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| brand management south park: Brand Management Michael Beverland, 2021-02-03 Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands. |
| brand management south park: Brands and Brand Management Barbara Loken, Rohini Ahluwalia, 2023-04-28 Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands. |
| brand management south park: Brand Management Harsh V. Verma, 2006 Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies. |
| brand management south park: Brand Management Emmanuel Mogaji, 2021-04-02 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further. |
| brand management south park: B2B Brand Management Philip Kotler, Waldemar Pfoertsch, 2006-09-22 This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management. |
| brand management south park: Landscape and Branding Nicole Porter, 2015-10-05 Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey. |
| brand management south park: The Westerners Brand Book , 1963 |
| brand management south park: International Business Marios I. Katsioloudes, Spyros Hadjidakis, 2007 'International Business' covers international business issues from a multinational perspective. Each chapter features the reverse perspective case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the US. |
| brand management south park: Marketing Information Guide , 1969 |
| brand management south park: Emerging Innovative Marketing Strategies in the Tourism Industry Ray, Nilanjan, 2015-08-03 The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation. |
| brand management south park: Brand it Purple Zykia L. McCoy, Ashley Knoote-Parke, 2009 Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies. |
| brand management south park: Marketing Theory Michael J Baker, Michael Saren, 2016-05-16 Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. |
| brand management south park: Transmedia Character Studies Tobias Kunz, Lukas R.A. Wilde, 2023-03-31 Transmedia Character Studies provides a range of methodological tools and foundational vocabulary for the analysis of characters across and between various forms of multimodal, interactive, and even non-narrative or non-fictional media. This highly innovative work offers new perspectives on how to interrelate production discourses, media texts, and reception discourses, and how to select a suitable research corpus for the discussion of characters whose serial appearances stretch across years, decades, or even centuries. Each chapter starts from a different notion of how fictional characters can be considered, tracing character theories and models to approach character representations from perspectives developed in various disciplines and fields. This book will enable graduate students and scholars of transmedia studies, film, television, comics studies, video game studies, popular culture studies, fandom studies, narratology, and creative industries to conduct comprehensive, media-conscious analyses of characters across a variety of media. |
| brand management south park: Developing Successful Global Strategies for Marketing Luxury Brands Mosca, Fabrizio, Casalegno, Cecilia, Gallo, Rosalia, 2021-03-26 In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation. |
| brand management south park: Contemporary Brand Management Johny K. Johansson, Kurt A. Carlson, 2014-01-17 Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications. |
| brand management south park: Events Marketing Management Ivna Reic, 2016-09-19 This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers. |
| brand management south park: International Business Marios Katsioloudes, Spyros Hadjidakis, 2007-03-15 Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics |
| brand management south park: Land of Contrast Frederic J. Athearn, 1985 |
| brand management south park: Platers' Guide , 1908 |
| brand management south park: International Marketing Daniel W. Baack, Eric G. Harris, Donald Baack, 2013 International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and bottom of the pyramid concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook. |
| brand management south park: New Perspectives in Luxury Branding Emerald Group Publishing Limited, 2015-10-29 This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands |
| brand management south park: Brand Book, Denver Posse of the Westerners Westerners. Denver Posse, 1963 |
| brand management south park: Marketing and Branding S. Ramesh Kumar, 2007 |
| brand management south park: Fashion Branding and Consumer Behaviors Tsan-Ming Choi, 2014-01-30 Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics. |
| brand management south park: Handbook of Hospitality Marketing Management Haemoon Oh, 2009-11-04 This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. |
| brand management south park: Localizing Global Marketing Strategies: Emerging Research and Opportunities Harvey, Janell NaKia, 2019-10-25 Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries. |
| brand management south park: EBOOK: Managing Brands LAFORET, SYLVIE, 2009-12-16 EBOOK: Managing Brands |
| brand management south park: Signal , 2012 |
| brand management south park: The Routledge Companion to Corporate Branding Oriol Iglesias, Nicholas Ind, Majken Schultz, 2022-04-28 This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management. |
| brand management south park: One Hundred Years of Brewing , 1903 |
| brand management south park: CSR and Sustainability in the Public Sector David Crowther, Shahla Seifi, 2020-08-27 This book focuses on CSR in the public sector, in all its manifestations around the world, in order to consider its application in practice and its connections to sustainable objectives. This book is unique in that all chapters were written by members of the Social Responsibility Research Network. Their ideas have been tested and refined through the feedback given after they were presented at the 16th International Conference. The approach used in this book is based on the tradition of the Social Responsibility Research Network – a worldwide body of scholars that, over its 20-year history, has sought to broaden the discourse and to treat all research as inter-related and business-relevant. The book examines diverse aspects of how CSR and sustainability apply to, and are applied by, a variety of public bodies in a variety of ways. Thus, the authors focus on the priorities of these organisations, in order to consider the extent to which the focus has changed so much that we need to think about new approaches to our understanding of CSR and sustainability and differing effects in practice. The international mix of authors makes this an original contribution, sharing some of the best ideas from around the world |
| brand management south park: Marketing and Smart Technologies José Luís Reis, |
| brand management south park: Billboard , 2005-07-30 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| brand management south park: Nation Branding Keith Dinnie, 2015-08-27 Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers. |
| brand management south park: Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches Masouras, Andreas, Daskou, Sofia, Pistikou, Victoria, Dimitriou, Dimitrios, Friesner, Tim, 2023-07-17 By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians. |
| brand management south park: Asia Branding Bang Nguyen, T C Melewar, Don E. Schultz, 2017-09-16 This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject. |
| brand management south park: The Brand Book of the Denver Posse of the Westerners , 1965 |
| brand management south park: International Employer Brand Management Lena Christiaans, 2012-11-28 The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups. |
| brand management south park: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities Rahman, Muhammad Sabbir, Zaman, Mahmud Habib, Hossain, Md Afnan, 2018-12-04 The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers. |
| brand management south park: Managing Luxury Brands Eleonora Cattaneo, 2023-03-03 Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management. |
Strategic brand management: Archetypes for managing …
framework of three strategic brand management archetypes that provide new insights into the complexity and often paradoxical ambiguity of branding. By combining an empirical qualitative …
The Routledge Companion to Contemporary Brand …
‘With many leading brands now valued at multi-billion dollars, and brand management on the C-Suite agenda globally, this Routledge Companion offers a timely and insightful reflection on …
Brand Management - cambridgecollege.edu
Establishing appropriate Brand Management in any company demands resources, both manpower and budgets and the brand strategy must be anchored with management. …
New Brands versus Brand Extensions, Attitudes versus Choice …
Key words: brand extensions, brand equity, brand management, choice, preference reversals 1. Introduction Based on the assumption that consumers prefer brand extensions over new …
International Luxury Brand Strategy - api.pageplace.de
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand …
Strategic Brand Concept-Image Management.
We propose a normative frame- work that allows for such coordination. The proposed framework, termed brand concept management (BCM), is defined formally as the planning, …
JI KYUNG PARK - assets.csom.umn.edu
Incremental theorists were unaffected by these brand experiences. PUBLICATIONS AND MANUSCRIPTS UNDER REVIEW Park, Ji Kyung and Deborah Roedder John, “Got to Get …
Strategic Brand Management - Pearson
The chief purpose of this book is to provide a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management—the design and …
1: Introduction to Brand Management - Springer
Brand management is multifaceted, com-plicated and complex, but it is important to start with the basics. Brands exist in the subconscious of everyone who uses or experiences them: …
IDENTITY AND CORPORATE BRANDING GUIDELINES - SALGA
Brand management The management of the intangible and tangible aspects of a brand. Branding signatures The composition and placement of the brand’s logo and symbols on various …
EXPLORING BRANDING IN THE NON-PROFIT SECTOR: A CASE …
A theoretical construct combining principles of corporate communication theory (including the role of image and identity), brand management as well as social marketing is suggested as a …
Managing across a corporate and product brand portfolio: …
Knox and Bickerton (2003) outlined six new conventions for understanding the processes of nurturing and managing a corporate brand, and they discuss the implications of these …
The effects of nostalgia marketing on consumers’ brand
In the current research, we examine the efects of nostalgia on the evaluation of brand exten-sion products and the consumer psychology underlying the nostalgia efects to determine which …
THE STUDY OF TRANS-CULTURE MANAGEMENT WITH …
Manages a good theme park, the brand management can help theme park full conformity and use the resource, form a better product development as well as the propagation effect, strengthen …
CORPORATE SOCIAL RESPONSIBILITY AND BRAND …
to comprehend CSR initiatives’ benefits as a business strategy for brand awareness, brand image, and brand management. Consequently, the brand management has become an …
Brand Attachment: Constructs, Consequences, and Causes
We articulate the process by which strong brand attachment is created through meaningful personal connections between the brand and its customers. We also articulate the …
Brand attachment: a review and future research - Springer
In addition to exploring the theories and frameworks, this review summarises the contexts, antecedents, outcomes, mediators, and moderators of brand attach-ment. Based on the gaps …
Branding: Models, Theory, Practice, and Marketing …
May 17, 2024 · Firm Model Strategic approach—Key issues analyzed in this approach entail creating and implementing brand identity; positioning, targeting, launch, and growth of brands; …
Consumer-based brand equity of South African luxury fashion …
The findings of this study could impel the brand management and marketing strategies of South African luxury fashion brands towards growth and enhanced brand equity. The results of the …
Strategic Brand Management on the Cutting Edge:
It identifies four components of branding: Building Leveraging Identifying Protecting Brands. As a first step, marketers should define what they want their brand to represent (brand identity).
Strategic brand management: Archetypes for managing …
framework of three strategic brand management archetypes that provide new insights into the complexity and often paradoxical ambiguity of branding. By combining an empirical qualitative …
The Routledge Companion to Contemporary Brand …
‘With many leading brands now valued at multi-billion dollars, and brand management on the C-Suite agenda globally, this Routledge Companion offers a timely and insightful reflection on …
Brand Management - cambridgecollege.edu
Establishing appropriate Brand Management in any company demands resources, both manpower and budgets and the brand strategy must be anchored with management. …
New Brands versus Brand Extensions, Attitudes versus …
Key words: brand extensions, brand equity, brand management, choice, preference reversals 1. Introduction Based on the assumption that consumers prefer brand extensions over new …
International Luxury Brand Strategy - api.pageplace.de
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand …
Strategic Brand Concept-Image Management.
We propose a normative frame- work that allows for such coordination. The proposed framework, termed brand concept management (BCM), is defined formally as the planning, …
JI KYUNG PARK - assets.csom.umn.edu
Incremental theorists were unaffected by these brand experiences. PUBLICATIONS AND MANUSCRIPTS UNDER REVIEW Park, Ji Kyung and Deborah Roedder John, “Got to Get …
Strategic Brand Management - Pearson
The chief purpose of this book is to provide a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management—the design and …
1: Introduction to Brand Management - Springer
Brand management is multifaceted, com-plicated and complex, but it is important to start with the basics. Brands exist in the subconscious of everyone who uses or experiences them: …
IDENTITY AND CORPORATE BRANDING GUIDELINES - SALGA
Brand management The management of the intangible and tangible aspects of a brand. Branding signatures The composition and placement of the brand’s logo and symbols on various …
EXPLORING BRANDING IN THE NON-PROFIT SECTOR: A CASE …
A theoretical construct combining principles of corporate communication theory (including the role of image and identity), brand management as well as social marketing is suggested as a …
Managing across a corporate and product brand portfolio: …
Knox and Bickerton (2003) outlined six new conventions for understanding the processes of nurturing and managing a corporate brand, and they discuss the implications of these …
The effects of nostalgia marketing on consumers’ brand
In the current research, we examine the efects of nostalgia on the evaluation of brand exten-sion products and the consumer psychology underlying the nostalgia efects to determine which …
THE STUDY OF TRANS-CULTURE MANAGEMENT WITH …
Manages a good theme park, the brand management can help theme park full conformity and use the resource, form a better product development as well as the propagation effect, strengthen …
CORPORATE SOCIAL RESPONSIBILITY AND BRAND …
to comprehend CSR initiatives’ benefits as a business strategy for brand awareness, brand image, and brand management. Consequently, the brand management has become an …
Brand Attachment: Constructs, Consequences, and Causes
We articulate the process by which strong brand attachment is created through meaningful personal connections between the brand and its customers. We also articulate the …
Brand attachment: a review and future research - Springer
In addition to exploring the theories and frameworks, this review summarises the contexts, antecedents, outcomes, mediators, and moderators of brand attach-ment. Based on the gaps …
Branding: Models, Theory, Practice, and Marketing …
May 17, 2024 · Firm Model Strategic approach—Key issues analyzed in this approach entail creating and implementing brand identity; positioning, targeting, launch, and growth of brands; …
Consumer-based brand equity of South African luxury …
The findings of this study could impel the brand management and marketing strategies of South African luxury fashion brands towards growth and enhanced brand equity. The results of the …
