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| cluster analysis interpretation spss: A Concise Guide to Market Research Marko Sarstedt, Erik Mooi, 2014-08-07 This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22 |
| cluster analysis interpretation spss: A Concise Guide to Market Research Marko Sarstedt, Erik Mooi, 2014-07-29 This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22 |
| cluster analysis interpretation spss: Data Analysis in Management with SPSS Software J.P. Verma, 2012-12-13 This book provides readers with a greater understanding of a variety of statistical techniques along with the procedure to use the most popular statistical software package SPSS. It strengthens the intuitive understanding of the material, thereby increasing the ability to successfully analyze data in the future. The book provides more control in the analysis of data so that readers can apply the techniques to a broader spectrum of research problems. This book focuses on providing readers with the knowledge and skills needed to carry out research in management, humanities, social and behavioural sciences by using SPSS. |
| cluster analysis interpretation spss: IBM SPSS Statistics 19 Statistical Procedures Companion Marija J. Norušis, 2011-02-17 IBM SPSS Statistics 19 Statistical Procedures Companion contains tips, warnings, and examples that will help you take advantage of IBM SPSS Statistics 19 to better analyze data. This book contains a basic review of the underlying statistical concepts, with an emphasis on the practice of analyzing data. Ideal for both new and experienced users, this companion offers suggestions and strategies for handling the issues that arise when analyzing data. IBM SPSS Statistics 19 Statistical Procedures Companion covers various statistical procedures in IBM SPSS Statistics. This book also contains introductory chapters on using the software, creating and cleaning data files, testing hypotheses, and describing data. |
| cluster analysis interpretation spss: Practical Multivariate Analysis Abdelmonem Afifi, Susanne May, Robin Donatello, Virginia A. Clark, 2019-10-16 This is the sixth edition of a popular textbook on multivariate analysis. Well-regarded for its practical and accessible approach, with excellent examples and good guidance on computing, the book is particularly popular for teaching outside statistics, i.e. in epidemiology, social science, business, etc. The sixth edition has been updated with a new chapter on data visualization, a distinction made between exploratory and confirmatory analyses and a new section on generalized estimating equations and many new updates throughout. This new edition will enable the book to continue as one of the leading textbooks in the area, particularly for non-statisticians. Key Features: Provides a comprehensive, practical and accessible introduction to multivariate analysis. Keeps mathematical details to a minimum, so particularly geared toward a non-statistical audience. Includes lots of detailed worked examples, guidance on computing, and exercises. Updated with a new chapter on data visualization. |
| cluster analysis interpretation spss: Cluster Analysis in Neuropsychological Research Daniel N. Allen, Gerald Goldstein, 2014-07-08 Cluster analysis is a multivariate classification technique that allows for identification of homogenous subgroups within diverse samples based on shared characteristics. In recent years, cluster analysis has been increasingly applied to psychological and neuropsychological variables to address a number of empirical questions. This book provides an overview of cluster analysis, including statistical and methodological considerations in its application to neurobehavioral variables. First, an introduction to cluster analysis is presented that emphasizes issues of relevance to neuropsychological research, including controversies surrounding it use. Cluster analysis is then applied to clinical disorders that do not have an associated prototypical neuropsychological profile, including traumatic brain injury, schizophrenia, and health problems associated with homelessness. In a second application, cluster analysis is used to investigate the course of normal memory development. Finally, cluster analysis is applied to classification of brain injury severity in children and adolescents who sustained traumatic brain injury. |
| cluster analysis interpretation spss: Performing Data Analysis Using IBM SPSS Lawrence S. Meyers, Glenn C. Gamst, A. J. Guarino, 2013-08-12 Features easy-to-follow insight and clear guidelines to perform data analysis using IBM SPSS® Performing Data Analysis Using IBM SPSS® uniquely addresses the presented statistical procedures with an example problem, detailed analysis, and the related data sets. Data entry procedures, variable naming, and step-by-step instructions for all analyses are provided in addition to IBM SPSS point-and-click methods, including details on how to view and manipulate output. Designed as a user’s guide for students and other interested readers to perform statistical data analysis with IBM SPSS, this book addresses the needs, level of sophistication, and interest in introductory statistical methodology on the part of readers in social and behavioral science, business, health-related, and education programs. Each chapter of Performing Data Analysis Using IBM SPSS covers a particular statistical procedure and offers the following: an example problem or analysis goal, together with a data set; IBM SPSS analysis with step-by-step analysis setup and accompanying screen shots; and IBM SPSS output with screen shots and narrative on how to read or interpret the results of the analysis. The book provides in-depth chapter coverage of: IBM SPSS statistical output Descriptive statistics procedures Score distribution assumption evaluations Bivariate correlation Regressing (predicting) quantitative and categorical variables Survival analysis t Test ANOVA and ANCOVA Multivariate group differences Multidimensional scaling Cluster analysis Nonparametric procedures for frequency data Performing Data Analysis Using IBM SPSS is an excellent text for upper-undergraduate and graduate-level students in courses on social, behavioral, and health sciences as well as secondary education, research design, and statistics. Also an excellent reference, the book is ideal for professionals and researchers in the social, behavioral, and health sciences; applied statisticians; and practitioners working in industry. |
| cluster analysis interpretation spss: Categorical Data Analysis With Sas and Spss Applications Bayo Lawal, H. Bayo Lawal, 2003-10-17 This book covers the fundamental aspects of categorical data analysis with an emphasis on how to implement the models used in the book using SAS and SPSS. This is accomplished through the frequent use of examples, with relevant codes and instructions, that are closely related to the problems in the text. Concepts are explained in detail so that students can reproduce similar results on their own. Beginning with chapter two, exercises at the end of each chapter further strengthen students' understanding of the concepts by requiring them to apply some of the ideas expressed in the text in a more advanced capacity. Most of these exercises require intensive use of PC-based statistical software. Numerous tables with results of analyses, including interpretations of the results, further strengthen students' understanding of the material. Categorical Data Analysis With SAS(R) and SPSS Applications features: *detailed programs and outputs of all examples illustrated in the book using SAS(R) 8.02 and SPSS on the book's CD; *detailed coverage of topics often ignored in other books, such as one-way classification (ch. 3), the analysis of doubly classified data (ch. 11), and generalized estimating equations (ch. 12); and *coverage of SAS(R) PROC FREQ, GENMOD, LOGISTIC, PROBIT, and CATMOD, as well as SPSS PROC CROSSTABS, GENLOG, LOGLINEAR, PROBIT, LOGISTIC, NUMREG, and PLUM. This book is ideal for upper-level undergraduate or graduate-level courses on categorical data analysis taught in departments of biostatistics, statistics, epidemiology, psychology, sociology, political science, and education. A prerequisite of one year of calculus and statistics is recommended. The book has been class tested by graduate students in the department of biometry and epidemiology at the Medical University of South Carolina. |
| cluster analysis interpretation spss: Cluster Analysis Brian S. Everitt, Sabine Landau, Morven Leese, 2001 Cluster analysis comprises a range of methods of classifying multivariate data into subgroups and these techniques are widely applicable. This new edition incorporates material covering developing areas such as Bayesian statistics & neural networks. |
| cluster analysis interpretation spss: Business Research Methods S Sreejesh, Sanjay Mohapatra, M R Anusree, 2013-07-31 Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations. |
| cluster analysis interpretation spss: Multivariate Analysis Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, Thomas Weiber, 2021-10-13 Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge. |
| cluster analysis interpretation spss: Cluster Analysis Brian S. Everitt, Sabine Landau, Morven Leese, Daniel Stahl, 2011-01-14 Cluster analysis comprises a range of methods for classifying multivariate data into subgroups. By organizing multivariate data into such subgroups, clustering can help reveal the characteristics of any structure or patterns present. These techniques have proven useful in a wide range of areas such as medicine, psychology, market research and bioinformatics. This fifth edition of the highly successful Cluster Analysis includes coverage of the latest developments in the field and a new chapter dealing with finite mixture models for structured data. Real life examples are used throughout to demonstrate the application of the theory, and figures are used extensively to illustrate graphical techniques. The book is comprehensive yet relatively non-mathematical, focusing on the practical aspects of cluster analysis. Key Features: Presents a comprehensive guide to clustering techniques, with focus on the practical aspects of cluster analysis Provides a thorough revision of the fourth edition, including new developments in clustering longitudinal data and examples from bioinformatics and gene studies./li> Updates the chapter on mixture models to include recent developments and presents a new chapter on mixture modeling for structured data Practitioners and researchers working in cluster analysis and data analysis will benefit from this book. |
| cluster analysis interpretation spss: Teach Yourself Cluster Analysis, Conjoint Analysis, and Econometrics Techniques Hui Liew, 2013-10-08 This book will address such classification and econometrics techniques as cluster analysis, conjoint analysis, seemingly unrelated regression, and simultaneous equations modeling. The purpose and rationale for using each technique will be explained in lay man's terms, using illustrative concepts that are easily understood. Mathematical prerequisites are generally low; the author assumes her reader has some familiarity with descriptive statistics and multivariate analysis. After reading the book, the reader will be able to understand and apply each technique without having to know the meaning of Greek symbols and equations. The syntax and output for each technique will be discussed and the author will provide a clear explanation of how to interpret the output. Readers will know how to modify the syntax provided in the book and apply them to their own programs to use. Programming syntax in SPSS and R are provided. |
| cluster analysis interpretation spss: How to Use SPSS® Brian C. Cronk, 2017-11-10 How to Use SPSS® is designed with the novice computer user in mind and for people who have no previous experience of using SPSS. Each chapter is divided into short sections that describe the statistic being used, important underlying assumptions, and how to interpret the results and express them in a research report. The book begins with the basics, such as starting SPSS, defining variables, and entering and saving data. It covers all major statistical techniques typically taught in beginning statistics classes, such as descriptive statistics, graphing data, prediction and association, parametric inferential statistics, nonparametric inferential statistics and statistics for test construction. More than 250 screenshots (including sample output) throughout the book show students exactly what to expect as they follow along using SPSS. The book includes a glossary of statistical terms and practice exercises. A complete set of online resources including video tutorials and output files for students, and PowerPoint slides and test bank questions for instructors, make How to Use SPSS® the definitive, field-tested resource for learning SPSS. New to this edition: Fully updated to SPSS 24 and IBM SPSS Statistics Cloud New chapter on ANOVA New material on inter-rater reliability New material on syntax Additional coverage of data entry and management |
| cluster analysis interpretation spss: Building SPSS Graphs to Understand Data James O. Aldrich, Hilda M. Rodriguez, 2013 This handy guide can be used in conjunction with any introductory or intermediate statistics book where the focus is on in-depth presentation of how graphs are used. |
| cluster analysis interpretation spss: Handbook of Research Methods in Corporate Social Responsibility David Crowther, Linne Lauesen, 2017-12-29 Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area. |
| cluster analysis interpretation spss: Applied Statistics and Multivariate Data Analysis for Business and Economics Thomas Cleff, 2019-07-10 This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata. |
| cluster analysis interpretation spss: MULTIVARIATE DATA ANALYSIS R. Shanthi, 2019-06-10 Multivariate Data Analysis Introduction to SPSS Outliers Normality Test of Linearity Data Transformation Bootstrapping Homoscedasticity Introduction to IBM SPSS – AMOS Multivariate Analysis of Variance (MANOVA) One Way Manova in SPSS Multiple Regression Analysis Binary Logistic Regression Factor Analysis Exploratory Factor Analysis Confirmatory Factor Analysis Cluster Analysis K - Mean Cluster Analysis Hierarchical Cluster Analysis Discriminant Analysis Correspondence Analysis Multidimensional Scaling Example - Multidimensional Scaling (ALSCAL) Neural Network Decision Trees Path Analysis Structural Equation Modeling Canonical Correlation |
| cluster analysis interpretation spss: Statistical Methods in Psychiatry Research and SPSS M. Venkataswamy Reddy, 2019-01-15 This volume, Statistical Methods in Psychiatry Research and SPSS, now going into its second edition, has been helping psychiatrists expand their knowledge of statistical methods and fills the gaps in their applications as well as introduces data analysis software. It addresses the statistical needs of physicians and presents a simplified approach. The book emphasizes the classification of fundamental statistical methods in psychiatry research that are precise and simple. Professionals in the field of mental health and allied subjects without any mathematical background will easily understand all the relevant statistical methods and carry out the analysis and interpret the results in their respective field without consulting any statistician. This new volume has over 100 pages of new material, including several new appendixes. The sequence of the chapters, the sections within the chapters, the subsections within the sections, and the points within the subsections have all been arranged to help professionals in classification refine their knowledge in statistical methods and fills the gaps. |
| cluster analysis interpretation spss: A Handbook of Research Methods for Clinical and Health Psychology Jeremy Miles, Paul Gilbert, 2005 Though psychology as a discipline has grown enormously in popularity in recent years, compulsory courses in research methods and statistics are seldom embarked upon with any great enthusiasm within the undergraduate and postgraduate communities. Many postgraduate and PhD students start theirresearch ill-equipped to design effective experiments and to properly analyse their results. This lack of knowledge also limits their ability to critically assess and evaluate research done by others. This book is a practical guide to carrying out research in health psychology and clinical psychology. It bridges the gap between undergraduate and postgraduate study. As well as describing the various techniques and methods available to students, it provides them with a proper understanding of whata specific technique does - going beyond the introductory descriptions typical of most undergraduate methods books. The book describes both quantitative and qualitativeve approaches to data collection, providing valuable advice on methods ranging from psychometric testing to discourse analysis. Forboth undergraduate and postgraduate students, the book will be essential in making them aware of the full range of techniques available, helping them to design scientifically rigorous experiments, and effectively analyse their results. |
| cluster analysis interpretation spss: IBM SPSS Statistics 27 Step by Step Darren George, Paul Mallery, 2021-12-29 IBM SPSS Statistics 27 Step by Step: A Simple Guide and Reference, seventeenth edition, takes a straightforward, step-by-step approach that makes SPSS software clear to beginners and experienced researchers alike. Extensive use of four-color screen shots, clear writing, and step-by-step boxes guide readers through the program. Output for each procedure is explained and illustrated, and every output term is defined. Exercises at the end of each chapter support students by providing additional opportunities to practice using SPSS. This book covers the basics of statistical analysis and addresses more advanced topics such as multidimensional scaling, factor analysis, discriminant analysis, measures of internal consistency, MANOVA (between- and within-subjects), cluster analysis, Log-linear models, logistic regression, and a chapter describing residuals. The end sections include a description of data files used in exercises, an exhaustive glossary, suggestions for further reading, and a comprehensive index. IBM SPSS Statistics 27 Step by Step is distributed in 85 countries, has been an academic best seller through most of the earlier editions, and has proved an invaluable aid to thousands of researchers and students. New to this edition: Screenshots, explanations, and step-by-step boxes have been fully updated to reflect SPSS 27 A new chapter on a priori power analysis helps researchers determine the sample size needed for their research before starting data collection. |
| cluster analysis interpretation spss: Approaching Multivariate Analysis, 2nd Edition Pat Dugard, John Todman, Harry Staines, 2022-06-30 This fully updated new edition not only provides an introduction to a range of advanced statistical techniques that are used in psychology, but has been expanded to include new chapters describing methods and examples of particular interest to medical researchers. It takes a very practical approach, aimed at enabling readers to begin using the methods to tackle their own problems. This book provides a non-mathematical introduction to multivariate methods, with an emphasis on helping the reader gain an intuitive understanding of what each method is for, what it does and how it does it. The first chapter briefly reviews the main concepts of univariate and bivariate methods and provides an overview of the multivariate methods that will be discussed, bringing out the relationships among them, and summarising how to recognise what types of problem each of them may be appropriate for tackling. In the remaining chapters, introductions to the methods and important conceptual points are followed by the presentation of typical applications from psychology and medicine, using examples with fabricated data. Instructions on how to do the analyses and how to make sense of the results are fully illustrated with dialogue boxes and output tables from SPSS, as well as details of how to interpret and report the output, and extracts of SPSS syntax and code from relevant SAS procedures. This book gets students started, and prepares them to approach more comprehensive treatments with confidence. This makes it an ideal text for psychology students, medical students and students or academics in any discipline that uses multivariate methods. |
| cluster analysis interpretation spss: Business Research Methods: Naval Bajpai, 2011 Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an |
| cluster analysis interpretation spss: Exploratory Data Analysis in Business and Economics Thomas Cleff, 2013-11-12 In a world in which we are constantly surrounded by data, figures, and statistics, it is imperative to understand and to be able to use quantitative methods. Statistical models and methods are among the most important tools in economic analysis, decision-making and business planning. This textbook, “Exploratory Data Analysis in Business and Economics”, aims to familiarise students of economics and business as well as practitioners in firms with the basic principles, techniques, and applications of descriptive statistics and data analysis. Drawing on practical examples from business settings, it demonstrates the basic descriptive methods of univariate and bivariate analysis. The textbook covers a range of subject matter, from data collection and scaling to the presentation and univariate analysis of quantitative data, and also includes analytic procedures for assessing bivariate relationships. It does not confine itself to presenting descriptive statistics, but also addresses the use of computer programmes such as Excel, SPSS, and STATA, thus treating all of the topics typically covered in a university course on descriptive statistics. The German edition of this textbook is one of the “bestsellers” on the German market for literature in statistics. |
| cluster analysis interpretation spss: Statistical Techniques in Geographical Analysis Dennis Wheeler, Gareth Shaw, Stewart Barr, 2013-07-23 This volume includes changes in the switch from DOS-based to Windows-based, menu-driven forms of SPSS and MINITAB is the most important. The other change shows availability of data in digital form from websites or via CD-ROMs. The book is useful for teachers and students. |
| cluster analysis interpretation spss: A Handbook of Statistical Analyses Using SPSS Sabine Landau, Brian S. Everitt, 2003-11-24 A Handbook of Statistical Analyses Using SPSS clearly describes how to conduct a range of univariate and multivariate statistical analyses using the latest version of the Statistical Package for the Social Sciences, SPSS 11. Each chapter addresses a different type of analytical procedure applied to one or more data sets, primarily from the social and behavioral sciences areas. Each chapter also contains exercises relating to the data sets introduced, providing readers with a means to develop both their SPSS and statistical skills. Model answers to the exercises are also provided. Readers can download all of the data sets from a companion Web site furnished by the authors. |
| cluster analysis interpretation spss: Statistics for Marketing and Consumer Research Mario Mazzocchi, 2008-05-22 Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling |
| cluster analysis interpretation spss: Business Research Methods and Statistics Using SPSS Robert P Burns, Richard Burns, 2008-11-20 Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently |
| cluster analysis interpretation spss: Categorical Data Analysis Using the SAS System Maura Ellen Stokes, Charles Shaw Davis, Gary Grove Koch, 2000 Discusses hypothesis testing strategies for the assessment of association in contingency tables and sets of contingency tables. Also discusses various modeling strategies available for describing the nature of the association between a categorical outcome measure and a set of explanatory variables. |
| cluster analysis interpretation spss: Marketing Analytics José Marcos Carvalho de Mesquita, Erik Kostelijk, 2021-11-02 Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context. |
| cluster analysis interpretation spss: Multivariate Analysis Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, Thomas Weiber, 2023-06-28 Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge. |
| cluster analysis interpretation spss: Clustering for Data Mining Boris Mirkin, 2005-04-29 Often considered more as an art than a science, the field of clustering has been dominated by learning through examples and by techniques chosen almost through trial-and-error. Even the most popular clustering methods--K-Means for partitioning the data set and Ward's method for hierarchical clustering--have lacked the theoretical attention that wou |
| cluster analysis interpretation spss: Cluster Analysis and Data Mining Ronald S. King, 2015-05-12 Cluster analysis is used in data mining and is a common technique for statistical data analysis used in many fields of study, such as the medical & life sciences, behavioral & social sciences, engineering, and in computer science. Designed for training industry professionals or for a course on clustering and classification, it can also be used as a companion text for applied statistics. No previous experience in clustering or data mining is assumed. Informal algorithms for clustering data and interpreting results are emphasized. In order to evaluate the results of clustering and to explore data, graphical methods and data structures are used for representing data. Throughout the text, examples and references are provided, in order to enable the material to be comprehensible for a diverse audience. A companion disc includes numerous appendices with programs, data, charts, solutions, etc. eBook Customers: Companion files are available for downloading with order number/proof of purchase by writing to the publisher at info@merclearning.com. FEATURES *Places emphasis on illustrating the underlying logic in making decisions during the cluster analysis *Discusses the related applications of statistic, e.g., Ward’s method (ANOVA), JAN (regression analysis & correlational analysis), cluster validation (hypothesis testing, goodness-of-fit, Monte Carlo simulation, etc.) *Contains separate chapters on JAN and the clustering of categorical data *Includes a companion disc with solutions to exercises, programs, data sets, charts, etc. |
| cluster analysis interpretation spss: Motivational Profiles in TIMSS Mathematics Michalis P. Michaelides, Gavin T. L. Brown, Hanna Eklöf, Elena C. Papanastasiou, 2019-09-03 This open access book presents a person-centered exploration of student profiles, using variables related to motivation to do school mathematics derived from the IEA’s Trends in International Mathematics and Science Study (TIMSS) data. Statistical cluster analysis is used to identify groups of students with similar motivational profiles, across grades and over time, for multiple participating countries. While motivational variables systematically relate to school outcomes, linear relationships can obscure the diverse makeup of student subgroups, each with varying combinations of motivation, emotions, and attitudes. In this book, a person-centered analysis of distinct and meaningful motivational profiles and their differences on sociodemographic variables and mathematics performance broadens understanding about the role that motivation characteristics play in learning and achievement in mathematics. Exploiting the richness of IEA’s TIMSS data from many countries, extracted clusters reveal consistent, as well as certain nuanced patterns that are systematically linked to sociodemographic and achievement measures. Student clusters with inconsistent motivational profiles were found in all countries; mathematics self-confidence then emerged as the variable more closely associated with average achievement. The findings demonstrate that teachers, researchers, and policymakers need to take into account differential student profiles, prioritizing techniques that target skill and competence in mathematics, in educational efforts to develop student motivation. |
| cluster analysis interpretation spss: Statistics in Plain English Timothy C. Urdan, 2022-03-28 * It is a straightforward, conversational introduction to statistics that delivers exactly what its title promises. * Each chapter begins with a brief overview of a statistic that describes what the statistic does and when to use it, followed by a detailed step-by-step explanation of how the statistic works and exactly what information it provides. * Chapters also include an example of the statistic (or statistics) in use in real-world research, Worked Examples, Writing It Up sections that demonstrate how to write about each statistic, Wrapping Up and Looking Forward sections, and practice work problems. * A new chapter on person-centered analyses, including cluster analysis and latent class analysis (LCA) has been added (Chapter 16). * Person-centered analysis is an important alternative to the more commonly used variable-centered analyses (e.g., t tests, ANOVA, regression) and is gaining popularity in social-science research. * The chapter on non-parametric statistics (Chapter 14) was enhanced significantly with in-depth descriptions of Mann-Whitney U, Kruskall-Wallace, and Wilcoxon Signed-Rank analyses. * These non-parametric statistics are important alternatives to statistics that rely on normally distributed data. * This new edition also includes more information about the assumptions of various statistics, including a detailed explanation of the assumptions and consequences of violating the assumptions of regression (Chapter 13). * There is more information provided about the importance of the normal distribution in statistics (Chapters 4 and 7). * Each of the last nine chapters includes an example from the real world of research that employs the statistic, or statistics, covered in the chapter. * Altogether, these improvements provide important foundational information about how inferential statistics work and additional statistical tools that are commonly used by researchers in the social sciences. * The text works as a standalone or as a supplement and covers a range of statistical concepts from descriptive statistics to factor analysis and person-centered analyses. |
| cluster analysis interpretation spss: Marketing Research with SPSS Wim Janssens, 2008 This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques. |
| cluster analysis interpretation spss: Handbook of Applied Multivariate Statistics and Mathematical Modeling Howard E.A. Tinsley, Steven D. Brown, 2000-05-22 Multivariate statistics and mathematical models provide flexible and powerful tools essential in most disciplines. Nevertheless, many practicing researchers lack an adequate knowledge of these techniques, or did once know the techniques, but have not been able to keep abreast of new developments. The Handbook of Applied Multivariate Statistics and Mathematical Modeling explains the appropriate uses of multivariate procedures and mathematical modeling techniques, and prescribe practices that enable applied researchers to use these procedures effectively without needing to concern themselves with the mathematical basis. The Handbook emphasizes using models and statistics as tools. The objective of the book is to inform readers about which tool to use to accomplish which task. Each chapter begins with a discussion of what kinds of questions a particular technique can and cannot answer. As multivariate statistics and modeling techniques are useful across disciplines, these examples include issues of concern in biological and social sciences as well as the humanities. |
| cluster analysis interpretation spss: Finding Groups in Data Leonard Kaufman, Peter J. Rousseeuw, 1990-03-22 Partitioning around medoids (Program PAM). Clustering large applications (Program CLARA). Fuzzy analysis (Program FANNY). Agglomerative Nesting (Program AGNES). Divisive analysis (Program DIANA). Monothetic analysis (Program MONA). Appendix. |
| cluster analysis interpretation spss: Research Methods for Political Science David E. McNabb, This comprehensive text is designed to help political science students learn what to research, why to research, and how to research. It integrates both the quantitative and qualitative approaches to research, including the most detailed coverage of qualitative methods currently available. The book provides specific instructions in the use of available statistical software programs such as Excel and SPSS. It covers such important topics as research design, specifying research problems, designing questionnaires and writing questions, designing and carrying out qualitative research, and analyzing both quantitative and qualitative research data. Copiously illustrated and thoroughly classroom tested, the book presents statistical methods in a conversational tone to help students surmount math phobia. |
| cluster analysis interpretation spss: Author Cocitation Analysis: Quantitative Methods for Mapping the Intellectual Structure of an Academic Discipline Eom, Sean B., 2008-11-30 Provides a blueprint for researchers to follow in a wide variety of investigations. Introduces an alternative approach to conducting author cocitation analysis (ACA) without relying on commercial citation databases. |
Cluster - Group sharing for friends & family. The antidote to social …
Cluster gives you a private space to share photos and memories with the people you choose, away from social media. Make your own groups and share pics, videos, comments, and chat!
CLUSTER Definition & Meaning - Merriam-Webster
The meaning of CLUSTER is a number of similar things that occur together. How to use cluster in a sentence.
CLUSTER | English meaning - Cambridge Dictionary
CLUSTER definition: 1. a group of similar things that are close together, sometimes surrounding something: 2. a group…. Learn more.
Cluster - Wikipedia
Cluster analysis, a set of techniques for grouping a set of objects based on intrinsic similarities; Cluster sampling, a sampling technique used when "natural" groupings are evident in a …
An Overview of Cluster Computing - GeeksforGeeks
An Overview of Cluster Computing - GeeksforGeeks
What is a cluster? - Princeton Research Computing
The computational systems made available by Princeton Research Computing are, for the most part, clusters. Each computer in the cluster is called a node (the term "node" comes from …
CLUSTER definition and meaning | Collins English Dictionary
A cluster of people or things is a small group of them close together. ...clusters of men in formal clothes. There's no town here, just a cluster of shops, cabins and motels at the side of the …
What does cluster mean? - Definitions.net
Definition of cluster in the Definitions.net dictionary. Meaning of cluster. What does cluster mean? Information and translations of cluster in the most comprehensive dictionary definitions …
Cluster - definition of cluster by The Free Dictionary
Define cluster. cluster synonyms, cluster pronunciation, cluster translation, English dictionary definition of cluster. n. 1. A group of the same or similar elements gathered or occurring …
Computer Clusters, Types, Uses and Applications - Baeldung
Mar 18, 2024 · In simple terms, a computer cluster is a set of computers (nodes) that work together as a single system. We can use clusters to enhance the processing power or …
Cluster - Group sharing for friends & family. The antidote to social …
Cluster gives you a private space to share photos and memories with the people you choose, away from social media. Make your own groups and share pics, videos, comments, and chat!
CLUSTER Definition & Meaning - Merriam-Webster
The meaning of CLUSTER is a number of similar things that occur together. How to use cluster in a sentence.
CLUSTER | English meaning - Cambridge Dictionary
CLUSTER definition: 1. a group of similar things that are close together, sometimes surrounding something: 2. a group…. Learn more.
Cluster - Wikipedia
Cluster analysis, a set of techniques for grouping a set of objects based on intrinsic similarities; Cluster sampling, a sampling technique used when "natural" groupings are evident in a …
An Overview of Cluster Computing - GeeksforGeeks
An Overview of Cluster Computing - GeeksforGeeks
What is a cluster? - Princeton Research Computing
The computational systems made available by Princeton Research Computing are, for the most part, clusters. Each computer in the cluster is called a node (the term "node" comes from …
CLUSTER definition and meaning | Collins English Dictionary
A cluster of people or things is a small group of them close together. ...clusters of men in formal clothes. There's no town here, just a cluster of shops, cabins and motels at the side of the …
What does cluster mean? - Definitions.net
Definition of cluster in the Definitions.net dictionary. Meaning of cluster. What does cluster mean? Information and translations of cluster in the most comprehensive dictionary definitions …
Cluster - definition of cluster by The Free Dictionary
Define cluster. cluster synonyms, cluster pronunciation, cluster translation, English dictionary definition of cluster. n. 1. A group of the same or similar elements gathered or occurring …
Computer Clusters, Types, Uses and Applications - Baeldung
Mar 18, 2024 · In simple terms, a computer cluster is a set of computers (nodes) that work together as a single system. We can use clusters to enhance the processing power or …
