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| books on how to start a small business: Never Lose a Customer Again Joey Coleman, 2018-04-03 Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the Acclimate stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the Adopt stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, Advocate, loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention. |
| books on how to start a small business: Start Small, Stay Small Rob Walling, 2010 Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers. |
| books on how to start a small business: Start, Run & Grow a Successful Small Business Toolkit Media Group, 2008 Outlines how to start and run a successful small business for current and prospective entrepreneurs and offers tips on marketing strategies, creating a business plan, and handling human resources duties. |
| books on how to start a small business: Small Business For Dummies® Eric Tyson, Jim Schell, 2011-03-03 Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest. |
| books on how to start a small business: Small Business Marketing For Dummies Barbara Findlay Schenck, 2011-03-04 Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come. |
| books on how to start a small business: Start Your Own Business, Sixth Edition The Staff of Entrepreneur Media, 2015-01-19 Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities. |
| books on how to start a small business: Small Business Big Money Akin Alabi, 2017-09-30 Give Me Just 3 Hours And I Will Show You How To Start, Grow And Turn Your Small Business Into Your Personal ATM That Will Give You Money On A Daily Basis! Are you planning to start a business? Do you have a small business but you are not making enough money to cover your bills and live the kind of life you want? If you answered YES to any of those questions, this is the most important book you will ever read. Here's why; In this book, I shared the exact business and marketing techniques I used in starting my business from scratch and turning it into an empire that it has become today. You will discover valuable lessons like... 1. How to decide on the kind of business you should do 2. Why it can be a bad idea to sell what people NEED to buy 3. 7 commandments you must follow before you spend any money on advertising 4. How to get others to promote your business for you for FREE 5 How to price your products and services for maximum profitability 6. 10 factors you should consider before you quit your job to start a business 7.The full story of how I started NairaBET.com And lots more. Read this book, apply the lessons in it and watch your business transform into a cash minting venture. See you at the bank. |
| books on how to start a small business: How to Start Your Own Business DK, 2021-02-04 Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide. Combining clear, jargon-free language and bold, explanatory illustrations, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice and graphics that demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this ebook gives you all the tools you need to understand how a modern start-up works, and create your own. Much more than a standard business-management or self-help book, How to Start Your Own Business shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone with entrepreneurial aspirations, and essential reading for those who simply want to learn more about the world of business and management. |
| books on how to start a small business: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| books on how to start a small business: The Most Successful Small Business in The World Michael E. Gerber, 2009-12-15 A unique guide for the crucial start-up phase of a business So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up? The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World! Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries Free Webinar with Gerber for book purchasers Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it. |
| books on how to start a small business: HBR Guide to Buying a Small Business Richard S. Ruback, Royce Yudkoff, 2017-01-17 An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a dull business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. |
| books on how to start a small business: Starting a Business QuickStart Guide Ken Colwell PhD, MBA, 2019-02-25 THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials. |
| books on how to start a small business: Start and Run a Delicatessen Deborah Penrith, 2009 This book will tell you all you need to know to start and run your own delicatessen. Choosing the right location; Researching your market; Writing a business plan and raising finance; How to market your business and attract customers; Managing food hygiene and health and safety; How to employ and manage your staff; How to advertise cost effectively; Keeping the accounts and handling VAT; Sourcing organic food direct from the farmer, or at markets or trade shows. And once you're up and running it will tell you how to expand your business into other areas, such as catering to businesses and private functions and assembling and delivering gift hampers. CONTENTS: 1. A World in One Shop 2. Taking the First Steps 3. Dealing with Money Matters 4. Assessing your Costs 5. Managing your Tax 6. Buying an Existing Deli 7. Planning for Success 8. Marketing your Deli 9. Understanding the Rules and Regulations 10. Broadening your Scope |
| books on how to start a small business: The Book on Small Business Ideas Justin Gesso, 2017-11-15 Small Business Ideas for Side Hustlers and Entrepreneurs Stop chasing money-making schemes and cookie-cutter businesses. Real success is personal and is achieved by finding the path on which YOU will thrive. The Book on Small Business Ideas will turn you into an idea and cash flow factory. You'll generate simple small business and side hustle ideas that are meaningful to you. You'll learn how to stay motivated, analyze your ideas, and launch them successfully. The small businesses and side hustles you create are there to generate income, help you fulfill your goals, and increase your freedom. The Book on Small Business Ideas is Your Success Playbook The Book on Small Business Ideas will take you through: ** Understanding your personal drivers, allowing you to generate ideas that achieve your goals. ** Finding your personal motivation to actually see your ideas through to reality. ** Evaluating your small business ideas and side hustles against real-world criteria to determine success potential. ** Launching your ideas effectively in today's competitive environment. The Book on Small Business Ideas is filled with exercises to help you find your passion, generate momentum, and stand out from the crowd. The concepts in this book won't put you at risk, and they won't be complicated. This book will show you how to make much more money on your own, spend time how you want, build a simple business, and quit your day job. We'll do this without putting you at risk financially and without the complexity many people associate with running a business. Alright--before we move on, let me address the three buts I hear most often... BUT starting a small business takes a lot of time, money, and financial risk! America used to be the land of opportunity; now, we have a world of opportunity! Technology has given us all an incredible gift. And yes, launching a small business takes time. But if you do this properly, you'll pick something you're excited to do! When you are brimming with excitement, you'll have no problem waking up a little earlier. You'll want to chase down your dreams and create a better life for yourself. In this book, you'll learn the tools and processes to make room for greatness. And best of all, I'll show you how to do this so your effort is up front, while your fruits last for years to come. BUT running a business is complicated! Many businesses are complicated. Complex processes, custom systems, layers of human resources, and teams of accountants abound! But who said businesses need to be complex? The best small businesses are simple! This is why I love the term money machine. It embodies simplicity. This book will help you avoid the complexities and find the simplest path possible. And finally...BUT it takes someone special to stand out, and I'm not special! If you pick up this book, I think there's a good chance you are special. You are striving for more. You're ready to take control. You're ready to level up your life. Most people won't turn their dreams into reality. But I can help. This book will help you uncover your true drive. You will want to pour your passion into this. You will want to outhustle the competition. You will have the tools to stand out. No more BUTS! I've filled this book with exercises to help you find your passion, generate momentum, and stand out from the crowd. The concepts in this book won't put you at risk, and they won't be complicated. So, the only thing you stand to lose is opportunity. People are taking action every day...now it's your turn. |
| books on how to start a small business: The Lean Startup Eric Ries, 2011-09-13 Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. |
| books on how to start a small business: The Small Business Book Leith Oliver, John English, 2012-01-01 The Small Business Book is the bestselling, hands-on guide to running your own business in New Zealand. This new edition is up-to-date, easy to understand and simple to use. If you are tempted to strike out on your own, this is the book that will help you decide if you've got the right stuff. If you want to go into business now, this is the book that will help you to get started. If you are already in business, this is the book that explains a number of strategies for refining your operation and maximising your profits. The small business sector is, collectively, the biggest business in New Zealand. New ventures are being launched in greater numbers than ever before, and the prospects for success offer hope and a sense of fulfilment to New Zealanders who want to be self-employed. The Small Business Book has been written to help you get into business, successfully stay in business and make a good living from being in business. |
| books on how to start a small business: Small Business Marketing Stuart Atkins Mba, 2009-12-21 This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read! |
| books on how to start a small business: Growing a Business Paul Hawken, 1988-10-15 The companion volume to the public television series explains what it takes to be a successful entrepreneur. |
| books on how to start a small business: Starting Small and Making It Big Bill Cummings, |
| books on how to start a small business: The Small Business Start-up Workbook Anita Roddick, Cheryl Rickman, 2005-05-27 In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan the idea; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. |
| books on how to start a small business: No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity Dan S. Kennedy, Jason Marrs, 2011-04-18 Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind FREE How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket. |
| books on how to start a small business: Insanely Simple Ken Segall, 2012-04-26 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. |
| books on how to start a small business: How to Make Big Money in Your Own Small Business Jeffrey J. Fox, 2004-05-19 Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail. |
| books on how to start a small business: Ready, Fire, Aim Michael Masterson, 2008-01-07 Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. |
| books on how to start a small business: Get Rich Click! Marc Ostrofsky, 2013-01-08 The Internet is changing the way business is conducted and fortunes are made. Get Rich Click! shows readers how to jump in and begin making money online immediately. |
| books on how to start a small business: Connect The Dots Bansal, rashmi, 2011-12-31 Mahima Mehra did it.Ranjiv Ramchandani did it.Kalyan Varma did it. Connect the Dots is the story of 20 enterprising individuals without an MBA, who started their own ventures. They were driven by the desire to prove themselves. To lead interesting, passionate, meaningful lives. Their stories say one thing loud and clear. You don’t need a fancy degree or a rich daddy to dream big and make it happen. It’s all in your head, your heart, your hands. |
| books on how to start a small business: The Pumpkin Plan Mike Michalowicz, 2012-07-05 Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. |
| books on how to start a small business: How to Start a Business Greg Shields, 2018-09-06 If you're thinking about starting your own business then keep reading... 2 comprehensive manuscripts in 1 book How to Start a Business: Step-By-Step Start from Business Idea and Business Plan to Having Your Own Small Business, Including Home-Based Business Tips, Sole Proprietorship, LLC, Marketing and More LLC: The Ultimate Guide to Starting a Limited Liability Company, and How to Deal with LLC Accounting and LLC Taxes Are you excited to start a business? Do you have an idea, or are just fascinated with the idea of launching and growing your own enterprise? If so, then congratulations! Starting a business can be a remarkable journey that can change your life for the better. But before you start, remember the following... You don't know what you don't know. And what you don't know can be a huge roadblock in business. You see, most people who start a business make the same mistakes - with both their planning and execution. You may even make costly yet avoidable errors which cause you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to successful businesspeople, which will guide you and help you to avoid pitfalls. Tips the majority of Americans don't know about. Part 1 of this book includes: A step-by-step guide to walk you through the process of launching your business from start to finish Amazing tips for creating and developing your idea The truth about business plans and all you need to know about the topic Quick and powerful questions regarding legal structures so you can discover the best one for you 7 secrets that makes a remarkable brand 4 powerful strategies for effective branded marketing Valuable insights into funding Proven business administration tips so you can avoid getting into trouble A simple guide to scaling your business And much, much more! Some of the topics that are discussed in part 2 of this book are: LLC's Explained, Pros, Cons LLC Case Law: A Cautionary Tale LLC and Piercing the Corporate Veil Steps to Starting an LLC LLC State-Specific Guidelines LLC Hiring Tips LLC Accounting Explained LLC Taxes And Much More So, what are you waiting for? Get this book now and learn more about how to start a business! |
| books on how to start a small business: Never Too Small Joe Beath, Elizabeth Price, 2023-04-19 Joel Beath and Elizabeth Price explore this question drawing inspiration from a diverse collection of apartment designs, all smaller than 50m2/540ft2. Through the lens of five small-footprint design principles and drawing on architectural images and detailed floor plans, the authors examine how architects and designers are reimagining small space living. Full of inspiration we can each apply to our own spaces, this is a book that offers hope and inspiration for a future of our cities and their citizens in which sustainability and style, comfort and affordability can co-exist. Never Too Small proves living better doesn’t have to mean living larger. |
| books on how to start a small business: Will it Fly? Pat Flynn, 2016 The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business. |
| books on how to start a small business: Small Business for Dummies Veechi Curtis, 2021-02-17 Get inspired to build a profitable business with this essential guide In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you'll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business. From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You’ll learn how to identify what's different about your business, and how you can use this knowledge to build your brand and generate above-average profits. This new edition also covers: Using business plans to stay one step ahead Building positive teams and managing employees Creating financial projections that actually work Attracting the kind of customers you really want Expanding your online presence Whether you're a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way. |
| books on how to start a small business: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| books on how to start a small business: Clockwork Mike Michalowicz, 2018-08-21 Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the weakest link in the chain method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you. |
| books on how to start a small business: The Zen of Social Media Marketing Shama Hyder, 2016-08-16 The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media’s zen master of marketing by Entrepreneur magazine and One of LinkedIn's Top Voices in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success |
| books on how to start a small business: Small Business Management Meir Liraz, 2017-08-02 Discover the Techniques and the Dirty Little Tricks That will Help Boost Your Sales, Pile Up Profits and Leave Your Competitors in the Dust. Whether you are presently running your own business or just planning to start one, Small Business Management: Essential Ingredients for Success can be the best business investment you have ever made. It will show exactly what you need to know to make your business a success. This guide will teach you scores of small business management tricks, secrets and shortcuts - and teach them so that you can start using them at once. This program does far more than impart knowledge... it inspire action. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project. Here's what you'll discover: * How to Make Your Business More Profitable - tried and tested business management boosting ideas to help you stay pointed toward profit. * Essential Ingredients for Your Marketing Success - what are the secrets behind constructing and executing a successful marketing campaigns? here's a step by step guide to managing your marketing activities in a way to drive your sales through the roof. * 27 Tips to Increase the Effectiveness of Your Delegation - tactics to squeeze more out of your day with foolproof delegation techniques. * How to Reach Your Goals Faster - a wise man once said: If you're not sure where you are going, you're liable to end up someplace else. Discover the tips and techniques that will make sure you're always on the right track. * How to Deal with Changes in The Market - The winds of change are building - reshaping business and personal lives. Some people dig in their heels and try to resist change. Others ride the winds of change and seize the amazing opportunities it brings. Discover ten habits to recognize and maximize the gifts of change. * How to Build a Winning Team - powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression - You Only Have One Chance to Make a Great First Impression!. Discover the top ten strategies proven to help you make the best first impression possible. Get These 5 Valuable Free Gifts (a limited time offer) Place your order by the end of this month and I will also include instant download instructions for the following free gifts: Free Gift #1: Business Financial Planner This is a multi featured, fully operational Excel based software program. It is a financial management program that will help you prepare budgets, cash flow projections, and much more. Free Gift #2: A Simple Business Plan Template In MS Word Format Allows you to craft a good basic business plan quickly and easily. Free Gift #3: How to Improve Your Leadership and Management Skills (eBook) How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. Free Gift #4: Video Training Course - How To Gain A Competitive Advantage Learn how to get a competitive advantage with this course. Learn how to brand, study your competition, identify customers and their preferences, create pricing strategies and much more. Leverage the uniqueness of your business to create a real competitive advantage. Free Gift #5: Video Training Course - How To Grow Your Business You have started your business and now you think you are ready to grow. How do you really know if you and your company are ready for the next step? This course will help you determine if a growth opportunity is right for you. |
| books on how to start a small business: Winners Never Cheat Jon M. Huntsman, 2009 This book sets out to remind readers why they work, and why they were chosen to lead. It's about finding the bravery to act on what they know is right--and building teams with the same courage. Above all, it's about winning the right way. |
| books on how to start a small business: The Business Playbook Chris Ronzio, 2021-10-05 Entrepreneur, CEO, or business leader: no matter your title, the success of your company is a responsibility-and weight-that lies squarely on your shoulders. In the beginning, increased control was an asset that bought you peace of mind. But now, without the structure your business needs to thrive, you're overworked, overwhelmed, and unsure of the path ahead. Fortunately, everything that makes your company work can be captured and put to work for you. In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn't rely on you putting in more hours, this book will show you the way. |
| books on how to start a small business: SYSTEMology David Jenyns, 2020-11-18 Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems. |
| books on how to start a small business: Big Ideas... for Small Businesses John Lamerton, 2017-07-12 Former Civil Servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousand of mistakes along the way. This book is a collection of the lessons and successes that have led to him coaching and mentoring hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want.--Back cover. |
| books on how to start a small business: 10 Steps to Your First Small Business Adam Lean, 2017-08-12 Written in plain, everyday language, '10 Steps to Your First Small Business for Teens' contains all the steps needed for a teen to start a business. This plan makes starting a business fun, approachable, and realistic.--Publisher. |
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