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| book marketing campaign example: Must Love Dogs Claire Cook, 2014-11-26 “Wildly witty.”—USA Today “Funny and pitch perfect.”—Chicago Tribune First the much-loved novel by New York Times bestselling author Claire Cook. Then the romantic comedy movie adaptation starring Diane Lane and John Cusack. Now MUST LOVE DOGS is a tail-waggingly fun 7-book series. Voluptuous, sensuous, alluring and fun. Barely 40 DWF seeks special man to share starlit nights. Must love dogs. Divorced preschool teacher Sarah Hurlihy's first mistake is letting her bossy big sister write her personal ad. Her second mistake is showing up to meet her first date in more than a decade. Now she's juggling her teaching job, her big, rollicking, interfering south-of-Boston Irish family, and more men than she knows what to do with. And what's up with all these dogs that are suddenly galloping into her life? The Must Love Dogs series: Must Love Dogs (#1) Must Love Dogs: New Leash on Life (#2) Must Love Dogs: Fetch You Later (#3) Must Love Dogs: Bark & Roll Forever (#4) Must Love Dogs: Who Let the Cats In? (#5) Must Love Dogs: A Howliday Tail (#6) Must Love Dogs: Hearts & Barks (#7) Must Love Dogs: Lucky Enough (#8) Nobody drives you crazier than family, and nobody loves you more. PRAISE FOR CLAIRE COOK AND MUST LOVE DOGS: Claire Cook (Must Love Dogs) has built a brand writing light-hearted women's fiction blending kernels of the absurd and comedic in compulsively readable combinations.—Shelf Awareness The exuberant and charming Claire Cook is one of the sassiest and funniest creators of contemporary women's fiction. —The Times-Picayune Reading Must Love Dogs is like having lunch with your best friend—fun, breezy, and full of laughs.—Lorna Landvik Funny and quirky and honest.—Jane Heller Funny and pitch perfect. -Chicago Tribune Wildly witty—USA Today Cook dishes up plenty of charm.—San Francisco Chronicle A hoot.—The Boston Globe A hilariously original tale about dating and its place in a modern woman's life.—BookPage If Must Love Dogs is any indication of her talents, readers will hope that Claire Cook will be telling breezy summer stories from the South Shore of Massachusetts for seasons to come.—The Washington Post A laugh-out-loud novel . . . a light and lively read for anyone who has ever tried to re-enter the dating scene or tried to 'fix up' anyone else.—Boston Herald This utterly charming novel by Cook is a fun read, perfect for whiling away an afternoon on the beach.—Library Journal Claire Cook's Must Love Dogs, a book that's got more giggles than soda bread has raisins.—Hartford Courant |
| book marketing campaign example: Be the Gateway Dan Blank, 2017-03-07 Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others |
| book marketing campaign example: Trust Me I'm Lying Ryan Holiday, 2018-02-01 Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work. |
| book marketing campaign example: The Scribe Method Tucker Max, Zach Obront, 2021-04-15 Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book. |
| book marketing campaign example: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| book marketing campaign example: Savvy Ingrid Law, 2008-05-01 A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin. |
| book marketing campaign example: Marketing in the Round Gini Dietrich, Geoff Livingston, 2012-04-24 Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers |
| book marketing campaign example: Growth Hacking - a How to Guide on Becoming a Growth Hacker Joe Casanova, 2013-08-14 So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to get people in the door. A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking unsubscribe to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of word-of-mouth marketing. Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an overnight success. After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking. |
| book marketing campaign example: All Your Twisted Secrets Diana Urban, 2020-03-17 A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die? |
| book marketing campaign example: How to Market a Book: Third Edition , |
| book marketing campaign example: R.E.D. Marketing Greg Creed, Ken Muench, 2021-06-08 Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing. |
| book marketing campaign example: Daily Rituals Mason Currey, 2013-10-24 'Utterly fascinating' Daisy Goodwin, Sunday Times Benjamin Franklin took daily naked air baths and Toulouse-Lautrec painted in brothels. Edith Sitwell worked in bed, and George Gershwin composed at the piano in pyjamas. Freud worked sixteen hours a day, but Gertrude Stein could never write for more than thirty minutes, and F. Scott Fitzgerald wrote in gin-fuelled bursts - he believed alcohol was essential to his creative process. From Marx to Murakami and Beethoven to Bacon, Daily Rituals by Mason Currey presents the working routines of more than a hundred and sixty of the greatest philosophers, writers, composers and artists ever to have lived. Whether by amphetamines or alcohol, headstand or boxing, these people made time and got to work. Featuring photographs of writers and artists at work, and filled with fascinating insights on the mechanics of genius and entertaining stories of the personalities behind it, Daily Rituals is irresistibly addictive, and utterly inspiring. |
| book marketing campaign example: These Deadly Games Diana Urban, 2022-02-01 A propulsive mystery with high stakes and devious, masterful twists that will leave you guessing until the very last page. Diana Urban's latest had my jaw on the floor. —Jessica Goodman, bestselling author of They Wish They Were Us Let’s play a game. You have 24 hours to win. If you break my rules, she dies. If you call the police, she dies. If you tell your parents or anyone else, she dies. Are you ready? When Crystal Donavan gets a message on a mysterious app with a picture of her little sister gagged and bound, she agrees to play the kidnapper’s game. At first, they make her complete bizarre tasks: steal a test and stuff it in a locker, bake brownies, make a prank call. But then Crystal realizes that each task is meant to hurt—and kill—her friends, one by one. But if she refuses to play, the kidnapper will kill her sister. Is someone trying to take her team out of the running for a gaming tournament? Or have they uncovered a secret from their past, and wants them to pay for what they did... Author of All Your Twisted Secrets, Diana Urban’s explosive sophomore novel, These Deadly Games, is a must-read, propulsive YA thriller with deadly stakes, stunning twists, and a shocking ending you'll never forget—perfect for fans of I Know What You Did Last Summer and One of Us Is Lying. |
| book marketing campaign example: Plug Your Book! Steve Weber, 2007 |
| book marketing campaign example: Building a StoryBrand Donald Miller, 2017-10-10 More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| book marketing campaign example: Warwolfe Kathryn Le Veque, 2017-05-24 1066 A.D. - Discover the origins of the original de Wolfe pack, led by the man known as WARWOLFE. Before the Duke of Normandy conquered England, a legend arose. A man so fierce, so brave, and so noble, that the mere whisper of his name could strike both fear and admiration into the hearts of all men. That name is Warwolfe. Gaetan de Wolfe is this man. A legend from a family of legends, the greatest de Wolfe warrior arises as William the Conqueror sets foot in England to claim what he believes is his birthright. Gaetan brings with him nine of the fiercest knights the realm has ever seen, plowing their way into the English countryside, forging their legacies at the Battle of Hastings. But when one of Gaetan's men is kidnapped by the rogue brother of the Earl of Mercia, Gaetan refuses to let his man go. His loyalty to his men is above all. A rescue mission of epic proportions begins. Guiding the original de Wolfe Pack on this task into deadly enemy territory is a lady warrior known as Ghislaine of Mercia. The sister of the man who kidnapped Gaetan's knight, her loyalties are torn. Wary of the big Norman knight with the fierce manner, her attraction to Gaetan is nonetheless undeniable. There is a spark between them that refuses to die. Together, Gaetan and Ghislaine embark on a dangerous adventure where myths are revealed, loyalties are tested, and where a growing passion between them becomes all-consuming. Live the legend. |
| book marketing campaign example: Cause-Related Marketing M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves, 2021-03-27 This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. |
| book marketing campaign example: Ask a Manager Alison Green, 2018-05-01 'I'm a HUGE fan of Alison Green's Ask a Manager column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide 'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversations Ten years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career. You'll learn what to say when: · colleagues push their work on you - then take credit for it · you accidentally trash-talk someone in an email and hit 'reply all' · you're being micromanaged - or not being managed at all · your boss seems unhappy with your work · you got too drunk at the Christmas party With sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life. |
| book marketing campaign example: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| book marketing campaign example: The Balance Myth Teresa A. Taylor, 2013-04-01 Tired of trying to attain the mythical work-life balance and constantly feeling frustrated? Are you giving yourself a C– for your performances at work and at home? Teresa A. Taylor knows that trying to be a career woman and a mom can leave you feeling tired and defeated, and she wants you to take a new approach. She herself rapidly ascended through the ranks to become COO of a Fortune 200 company while raising two boys with her working husband, and in The Balance Myth, she shows you how you can do it too. Taylor takes you along to a meeting in the White House, to union negotiations, and to her sons’ soccer practices as she shares her candid, humorous, and heartfelt stories. Based on these real-life experiences and the lessons she learned from them, she shares the key to living with multiple responsibilities: integrating—not bifurcating—your personal and professional worlds. In addition, she offers insights about leading with integrity; surrounding yourself with positive resources; pushing through adversity; and celebrating accomplishments—especially your own. Taylor couldn’t take the mother out of the career woman or vice versa, and she believes that you shouldn’t have to either. Don’t search for balance; the answers are within you! -- Written in an engaging voice, Teresa Taylor, the high-profile COO of Qwest who orchestrated a $20 billion acquisition in the telecom industry, uses memoir and real-life examples to deliver valuable business perspectives that illustrate how she rose to the top of a Fortune 200 company while also raising her two sons with her working husband and maintaining fulfilling family relationships. Taylor illustrates that executives (as well as professionals with executive ambitions) don’t have to sacrifice a successful family life for a corner office position—and she provides the keys to managing these multiple responsibilities based on her experience. |
| book marketing campaign example: The Book Marketing Plan Dan Moskel, 2014-10-30 Once upon a time there was a city made of gold. Every day the people of this city we’re building magnificent architecture, skyscrapers, and wonders of our modern world. One day this city could boast of the only seven star hotel, host the annual richest horse race in the world, the tallest building, and even a man made island, that can be seen from outer space. Because of this celebrities would flock from all over the world to visit, and the New York Times published an article saying: “Dubai has become the kind of city where you might run into Michael Jordan at the Buddha Bar or stumble across Naomi Campbell celebrating her birthday with a multi day bash.” Because of that, the most sought after, wealthiest, and best customers in the world, including more celebrities such as Kobe Bryant, Tom Cruise, David Beckham, Giorgio Armani, and many more. Would travel from far and distant lands to bring their gold to this city. Until finally, the city of Dubai, was featured in a Rory McIlroy and Omega watch commercial, with the soundtrack of Hall of Fame, by The Script, and featuring will.i.am. The first reason I share this story with you, is not because we were recently interviewed for a TV show in Dubai. Instead, it’s to point out that you too can build a group of customers, fans, and people eagerly seeking you out to give you their gold. Just like the great city of Dubai. Next, look at everything this city has done to attract the wealthiest customers in the world. You see, the big piles of gold for every author, aren’t simply in the few dollars in book royalties. Instead, it’s in providing more value to the market in the form of speaking engagements, coaching, writing more books, consulting, selling products and services, the sky’s the limit. There’s three parts to this book, in the first we’ll discuss the foundation of effective marketing. Along with making your book attractive to the wealthiest customers in the world. In the second part, we go step by step through the six automatic sales funnels. This includes: YouTube videos, social media, articles, email marketing, building your fan club, distribution avenues, and much more. This is how we manufacture the Oprah effect for your book. And guarantee that you’ve got royalty payments hitting your bank account, as often as LeBron James makes jump shots. In the third and final section, we discuss advanced marketing strategies, and dive deep into how exactly to earn maximum ROI, return on investment, from your book. Now, I’ve been working with marketing full time since 2006, and have earned millions of dollars. You may have even seen me on national TV in my own commercial, appearing on ESPN, NatGeo, Comedy Central, MTV, VH-1, A&E, and many more. I only share this with you, so you know, we ain’t blowing hot air over here. Marketing is my trade, skill, and life’s work. Warning Yes, a warning this is not a book for wantreprenuers, excuse makers, or those desperate to just think positively and have checks magically appear in the mailbox. This is a blunt revelation of how exactly to make your book become a best seller. And as the late great Earn Nightingale said our rewards in life are in direct proportion to the amount of service we provide. In this spirit we’ve created a number of bonus gifts for you. The first includes a training course with videos, were you’ll get a behind the scenes look at precisely how to deploy these book marketing weapons. And for the first 100 people that sign up at DanMoskelUniversity.com, and join our congregation. We’ve created two extra special bonuses with a retail value of $197.00. This includes personal one on one help with me, full details inside. |
| book marketing campaign example: Born For This Chris Guillebeau, 2016-04-21 The New York Times bestselling author of The $100 Startup, Chris Guillebeau shows us how to enjoy greater career success and personal fulfilment by finding the work we were born to do, whether within a traditional company or business, or by striking out on our own. Born For This helps you create your own self-styled career with a practical, step-by-step guide to finding work that feels so right it doesn't even seem like work. Learn how to: · Launch a side job that turns a passion into a profitable business. · Win the career lottery by finding a dream position within a traditional organization. · Become a DIY rock star by fashioning an entirely new profession around your varied interests. · OR hack an existing humdrum job into work you will love. Guillebeau offers an actionable method and framework for turning our passions into paychecks. |
| book marketing campaign example: Traffic Secrets Russell Brunson, 2023-07-25 Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell. |
| book marketing campaign example: Marketing That Works Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau, 2007-03-21 Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software! |
| book marketing campaign example: The Traveler's Gift Andy Andrews, 2005-04-30 A New York Times bestseller with over 1.3 million copies sold! Only a few months ago, he was a successful executive. Now he’s a desperate man. Join David Ponder on an incredible journey to discover the Seven Decisions for success that can turn any life around, no matter how hopeless a situation seems. Forty-six-year-old David Ponder feels like a total failure. Once a high-flying executive in a Fortune 500 company, he now works a part-time, minimum wage job and struggles to support his family. Suddenly an even greater crisis hits: his daughter becomes ill, and he can’t even afford to get her the medical help she needs. When David’s car skids on an icy road, he wonders if he even cares to survive the crash. But an extraordinary experience awaits David Ponder. He suddenly finds himself traveling back in time, meeting leaders and heroes at crucial moments in their lives—from Abraham Lincoln to Anne Frank. As David speaks with each of these historical figures, they share their personal philosophies with him. By the time his journey is over, he has received seven secrets for success—and a second chance. Among these crucial decisions for success are: The buck stops here, and I am responsible for my past and my future I will seek wisdom and be a servant to others I will greet this day with a forgiving spirit, and I will forgive myself Today I will choose to be happy and be the possessor of a grateful spirit The message is simple: Life is about choices. While we have little control over the events that occur in our lives, success is determined by the choices we make daily. The Traveler’s Gift will challenge you, inspire you, and give you seven decisions that you can employ to determine your own personal success. Acclaim for The Traveler’s Gift: Good Morning America’s “Read This!” book selection for May 2003 Hit the New York Times bestseller list and remained there for 17 weeks Reached #5 on the New York Times Business Bestseller list Wall Street Journal, USA Today, and Publisher’s Weekly bestseller Translated into nearly 20 languages, including Braille |
| book marketing campaign example: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Joe Pulizzi, Robert Rose, 2017-09-08 Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends. |
| book marketing campaign example: The Case of the Missing Moonstone Jordan Stratford, 2015-01-29 When Mary Godwin and Lady Ada Byron first meet, they don’t exactly hit it off. But with crime on the rise, the unlikely pair form a detective agency to hunt down clever criminals on the streets of London. Their first case involves a stolen necklace, a false confession, and lots of suspicious suspects – but these are no match for Ada and Mary. Filled with daring balloon chases, vile villains and two unforgettable heroines, The Case of the Missing Moonstone is the first in a thrilling new series; perfect for all aspiring sleuths. |
| book marketing campaign example: Little Lovely Things Maureen Joyce Connolly, 2019-04-02 Combining the suspense and razor-sharp outlook of a Gillian Flynn novel, Maureen Connolly's debut sizzles. I finished Little Lovely Things in one heartbreaking, tear-batting gulp.—Jenny Milchman, USA Today bestselling author of Wicked River A mother's chance decision leads to a twist of fate that is every parent's worst nightmare in this gripping thriller. Could any family endure such crippling suspense? It is the wrong time to get sick. Speeding down the highway on the way to work, her two little girls sleeping in the back seat, medical resident Claire Rawlings doesn't have time for the nausea overtaking her. But as the world tilts sideways, she pulls into a gas station, runs to the bathroom, and passes out. When she wakes up minutes later, her car—and her daughters—are gone. The police have no leads, and the weight of guilt presses down on Claire as each new hour passes with no trace of her girls. All she has to hold on to are her strained marriage, a potentially unreliable witness who emerges days later, and the desperate but unquenchable belief that her daughters are out there somewhere. As uplifting as it is devastating, Little Lovely Things is a poignant mystery about a family shattered by tragedy and a mother's fierce determination to make it whole again—whatever that may take. Perfect for readers of Watch Me Disappear by Janelle Brown and After Anna by Lisa Scottoline! Praise for Little Lovely Things: Little Lovely Things is an insightful and moving read that is well worth the journey.—Vivian Schilling, bestselling author of Quietus Finding shards of hope amidst the chaos of tragedy is a testament to both the writer, and the characters she creates.—Jenny Milchman, USA Today bestselling author of Wicked River A shattering adventure.—Jacquelyn Mitchard, bestselling author of The Deep End of the Ocean |
| book marketing campaign example: Adcreep Mark Bartholomew, 2017-05-23 Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, adcreep—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. |
| book marketing campaign example: Killer Web Content Gerry McGovern, 2011-07-01 On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right. |
| book marketing campaign example: Conservation Research, Policy and Practice William J. Sutherland, Peter N. M. Brotherton, Zoe G. Davies, Nancy Ockendon, Nathalie Pettorelli, Juliet A. Vickery, 2020-04-16 Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core. |
| book marketing campaign example: How to Market a Product for Under $500 Jeffrey Dobkin, 1996 Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book. |
| book marketing campaign example: The New Better Off Courtney E. Martin, 2016-10-04 Are we living the good life—and what defines 'good', anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the New Better Off. The New Better Offputs a name to the American phenomenon of rejecting the traditional dream of a 9-to-5 job, home ownership, and a nuclear family structure, illuminating the alternate ways Americans are seeking happiness and success. Including commentary on recent changes in how we view work, customs and community, marriage, rituals, money, living arrangements, and spirituality, The New Better Off uses personal stories and social analysis to explore the trends shaping our country today. Martin covers growing topics such as freelancing, collaborative consumption, communal living, and the breaking down of gender roles. The New Better Offis about the creative choices individuals are making in their vocational and personal lives, but it's also about the movements, formal and informal, that are coalescing around the New Better Off idea-people who are reinventing the social safety net and figuring out how to truly better their own communities. |
| book marketing campaign example: Marketing Campaign Development Mike Gospe, 2008 This book is a practical, pragmatic how to book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: I'm over-worked don't have the time to think strategically or Planning is overrated. I just need to get these projects done. As a result, we take short-cuts like ready, fire, aim. Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan. |
| book marketing campaign example: Publicize Your Book! Jacqueline Deval, 2003 More information to be announced soon on this forthcoming title from Penguin USA |
| book marketing campaign example: The Best Digital Marketing Campaigns in the World Damian Ryan, Calvin Jones, 2011-06-03 With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape. |
| book marketing campaign example: How to Make Real Money Selling Books Brian Jud, 2008-11 The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more. |
| book marketing campaign example: Why Your Marketing Is Killing Your Business: And What To Do About It Minal Sampat, 2019-01-10 Do you funnel time, resources, and a significant portion of your budget into every marketing platform you can think of, only to see few results? If so, you're not alone. This common problem is not only frustrating but the complete opposite of business growth. Marketing that doesn't convert eats away at revenue, leaving your business stagnant. Let it go on for too long, and you'll quickly find that marketing has killed your business. Fortunately, there is a way to turn this problem around and get production back on a growth track. Customers who want what your business offers are out there. To find them, you need the right tools and an understanding of how to leverage them. In Why Your Marketing is Killing Your Business and What to Do About It, expert marketing strategist Minal Sampat shares exactly that, illustrating with real-life examples from over ten years of experience working with businesses in multiple industries. In this easy-to-read, conversational guide, Minal untangles some of the mysteries of the market, including social media platforms, and shares how a few of her clients have achieved real results such as: reducing their marketing budget by $20,000 nearly doubling their customer base gaining thousands of online followers and reviews increasing production by 20% even while experiencing a drop in new customers making social media presence the top source of business referrals Why Your Marketing is Killing Your Business and What to Do About It also includes strategies based on nationwide workshops Minal leads with businesses of all sizes and locations. Just like workshop attendees, business owners can complete these activities and walk away with detailed, custom marketing plans ready for execution. Your business is more than just your livelihood: it is your passion, your inspiration, and your contribution to the community around you. Your customers recognize this, but only if you are visible and authentic. If you're ready to start connecting with your ideal customers to launch your business growth pattern, Why Your Marketing is Killing Your Business and What to Do About It has everything you need to begin the journey. |
| book marketing campaign example: Facebook Marketing Steven Holzner, 2008-08-28 Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications |
| book marketing campaign example: Book Marketing and Promotion Hans M. Zell, 2001 |
Book Marketing Plan Template - Nonfiction Writers Conference
Use these sample book marketing plan goals to jumpstart your thinking: To become an Amazon category best-seller within two months of my book’s publication date.
The Ultimate Guide for Successful Book Marketing - Smith …
you can generate buzz about your book, target your readership, receive media coverage, and establish yourself as a leader within your industry or genre – all of which lead to increased …
Ultimate Book Marketing Plan Template-v5
The Book Marketing Plan Template uses 15 sections to help you identify essential tactics to promote your book. Each section includes concise instructions with checklists
The Ultimate Guide to Promoting a Book Launch - BookBub …
To help you develop a marketing plan for your next release, this flipbook will walk you through the stages of a book launch, with examples of how successful authors have promoted their new …
Author's Marketing Plan
Scope: This article is to help ArcheBooks Authors understand the necessity of developing an individual marketing plan for their books, and specific guidance about what to include in that …
How to Run A Book Launch Campaign - launchmybook.com
how to run a book launch campaign The organizing principle of any campaign is your core messaging, which is based upon deciding the best way to communicate both you and your …
Book Marketing Plan - GeeMorgan Publishing
A strategy is your over-arching approach to promoting your book. It’s a “big picture” view that summarizes the thinking behind your efforts. What’s your strategy for getting exposure for your …
Campaign book example 1
this campaign book. In our primary research, 62 percent of respondents answered that the ate breakfast, followed by 28 percent respond-ing “sometimes” and 10 percent responding that …
Marketing and Promotion Guide - Book Guild
To help you understand what will be happening – and when – from a marketing perspective, we have included a guide marketing timeline. We build accurate metadata about your book …
The Indie Author’s Guide to Digital Book Marketing
For authors and book marketers looking to drive online book sales, a little insight into how certain online platforms steer the customer journey, reveal authors and titles, and enable …
Marketing campaign planning guide - CultureHive
Campaign plans sit within your overall marketing strategy to promote specific products, performances, exhibitions or services. The process of campaign planning helps you organise …
A Guide to Wiley Book Marketing
Channel Marketing’s goal is to increase customer engagement by generating demand for your content through effective and strategic marketing campaigns through our global retail, …
Book Launch Checklist - Introduction - Nonfiction Authors …
Many authors have a goal of getting their books on an Amazon best seller list, and have been told that the way to do that is to hold a big one-day launch campaign. The way this works is that …
INTEGRATED MARKETING CAMPAIGN - UWA Online
Having an integrated marketing campaign plan helps you create marketing that impacts customer decisions more than siloed marketing. How can you put this information into action for your …
Create a Book Marketing Plan That Sells Books
A written book marketing and promotion plan will give you a blueprint for promoting your book and keep you focused on what's important. It will also guide you in how best to spend your limited …
CASE STUDY How an out-of-the-box book marketing …
Apr 3, 2023 · Greenleaf on an out-of-the-box marketing campaign as well as a Cleveland-based publicist to capitalize on local media interest. As a result, The Company of Demons continues …
Pocket Guide to Book Marketing - Koehler Books Publishing
4 POCKET GUIDE TO BOOK MARKETING Second, you must become a student of social media. If you are graphically inclined, create a design look for your campaign. Begin producing visual …
What is a Marketing Campaign? - Adobe Experience Cloud
In this guide, we’ll walk you through the steps of building an effective marketing campaign and measuring its results. Through real-life examples, you'll gain the understanding you need to …
The Ultimate Collection of Audiobook Marketing Examples
real-world examples of authors and publishers marketing their audiobooks. While not all the examples will be directly applicable to you, we think this collection is a great starting point for …
Pitch Perfect: The Past, Present, and Way Forward for Book …
book campaigns run by marketing agency ZG Communications between 2018 and 2019, with each case study illustrating how to construct a tailored pitch and capitalize on a book’s …
Book Marketing Plan Template - Nonfiction Writers …
Use these sample book marketing plan goals to jumpstart your thinking: To become an Amazon category best-seller within two months of my book’s publication date.
Ultimate Book Marketing Plan Template-v5
The Book Marketing Plan Template uses 15 sections to help you identify essential tactics to promote your book. Each section includes concise instructions with checklists
The Ultimate Guide for Successful Book Marketing - Smith …
you can generate buzz about your book, target your readership, receive media coverage, and establish yourself as a leader within your industry or genre – all of which lead to increased …
The Ultimate Guide to Promoting a Book Launch - BookBub …
To help you develop a marketing plan for your next release, this flipbook will walk you through the stages of a book launch, with examples of how successful authors have promoted their new …
Author's Marketing Plan
Scope: This article is to help ArcheBooks Authors understand the necessity of developing an individual marketing plan for their books, and specific guidance about what to include in that …
How to Run A Book Launch Campaign - launchmybook.com
how to run a book launch campaign The organizing principle of any campaign is your core messaging, which is based upon deciding the best way to communicate both you and your …
Book Marketing Plan - GeeMorgan Publishing
A strategy is your over-arching approach to promoting your book. It’s a “big picture” view that summarizes the thinking behind your efforts. What’s your strategy for getting exposure for your …
Campaign book example 1
this campaign book. In our primary research, 62 percent of respondents answered that the ate breakfast, followed by 28 percent respond-ing “sometimes” and 10 percent responding that …
Marketing and Promotion Guide - Book Guild
To help you understand what will be happening – and when – from a marketing perspective, we have included a guide marketing timeline. We build accurate metadata about your book …
The Indie Author’s Guide to Digital Book Marketing
For authors and book marketers looking to drive online book sales, a little insight into how certain online platforms steer the customer journey, reveal authors and titles, and enable …
Marketing campaign planning guide - CultureHive
Campaign plans sit within your overall marketing strategy to promote specific products, performances, exhibitions or services. The process of campaign planning helps you organise …
INTEGRATED MARKETING CAMPAIGN - UWA Online
Having an integrated marketing campaign plan helps you create marketing that impacts customer decisions more than siloed marketing. How can you put this information into action for your …
A Guide to Wiley Book Marketing
Channel Marketing’s goal is to increase customer engagement by generating demand for your content through effective and strategic marketing campaigns through our global retail, …
Book Launch Checklist - Introduction - Nonfiction Authors …
Many authors have a goal of getting their books on an Amazon best seller list, and have been told that the way to do that is to hold a big one-day launch campaign. The way this works is that …
Create a Book Marketing Plan That Sells Books
A written book marketing and promotion plan will give you a blueprint for promoting your book and keep you focused on what's important. It will also guide you in how best to spend your limited …
Pocket Guide to Book Marketing - Koehler Books Publishing
4 POCKET GUIDE TO BOOK MARKETING Second, you must become a student of social media. If you are graphically inclined, create a design look for your campaign. Begin producing visual …
What is a Marketing Campaign? - Adobe Experience Cloud
In this guide, we’ll walk you through the steps of building an effective marketing campaign and measuring its results. Through real-life examples, you'll gain the understanding you need to …
The Ultimate Collection of Audiobook Marketing Examples
real-world examples of authors and publishers marketing their audiobooks. While not all the examples will be directly applicable to you, we think this collection is a great starting point for …
Pitch Perfect: The Past, Present, and Way Forward for Book …
book campaigns run by marketing agency ZG Communications between 2018 and 2019, with each case study illustrating how to construct a tailored pitch and capitalize on a book’s …
Book Marketing CheCklist - amphoraepublishing.com
Examples include: expenses; actions you’ve already taken; resources you could use, etc. Staple it all together. The result will be a collection of pages that is a complete checklist for your book …
