| booking.com ux case study: UX for the Web Marli Ritter, Cara Winterbottom, 2017-09-28 Learn how UX and design thinking can make your site stand out from the rest of the internet. About This Book Learn everything you need to know about UX for your Web Design. Design B2B, B2C websites that stand out from the competitors with this guide Enhance your business by improving customer accessibility and retention. Who This Book Is For If you're a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that. What You Will Learn Discover the fundamentals of UX and the User-Centered Design (UCD) Process. Learn how UX can enhance your brand and increase user retention Learn how to create the golden thread between your product and the user Use reliable UX methodologies to research and analyze data to create an effective UX strategy Bring your UX strategy to life with wireframes and prototypes Set measurable metrics and conduct user tests to improve digital products Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products In Detail If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You'll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We'll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We'll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we'll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG). Style and Approach This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications. |
| booking.com ux case study: Usable Usability Eric Reiss, 2012-06-28 The A-to-Z guide to spotting and fixing usability problems Frustrated by pop-ups? Forms that make you start over if you miss a field? Nonsensical error messages? You're not alone! This book helps you simply get it right the first time (or fix what's broken). Boasting a full-color interior packed with design and layout examples, this book teaches you how to understand a user's needs, divulges techniques for exceeding a user's expectations, and provides a host of hard won advice for improving the overall quality of a user's experience. World-renowned UX guru Eric Reiss shares his knowledge from decades of experience making products useable for everyone...all in an engaging, easy-to-apply manner. Reveals proven tools that simply make products better, from the users' perspective Provides simple guidelines and checklists to help you evaluate and improve your own products Zeroes in on essential elements to consider when planning a product, such as its functionality and responsiveness, whether or not it is ergonomic, making it foolproof, and more Addresses considerations for product clarity, including its visibility, understandability, logicalness, consistency, and predictability Usable Usability walks you through numerous techniques that will help ensure happy customers and successful products! |
| booking.com ux case study: The Flavor Matrix James Briscione, Brooke Parkhurst, 2018 One of Smithsonian Magazine's Ten Best Food Books of the Year A revolutionary new guide to pairing ingredients, based on a famous chef's groundbreaking research into the chemical basis of flavor As an instructor at one of the world's top culinary schools, James Briscione thought he knew how to mix and match ingredients. Then he met IBM Watson. Working with the supercomputer to turn big data into delicious recipes, Briscione realized that he (like most chefs) knew next to nothing about why different foods taste good together. That epiphany launched him on a quest to understand the molecular basis of flavor--and it led, in time, to The Flavor Matrix. A groundbreaking ingredient-pairing guide, The Flavor Matrix shows how science can unlock unheard-of possibilities for combining foods into astonishingly inventive dishes. Briscione distills chemical analyses of different ingredients into easy-to-use infographics, and presents mind-blowing recipes that he's created with them. The result of intensive research and incredible creativity in the kitchen, The Flavor Matrix is a must-have for home cooks and professional chefs alike: the only flavor-pairing manual anyone will ever need. |
| booking.com ux case study: Solving Product Design Exercises Artiom Dashinsky, 2018-02-07 Practice your product design and UX skills. Prepare for your next job interview. Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM. Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book: Prepare for the design interview -- prepare for the design exercise and learn more about how tech companies hire product designers. Improve your portfolio -- use product challenges to showcase in your porfolio instead of unsolicited visual redesigns. Step up your design career -- practice your product design skills to become a better designer and prepare for your next career move. Interview designers -- learn how to interview designers to evaluate their skills in the most efficient and scalable way. What's inside? A 7-step framework for solving product design exercises 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc. 5 full solutions for product design exercises 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc. |
| booking.com ux case study: The Smarter Screen Shlomo Benartzi, 2015-10-06 A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse. |
| booking.com ux case study: Experimentation Works Stefan H. Thomke, 2020-02-18 Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating. |
| booking.com ux case study: Citizen Designer Steven Heller, Veronique Vienne, 2018-05-22 Balancing Social, Professional, and Artistic Views What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical designer. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today's designers continue to ask themselves, such as: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client's actions? When should a designer take a stand? Readers will find dozens of captivating insights and opinions on such important issues as reality branding, game design and school violence, advertising and exploitation, design as an environmental driving force, and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products. Citizen Designer, Second Edition, includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design. Readers are presented with an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of design citizenship. |
| booking.com ux case study: Laws of UX Jon Yablonski, 2020-04-21 An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles |
| booking.com ux case study: Designed for Use Lukas Mathis, 2016-04-07 This book is for designers, developers, and product managers who are charged with what sometimes seems like an impossible task: making sure products work the way your users expect them to. You'll find out how to design applications and websites that people will not only use, but will absolutely love. The second edition brings the book up to date and expands it with three completely new chapters. Interaction design - the way the apps on our phones work, the way we enter a destination into our car's GPS - is becoming more and more important. Identify and fix bad software design by making usability the cornerstone of your design process. Lukas weaves together hands-on techniques and fundamental concepts. Each technique chapter explains a specific approach you can use to make your product more user friendly, such as storyboarding, usability tests, and paper prototyping. Idea chapters are concept-based: how to write usable text, how realistic your designs should look, when to use animations. This new edition is updated and expanded with new chapters covering requirements gathering, how the design of data structures influences the user interface, and how to do design work as a team. Through copious illustrations and supporting psychological research, expert developer and user interface designer Lukas Mathis gives you a deep dive into research, design, and implementation--the essential stages in designing usable interfaces for applications and websites. Lukas inspires you to look at design in a whole new way, explaining exactly what to look for - and what to avoid - in creating products that get people excited. |
| booking.com ux case study: Human Interaction & Emerging Technologies (IHIET 2023): Artificial Intelligence & Future Applications Tareq Ahram and Redha Taiar, 2023-08-22 Proceedings of the 10th International Conference on Human Interaction and Emerging Technologies, IHIET 2023, August 22-24, 2023, Université Côte d'Azur, Nice, France. |
| booking.com ux case study: Card Sorting Donna Spencer, 2009-04-01 Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it. In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project. |
| booking.com ux case study: Strategic Writing for UX Torrey Podmajersky, 2019-06-12 When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear |
| booking.com ux case study: 100 Things Every Designer Needs to Know About People Susan Weinschenk, 2011-04-14 We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. |
| booking.com ux case study: The UX Book Rex Hartson, Pardha S. Pyla, 2012-01-25 The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers. - A very broad approach to user experience through its components—usability, usefulness, and emotional impact with special attention to lightweight methods such as rapid UX evaluation techniques and an agile UX development process - Universal applicability of processes, principles, and guidelines—not just for GUIs and the Web, but for all kinds of interaction and devices: embodied interaction, mobile devices, ATMs, refrigerators, and elevator controls, and even highway signage - Extensive design guidelines applied in the context of the various kinds of affordances necessary to support all aspects of interaction - Real-world stories and contributions from accomplished UX practitioners - A practical guide to best practices and established principles in UX - A lifecycle template that can be instantiated and tailored to a given project, for a given type of system development, on a given budget |
| booking.com ux case study: Site Reliability Engineering Niall Richard Murphy, Betsy Beyer, Chris Jones, Jennifer Petoff, 2016-03-23 The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use |
| booking.com ux case study: Designing Agentive Technology Christopher Noessel, 2017-05-01 Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology’s massive potential. |
| booking.com ux case study: User Experience in Libraries Andy Priestner, Matt Borg, 2016-05-23 Modern library services can be incredibly complex. Much more so than their forebears, modern librarians must grapple daily with questions of how best to implement innovative new services, while also maintaining and updating the old. The efforts undertaken are immense, but how best to evaluate their success? In this groundbreaking new book from Routledge, library practitioners, anthropologists, and design experts combine to advocate a new focus on User Experience (or ‘UX’) research methods. Through a combination of theoretical discussion and applied case studies, they argue that this ethnographic and human-centred design approach enables library professionals to gather rich evidence-based insights into what is really going on in their libraries, allowing them to look beyond what library users say they do to what they actually do. Edited by the team behind the international UX in Libraries conference, User Experience in Libraries will ignite new interest in a rapidly emerging and game-changing area of research. Clearly written and passionately argued, it is essential reading for all library professionals and students of Library and Information Science. It will also be welcomed by anthropologists and design professionals working in related fields. |
| booking.com ux case study: Designing for Emotion Aarron Walter, 2020 Inspiring guidance for the principles of designing for humans. |
| booking.com ux case study: Choose Again Diederik J. Wolsak, 2018-05 Diederik Wolsak's Choose Again Six-Step Process has been quietly transforming lives for more than 20 years. His clients have begged him to write a book so that his life-changing technique can be widely shared, and now here it is CHOOSE AGAIN tells the inspiring story of Diederik's journey from childhood in a Japanese concentration camp to his healing center in Costa Rica. As he transformed himself from a self-destructive, self-loathing bully to an extraordinary healer, he devised the Process that turned his life around-and which can dramatically increase the joy and peace in your life. By mastering the Choose Again Six-Step process, you can expect to decrease stress, increase joy, improve all your relationships, and transform your life for good. This deceptively simple method is now yours, to enable you to discover greater happiness than you ever thought possible. It is with great enthusiasm that we recommend this book to you. Treat it with utmost respect, for it has the power and the potential to truly change your life. - from the Foreword by Gerald Jampolsky, M.D., Founder of Attitudinal Healing, Author of Love is Letting Go of Fear From his early sorrows, and from the later suffering he engendered for himself as a result, Diederik Wolsak has fashioned a practical, six-step program to self-liberation. He transmits his teaching directly and eloquently, and with unsparing honesty. He has already helped many fellow humans; with this book he can help many more. - Gabor Mat M.D., Author, When The Body Says No: The Cost of Hidden Stress |
| booking.com ux case study: The Practical Guide to Experience Design: A Guidebook for Passionate, Curious, and Intentional People who Enjoy Designing for Humans Shannon E. Thomas, 2020-04-30 Designing experiences for humans requires balancing many needs, including business, behavior, technology, and aesthetics. The Practical Guide to Experience Design focuses on the entire process of design, from research and discovery to actual production and choreography of an experience. Design and strategy consultant Shannon E. Thomas leads the reader through the process in four phases: discovering, defining, refining, and building. Each chapter covers a single methodology, providing insight via detailed descriptions, step-by-step guidance, and high-fidelity examples. The book can either be read front to back or by following along with one of the sample designs. With an emphasis on empowering the reader to find the most appropriate method based on context and desired outcome, goal-oriented descriptions help readers understand the big picture of how design processes work together and inform each other. Whether you're well versed in the field of experience design or just getting started, this book will support you in your practice as you make decisions, influence stakeholders, and bring experiences to life. |
| booking.com ux case study: Digital Luxury Wided Batat, 2019-04-29 The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. |
| booking.com ux case study: Atomic Design Brad Frost, 2016-12-05 |
| booking.com ux case study: Think Like a UX Researcher David Travis, Philip Hodgson, 2019-01-10 Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. |
| booking.com ux case study: E-commerce User Experience Jakob Nielsen, 2001 Lien |
| booking.com ux case study: Designing for User Engagement Alistair Sutcliffe, 2010 This book explores the design process for user experience and engagement, which expands the traditional concept of usability and utility in design to include aesthetics, fun and excitement. User experience has evolved as a new area of Human Computer Interaction research, motivated by non-work oriented applications such as games, education and emerging interactive Web 2.0. The chapter starts by examining the phenomena of user engagement and experience and setting them in the perspective of cognitive psychology, in particular motivation, emotion and mood. The perspective of aesthetics is expanded towards interaction and engagement to propose design treatments, metaphors, and interactive techniques which can promote user interest, excitement and satisfying experiences. This is followed by reviewing the design process and design treatments which can promote aesthetic perception and engaging interaction. The final part of the chapter provides design guidelines and principles drawn from the interaction and graphical design literature which are cross-referenced to issues in the design process. Examples of designs and design treatments are given to illustrate principles and advice, accompanied by critical reflection. Table of Contents: Introduction / Psychology of User Engagement / UE Design Process / Design Principles and Guidelines / Perspectives and Conclusions |
| booking.com ux case study: The Gamer's Brain Celia Hodent, 2017-08-10 Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or serious game), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: neuromyths, perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good engage-ability (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. |
| booking.com ux case study: Influence Robert B. Cialdini, 1988 Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say yes. Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved. |
| booking.com ux case study: Less Doing, More Living Ari Meisel, 2014-04-03 Less is more—or, more specifically, the less you have to do, the more life you have to live. Efficiency expert Ari Meisel details his Less Doing philosophy, which will streamline your life, and make everything easier. In business and our personal lives, it often seems as if the only way to get more done is by putting in more time—more hours at the office, more days running errands. But what if there were a way that we could do less, and free up more time for the things and people we love? If this sounds like what you need, Ari Meisel—TEDx speaker, efficiency consultant, and achievement architect—has the program for you. In Less Doing, More Living, Meisel explores the fundamental principles of his “Less Doing” philosophy, educating the reader on: Optimizing workflow with twenty-first-century apps and tools Creating an “external brain” in the Cloud to do all of your “lower” thinking—like keeping track of appointments, meetings, and ideas How to use technology to live a paper-free life The three fundamentals of wellness—fitness, sleep, and nutrition—and technological approaches to improving these areas of life And so much more! This book will give readers new tools and techniques for streamlining their workload, being more efficient in their day-to-day activities, and making everything in life easier. |
| booking.com ux case study: The Art of Thinking Clearly Rolf Dobelli, 2014-05-06 A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t. Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning. |
| booking.com ux case study: Sales Engagement Manny Medina, Max Altschuler, Mark Kosoglow, 2019-03-12 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
| booking.com ux case study: Articulating Design Decisions Tom Greever, 2015-09-25 Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience. |
| booking.com ux case study: Microservices Patterns Chris Richardson, 2018-10-27 A comprehensive overview of the challenges teams face when moving to microservices, with industry-tested solutions to these problems. - Tim Moore, Lightbend 44 reusable patterns to develop and deploy reliable production-quality microservices-based applications, with worked examples in Java Key Features 44 design patterns for building and deploying microservices applications Drawing on decades of unique experience from author and microservice architecture pioneer Chris Richardson A pragmatic approach to the benefits and the drawbacks of microservices architecture Solve service decomposition, transaction management, and inter-service communication Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Microservices Patterns teaches you 44 reusable patterns to reliably develop and deploy production-quality microservices-based applications. This invaluable set of design patterns builds on decades of distributed system experience, adding new patterns for composing services into systems that scale and perform under real-world conditions. More than just a patterns catalog, this practical guide with worked examples offers industry-tested advice to help you design, implement, test, and deploy your microservices-based application. What You Will Learn How (and why!) to use microservices architecture Service decomposition strategies Transaction management and querying patterns Effective testing strategies Deployment patterns This Book Is Written For Written for enterprise developers familiar with standard enterprise application architecture. Examples are in Java. About The Author Chris Richardson is a Java Champion, a JavaOne rock star, author of Manning’s POJOs in Action, and creator of the original CloudFoundry.com. Table of Contents Escaping monolithic hell Decomposition strategies Interprocess communication in a microservice architecture Managing transactions with sagas Designing business logic in a microservice architecture Developing business logic with event sourcing Implementing queries in a microservice architecture External API patterns Testing microservices: part 1 Testing microservices: part 2 Developing production-ready services Deploying microservices Refactoring to microservices |
| booking.com ux case study: Destination Recommendation Systems Daniel R. Fesenmaier, Karl W. Wöber, H. Werthner, 2006-01-01 Bringing together the work of leading researchers, this book provides a clear and accessible overview of current research on destination recommendation systems. These systems guide consumer behaviour by enabling Internet users to quickly and effectively find relevant information about travel destinations, attractions, accommodation and transportation. The chapters in this book cover consumer behaviour, perceptual factors influencing consumer choice, and the design of destination recommendation systems. The book examines four different types of destination marketing system and concludes by analysing the future of recommendation systems for travellers. |
| booking.com ux case study: The UX Book Rex Hartson, Pardha S. Pyla, 2018-11-02 The discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of The UX Book, but so much of it is new, it is more like a sequel. One of the major positive trends in UX is the continued emphasis on design—a kind of design that highlights the designer's creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help readers with this evolution. This entire edition is oriented toward an agile UX lifecycle process, explained in the funnel model of agile UX, as a better match to the now de facto standard agile approach to software engineering. To reflect these trends, even the subtitle of the book is changed to Agile UX design for a quality user experience. Designed as a how-to-do-it handbook and field guide for UX professionals and a textbook for aspiring students, the book is accompanied by in-class exercises and team projects. The approach is practical rather than formal or theoretical. The primary goal is still to imbue an understanding of what a good user experience is and how to achieve it. To better serve this, processes, methods, and techniques are introduced early to establish process-related concepts as context for discussion in later chapters. - Winner of a 2020 Textbook Excellence Award (College) (Texty) from the Textbook and Academic Authors Association - A comprehensive textbook for UX/HCI/Interaction Design students readymade for the classroom, complete with instructors' manual, dedicated web site, sample syllabus, examples, exercises, and lecture slides - Features HCI theory, process, practice, and a host of real world stories and contributions from industry luminaries to prepare students for working in the field - The only HCI textbook to cover agile methodology, design approaches, and a full, modern suite of classroom material (stemming from tried and tested classroom use by the authors) |
| booking.com ux case study: The Moderator's Survival Guide Donna Tedesco, Fiona Tranquada, 2013-11-19 The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. |
| booking.com ux case study: Conversational UX Design Robert J. Moore, Raphael Arar, 2019-05-29 With recent advances in natural language understanding techniques and far-field microphone arrays, natural language interfaces, such as voice assistants and chatbots, are emerging as a popular new way to interact with computers. They have made their way out of the industry research labs and into the pockets, desktops, cars and living rooms of the general public. But although such interfaces recognize bits of natural language, and even voice input, they generally lack conversational competence, or the ability to engage in natural conversation. Today’s platforms provide sophisticated tools for analyzing language and retrieving knowledge, but they fail to provide adequate support for modeling interaction. The user experience (UX) designer or software developer must figure out how a human conversation is organized, usually relying on commonsense rather than on formal knowledge. Fortunately, practitioners can rely on conversation science. This book adapts formal knowledge from the field of Conversation Analysis (CA) to the design of natural language interfaces. It outlines the Natural Conversation Framework (NCF), developed at IBM Research, a systematic framework for designing interfaces that work like natural conversation. The NCF consists of four main components: 1) an interaction model of “expandable sequences,” 2) a corresponding content format, 3) a pattern language with 100 generic UX patterns and 4) a navigation method of six basic user actions. The authors introduce UX designers to a new way of thinking about user experience design in the context of conversational interfaces, including a new vocabulary, new principles and new interaction patterns. User experience designers and graduate students in the HCI field as well as developers and conversation analysis students should find this book of interest. |
| booking.com ux case study: It's Our Research Tomer Sharon, 2012-03-21 It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. - Named a 2012 Notable Computer Book for Information Systems by Computing Reviews - Features a series of video interviews with UX practitioners and researchers - Provides dozens of case studies and visuals from international research practitioners - Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills - Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes |
| booking.com ux case study: Don't Make Me Think Steve Krug, 2009-08-05 Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's instant classic on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book. -- Jeffrey Zeldman, author of Designing with Web Standards |
| booking.com ux case study: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| booking.com ux case study: UX Strategy Jaime Levy, 2015-05-20 User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics |
Booking.com Travel deals - info.headspin.io
Case study published on Medium showed every 6 MB increase to an APK’s size decreases install conversion by 1%. You can reduce your APK size from 33.8 MB to 10.8 MBProprietary + …
Analysis of the Booking.com Application Design that affects …
The objectives of the study entitled “Analysis of the Booking application design that affects the actual usage of users in Thailand were 1) to study the development of a mock-up of the …
Online Reservation Management System
The report includes case studies and actual examples of successful online ticket reservation systems to offer useful insights. These examples look at how innovative technologies, security …
Custom WordPress Plugin and UI/UX Development for Hotel …
This hotel booking engine that the client has developed works with the help of an AI-based data injection mechanism. This mechanism cleverly understands what a guest wants (like spas or …
DEVELOPING A BOOKING SYSTEM - Theseus
The purpose of this thesis project was to develop a new browser-based online booking system for the Turku University of Applied Sciences Cisco Laboratory. The new system was needed …
Microsoft Word - Booking.com Development Case Study.doc
When the results of their employee engagement survey revealed a need to focus on providing opportunities for people to develop themselves and their careers, Booking.com wanted to …
1848.2019.0020 - ResearchGate
In this study, we select an existing online travel booking application named Traveloka. The system usability scales (SUS) were used to evaluate the usability for web applications.
Agile Software Development on Design and Layout of …
Berdasarkan hasil pembahasan melalui proses perancangan sampai dengan implementasi website E-Booking Room berbasis Web dapat di ambil kesimpulan sebagai berikut:
ENHANCING USER EXPERIENCE (UX) IN BUS TICKET …
Therefore, this study aims to investigate how UX can be improved after a redesign of the application. The redesign process employed the Design Thinking method, which consists of …
Google UX Design Certificate - Portfolio Project 1 - Case study …
The first round study helped me developed the structure for early wireframes, mockups as well as low-fidelity prototype. The second round study revealed the areas where my high-fidelity …
PERANCANGAN UI/UX SISTEM LAYANAN BOOKING …
Thinking dengan 5 tahapan berulang yaitu Empatize, Define, Ideate, Prototype, dan Testing yang berguna untuk memahami pengguna dan masalahnya serta menghasilkan solusi yang sesuai. …
Microsoft Inclusive Design for Cognition: Case Studies
Specifically, when booking a focus session in Outlook, Windows had no connection to help users achieve during that focus time. In our research, users wanted cross-app understanding and …
A Design Study to Improve User Experience of a Procedure …
The purpose of this study is to design an adaptable UI for PBS based on healthcare UX using the proposed health system design (HSD) tool. HSD is a tool-based website, whose design is …
IEEE Paper Template in A4 (V1)
Dalam perancangan UI/UX booking wedding berbasis mobile pada Ratna beauty makeup, menggunakan metode User Centered Design (UCD) sebagai metode pendekatan untuk …
Comprehensive Airline Booking Systems A Case Study of …
This paper analyzes and discusses the designs, developments, and implementations of general airline booking systems from the aspect of FlySmart, a small-sized airline characterized by …
ENHANCING USER EXPERIENCE (UX) IN BUS TICKET …
Therefore, this study aims to investigate how UX can be improved after a redesign of the application. The redesign process employed the Design Thinking method, which consists of …
Jack E. Taylor City Sleuth: UX Case Study - jetpax.com
Jack E. Taylor City Sleuth: UX Case Study Background Following is a case study for a spec app I designed, illustrating my UX skills. To see my visual work for brands and editorial, visit …
Adapting to user needs: The mixed methods assessment …
Room booking system requirements should answer library room booking policy needs and allow for the protection of student privacy (Atkinson & Lee, 2018). Identifying target audience and …
A Design Study to Improve user Experience of a Procedure …
The purpose of this study is to design an adaptable UI for PBS based on healthcare UX using the proposed health system design (HSD) tool.
KLM builds booking and packing bot ‘BB’ with Dialogflow
KLM builds booking and packing bot ‘BB’ with Dialogflow ing under its original name. They serve 30+ million passengers annually, operate 200+ aircraft, and fly t 163 destinations worldwide....
Booking.com Travel deals - info.headspin.io
Case study published on Medium showed every 6 MB increase to an APK’s size decreases install conversion by 1%. You can reduce your APK size from 33.8 MB to 10.8 MBProprietary + …
Analysis of the Booking.com Application Design that affects …
The objectives of the study entitled “Analysis of the Booking application design that affects the actual usage of users in Thailand were 1) to study the development of a mock-up of the …
Online Reservation Management System
The report includes case studies and actual examples of successful online ticket reservation systems to offer useful insights. These examples look at how innovative technologies, security …
Custom WordPress Plugin and UI/UX Development for Hotel …
This hotel booking engine that the client has developed works with the help of an AI-based data injection mechanism. This mechanism cleverly understands what a guest wants (like spas or …
DEVELOPING A BOOKING SYSTEM - Theseus
The purpose of this thesis project was to develop a new browser-based online booking system for the Turku University of Applied Sciences Cisco Laboratory. The new system was needed …
Microsoft Word - Booking.com Development Case Study.doc
When the results of their employee engagement survey revealed a need to focus on providing opportunities for people to develop themselves and their careers, Booking.com wanted to …
1848.2019.0020 - ResearchGate
In this study, we select an existing online travel booking application named Traveloka. The system usability scales (SUS) were used to evaluate the usability for web applications.
Agile Software Development on Design and Layout of …
Berdasarkan hasil pembahasan melalui proses perancangan sampai dengan implementasi website E-Booking Room berbasis Web dapat di ambil kesimpulan sebagai berikut:
ENHANCING USER EXPERIENCE (UX) IN BUS TICKET …
Therefore, this study aims to investigate how UX can be improved after a redesign of the application. The redesign process employed the Design Thinking method, which consists of …
Google UX Design Certificate - Portfolio Project 1 - Case …
The first round study helped me developed the structure for early wireframes, mockups as well as low-fidelity prototype. The second round study revealed the areas where my high-fidelity …
PERANCANGAN UI/UX SISTEM LAYANAN BOOKING …
Thinking dengan 5 tahapan berulang yaitu Empatize, Define, Ideate, Prototype, dan Testing yang berguna untuk memahami pengguna dan masalahnya serta menghasilkan solusi yang sesuai. …
Microsoft Inclusive Design for Cognition: Case Studies
Specifically, when booking a focus session in Outlook, Windows had no connection to help users achieve during that focus time. In our research, users wanted cross-app understanding and …
A Design Study to Improve User Experience of a Procedure …
The purpose of this study is to design an adaptable UI for PBS based on healthcare UX using the proposed health system design (HSD) tool. HSD is a tool-based website, whose design is …
IEEE Paper Template in A4 (V1)
Dalam perancangan UI/UX booking wedding berbasis mobile pada Ratna beauty makeup, menggunakan metode User Centered Design (UCD) sebagai metode pendekatan untuk …
Comprehensive Airline Booking Systems A Case Study of …
This paper analyzes and discusses the designs, developments, and implementations of general airline booking systems from the aspect of FlySmart, a small-sized airline characterized by …
ENHANCING USER EXPERIENCE (UX) IN BUS TICKET …
Therefore, this study aims to investigate how UX can be improved after a redesign of the application. The redesign process employed the Design Thinking method, which consists of …
Jack E. Taylor City Sleuth: UX Case Study - jetpax.com
Jack E. Taylor City Sleuth: UX Case Study Background Following is a case study for a spec app I designed, illustrating my UX skills. To see my visual work for brands and editorial, visit …
Adapting to user needs: The mixed methods assessment …
Room booking system requirements should answer library room booking policy needs and allow for the protection of student privacy (Atkinson & Lee, 2018). Identifying target audience and …
A Design Study to Improve user Experience of a Procedure …
The purpose of this study is to design an adaptable UI for PBS based on healthcare UX using the proposed health system design (HSD) tool.
KLM builds booking and packing bot ‘BB’ with Dialogflow
KLM builds booking and packing bot ‘BB’ with Dialogflow ing under its original name. They serve 30+ million passengers annually, operate 200+ aircraft, and fly t 163 destinations worldwide....
