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  brand lift study dv360: Decadal Survey of Civil Aeronautics National Research Council, Division on Engineering and Physical Sciences, Aeronautics and Space Engineering Board, Steering Committee for the Decadal Survey of Civil Aeronautics, 2006-10-27 The U.S. air transportation system is very important for our economic well-being and national security. The nation is also the global leader in civil and military aeronautics, a position that needs to be maintained to help assure a strong future for the domestic and international air transportation system. Strong action is needed, however, to ensure that leadership role continues. To that end, the Congress and NASA requested the NRC to undertake a decadal survey of civil aeronautics research and technology (R&T) priorities that would help NASA fulfill its responsibility to preserve U.S. leadership in aeronautics technology. This report presents a set of strategic objectives for the next decade of R&T. It provides a set of high-priority R&T challengesâ€-characterized by five common themesâ€-for both NASA and non-NASA researchers, and an analysis of key barriers that must be overcome to reach the strategic objectives. The report also notes the importance of synergies between civil aeronautics R&T objectives and those of national security.
  brand lift study dv360: The Book of Lilith Robert G. Brown, 2007-07-01 The book of Lilith tells the real story of creation. Lilith is the first human to be given a soul by God following a thirteen billion year process of mechanical, soulless evolution. Her job is to give souls to all things and awaken them to the Watcher that watches the watcher, watching the world. The first person she grants a soul to is Adam, who is given a job of his own: to invent the definition of sin, create a moral sense in a world that utterly lacks one, and hence bring about the rule of law in a compassionate society. Unfortunately, Adam has a hard time accepting the fact that he was given his soul second, instead of first, and by Lilith, not God. The conflict this engenders leads to the destruction of Eden, the creation of Eve, and a voyage of self-discovery that spans a world--P. [4] of cover.
  brand lift study dv360: Ames Research Center , 1968
  brand lift study dv360: Multiple Criteria Decision Aid Jason Papathanasiou, Nikolaos Ploskas, 2018-09-19 Multiple criteria decision aid (MCDA) methods are illustrated in this book through theoretical and computational techniques utilizing Python. Existing methods are presented in detail with a step by step learning approach. Theoretical background is given for TOPSIS, VIKOR, PROMETHEE, SIR, AHP, goal programming, and their variations. Comprehensive numerical examples are also discussed for each method in conjunction with easy to follow Python code. Extensions to multiple criteria decision making algorithms such as fuzzy number theory and group decision making are introduced and implemented through Python as well. Readers will learn how to implement and use each method based on the problem, the available data, the stakeholders involved, and the various requirements needed. Focusing on the practical aspects of the multiple criteria decision making methodologies, this book is designed for researchers, practitioners and advanced graduate students in the applied mathematics, information systems, operations research and business administration disciplines, as well as other engineers and scientists oriented in interdisciplinary research. Readers will greatly benefit from this book by learning and applying various MCDM/A methods. (Adiel Teixeira de Almeida, CDSID-Center for Decision System and Information Development, Universidade Federal de Pernambuco, Recife, Brazil) Promoting the development and application of multicriteria decision aid is essential to ensure more ethical and sustainable decisions. This book is a great contribution to this objective. It is a perfect blend of theory and practice, providing potential users and researchers with the theoretical bases of some of the best-known methods as well as with the computing tools needed to practice, to compare and to put these methods to use. (Jean-Pierre Brans, Vrije Universiteit Brussel, Brussels, Belgium) This book is intended for researchers, practitioners and students alike in decision support who wish to familiarize themselves quickly and efficiently with multicriteria decision aiding algorithms. The proposed approach is original, as it presents a selection of methods from the theory to the practical implementation in Python, including a detailed example. This will certainly facilitate the learning of these techniques, and contribute to their effective dissemination in applications. (Patrick Meyer, IMT Atlantique, Lab-STICC, Univ. Bretagne Loire, Brest, France)
  brand lift study dv360: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
  brand lift study dv360: The Rust Programming Language (Covers Rust 2018) Steve Klabnik, Carol Nichols, 2019-09-03 The official book on the Rust programming language, written by the Rust development team at the Mozilla Foundation, fully updated for Rust 2018. The Rust Programming Language is the official book on Rust: an open source systems programming language that helps you write faster, more reliable software. Rust offers control over low-level details (such as memory usage) in combination with high-level ergonomics, eliminating the hassle traditionally associated with low-level languages. The authors of The Rust Programming Language, members of the Rust Core Team, share their knowledge and experience to show you how to take full advantage of Rust's features--from installation to creating robust and scalable programs. You'll begin with basics like creating functions, choosing data types, and binding variables and then move on to more advanced concepts, such as: Ownership and borrowing, lifetimes, and traits Using Rust's memory safety guarantees to build fast, safe programs Testing, error handling, and effective refactoring Generics, smart pointers, multithreading, trait objects, and advanced pattern matching Using Cargo, Rust's built-in package manager, to build, test, and document your code and manage dependencies How best to use Rust's advanced compiler with compiler-led programming techniques You'll find plenty of code examples throughout the book, as well as three chapters dedicated to building complete projects to test your learning: a number guessing game, a Rust implementation of a command line tool, and a multithreaded server. New to this edition: An extended section on Rust macros, an expanded chapter on modules, and appendixes on Rust development tools and editions.
  brand lift study dv360: Flash Boys: A Wall Street Revolt Michael Lewis, 2014-03-31 Argues that post-crisis Wall Street continues to be controlled by large banks and explains how a small, diverse group of Wall Street men have banded together to reform the financial markets.
  brand lift study dv360: Beginning PHP, Apache, MySQL Web Development Michael K. Glass, Yann Le Scouarnec, Elizabeth Naramore, Gary Mailer, Jeremy Stolz, Jason Gerner, 2004-03-01 What is this book about? PHP, Apache, and MySQL are the three key open source technologies that form the basis for most active Web servers. This book takes you step-by-step through understanding each — using it and combining it with the other two on both Linux and Windows servers. This book guides you through creating your own sites using the open source AMP model. You discover how to install PHP, Apache, and MySQL. Then you create PHP Web pages, including database management and security. Finally, you discover how to integrate your work with e-commerce and other technologies. By building different types of Web sites, you progress from setting up simple database tables to tapping the full potential of PHP, Apache, and MySQL. When you’re finished, you will be able to create well-designed, dynamic Web sites using open source tools. What does this book cover? Here's what you will learn from this book: How PHP server-side scripting language works for connecting HTML-based Web pages to a backend database Syntax, functions, and commands for PHP, Apache, and MySQL Methods and techniques for building user-friendly forms How to easily store, update, and access information using MySQL Ways to allow the user to edit a database E-commerce applications using these three technologies How to set up user logins, profiles, and personalizations Proper protocols for error handling Who is this book for? This book is for beginners who are new to PHP and who need to learn quickly how to create Web sites using open source tools. Some basic HTML knowledge is helpful but not essential.
  brand lift study dv360: Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction Yannacopoulos, Denis, 2014-02-28 The pervasiveness of the Internet has had a significant impact on global politics, economics, and culture. To create a truly effective product in such a saturated digital environment, developers must study what has come before and how they can utilize existing tools to even greater effect. Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and commerce to social media and education.
  brand lift study dv360: Rotorcraft Aeromechanics Wayne Johnson, 2013-04-29 A rotorcraft is a class of aircraft that uses large-diameter rotating wings to accomplish efficient vertical take-off and landing. The class encompasses helicopters of numerous configurations (single main rotor and tail rotor, tandem rotors, coaxial rotors), tilting proprotor aircraft, compound helicopters, and many other innovative configuration concepts. Aeromechanics covers much of what the rotorcraft engineer needs: performance, loads, vibration, stability, flight dynamics, and noise. These topics include many of the key performance attributes and the often-encountered problems in rotorcraft designs. This comprehensive book presents, in depth, what engineers need to know about modelling rotorcraft aeromechanics. The focus is on analysis, and calculated results are presented to illustrate analysis characteristics and rotor behaviour. The first third of the book is an introduction to rotorcraft aerodynamics, blade motion, and performance. The remainder of the book covers advanced topics in rotary wing aerodynamics and dynamics.
  brand lift study dv360: Securities Market Issues for the 21st Century Merritt B. Fox, 2018
  brand lift study dv360: Next Job, Best Job Rob Barnett, 2021-06-29 This generous and useful book strips away the shame and fear from a job search and can help you get past the resume and see a better way forward. —Seth Godin, bestselling author of This is Marketing If you’re struggling to find work in an uncertain job market, Next Job, Best Job by headhunter Rob Barnett delivers game changing strategies to get you hired now. For readers at any phase of a career, Barnett saves you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. Rob Barnett is an innovator, a two-time entrepreneur, and a senior executive with five decades inside legendary media companies. As an advisor to thousands of job seekers and company heads, he is uniquely positioned to disrupt the job search industry. His inclusive platform is a life-saving escape hatch during the darkest hours of unemployment and an expert guide to the work you deserve. With humor, compassion, and a healthy dose of tough love, Barnett covers everything from the essentials of a modern job search to ageism, ghosting, navigating LinkedIn and Zoom, and mastering the voodoo of social media. Pivot from worrying to winning with inspired steps to: Score perfect job interviews Negotiate like a pro and get to “yes” Rebrand yourself with a unique resume, digital profile, and killer cover letter Ignite focus and restore motivation Identify the best career path Define the right job title Get immediate replies and callbacks Master networking Banish self-defeating thoughts Embrace success Pay it forward New strategies replace ancient job search rules that lead nowhere. Rise above every other candidate with an empowering, easy method that finally works. “Rob Barnett reimagines today’s career search and offers a proven process to land the right job (or client) fast.” —Small Business Trends “(Barnett) leads the reader through a birth-to-earth version of job search, starting with being fired or laid off and culminating in his advice for negotiating the next offer. He peppers the steps along the way with anecdotes from his own experience and the kind of advice meant to help you keep the job once you land it.” —St. Paul Pioneer Press
  brand lift study dv360: Robust Portfolio Optimization and Management Frank J. Fabozzi, Petter N. Kolm, Dessislava A. Pachamanova, Sergio M. Focardi, 2007-04-27 Praise for Robust Portfolio Optimization and Management In the half century since Harry Markowitz introduced his elegant theory for selecting portfolios, investors and scholars have extended and refined its application to a wide range of real-world problems, culminating in the contents of this masterful book. Fabozzi, Kolm, Pachamanova, and Focardi deserve high praise for producing a technically rigorous yet remarkably accessible guide to the latest advances in portfolio construction. --Mark Kritzman, President and CEO, Windham Capital Management, LLC The topic of robust optimization (RO) has become 'hot' over the past several years, especially in real-world financial applications. This interest has been sparked, in part, by practitioners who implemented classical portfolio models for asset allocation without considering estimation and model robustness a part of their overall allocation methodology, and experienced poor performance. Anyone interested in these developments ought to own a copy of this book. The authors cover the recent developments of the RO area in an intuitive, easy-to-read manner, provide numerous examples, and discuss practical considerations. I highly recommend this book to finance professionals and students alike. --John M. Mulvey, Professor of Operations Research and Financial Engineering, Princeton University
  brand lift study dv360: The New Stock Market Merritt B. Fox, Lawrence Glosten, Gabriel Rauterberg, 2019-01-08 The U.S. stock market has been transformed over the last twenty-five years. Once a market in which human beings traded at human speeds, it is now an electronic market pervaded by algorithmic trading, conducted at speeds nearing that of light. High-frequency traders participate in a large portion of all transactions, and a significant minority of all trade occurs on alternative trading systems known as “dark pools.” These developments have been widely criticized, but there is no consensus on the best regulatory response to these dramatic changes. The New Stock Market offers a comprehensive new look at how these markets work, how they fail, and how they should be regulated. Merritt B. Fox, Lawrence R. Glosten, and Gabriel V. Rauterberg describe stock markets’ institutions and regulatory architecture. They draw on the informational paradigm of microstructure economics to highlight the crucial role of information asymmetries and adverse selection in explaining market behavior, while examining a wide variety of developments in market practices and participants. The result is a compelling account of the stock market’s regulatory framework, fundamental institutions, and economic dynamics, combined with an assessment of its various controversies. The New Stock Market covers a wide range of issues including the practices of high-frequency traders, insider trading, manipulation, short selling, broker-dealer practices, and trading venue fees and rebates. The book illuminates both the existing regulatory structure of our equity trading markets and how we can improve it.
  brand lift study dv360: Customer Satisfaction Evaluation Evangelos Grigoroudis, Yannis Siskos, 2009-11-07 This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
  brand lift study dv360: OPERATIONAL CASE STUDY - STUDY TEXT. KAPLAN., 2020
  brand lift study dv360: My Journey Starts Here Jazz Thornton, Genevieve Mora, 2021-01-05 Jazz Thornton has achieved huge international recognition for her work in advocacy for mental health and the use of voices of lived experience to provide hope to those who are struggling. This journal, written with Genevieve Mora, her co-founder of the organisation Voices of Hope, provides a creative approach to self-help in mental health and well-being. This attractive journal contains simple exercises (with examples) plus thoughts and reflections by its two authors, both survivors of mental illness themselves. It is a practical and creative outlet for those struggling with mental health or simply looking to improve their personal outlook on life. As well as exercises there are inspirational quotations, pages for personal reflection or ideas, and even some colouring-in pages. There is a 'Where to Get Help' section at the back.
  brand lift study dv360: Washington Rules Andrew Bacevich, 2010-08-03 The bestselling author of The Limits of Power critically examines the Washington consensus on national security and why it must change For the last half century, as administrations have come and gone, the fundamental assumptions about America's military policy have remained unchanged: American security requires the United States (and us alone) to maintain a permanent armed presence around the globe, to prepare our forces for military operations in far-flung regions, and to be ready to intervene anywhere at any time. In the Obama era, just as in the Bush years, these beliefs remain unquestioned gospel. In Washington Rules, a vivid, incisive analysis, Andrew J. Bacevich succinctly presents the origins of this consensus, forged at a moment when American power was at its height. He exposes the preconceptions, biases, and habits that underlie our pervasive faith in military might, especially the notion that overwhelming superiority will oblige others to accommodate America's needs and desires—whether for cheap oil, cheap credit, or cheap consumer goods. And he challenges the usefulness of our militarism as it has become both unaffordable and increasingly dangerous. Though our politicians deny it, American global might is faltering. This is the moment, Bacevich argues, to reconsider the principles which shape American policy in the world—to acknowledge that fixing Afghanistan should not take precedence over fixing Detroit. Replacing this Washington consensus is crucial to America's future, and may yet offer the key to the country's salvation.
  brand lift study dv360: Stop Surviving Start Fighting Jazz Thornton, 2020-03-31 Jazz Thornton first attempted to take her own life at the age of 12. Multiple attempts followed and she spent time in psychiatric wards and under medical supervision as she rode the rollercoaster of depression and anxiety through her teenage years - yet the attempts continued. Find out what Jazz learned about how her negative thought patterns came to be, and how she turned those thoughts - and her life - around. Who and what helped, and what didn't help. The insights she gives will help create greater understanding of those grappling with mental illness, and those around them who desperately want to help. Jazz went on to attend film school, and to co-found Voices of Hope, a non-profit organisation dedicated to helping those with mental health issues and show them there is a way forward. She creates online content to provide hope and help. Her first video Dear Suicidal Me has had over 80 million views all around the world. She went on to create Jessica's Tree, a web series that follows the 24 hours between a friend, Jess, going missing and the discovery of her body. It provides insights into Jessica's struggles, to help people better understand those suffering from depression. https://www.youtube.com/watch?v=7QFU_qg7Msk Jessica's Tree was viewed more than 230,000 times in the two months following its release in March 2019 and immediately began winning international recognition and awards. The process and the delicate decisions that had to be made to create Jessica's Tree have themselves been documented in a film about Jazz called The Girl on the Bridge, due for release early in 2020.
  brand lift study dv360: Creative Mischief Dave Trott, 2009
  brand lift study dv360: Encyclopedia of New Media Steve Jones, 2002-12-10 Scholars and students finally have a reference work documenting the foundations of the digital revolution. Were it not the only reference book to cover this emergent field, Jones′s encyclopedia would still likely be the best. --CHOICE The articles are interesting, entertaining, well written, and reasonably long. . . . Highly recommended as a worthwhile and valuable addition to both science and technology and social science reference collections. --REFERENCE & USER SERVICES QUARTERLY, AMERICAN LIBRARY ASSOCIATION From Amazon.com to virtual communities, this single-volume encyclopedia presents more than 250 entries that explain communication technology, multimedia, entertainment, and e-commerce within their social context. Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today′s information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from Access to Netiquette to Web-cam Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader′s guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate
  brand lift study dv360: Review for Surgery Lazar J. Greenfield, 1997
  brand lift study dv360: The Expanding News Desert Penelope Muse Abernathy, 2018-11-15 This report delves into the implications for communities at risk of losing their primary source of credible news. By documenting the shifting news landscape and evaluating the threat of media deserts, this report seeks to raise awareness of the role interested parties can play in addressing the challenges confronting local news and democracy. The Expanding News Desert documents the continuing loss of papers and readers, the consolidation in the industry, and the social, political and economic consequences for thousands of communities throughout the country. It also provides an update on the strategies of the seven large investment firms--hedge and pension funds, as well as private and publicly traded equity groups--that swooped in to purchase hundreds of newspapers in recent years and explores the indelible mark they have left on the newspaper industry during a time of immense disruption.
  brand lift study dv360: Proceedings of ICETIT 2019 Pradeep Kumar Singh, Bijaya Ketan Panigrahi, Nagender Kumar Suryadevara, Sudhir Kumar Sharma, Amit Prakash Singh, 2019-09-23 This book presents high-quality, original contributions (both theoretical and experimental) on Information Security, Machine Learning, Data Mining and Internet of Things (IoT). It gathers papers presented at ICETIT 2019, the 1st International Conference on Emerging Trends in Information Technology, which was held in Delhi, India, in June 2019. This conference series represents a targeted response to the growing need for research that reports on and assesses the practical implications of IoT and network technologies, AI and machine learning, data analytics and cloud computing, security and privacy, and next generation computing technologies.
  brand lift study dv360: The Great Reversal Thomas Philippon, 2019-10-29 A Financial Times Book of the Year A ProMarket Book of the Year “Superbly argued and important...Donald Trump is in so many ways a product of the defective capitalism described in The Great Reversal. What the U.S. needs, instead, is another Teddy Roosevelt and his energetic trust-busting. Is that still imaginable? All believers in the virtues of competitive capitalism must hope so.” —Martin Wolf, Financial Times “In one industry after another...a few companies have grown so large that they have the power to keep prices high and wages low. It’s great for those corporations—and bad for almost everyone else.” —David Leonhardt, New York Times “Argues that the United States has much to gain by reforming how domestic markets work but also much to regain—a vitality that has been lost since the Reagan years...His analysis points to one way of making America great again: restoring our free-market competitiveness.” —Arthur Herman, Wall Street Journal Why are cell-phone plans so much more expensive in the United States than in Europe? It seems a simple question, but the search for an answer took one of the world’s leading economists on an unexpected journey through some of the most hotly debated issues in his field. He reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition. In the age of Silicon Valley start-ups and millennial millionaires, he hardly expected this. But the data from his cutting-edge research proved undeniable. In this compelling tale of economic detective work, we follow Thomas Philippon as he works out the facts and consequences of industry concentration, shows how lobbying and campaign contributions have defanged antitrust regulators, and considers what all this means. Philippon argues that many key problems of the American economy are due not to the flaws of capitalism or globalization but to the concentration of corporate power. By lobbying against competition, the biggest firms drive profits higher while depressing wages and limiting opportunities for investment, innovation, and growth. For the sake of ordinary Americans, he concludes, government needs to get back to what it once did best: keeping the playing field level for competition. It’s time to make American markets great—and free—again.
  brand lift study dv360: 2020 Casebook Rob Evans, 2021-04-15 New patterns, models, and actual cases contributed by global masters of the DesignShop Process, emphasizing working virtually.
  brand lift study dv360: Predatory Thinking Dave Trott, 2013-05-23 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
  brand lift study dv360: Transition Engineering Susan Krumdieck, 2019-09-19 Transition Engineering: Building a Sustainable Future examines new strategies emerging in response to the mega-issues of global climate change, decline in world oil supply, scarcity of key industrial minerals, and local environmental constraints. These issues pose challenges for organizations, businesses, and communities, and engineers will need to begin developing ideas and projects to implement the transition of engineered systems. This work presents a methodology for shifting away from unsustainable activities. Teaching the Transition Engineering approach and methodology is the focus of the text, and the concept is presented in a way that engineers can begin applying it in their work.
  brand lift study dv360: One Plus One Equals Three Dave Trott, 2015-06-04 How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
  brand lift study dv360: Dark Pools Scott Patterson, 2012-06-12 A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the bots--artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next.
  brand lift study dv360: The Arrogance of Power James William Fulbright, 1967 Analysis of the present foreign policy of the United States by the Chairman of the Senate Committee on Foreign Relations.
  brand lift study dv360: CCNA Self-study Steve McQuerry, 2004 Describes the objectives of the CCNA INTRO exam and provides information on such topics as network types, switching fundamentals, TCP/IP, WAN technologies, IOS devices, and managing network environments.
  brand lift study dv360: Battlefield America John W. Whitehead, 2015-04-14 Police forces across the United States have been transformed into extensions of the military. Our towns and cities have become battlefields, and we the American people are now the enemy combatants to be spied on, tracked, frisked, and searched. For those who resist, the consequences can be a one-way trip to jail, or even death. Battlefield America: The War on the American People is constitutional attorney John W. Whitehead’s terrifying portrait of a nation at war with itself. In exchange for safe schools and lower crime rates, we have opened the doors to militarized police, zero tolerance policies in schools, and SWAT team raids. The insidious shift was so subtle that most of us had no idea it was happening. This follow-up to Whitehead’s award-winning A Government of Wolves, is a brutal critique of an America on the verge of destroying the very freedoms that define it. Hands up!—the police state has arrived.
  brand lift study dv360: Notes from the Edge of the Narrative Matrix Caitlin Johnstone, Timothy Foley, 2021-03-11 We each inhabit two very different worlds simultaneously: the real world, and the narrative world.The real physical world of matter, of atoms and molecules and stars and planets and animals wandering around trying to bite and copulate with each other often has very little to do with the narrative world, which is made of stories and mental chatter. Powerful people have long understood that if you control the stories people tell about themselves, then you can control their resources and their reality. From priests to politicians, CEOs to the architects of war, all have deeply understood the importance of maintaining control of the narrative. We have reached a crisis point where the disconnect between narrative and reality is threatening all life on earth. The narrative world is getting more and more chimerical while the real world is headed toward disaster due to the military and ecological pressures created by our status quo. There are only a few ways this can possibly break, with the most obvious being mass scale ecological disaster or nuclear war. There is also the possibility that the human species goes the other way and adapts, and wakes up to the way narrative has been used to manipulate us into consenting to our own extinction. Throughout recorded history, all around the globe, wise humans have been attesting that it is possible to transcend our delusion-rooted conditioning and come to a lucid perception of the narrative world and reality. There are many names for this lucid perception, but the one that caught on most widely is enlightenment. We all have this potential within us. It has been gestating in us for many millennia. As we approach our adaptation-or-extinction juncture, we are very close indeed to learning if that potential will awaken in us or not.This book rests on the meniscus of that possibility.
  brand lift study dv360: Reshaping Markets Bertram Lomfeld, Alessandro Somma, Peer Zumbansen, 2016-04-15 Set against the origins and consequences of the global financial crisis, this timely book offers an enriching and revealing narrative of the role that the state plays in regulating markets. Focusing on core areas of private law such as corporate, labour and banking law, the contributors offer a conceptual framework in which to examine the central tenets of the role of private law in today's global economy. In the current climate of ever increasing economic inequality and austerity measures, the authors highlight the urgent need for a comprehensive analysis of the continuing tension between ideas of market liberalism and theories of society. With a focus on both the domestic and transnational dimensions of market governance, the authors offer a crucial insight into the co-existence and interaction between state and market-based economic governance.
  brand lift study dv360: Woke Caitlin Johnstone, 2021-04-05 For those that look with both eyes -- this book is for you.
  brand lift study dv360: Statistical and Econometric Methods for Transportation Data Analysis Simon P. Washington, Matthew G. Karlaftis, Fred L. Mannering, 2003-04-29 As the field of transportation moves toward the total quality management paradigm, performance-based outcomes and quantitative measures have become increasingly important. Measuring performance in the field depends heavily on modeling trends and data, which in turn requires powerful, and flexible analytical tools. To date, however, transportation professionals have lacked a unified, rigorous guide to modeling the wide range of problems they encounter in the field. Statistical and Econometric Methods for Transportation Data describes the techniques most useful for modeling the many complex aspects of transportation, such as travel demand, safety, emissions, and the environment. Taking care not to overwhelm readers with statistical theory, the authors clearly and concisely present the relevant analytical methods in quantitative chapters built on transportation case studies. Mastering this material enables readers to: Formulate research hypotheses Identify appropriate statistical and econometric models Avoid common pitfalls and misapplications of statistical methods Interpret model results correctly Ideal as both a textbook and reference, this book makes three unique contributions to transportation practice and education. First, it presents a host of analytical techniques-both common and sophisticated-used to model transportation phenomena. Second, it provides a wealth of examples and case studies, and third, it specifically targets present and future transportation professionals. It builds the foundation they need not only to apply analytical models but also to understand and interpret results published elsewhere.
  brand lift study dv360: Jfc Swing Tutorial Addison-Wesley Longman, Incorporated, 1998-12
  brand lift study dv360: Creativity in Intelligent Technologies and Data Science Alla G. Kravets, Maxim Shcherbakov, Danila Parygin, Peter P. Groumpos, 2021 This book constitutes the proceedings of the 4th Conference on Creativity in Intellectual Technologies and Data Science, CIT&DS 2021, held in Volgograd, Russia, in September 2021. The 39 full papers, 7 short papers, and 2 keynote papers presented were carefully reviewed and selected from 182 submissions. The papers are organized in the following topical sections: Artificial intelligence and deep learning technologies: knowledge discovery in patent and open sources; open science semantic technologies; IoT and computer vision in knowledge-based control; Cyber-physical systems and big data-driven control: pro-active modeling in intelligent decision making support; design creativity in CASE/CAI/CAD/PDM; intelligent technologies in urban design and computing; Intelligent technologies in social engineering: data science in social networks analysis and cyber security; educational creativity and game-based learning; intelligent assistive technologies: software design and application.
  brand lift study dv360: Insiders Outsiders Monica Bohm-Duchen, 2019 Insiders/Outsiders', published to accompany a UK-wide arts festival of the same name in 2019, examines the extraordinarily rich and pervasive contribution of refugees from Nazi-dominated Europe to the visual culture, art education and art-world structures of the United Kingdom. In every field, emigres arriving from Europe in the 1930s - supported by a small number of like-minded individuals already resident in the UK - introduced a professionalism, internationalism and bold avant-gardism to a British art world not known for these attributes. At a time when the issue of immigration is much debated, the book serves as a reminder of the importance of cultural cross-fertilization and of the deep, long-lasting and wide-ranging contribution that refugees make to British life. Exhibition: Arts festival throughout Britain (May 2019 - May 2020).
Branding - American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …

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Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.

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Nov 1, 2023 · Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful

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Brand Strategy 101 Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need. Beginner | 1 Hour | 18 Modules $79 for non-members | …

Creating a Culture of Brand Love - American Marketing Association
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Branding - American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …

What Is Branding? Complete Guide for Marketers in 2025
Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.

The Four Steps of Effective Brand Research
Nov 1, 2023 · Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful

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Apr 26, 2022 · A consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates …

How social listening is the key to cultural relevance to your brand.
Feb 24, 2025 · How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural …

Brand Strategy 101 - American Marketing Association
Brand Strategy 101 Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need. Beginner | 1 Hour | 18 Modules $79 for non-members | …

Creating a Culture of Brand Love - American Marketing Association
Feb 13, 2020 · Brand love is a marketing strategy that looks to adopt brand-loyal customers and turn them into advocates or influencers for your brand. In an effort to achieve this culture, …

The Best Advertisements of All Time: Top 19 Iconic Campaigns …
Dec 11, 2024 · The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide. The feat showcased Red Bull’s …

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Jan 10, 2024 · The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, …

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Apr 11, 2022 · What if your company’s age-old logo and brand identity don’t reflect the breadth of products your company actually produces today? And most importantly, how can you as a …