| brand lift study meta: The Next Dimension Tom Emrich, 2024-11-27 Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. What's Inside? Game-Changing Benefits: Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business. Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints. Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3. Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses. Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience. Why The Next Dimension is Your Must-Have Guide: Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone. Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase. Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations. Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape. The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’ |
| brand lift study meta: Effective Advertising Gerard J. Tellis, 2003-11-20 Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book. --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields. |
| brand lift study meta: Metal Industry , 1960 |
| brand lift study meta: D2C Growth Blueprint Rohit Uttamchandani, 2023-06-06 There are thousands of D2C businesses today. Some scale, but the hard truth is that most don’t. That’s because there’s a lot that goes into building a D2C brand from the ground up and not all founders or prospective founders may have prior experience in this space. Hence, a lot of them, particularly early-stage, miss out on key things they should be doing, resulting in opportunity loss, costly mistakes and slower growth. In this book, or blueprint (which is what it truly is), you will get a roadmap that will guide you to do the right things with every aspect of building a D2C brand, across product, customer service, supply chain, logistics and growth strategies. Why this blueprint and not any other blog or information on the internet, you may wonder. Well, this blueprint is the brainchild of a growth consultant who has scaled multiple D2C brands from scratch. It distils out the key concepts and actions that would drive the maximum impact and is also structured in a way that would make it easy for any founder to understand and implement. Implementing this blueprint will help you push all the right buttons and accelerate growth instead of spending time and energy trying to reinvent the wheel and figure out what to do. So go ahead and get ready to supercharge your D2C growth today! |
| brand lift study meta: Metal Finishing Journal , 1964 |
| brand lift study meta: Brandscendence Kevin A. Clark, 2004 In Branscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essentials elements enduring brands must manage. |
| brand lift study meta: Popular Science , 2002-12 Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better. |
| brand lift study meta: The Network Reshapes the Library Lorcan Dempsey, 2014-08-18 Since he began posting in 2003, Dempsey has used his blog to explore nearly every important facet of library technology, from the emergence of Web 2.0 as a concept to open source ILS tools and the push to web-scale library management systems. |
| brand lift study meta: Emotions Online Alan Petersen, 2022-12-30 Digital media have become deeply immersed in our lives, heightening both hopes and fears of their affordances. While the internet, mobile phones, and social media offer their users many options, they also engender concerns about their manipulations and intrusions. Emotions Online explores the visions that shape responses to media and the emotional regimes that govern people’s engagements with them. This book critically examines evidence on the role of digital media in emotional life. Offering a sociological perspective and using ideas from science and technology studies and media studies, it explores: • The dimensions and operations of the online emotional economy • Growing concerns about online harms and abuse, especially to children • ‘Deepfakes’ and other forms of image-based abuse • The role of hope in shaping online behaviours • ‘Digital well-being’ and its market • COVID-19’s impacts on perceptions of digital media and Big Tech • Growing challenges to centralised control of the internet, and the implications for future emotional life The book breaks new ground in the sociological study of digital media and the emotions. It reveals the dynamics of online emotional regimes showing how deceptive designs and algorithm-driven technologies serve to attract and engage users. As it argues, digital media rely on the emotional labours of many people, including social media inf luencers and content moderators who make the internet seem smart. The book provides an invaluable overview of the evidence and debates on the role of digital media in emotional life and guidance for future research, policy, and action. |
| brand lift study meta: Brand Relevance David A. Aaker, 2011-01-25 Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant. |
| brand lift study meta: Brand Admiration C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, 2016-09-16 Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach. |
| brand lift study meta: Innovationship Federico Frattini, Benedetto Buono, 2023-10-13T00:00:00+02:00 Siamo abituati a credere che gli ingredienti fondamentali per fare innovazione con successo siano due: il capitale finanziario e quello tecnologico. In realtà oggi queste risorse sono ampiamente disponibili e accessibili. Ma per avere successo l’ingrediente fondamentale – ed è qui la novità di rilievo introdotta dal libro – è rappresentato dal capitale relazionale di chi guida e governa i processi di innovazione. Tutte le fasi tipiche dell’innovazione – dalla generazione del concept al suo sviluppo e trasformazione in nuovi prodotti e servizi – possono essere accelerate, rese più efficaci ed efficienti sfruttando la capacità di gestire e valorizzare al meglio il patrimonio relazionale di cui imprenditori, founder e manager dispongono. Il testo contiene un’approfondita analisi di ciò che la ricerca nel campo del management ha rivelato sulle interconnessioni tra capitale relazionale e processi di innovazione. Prendendo spunto dai concetti chiave, dalle tassonomie e dai modelli esistenti, approfondisce l’analisi di un ampio numero di casi – esperienze e punti di vista di noti protagonisti di processi di innovazione di successo, italiani e internazionali - in cui il capitale relazionale ha giocato un ruolo chiave nel successo dell’innovazione. Il testo, impostato in maniera narrativa, è corredato di indicazioni, tools e modelli da utilizzare nella pratica, con l’intento di lasciare al lettore una serie di metodologie e di riferimenti sintetici e grafici attraverso cui attivare e valorizzare il circolo virtuoso esistente tra innovazione e capitale relazionale. Perché l’innovazione di successo sarà sempre più quella guidata e alimentata da un corretto utilizzo delle relazioni. |
| brand lift study meta: Digital Marketing Fundamentals Greg Jarboe, Matt Bailey, Michael Stebbins, 2023-02-22 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. |
| brand lift study meta: Crisis Ahead Edward Segal, 2020 |
| brand lift study meta: Accountable Marketing David W Stewart, Craig T. Gugel, 2016-02-05 Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm. |
| brand lift study meta: The Psychology of Selling and Advertising Edward Kellogg Strong, 1925 |
| brand lift study meta: Endothelium and Cardiovascular Diseases Protasio L. Da Luz, Peter Libby, Francisco Rafael Martins Laurindo, Antonio Carlos Palandri Chagas, 2018-02-03 Endothelium and Cardiovascular Diseases: Vascular Biology and Clinical Syndromes provides an in-depth examination of the role of endothelium and endothelial dysfunction in normal vascular function, and in a broad spectrum of clinical syndromes, from atherosclerosis, to cognitive disturbances and eclampsia. The endothelium is a major participant in the pathophysiology of diseases, such as atherosclerosis, diabetes and hypertension, and these entities are responsible for the largest part of cardiovascular mortality and morbidly. Over the last decade major new discoveries and concepts involving the endothelium have come to light. This important reference collects this data in an easy to reference resource. Written by known experts, and covering all aspects of endothelial function in health and disease, this reference represents an assembly of recent knowledge that is essential to both basic investigators and clinicians. - Provides a complete overview of endothelial function in health and diseases, along with an assessment of new information - Includes coverage of groundbreaking areas, including the artificial LDL particle, the development of a new anti-erectile dysfunction agent, a vaccine for atherosclerosis, coronary calcification associated with red wine, and the interplay of endoplasmic reticulum/oxidative stress - Explores the genetic features of endothelium and the interaction between basic knowledge and clinical syndromes |
| brand lift study meta: Metalearning Pavel Brazdil, Christophe Giraud Carrier, Carlos Soares, Ricardo Vilalta, 2008-11-26 Metalearning is the study of principled methods that exploit metaknowledge to obtain efficient models and solutions by adapting machine learning and data mining processes. While the variety of machine learning and data mining techniques now available can, in principle, provide good model solutions, a methodology is still needed to guide the search for the most appropriate model in an efficient way. Metalearning provides one such methodology that allows systems to become more effective through experience. This book discusses several approaches to obtaining knowledge concerning the performance of machine learning and data mining algorithms. It shows how this knowledge can be reused to select, combine, compose and adapt both algorithms and models to yield faster, more effective solutions to data mining problems. It can thus help developers improve their algorithms and also develop learning systems that can improve themselves. The book will be of interest to researchers and graduate students in the areas of machine learning, data mining and artificial intelligence. |
| brand lift study meta: The New Power Eating Kleiner, Susan, Greenwood-Robinson, Maggie, 2018 The New Power Eating delivers a science-based nutrition plan that explains what to eat and when and how to customize your diet for your physique, performance, and energy needs. This is the authoritative guide for adding muscle and cutting fat. |
| brand lift study meta: Build Brilliant Brands Aline Santos, Professor Andrew Stephen, Arjan Dijk, Benjamin Braun, Daniel Gilbert, Dean Aragon, Dylan Williams, Fatima Saliu, Florian Heinemann, Gali Arnon, Gigi Levy-Weiss, Ian Wilson, Karina Wilsher, Mark Ritson, Markus Fuchshofen, Mel Edwards, Mike Cooper, Nicola Mendelsohn, Roberto Khoury, Sandra McDill, Sylvia Mulinge, Yuri Ivanov, 2020-09-16 Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands. |
| brand lift study meta: Made to Stick Chip Heath, Dan Heath, 2007-01-02 NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. |
| brand lift study meta: Atlas of Operative Otorhinolaryngology and Head & Neck Surgery: Facial Plastics, Cosmetics and Reconstructive Surgery Bachi T Hathiram, 2013-03-31 89. Chemical Peels. 90. Head and Neck Tissue Expansion 91. The Surgical Technique of LASER Skin Resurfacing. 92. Hair Transplantation 93. Surgery for Alopecia 94. Upper and Lower Lid Blepharoplasty 95. SMAS Rhytidectomy: Preoperative Evaluation, Surgical Techniques and Pitfalls 96. Planning and Facial Analysis before Rhinoplasty 97. A Color Atlas of Septorhinoplasty 98. Augmentation Rhinoplasty 99. The Surgical Management of the Crooked Nose 100. Surgical Techniques in Open Rhinoplasty Procedures 101. Rhinoplasty for Cleft Nasal Deformity 102. Revision Rhinoplasty: The Lost Tip Support 103. Alar Struts in Rhinoplasty 104. Augmentation Rhinoplasty 105. Alar Base Reduction 106. Esthetic Rhinoplasty--Ailed and Ailing Noses 107. Cleft Lip and Palate 108. Lip Reconstruction 109. Operative Techniques in Mandible Fractures 110. Faciomaxillary Fractures 111. Orbital Floor Fracture Index |
| brand lift study meta: Methodological Advances in Educational Effectiveness Research Bert Creemers, Leonidas Kyriakides, Pam Sammons, 2010-04-26 Methodological Advances in Educational Effectiveness Research is an important new work by some of the leading researchers in the field of Educational Effectiveness Research (EER). The book provides a state of the art snapshot of the methodology of EER now and clearly demonstrates the way it is applied in both research and evaluation. It shows how developments in the research methodology area such as the use of multilevel modelling approaches to analyse nested data have promoted the knowledge-base of educational effectiveness. But at the same time, as the authors show, the knowledge-base of educational effectiveness and the attempt to establish theoretical models do paradoxically challenge the development of methodologically appropriate studies including ways of analysing data. Guiding readers though the effective and appropriate use in educational effectiveness of: Longitudinal Studies Experimental Studies Mixed Research Methods Meta-analyses of effectiveness studies Using IRT to measure outcomes and factors Using Generalisability Theory to test the quality of data Multilevel modelling , and Structural Equation Modelling Techniques The authors draw in the expertise of scholars from around the world to show the mathematical background of each technique, the current and future applications, and Specific examples of applying this orientation to help the readers design their own effectiveness studies using specific methodological tools. |
| brand lift study meta: Market Response Models Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz, 2005-12-19 From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management. |
| brand lift study meta: Traversing the Traction Gap Bruce Cleveland, Wildcat Venture Partners, 2019-02-21 Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed. |
| brand lift study meta: Creating Value Laura R. Oswald, 2015-01-22 In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix. |
| brand lift study meta: Ordinarily Well Peter D. Kramer, 2016-06-07 Do antidepressants work, or are they glorified dummy pills? How can we tell? In Ordinarily Well, the celebrated psychiatrist and author Peter D. Kramer examines the growing controversy about the popular medications. A practicing doctor who trained as a psychotherapist and worked with pioneers in psychopharmacology, Kramer combines moving accounts of his patients’ dilemmas with an eye-opening history of drug research to cast antidepressants in a new light. Kramer homes in on the moment of clinical decision making: Prescribe or not? What evidence should doctors bring to bear? Using the wide range of reference that readers have come to expect in his books, he traces and critiques the growth of skepticism toward antidepressants. He examines industry-sponsored research, highlighting its shortcomings. He unpacks the “inside baseball” of psychiatry—statistics—and shows how findings can be skewed toward desired conclusions. Kramer never loses sight of patients. He writes with empathy about his clinical encounters over decades as he weighed treatments, analyzed trial results, and observed medications’ influence on his patients’ symptoms, behavior, careers, families, and quality of life. He updates his prior writing about the nature of depression as a destructive illness and the effect of antidepressants on traits like low self-worth. Crucially, he shows how antidepressants act in practice: less often as miracle cures than as useful, and welcome, tools for helping troubled people achieve an underrated goal—becoming ordinarily well. |
| brand lift study meta: Versed Rae Armantrout, 2010-08 A collection of poetry organized in two sections. The first section, Versed, play with vice and versa, the perversity of human consciousness. They flirt with error and delusion, skating on a thin ice that inevitably cracks. The second section, Dark Matter, alludes to more than the unseen substance thought to make up the majority of mass in the universe. The invisible and unknowable are confronted directly as the author's experience with cancer marks these poems with a new austerity, shot through with her signature wit and stark unsentimental thinking.--Résumé de l'éditeur. |
| brand lift study meta: Handbook of Marketing and Finance Shankar Ganesan, 2012 Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein. |
| brand lift study meta: Gabbard's Treatments of Psychiatric Disorders Glen O. Gabbard, 2014-05-05 The definitive treatment textbook in psychiatry, this fifth edition of Gabbard's Treatments of Psychiatric Disorders has been thoroughly restructured to reflect the new DSM-5® categories, preserving its value as a state-of-the-art resource and increasing its utility in the field. The editors have produced a volume that is both comprehensive and concise, meeting the needs of clinicians who prefer a single, user-friendly volume. In the service of brevity, the book focuses on treatment over diagnostic considerations, and addresses both empirically-validated treatments and accumulated clinical wisdom where research is lacking. Noteworthy features include the following: Content is organized according to DSM-5® categories to make for rapid retrieval of relevant treatment information for the busy clinician. Outcome studies and expert opinion are presented in an accessible way to help the clinician know what treatment to use for which disorder, and how to tailor the treatment to the patient. Content is restricted to the major psychiatric conditions seen in clinical practice while leaving out less common conditions and those that have limited outcome research related to the disorder, resulting in a more streamlined and affordable text. Chapters are meticulously referenced and include dozens of tables, figures, and other illustrative features that enhance comprehension and recall. An authoritative resource for psychiatrists, psychologists, and psychiatric nurses, and an outstanding reference for students in the mental health professions, Gabbard's Treatments of Psychiatric Disorders, Fifth Edition, will prove indispensable to clinicians seeking to provide excellent care while transitioning to a DSM-5® world. |
| brand lift study meta: Learning UML 2.0 Russ Miles, Kim Hamilton, 2006-04-25 With its clear introduction to the Unified Modeling Language (UML) 2.0, this tutorial offers a solid understanding of each topic, covering foundational concepts of object-orientation and an introduction to each of the UML diagram types. |
| brand lift study meta: Battle Cry Jason Wilson, 2021-09-21 In a culture that tells men to suppress instead of express, join bestselling author, speaker, and leader Jason Wilson (featured in the award-winning ESPN documentary The Cave of Adullam) as he calls us to unlearn society's definition of masculinity and discover the power of engaging with our emotions. For decades, Jason was losing the war within--the internal battle that many men wage on a daily basis. He struggled to combat his toxic thoughts and emotions, communicating without composure, and ultimately hurting himself and his loved ones. When Jason began to release years of unresolved trauma, he learned how to acknowledge his emotions and express them in a healthy way. He discovered that he was strengthened by transparency and vulnerability, which taught him to forgive, trust, and love without limitations. Soon, Jason's newfound practices began to heal his relationships and transform his life. Throughout his journey of opening up, Jason became a better husband, father, and leader--and you can, too. Supported by Biblical teachings, the lessons that Jason shares in Battle Cry teach us that we can all be empowered to break through what we've been through. Jason calls us to become better versions of ourselves, equipping us with the mental and spiritual weapons needed to redefine modern masculinity and showing us how to: embrace our emotions rather than be ruled by them win internal battles before they become external wars break free from misconstrued masculinity and embrace our humanity communicate more effectively with the people in our lives heal trauma from our past in order to live our fullest lives in the present Battle Cry proves that it's possible to live beyond the limitations of your mind and finally experience the full life you've always longed for. What are you waiting for? It's time to win the war within. |
| brand lift study meta: Emotionomics Dan Hill, 2010-10-03 'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. |
| brand lift study meta: Practical Research Paul D. Leedy, Jeanne Ellis Ormrod, 2013-07-30 For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally. |
| brand lift study meta: Fix Your Eyes Amy Gannett, 2021-10-05 We live in a polarized time. Christians are quick to conceive of themselves either as theologically-minded or worship-minded; either thinking Christians or feeling Christians. The results are damaging: theology without worship is muted, stifled, and cold, and worship without theology is ungrounded, unrooted, and uninformed. This is not the way it was meant to be. Theology (our study and knowledge of God) should always lead to doxology (our worship of Him). Worship should always be rooted in theology. When we study the nature and character of God as revealed in his Word, we are invited to respond in the affectionate, obedient discipleship of worship. How can we keep our theology from being mere head knowledge? How do we give our worship roots that will last? By fixing our eyes on God Himself—the object of our study and the object of our worship. Fix Your Eyes is an invitation to understand core doctrines of the Christian faith and apply them in our daily worship of God. It walks believers through key theological concepts and shows how each can be lived out in daily life. |
| brand lift study meta: Customer Relationship Management V. Kumar, Werner Reinartz, 2018-05-15 This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain. |
| brand lift study meta: Eat Your Greens Wiemer Snijders, 2018-09-27 How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. |
| brand lift study meta: Advertising, Competition, and Market Conduct in Oligopoly Over Time Jean-Jacques Lambin, 1976 |
| brand lift study meta: Clinical Pathways in Stroke Rehabilitation Thomas Platz, 2021-01-14 This open access book focuses on practical clinical problems that are frequently encountered in stroke rehabilitation. Consequences of diseases, e.g. impairments and activity limitations, are addressed in rehabilitation with the overall goal to reduce disability and promote participation. Based on the available best external evidence, clinical pathways are described for stroke rehabilitation bridging the gap between clinical evidence and clinical decision-making. The clinical pathways answer the questions which rehabilitation treatment options are beneficial to overcome specific impairment constellations and activity limitations and are well acceptable to stroke survivors, as well as when and in which settings to provide rehabilitation over the course of recovery post stroke. Each chapter starts with a description of the clinical problem encountered. This is followed by a systematic, but concise review of the evidence (RCTs, systematic reviews and meta-analyses) that is relevant for clinical decision-making, and comments on assessment, therapy (training, technology, medication), and the use of technical aids as appropriate. Based on these summaries, clinical algorithms / pathways are provided and the main clinical-decision situations are portrayed. The book is invaluable for all neurorehabilitation team members, clinicians, nurses, and therapists in neurology, physical medicine and rehabilitation, and related fields. It is a World Federation for NeuroRehabilitation (WFNR) educational initiative, bridging the gap between the rapidly expanding clinical research in stroke rehabilitation and clinical practice across societies and continents. It can be used for both clinical decision-making for individuals and as well as clinical background knowledge for stroke rehabilitation service development initiatives. |
| brand lift study meta: Leave Your Mark Aliza Licht, 2015-05-05 Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. |
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