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| branding questions to ask: Sprint Jake Knapp, John Zeratsky, Braden Kowitz, 2016-03-08 From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters. |
| branding questions to ask: Brand Naming Rob Meyerson, 2021-12-14 You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming. |
| branding questions to ask: Find Your Red Thread Tamsen Webster, 2021-05-17 You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There's just one problem: others can't, or don't, see it... yet. |
| branding questions to ask: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| branding questions to ask: Brand Seduction Daryl Weber, 2016-04-25 Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. —Seth Godin, author of All Marketers Are Liars Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to seduce customers and grow their businesses. |
| branding questions to ask: The Brand Flip Marty Neumeier, 2015-07-24 Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it? |
| branding questions to ask: Sticky Branding Jeremy Miller, 2015-01-10 #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. |
| branding questions to ask: Strategic Brand Management Kevin Lane Keller, 2003 Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers. |
| branding questions to ask: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| branding questions to ask: The Human Centered Brand Nela Dunato, 2018-10-04 Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your ideal clients truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com |
| branding questions to ask: Beloved Brands Graham Robertson, 2018-01-06 Beloved Brands is a book every CMO or would-be CMO should read. Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book. Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential. |
| branding questions to ask: Designing Brand Identity Alina Wheeler, 2012-10-11 A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity |
| branding questions to ask: Follow the Feeling Kai D. Wright, 2019-08-06 Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel. |
| branding questions to ask: Global Brand Strategy Sicco Van Gelder, 2005 A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike. Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers. Jack Yan, CEO, Jack Yan and Associates A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development. K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally. |
| branding questions to ask: Procrastinate on Purpose Rory Vaden, 2015 You've tried managing your time. You've tried prioritizing your time. Now discover how to multiply it. Do you feel like you're busier than ever - yet never caught up? You're not alone. Many of us are tired, frustrated, and stressed from being overworked at the office and at home, with no concrete plan for getting it all under control without compromising our well-being. In Procrastinate on Purpose, self-discipline strategist Rory Vaden presents a different approach for how to identify and focus on what's important. Instead of one more calendar, checklist, or gadget, he points out that what we really need is an understanding of the emotional reasons we fail to maximize our time - and he then reveals the five 'permissions' we can grant ourselves in order to get better results while creating more margin in our daily lives. In this paradigm-shifting book, you will discover how to- Identify your most significant priorities, in business and in life Create more time to do the things you love without sacrificing results Say no to the things that don't matter, and yes to the things that do Implement systems that give you more time tomorrow than you have today Gain control and inner peace by adopting the 'multiplier mindset' Informed by Southwestern Consulting's work with thousands of busy clients, and interspersed with Vaden's case studies that reveal the 'multiplier mindset' at work, this insightful, practical book will turn everything you thought you knew about time upside-down-and it will change the way you work and live. From the New York Timesbestselling author of Take the Stairs- A bold new way to get things done. 'Managing your time is a lot like managing your money. It's not about the numbers; it's about your behavior. The best time-management tricks in the world won't do you much good if they don't actually make your life better. In Procrastinate on Purpose, Rory builds on what we've all heard about time management and adds the two things that have always been missing- emotion and significance.' Dave Ramsey, New York Timesbestselling author and nationally syndicated radio show host 'If you've ever thought, 'I wish I had more time,' read the great principles of this book. And then I dare you to do what Rory does- live them.' Jon Acuff, New York Timesbestselling author of Start andQuitter 'Procrastinate on Purposewill alter the way the professional world thinks about time - I've never read anything like it. Useful, unique, and relevant . . . this is an absolute must-read for every leader.' Sue Schick, CEO of UnitedHealthcare of Pennsylvania and Delaware 'This book is a game-changer.' Jon Gordon, bestselling author of The Energy Busand The Carpenter 'Every once in a while a book comes along that completely shifts the way an entire generation thinks about a specific topic. When it comes to time management and productivity, Procrastinate on Purposemay be the one!' Andy Andrews, New York Timesbestselling author of The Traveler's Giftand The Noticer |
| branding questions to ask: Undo Motherhood Diana Karklin, 2022-03 Undo Motherhood explores the reasons why a significant number of women around the world today regret becoming mothers. The women in this project love their children and are excellent mothers when judged according to society's standards, and yet they hate the oppressive mother role that robbed them of their own existence and suffer through it in silence, feeling it to be the worst mistake they have made. In this book, Diana Karklin combines two narrative languages: her photography and her interviews with women. It is divided into seven chapters: anger, fear, isolation, exhaustion, guilt, resignation and acceptance. The last chapter stresses the importance of accepting regret in order to be able to deal with it in a constructive way without harming the children. Diana chose to present the seven stories from seven different countries as separate booklets - each with a 'closed' cover - in a slipcase, to highlight the loneliness of these mothers trapped in their homes and condemned to silence. As much as Diana would want to see them as a collective voice, the reality is different. ,,An honest, courageous, and radical book that without passing judgement gives a voice to women struggling with the experience of a social role that they do not want, experiencing guilt and the burden of moral expectations. A book that allows us to explore the other dimension of motherhood, a dimension that is always hidden in the shadow. It is necessary to look at motherhood as it is in all its aspects, in order to free it from prejudices, and to present vital options to both mothers and children who find themselves in this situation, --Ana Casas Broda, photographer and author of Kinderwunsch, that explores the complexity of motherhood and the relationship with her two sons. |
| branding questions to ask: Aaker on Branding David Aaker, 2014-07-15 Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. Aaker on Brandingoffers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management. |
| branding questions to ask: Personal Branding For Dummies Susan Chritton, 2012-05-08 The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.> |
| branding questions to ask: Brand Intervention David Brier, 2017-11-29 Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier.--back cover |
| branding questions to ask: Presentation Zen Garr Reynolds, 2009-04-15 FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making slide presentations in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations. |
| branding questions to ask: The Art of Asking Amanda Palmer, 2014-11-11 Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of The Art of Asking. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. The Art of Asking will inspire readers to rethink their own ideas about asking, giving, art, and love. |
| branding questions to ask: Power Branding Steve McKee, 2014-01-07 A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth.--Publisher description. |
| branding questions to ask: The Design Method Eric Karjaluoto, 2014 A frank explanation for designers on how to create and implement a practical process for creating functional visual communication Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. |
| branding questions to ask: Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything Deb Gabor, 2016-05-29 If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being just friends with your customers to being long-term friends with benefits. Branding is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD. |
| branding questions to ask: Creating a Brand Identity: A Guide for Designers Catharine Slade-Brooking, 2016-01-18 Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. |
| branding questions to ask: The New Strategic Brand Management Jean-Noël Kapferer, 2008 Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company. |
| branding questions to ask: The Ultimate Question Fred Reichheld, 2007-08 One Simple Question Can Determine Your Company's Future. Do You Know the Answer? The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad. Measure NPS and benchmark performance against world-class standards. Quantify the economic value generated by customer word of mouth. Assign accountability for improving customer relationships. Identify core customers and set priorities for strategic investments. Move customers beyond mere satisfaction to true loyalty. Create communities of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma. |
| branding questions to ask: The Edge: 50 Tips from Brands that Lead Allen P. Adamson, 2013-01-08 Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit. |
| branding questions to ask: Dare to Lead Brené Brown, 2018-10-09 #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership. |
| branding questions to ask: Brand Bewitchery Park Louis Howell, 2020-06 Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell. |
| branding questions to ask: How to Style Your Brand Fiona Humberstone, 2015-05 The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs |
| branding questions to ask: ZAG Marty Neumeier, 2006-09-20 When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to read customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. |
| branding questions to ask: These Deadly Games Diana Urban, 2022-02-01 A propulsive mystery with high stakes and devious, masterful twists that will leave you guessing until the very last page. Diana Urban's latest had my jaw on the floor. —Jessica Goodman, bestselling author of They Wish They Were Us Let’s play a game. You have 24 hours to win. If you break my rules, she dies. If you call the police, she dies. If you tell your parents or anyone else, she dies. Are you ready? When Crystal Donavan gets a message on a mysterious app with a picture of her little sister gagged and bound, she agrees to play the kidnapper’s game. At first, they make her complete bizarre tasks: steal a test and stuff it in a locker, bake brownies, make a prank call. But then Crystal realizes that each task is meant to hurt—and kill—her friends, one by one. But if she refuses to play, the kidnapper will kill her sister. Is someone trying to take her team out of the running for a gaming tournament? Or have they uncovered a secret from their past, and wants them to pay for what they did... Author of All Your Twisted Secrets, Diana Urban’s explosive sophomore novel, These Deadly Games, is a must-read, propulsive YA thriller with deadly stakes, stunning twists, and a shocking ending you'll never forget—perfect for fans of I Know What You Did Last Summer and One of Us Is Lying. |
| branding questions to ask: Advertising and Branding: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2017-01-06 Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| branding questions to ask: Speak Human Eric Karjaluoto, 2009 You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think small and get personal.) |
| branding questions to ask: Brand New Name Jeremy Miller, 2019-10-08 Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most. |
| branding questions to ask: Truth, Lies, and Advertising Jon Steel, 1998-03-13 Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns. |
| branding questions to ask: BRANDING YOU MARKETING YOU Rick Balsiger, 2009-06-15 The world has changed. And so must the way we approach our job search. The days of dusting off the resume, blasting them out and waiting for the phone to ring are long gone. Today, that’s the job search equivalent of trying to sell ourselves on eBay. The reality is that few tasks are more challenging and demanding than building and managing a job search. It is indeed a job. In fact, it’s really a business and we are the business, the brand and the product. To maximize success in today’s ultra-competitive environment, we can no longer view ourselves simply as a job candidate. Transforming ourselves into a highly professional marketer of our brand and product is essential. And as with all successful marketing, it requires a well defined strategy, exceptional planning and flawless execution. “Branding You, Marketing You” is a concise, informative and practical guide that shows you how. |
| branding questions to ask: Public Branding and Marketing Staci M. Zavattaro, 2021-07-21 This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field. |
| branding questions to ask: Brands and Branding Ashita Aggarwal, Suraj Commuri, 2023-11-06 This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management. |
MissionMinded BrandingQuestions 0924
answering, and acting on a series of pivotal questions: What is the current brand (reputation) of our organization? Where is that brand strong and where is it weak? Who are our most important …
This is our brand identity design questionnaire - Frank Brands
Answering the questions below will offer insight into your strategic and business goals, help us both determine a logo direction that fits your company, and most importantly, one that speaks directly …
Andre Ivanchuk | Such Chaos - Rebranding or Repositioning?
the tough, introspective questions every company must face to ensure that your rebrand is not only authentic but transformative. Use these prompts to dig deep, challenge assumptions, and set the …
Personal Branding Assessment Questionnaire - Karen Kang's …
Apr 28, 2013 · I’ve included a sample list of Brand Attribute ideas to spark your thinking. 1. Core values . What do you think my core values are? 2. Key strengths and weaknesses . What is my …
Key Branding Questions to Ask Yourself - stickybrandlab.com
Key Branding Questions to Ask Yourself Before Creating Your Brand Vision Board. Author: nolab Created Date: 1/26/2021 1:19:25 PM ...
Branding: Start with these 4 Questions
Key questions to ask: What are your core competencies? What problems are you solving? Who are your target audience? What emotions does your brand bring up in your target audience? Key …
Personal Branding Questions - Bottom Line Underwriters, Inc.
Personal Branding Questions Clearly describe what makes you unique and valuable - what differentiates you from your competitors or colleagues? Do you have an evidence manual online …
BRAND AUDIT QUESTIONNAIRE - Smartsheet
Answer the following questions about the verbal qualities of your brand to help you assess whether improvements need to be made to your brand’s messaging. How would you describe your …
The 10 Key Questions to Building Your Brand Strategy
Branding is about two-way communication with your customers. If you have no way to talk to them, and more importantly, listen to them, your brand will never grab their loyalty. Go back to your …
Mapping your Unique Value: a Roadmap to Personal Branding
Do you think you have a credible personal brand? Ask yourself these questions: Do people have a clear understanding of what you do and the value it brings? What words, concepts, and ideas do …
Welcome to the discovery phase of your If you do not have all …
Branding & identity discovery questionnaire 1. Describe the nature of your business - in one sentence. 2. Describe the nature of your business - in one word. 3. What is your overall project …
20 Questions To Ask Clients Prior To Designing A new …
Company-related questions 1 | Being specific, describe your services? 2 | Describe the long term goals of your company? 3 | Please explain why do you want a new logo? (if they already have …
Branding Questions To Ask Clients - old.icapgen.org
Every day buyers turn to search engines to ask billions of questions Having the answers they need can attract thousands of potential buyers to your company but only if your content strategy puts …
Considering a Branding Project? - Mission Minded
What Does Branding Even Mean? Branding changes how others perceive your organization and how you perceive yourself. Think of strengthening your brand as the process of asking, answering, …
My questions “…branding is your - tilaniegrote.co.za
5 Questions to ask your brand photographer How will professional photos enhance my brand for my client? How often will I need to do branding photos?
10 Questions to Ask Your Marketing Company BEFORE You …
Jul 10, 2021 · answer all of the questions you need to be asking. However, it’s okay to be curious and ask as many questions as you need in order to feel good about the investment you’re about …
Global Guide to Personal Branding for Executives - ESIC
This guide is intended to help you understand what personal branding means today, why it’s important, what it includes and does not include, and how to convey an effective personal brand …
Considering a Branding or Admissions Project - mission …
Think of branding as the process of asking, answering, and acting on a series of questions. What is the current brand (reputation) of your school? Where is that brand strong and where is it weak? …
Branding Questions To Ask (book) - old.icapgen.org
Branding Questions To Ask: Brand Naming Rob Meyerson,2021-12-14 You don t have a brand whether it s for a company or a product until you have a name The name is one of the first …
Branding Questions To Ask Clients [PDF] - old.icapgen.org
Branding Questions To Ask Clients: Brand Naming Rob Meyerson,2021-12-14 You don t have a brand whether it s for a company or a product until you have a name The name is one of the first …
MissionMinded BrandingQuestions 0924
answering, and acting on a series of pivotal questions: What is the current brand (reputation) of our organization? Where is that brand strong and where is it weak? Who are our most …
This is our brand identity design questionnaire - Frank Brands
Answering the questions below will offer insight into your strategic and business goals, help us both determine a logo direction that fits your company, and most importantly, one that speaks …
Andre Ivanchuk | Such Chaos - Rebranding or Repositioning?
the tough, introspective questions every company must face to ensure that your rebrand is not only authentic but transformative. Use these prompts to dig deep, challenge assumptions, and …
Personal Branding Assessment Questionnaire - Karen Kang's …
Apr 28, 2013 · I’ve included a sample list of Brand Attribute ideas to spark your thinking. 1. Core values . What do you think my core values are? 2. Key strengths and weaknesses . What is …
Key Branding Questions to Ask Yourself - stickybrandlab.com
Key Branding Questions to Ask Yourself Before Creating Your Brand Vision Board. Author: nolab Created Date: 1/26/2021 1:19:25 PM ...
Branding: Start with these 4 Questions
Key questions to ask: What are your core competencies? What problems are you solving? Who are your target audience? What emotions does your brand bring up in your target audience? …
Personal Branding Questions - Bottom Line Underwriters, Inc.
Personal Branding Questions Clearly describe what makes you unique and valuable - what differentiates you from your competitors or colleagues? Do you have an evidence manual …
BRAND AUDIT QUESTIONNAIRE - Smartsheet
Answer the following questions about the verbal qualities of your brand to help you assess whether improvements need to be made to your brand’s messaging. How would you describe …
The 10 Key Questions to Building Your Brand Strategy
Branding is about two-way communication with your customers. If you have no way to talk to them, and more importantly, listen to them, your brand will never grab their loyalty. Go back to …
Mapping your Unique Value: a Roadmap to Personal Branding
Do you think you have a credible personal brand? Ask yourself these questions: Do people have a clear understanding of what you do and the value it brings? What words, concepts, and ideas …
Welcome to the discovery phase of your If you do not have all …
Branding & identity discovery questionnaire 1. Describe the nature of your business - in one sentence. 2. Describe the nature of your business - in one word. 3. What is your overall project …
20 Questions To Ask Clients Prior To Designing A new …
Company-related questions 1 | Being specific, describe your services? 2 | Describe the long term goals of your company? 3 | Please explain why do you want a new logo? (if they already have …
Branding Questions To Ask Clients - old.icapgen.org
Every day buyers turn to search engines to ask billions of questions Having the answers they need can attract thousands of potential buyers to your company but only if your content …
Considering a Branding Project? - Mission Minded
What Does Branding Even Mean? Branding changes how others perceive your organization and how you perceive yourself. Think of strengthening your brand as the process of asking, …
My questions “…branding is your - tilaniegrote.co.za
5 Questions to ask your brand photographer How will professional photos enhance my brand for my client? How often will I need to do branding photos?
10 Questions to Ask Your Marketing Company BEFORE You …
Jul 10, 2021 · answer all of the questions you need to be asking. However, it’s okay to be curious and ask as many questions as you need in order to feel good about the investment you’re …
Global Guide to Personal Branding for Executives - ESIC
This guide is intended to help you understand what personal branding means today, why it’s important, what it includes and does not include, and how to convey an effective personal …
Considering a Branding or Admissions Project - mission …
Think of branding as the process of asking, answering, and acting on a series of questions. What is the current brand (reputation) of your school? Where is that brand strong and where is it …
Branding Questions To Ask (book) - old.icapgen.org
Branding Questions To Ask: Brand Naming Rob Meyerson,2021-12-14 You don t have a brand whether it s for a company or a product until you have a name The name is one of the first …
Branding Questions To Ask Clients [PDF] - old.icapgen.org
Branding Questions To Ask Clients: Brand Naming Rob Meyerson,2021-12-14 You don t have a brand whether it s for a company or a product until you have a name The name is one of the …
