| coca cola advertising history: Coca-Cola Girls Chris H. Beyer, 2000 This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations. |
| coca cola advertising history: Coca-Cola Girls Chris H. Beyer, 2000 This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations. |
| coca cola advertising history: Counter-Cola Amanda Ciafone, 2019-05-28 Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits. |
| coca cola advertising history: The Oxford Handbook of Music and Advertising James Deaville, Siu-Lan Tan, Ron Rodman, 2021 The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing Reception-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message-- |
| coca cola advertising history: Decoding Coca-Cola Robert Crawford, Linda Brennan, Susie Khamis, 2020-12-07 This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies. |
| coca cola advertising history: Citizen Coke: The Making of Coca-Cola Capitalism Bartow J. Elmore, 2014-11-03 Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present. —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. |
| coca cola advertising history: For God, Country, and Coca-Cola Mark Pendergrast, 2000-03-17 An illustrated history of the Coca-Cola soft drink company. |
| coca cola advertising history: Coca-Cola Howard Applegate, 1996-03-01 A history of the world's most recognized company in photos from the archives of The Coca-Cola Company. Here are nostalgic photos of billboards, signs, bottling trucks, store fronts, soda fountains, bottling plants & more. The years of the depression, World War II, the 50s and the space age are all reflected in this impressive collection. |
| coca cola advertising history: The Story of Coca-Cola Valerie Bodden, 2009 Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink. |
| coca cola advertising history: Christmas, Ideology and Popular Culture Sheila Whiteley, 2008-04-26 How do we understand Christmas? What does it mean? This book is a lively introduction to the study of popular culture through one central case study. It explores the cultural, social and historical contexts of Christmas in the UK, USA and Australia, covering such topics as fiction, film, television, art, newspapers and magazines, war, popular music and carols. Chapters explore the ways in which the production of meaning is mediated by the social and cultural activities surrounding Christmas (watching Christmas films, television, listening or engaging with popular music and carols), its relationship to a set of basic values (the idealised construct of the family), social relationships (community), and the ways in which ideological discourses are used and mobilised, not least in times of conflict, terrorism and war. |
| coca cola advertising history: Soda Pop Lawrence Dietz, 1973 |
| coca cola advertising history: A history of advertising Henry Sampson, 1874 |
| coca cola advertising history: Secret Formula Frederick Allen, 2015-10-27 A highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories. |
| coca cola advertising history: A History of the World in 6 Glasses Tom Standage, 2009-05-26 New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again. |
| coca cola advertising history: Information Sources in Advertising History Richard Pollay, 1979-07-26 |
| coca cola advertising history: Logo Design Love David Airey, 2009-12-20 There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last |
| coca cola advertising history: A History of Advertising Stephane Pincas, Marc Loiseau, 2015-06-15 Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term advertising agency first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery. |
| coca cola advertising history: A Visit from St. Nicholas Clement Clarke Moore, 1849 The well-known poem about an important Christmas Eve visitor. |
| coca cola advertising history: Selling Modernity Pamela Swett Leighninger, S. Jonathan Wiesen, Jonathan R. Zatlin, 2007-08-29 The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin |
| coca cola advertising history: For God, Country, and Coca-Cola Mark Pendergrast, 2013-05-14 For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, The Real Thing. |
| coca cola advertising history: Soda and Fizzy Drinks Judith Levin, 2021-08-12 An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made. |
| coca cola advertising history: Coke's First 100 Years , 1986 |
| coca cola advertising history: The Other Guy Blinked Roger Enrico, Jesse Kornbluth, 1986 The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead. |
| coca cola advertising history: StoryBranding Lapo Boost, ★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING - BOOST YOUR BUSINESS! ❌ Struggling to deliver your brand's message effectively? ❌ Want to stand out from your competition but don't know how? ❌ How would your business change if you could master the art of storytelling and skyrocket your sales? Discover the comprehensive guide to creating captivating brand narratives, engaging your audience, and leading your market... No one can deny the power of storytelling. It's the key to capturing attention, sparking emotion, and driving action - all elements necessary for a successful brand. However, crafting a compelling brand story is not always an easy task. ⚠ If you're reading these lines, chances are you're looking for ways to tell your brand story more effectively, engage with your customers in a more meaningful way, and differentiate yourself in a competitive marketplace. Here's the good news: your search ends here. Instead of struggling to find your brand voice and engage your audience, you can learn the secrets of successful brand storytelling and turn your business into a market leader. So, how can you craft compelling narratives, engage your audience, outshine your competitors, and boost your sales? ✅ Your answer lies within this book! With an engaging and straight-to-the-point approach, this book explores the art of storytelling for brands, offering practical strategies for creating relatable and engaging narratives that connect with your audience and boost your sales. Finally, you have the chance to access the valuable information that has allowed thousands of businesses to revolutionize their branding and marketing strategies. And it's all in this guide. Here's what you'll have learned after reading this book: Basics of Brand Storytelling: Understand the principles of effective brand storytelling and how to apply them to your business Crafting Your Brand Narrative: Learn how to create compelling and engaging stories that resonate with your target audience Engaging Your Audience: Discover strategies and techniques to captivate your audience and build meaningful connections Differentiate Your Brand: Learn how to stand out from your competitors through unique and innovative brand storytelling Boost Sales Through Storytelling: Find out how to effectively use storytelling to drive customer engagement and increase sales Stay Ahead of Trends: Understand the latest trends in brand storytelling and how to incorporate them into your marketing strategy And much, much more… Stop worrying about how to deliver your brand's message and start captivating your audience with compelling narratives. The keys to successful brand storytelling are just a click away... DON'T KEEP STRUGGLING WITH YOUR BRAND'S IDENTITY - Buy your copy NOW and master the art of storytelling for brands TODAY.. |
| coca cola advertising history: Beloved Brands Graham Robertson, 2018-01-06 Beloved Brands is a book every CMO or would-be CMO should read. Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book. Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential. |
| coca cola advertising history: Classic Coca-Cola Calendars Allan Petretti, Chris H. Beyer, 2000-02 The first book devoted exclusively to this topic, this volume features large, full-color photographs of each calendar and each calendar variation; detailed history and descriptions; and current market values. This guide continues the assignment of Petretti numbers providing collectors and dealers a standard way to easily identify the unique item they want to buy or sell. |
| coca cola advertising history: Design to Grow David Butler, Linda Tischler, 2016-02-23 Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions-- |
| coca cola advertising history: The Advertising Age Encyclopedia of Advertising John McDonough, Karen Egolf, 2015-06-18 For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. |
| coca cola advertising history: The Astonished Muse Reuel Denney, This classic in communications is also a path-breaking study of American popular culture, combining the thoughtful sympathy of Gilbert Seldes with the critical sensitivity for form of H.L. Mencken. Denney accomplishes this by introducing new approaches to understanding products of popular culture with-out either moralizing over the profit motives of the producers or sermonizing about the base motives of consumers seeking mere entertainment. His forty-page introduction to this new edition is a major statement reexamining the themes in the original 1957 volume. The Astonished Muse analyzes a wide and varied sample of both the active and the passive leisure activities of Americans, ranging from television and science fiction to organized football and skyscraper design. On its initial appearance the book was praised as a work that combines a searching formal analysis of the popular arts with a close historical grasp of their genres and a sociological sense of their audiences. Its themes of critical competence and performance anticipate current concerns with reader-centered and linguistic approaches to popular literature. In an economic-historical sense, this book presages the rise of popular arts and media as rivals in scale to manufacturing industries in the United States. In a political sense, it affirms audience selectivity. Above all it takes a quiet stand against attempts to devalue, decry, and censor the popular arts under banners of morality, childhood inno-cence, puritanical religion, and other limits to free expression. |
| coca cola advertising history: Coca-Cola: The Cookbook Coca-Cola, 2013-10-01 The fascinating story of the world's most famous soft drink- with history, ads, and recipes. From humble beginnings over 125 years ago, the Coca-Cola company has evolved from one product to more than 500 brands available in 200 countries around the world, and more than 1.7 billion drinks sold a day. This book celebrates the story of one of the world's first truly iconic brands. It reveals the compelling history of the drink, with evocative photographs of the people and places that are such a rich part of the heritage of Coca-Cola, the brand. Remembered too, the ephemera- including classic advertisements, with some special moments from early advertising beautifully captured on the page. Added to this are 30 delicious recipes for cooking with Coca-Cola and making the most of the taste of one of the world's best-loved beverages. |
| coca cola advertising history: American Advertising in Poland Jeffrey K. Johnson, 2014-01-10 This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture. |
| coca cola advertising history: The Real Thing Constance L. Hays, 2005 A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture. |
| coca cola advertising history: e-Pedia: Captain America: Civil War Contributors, Wikipedia, 2017-02-11 This carefully crafted ebook is formatted for your eReader with a functional and detailed table of contents. Captain America: Civil War is a 2016 American superhero film based on the Marvel Comics character Captain America, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the sequel to 2011's Captain America: The First Avenger and 2014's Captain America: The Winter Soldier, and the thirteenth film of the Marvel Cinematic Universe (MCU). The film is directed by Anthony and Joe Russo, with a screenplay by Christopher Markus & Stephen McFeely, and features an ensemble cast, including Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Tom Holland, Frank Grillo, William Hurt, and Daniel Brühl. In Captain America: Civil War, disagreement over international oversight of the Avengers fractures them into opposing factions—one led by Steve Rogers and the other by Tony Stark. This book has been derived from Wikipedia: it contains the entire text of the title Wikipedia article + the entire text of all the 634 related (linked) Wikipedia articles to the title article. This book does not contain illustrations. |
| coca cola advertising history: Coca-Cola Dreaming Tim McClain, 1996 This beautiful photography compilation features vintage outdoor advertisements for America's favorite soft drink. |
| coca cola advertising history: Encyclopedia of Major Marketing Campaigns Thomas Riggs, 2000 Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index. |
| coca cola advertising history: Brainwashed Tom Burrell, 2010-06 Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh... |
| coca cola advertising history: Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015 Giulia Crisanti, 2023-09-25 From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability. |
| coca cola advertising history: Represented Brenna Wynn Greer, 2019-07-12 In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism. |
| coca cola advertising history: Advertising and New Media Christina Spurgeon, 2007-10-31 Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe. |
| coca cola advertising history: Bigger Bolder Baking Gemma Stafford, 2019 More than 100 sweet and simple recipes for cakes, cookies, pies, puddings, and more--all using a few common ingredients and kitchen tools. |
考研英语背美国当代语料库（COCA）可以搞定吗? - 知乎
个人觉得考研前搞定coca前7000-10000就行了。 上面有个答主说什么朗文说了很多词不在coca里，拜托，coca是美国人的英语语料库，那些英式单词本身频度非常低啊。中国人学英语不都讲 …
COCA词频表 这个好用吗 我喜欢英语。但是也是为了学习？
COCA 是美国最新、最大的免费当代英语语料库。COCA 现已囊括了高达5.6亿个词汇，且以每年两千万的数量持续扩充。因此，COCA 具有很高的实时性（或许不易觉察，但每一种语言用词 …
什么是KET、PET、FCE？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
毕业论文答辩自述应该怎么写？ - 知乎
Chapter One is a general introduction of this paper including research background, purpose and significance of study, and Brief introduction to Coca-cola company. Chapter Two analyzes the …
replicate 和 duplicate 有什么不同? - 知乎
我的感觉： replicate 是「复制品」，跟原件的地位不同。 不过它不像汉语「山寨」那样有感情色彩。
考研英语背美国当代语料库（COCA）可以搞定吗? - 知乎
个人觉得考研前搞定coca前7000-10000就行了。 上面有个答主说什么朗文说了很多词不在coca里，拜托，coca是美国人的英语语料库，那些英式单词本身频度非常低啊。中国人学英语不都讲 …
COCA词频表 这个好用吗 我喜欢英语。但是也是为了学习？
COCA 是美国最新、最大的免费当代英语语料库。COCA 现已囊括了高达5.6亿个词汇，且以每年两千万的数量持续扩充。因此，COCA 具有很高的实时性（或许不易觉察，但每一种语言用词 …
什么是KET、PET、FCE？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
毕业论文答辩自述应该怎么写？ - 知乎
Chapter One is a general introduction of this paper including research background, purpose and significance of study, and Brief introduction to Coca-cola company. Chapter Two analyzes the …
replicate 和 duplicate 有什么不同? - 知乎
我的感觉： replicate 是「复制品」，跟原件的地位不同。 不过它不像汉语「山寨」那样有感情色彩。
