Advertisement
| cogent marketing concepts long beach ca: The Marketing Book Michael Baker, Susan Hart, 2016-04-14 The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look. |
| cogent marketing concepts long beach ca: Dun's Consultants Directory , 1992 Includes information about the twenty-five thousand largest consulting firms in the U.S. Consultants are listed alphabetically and indexed by geography and consulting activities. |
| cogent marketing concepts long beach ca: Handbook of Qualitative Research Methods in Marketing Russell W. Belk, 2007 A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike. |
| cogent marketing concepts long beach ca: Qualitative Research Methods for the Social Sciences Bruce Lawrence Berg, Howard Lune, 2014 Qualitative Research Methods - collection, organization, and analysis strategies This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor. |
| cogent marketing concepts long beach ca: Interdisciplinarity Andrew Barry, Georgina Born, 2013-06-26 The idea that research should become more interdisciplinary has become commonplace. According to influential commentators, the unprecedented complexity of problems such as climate change or the social implications of biomedicine demand interdisciplinary efforts integrating both the social and natural sciences. In this context, the question of whether a given knowledge practice is too disciplinary, or interdisciplinary, or not disciplinary enough has become an issue for governments, research policy makers and funding agencies. Interdisciplinarity, in short, has emerged as a key political preoccupation; yet the term tends to obscure as much as illuminate the diverse practices gathered under its rubric. This volume offers a new approach to theorising interdisciplinarity, showing how the boundaries between the social and natural sciences are being reconfigured. It examines the current preoccupation with interdisciplinarity, notably the ascendance of a particular discourse in which it is associated with a transformation in the relations between science, technology and society. Contributors address attempts to promote collaboration between, on the one hand, the natural sciences and engineering and, on the other, the social sciences, arts and humanities. From ethnography in the IT industry to science and technology studies, environmental science to medical humanities, cybernetics to art-science, the collection interrogates how interdisciplinarity has come to be seen as a solution not only to enhancing relations between science and society, but the pursuit of accountability and the need to foster innovation. Interdisciplinarity is essential reading for scholars, students and policy makers across the social sciences, arts and humanities, including anthropology, geography, sociology, science and technology studies and cultural studies, as well as all those engaged in interdisciplinary research. It will have particular relevance for those concerned with the knowledge economy, science policy, environmental politics, applied anthropology, ELSI research, medical humanities, and art-science. |
| cogent marketing concepts long beach ca: The Social Construction of Technological Systems Wiebe E. Bijker, Thomas Parke Hughes, Trevor J. Pinch, Trevor Pinch, 1989 The impact of technology on society is clear and unmistakeable. The influence of society on technology is more subtle. The 13 essays in this book have been written by a diverse group of scholars united by a common interest in creating a new field - the sociology of technology. They draw on a wide array of case studies - from cooking stoves to missile systems, from 15th-century Portugal to today's Al labs - to outline an original research program based on a synthesis of ideas from the social studies of science and the history of technology. Together they affirm the need for a study of technology that gives equal weight to technical, social, economic, and political questions--Back cover. |
| cogent marketing concepts long beach ca: Handbook of Research on Integrating Social Media into Strategic Marketing Hajli, Nick, 2015-04-30 To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments. |
| cogent marketing concepts long beach ca: Strategic Social Marketing Jeff French, Ross Gordon, 2015-01-31 This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers. |
| cogent marketing concepts long beach ca: London’s Urban Landscape Christopher Tilley, 2019-05-07 London’s Urban Landscape is the first major study of a global city to adopt a materialist perspective and stress the significance of place and the built environment to the urban landscape. Edited by Christopher Tilley, the volume is inspired by phenomenological thinking and presents fine-grained ethnographies of the practices of everyday life in London. In doing so, it charts a unique perspective on the city that integrates ethnographies of daily life with an analysis of material culture. The first part of the volume considers the residential sphere of urban life, discussing in detailed case studies ordinary residential streets, housing estates, suburbia and London’s mobile ‘linear village’ of houseboats. The second part analyses the public sphere, including ethnographies of markets, a park, the social rhythms of a taxi rank, and graffiti and street art. London’s Urban Landscape returns us to the everyday lives of people and the manner in which they understand their lives. The deeply sensuous character of the embodied experience of the city is invoked in the thick descriptions of entangled relationships between people and places, and the paths of movement between them. What stories do door bells and house facades tell us about contemporary life in a Victorian terrace? How do antiques acquire value and significance in a market? How does living in a concrete megastructure relate to the lives of the people who dwell there? These and a host of other questions are addressed in this fascinating book that will appeal widely to all readers interested in London or contemporary urban life. |
| cogent marketing concepts long beach ca: Foundations of Marketing John Fahy, David Jobber, 2012 This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. |
| cogent marketing concepts long beach ca: Population John Robert Weeks, 1994 Includes bibliograpical references and index. |
| cogent marketing concepts long beach ca: The Art of Digital Marketing Ian Dodson, 2016-04-18 The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. |
| cogent marketing concepts long beach ca: Imperial Leather Anne Mcclintock, 2013-10-01 Imperial Leather chronicles the dangerous liaisons between gender, race and class that shaped British imperialism and its bloody dismantling. Spanning the century between Victorian Britain and the current struggle for power in South Africa, the book takes up the complex relationships between race and sexuality, fetishism and money, gender and violence, domesticity and the imperial market, and the gendering of nationalism within the zones of imperial and anti-imperial power. |
| cogent marketing concepts long beach ca: Health Literacy in Nursing Terri Ann Parnell, 2014-08-18 Print+CourseSmart |
| cogent marketing concepts long beach ca: The Protected Landscape Approach Jessica Brown, Nora J. Mitchell, Michael Beresford, 2005 The traditional patterns of land use that have created many of the world's cultural landscapes contribute to biodiversity, support ecological processes, provide important environmental services, and have proven sustainable over the centuries. Protected landscapes can serve as living models of sustainable use of land and resources, and offer important lessons for sustainable development. Examples of these landscapes and the diverse strategies needed to maintain this essential relationship between people and the land are provided. |
| cogent marketing concepts long beach ca: The Public Relations Handbook Alison Theaker, 2004-08-02 In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. |
| cogent marketing concepts long beach ca: Training and Development Organizations Directory Janice W. McLean, 1994 This reference is a guide to more than 2500 companies that produce more than 12,000 workshops, seminars, videos and other training programmes that enhance skills and personal development. |
| cogent marketing concepts long beach ca: Animal Liberation Peter Singer, 2015-10-01 How should we treat non-human animals? In this immensely powerful and influential book (now with a new introduction by Sapiens author Yuval Noah Harari), the renowned moral philosopher Peter Singer addresses this simple question with trenchant, dispassionate reasoning. Accompanied by the disturbing evidence of factory farms and laboratories, his answers triggered the birth of the animal rights movement. 'An extraordinary book which has had extraordinary effects... Widely known as the bible of the animal liberation movement' Independent on Sunday In the decades since this landmark classic first appeared, some public attitudes to animals may have changed but our continued abuse of animals in factory farms and as tools for research shows that the underlying ideas Singer exposes as ethically indefensible are still dominating the way we treat animals. As Yuval Harari’s brilliantly argued introduction makes clear, this book is as relevant now as the day it was written. |
| cogent marketing concepts long beach ca: The Speculative Turn Levi Bryant, Levi R. Bryant, Nick Srnicek, Graham Harman, 2011 Continental philosophy has entered a new period of ferment. The long deconstructionist era was followed with a period dominated by Deleuze, which has in turn evolved into a new situation still difficult to define. However, one common thread running through the new brand of continental positions is a renewed attention to materialist and realist options in philosophy. Among the current giants of this generation, this new focus takes numerous different and opposed forms. It might be hard to find many shared positions in the writings of Badiou, DeLanda, Laruelle, Latour, Stengers, and Zizek, but what is missing from their positions is an obsession with the critique of written texts. All of them elaborate a positive ontology, despite the incompatibility of their results. Meanwhile, the new generation of continental thinkers is pushing these trends still further, as seen in currents ranging from transcendental materialism to the London-based speculative realism movement to new revivals of Derrida. As indicated by the title The Speculative Turn, the new currents of continental philosophy depart from the text-centered hermeneutic models of the past and engage in daring speculations about the nature of reality itself. This anthology assembles authors, of several generations and numerous nationalities, who will be at the center of debate in continental philosophy for decades to come. |
| cogent marketing concepts long beach ca: Social Media in Sport Marketing Timothy Newman, Jason Peck, Brendan Wilhide, 2017-01-08 From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations. Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development. |
| cogent marketing concepts long beach ca: Emotion, Place and Culture Dr Joyce Davidson, Dr Laura Cameron, Mr Mick Smith, Professor Liz Bondi, 2012-11-28 Recent years have witnessed a rapid rise in engagement with emotion and affect across a broad range of disciplines in the humanities and social sciences, with geographers among others making a significant contribution by examining the emotional intersections between people and places. Building on the achievements of Emotional Geographies (2005), the editors have brought together leading scholars such as Nigel Thrift, Alphonso Lingis and Frances Dyson as well as young, up and coming academics from a diverse range of disciplines to investigate feelings and affect in various spatial and social contexts, environments and landscapes. The book is divided into five sections covering the themes of remembering, understanding, mourning, belonging, and enchanting. |
| cogent marketing concepts long beach ca: The Content Analysis Guidebook Kimberly A. Neuendorf, 2017 Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice. |
| cogent marketing concepts long beach ca: Art in History/History in Art David Freedberg, Jan de Vries, 1996-07-11 Historians and art historians provide a critique of existing methodologies and an interdisciplinary inquiry into seventeenth-century Dutch art and culture. |
| cogent marketing concepts long beach ca: Marketing Wisdom Kartikeya Kompella, 2018-08-30 This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking. |
| cogent marketing concepts long beach ca: E-commerce Kenneth C. Laudon, Carol Guercio Traver, 2016 For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. |
| cogent marketing concepts long beach ca: The Triple Bottom Line Adrian Henriques, Julie Richardson, 2013-06-17 'The Triple Bottom Line' - which delivers simultaneous social, financial and environmental benefits - is a rallying cry for business sustainability. This text examines the implications of the idea, showing what has already been achieved. |
| cogent marketing concepts long beach ca: Adaptation Policy Frameworks for Climate Change Ian Burton, Elizabeth Malone, Saleemul Huq, 2004-11-15 Adaptation is a process by which individuals, communities and countries seek to cope with the consequences of climate change. The process of adaptation is not new; the idea of incorporating future climate risk into policy-making is. While our understanding of climate change and its potential impacts has become clearer, the availability of practical guidance on adaptation has not kept pace. The development of the Adaptation Policy Framework (APF) is intended to help provide the rapidly evolving process of adaptation policy-making with a much-needed roadmap. Ultimately, the purpose of the APF is to support adaptation processes to protect - and enhance - human well-being in the face of climate change. This volume will be invaluable for everyone working on climate change adaptation and policy-making. |
| cogent marketing concepts long beach ca: The Consumer Society Jean Baudrillard, 2016-12-13 Jean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard′s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard′s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay. |
| cogent marketing concepts long beach ca: Developing a Law Enforcement Stress Program for Officers and Their Families Peter Finn, Julie Esselman Tomz, 1997 Provides a comprehensive and up-to-date look at a number of law enforce. stress programs that have made serious efforts to help departments, individual officers, civilian employees, and officers' families cope with the stresses of a law enforce. career. The report is based on 100 interviews with mental health practitioners, police administrators, union and assoc. officials, and line officers and their family members. Provides pragmatic suggestions that can help every police or sheriff's dep't. reduce the debilitating stress that so many officers experience and thereby help these officers do the job they entered law enforcement to perform -- protect the public. |
| cogent marketing concepts long beach ca: Water Communication Celine Herve-Bazin, 2014-04-14 Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today. Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment. Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France |
| cogent marketing concepts long beach ca: Mission, Inc. Kevin Lynch, Julius Walls, Jr., 2009-01-19 Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first – what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their front-and-center commitment to doing good makes social enterprises immensely attractive. But if you want to run one successfully, you have to manage a tricky balancing act. How can you be as efficient as any of your for-profit or nonprofit competitors while at the same time staying true to your social purpose? In this groundbreaking guide, social entrepreneurs Kevin Lynch and Julius Walls draw on their own extensive experiences and those of twenty other social enterprise leaders to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset and often a wholly different perspective on the day-to-day choices they’re forced to make. Likewise, Walls and Lynch help readers grapple with a different set of expectations from employees, investors, customers, and the community. For social enterprise practitioners, these expectations present an added layer of difficulty – but they can also offer unique advantages, which the authors explain how to leverage. Whether readers are looking for guidance on finding and hiring talent, marketing, finances, or scaling, this practical, accessible guide offers clear and compelling answers that light the way. |
| cogent marketing concepts long beach ca: The Spectral Arctic Shane McCorristine, 2018-05-01 Visitors to the Arctic enter places that have been traditionally imagined as otherworldly. This strangeness fascinated audiences in nineteenth-century Britain when the idea of the heroic explorer voyaging through unmapped zones reached its zenith. The Spectral Arctic re-thinks our understanding of Arctic exploration by paying attention to the importance of dreams and ghosts in the quest for the Northwest Passage. The narratives of Arctic exploration that we are all familiar with today are just the tip of the iceberg: they disguise a great mass of mysterious and dimly lit stories beneath the surface. In contrast to oft-told tales of heroism and disaster, this book reveals the hidden stories of dreaming and haunted explorers, of frozen mummies, of rescue balloons, visits to Inuit shamans, and of the entranced female clairvoyants who travelled to the Arctic in search of John Franklin’s lost expedition. Through new readings of archival documents, exploration narratives, and fictional texts, these spectral stories reflect the complex ways that men and women actually thought about the far North in the past. This revisionist historical account allows us to make sense of current cultural and political concerns in the Canadian Arctic about the location of Franklin’s ships. |
| cogent marketing concepts long beach ca: Foundations of Marketing John Fahy, David Jobber, 2015 Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance. |
| cogent marketing concepts long beach ca: The Fingerprint U. S. Department Justice, 2014-08-02 The idea of The Fingerprint Sourcebook originated during a meeting in April 2002. Individuals representing the fingerprint, academic, and scientific communities met in Chicago, Illinois, for a day and a half to discuss the state of fingerprint identification with a view toward the challenges raised by Daubert issues. The meeting was a joint project between the International Association for Identification (IAI) and West Virginia University (WVU). One recommendation that came out of that meeting was a suggestion to create a sourcebook for friction ridge examiners, that is, a single source of researched information regarding the subject. This sourcebook would provide educational, training, and research information for the international scientific community. |
| cogent marketing concepts long beach ca: The Cultural Study of Music Martin Clayton, 2013-01-11 First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company. |
| cogent marketing concepts long beach ca: Electric and Hybrid Cars Curtis D. Anderson, Judy Anderson, 2010-03-30 This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a woman's car to going green is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered. |
| cogent marketing concepts long beach ca: How We Became Posthuman N. Katherine Hayles, 1999-02-15 In this age of DNA computers and artificial intelligence, information is becoming disembodied even as the bodies that once carried it vanish into virtuality. While some marvel at these changes, envisioning consciousness downloaded into a computer or humans beamed Star Trek-style, others view them with horror, seeing monsters brooding in the machines. In How We Became Posthuman, N. Katherine Hayles separates hype from fact, investigating the fate of embodiment in an information age. Hayles relates three interwoven stories: how information lost its body, that is, how it came to be conceptualized as an entity separate from the material forms that carry it; the cultural and technological construction of the cyborg; and the dismantling of the liberal humanist subject in cybernetic discourse, along with the emergence of the posthuman. Ranging widely across the history of technology, cultural studies, and literary criticism, Hayles shows what had to be erased, forgotten, and elided to conceive of information as a disembodied entity. Thus she moves from the post-World War II Macy Conferences on cybernetics to the 1952 novel Limbo by cybernetics aficionado Bernard Wolfe; from the concept of self-making to Philip K. Dick's literary explorations of hallucination and reality; and from artificial life to postmodern novels exploring the implications of seeing humans as cybernetic systems. Although becoming posthuman can be nightmarish, Hayles shows how it can also be liberating. From the birth of cybernetics to artificial life, How We Became Posthuman provides an indispensable account of how we arrived in our virtual age, and of where we might go from here. |
| cogent marketing concepts long beach ca: Critical Thinking Gregory Bassham, 2008 Through the use of humour, fun exercises, and a plethora of innovative and interesting selections from writers such as Dave Barry, Al Franken, J.R.R. Tolkien, as well as from the film 'The Matrix', this text hones students' critical thinking skills. |
| cogent marketing concepts long beach ca: Logics of History William H. Sewell Jr., 2009-07-27 While social scientists and historians have been exchanging ideas for a long time, they have never developed a proper dialogue about social theory. William H. Sewell Jr. observes that on questions of theory the communication has been mostly one way: from social science to history. Logics of History argues that both history and the social sciences have something crucial to offer each other. While historians do not think of themselves as theorists, they know something social scientists do not: how to think about the temporalities of social life. On the other hand, while social scientists’ treatments of temporality are usually clumsy, their theoretical sophistication and penchant for structural accounts of social life could offer much to historians. Renowned for his work at the crossroads of history, sociology, political science, and anthropology, Sewell argues that only by combining a more sophisticated understanding of historical time with a concern for larger theoretical questions can a satisfying social theory emerge. In Logics of History, he reveals the shape such an engagement could take, some of the topics it could illuminate, and how it might affect both sides of the disciplinary divide. |
| cogent marketing concepts long beach ca: Exchanging Value World Intellectual Property Organization, 2005 |
Cogent Communications
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and …
Cogent Atlanta - Cogent Communications
Cogent's Atlanta team is ready and able to help you with your connectivity needs in greater Atlanta, Georgia, …
Cogent Customer User Guide
Cogent’s mission is to simplify the delivery and lower the cost of high-bandwidth Internet access and/or …
About Cogent
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and …
Cogent Communications
Cogent es uno de los operadores de Internet más grandes del mundo, ofreciendo servicios de Internet, …
Cogent Communications
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and Colocation services across over 120,731 Enterprise and NetCentric customer …
Cogent Atlanta - Cogent Communications
Cogent's Atlanta team is ready and able to help you with your connectivity needs in greater Atlanta, Georgia, and the southeastern US. In addition, our Atlanta Data Centers offers …
Cogent Customer User Guide
Cogent’s mission is to simplify the delivery and lower the cost of high-bandwidth Internet access and/or transport services by providing non-oversubscribed, dedicated broadband access to …
About Cogent
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and Colocation services across over 120,731 Enterprise and NetCentric customer …
Cogent Communications
Cogent es uno de los operadores de Internet más grandes del mundo, ofreciendo servicios de Internet, Ethernet y Colocación de alta calidad, en más de 120.731 clientes Empresariales y …
Support - Cogent Communications
Cogent prides itself on superior customer service. We are available to you 24 hours a day. Our support desks in Washington, DC, Herndon, VA, and Atlanta, GA primarily serve our North …
Our Global Network - Cogent Communications
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and Colocation services across over 120,731 Enterprise and NetCentric customer …
Cogent数据中心 - Cogent Communications
Cogent在北美和欧洲拥有并运营 81 个数据中心, 提供安全、灵活和可扩展的托管<和连接解决方案。 下面的列表提供了我们在北美的数据中心的位置。 点击城市了解有关数据中心和周边市场 …
Looking Glass - Cogent Communications
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and Colocation services across over 120,731 Enterprise and NetCentric customer …
Overview of Cogent
Cogent is one of the world's largest Internet Service Providers, delivering high quality Internet, Ethernet and Colocation services across over 120,731 Enterprise and NetCentric customer …
