| brand photography style guide: Logo Design Love David Airey, 2009-12-20 There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last |
| brand photography style guide: NASA Graphics Standards Manual Jesse Reed, Hamish Smyth, 2015-09 The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA. |
| brand photography style guide: Designing Brand Identity Alina Wheeler, 2012-10-11 A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity |
| brand photography style guide: The Human Centered Brand Nela Dunato, 2018-10-04 Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your ideal clients truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com |
| brand photography style guide: How to Style Your Brand Fiona Humberstone, 2015-05 The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs |
| brand photography style guide: His Cocky Valet Cole McCade, 2018-05-14 Ash Harrington's life is out of control.At twenty-three years old, he's suddenly the head of a multibillion dollar global corporation he is in no way equipped to run. His father is dying. His mother's run away. He's spent his entire adult life playing fast and loose with his life and his loves, but when he's dragged into a position of responsibility with the fate of the company on his shoulders, he goes spinning into freefall.And Brand Forsythe is the only man to catch him.Icy, detached, nearly twice Ash's age, the massive monolith of a British valet is impossible to deal with and like no servant Ash has ever met. Domineering and controlling, Brand quickly puts Ash's life in order.And quickly takes Ash in hand.Even if by day Ash has to project authority, leadership, and calm...by night he's discovering the breathless pleasure of giving up control. The shivering thrill of surrendering to Brand. The sweet taboo of being submissive to the man in even the smallest things. Ash can't quite understand why it feels so good to put himself in Brand Forsythe's capable, commanding hands.He only knows, as he faces the hardest decisions of his life...the only thing that can save him is the love of his cocky valet.Author's Note: If you're reading this, you likely know why this book exists. Bask in the petty, my darlings. Bask. |
| brand photography style guide: The Brand Book Kyle Duford, 2024-07-15 In The Brand Book: A Branding Primer, Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. The Brand Book also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, The Brand Book: A Branding Primer is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence. |
| brand photography style guide: Kellogg on Branding Alice M. Tybout, Tim Calkins, 2011-01-07 The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities. |
| brand photography style guide: The Portrait Photographer's Lighting Style Guide Peter Travers, James Cheadle, 2010 Todays most popular portrait styles are broken down with lighting diagrams and exposure information, as well as the story behind the shot, to create an indispensable reference for anyone interested in making more up to date, professional style portraits. |
| brand photography style guide: Talent Makers Daniel Chait, Jon Stross, 2021-03-30 Powerful ideas to transform hiring into a massive competitive advantage for your business Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring is essential reading for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, co-founders of Greenhouse Software, Inc, provide readers with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably. Talent Makers will provide a step-by-step plan and actionable advice to help leaders assess their talent practice (or lack thereof) and transform hiring into a measurable competitive advantage. Readers will understand and employ: A proven system and principles for hiring used by the world's best companies Hiring practices that remove bias and result in more diverse teams An assessment of their hiring practice using the Hiring Maturity model Measurement of employee lifetime value in quantifiable terms, and how to increase that value through hiring The Talent Makers methodology is the result of the authors’ experience and the ideas and stories from their community of more than 4,000 organizations. This is the book that CEOs, hiring managers, talent practitioners, and human resources leaders must read to transform their hiring and propel their organization to new heights. |
| brand photography style guide: Respect for Acting Uta Hagen, Haskel Frankel, 1973 An account of her own struggle with the techniques of acting -- based on her teachings. |
| brand photography style guide: Logo Design Love David Airey, 2015 In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. |
| brand photography style guide: Creating a Brand Identity: A Guide for Designers Catharine Slade-Brooking, 2016-01-18 Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. |
| brand photography style guide: Tony Northrup's Photography Buying Guide Tony Northrup, 2014-11-26 If you're a beginner photographer, this book can save you hundreds of dollars. If you're a seasoned pro, it can save you thousands. With access to over 16 HOURS of online video, this book helps you choose the best equipment for your budget and style of photography. In this book, award-winning author and photographer Tony Northrup explains explains what all your camera, flash, lens, and tripod features do, as well as which are worth paying for and which you can simply skip. Tony provides information specific to your style of photography, whether you're a casual photographer or you're serious about portraits, landscapes, sports, wildlife, weddings, or even macro. For the casual reader, Tony provides quick recommendations to allow you to get the best gear for your budget, without spending days researching. If you love camera gear, you'll be able to dive into 200 pages of detailed information covering Nikon, Canon, Sony, Micro Four-Thirds, Olympus, Samsung, Leica, Mamiya, Hasselblad, Fuji, Pentax, Tamron, Sigma, Yongnuo, PocketWizard, Phottix, Pixel King, and many other manufacturers. Camera technology changes fast, and this book keeps up. Tony updates this book several times per year, and buying the book gives you a lifetime subscription to the updated content. You'll always have an up-to-date reference on camera gear right at your fingertips. Here are just some of the topics covered in the book: What should my first camera be?Which lens should I buy?Should I buy Canon, Nikon, or Sony?Is a mirrorless camera or a DSLR better for me?Do I need a full frame camera?Is it safe to buy generic lenses and flashes?What's the best landscape photography gear?Which portrait lens and flash should I buy?What gear do I need to photograph a wedding?How can I get great wildlife shots on a budget?Which sports photography equipment should I purchase?Should I buy zooms or primes?Is image stabilization worth the extra cost?Which type of tripod should I buy?Which wireless flash system is the best for my budget?How can I save money by buying used?What kind of computer should I get for photo editing?What studio lighting equipment should I buy?When you buy this book, you'll be able to immediately read the book online. You'll also be able to download it in PDF, .mobi, and .epub formats--every popular format for your computer, tablet, smartphone, or eReader! |
| brand photography style guide: Object Design Style Guide Matthias Noback, 2019-12-23 ”Demystifies object-oriented programming, and lays out how to use it to design truly secure and performant applications.” —Charles Soetan, Plum.io Key Features Dozens of techniques for writing object-oriented code that’s easy to read, reuse, and maintain Write code that other programmers will instantly understand Design rules for constructing objects, changing and exposing state, and more Examples written in an instantly familiar pseudocode that’s easy to apply to Java, Python, C#, and any object-oriented language Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Well-written object-oriented code is easy to read, modify, and debug. Elevate your coding style by mastering the universal best practices for object design presented in this book. These clearly presented rules, which apply to any OO language, maximize the clarity and durability of your codebase and increase productivity for you and your team. In Object Design Style Guide, veteran developer Matthias Noback lays out design rules for constructing objects, defining methods, and much more. All examples use instantly familiar pseudocode, so you can follow along in the language you prefer. You’ll go case by case through important scenarios and challenges for object design and then walk through a simple web application that demonstrates how different types of objects can work together effectively. What You Will Learn Universal design rules for a wide range of objects Best practices for testing objects A catalog of common object types Changing and exposing state Test your object design skills with exercises This Book Is Written For For readers familiar with an object-oriented language and basic application architecture. About the Author Matthias Noback is a professional web developer with nearly two decades of experience. He runs his own web development, training, and consultancy company called “Noback’s Office.” Table of Contents: 1 ¦ Programming with objects: A primer 2 ¦ Creating services 3 ¦ Creating other objects 4 ¦ Manipulating objects 5 ¦ Using objects 6 ¦ Retrieving information 7 ¦ Performing tasks 8 ¦ Dividing responsibilities 9 ¦ Changing the behavior of services 10 ¦ A field guide to objects 11 ¦ Epilogue |
| brand photography style guide: Brand Identity Essentials, Revised and Expanded Kevin Budelmann, Yang Kim, 2019-04-16 Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is On Brand?, Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike. |
| brand photography style guide: The Kaldron Pa ) Allegheny College (Meadville, 2021-09-09 This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. |
| brand photography style guide: Microsoft Manual of Style Microsoft Corporation, 2012-01-15 Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media. |
| brand photography style guide: Web Style Guide, 3rd edition Patrick J. Lynch, 2008 |
| brand photography style guide: Brand Aid Brad VanAuken, 2003 Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand. |
| brand photography style guide: 03 GRASPED Branding and Identity Roadmap Steven Brough, 2024-02-19 The GRASPED Branding and Identity Roadmap document is an extensive guide dedicated to building a distinctive and resonant brand identity for startups. It covers foundational steps such as developing brand vision, values, personality, and visual elements, creating a brand style guide, building a professional website, and establishing a social media presence. This roadmap is tailored to help startups craft a strong brand identity that connects deeply with their target audience, ensuring consistency and coherence across all brand communications. This roadmap's USP is its comprehensive and detailed approach to branding, distinguishing it from other guides by its focus on practical, actionable steps tailored specifically for startups. It integrates theoretical concepts with practical applications, including case studies of successful branding efforts, making it an essential tool for startups seeking to navigate the complex process of building a brand identity from the ground up. In the competitive startup ecosystem, establishing a strong and memorable brand identity is crucial. The GRASPED Branding and Identity Roadmap offers a strategic and structured approach to this challenge, guiding startups through the process of developing and implementing a cohesive brand identity. This roadmap is designed to help entrepreneurs create a brand that not only stands out in the marketplace but also fosters meaningful connections with their audience. |
| brand photography style guide: Mastering Graphic Design: A Comprehensive Guide to Excellence Matt Dewey, Unlock the secrets to becoming an exceptional graphic designer with 'Mastering Graphic Design: A Comprehensive Guide to Excellence.' This meticulously crafted book offers a deep dive into every facet of graphic design, providing aspiring designers and seasoned professionals alike with the tools, techniques, and insights needed to elevate their craft to new heights. From mastering the fundamental principles of design to developing creative concepts, crafting compelling visuals, and designing for various platforms and media, each chapter is packed with practical advice, real-world examples, and actionable tips. Delve into the art of typography and layout, explore the nuances of user experience and interface design, and learn how to streamline your workflow and manage projects efficiently. Navigate the business side of graphic design with confidence, from freelancing strategies to client communication and marketing yourself effectively. Cultivate creativity, innovation, and a lasting legacy as a designer while staying abreast of emerging technologies and industry trends. Whether you're just starting your journey or seeking to refine your skills, 'Mastering Graphic Design' is your indispensable companion on the path to becoming an amazing graphic designer. |
| brand photography style guide: The Digital Fundraising Blueprint Jeremy Haselwood, 2018-10-17 Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:The Digital Fundraising Ecosystem OverviewDigital Fundraising ComponentsYour WebsiteWebsite Hierarchy of ContentWebsite User Experience (UX)Website Branding and PositioningWebsite Email Capture TipsDonation Page TipsWebsite Content TipsWebsite Tracking & AnalyticsWebsite Search Engine Optimization (SEO)Website Privacy Policy, Terms & Conditions, and GDPREmailEmail Acquisition TipsThe Anatomy of a Fundraising EmailFundraising Email TipsAffirmation Email TipsCAN-SPAM Overview & Email BlacklistingEmail List HygieneEmail TestingEmail Design TipsSocial Media OverviewFacebookYouTubeInstagramTwitterLinkedInSnapchatDigital Media OverviewSearch Engine Marketing (SEM)Google Ad GrantsOnline Display AdsSocial Media AdsContent MarketingDigital Integration with Direct MailMobile FundraisingOther Digital Fundraising ChannelsThe Digital Fundraising FunnelAnnual Digital Fundraising PlanningTypes of Annual Planning AssetsHow to Prioritize Your Digital Fundraising ChannelsDigital Campaigns Overview |
| brand photography style guide: Book of Branding Radim Malinic, 2019-11-11 Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy. |
| brand photography style guide: Brand Brilliance Fiona Humberstone, 2017-05-01 |
| brand photography style guide: Creative Food Photography Kimberly Espinel, 2021 Creative Food Photography is for photographers who already know how to shoot in manual mode, who have watched the Youtube videos, googled all things food photography and want MORE - more creativity, more information, more of what's not on the internet! In this beautiful, inspiring and thoughtful book, food photographer, stylist and photography teacher Kimberly Espinel explores the ways in which food photography can be brought to life, through planning, styling, and the study of natural light. With warmth, passion and gentle encouragement, Kimberly helps you to play with new ideas and grow in confidence as you discover your own unique style. From how to put together a mood board to understanding how to compose your shot, Creative Food Photography covers everything you need to take your images to the next level. Whether you want to beautify your blog or Instagram, or embark on a new adventure as a food photographer, this book is for you! |
| brand photography style guide: Identity Designed David Airey, 2019-01-22 Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. |
| brand photography style guide: Brand Naming Rob Meyerson, 2021-12-14 You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming. |
| brand photography style guide: The Yahoo! Style Guide Chris Barr, Yahoo!, 2010-07-06 WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips. |
| brand photography style guide: The Portrait Photography Course Mark Jenkinson, 2011-04-28 The ability to create an effective portrait is probably the single most important skill any aspiring photographer must master. Few professional photographers, whatever their area of specialization, can hope to have a successful career without ever being called upon to create a likeness of another person. The Portrait Photography Course is designed to build a student photographer's experience and get him or her started on a rewarding career. Detailed tutorials cover every aspect of studio and location work, from composition and psychology to complex lighting schemes, equipment options, and digital retouching. Portfolios of exemplary images showcase individual photographers' work and demonstrate techniques explored in the tutorials, while interviews with top portrait photographers shed insight into their methodologies and philosophies. Presented and written by a leading portrait photographer, this book is an indispensable guide to taking professional pictures.¿ |
| brand photography style guide: The Fashion and Editorial Photography: Beginners Guide Darius Voncel, 2024-05-15 Whether you're a budding photographer or a seasoned pro, this book is crafted to inspire and educate. From mastering lighting to collaborating effectively with models and stylists, every page is filled with valuable insights tailored to help you create stunning, impactful images. A few things you will learn: Secrets to be kept for dreamy Fashion spreads and Editorial grandeur. Illuminating discussions on cutting-edge techniques to captivate the senses Strategic discussion on collaboration choreography from models, stylists and hair and makeup artists. Discovering the Paths to Personal Style and Professional Branding Gifted business know-how, identifying ways to promote yourself and build a successful career. |
| brand photography style guide: Wordcraft Alex Frankel, 2005-03-22 In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more. |
| brand photography style guide: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| brand photography style guide: Designing Brand Identity Alina Wheeler, 2017-10-24 Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi |
| brand photography style guide: When the White House was Ours Porter Shreve, 2008 The author of The Obituary Writer--a New York Times Notable Book--presents a charming story of one family's struggle to run their own alternative school in a time of Democratic idealism. |
| brand photography style guide: Creating a Web Site Greg Rickaby, 2017-03-22 Speak to the world with your very own custom website! Creating a Web Site is the kids' guide to learning basic website design! From planning to perfecting, this book walks you through the entire process of building your own website, with easy-to-read instructions and plenty of pictures every step of the way. Good planning saves you a ton of work, so you'll begin by getting your ideas out of your head and onto paper. Next, you'll find a template that already has the basic features you want, so you can start working on the fun stuff right away. You'll learn all the HTML and CSS you need to make your site look and act the way you want it to, and you'll learn how to add video, images, widgets, and more to make the design your very own! Before you know it, you'll have your own custom-built website showcasing your talents and interests for the world. If you want your own website, why settle for a basic template that makes your page look like everyone else's? You don't need to build it from scratch—with a few simple lines of code, you can transform a basic template into the site of your dreams. This book shows you how to have fun from page one as you: Figure out just what kind of site you want to build Create a mood board to bring your ideas into reality Choose your favorite template and customize it with CSS and HTML Add widgets, pictures, video, and more to make your site your very own Easy instruction with a dose of humor have made the For Dummies books a leading resource for adults around the globe. The Dummies Junior series brings that learning to kids, with projects designed specifically for your interests, skills, and abilities. Creating a Web Site helps you build your digital home base, with fun instruction every step of the way. |
| brand photography style guide: Building Your Brand Michele Levy, 2014-01-07 Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get??* Can everyone in your organization explain how all the pieces (programs and services) fit together??* Do you feel like you’re the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the right reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. |
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| brand photography style guide: Mastering Light and Flash Photography Richard Bradbury, 2021-03 * The complete guide to mastering the technical challenges of lighting and flash * Explores locations, subjects and styles, and all the technical skills, tools and tips needed to master them * Written by multi award-winning photographer Richard Bradbury Aimed at the serious amateur, this is a practical guide to achieving professional results in digital photography. Light is at the very heart of photography and plays a fundamental role in creating successful images. Not only does light affect brightness, it also determines tone, mood, atmosphere, texture, colour and luminosity. Mastering Lighting & Flash Photography contains everything you need to know about controlling and manipulating light to capture the beauty of the world around you in your own signature style. Written and photographed by a multi award-winning photographer, the book describes and demonstrates all the key topics: from understanding light and how to use it; through choosing the best kit and mastering the essential techniques; to different forms of flash photography and studio lighting, tips from leading professionals, and elevating your prints in post-production. . |
| brand photography style guide: Dare to Lead Brené Brown, 2018-10-09 #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership. |
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