables within the text and in a separate section at the back of the book. The encyclopedia is arranged under three broad headings: Entry List, Topical Entry List, and Africa American Business Leaders by Occupation. This arrangement introduces readers to the contents of the work and enables them to easily find information about specific individuals, topics, or occupations. The book will appeal to students from high school through graduate school as well as researchers, library directors, business enterprises, and anyone interested in biographical information on African Americas who are business leaders will benefit from the work. |
| black owned marketing agencies: Black Enterprise , 2000-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 2000-09 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1986-03 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Pioneering African-American Women in the Advertising Business Judy Davis, 2016-12-08 Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals. |
| black owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Jim Crow Nikki Brown, Barry M. Stentiford, 2014-10-28 This one-volume reference work examines a broad range of topics related to the establishment, maintenance, and eventual dismantling of the discriminatory system known as Jim Crow. Many Americans imagine that African Americans' struggle to achieve equal rights has advanced in a linear fashion from the end of slavery until the present. In reality, for more than six decades, African Americans had their civil rights and basic human rights systematically denied in much of the nation. Jim Crow: A Historical Encyclopedia of the American Mosaic sheds new light on how the systematic denigration of African Americans after slavery-known collectively as Jim Crow-was established, maintained, and eventually dismantled. Written in a manner appropriate for high school and junior high students as well as undergraduate readers, this book examines the period of Jim Crow after slavery that is often overlooked in American history curricula. An introductory essay frames the work and explains the significance and scope of this regrettable period in American history. Written by experts in their fields, the accessible entries will enable readers to understand the long hard road before the inception of the Civil Rights Movement in the 20th century while also gaining a better understanding of the experiences of minorities in the United States-African Americans, in particular. |
| black owned marketing agencies: Black Enterprise , 2000-09 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Our Black Year Maggie Anderson, 2012-02-14 Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers -- unlike consumers of other ethnicities -- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to buy black. They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend. |
| black owned marketing agencies: Business, Not Politics Katherine Sender, 2005-01-05 In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of business, not politics and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians. |
| black owned marketing agencies: The Jim Crow Encyclopedia [2 volumes] Nikki Brown, Barry M. Stentiford, 2008-09-30 Jim Crow refers to a set of laws in many states, predominantly in the South, after the end of Reconstruction in 1877 that severely restricted the rights and privileges of African Americans. As a caste system of enormous social and economic magnitude, the institutionalization of Jim Crow was the most significant element in African American life until the 1960s Civil Rights Movement led to its dismantling. Racial segregation, as well as responses to it and resistance against it, dominated the African American consciousness and continued to oppress African Americans and other minorities, while engendering some of the most important African American contributions to society. This major encyclopedia is the first devoted to the Jim Crow era. The era is encapsulated through more than 275 essay entries on such areas as law, media, business, politics, employment, religion, education, people, events, culture, the arts, protest, the military, class, housing, sports, and violence as well as through accompanying key primary documents excerpted as side bars. This set will serve as an invaluable, definitive resource for student research and general knowledge. The authoritative entries are written by a host of historians with expertise in the Jim Crow era. The quality content comes in an easy-to-access format. Readers can quickly find topics of interest, with alphabetical and topical lists of entries in the frontmatter, along with cross-references to related entries per entry. Further reading is provided per entry. Dynamic sidebars throughout give added insight into the topics. A chronology, selected bibliography, and photos round out the coverage. Sample entries include Advertising, Affirmative Action, Armed Forces, Black Cabinet, Blues, Brooklyn Dodgers, Bolling v. Sharpe, Confederate Flag, Congress of Racial Equality (CORE), Detroit Race Riot 1943, Ralph Ellison, Eyes on the Prize, G.I. Bill, Healthcare, Homosexuality, Intelligence Testing, Japanese Internment, Liberia, Minstrelsy, Nadir of the Negro, Poll Taxes, Rhythm and Blues, Rural Segregation, Sharecropping, Sundown Towns, Booker T. Washington, Works Project Administration, World War II. |
| black owned marketing agencies: Nomination United States. Congress. Senate. Committee on Human Resources, 1977 |
| black owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Innovation by Demand Andrew McMeekin, 2002 The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book, newly available in paperback, brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process.The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development. Food consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines.The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies. The involvement of consumers in innovation is looked at, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that goes from micro-individual through to macro-structural features.This book is relevant to United Nations Sustainable Development Goal 9, Industry, innovation and infrastructure |
| black owned marketing agencies: Ebony , 2008-11 EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine. |
| black owned marketing agencies: Black Enterprise , 2000-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: The Crisis , 1995-01 The Crisis, founded by W.E.B. Du Bois as the official publication of the NAACP, is a journal of civil rights, history, politics, and culture and seeks to educate and challenge its readers about issues that continue to plague African Americans and other communities of color. For nearly 100 years, The Crisis has been the magazine of opinion and thought leaders, decision makers, peacemakers and justice seekers. It has chronicled, informed, educated, entertained and, in many instances, set the economic, political and social agenda for our nation and its multi-ethnic citizens. |
| black owned marketing agencies: Black Enterprise , 2000-10 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Communicating with the Multicultural Consumer Barbara Mueller, 2008 Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. |
| black owned marketing agencies: Jet , 2002-06-17 The weekly source of African American political and entertainment news. |
| black owned marketing agencies: Black Enterprise , 1998-11 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: International Encyclopedia of Geography, 15 Volume Set Noel Castree, Michael F. Goodchild, Audrey Kobayashi, Weidong Liu, Richard A. Marston, 2017-03-20 Zweifelsohne das Referenzwerk zu diesem weitgefächerten und dynamischen Fachgebiet. The International Encyclopedia of Geograph ist das Ergebnis einer einmaligen Zusammenarbeit zwischen Wiley und der American Association of Geographers (AAG), beleuchtet und definiert Konzepte, Forschung und Techniken in der Geographie und zugehörigen Fachgebieten. Die Enzyklopädie ist als Online-Ausgabe und 15-bändige farbige Printversion erhältlich. Unter der Mitarbeit einer Gruppe von Experten aus aller Welt ist ein umfassender und fundierter Überblick über die Geographie in allen Erdteilen entstanden. - Enthält mehr als 1.000 Einträge zwischen 1.000 und 10.000 Wörtern, die verständlich in grundlegende Konzepte einführen, komplexe Themen erläutern und Informationen zu geographischen Gesellschaften aus aller Welt enthalten. - Entstanden unter der Mitarbeit von mehr als 900 Wissenschaftlern aus über 40 Ländern und bietet damit einen umfassenden und fundierten Überblick über die Geographie in allen Erdteilen. - Deckt das Fachgebiet umfassend ab und berücksichtigt auch die Richtungen Humangeographie, Physikalische Geographie, geographische Informationswissenschaften und -systeme, Erdwissenschaften und Umweltwissenschaften. - Führt interdisziplinäre Sichtweisen zu geographischen Themen und Verfahren zusammen, die auch für die Sozialwissenschaften, Geisteswissenschaften, Naturwissenschaften und Medizin von Interesse sind. - Printausgabe durchgängig in Farbe mit über 1.000 Illustrationen und Fotos. - Online-Ausgabe wird jährlich aktualisiert. |
| black owned marketing agencies: Minority-owned Broadcast Stations United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance, 1987 |
| black owned marketing agencies: Advertising Revolutionary Jason P. Chambers, 2024-02-06 The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times. |
| black owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1995-01 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1999-07 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1998-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: African Americans in the U.S. Economy Cecilia A. Conrad, John Whitehead, Patrick L. Mason, James Stewart, 2005-02-09 Over the last several decades, academic discourse on racial inequality has focused primarily on political and social issues with significantly less attention on the complex interplay between race and economics. African Americans in the U.S. Economy represents a contribution to recent scholarship that seeks to lessen this imbalance. This book builds upon, and significantly extends, the principles, terminology, and methods of standard economics and black political economy. Influenced by path-breaking studies presented in several scholarly economic journals, this volume is designed to provide a political-economic analysis of the past and present economic status of African Americans. The chapters in this volume represent the work of some of the nation's most distinguished scholars on the various topics presented. The individual chapters cover several well-defined areas, including black employment and unemployment, labor market discrimination, black entrepreneurship, racial economic inequality, urban revitalization, and black economic development. The book is written in a style free of the technical jargon that characterizes most economics textbooks. While the book is methodologically sophisticated, it is accessible to a wide range of students and the general public and will appeal to academicians and practitioners alike. |
| black owned marketing agencies: Black Enterprise , 1986-03 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1998-11 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1999-07 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: Black Enterprise , 1986-03 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black owned marketing agencies: World War Brands: World War II and the Rise of the Modern American Brand Barry Silverstein, 2021-09-02 How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was branded, how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS! |
| black owned marketing agencies: The Obamas and Mass Media Mia Moody-Ramirez, Jannette Dates, 2013-11-22 Using the cultural prism of race, this book critically examines the image of African Americans in media of the twenty-first century. Further, the authors assess the ways in which media focused on gender, religion, and politics in framing perceptions of the President and First Lady of the United States during the Obama administration. |
| black owned marketing agencies: The Young Entrepreneur's Guide to Starting and Running a Business Steve Mariotti, 2014-04-29 It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful. |
| black owned marketing agencies: Jet , 2000-05-08 The weekly source of African American political and entertainment news. |
| black-owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Madison Avenue and the Color Line Jason Chambers, 2011-08-24 Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry. |
| black-owned marketing agencies: Black Enterprise , 2000-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Encyclopedia of African American Business [2 volumes] Jessie Smith, 2017-11-27 This two-volume set showcases the achievements of African American entrepreneurs and the various businesses that they founded, developed, or promote as well as the accomplishments of many African American leaders—both those whose work is well-known and other achievers who have been neglected in history. Nearly everyone is familiar with New York City's Wall Street, a financial center of the world, but much fewer individuals know about the black Wall Streets in Durham and Tulsa, where prominent examples of successful African American leaders emerged. Encyclopedia of African American Business: Updated and Revised Edition tells the fascinating story that is the history of African American business, providing readers with an inspiring image of the economic power of black people throughout their existence in the United States. It continues the historical account of developments in the African American business community and its leaders, describing the period from 18th-century America to the present day. The book describes current business leaders, opens a fuller and deeper insight into the topics chosen, and includes numerous statistical tables within the text and in a separate section at the back of the book. The encyclopedia is arranged under three broad headings: Entry List, Topical Entry List, and Africa American Business Leaders by Occupation. This arrangement introduces readers to the contents of the work and enables them to easily find information about specific individuals, topics, or occupations. The book will appeal to students from high school through graduate school as well as researchers, library directors, business enterprises, and anyone interested in biographical information on African Americas who are business leaders will benefit from the work. |
| black-owned marketing agencies: Black Enterprise , 2000-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 2000-09 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 1986-03 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Pioneering African-American Women in the Advertising Business Judy Davis, 2016-12-08 Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals. |
| black-owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Jim Crow Nikki Brown, Barry M. Stentiford, 2014-10-28 This one-volume reference work examines a broad range of topics related to the establishment, maintenance, and eventual dismantling of the discriminatory system known as Jim Crow. Many Americans imagine that African Americans' struggle to achieve equal rights has advanced in a linear fashion from the end of slavery until the present. In reality, for more than six decades, African Americans had their civil rights and basic human rights systematically denied in much of the nation. Jim Crow: A Historical Encyclopedia of the American Mosaic sheds new light on how the systematic denigration of African Americans after slavery-known collectively as Jim Crow-was established, maintained, and eventually dismantled. Written in a manner appropriate for high school and junior high students as well as undergraduate readers, this book examines the period of Jim Crow after slavery that is often overlooked in American history curricula. An introductory essay frames the work and explains the significance and scope of this regrettable period in American history. Written by experts in their fields, the accessible entries will enable readers to understand the long hard road before the inception of the Civil Rights Movement in the 20th century while also gaining a better understanding of the experiences of minorities in the United States-African Americans, in particular. |
| black-owned marketing agencies: Black Enterprise , 2000-09 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Our Black Year Maggie Anderson, 2012-02-14 Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers -- unlike consumers of other ethnicities -- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to buy black. They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend. |
| black-owned marketing agencies: Adventures in Misplaced Marketing Herbert Rotfeld, 2001-09-30 The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes the unusual approach of providing a fundamental view of the relationship between marketing and its customers. He shows what can happen when that relationship is misperceived or its implications are mistaken. Marketing gets misplaced. For marketing practitioners and academics, his book is a unique study of how marketing and consumers interact. As Rotfeld explains: Misplaced Marketing is a term I coined, using `marketing' to refer to the marketing analysis of consumers and `misplaced' to mean either `lost' or `ignored.' Many firms `misplace' marketing in the sense of losing track of what it is and what it can do; many not-for-profit organizations do not use marketing in a way that could improve the results of their efforts. Just because marketing is satisfying consumers does not mean it is above reproach, since Al Capone satisfied many consumers too. Moreover, there are critics who fear marketing power and feel that any service to consumers is a problem for society. This is misplaced marketing in the sense that it is misused, abused, or tied to products that do not serve society's interests. Just because marketing perspectives are misplaced does not mean a product or service will fail, nor does it mean it should be banned. My book gives a perspective to understand the view of business critics and ways to improve business decision-making. The book also provides an unusual examination of the entire relationship of business to its customers. |
| black-owned marketing agencies: Business, Not Politics Katherine Sender, 2005-01-05 In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of business, not politics and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians. |
| black-owned marketing agencies: The Jim Crow Encyclopedia [2 volumes] Nikki Brown, Barry M. Stentiford, 2008-09-30 Jim Crow refers to a set of laws in many states, predominantly in the South, after the end of Reconstruction in 1877 that severely restricted the rights and privileges of African Americans. As a caste system of enormous social and economic magnitude, the institutionalization of Jim Crow was the most significant element in African American life until the 1960s Civil Rights Movement led to its dismantling. Racial segregation, as well as responses to it and resistance against it, dominated the African American consciousness and continued to oppress African Americans and other minorities, while engendering some of the most important African American contributions to society. This major encyclopedia is the first devoted to the Jim Crow era. The era is encapsulated through more than 275 essay entries on such areas as law, media, business, politics, employment, religion, education, people, events, culture, the arts, protest, the military, class, housing, sports, and violence as well as through accompanying key primary documents excerpted as side bars. This set will serve as an invaluable, definitive resource for student research and general knowledge. The authoritative entries are written by a host of historians with expertise in the Jim Crow era. The quality content comes in an easy-to-access format. Readers can quickly find topics of interest, with alphabetical and topical lists of entries in the frontmatter, along with cross-references to related entries per entry. Further reading is provided per entry. Dynamic sidebars throughout give added insight into the topics. A chronology, selected bibliography, and photos round out the coverage. Sample entries include Advertising, Affirmative Action, Armed Forces, Black Cabinet, Blues, Brooklyn Dodgers, Bolling v. Sharpe, Confederate Flag, Congress of Racial Equality (CORE), Detroit Race Riot 1943, Ralph Ellison, Eyes on the Prize, G.I. Bill, Healthcare, Homosexuality, Intelligence Testing, Japanese Internment, Liberia, Minstrelsy, Nadir of the Negro, Poll Taxes, Rhythm and Blues, Rural Segregation, Sharecropping, Sundown Towns, Booker T. Washington, Works Project Administration, World War II. |
| black-owned marketing agencies: Nomination United States. Congress. Senate. Committee on Human Resources, 1977 |
| black-owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Innovation by Demand Andrew McMeekin, 2002 The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book, newly available in paperback, brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process.The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development. Food consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines.The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies. The involvement of consumers in innovation is looked at, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that goes from micro-individual through to macro-structural features.This book is relevant to United Nations Sustainable Development Goal 9, Industry, innovation and infrastructure |
| black-owned marketing agencies: Ebony , 2008-11 EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine. |
| black-owned marketing agencies: Black Enterprise , 2000-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: The Crisis , 1995-01 The Crisis, founded by W.E.B. Du Bois as the official publication of the NAACP, is a journal of civil rights, history, politics, and culture and seeks to educate and challenge its readers about issues that continue to plague African Americans and other communities of color. For nearly 100 years, The Crisis has been the magazine of opinion and thought leaders, decision makers, peacemakers and justice seekers. It has chronicled, informed, educated, entertained and, in many instances, set the economic, political and social agenda for our nation and its multi-ethnic citizens. |
| black-owned marketing agencies: Black Enterprise , 2000-10 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Communicating with the Multicultural Consumer Barbara Mueller, 2008 Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. |
| black-owned marketing agencies: Black Enterprise , 1998-11 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Jet , 2002-06-17 The weekly source of African American political and entertainment news. |
| black-owned marketing agencies: International Encyclopedia of Geography, 15 Volume Set Noel Castree, Michael F. Goodchild, Audrey Kobayashi, Weidong Liu, Richard A. Marston, 2017-03-20 Zweifelsohne das Referenzwerk zu diesem weitgefächerten und dynamischen Fachgebiet. The International Encyclopedia of Geograph ist das Ergebnis einer einmaligen Zusammenarbeit zwischen Wiley und der American Association of Geographers (AAG), beleuchtet und definiert Konzepte, Forschung und Techniken in der Geographie und zugehörigen Fachgebieten. Die Enzyklopädie ist als Online-Ausgabe und 15-bändige farbige Printversion erhältlich. Unter der Mitarbeit einer Gruppe von Experten aus aller Welt ist ein umfassender und fundierter Überblick über die Geographie in allen Erdteilen entstanden. - Enthält mehr als 1.000 Einträge zwischen 1.000 und 10.000 Wörtern, die verständlich in grundlegende Konzepte einführen, komplexe Themen erläutern und Informationen zu geographischen Gesellschaften aus aller Welt enthalten. - Entstanden unter der Mitarbeit von mehr als 900 Wissenschaftlern aus über 40 Ländern und bietet damit einen umfassenden und fundierten Überblick über die Geographie in allen Erdteilen. - Deckt das Fachgebiet umfassend ab und berücksichtigt auch die Richtungen Humangeographie, Physikalische Geographie, geographische Informationswissenschaften und -systeme, Erdwissenschaften und Umweltwissenschaften. - Führt interdisziplinäre Sichtweisen zu geographischen Themen und Verfahren zusammen, die auch für die Sozialwissenschaften, Geisteswissenschaften, Naturwissenschaften und Medizin von Interesse sind. - Printausgabe durchgängig in Farbe mit über 1.000 Illustrationen und Fotos. - Online-Ausgabe wird jährlich aktualisiert. |
| black-owned marketing agencies: Minority-owned Broadcast Stations United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance, 1987 |
| black-owned marketing agencies: Advertising Revolutionary Jason P. Chambers, 2024-02-06 The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times. |
| black-owned marketing agencies: Black Enterprise , 1999-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 1995-01 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: National Directory of Minority-owned Business Firms , 2001 |
| black-owned marketing agencies: Black Enterprise , 1999-07 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 1998-06 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: African Americans in the U.S. Economy Cecilia A. Conrad, John Whitehead, Patrick L. Mason, James Stewart, 2005-02-09 Over the last several decades, academic discourse on racial inequality has focused primarily on political and social issues with significantly less attention on the complex interplay between race and economics. African Americans in the U.S. Economy represents a contribution to recent scholarship that seeks to lessen this imbalance. This book builds upon, and significantly extends, the principles, terminology, and methods of standard economics and black political economy. Influenced by path-breaking studies presented in several scholarly economic journals, this volume is designed to provide a political-economic analysis of the past and present economic status of African Americans. The chapters in this volume represent the work of some of the nation's most distinguished scholars on the various topics presented. The individual chapters cover several well-defined areas, including black employment and unemployment, labor market discrimination, black entrepreneurship, racial economic inequality, urban revitalization, and black economic development. The book is written in a style free of the technical jargon that characterizes most economics textbooks. While the book is methodologically sophisticated, it is accessible to a wide range of students and the general public and will appeal to academicians and practitioners alike. |
| black-owned marketing agencies: Black Enterprise , 1986-03 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 1998-11 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 1999-07 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: Black Enterprise , 1986-03 BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance. |
| black-owned marketing agencies: World War Brands: World War II and the Rise of the Modern American Brand Barry Silverstein, 2021-09-02 How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was branded, how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS! |
| black-owned marketing agencies: The Obamas and Mass Media Mia Moody-Ramirez, Jannette Dates, 2013-11-22 Using the cultural prism of race, this book critically examines the image of African Americans in media of the twenty-first century. Further, the authors assess the ways in which media focused on gender, religion, and politics in framing perceptions of the President and First Lady of the United States during the Obama administration. |
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