| coca cola vrio analysis example: Strategy in 3D Greg Fisher, John E. Wisneski, Rene M. Bakker, 2020 Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Rapid innovations and ever-increasing complexities limit executives' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization. Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares the reader for success as a strategist in the 21st century. |
| coca cola vrio analysis example: Strategic Management (color) , 2020-08-18 Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses. |
| coca cola vrio analysis example: International Business Strategy Alain Verbeke, 2013-03-07 Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources. |
| coca cola vrio analysis example: Coca-Cola Company. History, SWOT analysis, maketing strategies Carol Nganga, 2014-09-10 Seminar paper from the year 2012 in the subject Business economics - Economic and Social History, grade: B, The University of Liverpool, language: English, abstract: Coca-Cola Company has a long history dating back to 1886, when John Pemberton made Coca Cola syrup at his back yard and carried them to Jacob’s pharmacy for sale. In the year 1887, the founder of the Coca-Cola, John Pemberton sold the enterprise to another chemist, Asa Chandelier. Asa Chandelier, through his efforts, turned the Coca-Cola Company in an international path through aggressive advertisements and marketing. At the time, the company manufactured only one brand: the Coca-Cola. However, over the years, it now manufactures about 400 brands in over 200 countries. During the early years of production, the company sold the beverages in glasses, from a fountain in the Jacobs pharmacy. However, in late 19th century, two lawyers obtained permission from Chandelier to sell the beverage in bottles. This was the beginning of the Coca-Cola bottled beverage, which is now carried anywhere all over the world. Around this time, the company put up a competition for the design of the Coca-Cola bottle. An Indiana company won the tender to manufacture the Coca-Cola bottle. Their decision was convinced by the fact that the company manufactured a unique, decent looking bottle, which could be recognized in the dark. The shape is still retained by Coca-Cola Company to date. This step was geared towards isolating the Coca-Cola Company from other beverage companies because of its unique attributes. The bottle was to help the consumers identify the product. The company changed hands again in 1919 when the company was sold to Ernest Woodruff for $25. Woodruff later entrusted the company to his son Robert Woodruff in 1923. Robert was a particularly smart man in business and he is entrusted with the honor of introducing the Coca-Cola to the world Olympic Games in 1928. He also pioneered the packaging of the Coca-Cola drink in six packs and other easy to carry packages. The company received worldwide publicity due to the Olympic Games, and it expanded distribution to many countries outside the US and made two distribution lines in the US. Another boost to the worldwide publicity of Coca-Cola was the fact that when the American government entered the World War II, Coca-Cola Company still under the leadership of Woodruff, offered it for sale at a lower rate to uniformed soldiers and the company bore the costs. [...] |
| coca cola vrio analysis example: Strategic Management and Competitive Advantage: Concept and Cases, eBook, Global Edition William Hesterly, Jay B. Barney, 2015-02-27 For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLabLab. MyManagementLabLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLabLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLabLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLabLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLabLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLabLab (ISBN:9781292060378) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator |
| coca cola vrio analysis example: Contemporary Strategy Analysis Robert M. Grant, 2013-01-22 Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. Additional teaching resources are also available for instructors, including an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis.com |
| coca cola vrio analysis example: Guide to Business Planning Graham Friend, Stefan Zehle, 2009-04 A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth--Provided by publisher. |
| coca cola vrio analysis example: The Story of Coca-Cola Valerie Bodden, 2009 Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink. |
| coca cola vrio analysis example: Waiting in Line at the Drugstore James Thomas Jackson, June Acosta, 1993 Despite all, with a profound philosophical optimism that better days were coming. From a black perspective, Jackson's work forms a particular and important testimony, both positive and negative, about life in the United States from the 1930s through the 1970s, and about life in the Army during the 1950s. One of Thomas's friends, noted producer and playwright Ned Bobkoff, wrote upon learning of the publication of the collection: There is an indelible connection between. |
| coca cola vrio analysis example: Strategic Management Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce, 2021-11-16 Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more. |
| coca cola vrio analysis example: Principles of Management David S. Bright, Anastasia H. Cortes, Eva Hartmann, 2023-05-16 Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. |
| coca cola vrio analysis example: Operations Strategy Nigel Slack, Michael Lewis, 2002 This new book provides a comprehensive and refreshing insight into the more advanced topic of operations strategy. It builds on concepts from strategic management, operations management, marketing, and human resources. A three-part organization covers the nature, content, and process of operations strategy. For practicing managers. |
| coca cola vrio analysis example: For God, Country, and Coca-Cola Mark Pendergrast, 2000-03-17 An illustrated history of the Coca-Cola soft drink company. |
| coca cola vrio analysis example: Learning in the Internationalisation Process of Firms Anders Blomstermo, Dharma Deo Sharma, 2003 Examining Denmark, Finland, South Korea, New Zealand and Sweden, this book tests the assumptions of the internationalization process of firms. It explores how firms accumulate knowledge and analyses the relationship between the number of countries in which it operates and the quality of knowledge. |
| coca cola vrio analysis example: Smart Business Networks Peter H.M. Vervest, Eric van Heck, Ken Preiss, Louis-Francois Pau, 2005-12-14 Scientists from management and strategy, information systems, engineering and telecommunications have discussed a novel concept: Smart Business Networks. They see the future as a developing web of people and organizations, bound together in a dynamic and unpredictable way, creating smart outcomes from quickly (re-)configuring links between actors. The question is: What should be done to make the outcomes of such a network 'smart', that is, just a little better than that of your competitor? More agile, with less pain, with more return to all the members of the network, now and over time? The technical answer is to create a 'business operating system' that should run business processes on different organisational platforms. Business processes would become portable: The end-to-end management of processes running across many different organizations in many different forms would become possible. This book presents you the outcomes of an energizing and new direction in management science. |
| coca cola vrio analysis example: Management Angelo Kinicki, 2018 |
| coca cola vrio analysis example: The McGraw-Hill 36-Hour Course: Operations Management Linda L. Brennan, 2010-09-17 Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now! |
| coca cola vrio analysis example: Operations Management B. Mahadevan, 2010 Covers the core concepts and theories of production and operations management in the global as well as Indian context. Includes boxes, solved numerical examples, real-world examples and case studies, practice problems, and videos. Focuses on strategic decision making, design, planning, and operational control--Provided by publisher. |
| coca cola vrio analysis example: THE HANDBOOK OF BUSINESS VALUATION AND INTELLECTUAL PROPERTY ANALYSIS Robert F. Reilly, Robert Schweihs, 2004-09-20 As well as covering traditional valuation issues, this book also seeks to address the complexities associated with measuring the value of intangible assets in a practical context. Provides information on key aspects of business and intellectual property valuation, economic damages analysis, and intercompany transfer price analysis. |
| coca cola vrio analysis example: Value Nets David Bovet, Joseph Martha, Mercer Management Consulting, 2000-05-24 Value nets are digital powerhouses that fuel business results.-From the Foreword by Adrian Slywotzky If you have ever ordered a computer over the Internet and been amazed that a product built to your exact specifications could arrive at your door within days, or if your business's competition is suddenly gaining share by delivering custom-designed merchandise faster and more reliably than you can, you need to read Value Nets. Enlightened managers around the world are learning that the supply chain can be a bountiful source of profitable growth, increased market share, and shareholder value. Value Nets: Breaking the Supply Chain to Unlock Hidden Profits shows you how to release the value hidden in supply chain operations through new digital networked solutions. Value Nets introduces you to a new form of business design built around superb supply chain performance in the e-commerce world. This design enables any company to do far more with the supply chain than simply control costs. It provides a basis for true differentiation in the marketplace and gives you the power to deliver first-rate service and customized products to customers in ways that delight them and keep them coming back for more. Using numerous powerful case studies and examples from companies that have adopted value net design-Gateway, Cisco Systems, Cemex, Biogen, Zara, and dozens more-the authors demonstrate how value nets bridge the gap between the executive culture of strategy and business reinvention and the operational world of procurement, manufacturing, and logistics. They introduce the new concept of value nets and offer compelling evidence of their outstanding results. They also explain the five elements of value net creation, supplying specific examples from companies that have built value nets and showing how the new design helped these companies achieve superior profitability and customer satisfaction. Complete with an appendix that helps you think through the applicability of value nets to your company, Value Nets delivers everything you need to understand and implement this remarkable new business design. It captures the creativity of today's most effective business model and puts its power where it will do the most good-right in the palm of your hand. As one of the world's premier corporate strategy firms, MERCER MANAGEMENT CONSULTING helps leading enterprises achieve sustained shareholder value growth through the development and implementation of customer-focused business designs. Mercer's thought leadership on the topic of value growth is evident in four agenda-setting books published in the past four years: Profit Patterns, The Profit Zone, Value Migration, and Grow to Be Great. The firm serves clients from twenty offices in the Americas, Europe, and Asia.Value Nets exposes the supply chain for what it really is--a strategic differentiator. Reading about the success of Apple Computer, Zara, et al., will convince you that the time to take action is now!-H. Lee Scott, President and CEO, Wal-Mart Stores, Inc. Our experience is proof that the ideas presented in Value Nets work. Agile, networked operations help us deliver superb service to our customers and drive shareholder value as well.-James Mullen, President and COO, Biogen, Inc. Value Nets takes supply chain management to the next frontier. CEOs will find it extremely helpful in their quest to provide better service and reduce cost by meeting unique customer requirements.-William Gus Pagonis, Retired Lt. Gen., U.S. Army Executive Vice President of Logistics, Sears, Roebuck and Company Value Nets brings new concepts and a road map for competitive advantage to businesses in Latin America and other global markets where traditional supply chain thinking controls business design.-Julio A. Barea, President and CEO, Sara Lee Branded Apparel, Latin America Group |
| coca cola vrio analysis example: The Real Thing Constance L. Hays, 2005 A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture. |
| coca cola vrio analysis example: The Experience Economy B. Joseph Pine, James H. Gilmore, 1999 This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products. |
| coca cola vrio analysis example: Chinese Multinationals Jean-Paul Larcon, 2009 This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc. |
| coca cola vrio analysis example: Strategic Human Resource Management Jeffrey A. Mello, 2002 This text offers a truly innovative, integrative framework that examines the traditional functional HR areas from a strategic perspective. This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market. |
| coca cola vrio analysis example: Marketing to Millennials Jeff Fromm, Christie Garton, 2013-07-10 Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come. |
| coca cola vrio analysis example: Organizational Culture and Leadership Edgar H. Schein, 2010-07-16 Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals. |
| coca cola vrio analysis example: Operations and Process Management Nigel Slack, Alistair Brandon-Jones, Robert Johnston, Alan Betts, 2015 Revised edition of: Operations and process management / Nigel Slack ... [et al.]. |
| coca cola vrio analysis example: Strategic Human Resource Management Paul Boselie, 2014-02-16 Strategic HRM can be regarded as a general approach to the strategic management of human resources in accordance with the intentions of the organization on the future direction it wants to take. |
| coca cola vrio analysis example: Seven Strategy Questions Robert Simons, 2010-11-16 To stay ahead of the pack, you must translate your organization's competitive strategy into the day-to-day actions carried out in your company. That means channeling resources into the right efforts, achieving the right balance between innovation and control, and getting everyone pulling in the same direction. How to keep all this on track? Identify critical gaps in your strategy execution processes, focus on the most important choices you must make, and understand what's at stake in each one. In this concise guide, Harvard Business School professor Robert Simons presents the seven key questions you and your team must continually ask, beginning now. These questions--including Who is our primary customer? What critical performance variables are we tracking? and What strategic uncertainties are keeping us awake at night?--force you to reexamine the emerging data and unspoken assumptions underlying your strategy and how it's implemented through your business processes and structures. Simons's extensive examples then help you understand your options and position you to make the tough choices needed to excel at execution. Drawing on decades of research into performance management systems and organization design, Seven Strategy Questions is a no-nonsense, must-read resource for all leaders in your organization. |
| coca cola vrio analysis example: Strategic Management Charles W. L. Hill, 1992 |
| coca cola vrio analysis example: Strategic Operations Management Steve Brown, Richard Lamming, John Bessant, Peter Jones, 2007-06-01 This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place. In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book. |
| coca cola vrio analysis example: Essentials of Business Research Jonathan Wilson, 2014-01-20 Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: ′You′re the Supervisor′ sections - helps students to meet learning objectives ′Common questions and answers′ - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. |
| coca cola vrio analysis example: Digital Marketing Essentials You Always Wanted to Know Vibrant Publishers, 2020-07-23 The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals. |
| coca cola vrio analysis example: Knowledge and Strategy Michael H. Zack, 1999 This is the first knowledge book in the Resources for the Knowledge-Based Economy Readers' series to link the two hot topics of knowledge and strategy. The book centers around the concept of treating organizational knowledge as a valuable strategy asset. Knowledge strategy is a natural extension of the historical development of business strategy in general. The book includes seminal articles on the subject as well as an introduction written by Michael Zack. Links together knowledge and strategy Seminal articles |
| coca cola vrio analysis example: Principles of Management 3.0 Talya Bauer, Jeremy Short, Berrin Erdogan, Mason Carpenter, 2017 |
| coca cola vrio analysis example: Internationalisation Strategies George Chryssochoidis, J. Clegg, 1997-04-12 This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms. |
| coca cola vrio analysis example: The Core Competence of the Corporation C. K. Prahalad, Gary Hamel, Harvard University. Harvard Business Review, 2001 |
| coca cola vrio analysis example: The Competitive Advantage of Nations Michael E. Porter, 1990 |
| coca cola vrio analysis example: Understanding the Business Environment Claire Capon, 2009 This introductory text in strategic management presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. It will be useful to undergraduate and postgraduate students on one-semester or short courses. |
| coca cola vrio analysis example: Exploring Strategy Text Only 10e Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnr, Kevan Scholes, 2014-01-10 This package includes a physical copy of Exploring Strategy text only 10th edition as well as access to the eText and MyStrategyLab. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC. |
考研英语背美国当代语料库（COCA）可以搞定吗? - 知乎
个人觉得考研前搞定coca前7000-10000就行了。 上面有个答主说什么朗文说了很多词不在coca里，拜托，coca是美国人的英语语料库，那些英式单词本身频度非常低啊。中国人学英语不都讲 …
COCA词频表 这个好用吗 我喜欢英语。但是也是为了学习？
COCA 是美国最新、最大的免费当代英语语料库。COCA 现已囊括了高达5.6亿个词汇，且以每年两千万的数量持续扩充。因此，COCA 具有很高的实时性（或许不易觉察，但每一种语言用词 …
什么是KET、PET、FCE？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
毕业论文答辩自述应该怎么写？ - 知乎
Chapter One is a general introduction of this paper including research background, purpose and significance of study, and Brief introduction to Coca-cola company. Chapter Two analyzes the …
replicate 和 duplicate 有什么不同? - 知乎
我的感觉： replicate 是「复制品」，跟原件的地位不同。 不过它不像汉语「山寨」那样有感情色彩。
考研英语背美国当代语料库（COCA）可以搞定吗? - 知乎
个人觉得考研前搞定coca前7000-10000就行了。 上面有个答主说什么朗文说了很多词不在coca里，拜托，coca是美国人的英语语料库，那些英式单词本身频度非常低啊。中国人学英语不都讲 …
COCA词频表 这个好用吗 我喜欢英语。但是也是为了学习？
COCA 是美国最新、最大的免费当代英语语料库。COCA 现已囊括了高达5.6亿个词汇，且以每年两千万的数量持续扩充。因此，COCA 具有很高的实时性（或许不易觉察，但每一种语言用词 …
什么是KET、PET、FCE？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
毕业论文答辩自述应该怎么写？ - 知乎
Chapter One is a general introduction of this paper including research background, purpose and significance of study, and Brief introduction to Coca-cola company. Chapter Two analyzes the …
replicate 和 duplicate 有什么不同? - 知乎
我的感觉： replicate 是「复制品」，跟原件的地位不同。 不过它不像汉语「山寨」那样有感情色彩。
