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  blank slate marketing richmond va: Adweek's Marketing Week , 1990-11
  blank slate marketing richmond va: The Big Book of Marketing Anthony G. Bennett, 2009-06-19 A real world tool for helping develop effective marketing strategies and plans. -- Dennis Dunlap, Chief Executive Officer, American Marketing Association For beginners and professionals in search of answers. -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University A 'must read' for every business major and corporate executive. -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
  blank slate marketing richmond va: Resource Manual for Airport In-terminal Concessions , 2011 'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices--Publisher's description.
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  blank slate marketing richmond va: Entrepreneurship Marc J. Dollinger, 2003 For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
  blank slate marketing richmond va: Moonwalking with Einstein Joshua Foer, 2011-03-03 The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory “Highly entertaining.” —Adam Gopnik, The New Yorker “Funny, curious, erudite, and full of useful details about ancient techniques of training memory.” —The Boston Globe An instant bestseller that has now become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top mental athletes. He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.
  blank slate marketing richmond va: Nurse as Educator Susan Bacorn Bastable, 2008 Designed to teach nurses about the development, motivational, and sociocultural differences that affect teaching and learning, this text combines theoretical and pragmatic content in a balanced, complete style. --from publisher description.
  blank slate marketing richmond va: Lost Libraries J. Raven, 2004-01-31 This pioneering volume of essays explores the destruction of great libraries since ancient times and examines the intellectual, political and cultural consequences of loss. Fourteen original contributions, introduced by a major re-evaluative history of lost libraries, offer the first ever comparative discussion of the greatest catastrophes in book history from Mesopotamia and Alexandria to the dispersal of monastic and monarchical book collections, the Nazi destruction of Jewish libraries, and the recent horrifying pillage and burning of books in Tibet, Bosnia and Iraq.
  blank slate marketing richmond va: Fast Food Nation Eric Schlosser, 2012 An exploration of the fast food industry in the United States, from its roots to its long-term consequences.
  blank slate marketing richmond va: The SAGE Handbook of Qualitative Research in Psychology Carla Willig, Wendy Stainton Rogers, 2017-03-31 One of our bestselling handbooks, The SAGE Handbook of Qualitative Research in Psychology, is back for a second edition. Since the first edition qualitative research in psychology has been transformed. Responding to this, existing chapters have been updated, and three new chapters introduced on Thematic Analysis, Interpretation and Netnography. With a focus on methodological progress throughout, the chapters are organised into three sections: Section One: Methods Section Two: Perspectives and Techniques Section Three: Applications In the field of psychology and beyond, this handbook will constitute a valuable resource for both experienced qualitative researchers and novices for many years to come.
  blank slate marketing richmond va: The State She's in Lesley Wheeler, 2020-03-15 Poetry. The tinder of Lesley Wheeler's latest collection of poems ignites a tremendous bonfire with the glow of both history and the future illuminated in the present dark. In poem after exquisite poem she writes of both the spark and the ember, where 'Scent resonates / even though the blooms are closed.' Here in her breathtaking work the landscapes of the past are indelibly linked with our hardwired present.--Oliver De La Paz
  blank slate marketing richmond va: Boston Riots Jack Tager, 2001 The fascinating story of Boston's violent past is told for the first time in this history of the city's riots, from the food shortage uprisings in the 18th century to the anti-busing riots of the 20th century.
  blank slate marketing richmond va: Safflower Joseph R. Smith, 1996-05-30 This book portrays how the commercial development of safflower oil was done, how the different players involved approached the problem, and what can be learned from this that might help in the evolution of other new crops.
  blank slate marketing richmond va: Corcoran Gallery of Art Corcoran Gallery of Art, Sarah Cash, Emily Dana Shapiro, Jennifer Carson, 2011 This authoritative catalogue of the Corcoran Gallery of Art's renowned collection of pre-1945 American paintings will greatly enhance scholarly and public understanding of one of the finest and most important collections of historic American art in the world. Composed of more than 600 objects dating from 1740 to 1945.
  blank slate marketing richmond va: Mapping Intellectual Building and the Construction of Thought and Reason Fathi Hasan Malkawi, 2020-09-01 The subject of this work is thought, a distinguishing characteristic of human beings that the Creator has dignified humankind with. The book attempts to provide an in-depth conceptualization of intellectual building. Man’s intellect is awoken by his/her surroundings, by his need to make sense of reality, his own existence, and a desire to know. How he articulates this reality to himself, interprets, and organizes information as it presents itself to his conscience, makes decisions, takes action, and draws conclusions based on whatever framework he gives value to, whether spiritual or other, is the subject of this book. The work reflects on many interesting aspects of human inner communication, including the workings of logic, and in today’s information age, the control and manipulation of information by others for personal gain. What is meant by the concept of ‘thought’? What place does it hold, and in what relation does it stand to the concepts of knowledge, culture, philosophy, literature, and fiqh (deep understanding, jurisprudence)? These are some of the issues addressed.
  blank slate marketing richmond va: Tobacco Merchant Maurice Duke, Daniel P. Jordan, 2021-10-21 Maurice Duke and Daniel P. Jordan vividly describe the colorful life and times of one of the South's—and America's—most important businesses and provide insight into how luck, management practices, and personalities helped the company rise to international prominence. Universal Leaf Tobacco Company, the world's largest independent leaf tobacco dealer, is one of the major buying arms for tobacco manufacturers worldwide, selecting, purchasing, processing, and storing leaf tobacco. The story opens during the aftermath of the Civil War when Southerners realized once again the worldwide potential of their native crop. The authors follow the company from its incorporation 1918 through one of the first hostile takeover attempts in American business, to its evolution in 1993 into Universal Corporation, a worldwide conglomerate with a number of products including tobacco. Based on scholarly research and over two hundred interviews with past and present Universal employees, this objective saga reveals much about American business and economic history.
  blank slate marketing richmond va: The Cambridge Handbook of the Law of the Sharing Economy Nestor M. Davidson, Michèle Finck, John J. Infranca, 2020-10-08 This Handbook grapples conceptually and practically with what the sharing economy - which includes entities ranging from large for-profit firms like Airbnb, Uber, Lyft, Taskrabbit, and Upwork to smaller, non-profit collaborative initiatives - means for law, and how law, in turn, is shaping critical aspects of the sharing economy. Featuring a diverse set of contributors from many academic disciplines and countries, the book compiles the most important, up-to-date research on the regulation of the sharing economy. The first part surveys the nature of the sharing economy, explores the central challenge of balancing innovation and regulatory concerns, and examines the institutions confronting these regulatory challenges, and the second part turns to a series of specific regulatory domains, including labor and employment law, consumer protection, tax, and civil rights. This groundbreaking work should be read by anyone interested in the dynamic relationship between law and the sharing economy.
  blank slate marketing richmond va: A Shared Future Christopher Herbert, Jonathan Spader, Jennifer Molinsky, Shannon Rieger, 2018-10-16
  blank slate marketing richmond va: The Cigarette Century Allan M. Brandt, 2009-01-06 The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
  blank slate marketing richmond va: Wedding Toasts 101 Pete Honsberger, 2019-11-12 Write and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you’ll need for a successful speech—the perfect gift for any best man or maid of honor. As much as it’s an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger’s guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he’s learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.
  blank slate marketing richmond va: A Lost Lady Willa Cather, 2023-11-15 A Lost Lady is a novel by American author Willa Cather, first published in 1923. It centers on Marian Forrester, her husband Captain Daniel Forrester, and their lives in the small western town of Sweet Water, along the Transcontinental Railroad. However, it is mostly told from the perspective of a young man named Niel Herbert, as he observes the decline of both Marian and the West itself, as it shifts from a place of pioneering spirit to one of corporate exploitation. Exploring themes of social class, money, and the march of progress, A Lost Lady was praised for its vivid use of symbolism and setting, and is considered to be a major influence on the works of F. Scott Fitzgerald. It has been adapted to film twice, with a film adaptation being released in 1924, followed by a looser adaptation in 1934, starring Barbara Stanwyck. A Lost Lady begins in the small railroad town of Sweet Water, on the undeveloped Western plains. The most prominent family in the town is the Forresters, and Marian Forrester is known for her hospitality and kindness. The railroad executives frequently stop by her house and enjoy the food and comfort she offers while there on business. A young boy, Niel Herbert, frequently plays on the Forrester estate with his friend. One day, an older boy named Ivy Peters arrives, and shoots a woodpecker out of a tree. He then blinds the bird and laughs as it flies around helplessly. Niel pities the bird and tries to climb the tree to put it out of its misery, but while climbing he slips, and breaks his arm in the fall, as well as knocking himself unconscious. Ivy takes him to the Forrester house where Marian looks after him. When Niel wakes up, he's amazed by the nice house and how sweet Marian smells. He doesn't't see her much after that, but several years later he and his uncle, Judge Pommeroy, are invited to the Forrester house for dinner. There he meets Ellinger, who he will later learn is Mrs. Forrester's lover, and Constance, a young girl his age.
  blank slate marketing richmond va: New Learning Mary Kalantzis, Bill Cope, 2012-06-29 Fully updated and revised, the second edition of New Learning explores the contemporary debates and challenges in education and considers how schools can prepare their students for the future. New Learning, Second Edition is an inspiring and comprehensive resource for pre-service and in-service teachers alike.
  blank slate marketing richmond va: Ethics for the Information Age Michael Jay Quinn, 2006 Widely praised for its balanced treatment of computer ethics, Ethics for the Information Age offers a modern presentation of the moral controversies surrounding information technology. Topics such as privacy and intellectual property are explored through multiple ethical theories, encouraging readers to think critically about these issues and to make their own ethical decisions.
  blank slate marketing richmond va: George Stigler Craig Freedman, 2020-05-23 George Stigler (1911-1991) was unquestionably one of the post-war giants of the economics profession. Along with such compatriots as Milton Friedman, Aaron Director, Gary Becker and others at Chicago, he would manage to radically reshape the contours of the discipline, engineering a virtual counter-revolution against the previous post-war consensus. Stigler essentially pioneered the fields of industrial organisation and regulatory economics while contributing landmark studies to the history of economic thought. George Stigler was awarded a much-deserved Nobel Prize in 1982. At heart always a shy boy from the provinces, defending himself and his beliefs against the demands of a more wicked and devious world, he remained one of the only truly inscrutable figures in the history of modern economics. A kind, deeply caring family man, he fended off those outside his inner circle by employing a razor sharp, and often cruel, wit, keeping friends, colleagues and especially enemies at an arm’s distance. “... [there was] the student who came to George complaining that he didn’t deserve the ‘F’ he’d received in George’s course. George agreed but explained that ‘F’ was the lowest grade the administration allowed him to give.” Many who had the fortune, or misfortune, of coming within the range of his sharp tongue, even in the seeming context of an innocent encounter, would bear the scars of that contact for years to come. “With a paper like this, [delivering it] under the table, would not be inappropriate.” This volume is then one of the first to shed light on an entirely enigmatic figure by approaching both the man and his work from very divergent and original perspectives. Whether it succeeds is up to the whims of the reader. Or as George Stigler was wont to say, “Let the chips fall where they may.”
  blank slate marketing richmond va: Treating Chronic Depression with Disciplined Personal Involvement James P. McCullough, Jr., 2007-05-26 This volume describes in detail what disciplined personal involvement is and how it is administered. It empirically challenges one of the oldest prohibitions in the field of psychotherapy: the personal involvement taboo. The book was written during a current four-year national clinical trial sponsored by NIMH involving 910 chronically depressed outpatients being treated at eight sites in the U.S.
  blank slate marketing richmond va: Noise: New Federal/EPA Regulation Governing Interstate Motor Carriers; Some Answers to Your Questions United States. Office of Noise Abatement and Control, United States. Environmental Protection Agency, 1975
  blank slate marketing richmond va: Conservation Catalysts James N. Levitt, 2014 This multi-author volume explores large-landscape conservation projects catalyzed by colleges, universities, independent field stations, and research organizations around the world. These initiatives are grand-scale, cross-boundary, cross-sectoral, and cross-disciplinary efforts to protect working and wild landscapes and waterscapes in Australia, Canada, Chile, Colombia, Honduras, Kenya, Tanzania, Trinidad & Tobago, and the United States--
  blank slate marketing richmond va: The Skills of Helping Individuals, Families, Groups, and Communities Lawrence Shulman, 2008-02-11 Lawrence Shulman’s THE SKILLS OF HELPING INDIVIDUALS, FAMILIES, GROUPS, AND COMMUNITIES WITH CD, 6e, demonstrates how common elements, core processes, and skills exist across all stages of helping and throughout work with all populations--including individuals, families, groups, and communities. It defines, illustrates, and teaches helping skills and provides manageable models for understanding them. The text also looks at the underlying process and its associated set of core skills. Two CD-ROMS accompany the text and are designed to enhance students’ learning experience. THE INTERACTIVE SKILLS OF HELPING CD-ROM and WORKSHOP CD-ROM FOR THE SKILLS OF HELPING illustrate the text’s core skills and feature video excerpts of an interactive workshop led by Dr. Shulman. Examples depict social workers in action and directly connect theory and research to the realities of working with clients. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
  blank slate marketing richmond va: Transforming Free Speech Mark A. Graber, 2023-11-10 Contemporary civil libertarians claim that their works preserve a worthy American tradition of defending free-speech rights dating back to the framing of the First Amendment. Transforming Free Speech challenges the worthiness, and indeed the very existence of one uninterrupted libertarian tradition. Mark A. Graber asserts that in the past, broader political visions inspired libertarian interpretations of the First Amendment. In reexamining the philosophical and jurisprudential foundations of the defense of expression rights from the Civil War to the present, he exposes the monolithic free-speech tradition as a myth. Instead of one conception of the system of free expression, two emerge: the conservative libertarian tradition that dominated discourse from the Civil War until World War I, and the civil libertarian tradition that dominates later twentieth-century argument. The essence of the current perception of the American free-speech tradition derives from the writings of Zechariah Chafee, Jr. (1885-1957), the progressive jurist most responsible for the modern interpretation of the First Amendment. His interpretation, however, deliberately obscured earlier libertarian arguments linking liberty of speech with liberty of property. Moreover, Chafee stunted the development of a more radical interpretation of expression rights that would give citizens the resources and independence necessary for the effective exercise of free speech. Instead, Chafee maintained that the right to political and social commentary could be protected independent of material inequalities that might restrict access to the marketplace of ideas. His influence enfeebled expression rights in a world where their exercise depends increasingly on economic power. Untangling the libertarian legacy, Graber points out the disjunction in the libertarian tradition to show that free-speech rights, having once been transformed, can be transformed again. Well-conceived and original in perspective, Transforming Free Speech will interest political theorists, students of government, and anyone interested in the origins of the free-speech tradition in the United States.
  blank slate marketing richmond va: Racecraft: The Soul of Inequality in American Life Karen Fields, Barbara J. Fields, 2012-10-09 No Marketing Blurb
  blank slate marketing richmond va: The Emergence of Autocracy in Liberia Amos Sawyer, 1992 The book illuminates the political process that over the course of six generations brought about the personalization of authority in Liberia; and it links that system of personal rule to the highly centralized structures of the postcolonial state. The book concludes by exploring the future of self-govenance in Liberia and all of postcolonial Africa. The author became president of the Republic of Liberia after the civil war 1989-90.
  blank slate marketing richmond va: The Sword of Judith Kevin R. Brine, Elena Ciletti, Henrike Lähnemann, 2010 The Book of Judith tells the story of a fictitious Jewish woman beheading the general of the most powerful imaginable army to free her people. The parabolic story was set as an example of how God will help the righteous. Judith's heroic action not only became a validating charter myth of Judaism itself but has also been appropriated by many Christian and secular groupings, and has been an inspiration for numerous literary texts and works of art. It continues to exercise its power over artists, authors and academics and is becoming a major field of research in its own right. The Sword of Judith is the first multidisciplinary collection of essays to discuss representations of Judith throughout the centuries. It transforms our understanding across a wide range of disciplines. The collection includes new archival source studies, the translation of unpublished manuscripts, the translation of texts unavailable in English, and Judith images and music.
  blank slate marketing richmond va: Management in Physical Therapy Practices Catherine G Page, 2015-02-06 That’s why we’ve provided wisdom you won’t find in any other Management text—practical business principles and perspectives for all types of clinical settings to help you prepare for wherever life may lead you. Walk through true stories of trials and triumphs as Catherine Page shows you how to create a personal business plan that will set you up for success—whether you decide to own a clinic or focus on direct patient care.
  blank slate marketing richmond va: Fairy Tale Stephen King, 2024-06-25 Legendary storyteller Stephen King goes into the deepest well of his imagination in this spellbinding novel about a seventeen-year-old boy who inherits the keys to a parallel world where good and evil are at war, and the stakes could not be higher--for that world or ours. --
  blank slate marketing richmond va: A Rebel War Clerk's Diary at the Confederate States Capital John Beauchamp Jones, 1866
  blank slate marketing richmond va: Preservation and Social Inclusion Erica Avrami, 2020-03-15 The field of historic preservation is becoming more socially and culturally inclusive, through more diversity in the profession and enhanced community engagement. Bringing together a broad range of practitioners, this book documents historic preservation's progress toward inclusivity and explores further steps to be taken.
  blank slate marketing richmond va: Land Use and Society, Revised Edition Rutherford H. Platt, 2004-06-18 Land Use and Society is a unique and compelling exploration of interactions among law, geography, history, and culture and their joint influence on the evolution of land use and urban form in the United States. Originally published in 1996, this completely revised, expanded, and updated edition retains the strengths of the earlier version while introducing a host of new topics and insights on the twenty-first century metropolis. This new edition of Land Use and Society devotes greater attention to urban land use and related social issues with two new chapters tracing American city and metropolitan change over the twentieth century. More emphasis is given to social justice and the environmental movement and their respective roles in shaping land use and policy in recent decades. This edition of Land Use and Society by Rutherford H. Platt is updated to reflect the 2000 Census, the most recent Supreme Court decisions, and various topics of current interest such as affordable housing, protecting urban water supplies, urban biodiversity, and ecological cities. It also includes an updated conclusion that summarizes some positive and negative outcomes of urban land policies to date.
  blank slate marketing richmond va: Decolonising Intervention Meera Sabaratnam, 2018-09-15 Explores the experiences of intervention in Mozambique to examine the efficacy of colonial approaches to post-crisis statebuilding.
  blank slate marketing richmond va: Un-American Erik Edstrom, 2020-05-19 Eloquent, devastating . . . packed with gimlet-eyed analysis - cultural, economic, historical - of how American life came to look the way it does . . . Edstrom's keen observational powers encompass both the physical world and social nuance. -Los Angeles Review of Books A manifesto about America's unchallenged war machine, from an Afghanistan veteran and new kind of military hero. Before engaging in war, Erik Edstrom asks us to imagine three, rarely imagined scenarios: First, imagine your own death. Second, imagine war from “the other side.” Third: Imagine what might have been if the war had never been fought. Pursuing these realities through his own combat experience, Erik reaches the unavoidable conclusion about America at war. But that realization came too late-the damage had been done. Erik Edstrom grew up in suburban Massachusetts with an idealistic desire to make an impact, ultimately leading him to the gates of West Point. Five years later, he was deployed to Afghanistan as an infantry lieutenant. Throughout his military career, he confronted atrocities, buried his friends, wrestled with depression, and struggled with an understanding that the war he fought in, and the youth he traded to prepare for it, was in contribution to a bitter truth: The War on Terror is not just a tragedy, but a crime. The deeper tragedy is that our country lacks the courage and conviction to say so. Un-American is a hybrid of social commentary and memoir that exposes how blind support for war exacerbates the problems it's intended to resolve, devastates the people allegedly being helped, and diverts assets from far larger threats like climate change. Un-American is a revolutionary act, offering a blueprint for redressing America's relationship with patriotism, the military, and military spending.
  blank slate marketing richmond va: Creative Strategy in Advertising Bonnie L. Drewniany, A. Jerome Jewler, 2008 Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
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