| cleaning company marketing ideas: The Window Cleaning Blueprint Keith Kalfas, 2016-07-10 How to Make $500 a Day Cleaning Windows. This Book will completely transform your life. World Class information packaged in easy to understand digestible bits. This book teaches how window cleaning is rooted in the perception of luxury and not necessity. When you learn how to communicate yourself as a luxury service. You can literally quadruple your income and make more than $500 a Day Cleaning Windows. With NO Startup Money. |
| cleaning company marketing ideas: Start Your Own Cleaning Service Jacquelyn Lynn, / Entrepreneur magazine, 2014-04-15 If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process. |
| cleaning company marketing ideas: Killer Advertising For Cleaning Businesses John Braun, 2016-08-02 Written by a 20-year veteran cleaning business owner and advertising consultant to the cleaning industry, this book is for carpet cleaning, maid services, janitorial services, pressure washing, water restoration, and other cleaning businesses. Read this book and you'll discover... The formula for finding your unique selling position. Dozens of headline ideas for cleaning businesses. How to pick the most profitable advertising media for your message. Exactly what to do in a neighborhood advertising campaign so you don't go broke. A step-by-step sequence to get your clients to call you back more often and spend more money. The internet marketing plan that helps your website get twice as many leads as other cleaning websites. How to get the best commercial cleaning accounts. Killer tips to help you get more clients for less money. |
| cleaning company marketing ideas: How to Start Your Own House Cleaning Company Angela Brown, 2016-03-09 Start a house cleaning business with this step-by-step guide and be up and running in one week. Back in the olden days before the internet was really popular and you could Google search anything, there was trial and error. If you wanted to start a house cleaning business from scratch you could, but it was rarely an overnight success for anybody. Big success was tossed to the cleaning service franchisees who could afford the fancy training, and well-built brands, while the mom and pop cleaning services were left to figure it out on their own. Good news - times have changed. As an independent house cleaner, you no longer have to wade through endless Pinterest boards for tips and ideas on how to start a house cleaning business. Angela Brown built from scratch one of the most successful independently owned and operated house cleaning companies in the Southeastern United States. If you are serious about success in the cleaning service industry, you should sign up for her free tips, tricks and time saving hacks by joining the Savvy Cleaner email list at: savvycleaner.com/tips and you follow her blog at: AskaHouseCleaner.com She has trained a multitude of independent house cleaners how to take their business from day one through expansion and enormous growth. In this step-by-step guide she'll show you: How to set up your home office What office supplies you are going to need Ideas for your company logo How to choose your company name How to choose a uniform Tips on creating your company image and brand How to set your rules and policies How to choose a territory Everything you need to know about creating flyers, worksheets and why you need them. How to bid jobs, what to charge, What kind of car you need, Confidence builders & how to build instant credentials, Bonding, insurance The magic of the Mulligan, How to get an endless stream of referrals, how much you should pay for referral fees, How to never have any billing and collections, and how to always get paid and on time. (There is a reason they call Angela Brown The House Cleaning Guru.) If you're here because you have an interest in house cleaning or in upgrading your life and you want to start a house cleaning business, welcome. House cleaning business is a 49 billion dollar a year industry that is nearly recession proof - when times get hard, people work more hours to pay the bills, they have less time at home to clean, so they outsource their cleaning - which means more business for you and me. Another awesome reason to start a house cleaning business is this: unlike a regular 9 to 5 job if you get fired, you're not out of work. You simply add another customer into your new available time slot and keep going. And you will learn here how to do such an amazing job, that you will never get fired, and your clients will never want you to leave. Franchise or Start a house cleaning business? (FREE BONUS DOWNLOAD: savvycleaner.com/franchise So should you buy into an existing franchise like Molly Maid, MerryMaids, The Cleaning Authority, Maid Brigade, Maid Pro, Sears MaidServices, The Maids, Two Maids & A Mop, You've Got Maids, MaidSimple, Cleantastic, Home Cleaning Services of America, Jani-King, MopFrog, Jan Pro, Maid to Perfection, or many of the others on the market? Or should you start your own house cleaning company from scratch? There are pros and cons to both. If you are not sure of the differences, you can download a free comparison chart at savvycleaner.com/franchise For the sake of this book we are going to assume you are going to start your own. |
| cleaning company marketing ideas: How to Start a Cleaning Business Brian James, 2017-02-18 **Updated in 2017**In this turnkey guide loaded with specifics, I share the three primary marketing strategies I used to generate a $2000+ book of residual monthly income in the first month of my launch. I include several other gems that will help propel the success of your home cleaning business. Enjoy!**Bonus: 50 question cleaning quiz with answers** |
| cleaning company marketing ideas: Cleanlots BRIAN. WINCH, 2018-08-03 Cleanlots has been described as America's Simplest Business and almost as simple as a walk in the park. Entrepreneur magazine said parking lot litter cleanup is a simple, inexpensive and potentially lucrative business to get into, and the market is growing. The Cleanlots book is an operations manual on how to start and operate a parking lot litter cleanup business. Each book purchase includes FREE email and telephone support from the author. Since 1981, author Brian Winch has made a six-figure annual income cleaning up litter from parking lots, and he'll teach you to do the same. It's an excellent way to take control over your life and income; you can start this business with very little money, without a college education or advanced computer skills. It's an ideal business for anyone who likes to work outside, who's responsible and can pay attention to detail. You can also operate this business part-time, as a side hustle until you're ready to go full-time. |
| cleaning company marketing ideas: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| cleaning company marketing ideas: Right Away & All at Once Greg Brenneman, 2016-02-09 An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once. |
| cleaning company marketing ideas: Marketing Rosalind Masterson, David Pickton, 2014-03-25 *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook) |
| cleaning company marketing ideas: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| cleaning company marketing ideas: The Edge: 50 Tips from Brands that Lead Allen P. Adamson, 2013-01-08 Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit. |
| cleaning company marketing ideas: How to Sell Anything to Anybody Joe Girard, 2006-02-07 Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market. |
| cleaning company marketing ideas: Speed Cleaning Jeff Campbell, The clean team, 1991-06 Clean your entire house in 42 minutes with the Clean Team's unbeatable system that makes every move count! Cleaning Expert Jeff Campbell and the Clean Team share their techniques and tips for cleaning your home fast but with consistency and quality. They also recommend environmentally sound products and technology and how to get the very best from your housecleaning service. |
| cleaning company marketing ideas: The Gentle Art of Swedish Death Cleaning Margareta Magnusson, 2018-01-02 *The basis for the wonderfully funny and moving TV series developed by Amy Poehler and Scout Productions* A charming, practical, and unsentimental approach to putting a home in order while reflecting on the tiny joys that make up a long life. In Sweden there is a kind of decluttering called döstädning, dö meaning “death” and städning meaning “cleaning.” This surprising and invigorating process of clearing out unnecessary belongings can be undertaken at any age or life stage but should be done sooner than later, before others have to do it for you. In The Gentle Art of Swedish Death Cleaning, artist Margareta Magnusson, with Scandinavian humor and wisdom, instructs readers to embrace minimalism. Her radical and joyous method for putting things in order helps families broach sensitive conversations, and makes the process uplifting rather than overwhelming. Margareta suggests which possessions you can easily get rid of (unworn clothes, unwanted presents, more plates than you’d ever use) and which you might want to keep (photographs, love letters, a few of your children’s art projects). Digging into her late husband’s tool shed, and her own secret drawer of vices, Margareta introduces an element of fun to a potentially daunting task. Along the way readers get a glimpse into her life in Sweden, and also become more comfortable with the idea of letting go. |
| cleaning company marketing ideas: The Entrepreneur's Playbook: 100 Business Ideas Sándor Varga, Are you ready to jump into entrepreneurship? Look no further than '100 Business Ideas' a comprehensive guide that is full of innovative and with practical concepts that will set you on fire entrepreneurial spirit. From innovative tech startups to traditional ones to service-based businesses, this is the book offers plenty of inspiration and guidance to succeed to build a business. Whether you're an experienced entrepreneur or just starting out getting started, this book is a valuable resource to help you turn your ideas into profitable businesses. Get ready to take your business to new high- take it to the top with 100 business ideas |
| cleaning company marketing ideas: The Mom Test Rob Fitzpatrick, 2013-10-09 The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. |
| cleaning company marketing ideas: Disrupted Dan Lyons, 2016-04-05 An instant New York Times bestseller, Dan Lyons' hysterical (Recode) memoir, hailed by the Los Angeles Times as the best book about Silicon Valley, takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. I think they just want to hire younger people, his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of marketing fellow. What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; shower pods became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the content factory, Nerf gun fights raged. Groups went on walking meetings, and Dan's absentee boss sent cryptic emails about employees who had graduated (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball chair. |
| cleaning company marketing ideas: The 6 Figure Cleaning Business Master Class Victoria Amador, 2017-11-09 Who is this material designed for?This manual includes all my knowledge on how to start and grow a million-dollar cleaning company in a short amount of time. This is not a for lazy people looking to make a quick buck. This is for serious cleaning business owner ready to grow their companies to millions of dollars. Here I include all the information I provide on my video course found at www.tremendouslife.com called The 6 Figure Cleaning Business Master Class which is a video class explaining in detail all the content you'll see in the screenshots throughout this manual. I have also included all the content from my previous ebook where I discuss all the lessons I have learned throughout the years. Disclaimer: I am not a writer so you'll probably notice lots of grammatical errors and sentence composition issues so this book is not for those looking to read a book for pleasure - THIS is a manual and lots of material that are not meant to flow like a book....this is FOR THOSE READY TO TAKE ACTION AND APPLY WHAT WE DISCUSS HERE TO EARN MONEY strategically and consistently.What's included: * Over 70% of all the materials provided in the cleaning business master class available on tremendouslife.com, * How to start a cleaning business* Cleaning proposal / quote sample* Websites mistakes and lessons learned* Getting your first customers* Direct marketing can be a waste of time* Operational procedures* Advice to hire your first employees* SWOT analysis* How to calculate pricing for your accounts* How to fire employees and clients* Marketing tips to earn over 6 figures* Process mapping to improve your cleaning business* Google listing tips* Customer service templates from asking for feedback to asking for payment for services rendered* Email marketing samples* How to ask for payments consistently with our templates* Telephone questionnaire * Screenshots of excel files from the class (if you want the actual excel file with forecasting and HR tools the only way is to purchase the video class)* And much more!Visit tremendouslife.com to get an idea on what the actual course is all about or just read this book -either way you'll be ahead of most 99% of all others thinking or already owning a cleaning business. I have friends that have been in the cleaning business for 10 years and still have not achieve revenues over a half million...reasons are many but the number one reason I've noticed is that they have not systems in place. You can run a successful company without proper systems and yes you do need a system for everything even for ordering supplies, answering the phone, responding to emails, your sales and marketing, training and human resources system to even how you dress (uniforms), speak to your clients and much more! |
| cleaning company marketing ideas: Flier Marketing Alex Genadinik, 2015-11-23 Are you planning to promote your business with flyers? Or maybe you are already starting to promote your business with flyers and are not getting the amazing results that you were hoping for? If so, then this is the book for you. In this book you will learn to create amazing flyers which are effective at getting potential customers inspired and to desire your product, and you will learn how to create the offer on the flyers that excites people and gets them to either call you, visit your business location, or engage with your business in whatever other way you need people to engage with your business. You will also learn how and where to pass out and distribute your flyers, and how to get the most out of your flyer marketing efforts. You will even learn how to track what people do with your flyers, and how to measure results of your flier marketing efforts. Go ahead, get this book, and let's get your flier marketing to be as effective and productive as possible, and get you many clients. |
| cleaning company marketing ideas: Jump Into Janitorial Ron Piscatelli, 2004-08 Inside you will find A complete plan to build a six figure income and more. These powerful lessons can be used right away to organize and build your janitorial business. Topics as: * The perfect client profile of customers to look for. * How to market your company. * How to make sales. * How to organize your business. * How to recruit great dependable labor. * How to retain labor. * How to train your workers. * How to give a great consistent service. Start today to build a profitable cleaning business! Ron Piscatelli is an entrepreneur and successful author of Coffee Break Wisdom on starting a successful business, and author of Pasta FaZool for the Soul, the Italian cookbook everyone is talking about. Visit Ron Piscatelli at: www.RonPiscatelli.com |
| cleaning company marketing ideas: European Business and Marketing Phil Harris, Frank McDonald, 2004-05-25 The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro |
| cleaning company marketing ideas: 2,500+ Marketing Ideas for Cleaning Services Benjamin Karlstein, 2024-10-09 |
| cleaning company marketing ideas: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| cleaning company marketing ideas: How to Open & Operate a Financially Successful Cleaning Service Beth Morrow, 2008 Book & CD-ROM. A lot of people believe that they can set up and operate a cleaning business that will reap big profits with a few dollars and some cleaning supplies. The reality is most of these start-ups fail in a couple of months. As with any business, it takes hard work and time to develop a profitable cleaning business. However, armed with the detailed information in this new book, you can have your recession-proof cleaning business up and running quickly. You will learn how to build your client list quickly, properly bid on jobs, organise your schedule, and maximise your time and profits. You will learn everything you need to know BEFORE starting your cleaning business. A cleaning service can be run part- or full-time and can easily be started in your own home. As such, these businesses are one of the fastest growing segments in the service economy. This new book will teach you all you need to know about starting your own cleaning business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the service industry. This book is a comprehensive and detailed study of the business side of cleaning. This superb manual should be studied by anyone investigating the opportunities of opening a cleaning business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success (if necessary), buying (and selling) a cleaning service, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. By reading this book, you will become knowledgeable about basic cost control systems, Web site plans and diagrams, software and equipment layout and planning, sales and marketing techniques, legal concerns, IRS reporting requirements, customer service, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and auditing. In addition, you will learn how to draw up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in Microsoft Word), how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to generate high profile public relations, and how to keep bringing clients back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition owners will appreciate this valuable resource and use it as a reference in their daily activities and as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. |
| cleaning company marketing ideas: Entrepreneurial Insanity in the Dry Cleaning Business Roger T. McManus, Kevin Dubios, 2015-03-31 Roger McManus, a battle-scarred, veteran entrepreneur, collaborates with Kevin Dubois one of the dry cleaning industry's brightest stars, to develop an entirely different perspective on the subject of dry cleaning business ownership. Entrepreneurial Insanity in the Dry Cleaning Business hits home for those who 'walk the walk', comments co-author McManus. The book challenges the owners of dry cleaning businesses to look at whether they are limiting their scope to that of a small business or they have expanded their view to be that of an entrepreneur. It defines the question and describes how a dry cleaner can tell the difference between small business ownership and entrepreneurism. And, surprisingly, the analysis is less about money than it is about attitude. This is all about operating systems that allow a business to run. If the systems are in place, the owner is almost irrelevant. When the right systems are in place, the owner, Dubois quips, can essentially manage the business from an iPhone. The book challenges the owners of dry cleaning businesses to keep their personal involvement in perspective, and to get real about the business! The ideas in this book will forever change how the motivated dry cleaner will view his or her profession - and life. The concept behind Entrepreneurial Insanity rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. This book lays out the case for, and the strategy by which, professional dry cleaners can grow their business and regain their freedom. This book is the product of entrepreneurial insanity. Growth is the only cure. |
| cleaning company marketing ideas: Permission to Screw Up Kristen Hadeed, 2017-10-10 The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead–and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead. Hadeed unintentionally launched Student Maid while attending college ten years ago. Since then, Student Maid has employed hundreds of students and is widely recognized for its industry-leading retention rate and its culture of trust and accountability. But Kristen and her company were no overnight sensation. In fact, they were almost nothing at all. Along the way, Kristen got it wrong almost as often as she got it right. Giving out hugs instead of feedback, fixing errors instead of enforcing accountability, and hosting parties instead of cultivating meaningful relationships were just a few of her many mistakes. But Kristen’s willingness to admit and learn from those mistakes helped her give her people the chance to learn from their own screwups too. Permission to Screw Up dismisses the idea that leaders and organizations should try to be perfect. It encourages people of all ages to go for it and learn to lead by acting, rather than waiting or thinking. Through a brutally honest and often hilarious account of her own struggles, Kristen encourages us to embrace our failures and proves that we’ll be better leaders when we do. |
| cleaning company marketing ideas: Why She Buys Bridget Brennan, 2011-09-13 If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share. |
| cleaning company marketing ideas: Tibor Kalman Tibor Kalman, 2000-08 Tibor Kalman: Perverse Optimist is the definitive and exuberant document of the late Tibor Kalman's work and ideas. This full-color, oversize title reveals Kalman's thoughts on magazines, advertising, sex, bookstores, food, and the design profession. Product designs, stills and storyboards from his film and video projects, and spreads from his book and magazine work are included. The impressive list of contributors includes Kurt Andersen, Paola Antonelli, David Byrne, Jay Chiat, Steven Heller, Isaac Mizrahi, Chee Pearlman, Rick Poynor, and Ingrid Sischy. |
| cleaning company marketing ideas: Honorable Influence David Hagenbuch, 2016-07 Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others. |
| cleaning company marketing ideas: The Soul-Sourced Entrepreneur Christine Kane, 2020-11-17 Can you succeed in business when your strength is more about sensitivity than swagger? If you're moved by meaning, more than manipulation? In other words: Can you succeed while still being you? Christine Kane is living proof that the answer is yes. Far too many of us have swallowed the notion that business owners have to be a certain way to be successful—strategy-obsessed, data-driven, and relentlessly aggressive. Bookstore shelves are lined with guides for entrepreneurs that urge them to Crush it! 10X It! or Unf**k it! Those who aren't crushers or unf**kers of anything are left wondering if something's wrong with them. Like,maybe they're just not cut out for business. A former songwriter and performer, and then founder of Uplevel YOU—a multi-million-dollar business coaching company—Christine Kane shows a new class of entrepreneurs another way. It's time to connect, not crush. In The Soul-Sourced Entrepreneur, Kane shares the insights that have helped thousands find success without losing themselves. In these pages, readers will find a practical plan to: • Toss out ineffective, old-school goal-setting models. • Reframe your intuition and sensitivity as valuable assets, not as flaws to hide. • Examine old patterns for clues as to what's been holding you back. • Clean up the spaces and distractions draining your energy and power. • Learn to confidently trust in your own wisdom. • Break free from fear-based decision-making that plagues most businesses. Throughout the book, you'll hear stories from other soul-sourced entrepreneurs, who employ their own reliable, unique set of best practices based as much in intuition and self-awareness as on specific skills and strategies. Forget business as usual. Your business is personal, and in this new era, authenticity, creativity, and sensitivity are what set businesses apart. The Soul-Sourced Entrepreneur is your unconventional plan to build the business of your dreams, and being wildly successful by being you. |
| cleaning company marketing ideas: Profitable Advertising , 1899 |
| cleaning company marketing ideas: Pool Cleaning Business Start-Up Guide Mark Allen, 2011-07-04 This how to guide will show you effective techniques to create a profitable pool cleaning business even during these uncertain economic times. As a result of reading this guide, you will learn tips and tricks to help you start your business with minimal investment. You will learn how to correctly choose your company's legal structure. You will also learn what mistakes new business owners make and how to avoid them! If you're interested in earning more money, quickly, this is the guide for you. In addition to time saving tips, highly effective marketing ideas, and insider business secrets, you will also get an easy to understand step-by-step plan of action that takes away the usual insecurity of starting your own business. Get on the road to being your own boss and order today. |
| cleaning company marketing ideas: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| cleaning company marketing ideas: 100 Great Marketing Ideas Jim Blythe, 2009-11-28 Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application. |
| cleaning company marketing ideas: Carpet Cleaning Business Start-Up Guide Mark J. Allen, 2011-12 This how to guide will show you effective techniques to create a profitable carpet cleaning business even during these uncertain economic times. As a result of reading this guide, you will learn tips and tricks to help you start your business with minimal investment. You will learn how to correctly choose your company's legal structure. You will also learn what mistakes new business owners make and how to avoid them! If you're interested in earning more money, quickly, this is the guide for you. In addition to time saving tips, highly effective marketing ideas, and insider business secrets, you will also get an easy to understand step-by-step plan of action that takes away the usual insecurity of starting your own business. Get on the road to being your own boss and order today. |
| cleaning company marketing ideas: Ultimate Small Business Marketing Guide James Stephenson, 2007-01-01 The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added. |
| cleaning company marketing ideas: Start and Run A Successful Cleaning Business Robert Gordon, 2008-09-26 The cleaning industry is worth billions each year. There is plenty of money to be made, and you don't require any specific qualifications to get started. What you do need is a range of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health & safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base. |
| cleaning company marketing ideas: The Big Moo The Group of 33, 2005-10-20 Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. |
| cleaning company marketing ideas: Window Cleaning Business Start-up Guide Mark Allen, 2011-11-18 This how to guide will show you effective techniques to create a profitable window cleaning business even during these uncertain economic times. As a result of reading this guide, you will learn tips and tricks to help you start your business with minimal investment. You will learn how to correctly choose your company's legal structure. You will also learn what mistakes new business owners make and how to avoid them! If you're interested in earning more money, quickly, this is the guide for you. In addition to time saving tips, highly effective marketing ideas, and insider business secrets, you will also get an easy to understand step-by-step plan of action that takes away the usual insecurity of starting your own business. Get on the road to being your own boss and order today. |
| cleaning company marketing ideas: A Brilliant Idea Every 60 Seconds Michael Kryton, 2018-10-09 A Brilliant Idea Every 60 Secondsintroduces a tested ideation and creative thinking methodology developed over the author's 36-year career as a creative communications professional and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual way of operating creatively. This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible. It is not simply about techniques; it is also about understanding a context of personal, individual creativity, which allows individuals to more fully understand and embrace the Brilliant ideation techniques. Most importantly, it is about speed: generating ideas --- right now! The book is comprised of three components: Examining individual creativity: understanding the nature of your individual creative process: exploring how you think and operate creatively; understanding how others think and operate creatively; maximizing the way groups, teams and think tanks work together creatively and reach their creative potential The ideation toolkit: understanding the nine Inherent Values (idea triggers) and how they work to generate Idea Strings and Actionable Ideas; the matrix of these Inherent Values makes the creative process and ideation tangible Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem solving situations and innovative product development. |
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