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| christmas marketing campaign ideas: The High-Performing Real Estate Team Brian Icenhower, 2021-09-15 Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster. |
| christmas marketing campaign ideas: Email Marketing Rules Chad S. White, 2017-05-29 Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding deep metrics and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production |
| christmas marketing campaign ideas: All Your Twisted Secrets Diana Urban, 2020-03-17 A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die? |
| christmas marketing campaign ideas: Beloved Brands Graham Robertson, 2018-01-06 Beloved Brands is a book every CMO or would-be CMO should read. Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book. Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential. |
| christmas marketing campaign ideas: The Christmas Compromise Susan Hatler, 2018-12-18 Morgan Reed is excited to return to her hometown of Christmas Falls and open her beauty salon, but when she arrives to her rented business space she’s shocked to find it already occupied by Dallas Parker—her brother’s best friend, the guy she had a childhood crush on, and the one her mom blames for their family’s greatest tragedy. With their landlord out of the country and unreachable, Morgan and Dallas must open their businesses together. But, no worries, all small towns need a combo furniture store/beauty salon, right? Ugh. As they work together, Morgan tries to keep her emotional distance but time and off-the-charts chemistry soon turn a childhood friendship into a blossoming romance. Unfortunately, just when their relationship develops into something deeper, an unexpected crisis re-opens her family’s old wounds and the blame is on Dallas once again. Will Morgan’s sadness and fear pull them apart, or make her realize Dallas has always been her heart’s true safe harbor? Seven fabulous authors bring you this holiday romance series about a group of special friends returning to their hometown at the request of their high school mentor. Each book is a standalone, but read them all to fully enjoy the journey of these remarkable women and their emotional reunion with their mentor, an incredible woman who changes their lives and helps save a small town community forever. |
| christmas marketing campaign ideas: These Deadly Games Diana Urban, 2022-02-01 A propulsive mystery with high stakes and devious, masterful twists that will leave you guessing until the very last page. Diana Urban's latest had my jaw on the floor. —Jessica Goodman, bestselling author of They Wish They Were Us Let’s play a game. You have 24 hours to win. If you break my rules, she dies. If you call the police, she dies. If you tell your parents or anyone else, she dies. Are you ready? When Crystal Donavan gets a message on a mysterious app with a picture of her little sister gagged and bound, she agrees to play the kidnapper’s game. At first, they make her complete bizarre tasks: steal a test and stuff it in a locker, bake brownies, make a prank call. But then Crystal realizes that each task is meant to hurt—and kill—her friends, one by one. But if she refuses to play, the kidnapper will kill her sister. Is someone trying to take her team out of the running for a gaming tournament? Or have they uncovered a secret from their past, and wants them to pay for what they did... Author of All Your Twisted Secrets, Diana Urban’s explosive sophomore novel, These Deadly Games, is a must-read, propulsive YA thriller with deadly stakes, stunning twists, and a shocking ending you'll never forget—perfect for fans of I Know What You Did Last Summer and One of Us Is Lying. |
| christmas marketing campaign ideas: Talk Triggers Jay Baer, Daniel Lemin, 2018-10-02 Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. |
| christmas marketing campaign ideas: Maximize Your Social Neal Schaffer, 2013-09-06 Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. |
| christmas marketing campaign ideas: 1001 Marketing Ideas , |
| christmas marketing campaign ideas: Excel for Marketing Managers Ivana Taylor, Bill Jelen, 2006-01-01 The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented. |
| christmas marketing campaign ideas: Sticky Branding Jeremy Miller, 2015-01-10 #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. |
| christmas marketing campaign ideas: The Zen of Social Media Marketing Shama Hyder, 2016-08-16 The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media’s zen master of marketing by Entrepreneur magazine and One of LinkedIn's Top Voices in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success |
| christmas marketing campaign ideas: Marketing Information Guide , 1969 |
| christmas marketing campaign ideas: I'm Dreaming of a Brown Christmas Steven Gray, Vernon Gibbs, 2nd, 2021-11-05 A book about the beauty of brown at a Christmastime |
| christmas marketing campaign ideas: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| christmas marketing campaign ideas: Minimalist Baker's Everyday Cooking Dana Shultz, 2016-04-26 The highly anticipated cookbook from the immensely popular food blog Minimalist Baker, featuring 101 all-new simple, vegan recipes that all require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare Dana Shultz founded the Minimalist Baker blog in 2012 to share her passion for simple cooking and quickly gained a devoted worldwide following. Now, in this long-awaited debut cookbook, Dana shares 101 vibrant, simple recipes that are entirely plant-based, mostly gluten-free, and 100% delicious. Packed with gorgeous photography, this practical but inspiring cookbook includes: • Recipes that each require 10 ingredients or less, can be made in one bowl, or require 30 minutes or less to prepare. • Delicious options for hearty entrées, easy sides, nourishing breakfasts, and decadent desserts—all on the table in a snap • Essential plant-based pantry and equipment tips • Easy-to-follow, step-by-step recipes with standard and metric ingredient measurements Minimalist Baker’s Everyday Cooking is a totally no-fuss approach to cooking for anyone who loves delicious food that happens to be healthy too. |
| christmas marketing campaign ideas: The Fashion Brand Guide to Holiday Sales & Marketing Planning at Any Time of the Year Syama Meagher, 2015-09-23 This book is for fashion brands who need to develop a digital and direct marketing strategy for the holidays. Did you know you could make 60% of your annual sales in 3 months? Planning for the Holiday Season should not be taken lightly. Both from a merchandising and pricing standpoint, as well as from a marketing strategy. Whether you are getting a head start in Q1/Q2 or need last minute Q3/Q4 strategies, download this guide to find out what you should be doing . Topics Included: Merchandising & Product Assortment Pricing & Markdowns Social Media: Paid & Unpaid Influencer Marketing Dedicated and Paid Blog Posts and Newsletters Popup Shops Holiday Events Timelines & Budget Sample Outreach Emails |
| christmas marketing campaign ideas: Marketing in the Round Gini Dietrich, Geoff Livingston, 2012-04-24 Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers |
| christmas marketing campaign ideas: The Levitan Pitch. Buy This Book. Win More Pitches Peter Levitan, 2014-08-28 The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's The Worst Advertising Pitch Ever. Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of The 12 Deadliest Presentation Mistakes. These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company. |
| christmas marketing campaign ideas: The Best Digital Marketing Campaigns in the World II Damian Ryan, 2014-03-03 In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising. |
| christmas marketing campaign ideas: Elf on the Shelf Official Annual 2020 Little Brother Books, 2019-09-06 Have you been naughty or nice? Get set for Christmas with our brand new magical Annual! Enjoy Elf-themed activities, stories and makes in this charming new Annual and help make it the best Christmas holiday ever! Includes recipes, craft ideas, quizes, puzzles, jokes, fun facts, etc. |
| christmas marketing campaign ideas: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| christmas marketing campaign ideas: The secrets of influencer marketing Stéphane Bouillet, Influence4You, 2020-06-18 Sometimes it's difficult to find THE good idea to create your influence campaign and you don't always have the time to engage with in-depth competitive intelligence. This guide is here to inspire you and show you that the possibilities are endless! Be creative, stand out from the crowd, and find the inspiration for an influencer marketing campaign that fits YOU. |
| christmas marketing campaign ideas: Rethinking Advertising as Paratextual Communication Hackley, Chris, Hackley, Rungpaka A., 2022-04-22 Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. |
| christmas marketing campaign ideas: Hey, Whipple, Squeeze This Luke Sullivan, 2016-01-19 The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. |
| christmas marketing campaign ideas: The Color of Heaven Julianne MacLean, 2011-01-28 A box of tissues should be included in the purchase price of this book.... I finished THE COLOR OF HEAVEN in a matter of hours, but I've no doubt the read and the lessons imparted through Sophie's story will stay with me... probably forever. THE COLOR OF HEAVEN is an incredibly poignant and unbelievably gripping novel, deserving Romance Junkies' highest rating.FIVE BLUE RIBBONS - Chris at Romance JunkiesA deeply emotional tale about Sophie Duncan, a successful columnist whose world falls apart after her daughter’s unexpected illness and her husband’s shocking affair. When it seems nothing else could possibly go wrong, her car skids off an icy road and plunges into a frozen lake. There, in the cold dark depths of the water, a profound and extraordinary experience unlocks the surprising secrets from Sophie’s past, and teaches her what it means to truly live...and love.Full of surprising twists and turns and a near-death experience that will leave you breathless, this story is not to be missed.A gripping, emotional tale you'll want to read in one sitting. - New York Times bestselling author, Julia LondonBrilliantly poignant mainstream tale. – 4 ½ starred review, Romantic TimesAbout the AuthorE.V. Mitchell is the pseudonym for Julianne MacLean - an award-winning, USA Today bestselling author of 15 historical romance novels. This is E.V. Mitchell's first mainstream contemporary fiction novel. |
| christmas marketing campaign ideas: Los Feliz Confidential Nora Novak, 2017-07-18 LOS FELIZ CONFIDENTIAL chronicles Novak's life from immigration to poignant childhood and teen years through her adventurous, sexy, freewheeling twenties. Follow her escapades through the glittering decadent '70s as she encompasses the unique culture of the era with a seductive sense of sophistication. A rock'n'roll, art loving glamour girl, Novak will have you devouring her wry tales and asking for more. |
| christmas marketing campaign ideas: Win Your Case Gerry Spence, 2007-04-01 From renowned trial attorney and New York Times bestselling author Gerry Spence: a must own book for every lawyer and business professional seeking to make cutting-edge winning presentations--in court, at work, everywhere, any time. Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since 1969. In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself. Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument. To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument. Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom. |
| christmas marketing campaign ideas: Industrial Marketing , 1960 Vol. for 1963 includes: Media-market planning guide issues (semi-annual) |
| christmas marketing campaign ideas: The Lovely Bones Alice Sebold, 2018-09-25 Susie Salmon is just like any other young American girl. She wants to be beautiful, adores her charm bracelet and has a crush on a boy from school. There's one big difference though – Susie is dead. Add: Now she can only observe while her family manage their grief in their different ways. Susie is desperate to help them and there might be a way of reaching them... Alice Sebold's novel The Lovely Bones is a unique coming-of-age tale that captured the hearts of readers throughout the world. Award-winning playwright Bryony Lavery has adapted it for this unforgettable play about life after loss. |
| christmas marketing campaign ideas: Moving Your Brand Up the Food Chain Patrick Nycz, 2017-11-01 The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain. |
| christmas marketing campaign ideas: Sales Promotion Decision Making Steve Ogden-Barnes, Stella Minahan, 2015-01-12 Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions. |
| christmas marketing campaign ideas: Christmas - Philosophy for Everyone Scott C. Lowe, 2011-01-11 From Santa, elves and Ebenezer Scrooge, to the culture wars and virgin birth, Christmas - Philosophy for Everyone explores a host of philosophical issues raised by the practices and beliefs surrounding Christmas. Offers thoughtful and humorous philosophical insights into the most widely celebrated holiday in the Western world Contributions come from a wide range of disciplines, including philosophy, theology, religious studies, English literature, cognitive science and moral psychology The essays cover a wide range of Christmas themes, from a defence of the miracle of the virgin birth to the relevance of Christmas to atheists and pagans |
| christmas marketing campaign ideas: The Suitcase Entrepreneur Natalie Sisson, 2017-09-05 Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms. |
| christmas marketing campaign ideas: Seabreeze Christmas Jan Moran, 2020-11-17 Celebrate a joyous holiday season with an enchanting story from the USA TODAY bestselling author of Coral Cottage and Seabreeze Inn. Families and friends come together at the Seabreeze Inn, and love is in the air...along with more vintage discoveries at the historic beachside inn. At the Seabreeze Inn, sisters Ivy and Shelly Bay discover boxes of vintage Christmas decorations in the old beach house. When Ivy learns that the former owners had hosted lavish holiday parties from Thanksgiving to New Year’s Eve for the small town of Summer Beach, she decides to restore the tradition and invite neighbors to join them for multicultural celebrations. The beach house is resplendent with old and new decorations, but this Christmas, sisters Ivy and Shelly discover another one of the former owner’s secrets. Soon, Ivy faces a decision that could change her life and those she loves. Bennett, the mayor of Summer Beach, asks the community to pitch in. Ginger Delavie from the nearby Coral Cottage contributes her favorite recipes, and Mitch from Java Beach helps in the kitchen. Dedicated to serving guests and helping them honor their various traditions, the Seabreeze Inn family welcomes the overflow from local families, the single guests who gather for a celebration of their own, and the loners who have nowhere else to go. However, while Bennett is usually happy to help, Ivy might have asked too much of him. This holiday season will test their relationship, especially when Ivy’s grown children voice their opinions. A Seabreeze Inn Christmas is a sweet, feel-good holiday saga in the beloved Summer Beach series. This novel can be read as a stand-alone story without having read the rest of the series. Celebrate a joyful season at the Seabreeze Inn, and share it with friends. |
| christmas marketing campaign ideas: The New Business of Consulting Elaine Biech, 2019-04-30 Everything you ever wanted to know about consulting—a practical roadmap for aspiring entrepreneurs Seismic changes occurring in the workforce are leading to more and more people entering the world of contract, freelance, and contingency work. Rapid changes in demographics and advances in technology have led companies and talent to engage in profoundly new ways and consulting is one of the keys to success. The New Business of Consulting is authentic and practical, and shares the knowledge and skills required to start and grow a successful consulting business. From how to make a smooth career transition, to how to determine a consulting fee, to how consultants inadvertently create a bad reputation, it covers everything you need to know to thrive and flourish in this competitive field. Covers contemporary topics, such as how to achieve success in the gig economy Discloses a reliable technique to land the clients you want Presents options to help you balance your life and your business Prepares you for naming your business, managing critical financial issues, and building a client relationship Shows you how to take your income and impact beyond working as a solopreneur The crucial start-up days of a consulting business may be frenetic and fraught with questions. This new edition provides sanity and answers all the questions. It includes practical tools, templates, and checklists that you can download and implement immediately. |
| christmas marketing campaign ideas: The 100 Greatest Business Ideas of All Time Ken Langdon, 2004-03-05 The 100 Greatest Business Ideas of All Time provides some of the most famous, occasionally infamous, great business ideas. Whether unplanned or planned ideas, they all have the common factor of ?success?, sometimes hugely significant, like the Biro Idea pen, and sometimes hugely complicated ideas, such as the Eurotunnel Idea. We can learn a lesson from each and every one of these great idea by drawing hints for the future from the great ideas of the past. With many of the entries, the challenge to the modern day business person to expand the original idea into their own environment. After all, anyone in business can become a billionaire; you just need the to have a great idea as your starting point. The 100 Greatest Business Ideas of All Time will help you find yours! Just some of the ideas Ken Langdon reveals are: The 9 greatest Ideas for selling innovations The 10 greatest ideas for bumper sticker strategies The 5 greatest ideas for winning in the stock market The 4 greatest ideas (so far) to become a multi-millionaire on the internet ?and 72 other fantastic ideas, tips and tricks that will take you and your business to the very top! 100 Greatest books will enable you to take control of your life and your career. Packed with 100 simple but wonderfully effective ideas, these books are fun to use and easy to put into practice, giving you instant results. |
| christmas marketing campaign ideas: The Small Business Online Marketing Handbook Annie Tsai, 2013-10-08 The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and do this now advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how. |
| christmas marketing campaign ideas: Tourism Philip Goulding, 2023-05-31 Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment. |
| christmas marketing campaign ideas: Marketing Communications Chris Fill, Sarah Turnbull, 2019 The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising. |
Holidays and Celebrations - JW.ORG
The World Book Encyclopedia (1982) observes under “Christmas”: “During the 1600’s . . . Christmas was outlawed in England and in parts of the English colonies in America.” Since people …
Why Don’t Jehovah’s Witnesses Celebrate Christmas? - JW.ORG
Myth: You miss out on the “Christmas spirit” of generosity, peace on earth, and goodwill toward men. Fact: We strive to be generous and peaceable every day. ( Proverbs 11:25; Romans 12:18 ) …
Why do we celebrate Christmas on December 25? - Grace to You
The decision to celebrate Christmas on December 25 was made sometime during the fourth century by church bishops in Rome. They had a specific reason for doing so. Having turned long ago …
What is the real meaning of Christmas? - Grace to You
Christmas is not about the Savior's infancy; it is about His deity. The humble birth of Jesus Christ was never intended to conceal the reality that God was being born into the world. But the modern …
Why do so many people miss the real meaning of Christmas?
Because although many celebrate Christmas every year, most don't know what it's about. In spite of all the media promotion of Christmas, the majority of people will miss it because it has become so …
Christmas Prophecies Fulfilled - Grace to You
Subject to Import Tax. Please be aware that these items are sent out from our office in the UK. Since the UK is now no longer a member of the EU, you may be charged an import tax on this …
The Real Meaning of Christmas - Grace to You
Subject to Import Tax. Please be aware that these items are sent out from our office in the UK. Since the UK is now no longer a member of the EU, you may be charged an import tax on this …
The Real Meaning of Christmas - Grace to You
May 25, 2018 · John MacArthur’s study The Real Meaning of Christmas helps you think of Christmas in a whole new way—in part because it looks at Bible passages you probably don’t …
The Theology of Christmas - Grace to You
Dec 20, 2009 · To put it mildly, Christmas is a little bit confusing to the watching world, I’m pretty sure. I never really get over that. Year after year, I’m struck by the paradoxes of Christmas, the …
Should Christians celebrate Christmas? - Grace to You
Christmas is chiefly about the promised Messiah who came to save His people from their sins (Matthew 1:21). The holiday provides us with a wonderful opportunity to share this truth. …
Holidays and Celebrations - JW.ORG
The World Book Encyclopedia (1982) observes under “Christmas”: “During the 1600’s . . . Christmas was outlawed in England and in parts of the English colonies in America.” Since …
Why Don’t Jehovah’s Witnesses Celebrate Christmas? - JW.ORG
Myth: You miss out on the “Christmas spirit” of generosity, peace on earth, and goodwill toward men. Fact: We strive to be generous and peaceable every day. ( Proverbs 11:25; Romans …
Why do we celebrate Christmas on December 25? - Grace to You
The decision to celebrate Christmas on December 25 was made sometime during the fourth century by church bishops in Rome. They had a specific reason for doing so. Having turned …
What is the real meaning of Christmas? - Grace to You
Christmas is not about the Savior's infancy; it is about His deity. The humble birth of Jesus Christ was never intended to conceal the reality that God was being born into the world. But the …
Why do so many people miss the real meaning of Christmas?
Because although many celebrate Christmas every year, most don't know what it's about. In spite of all the media promotion of Christmas, the majority of people will miss it because it has …
Christmas Prophecies Fulfilled - Grace to You
Subject to Import Tax. Please be aware that these items are sent out from our office in the UK. Since the UK is now no longer a member of the EU, you may be charged an import tax on this …
The Real Meaning of Christmas - Grace to You
Subject to Import Tax. Please be aware that these items are sent out from our office in the UK. Since the UK is now no longer a member of the EU, you may be charged an import tax on this …
The Real Meaning of Christmas - Grace to You
May 25, 2018 · John MacArthur’s study The Real Meaning of Christmas helps you think of Christmas in a whole new way—in part because it looks at Bible passages you probably don’t …
The Theology of Christmas - Grace to You
Dec 20, 2009 · To put it mildly, Christmas is a little bit confusing to the watching world, I’m pretty sure. I never really get over that. Year after year, I’m struck by the paradoxes of Christmas, the …
Should Christians celebrate Christmas? - Grace to You
Christmas is chiefly about the promised Messiah who came to save His people from their sins (Matthew 1:21). The holiday provides us with a wonderful opportunity to share this truth. …
