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| brand health survey questions: Designing and Conducting Health Surveys Lu Ann Aday, Llewellyn J. Cornelius, 2011-01-20 Designing and Conducting Health Surveys is written for students, teachers, researchers, and anyone who conducts health surveys. This third edition of the standard reference in the field draws heavily on the most recent methodological research on survey design and the rich storehouse of insights and implications provided by cognitive research on question and questionnaire design in particular. This important resource presents a total survey error framework that is a useful compass for charting the dangerous waters between systematic and random errors that inevitably accompany the survey design enterprise. In addition, three new studies based on national, international, and state and local surveys—the UNICEF Multiple Indicator Cluster Surveys, California Health Interview Survey, and National Dental Malpractice Survey—are detailed that illustrate the range of design alternatives available at each stage of developing a survey and provide a sound basis for choosing among them. |
| brand health survey questions: Questionnaire Design Ian Brace, 2008 Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to plan, structure, and compose the right questionnaire for the research. |
| brand health survey questions: Create a Brand That Inspires F. Joseph LePla, Wolfgang Giehl, 2012-05-04 It takes strength to compete. Becoming a well-known and well-regarded brand enhances a companys strength. Internal brandingespecially in service industriesis essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the companys internal communities. The book includes sixteen international case studies complete with pictures, interviews and examples from a wide range of industries. The long-term, hands-on experience of the co-authors and their unique perspectives on how to successfully develop and manage internal branding make this study a rewarding read for executives, managers and team leaders. |
| brand health survey questions: Healthy People 2000 Statistical Notes , 2000 |
| brand health survey questions: Branding Your Practice Alice Pettey, 2023-09-30 Are you looking to brand your health or wellness practice? Then you’ve found the right book! Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND - most importantly - the steps on how to do it. That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You’ll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it. |
| brand health survey questions: Design for Business Doctor Gjoko Muratovski, 2014-06-01 One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector. |
| brand health survey questions: Discover Sociology: Core Concepts Daina S. Eglitis, William J. Chambliss, 2019-11-08 Discover Sociology: Core Concepts explores sociology as a discipline of curious minds, in 12 high-priority chapters that focus on theoretical, conceptual, and empirical tools needed to understand, analyze, and even change the world. The Second Edition of Core Concepts is ideal for semester-long courses where instructors want to spend more time on core topics and/or assign other course materials, as well as shorter courses (quarter schools, summer and intersession courses). |
| brand health survey questions: Discover Sociology William J. Chambliss, Daina S. Eglitis, 2019-01-02 The authors are proud sponsors of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. What key social forces construct and transform our lives as individuals and as members of society? How does our social world shape us? How do we shape our world? Discover Sociology presents sociology as a discipline of curious minds. The authors inspire curiosity about the social world and empower students by providing the theoretical, conceptual, and empirical tools they need to understand, analyze, and even change the world in which they live. Organized around four main themes—The Sociological Imagination, Power and Inequality, Technological Transformations of Society, and Globalization—the book illuminates the social roots of diverse phenomena and institutions, ranging from poverty and deviance to capitalism and the nuclear family. Behind the Numbers features illustrate the practical side of sociology and shows students how to be critical consumers of social science data reported in the media. And every chapter addresses the question, What can I do with a sociology degree? by linking the knowledge and skills acquired through studying sociology with specific jobs and career paths. A Complete Teaching & Learning Package SAGE Vantage Digital Option Engage, Learn, Soar with SAGE Vantage, an intuitive digital platform that delivers Discover Sociology, Fourth Edition textbook content in a learning experience carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers easy course set-up and enables students to better prepare for class. Assignable Video Assignable Video (available on the SAGE Vantage platform) is tied to learning objectives and curated exclusively for this text to bring concepts to life and appeal to different learning styles. . SAGE Coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. . SAGE Edge FREE online resources for students that make learning easier. . SAGE course outcomes: Measure Results, Track Success Outlined in your text and mapped to chapter learning objectives, SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. . |
| brand health survey questions: Consumer’s Behavior beyond Self-Report Alexandra Wolf, Kazuo Ueda, Yodchanan Wongsawat, 2021-11-22 |
| brand health survey questions: Discover Sociology Daina S. Eglitis, William J. Chambliss, Susan L. Wortmann, 2021-08-26 Discover Sociology is an introductory text that describes the various forms of power and authority in all aspects of social life, demonstrates why inequality matters, and shows how studying sociology can benefit you as an engaged citizen and in your career. |
| brand health survey questions: Employer Branding For Dummies Richard Mosley, Lars Schmidt, 2017-01-19 Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. |
| brand health survey questions: How to Conduct Surveys Arlene Fink, 2009 Written in the same clear and accessible style as Arlene Fink s other works, this fully revised text reflects changes in the way people prepare surveys, use them with the public, and report the results, with increased emphasis on online surveys. |
| brand health survey questions: Always On Arve Peder Øverland, 2016-04-08 Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on! |
| brand health survey questions: Healthcare Entrepreneurship and Management Arnab Chanda, Shubham Gupta, 2024-06-28 Post pandemic, the world is not the same place. There has been an increasing focus on healthcare and well-being, which has created a once-in-a-lifetime opportunity for healthcare innovations and startups. From adoption of a range of medical apps and telemedicine technologies to heightened public interest in smart wearables and medical devices, the demand for efficient healthcare delivery has been skyrocketing. This book aims to serve as a first-of-its-kind guide for skill development in conception to commercialisation of healthcare products and services. It covers the gamut from the study of healthcare challenges, such as understanding customer requirements, market needs, and competition, to the various steps of the healthcare product development process, such as defining value propositions and specifications, the creation of minimum viable product (MVP) to prototyping, and manufacturing. The authors also discuss key commercialisation and management strategies, including the development of a robust business plan, fund raising, intellectual property, creating barriers to entry, and launching healthcare startups. Medical product pricing, positioning, sales and distribution, and customer acquisition are also presented with real-life examples. This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain. For example, engineers and managers working on the development of medical devices require knowledge of ethical guidelines, regulations, and approvals to effectively launch their products in the medtech industry. On the other hand, entrepreneurs looking to benefit from the booming healthcare industry will find this book helpful in understanding the fundamentals of medical product development and commercialisation to launch their ideas successfully. |
| brand health survey questions: Medical Travel Brand Management Frederick J. DeMicco, Ali A. Poorani, 2022-10-27 This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders. |
| brand health survey questions: Public Health Reports , 2006 |
| brand health survey questions: Handbook of Web Surveys Jelke Bethlehem, Silvia Biffignandi, 2011-09-26 BEST PRACTICES TO CREATE AND IMPLEMENTHIGHLY EFFECTIVE WEB SURVEYS Exclusively combining design and sampling issues, Handbook of Web Surveys presents a theoretical yet practical approach to creating and conducting web surveys. From the history of web surveys to various modes of data collection to tips for detecting error, this book thoroughly introduces readers to the this cutting-edge technique and offers tips for creating successful web surveys. The authors provide a history of web surveys and go on to explore the advantages and disadvantages of this mode of data collection. Common challenges involving under-coverage, self-selection, and measurement errors are discussed as well as topics including: Sampling designs and estimation procedures Comparing web surveys to face-to-face, telephone, and mail surveys Errors in web surveys Mixed-mode surveys Weighting techniques including post-stratification, generalized regression estimation, and raking ratio estimation Use of propensity scores to correct bias Web panels Real-world examples illustrate the discussed concepts, methods, and techniques, with related data freely available on the book's Website. Handbook of Web Surveys is an essential reference for researchers in the fields of government, business, economics, and the social sciences who utilize technology to gather, analyze, and draw results from data. It is also a suitable supplement for survey methods courses at the upper-undergraduate and graduate levels. |
| brand health survey questions: History of Soy Ice Cream and Other Non-Dairy Frozen Desserts (1899-2013) William Shurtleff, Akiko Aoyagi, 2013-10-18 |
| brand health survey questions: A Practical Introduction to Survey Design Haydn Aarons, 2020-12-02 This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language. It features: Case studies demonstrating how effective surveys are conducted in real life Clear advice on how to design an ethical social survey Practical exercises to help you construct your survey Suggestions for further reading taken from cutting edge, multidisciplinary sources The book also comes with a host of useful online resources, including templates and reflective questions, to help strengthen your understanding and apply your new found knowledge. |
| brand health survey questions: Survey Development Tony Chiu Ming Lam, Kathy Ellen Green, 2023-05-26 Survey Development: A Theory-Driven Mixed Methods Approach provides both an overview of standard methods and tools for developing and validating surveys and a conceptual basis for survey development that advocates establishing and testing of hypotheses pertaining to presumptions and score-interpretation and use inferences and mixing quantitative and qualitative methods. The book has 14 chapters which are divided into four parts. Part A includes six chapters that deal with theory and methodology. Part B has five chapters and it gets into the process of constructing the survey using both quantitative and qualitative methods. Part C comprises two chapters devoted to assessing the quality or psychometric properties (reliability and validity) of survey responses. Finally, the one chapter in Part D is an attempt to present a synopsis of what was covered in the previous chapters in regard to developing a survey with the TDMM framework for developing survey and conducting survey research. This provides a full process for survey development intended to yield results that can support valid interpretation and use of scores. Including detailed online resources, this book is suitable for graduate students who use or are responsible for interpretation of survey research and survey data as well as survey methodologists and practitioners who use surveys in their field. |
| brand health survey questions: Routledge International Handbook of Consumer Psychology Cathrine V. Jansson-Boyd, Magdalena J. Zawisza, 2016-11-18 This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field. |
| brand health survey questions: Competition and Cooperation in Economics and Business Lindawati Gani, Beta Yulianita Gitaharie, Zaäfri Husodo, Ari Kuncoro, 2017-10-12 Asia and the Pacific have become the growth engine of the world economy with the contribution of two-third of the global growth. The book discusses current issues in economics, business, and accounting in which economic agents, as individuals, entrepreneurs and professionals, as well as countries in the Asia and Pacific regions compete and collaborate with each other and with the rest of the globe. Areas covered in the book include economic development and sustainability, labor market competition, Islamic economic and business, marketing, finance, accounting standard compliances, and taxation. It will help shed light on what business and economic scholars in regions have done in terms of research and knowledge development, as well as the new frontiers of research that have been explored and opening up. This is an Open Access ebook, and can be found on www.taylorfrancis.com. |
| brand health survey questions: Vital and Health Statistics , 1999 |
| brand health survey questions: International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines A. Arora, 2013-07-26 International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing. |
| brand health survey questions: Operational Definitions for Year 2000 Objectives Clemencia Vargas, 1997 |
| brand health survey questions: Marketing Research Daniel Nunan, Naresh K. Malhotra, David F. Birks, 2020 Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies-- |
| brand health survey questions: Conferencia Mundial de Las Encuestas de Demografia Y Salud , 1991 |
| brand health survey questions: Broadening the scope of addiction medicine: Integrating co-morbid conditions, polysubstance use, and patient experiences into substance use treatment Matthew S. Ellis, Mance E. Buttram, Lysa Silveira Remy, 2023-12-18 |
| brand health survey questions: Cognitive Research on Response Error in Survey Questions on Smoking , 1993-06 Describes 3 studies investigating the accuracy of subjects' self-report about cigarette smoking: (1) examines the way in which smokers answer questions about the number of cigarettes they smoke; (2) addresses the issue of social desirability effects; (3) interviews participants from a 1981-82 study of people who complete a stop-smoking program about their smoking histories. |
| brand health survey questions: Essentials of Planning and Evaluation for Public Health Karen M. Perrin, Perrin, 2014-09-17 Case Study: Healthy Food/Healthy Students (HFHS); Goal Statement; Objectives; Case Study Discussion Questions; Student Activities; References; Chapter 2 Ethics; Chapter Objectives; Key Terms; Introduction; Historical Background of Ethical Principles; Basic Ethical Principles; Ethical Links between Research and Evaluation; Institutional Review Board; Informed Consent; Risk-Benefit Assessment; Selection of Individuals and Special Populations; Ethical Guidelines for Evaluators; Challenges Faced by Evaluators; Confidentiality of Personal Information; Summary. |
| brand health survey questions: The CMO of People Peter Navin, David Creelman, 2018-10-22 Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as The CMO of People. This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/ |
| brand health survey questions: Cambridge Handbook of Psychology, Health and Medicine Susan Ayers, Andrew Baum, Chris McManus, Stanton Newman, Kenneth Wallston, John Weinman, Robert West, 2007-08-23 Health psychology is a rapidly expanding discipline at the interface of psychology and clinical medicine. This new edition is fully reworked and revised, offering an entirely up-to-date, comprehensive, accessible, one-stop resource for clinical psychologists, mental health professionals and specialists in health-related matters. There are two new editors: Susan Ayers from the University of Sussex and Kenneth Wallston from Vanderbilt University Medical Center. The prestigious editorial team and their international, interdisciplinary cast of authors have reconceptualised their much-acclaimed handbook. The book is now in two parts: part I covers psychological aspects of health and illness, assessments, interventions and healthcare practice. Part II covers medical matters listed in alphabetical order. Among the many new topics added are: diet and health, ethnicity and health, clinical interviewing, mood assessment, communicating risk, medical interviewing, diagnostic procedures, organ donation, IVF, MMR, HRT, sleep disorders, skin disorders, depression and anxiety disorders. |
| brand health survey questions: Marketing Research Carl McDaniel, Jr., Roger Gates, 2018-01-31 In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice. |
| brand health survey questions: Elgar Encyclopedia of Political Sociology Maria Grasso, Marco Giugni, 2023-12-11 This comprehensive and authoritative Encyclopedia, featuring entries written by academic experts in the field, explores the diverse topics within the discipline of political sociology. By looking at both macro- and micro-components, questions relating to nation-states, political institutions and their development, and the sources of social and political change such as social movements and other forms of contentious politics, are raised and critically analysed. |
| brand health survey questions: Soda Politics Marion Nestle, 2015-09-07 Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as refreshing, tasty, crisp, and the real thing, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems. |
| brand health survey questions: Cognitive Research on Response Error in Survey Questions on Smoking , 1992 |
| brand health survey questions: Marketing Research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, 2018-11-13 Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective. |
| brand health survey questions: The essential role of language in survey research Mandy Sha, Tim Gabel, 2020-04-08 Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. Praise for The Essential Role of Language in Survey Research “This book highlights the importance of language issues for data quality, provides frameworks for conceptualizing the underlying processes, presents diverse methods for identifying problems at an early stage, and illustratesand evaluates potential solutions in the form of improved translation and pretesting procedures.” --Daphna Oyserman and Norbert Schwarz, University of Southern California “The role of language and issues of language are particularly salient for multinational, multiregional, or multicultural (3MC) comparative surveys that are designed to collect data and compare findings from two or more populations. This book highlights the critical need to consider a range ofissues pertaining to language at various aspects and stages of 3MC survey design and implementation.” --Julie de Jong, Kristen Cibelli Hibben, and Jennifer Kelley, University of Michigan, and Dorothée Behr, GESIS–Leibniz Institute for the Social Sciences, Germany “The need to reach increasingly diverse target populations requires survey researchers to be ever more aware of the role of verbal and nonverbal language in the survey research process. This book provides a great resource for readers new to the subject, as well as experts, seeking to understand the implications of language for survey design, implementation, and resulting data quality.” --Antje Kirchner, RTI International, and Coeditor of Big Data Meets Survey Science: A Collection of Innovative Methods “Covering a range of topics fundamental to high-quality surveys in cross-cultural contexts, this new volume features ‘language’ in its varied roles within survey methodology and practice, including questionnaire design, translation, and fieldwork implementation for quantitative and qualitative research. The Essential Role of Language in Survey Research uses in-country examples and analyses from across the globe to underscore specific challenges that survey researchers confront in their work.” --Patrick Moynihan and Martha McRoy, Pew Research Center |
| brand health survey questions: Health, United States , 2012 |
| brand health survey questions: Health, United States, 2016, with Chartbook on Long-Term Trends in Health National Center for Health Statistics, 2017-08-16 This annual overview report of national trends in health statistics contains a Chartbook that assesses the nation's health by presenting trends and current information on selected measures of morbidity, mortality, health care utilization and access, health risk factors, prevention, health insurance, and personal health-care expenditures. Chapters devoted to population characteristics, prevention, health risk factors, health care resources, personal health care expenditures, health insurance, and trend tables may provide the health/medical statistician, data analyst, biostatistician with additional information to complete experimental studies or provide necessary research for pharmaceutical companies to gain data for modeling and sampling. Undergraduate students engaged in applied mathematics or statistical compilations to graduate students completing biostatistics degree programs to include statistical inference principles, probability, sampling methods and data analysis as well as specialized medical statistics courses relating to epidemiology and other health topics may be interested in this volume. Related products: Your Guide to Choosing a Nursing Home or Other Long-Term Services & Supports available here: https://bookstore.gpo.gov/products/your-guide-choosing-nursing-home-or-other-long-term-services-supports Health Insurance Coverage in the United States, 2014 available here: https://bookstore.gpo.gov/products/health-insurance-coverage-united-states-2014 Some System of the Nature Here Proposed: Joseph Lovell's Remarks on the Sick Report, Northern Department, U.S. Army, 1817, and the Rise of the Modern US Army Medical Department can be found here: https://bookstore.gpo.gov/products/some-system-nature-here-proposed-joseph-lovells-remarks-sick-report-northern-department-us Guide to Clinical Preventive Services 2014: Recommendations of the U.S. Preventive Services Task Force (ePub) -Free digital eBook download available at the US Government Online Bookstore here: https://bookstore.gpo.gov/products/guide-clinical-preventive-services-2014-recommendations-us-preventive-services-task-force --Also available for FREE digital eBook download from Apple iBookstore, BarnesandNoble.com (Nook Bookstore), Google Play eBookstore, and Overdrive -Please use ISBN: 9780160926426 to search these commercial platforms. |
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