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| cmo vs marketing director: The Marketing Director's Handbook Guy Tomlinson, Tim Arnold, 2008 The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success. |
| cmo vs marketing director: Startup CEO Matt Blumberg, 2020-08-04 You’re only a startup CEO once. Do it well with Startup CEO, a master class in building a business. —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company. |
| cmo vs marketing director: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time. |
| cmo vs marketing director: Chief Marketing Officers at Work Josh Steimle, 2016-08-04 Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization. |
| cmo vs marketing director: The Chief Marketing Officer Journal - Volume I William L. Koleszar, 2009-01-06 ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more. |
| cmo vs marketing director: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta, Patrick Barwise, 2016-09-22 WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone)--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. |
| cmo vs marketing director: Positioning for Advantage Kimberly A. Whitler, 2021-09-07 Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life. |
| cmo vs marketing director: Lean AI Lomit Patel, 2020-01-30 How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects |
| cmo vs marketing director: Global Cmo Greg Paull, Shufen Goh, 2018-05 Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource. |
| cmo vs marketing director: China Cmo Greg Paull, ShuFen Goh, 2013-06 China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas.--Back cover. |
| cmo vs marketing director: Lessons from a Chief Marketing Officer Bradford C. Kirk, 2003 This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets. |
| cmo vs marketing director: CMO to CRO Mike Geller, Rolly Keenan, Brandi Starr, 2021-05-04 As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth. |
| cmo vs marketing director: How Not to Suck At Marketing Jeff Perkins, 2021-09-01 If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide. |
| cmo vs marketing director: The CMO's Periodic Table Drew Neisser, 2015-11-17 Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies. |
| cmo vs marketing director: R.E.D. Marketing Greg Creed, Ken Muench, 2021-06-08 Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing. |
| cmo vs marketing director: The Next Cmo Peter Mahoney, Scott Todaro, Dan Faulkner, 2021-09-09 The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy. |
| cmo vs marketing director: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| cmo vs marketing director: The Changing MO of the CMO MaryLee Sachs, 2016-04-01 MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authenticity, relevance and advocacy to marketing; ¢ integration of an organization's approach to paid, owned and earned media channels; ¢ a strategic risk management tool for assuring reputation and managing crisis communication. Changing the traditional roles of marketing and communications may be an imperative for organizations. That doesn't make it easy. This readable and credible short guide provides a sense of the opportunities and obstacles involved and the vision required to change the culture of marketing and communications. The Changing MO of the CMO is an important book for developing a new model of marketing; it should be read by all CMOs charged with defining and implementing changes. |
| cmo vs marketing director: Customer in the Boardroom Rama Bijapurkar, 2023-02-06 Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom. |
| cmo vs marketing director: Leading Edge Marketing Research Robert J. Kaden, Gerald Linda, Melvin Prince, 2011-11-09 Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research. |
| cmo vs marketing director: Marketing Planning by Design Ralf Strauss, 2010-04-01 Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk. |
| cmo vs marketing director: Basic Concept of Merchandise Mrs. S. Nazira Begum, Dr. A. Vennila, Mrs. M. Jayanthi, 2024-02-29 Mrs. S. Nazira Begum, Assistant Professor, Department of Commerce PA, KG College of Arts & Science, Coimbatore,Tamil Nadu, India. Dr. A. Vennila, Assistant Professor, Department of Commerce PA, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India. Mrs. M. Jayanthi, Assistant Professor, Department of Commerce PA, KG College of Arts and Science, Coimbatore, Tamil Nadu, India. |
| cmo vs marketing director: Fundamentals of Marketing Concepts Dr.M.Suresh, Dr.J.Saradha, Dr.R.Santhi, 2024-06-06 Dr.M.Suresh, Assistant Professor & Research Supervisor, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. Dr.J.Saradha, Assistant Professor & Head, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. Dr.R.Santhi, Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. |
| cmo vs marketing director: The Digital Handshake Paul Chaney, 2009-09-10 Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run. |
| cmo vs marketing director: Advertising Media Planning Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer, 2022-12-30 Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual. |
| cmo vs marketing director: The Lean Entrepreneur Brant Cooper, Patrick Vlaskovits, 2013-01-23 You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks and hacks from successful lean entrepreneurs. Leverage the Innovation Spectrum to disrupt existing markets and create new ones. Drive strategies for efficient market testing with Minimal Viable Products. Engage customers with Viability Testing and radically reduce time and budget for product development. Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos. |
| cmo vs marketing director: Next Level CMO Martin Recke, Adam Tinworth, 2022-10-04 In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future? |
| cmo vs marketing director: B2B Marketing Toni J. Young, 2024-01-10 Welcome to a journey through the dynamic and ever-evolving world of B2B marketing. In this book, you delve deep into the strategies, tools, and insights that are reshaping how businesses connect, engage, and grow in the digital age. Whether you're a seasoned marketer, a business leader, or someone stepping into the vast universe of B2B marketing, this book is your compass to navigate the complex terrain of modern marketing practices. |
| cmo vs marketing director: Strategic Marketing Management S. Soundaian, 2019-06-05 Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies |
| cmo vs marketing director: The Role of a CMO at a Law Firm , 2008 The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession. |
| cmo vs marketing director: Marketing Technology as a Service Laurie Young, Bev Burgess, 2010-05-24 Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around presenting PowerPoint decks to each other, chasing after the latest fad and throwing erratic, changing activities at the market each quarter. Many work on the unchallenged assumption that markets are fast changing and that customers only want the lowest prices. Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of ‘cloud computing’ and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience. “I really enjoyed the book From Products to Services by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book Marketing Technology as a Service is another major contribution to technology companies for the cultivation of service needs worldwide.” – Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing “Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable – Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates. “This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people – Rudy Provoost, CEO, Philips Lighting “Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth.” – Dr Mukesh Aghi, Chairman and CEO, Steria (India) |
| cmo vs marketing director: Effective UI Jonathan Anderson, John McRee, Robb Wilson, The EffectiveUI Team, 2010-01-26 People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software. You'll also learn valuable methods for maintaining focus throughout the process -- whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy, or a businessperson who wants to understand and manage user-experience software initiatives. Learn how to build software that will: Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems Account for how people work with, think about, and consume information Establish a richer means of collaboration and communication Reduce frustration by streamlining complex tasks and creating processes that are more intuitive Distinguish products, services, and brands to create a competitive advantage Create scalable systems that adapt to changing user needs and behaviors |
| cmo vs marketing director: UX Lifecycle Clive Howard, Jeremy Baines, 2023-10-03 This book is for business leaders looking to build software that creates better business outcomes by delivering effective product experiences. Over the last decade one of the biggest trends in technology has been a growing appreciation for the User Experience (UX). UX Lifecycle provides a UX methodology framework for implementing continuous improvement within organizations. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction. At the heart of the UX process is the most important stakeholder--the user. This book will help you create the business case, education, processes, skills, tools, and the philosophy to deliver effective and enjoyable user experiences. These in turn will drive success in the modern software-enabled organization. FEATURES: Demonstrates a flexible 3-stage methodology that can be applied to organizations of all sizes to implement an end-to-end, iterative UX process Includes two case studies, one for a medium-sized organization and another for a large enterprise that outlines the story for each, from identifying the UX need, through creating a business case, to implementation of the UX Lifecycle, and successful outcomes Discusses key considerations for readers looking to create a business case for UX within their organization and engaging senior business roles around the necessary business changesrequired Each chapter includes key take-aways that summarize actionable and easy to reference insights |
| cmo vs marketing director: The New Rules of Marketing & PR David Meerman Scott, 2024-08-15 The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. |
| cmo vs marketing director: Marketing Analytics Roadmap Jerry Rackley, 2015-05-30 Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. |
| cmo vs marketing director: The Rise of the Rest Steve Case, 2022-09-27 Steve Case, cofounder of America Online and Revolution and New York Times bestselling author of The Third Wave, shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs--in the process reimagining the American landscape and bringing people together around a shared future--Amazon.com. |
| cmo vs marketing director: Perspectives on Marketing Jason I. Miletsky, Michael Hand, 2009 Marketing is not an exact science, and marketing issues are often interpreted, defined, and approached differently by different people, creating the potential for a disconnect in communication. This is particular true of the client/agency relationship, which oftentimes looks at a single marketing issue in radically different ways. Perspectives on Marketing is a unique spin on the he said/she said format, giving both the agency side (Jason Miletsky - CEO, PFS Marketwyse) and the client side (Mike Hand - Director of Sports Marketing, Hershey's) of a number of topics that deal with marketing and the client/agency relationship. It examines over 100 compelling and important marketing issues that marketers deal with on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. Each topic is approached from both points-of-view in a conversational, point/counter point style. This unique approach provides a frank, insightful, and enjoyable look into the whole of the marketing process, and helps promote understanding between the marketer and the client |
| cmo vs marketing director: The Marketing Director's Role in Business Planning and Corporate Governance Gerald Michaluk, 2008-07-31 Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. |
| cmo vs marketing director: From Impossible to Inevitable Aaron Ross, Jason Lemkin, 2019-06-05 Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now! |
| cmo vs marketing director: The Art of Client Service Robert Solomon, 2016-04-04 A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. |
What Is a Collateralized Mortgage Obligation (CMO)? - Investopedia
Nov 30, 2020 · A collateralized mortgage obligation (CMO) refers to a type of mortgage-backed security that contains a pool of mortgages bundled together and sold as an investment.
Meaning of the acronyms CEO, COO, CMO, CIO, and CTO – Esade
Nov 6, 2024 · The Chief Marketing Officer (CMO) is the executive responsible for defining and overseeing the execution of the marketing and advertising strategy. In Spain they are known as …
What Is A Chief Marketing Officer? CMO Role Explained - Forbes
Mar 31, 2024 · Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry.
What is a CMO? Defining the Chief Marketing Officer Role
The Chief Marketing Officer, or CMO, is an executive role that oversees a business’s marketing efforts including brand management, marketing research and communications, and distribution …
Chief marketing officer - Wikipedia
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization.
Roles of the CMO | Deloitte US - Deloitte United States
Chief marketing officers can transform every facet of the enterprise—from strategic planning to talent management to innovation—into a customer-centric endeavor. That means leveraging …
Chief Marketing Officer (CMO) - Responsibilities, Salary
What is a Chief Marketing Officer (CMO)? A chief marketing officer is a corporate executive who is tasked with overseeing the marketing activities of an organization. Other terms that are used to …
What Is a CMO? - Strategic Pete
When you’re considering hiring a CMO, two of the most common questions that might come up are: “What is a CMO?” and “What is a CMO’s salary?” We know that this role encompasses a wide …
What Are the 9 Roles of a CMO (Chief Marketing Officer)? - Indeed
Mar 26, 2025 · In this article, we explain what a chief marketing officer is and discuss the nine key roles of a CMO. What is a CMO? A chief marketing officer (CMO) is a senior executive within an …
Chief Marketing Officer – Roles and Responsibilities
May 8, 2025 · The role of a chief marketing officer (CMO) is to lead and oversee an organization’s marketing efforts. CMOs are responsible for developing marketing strategies, managing brand …
Chief Marketing Officer (CMO) – definition and example
A CMO (Chief Marketing Officer) is a company executive who is in charge of developing, implementing, and overseeing marketing and advertising plans.
How to Become a Chief Marketing Officer – Career Sidekick
Jun 5, 2024 · As a Chief Marketing Officer (CMO), you are positioned at the pinnacle of your marketing career, but the journey doesn’t have to stop there. Your expertise, leadership skills, …
Chief Marketing Officer (CMO) - Wall Street Oasis
Dec 10, 2024 · A Chief Marketing Officer (CMO) is a corporate-level executive who oversees an organization's marketing activities. He is responsible for planning, developing, and implementing …
What is a CMO? Understanding the Role and Impact of the Chie
May 22, 2024 · A Chief Marketing Officer (CMO) stands at the helm of an organization's marketing strategies and operations. Their influence is far-reaching, encompassing everything from brand …
What Is a CMO (Chief Marketing Officer)? - Leaders.com
Dec 13, 2022 · A chief marketing officer (CMO) sets a company’s marketing direction, builds a business’s marketing strategy, manages creative information, and leads multiple marketing …
chief marketing officer (CMO) - TechTarget
Oct 20, 2023 · A chief marketing officer (CMO) is a C-suite executive responsible for overseeing the planning, development and execution of an organization's marketing and advertising …
What is a chief marketing officer (CMO)? Skills and responsibilities
Sep 2, 2024 · What is a chief marketing officer (CMO)? A chief marketing officer is a senior executive who develops and executes marketing strategies to drive business growth. They also …
Defining CMO: What Is a CMO, What CMOs Do & More | CMO …
What Is a CMO? A CMO is a C-level executive position in the corporate sector who is responsible for all the activities related to the creation, communication, and delivering the offerings in an …
Unlocking CMO Priorities: Insights to Engage Fortune 500 Decision ...
May 29, 2025 · Today’s Chief Marketing Officer isn’t just shaping brand narratives; they’re steering enterprise strategy. Altrata’s Spotlight 2025: Chief Marketing Officers in the US reveals how …
What does a CMO do? (A chief marketing officer's 9 roles)
Jun 5, 2025 · Learning about what a CMO does and their many different roles can be useful for those that want to pursue a career in marketing. In this article, we answer 'What does a CMO do?' …
a CMO (Chief Marketing Officer) - AllBusiness.com
A Chief Marketing Officer (CMO) is a key senior executive responsible for directing an organization’s marketing strategies and initiatives, driving brand growth, customer engagement, …
Learn About Being a Chief Marketing Officer | Indeed.com
Jun 6, 2025 · What does a chief marketing officer do? A chief marketing officer (CMO) leads the marketing team in developing, implementing and delivering marketing campaigns to prospective …
Peloton names fourth CMO in 5 years as turbulence persists
2 days ago · Peloton Interactive has named Megan Imbres as CMO, effective July 7, according to a press release. Imbres is Peloton’s fourth top marketer since 2020, underpinning the turbulent …
Peloton Announces Appointment of Chief Marketing Officer and …
3 days ago · Megan Imbres will join as Chief Marketing Officer; Peloton’s Francis Shanahan will serve as CTO. NEW YORK--(BUSINESS WIRE)--Jun. 12, 2025-- Peloton Interactive, Inc. …
Peloton Announces Appointment of Chief Marketing Officer and …
3 days ago · NEW YORK--(BUSINESS WIRE)--Peloton Interactive, Inc. (NASDAQ: PTON) has appointed Megan Imbres to its leadership team as Chief Marketing Officer.The company has also …
What Is a Collateralized Mortgage Obligation (CMO)? - Investopedia
Nov 30, 2020 · A collateralized mortgage obligation (CMO) refers to a type of mortgage-backed security that contains a pool of mortgages bundled together and sold as an investment.
Meaning of the acronyms CEO, COO, CMO, CIO, and CTO – Esade
Nov 6, 2024 · The Chief Marketing Officer (CMO) is the executive responsible for defining and overseeing the execution of the marketing and advertising strategy. In Spain they are known …
What Is A Chief Marketing Officer? CMO Role Explained - Forbes
Mar 31, 2024 · Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry.
What is a CMO? Defining the Chief Marketing Officer Role
The Chief Marketing Officer, or CMO, is an executive role that oversees a business’s marketing efforts including brand management, marketing research and communications, and distribution …
Chief marketing officer - Wikipedia
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization.
Roles of the CMO | Deloitte US - Deloitte United States
Chief marketing officers can transform every facet of the enterprise—from strategic planning to talent management to innovation—into a customer-centric endeavor. That means leveraging …
Chief Marketing Officer (CMO) - Responsibilities, Salary
What is a Chief Marketing Officer (CMO)? A chief marketing officer is a corporate executive who is tasked with overseeing the marketing activities of an organization. Other terms that are used …
What Is a CMO? - Strategic Pete
When you’re considering hiring a CMO, two of the most common questions that might come up are: “What is a CMO?” and “What is a CMO’s salary?” We know that this role encompasses a …
What Are the 9 Roles of a CMO (Chief Marketing Officer)? - Indeed
Mar 26, 2025 · In this article, we explain what a chief marketing officer is and discuss the nine key roles of a CMO. What is a CMO? A chief marketing officer (CMO) is a senior executive within …
Chief Marketing Officer – Roles and Responsibilities
May 8, 2025 · The role of a chief marketing officer (CMO) is to lead and oversee an organization’s marketing efforts. CMOs are responsible for developing marketing strategies, managing brand …
Chief Marketing Officer (CMO) – definition and example
A CMO (Chief Marketing Officer) is a company executive who is in charge of developing, implementing, and overseeing marketing and advertising plans.
How to Become a Chief Marketing Officer – Career Sidekick
Jun 5, 2024 · As a Chief Marketing Officer (CMO), you are positioned at the pinnacle of your marketing career, but the journey doesn’t have to stop there. Your expertise, leadership skills, …
Chief Marketing Officer (CMO) - Wall Street Oasis
Dec 10, 2024 · A Chief Marketing Officer (CMO) is a corporate-level executive who oversees an organization's marketing activities. He is responsible for planning, developing, and …
What is a CMO? Understanding the Role and Impact of the Chie
May 22, 2024 · A Chief Marketing Officer (CMO) stands at the helm of an organization's marketing strategies and operations. Their influence is far-reaching, encompassing everything from …
What Is a CMO (Chief Marketing Officer)? - Leaders.com
Dec 13, 2022 · A chief marketing officer (CMO) sets a company’s marketing direction, builds a business’s marketing strategy, manages creative information, and leads multiple marketing …
chief marketing officer (CMO) - TechTarget
Oct 20, 2023 · A chief marketing officer (CMO) is a C-suite executive responsible for overseeing the planning, development and execution of an organization's marketing and advertising …
What is a chief marketing officer (CMO)? Skills and responsibilities
Sep 2, 2024 · What is a chief marketing officer (CMO)? A chief marketing officer is a senior executive who develops and executes marketing strategies to drive business growth. They …
Defining CMO: What Is a CMO, What CMOs Do & More | CMO …
What Is a CMO? A CMO is a C-level executive position in the corporate sector who is responsible for all the activities related to the creation, communication, and delivering the offerings in an …
Unlocking CMO Priorities: Insights to Engage Fortune 500 Decision ...
May 29, 2025 · Today’s Chief Marketing Officer isn’t just shaping brand narratives; they’re steering enterprise strategy. Altrata’s Spotlight 2025: Chief Marketing Officers in the US …
What does a CMO do? (A chief marketing officer's 9 roles)
Jun 5, 2025 · Learning about what a CMO does and their many different roles can be useful for those that want to pursue a career in marketing. In this article, we answer 'What does a CMO …
a CMO (Chief Marketing Officer) - AllBusiness.com
A Chief Marketing Officer (CMO) is a key senior executive responsible for directing an organization’s marketing strategies and initiatives, driving brand growth, customer …
Learn About Being a Chief Marketing Officer | Indeed.com
Jun 6, 2025 · What does a chief marketing officer do? A chief marketing officer (CMO) leads the marketing team in developing, implementing and delivering marketing campaigns to …
Peloton names fourth CMO in 5 years as turbulence persists
2 days ago · Peloton Interactive has named Megan Imbres as CMO, effective July 7, according to a press release. Imbres is Peloton’s fourth top marketer since 2020, underpinning the turbulent …
Peloton Announces Appointment of Chief Marketing Officer and …
3 days ago · Megan Imbres will join as Chief Marketing Officer; Peloton’s Francis Shanahan will serve as CTO. NEW YORK--(BUSINESS WIRE)--Jun. 12, 2025-- Peloton Interactive, Inc. …
Peloton Announces Appointment of Chief Marketing Officer and …
3 days ago · NEW YORK--(BUSINESS WIRE)--Peloton Interactive, Inc. (NASDAQ: PTON) has appointed Megan Imbres to its leadership team as Chief Marketing Officer.The company has …
