| brand survey questions for employees: The Ad-free Brand Chris Grams, 2012 Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!--Back cover. |
| brand survey questions for employees: Create a Brand That Inspires F. Joseph LePla, Wolfgang Giehl, 2012-05-04 It takes strength to compete. Becoming a well-known and well-regarded brand enhances a companys strength. Internal brandingespecially in service industriesis essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the companys internal communities. The book includes sixteen international case studies complete with pictures, interviews and examples from a wide range of industries. The long-term, hands-on experience of the co-authors and their unique perspectives on how to successfully develop and manage internal branding make this study a rewarding read for executives, managers and team leaders. |
| brand survey questions for employees: Corporate Reputations, Branding and People Management Susan Hetrick, Graeme Martin, 2006-08-14 The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland. |
| brand survey questions for employees: The Employer Brand Helen Rosethorn, 2016-03-23 The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them. |
| brand survey questions for employees: Strategic Retail Management and Brand Management Doris Berger-Grabner, 2021-10-25 The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications. |
| brand survey questions for employees: Company Culture For Dummies Mike Ganino, 2018-04-16 Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture. Implement and manage cultural change effectively Apply key principles to achieve organizational goals See how new technologies influence organizations Retain employees and attract new talent With this helpful guide, you’ll boost your company’s culture in no time! |
| brand survey questions for employees: Corporate Brand Personality Lesley Everett, 2016-02-03 Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values. |
| brand survey questions for employees: Antecedents and consequences of employee based brand equity Muhammad Waseem Bari, T. Ramayah, Francesca Di Virgilio, Emilia Alaverdov, 2023-04-06 |
| brand survey questions for employees: Employer Branding For Dummies Richard Mosley, Lars Schmidt, 2017-02-21 Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. |
| brand survey questions for employees: Employer Brand Management Richard Mosley, 2014-08-21 Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience |
| brand survey questions for employees: Grow Now Jim Welch, Bill Althaus, 2007-12 A breakthrough leadership model of 8 independent and interlocking steps. |
| brand survey questions for employees: Leading with Purpose Marc Koehler, 2020-08-24 Imagine every employee...galvanized around a common vision and a shared purpose, treating the company as if it were their own, clearly understanding their specific role, managing the day-to-day chaos, and staying focused on the goals that matter most. Now imagine being the transformational and visionary leader of this company. Leading with Purpose gives you the blueprint to make this happen. It steps you through the creation of a simple, but powerful one-page plan and then shows you how to use it to develop an engaged and empowered team that collectively drives success, solves problems, and manages change. The book’s one-page plan coordinates with the Leading with Purpose online platform (www.leadwithpurpose.com) to which all readers get a free trial. |
| brand survey questions for employees: Strategic Brand Engagement John G Fisher, 2013-11-03 The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. |
| brand survey questions for employees: ...And the Clients Went Wild! Maribeth Kuzmeski, 2010-07-30 Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild! |
| brand survey questions for employees: Employer Branding for the Hospitality and Tourism Industry Sjoerd Gehrels, 2019-07-10 This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector. |
| brand survey questions for employees: Brand Resilience Jonathan R. Copulsky, 2011-05-10 As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards. |
| brand survey questions for employees: ...And the Clients Went Wild!, Revised and Updated Maribeth Kuzmeski, 2011-12-27 Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild! |
| brand survey questions for employees: The Routledge Handbook of Hotel Chain Management Maya Ivanova, Stanislav Ivanov, Vincent P. Magnini, 2016-05-05 Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management. |
| brand survey questions for employees: THE BRAND MATRIX Mats Urde, 2024-06-05 To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises and values that make up your organization’s identity core – then align the core with every aspect of the business. Drawing on his influential Harvard Business Review article, Mats Urde shows how to tackle this critically important task and forge a corporate brand identity that will boldly stand out from the competition. As a visual aid, he introduces the Corporate Brand Identity Matrix, a simple-to-use tool that ties the identity core to the organization’s mission, strategy, communications, and reputation, helping you create a coherent, clearly understandable whole that will fire employees’ imaginations and wow customers. The book is packed with stories and practical insights from renowned organizations like IKEA, Trek Bikes, Volvo, and the Nobel Prizes that struggled at first but eventually succeeded in motivating employees and winning over customers by defining the identity core. Whether you’re a board member, executive, or entrepreneur, this book offers you a roadmap to success. |
| brand survey questions for employees: Internal Marketing Tatsuya Kimura, 2017-04-21 Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike. |
| brand survey questions for employees: Employee Experience by Design Emma Bridger, Belinda Gannaway, 2024-03-03 Delivering a great employee experience is crucial, but how can organizations create an experience that enables their teams to unlock their potential and thrive? Drawing on positive psychology and design principles, Employee Experience by Design is the practical guide for HR and OD professionals, business leaders and all those needing to create an employee experience that empowers people to perform at their best. This new edition sets out simple but effective steps any team or organization can follow. Sharing tools to measure employee experience (EX) and demonstrate return on investment, this book shows how to build a robust business case for employee experience and align EX activity with organizational strategy. This updated guide showcases EX design through a user-friendly framework covering all levels of EX, from company culture to people processes. This new edition is packed with tips, tools and examples from organizations, including ING, Expedia Group and Adeo. It is essential reading for anyone looking to develop a healthy, high-performing workplace where people can excel. |
| brand survey questions for employees: A Leadership Shift Dr. Nahla Khaddage Bou-Diab, 2024-03-28 Rooted in over 40 years of seasoned experience and rigorous scholarly research, A Leadership Shift beckons leaders towards a courageous transformation in organizational ethos. This pioneering narrative seamlessly translates intricate scholarly theories into a practical, proven implementation methodology, illuminated through a real-world case study. It’s the first of its kind, melding profound subjects like organizational oneness, quantum field linkage to leadership, the human biofield’s potency, and the ripple effects of thoughts and spiritual emotions in the workplace, into a comprehensible step-by-step methodology for leaders. The discourse extends into gender diversity and the ramifications of women empowerment programs, converging multiple facets into a singular vista. While various scholars have shed light on the subjects broached in this book, its distinctiveness emanates from melding science with practical experience and morphing it into a tangible methodology to tackle genuine organizational challenges. A Leadership Shift not only unveils the science of evolving a culture to attain organizational oneness but invites readers to perceive the human dynamo from a fresh lens and foster a leadership metamorphosis to unlock workplace potential. It demystifies the science and the method, making it accessible for leaders to adopt and apply sans complexity. Offering a structured methodology to aid leaders in overhauling organizational culture and ingraining change capabilities within the system, this book elucidates the methodology, provides a meticulous depiction of its implementation, and the ensuing outcomes. Bolstered by over 160 scholarly citations, four decades of global know-how, and academic action research, A Leadership Shift demonstrates the profound impact of this methodology on organizational performance, fuelled by an enhanced sense of belonging within the organization. |
| brand survey questions for employees: Co-creating Brands Nicholas Ind, Holger J. Schmidt, 2019-12-12 An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force. |
| brand survey questions for employees: Attract, Engage and Retain Top Talent Donna De St. Aubin, Brian J. Carlsen, 2008-10 An organisation with a superior employment brand is one whose leadership and workforce behaviours match the company brand. Translation: the value proposition for the business is reflected in the actions of the employees at all levels of the organisation. Even for organisations that know how to attract the right talent, the challenge turns to how to engage them in their work and retain them longer than the competition. Every manager knows ... engaged and committed employees are proud to work for their employer and are dedicated to the organisation and willing to give the extra effort necessary to achieve the goals of the enterprise. 50 Plus One Tips to Attract, Engage and Retain Top Talent provides different approaches to engage your employees. This book will serve as a blueprint for the creation, or re-creation, of your desired place to work by attracting, engaging, and retaining your company's top talent |
| brand survey questions for employees: Cambridge English for Human Resources Student's Book with Audio CDs (2) George Sandford, 2011-07-14 Summary: Cambridge English for Human Resources covers a wide range of topics of concern to human resources and personnel development, from understanding the essentials of resourcing and outsourcing through to strategic HR. The ten standalone units allow learners to focus on the areas of HR and Personnel Development most important to them. As well as teaching the specialist vocabulary and theory of HR, the course also develops job-specific skills such as coaching, designing and implementing appraisal systems, managing conflict and others.--Cambridge website, viewed 1st Sept, 2011. |
| brand survey questions for employees: 4x4 Leadership and the Purpose of the Firm William Winston, H H Bradshaw, 2021-06-23 Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’ll find how you can successfully move the levers of change that will make this threefold dream a reality for you and your company. In 4X4 Leadership and the Purpose of the Firm, 25 years of hands-on experience from some of the country’s most senior vice presidents and CEOs is at your fingertips. You’ll find out what top executives really worry about and how they use their influence in order to orchestrate positive change. In this book’s integrated, systematic model, you’ll tap into the synergy in the enduring architectural components that sustain any company--assets, people, organization, and systems--and discover in yourself the honorable and persistent executive leader who’s waiting to take charge. Specifically, you’ll read about: the ultimate destination--trade how to successfully manipulate the four levers of change to increase trade the management of self-esteem customers--their needs, wants, hopes, and worries While most books on management and leadership training focus only on one or two methodologies, 4X4 Leadership and the Purpose of the Firm is an overall, systemic model that is both professional and practical. Its “big picture” overview will give sharp focus to the often blurry and indistinct nature of organizational goals. You’ll uncover revolutionary insights on financial and behavioral change and see that the organization-wide improvements you’re dreaming about are only a memo or phone call away. |
| brand survey questions for employees: Mind the Gap Susannah Schofield, 2013-04-03 Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy. Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers' perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success. Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception. Mind the Gap provides the essential tools required for any Business Owner, Director or Manager to implement a detailed gap analysis of their business and to create a strategic plan for long-lasting growth and success. |
| brand survey questions for employees: Retail Yesterday and Today Jerry Ford, 2016-11-19 The reader will be exposed to real-life experiences before and after laws are introduced to protect workers. The reader will learn from the book what favoritism, discrimination, influence, personal and team morals, political atmosphere, and toxic leadership looked like in the late twentieth and twenty-first centuries. The role that technology has played in the evolution of the industry has been amazing, and the reader will get a snapshot of what technology and team member engagement looks like in its infancy through today. |
| brand survey questions for employees: Identity-Based Brand Management Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler, 2023-03-13 This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge. |
| brand survey questions for employees: Start Your Own Business The Staff of Entrepreneur Media, 2021-08-10 Be Your Own Boss Whether you're looking to earn extra money or are ready to grow your side hustle, Start Your Own Business is the first step toward entrepreneurship. With more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, the team at Entrepreneur Media is uniquely qualified to guide a new generation of bold individuals like you looking to make it happen on their own terms. Coached by business experts, practicing business owners, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before taking the plunge, securing finances, launching your venture, and growing your business from startup to household name. Learn how to: Avoid analysis aralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Pitch and win funding from venture capitalists, apply for loans, and manage cash advances Evaluate if a co-working space is the right move for you Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media |
| brand survey questions for employees: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference Dawn R. Deeter-Schmelz, 2014-10-23 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon. |
| brand survey questions for employees: Smart Cities in Application Stan McClellan, 2019-07-15 This book explores categories of applications and driving factors surrounding the Smart City phenomenon. The contributing authors provide perspective on the Smart Cities, covering numerous applications and classes of applications. The book uses a top-down exploration of the driving factors in Smart Cities, by including focal areas including “Smart Healthcare,” “Public Safety & Policy Issues,” and “Science, Technology, & Innovation.” Contributors have direct and substantive experience with important aspects of Smart Cities and discuss issues with technologies & standards, roadblocks to implementation, innovations that create new opportunities, and other factors relevant to emerging Smart City infrastructures. Features an exploration of Smart City issues and solutions from a variety of stakeholders in the evolving field Presents conversational, nuanced, and forward thinking perspectives on Smart Cities, their implications, limitations, obstacles, and opportunities Includes contributions from industry insiders who have direct, relevant experience with their respective subjects as well as positioning and corporate stature |
| brand survey questions for employees: Library Marketing Basics Mark Aaron Polger, 2019-03-26 Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users. |
| brand survey questions for employees: Corporate Communication Joep Cornelissen, 2023-10-14 This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: • changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok • the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University. |
| brand survey questions for employees: Employee Engagement Emma Bridger, 2018-08-03 An engaged workforce is critical to the high performance and success of any organization. Employee Engagement offers a complete, practical resource for understanding and creating an effective engagement strategy that is aligned to wider business objectives. Supported by a variety of practical tools, features and templates, as well as numerous real-life examples and case studies from organizations such as AXA PPP Healthcare, Capital One, Charles Stanley, EDF Energy and Marks & Spencer, this handbook provides comprehensive coverage of all stages of the engagement process, from planning initiatives to building and measuring their success. This updated second edition of Employee Engagement considers the increasing use of technology in engagement, the role and importance of purpose and trust and the relationship between employee experience and engagement. New online supporting resources include diagnostic tools, templates and additional best-practice case studies. HR Fundamentals is a series of succinct, practical guides for students and those in the early stages of their HR careers. They are endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development, which has over 145,000 members worldwide. |
| brand survey questions for employees: Marketing Management, 2nd Edition Arun Kumar & N. Meenakshi, 2011 Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it. |
| brand survey questions for employees: Agents and Multi-Agent Systems: Technologies and Applications 2021 G. Jezic, J. Chen-Burger, M. Kusek, R. Sperka, R. J. Howlett, Lakhmi C. Jain, 2021-06-07 This book highlights new trends and challenges in research on agents and the new digital and knowledge economy. It includes papers on business process management, agent-based modeling and simulation, and anthropic-oriented computing that were originally presented at the 15th International KES Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA 2021), being held as a Virtual Conference in June 14–16, 2021. The respective papers cover topics such as software agents, multi-agent systems, agent modeling, mobile and cloud computing, big data analysis, business intelligence, artificial intelligence, social systems, computer embedded systems, and nature-inspired manufacturing, all of which contribute to the modern digital economy. |
| brand survey questions for employees: Eurasian Business Perspectives Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Sofia Vale, 2021-03-01 This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm. |
| brand survey questions for employees: WORKFORCE MANAGEMENT TRENDS- 2021 Dr.Manasa Nagabhushanam, Dr.V.Padmaja, Dr. P.Bhanumathi, 2021-12-10 The word’s response to COVID-19 has resulted in the most rapid transformation of the workplace. Working from home has become the new normal, and we have gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. In the age of managing various generations of employees at the workplace including Gen-X, Millennials and Gen-Z, today’s managers require creative and innovative WFM strategies along with massive digital transformation and technological support. An outcome of any efficient WFM strategy is to make the best use of available manpower for the highest productivity and sustainable development of an organization. This conference provides a platform for the researchers in Human Resource Management to present and deliberate innovative ideas in the domain of WFM through original scholarly articles, conceptual papers supported with framework and propositions. |
| brand survey questions for employees: The Science and Art of Branding Giep Franzen, Sandra E. Moriarty, 2015-02-12 This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years. |
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