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| brand lift study tiktok: The Next Dimension Tom Emrich, 2024-11-27 Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. What's Inside? Game-Changing Benefits: Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business. Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints. Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3. Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses. Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience. Why The Next Dimension is Your Must-Have Guide: Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone. Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase. Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations. Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape. The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’ |
| brand lift study tiktok: Digital Marketing Fundamentals Greg Jarboe, Matt Bailey, Michael Stebbins, 2023-03-01 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. |
| brand lift study tiktok: Winfluence Jason Falls, 2021-02-23 Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions. |
| brand lift study tiktok: THE FITNESS CHEF Graeme Tomlinson, 2019-12-26 You don't need another new diet. You just need this book. As seen on ITV's Save Money and Lose Weight and This Morning. ‘This is a brilliant book’ Phillip Schofield 'The book to turn to for advice you can trust.' Mail on Sunday ‘If you want to lose weight then this book is for you.’ Dietician Nichola Ludlam-Raine (as seen on BBC, ITV & Channel 4) Discover how to lose weight for good. No gimmicks, no rules, no tough exercise regime. Just a straightforward, proven science-based method. Graeme Tomlinson, a.k.a. The Fitness Chef, has amassed over 600,000 instagram followers thanks to his myth-busting health-and-diet infographics. In this digestible infographic guide, you will discover: how to lose weight and keep it off forever and why you don’t need a complicated new diet, slimming-club rules or a personal trainer. Empower yourself to make informed food choices and be inspired by Graeme's 70 easy, lower-calorie versions of popular foods - including curries, fry ups and even fish and chips. You can still eat your favourite biscuits and enjoy carbs, fats and sugar. After reading this book you will be able to make informed food choices for the rest of your life and succeed at any weight-loss goal. |
| brand lift study tiktok: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| brand lift study tiktok: Inkmistress Audrey Coulthurst, 2018-03-06 A sweeping, action-packed, and romantic fantasy full of dangerous magic and dark choices, perfect for fans of Tamora Pierce and Kristin Cashore—set in the same world as Of Fire and Stars. Asra is a demigod with a dangerous gift: the ability to dictate the future by writing with her blood. To keep her power secret, she leads a quiet life as a healer on a remote mountain, content to help the people in her care and spend time with Ina, the mortal girl she loves. But Asra’s peaceful life is upended when bandits threaten Ina’s village and the king does nothing to help. Desperate to protect her people, Ina begs Asra for assistance in finding her manifest—the animal she’ll be able to change into as her rite of passage to adulthood. Asra uses her blood magic to help Ina, but her spell goes horribly wrong and the bandits destroy the village, killing Ina’s family. Unaware that Asra is at fault, Ina swears revenge on the king and takes a savage dragon as her manifest. To stop her, Asra must embark on a journey across the kingdom, becoming a player in lethal games of power among assassins, gods, and even the king himself. Most frightening of all, she discovers the dark secrets of her own mysterious history—and the terrible, powerful legacy she carries in her blood. |
| brand lift study tiktok: A Little Life Hanya Yanagihara, 2016-01-26 NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise. |
| brand lift study tiktok: Danielle Collins' Face Yoga Danielle Collins, 2019-07-09 Have you ever thought why every workout you have ever done stopped at the neck? Or wondered why traditional yoga calms the mind, tones the body but forgets the face? Are you looking for a natural way to look and feel younger and healthier? Danielle Collins, TV's Face Yoga Expert, believes we should all have the opportunity to look and feel the very best we can for our age and to care for our face, body and mind using natural and holistic techniques. Her method requires just 5 minutes a day and could not be easier to get started. Integrating practical facial exercises with inspirational lifestyle tips, including diet and skincare, Danielle Collins' Face Yoga is a revolutionary new programme to help you achieve healthier, firmer, glowing skin.. |
| brand lift study tiktok: The Forecaster Method John Lincoln, 2019-07-19 Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. What You Will Learn: - Bring dollars online from traditional media with confidence!- Accurately forecast and scale your digital marketing- Establish goals and hit them while reducing costs- Establish executive-level reporting and Key Performance Indicators (KPIs)- Set the right overall marketing budget based on a real model- Find new opportunities and phase out poor performers- Create a diversified portfolio of traffic - Set business revenue targets and hit them - Learn how to convert your traffic for less- Learn how to build audiences and market to them over time- Learn how much you should be spending on marketing- Get access to real industry studies that show benchmark data- And more!With hundreds of ways to spend your money in digital today, now is the most important time for this system to be released. Welcome to the Forecaster Method, your guide to transitioning more marketing dollars online from offline, structuring your approach, properly using a performance-based model, and using clear data to scale results. If you are a CMO, business owner, or digital marketer (or perhaps aspire to be in positions such as these) of a multi-million or even multi-billion-dollar company, consider this book your new best friend. As a large company you are competing with the smartest minds in the business, many of which are nimbler in performance-based marketing. It is critical you understand how to test, measure, and prove results as well as scale your online marketing. It is no longer the same marketing mix as it was a few years ago. Digital marketing has exploded and there are so many new ways to advertise it is almost impossible to keep up with. The key to success is following a methodical digital marketing process. About The AuthorJohn Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 and 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, frequent industry speaker, and winner of the coveted Search Engine Land Search Marketer of the Year award.With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, Sharp Healthcare, 5 Hour Energy, Cox Communications, and more. |
| brand lift study tiktok: Laughing at My Nightmare Shane Burcaw, 2014-10-14 With acerbic wit & a hilarious voice, Shane Burcaw's YA memoir describes the challenges he faces as a 20-year-old with muscular atrophy. From awkward handshakes to trying to finding a girlfriend and everything in between-- |
| brand lift study tiktok: Leave Your Mark Aliza Licht, 2015-05-05 Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. |
| brand lift study tiktok: Why Has Nobody Told Me This Before? Dr. Julie Smith, 2022-01-11 International Bestseller “Smart, insightful, and warm. Dr. Julie is both the expert and wise friend we all need.”—Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone and co-host of the Dear Therapists podcast Drawing on years of experience as a clinical psychologist, online sensation Dr Julie Smith provides the skills you need to navigate common life challenges and take charge of your emotional and mental health in her debut book. Filled with secrets from a therapist's toolkit, Why Has Nobody Told Me This Before teaches you how to fortify and maintain your mental health, even in the most trying of times. Dr Julie Smith’s expert advice and powerful coping techniques will help you stay resilient, whether you want to manage anxiety, deal with criticism, cope with depression, build self-confidence, find motivation, or learn to forgive yourself. Why Has Nobody Told Me This Before tackles everyday issues and offers practical solutions in bite-sized, easy-to-digest entries which make it easy to quickly find specific information and guidance. Your mental well-being is just as important as your physical well-being. Packed with proven strategies, Dr. Julie’s empathetic guide offers a deeper understanding of how your mind works and gives you the insights and help you need to nurture your mental health every day. Wise and practical, Why Has Nobody Told Me This Before might just change your life. |
| brand lift study tiktok: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| brand lift study tiktok: Honorable Influence David Hagenbuch, 2016-07 Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others. |
| brand lift study tiktok: Dare to Lead Brené Brown, 2018-10-09 #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership. |
| brand lift study tiktok: Anna Amy Odell, 2022-05-03 This biography of the legendary fashion journalist and media mogul follows her journey from the trendy fashion scene of swinging 1960s London to becoming the editor-in-chief of Vogue magazine. |
| brand lift study tiktok: Influencer Marketing for Brands Aron Levin, 2019-11-30 In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape. |
| brand lift study tiktok: Blindsight Matt Johnson, Prince Ghuman, 2020-05-19 Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too. |
| brand lift study tiktok: Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Reid Hoffman, Chris Yeh, 2018-10-09 Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. |
| brand lift study tiktok: The Sooner You Know, the Better Livi Redden, 2022-02-22 THIS BOOK IS FOR EVERY TEEN OR TWENTYSOMETHING WORKING TO EMBRACE WHO THEY ARE, GET A BETTER GRIP ON THEIR LIFE, AND GROW INTO THEIR SUBLIME POTENTIAL. In this witty & vulnerable book, mindset expert & podcaster, Livi Redden, provides practical life advice, humanity-exposing stories, and the occasional dad joke, all from the perspective of a young adult writing to fellow young people in a letter-to-a-best-friend type of format. By the end of The Sooner You Know, The Better you will have unlearned a lot of unhelpful crap society has shoved down your throat, walk away with knowledge on how to have a healthier relationship with yourself and others, and practical tips to designing the life you deserve. Because the sooner we can learn this stuff... the better (even science agrees). This book is not just a collection of growth practices and knowledge but a vulnerable manifesto of who I was, who I am, and who I am working to become. -Sincerely Your Friend, Livi Redden |
| brand lift study tiktok: The Alignment Problem: Machine Learning and Human Values Brian Christian, 2020-10-06 A jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them. Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful. |
| brand lift study tiktok: The Way of Kings Brandon Sanderson, 2014-03-04 A new epic fantasy series from the New York Times bestselling author chosen to complete Robert Jordan's The Wheel of Time® Series |
| brand lift study tiktok: Fix Your Eyes Amy Gannett, 2021-10-05 We live in a polarized time. Christians are quick to conceive of themselves either as theologically-minded or worship-minded; either thinking Christians or feeling Christians. The results are damaging: theology without worship is muted, stifled, and cold, and worship without theology is ungrounded, unrooted, and uninformed. This is not the way it was meant to be. Theology (our study and knowledge of God) should always lead to doxology (our worship of Him). Worship should always be rooted in theology. When we study the nature and character of God as revealed in his Word, we are invited to respond in the affectionate, obedient discipleship of worship. How can we keep our theology from being mere head knowledge? How do we give our worship roots that will last? By fixing our eyes on God Himself—the object of our study and the object of our worship. Fix Your Eyes is an invitation to understand core doctrines of the Christian faith and apply them in our daily worship of God. It walks believers through key theological concepts and shows how each can be lived out in daily life. |
| brand lift study tiktok: A Spoonful of Faith Jena Holliday, 2022-02-15 A sweet rhyming picture book that reminds young readers that to make their dreams come true, a spoonful of faith is all it takes! from debut author-illustrator Jena Holliday. Layla wakes up nervous to go to her new school, so she looks to Mama to help her feel better. The mother and daughter duo head to the kitchen and combine all the necessary ingredients--kindness, hope, warm hugs, and prayers--to create a new tradition of confidence and happiness. Written and illustrated by Jena Holliday, this tender picture book serves as a boosting reminder to trust in God, to have faith, but most importantly, to believe in your ability to turn a bad day around. A fun metaphor for transforming your mood, A Spoonful of Faith is Jena's playful rendition of turning comfort food into soul food. An encouraging and hopeful picture book, perfect for anyone nervous about activities such as going back to school. |
| brand lift study tiktok: Higher Than I Alexa Hess, 2021-11 |
| brand lift study tiktok: The Bible Study Zach Windahl, 2024-12-31 A Clear, Simple Guide through the Bible Now in one volume and redesigned to help you understand God's Word even better, The Bible Study is your one-year roadmap through Scripture. • DAILY OR WEEKLY READING PLANS provide an uncomplicated, manageable way to personalize your study of the Bible and grow as a Christian. • THOUGHT-PROVOKING QUESTIONS AND SPACE TO WRITE help you discover what the readings mean and apply what you're learning to your daily life. • OVERVIEWS AND BACKGROUND INFORMATION for each book of the Bible provide helpful context to the big and small aspects of Scripture. With colorful imagery and an engaging design to propel you forward, this easy-to-use study--whether self-led or done with friends--offers a transformative way to connect deeper with God. Join more than 500,000 others who are learning the Bible like never before! |
| brand lift study tiktok: Your Brand, the Next Media Company Michael Brito, 2014 Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately. --Publisher description. |
| brand lift study tiktok: Hype Yourself Lucy Werner, 2020-01-09 ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com |
| brand lift study tiktok: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Ekaterina Walter, Jessica Gioglio, 2014-03-07 Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company |
| brand lift study tiktok: CORPORATE COMMUNICATION Dr.Sapna.M.S, 2020-12-19 The book is a collection of articles by Academicians and Professionals on various facets of corporate communication. The author has attempted to cover the recent trends and features in the corporate world . This book can be used as a reference for the Under Graduate and Post Graduate students of Journalism and Communication and Management. This Book can be used as text book for students who want to specialize in Corporate Communication and who wants to understand the subject better from the professional perspectives . |
| brand lift study tiktok: It Starts with Us Colleen Hoover, 2022-10-18 PREVIOUS BOOK IN SERIES: IT ENDS WITH US, ISBN 9781501110368. Before 'It Ends with Us', it started with Atlas. Colleen Hoover tells fan favourite Atlass side of the story and shares what comes next in this long-anticipated sequel to the glorious and touching (USA TODAY) 'It Ends With Us'. |
| brand lift study tiktok: Educated Tara Westover, 2018-02-20 #1 NEW YORK TIMES, WALL STREET JOURNAL, AND BOSTON GLOBE BESTSELLER • One of the most acclaimed books of our time: an unforgettable memoir about a young woman who, kept out of school, leaves her survivalist family and goes on to earn a PhD from Cambridge University “Extraordinary . . . an act of courage and self-invention.”—The New York Times NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW • ONE OF PRESIDENT BARACK OBAMA’S FAVORITE BOOKS OF THE YEAR • BILL GATES’S HOLIDAY READING LIST • FINALIST: National Book Critics Circle’s Award In Autobiography and John Leonard Prize For Best First Book • PEN/Jean Stein Book Award • Los Angeles Times Book Prize Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education, and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of life. Her quest for knowledge transformed her, taking her over oceans and across continents, to Harvard and to Cambridge University. Only then would she wonder if she’d traveled too far, if there was still a way home. “Beautiful and propulsive . . . Despite the singularity of [Westover’s] childhood, the questions her book poses are universal: How much of ourselves should we give to those we love? And how much must we betray them to grow up?”—Vogue NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • O: The Oprah Magazine • Time • NPR • Good Morning America • San Francisco Chronicle • The Guardian • The Economist • Financial Times • Newsday • New York Post • theSkimm • Refinery29 • Bloomberg • Self • Real Simple • Town & Country • Bustle • Paste • Publishers Weekly • Library Journal • LibraryReads • Book Riot • Pamela Paul, KQED • New York Public Library |
| brand lift study tiktok: The Istanbul Puzzle Laurence O’Bryan, 2012-01-19 Buried deep under Istanbul, a secret is about to resurface with explosive consequences... |
| brand lift study tiktok: Fast After 50 Joe Friel, 2015-01-10 Fast After 50 is for every endurance athlete who wants to stay fast for years to come. For runners, cyclists, triathletes, swimmers, and cross-country skiers, getting older doesn’t have to mean getting slower. Drawing from the most current research on aging and sports performance, Joe Friel--America’s leading endurance sports coach--shows how athletes can race strong and stay healthy well past age 50. In his groundbreaking book Fast After 50, Friel offers a smart approach for athletes to ward off the effects of age. Friel shows athletes how to extend their racing careers for decades--and race to win. Fast After 50 presents guidelines for high-intensity workouts, focused strength training, recovery, crosstraining, and nutrition for high performance: How the body’s response to training changes with age, how to adapt your training plan, and how to avoid overtraining How to shed body fat and regain muscle density How to create a progressive plan for training, rest, recovery, and competition Workout guidelines, field tests, and intensity measurement In Fast After 50, Joe Friel shows athletes that age is just a number--and race results are the only numbers that count. With contributions from: Mark Allen, Gale Bernhardt, Amby Burfoot, Dr. Larry Creswell, John Howard, Dr. Tim Noakes, Ned Overend, Dr. John Post, Dr. Andrew Pruitt, and Lisa Rainsberger. |
| brand lift study tiktok: Belmont Revisited James F. Childress, Eric Mark Meslin, Harold T. Shapiro, 2005 Research on human subjects has always been a highly controversial topic in the field of bioethics. The book, featuring contributions from a Who's Who of biothics scholars, analyzes the seminal document on the topic in the United States: the 1979 Belmont Report, widely regarded as the single-most influential set of guidelines in the practice of bioethics.The Belmont Report is a 20-page statement that spells out the rationale for ethical research on humans, concluding that three primary principles are at play: respect for persons, beneficence, and justice. Since the publication of Belmont these three principles, spelled out further by philosopher Tom Beauchamp and ethicist James Childress and known as the Georgetown mantra, have dominated all discussions of research on human subjects--though, as this book will show, not everyone agrees that this is the most helpful way to think about the matter. In fact, this book is both a broad overview of the evolution of the Belmont Report and, more important, 1) an assessment of its shortcomings and 2) a strong call to rethink how hospitals and pharmaceutical companies can conduct research more humanely and more ethically. So while the book looks back to the creation of Belmont, it also looks forward to the future of research. Contributors, in addition to the editors, include Alexander Capron, Ruth Faden, Eric Cassell, Karen Lebacqz, Larry Churchill, Robert Levine, Patricia King (Georgetown), Susan Sherwin, Ezekiel Emanuel, Robert Veach (Georgetown), Henry Richardson (Georgetown), John Evans. |
| brand lift study tiktok: Muscle for Life Michael Matthews, 2024-12-03 Mike offers a realistic starting point and doable goals no matter where you are in your fitness journey. The principles in Muscle for Life are tried and true. Featuring in-depth guidelines for workouts at every skill level, plus [a] ... meal planning guide, Matthews offers encouragement no matter what your challenges are and answers any questions you may have. Whether you want to lower your cholesterol levels, reduce your risk of heart disease, eliminate aches and pains, or simply burn fat and build muscle, Mike's advice at the beginner, intermediate, and advanced levels offers actionable takeaways for everyone and every body type-- |
| brand lift study tiktok: The Betty Body: A Geeky Goddess' Guide to Intuitive Eating, Balanced Hormones, and Transformative Sex Stephanie Estima, 2021-02-16 Women are not little men, but that's how we treat our bodies. In The Betty Body, Dr. Stephanie Estima provides a step-by-step guide to caring for your feminine body, teaching you: How to go from treating your period as an archenemy to celebrating its arrival every month The different types of orgasms you should be having and why they're so important for female health How to eat in a way that honors your menstrual cycle, through menopause and beyond How morning routines are sexist, and how you can structure one that honors your unique biology How to build beautiful, lean muscle based on your menstrual cycle, even in menopause Why fats and carbohydrates are not evil, and how to use them strategically to your metabolic advantage Whether you want to lose weight, balance your hormones, or just stop hating your period, The Betty Body is your blueprint for your best feminine health. |
| brand lift study tiktok: The Oxford Handbook of Molecular Psychology Turhan Canli, 2015 This entry in the Oxford Library of Psychology compiles cutting- edge research organized around the concept molecular psychology, which applies principles of molecular biology to the study of behavior and its neural underpinnings. Determining the biological bases for behavior, and the extent to which we can observe and explain their neural underpinnings, requires a bold, broadly defined research methodology. The interdisciplinary entries in this handbook are organized around the principle of molecular psychology, which unites cutting-edge research from such wide-ranging disciplines as clinical neuroscience and genetics, psychology, behavioral neuroscience, and neuroethology. For the first time in a single volume, leaders in diverse research areas use molecular approaches to investigate social behavior, psychopathology, emotion, cognition and stress in healthy volunteers, patient populations, and an array of non-human species including rodents, insects, fish, and non-human primates. Chapters draw on molecular methods covering candidate genes, genome-wide association studies, copy number variations, gene expression studies, and epigenetics while addressing the ethical, legal, and social issues to emerge from this new and exciting research approach. |
| brand lift study tiktok: The Social CEO Damian Corbet, 2019-08-22 A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage. |
| brand lift study tiktok: The Generation Z Guide Ryan Jenkins, 2019-11-26 The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z. |
Brand Lift Studies - TikTok Ads
*Brand cues include logo, product itself, sonic cues, jingles, brand ambassadors etc. TikTok For Business and IPSOS partnered together on a meta-analysis to provide data-driven best …
TAPPING INTO TIKTOK
Impressions on TikTok are 2x more effective than traditional media channels and have a 14% higher ROAS. 43% 43% of users feel that advertising on TikTok blends in with the content. …
lower funnel? Boost Mega Sales with Brand Ads - TikTok
TheMenco, a menʼs skincare brand from Vietnam (part of Oriskin group) wanted to introduce the effectivity and simplicity of getting clear skin only by using their serum. They decided to test …
TikTok drives Measurement 70
We're introducing new features to give advertisers more control over optimization and strategy experimentation. With Smart+ and Custom. Testing at the campaign level, A/B testing …
TikTok Drives Advertiser Brand Value Delivering Ad Recall and …
The findings of this study confirmed that TikTok delivered higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users in both KSA and UAE in …
attribution model on TikTok first website/app instead of of …
Brand Lift Study (BLS) is an industry standard non-randomised test that gives brands insights into the effectiveness of their campaign in driving brand perception, recall and recognition.
TikTok Introduction - Ad Age
Oct 8, 2019 · • Execution: They took advantage of the TikTok Hashtag Challenge to encourage consumers to show how they wear their denim. Additionally, they ran a brand takeover on the …
TikTok Creative Analysis (Native & Creator) One-pager V3
Partnership with creators in ads boosts view rates and helps brands get noticed. When working with creators prioritise ads that show product use, especially for Beauty. Creative plays an …
on TikTok Q5 Season
Set up TikTok Shop to create an additional sales channel directly within TikTok where you can drive product discovery, convert high intent shoppers, and enable seamless checkout
Brands on TikTok: Strategic first steps and successful execution
Providing first steps and best practice advice to get a TikTok brand strategy started on the platform. Photography, the age of creativity on the internet, and identity have driven growth on …
For You Q5 - TikTok Ads
Keep your brand and products top-of-mind throughout Q1’s seasonal moments moments by bundling In-Feed Ads using the Reach objective with TopFeed to build buzz and drive …
Copy of One-Pager Brandformance How to on TikTok: APAC/ …
Measure the incremental brand impact of your campaign's on TikTok. Measure campaign impact on your Performance KPIs and incremental ROI. groups when running lower funnel ad groups. …
Measuring ROI on Influencer Marketing
The results of the #LoveForKraft Group RFZ brand lift study revealed that exposure to the #LoveforKraft influencer campaign had a positive impact on Kraft’s KPIs, particularly among …
92 *Source: TikTok Marketing Science Global Time Well Spent …
Measure, optimize, and grow client sales on TikTok! If your client is just starting out in TikTok ads, you need to teach the system what types of visitors are more likely to convert throughout the …
Holistic Measurement Solutions One Pager - TikTok
Brand Lift Study (BLS) is an industry standard non-randomised test that gives brands insights into the effectiveness of their campaign in driving brand perception, recall and recognition.
Quantifying the impact of TikTok advertising
The TikTok SEA CPG MMM 2021 study provides a holistic understanding of what’s driving sales for the brands, including online, offline and external factors (e.g., macro market trends).
SportsTok 2025 - TikTok Ads
*TikTok Internal Data, Jan 2021-Nov 2023 The BLS results as well as any CPM, impressions, and/or reach data should be compared directionally with a clientʼs historical campaigns. Actual …
Quantifying the impact of TikTok advertising
With the diverse range of ad products and volume of impression large enough to show meaningful sales lift and ROI, marketers and their measurement partners need robust methodologies and …
TikTok moves your business to the forefront
You can measure the impact of how your brand is showing up with a Brand Lift Study to uncover insights about how effective your campaign is at driving brand perception, recall, and recognition.
The Big Game on TikTok 2025
Combine brand exposure with targeted performance by distributing your budget between wide-reaching ads and specific conversion-driven actions. Aim for a well-rounded approach that …
Brand Lift Studies - TikTok Ads
*Brand cues include logo, product itself, sonic cues, jingles, brand ambassadors etc. TikTok For Business and IPSOS partnered together on a meta-analysis to provide data-driven best …
TAPPING INTO TIKTOK
Impressions on TikTok are 2x more effective than traditional media channels and have a 14% higher ROAS. 43% 43% of users feel that advertising on TikTok blends in with the content. …
lower funnel? Boost Mega Sales with Brand Ads - TikTok
TheMenco, a menʼs skincare brand from Vietnam (part of Oriskin group) wanted to introduce the effectivity and simplicity of getting clear skin only by using their serum. They decided to test …
TikTok drives Measurement 70
We're introducing new features to give advertisers more control over optimization and strategy experimentation. With Smart+ and Custom. Testing at the campaign level, A/B testing …
TikTok Drives Advertiser Brand Value Delivering Ad Recall …
The findings of this study confirmed that TikTok delivered higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users in both KSA and UAE in …
attribution model on TikTok first website/app instead of of …
Brand Lift Study (BLS) is an industry standard non-randomised test that gives brands insights into the effectiveness of their campaign in driving brand perception, recall and recognition.
TikTok Introduction - Ad Age
Oct 8, 2019 · • Execution: They took advantage of the TikTok Hashtag Challenge to encourage consumers to show how they wear their denim. Additionally, they ran a brand takeover on the …
TikTok Creative Analysis (Native & Creator) One-pager V3
Partnership with creators in ads boosts view rates and helps brands get noticed. When working with creators prioritise ads that show product use, especially for Beauty. Creative plays an …
on TikTok Q5 Season
Set up TikTok Shop to create an additional sales channel directly within TikTok where you can drive product discovery, convert high intent shoppers, and enable seamless checkout
Brands on TikTok: Strategic first steps and successful execution
Providing first steps and best practice advice to get a TikTok brand strategy started on the platform. Photography, the age of creativity on the internet, and identity have driven growth on …
For You Q5 - TikTok Ads
Keep your brand and products top-of-mind throughout Q1’s seasonal moments moments by bundling In-Feed Ads using the Reach objective with TopFeed to build buzz and drive …
Copy of One-Pager Brandformance How to on TikTok: APAC/ …
Measure the incremental brand impact of your campaign's on TikTok. Measure campaign impact on your Performance KPIs and incremental ROI. groups when running lower funnel ad groups. …
Measuring ROI on Influencer Marketing
The results of the #LoveForKraft Group RFZ brand lift study revealed that exposure to the #LoveforKraft influencer campaign had a positive impact on Kraft’s KPIs, particularly among …
92 *Source: TikTok Marketing Science Global Time Well Spent …
Measure, optimize, and grow client sales on TikTok! If your client is just starting out in TikTok ads, you need to teach the system what types of visitors are more likely to convert throughout the …
Holistic Measurement Solutions One Pager - TikTok
Brand Lift Study (BLS) is an industry standard non-randomised test that gives brands insights into the effectiveness of their campaign in driving brand perception, recall and recognition.
Quantifying the impact of TikTok advertising
The TikTok SEA CPG MMM 2021 study provides a holistic understanding of what’s driving sales for the brands, including online, offline and external factors (e.g., macro market trends).
SportsTok 2025 - TikTok Ads
*TikTok Internal Data, Jan 2021-Nov 2023 The BLS results as well as any CPM, impressions, and/or reach data should be compared directionally with a clientʼs historical campaigns. Actual …
Quantifying the impact of TikTok advertising
With the diverse range of ad products and volume of impression large enough to show meaningful sales lift and ROI, marketers and their measurement partners need robust methodologies and …
TikTok moves your business to the forefront
You can measure the impact of how your brand is showing up with a Brand Lift Study to uncover insights about how effective your campaign is at driving brand perception, recall, and recognition.
The Big Game on TikTok 2025
Combine brand exposure with targeted performance by distributing your budget between wide-reaching ads and specific conversion-driven actions. Aim for a well-rounded approach that …
