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| coding an interview transcript example: The Coding Manual for Qualitative Researchers Johnny Saldana, 2012-11-19 An in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 32 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. |
| coding an interview transcript example: InterViews Steinar Kvale, Svend Brinkmann, 2009 The First Edition of InterViews has provided students and professionals in a wide variety of disciplines with the “whys” and “hows” of research interviewing, preparing students for learning interviewing by doing interviews and by studying examples of best practice. The thoroughly revised Second Edition retains its original seven-stage structure, continuing to focus on the practical, epistemological, and ethical issues involved with interviewing. Authors Steinar Kvale and Svend Brinkmann also include coverage of newer developments in qualitative interviewing, discussion of interviewing as a craft, and a new chapter on linguistic modes of interview analysis. Practical and conceptual assignments, as well as new “tool boxes,” provide students with the means to dig deeper into the material presented and achieve a more meaningful level of understanding. New to This Edition · Includes new developments in qualitative interviewing: New materials cover narrative, discursive, and conversational analyses. · Presents interviewing as a social practice: Knowledge produced by interviewing is discussed as linguistic, conversational, narrative, relational, situated, and pragmatic. · Addresses a variety of interviews forms: In addition to harmonious, empathetic interviews, the authors also cover confrontational interviews. Intended Audience This text is ideal for both novice and experienced interview researchers as well as graduate students taking courses in qualitative and research methods in the social sciences and health sciences, particularly departments of Education, Nursing, Sociology, Psychology, and Communication. Praise for the previous edition: “I think this is one of the most in-depth treatments of the interview process that I have seen. The frank and realistic approach that the authors take to this topic is rather unique and will be very reassuring to researchers who are undertaking an interview study for the first time.” —Lisa M. Diamond, University of Utah |
| coding an interview transcript example: Essentials of Interpretative Phenomenological Analysis Jonathan A. Smith, Isabella E. Nizza, 2021-08-31 The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to to qualitative methods, offering exciting opportunities to gather in-depth qualitative data and to develop rich and useful findings. Essentials of Interpretative Phenomenological Analysis is a step-by-step guide to a research method that investigates how people make sense of their lived experience in the context of their personal and social worlds. It is especially well-suited to exploring experiences perceived as highly significant, such as major life and relationship changes, health challenges, and other emotion-laden events. IPA studies highlight convergence and divergence across participants, showing both the experiential themes that the participants share and the unique way each theme is manifested for the individual. About the Essentials of Qualitative Methods book series: Even for experienced researchers, selecting and correctly applying the right method can be challenging. In this groundbreaking series, leading experts in qualitative methods provide clear, crisp, and comprehensive descriptions of their approach, including its methodological integrity, and its benefits and limitations. Each book includes numerous examples to enable readers to quickly and thoroughly grasp how to leverage these valuable methods. |
| coding an interview transcript example: Qualitative Data Analysis with NVivo Patricia Bazeley, 2007-04-12 `In plain language but with very thorough detail, this book guides the researcher who really wants to use the NVivo software (and use it now) into their project. The way is lit with real-project examples, adorned with tricks and tips, but it’s a clear path to a project' - Lyn Richards, Founder and Non-Executive Director, QSR International Doing Qualitative Data Analysis with NVivo is essential reading for anyone thinking of using their computer to help analyze qualitative data. With 15 years experience in computer-assisted analysis of qualitative and mixed-mode data, Patricia Bazeley is one of the leaders in the use and teaching of NVivo software. Through this very practical book, readers are guided on how best to make use of the powerful and flexible tools offered by the latest version of NVivo as they work through each stage of their research projects. Explanations draw on examples from her own and others' projects, and are supported by the methodological literature. Researchers have different requirements and come to their data from different perspectives. This book shows how NVivo software can accommodate and assist analysis across those different perspectives and methodological approaches. It is required reading for both students and experienced researchers alike. |
| coding an interview transcript example: Analyzing Qualitative Data Graham R Gibbs, 2018-09-03 This book offers students and researchers a hands-on guide to the practicalities of coding, comparing data, and using computer-assisted qualitative data analysis. |
| coding an interview transcript example: Doing Interviews Svend Brinkmann, Steinar Kvale, 2018-09-03 This is a concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance. Incorporating discussion of the wide variety of methods in interview-based research and the different approaches to reading the data, this book will help you to navigate the broad field of qualitative research with confidence and get out there and start collecting your data. |
| coding an interview transcript example: Collecting Qualitative Data Greg Guest, Emily E. Namey, Marilyn L. Mitchell, 2013 Provides a very practical and step-by-step guide to collecting and managing qualitative data, |
| coding an interview transcript example: A Practical Introduction to In-depth Interviewing Alan Morris, 2015-05-18 Are you new to qualitative research or a bit rusty and in need of some inspiration? Are you doing a research project involving in-depth interviews? Are you nervous about carrying out your interviews? This book will help you complete your qualitative research project by providing a nuts and bolts introduction to interviewing. With coverage of ethics, preparation strategies and advice for handling the unexpected in the field, this handy guide will help you get to grips with the basics of interviewing before embarking on your research. While recognising that your research question and the context of your research will drive your approach to interviewing, this book provides practical advice often skipped in traditional methods textbooks. Written with the needs of social science students and those new to qualitative research in mind, the book will help you plan, prepare for, carry out and analyse your interviews. |
| coding an interview transcript example: Qualitative Research Methods in Public Relations and Marketing Communications Christine Daymon, Immy Holloway, 2005-06-29 A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process. |
| coding an interview transcript example: Digital Tools for Qualitative Research Trena Paulus, Jessica N. Lester, Paul Dempster, 2013-12-30 Digital Tools for Qualitative Research shows how the research process in its entirety can be supported by technology tools in ways that can save time and add robustness and depth to qualitative work. It addresses the use of a variety of tools (many of which may already be familiar to you) to support every phase of the research process, providing practical case studies taken from real world research. The text shows you how to select and use technology tools to: engage in reflexivity collaborate with other researchers and stakeholders manage your project do your literature review generate and manage your data transcribe and analyse textual, audio and visual data and represent and share your findings. The book also considers important ethical issues surrounding the use of various technologies in each chapter. On the companion website, you′ll find lots of additional resources including video tutorials and activities. Whether you′re a novice or expert social researcher, this book will inspire you to think creatively about how to approach your research project and get the most out of the huge range of tools available to you. |
| coding an interview transcript example: Qualitative Research in Medical Education Lorelei Lingard, Tara J. Kennedy, 2007 |
| coding an interview transcript example: Discursive Psychology Sally Wiggins, 2016-11-03 Discursive Psychology is a theoretical and analytical approach used by academics and practitioners alike, widely applied, though often lost within the complicated web of discourse analysis. Sally Wiggins combines her expertise in discursive psychology with her clear and demystifying pedagogical approach to produce a book that is committed to student success. This textbook shows students how to put the methodology into practice in a way that is simple, engaging and practical. |
| coding an interview transcript example: Qualitative Research Interviewing Tom Wengraf, 2001-05-09 `Wengraf provides a comprehensive theoretical and practical guide to the planning, conduct, and interpretative analysis of data by semi-structured interviewing methods. Forthright and frank in his comments about the limitations and practical implications of varying choices which investigators have to make in designing their research projects. Reading this text is like having a tough but expert and caring mentor who wants you to do the best research possible, but will not hesitate to tell you when your ideology and assumptions skew that possibility′ - Vincent W Hevern, Le Moyne College, USA Unique in its conceptual coherence and the level of practical detail, this book provides a comprehensive resource for those concerned with the practice of semi-structured interviewing, the most commonly used interview approach in social research, and in particular for in-depth, biographic narrative interviewing. It covers the full range of practices from the identification of topics through to strategies for writing up research findings in diverse ways. |
| coding an interview transcript example: Educational Research Burke Johnson, Larry Christensen, 2012 Educational Research: Quantitative, Qualitative, and Mixed Approaches, Fourth Edition is a graduated text that introduces readers to the fundamental logic of empirical research and the sources of research ideas. Detailed descriptions guide students through the design and implementation of actual research studies with a balanced examination of quantitative, qualitative, and mixed research. Definitions of key terms are provided in the margins for easy reference and to help students understand the multiple research methods and strategies used in education and related fields. New Features: - Student study site materials are integrated within the text, with the use of marginal icons depicting interactive concept maps, journal articles, and tools and tips. - New Action Research activity for each chapter is included. - A chapter on Writing the Research report incorporates changes in new edition of the Publication Manual of the APA, and includes a sample manuscript using APA style. - New exhibits on Egon G. Guba and Donald T. Campbell, and a new table on applying qualitative research validity strategies are incorporated. - New material on research paradigms, types of plagiarism, using free software for random sampling and assignment, nomological vs. ideographic causation are integrated. - Several chapters are slightly shortened and made simpler, without sacrificing any of the book's rigor. |
| coding an interview transcript example: Transcribing for Social Research Alexa Hepburn, Galina B. Bolden, 2017-05-01 How can we capture the words, gestures and conduct of study participants? How do we transcribe what happens in social interactions in analytically useful ways? How could systematic and detailed transcription practices benefit research? This book demonstrates how best to represent talk and interaction in a manageable and academically credible way that enables analysis. It describes and assesses key methodological and epistemological debates about the status of transcription research while also setting out best practice for handling different types of data and forms of social interaction. Featuring transcribing basics as well as important recent developments, this book guides you through: Time and sequencing Speech delivery and patterns Non-vocal conduct Emotive displays like laughter, tears, or pain Talk in non-English languages Helpful technological resources As the first book-length exposition of the Jeffersonian transcription conventions, this well-crafted balance of theory and practice is a must-have resource for any social scientist looking to produce high quality transcripts. |
| coding an interview transcript example: Research and the Teacher Graham Hitchcock, David Hughes, 2002-11 First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. |
| coding an interview transcript example: Analyzing Qualitative Data with MAXQDA Udo Kuckartz, Stefan Rädiker, 2019-05-31 This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounded theory, discourse analysis and qualitative content analysis, using the software. In addition, it explains specific topics, such as transcription, building a coding frame, visualization, analysis of videos, concept maps, group comparisons and the creation of literature reviews. The book is intended for masters and PhD students as well as researchers and practitioners dealing with qualitative data in various disciplines, including the educational and social sciences, psychology, public health, business or economics. |
| coding an interview transcript example: The Holloway Guide to Technical Recruiting and Hiring Osman (Ozzie) Osman, 2022-01-10 Learn how the best teams hire software engineers and fill technical roles. The Holloway Guide to Technical Recruiting and Hiring is the authoritative guide to growing software engineering teams effectively, written by and for hiring managers, recruiters, interviewers, and candidates. Hiring is rated as one of the biggest obstacles to growth by most CEOs. Hiring managers, recruiters, and interviewers all wrestle with how to source candidates, interview fairly and effectively, and ultimately motivate the right candidates to accept offers. Yet the process is costly, frustrating, and often stressful or unfair to candidates. Anyone who cares about building effective software teams will return to this book again and again. Inside, you'll find know-how from some of the most insightful and experienced leaders and practitioners—senior engineers, recruiters, entrepreneurs, and hiring managers—who’ve built teams from early-stage startups to thousand-person engineering organizations. The lead author of this guide, Ozzie Osman, previously led product engineering at Quora and teams at Google, and built (and sold) his own startup. Additional contributors include Aditya Agarwal, former CTO of Dropbox; Jennifer Kim, former head of diversity at Lever; veteran recruiters and startup founders Jose Guardado (founder of Build Talent and former Y Combinator) and Aline Lerner (CEO of Interviewing.io); and over a dozen others. Recruiting and hiring can be done well, in a way that has a positive impact on companies, employees, and every candidate. With the right foundations and practice, teams and candidates can approach a stressful and difficult process with knowledge and confidence. Ask your employer if you can expense this book—it's one of the highest-leverage investments they can make in your team. |
| coding an interview transcript example: Focused Analysis of Qualitative Interviews with MAXQDA Stefan Rädiker, Udo Kuckartz, 2020 Qualitative interviews are a very popular data collection method for which the topics of conversation are usually determined in advance and set down in an interview guide. The focused analysis method presented in this textbook provides detailed recommendations on how to analyze interview data in a systematic and methodically controlled manner. The practical procedure for focused interview analyses using the MAXQDA software package is described in six easy-to-follow steps: 1. Prepare, organize, and explore data 2. Develop categories for your analysis 3. Code your interviews (basic coding) 4. Develop your category system further and the second coding cycle (fine coding) 5. Analysis options after coding 6. Write the research report and document the analysis process |
| coding an interview transcript example: Working with Qualitative Data William Gibson, Andrew Brown, 2009-05-18 Working with Qualitative Data provides a practical and accessible introduction to how to develop and apply strategies for the analysis of qualitative data by exploring the ways in which analysis is related to all aspects of research. By situating analysis in the context of the whole research process, this book helps the reader to introduce an analytical component to every stage of doing research: from designing a project, reviewing the literature, through the various stages of gathering data, to the process of writing-up. Through practical examples the book maps out strategies for developing analytic frameworks in relation to all aspects of research, and demonstrates the ways in which such frameworks can be used in relation to various sorts of data. In contrast to existing qualitative data analysis texts, this book offers a unified approach to the process of analysis within qualitative research. It will be of great use to students and researchers across the full range of social, health and education sciences. |
| coding an interview transcript example: Selecting the Right Analyses for Your Data W. Paul Vogt, Dianne C. Gardner, Elaine R. Vogt, Lynne M. Haeffele, 2014-05-19 What are the most effective methods to code and analyze data for a particular study? This thoughtful and engaging book reviews the selection criteria for coding and analyzing any set of data--whether qualitative, quantitative, mixed, or visual. The authors systematically explain when to use verbal, numerical, graphic, or combined codes, and when to use qualitative, quantitative, graphic, or mixed-methods modes of analysis. Chapters on each topic are organized so that researchers can read them sequentially or can easily flip and find answers to specific questions. Nontechnical discussions of cutting-edge approaches--illustrated with real-world examples--emphasize how to choose (rather than how to implement) the various analyses. The book shows how using the right analysis methods leads to more justifiable conclusions and more persuasive presentations of research results. Useful features for teaching or self-study: *Chapter-opening preview boxes that highlight useful topics addressed. *End-of-chapter summary tables recapping the 'dos and don'ts' and advantages and disadvantages of each analytic technique. *Annotated suggestions for further reading and technical resources on each topic. Subject Areas/Keywords: analyses, coding, combined methods, data analysis, data collection, dissertation, graphical, interpretation, mixed methods, qualitative, quantitative, research analysis, research designs, research methods, social sciences, thesis, visual Audience: Researchers, instructors, and graduate students in a range of disciplines, including psychology, education, social work, sociology, health, and management; administrators and managers who need to make data-driven decisions-- |
| coding an interview transcript example: Doing Qualitative Research Using Your Computer Chris Hahn, 2008-04-11 ′I find your straightforward writing style an absolute joy, such a breath of fresh air!′ - Angie Ash, PhD student ′...thank you very much for your accessible language, clear lay out and practical applied approach. I suspect that this book will never be far from my side over the next 4 years!!′ - Mayen Konarski, PhD student Using straight-forward language Doing Qualitative Research Using Your Computer walks readers through the process of managing and streamlining research projects using commonly available Microsoft software applications. Drawing on a wide range of examples to demonstrate how easy it is to use such software, this guide is full of useful hints and tips on how to manage research more efficiently and effectively, including: - Formatting transcripts for maximum coding efficiency in Microsoft Word - Using features of Word to organize the analysis of data and to facilitate efficient qualitative coding - Synchronizing codes, categories, and important concepts between Microsoft Word and Microsoft Access - Efficiently storing and analyzing the qualitative data in Microsoft Excel - Creating flexible analytic memos in Access that help lead the researcher to final conclusions Ideal for those students or researchers who don′t want to invest in expensive specialised software packages, this guide will be an invaluable companion for anyone embarking on their own research project. |
| coding an interview transcript example: The SAGE Handbook of Qualitative Data Collection Uwe Flick, 2017-12-14 The SAGE Handbook of Qualitative Data Collection is a timely overview of the methodological developments available to social science researchers, covering key themes including: Concepts, Contexts, Basics Verbal Data Digital and Internet Data Triangulation and Mixed Methods Collecting Data in Specific Populations. |
| coding an interview transcript example: Essential Guide to Qualitative Methods in Organizational Research Catherine Cassell, Gillian Symon, 2004-05-26 This text covers an array of methods needed for undertaking qualitative data collection & analysis. It includes 30 chapters, each focusing on a specific technique including chapters on traditional methods, analysis techniques, intervention methods & the latest developments in research methods. |
| coding an interview transcript example: Constructing Grounded Theory Kathy Charmaz, 2006-01-27 Kathy Charmaz is one of the world's leading theorists and exponents of grounded theory. In this important and essential new textbook, she introduces the reader to the craft of using grounded theory in social research, and provides a clear, step-by-step guide for those new to the field. Using worked examples throughout, this book also maps out an alternative vision of grounded theory put forward by its founding thinkers, Glaser and Strauss. To Charmaz, grounded theory must move on from its positivist origins and must incorporate many of the methods and questions posed by constructivists over the past twenty years to become a more nuanced and reflexive practice. |
| coding an interview transcript example: The Problem-Centred Interview Andreas Witzel, Herwig Reiter, 2012-06-22 This book provides the first English language account of the interview method known as the PCI. Offering a way of collecting knowledge by means of involving people actively in the research process, the interviewer takes the role of a well-informed traveller. With careful preparation and planning, the interviewer sets out with priorities and expectations, but the story the interviewer tells about his journey depends on the people encountered along the road. Novice and experienced interview researchers across the social, educational and health sciences will find this an invaluable guide to conducting interviews. Andreas Witzel is senior researcher (retired) at the University of Bremen and former director of the Bremen Archive for Life Course Research. Herwig Reiter is senior researcher in the Department of Social Monitoring and Methodology of the German Youth Institute in Munich. |
| coding an interview transcript example: Basic Interviewing Skills Raymond L. Gorden, 1998-05-22 Interviewing skills are not simple motor skills. Rather, they involve a high-order combination of observation, empathic sensitivity, and intellectual judgment. This guidebook, now available from Waveland Press, provides a process model and a corresponding set of classroom-tested exercises designed to improve basic interviewing skills. The modelcalled the Skill Learning Cycleprovides an initial, guided experience for the complete interview-learning process, including planning, doing, and analyzing phases. It also stands as a model for the student to use in the future for continued growth in interviewing skills. In order to focus on the most basic interviewing skills, only the information-gathering function, which is common to all interviews, is discussed. |
| coding an interview transcript example: Template Analysis for Business and Management Students Nigel King, Joanna M. Brooks, 2016-11-10 In Template Analysis, Nigel King and Joanna Brookes guide you through the origins of template analysis and its place in qualitative research, its basic components, and the main strengths and limitations of this method. Practical case studies and examples from published research then guide you through how to use it in your own research project. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as a reference book for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. |
| coding an interview transcript example: Qualitative Data Analysis Matthew B. Miles, A. Michael Huberman, Johnny Saldana, 2014 Miles and Huberman's seminal text has helped thousands of graduate students and researchers find meaning from their qualitative data. New to this edition is the integration of qualitative analysis software, coverage of new approaches of inquiry, inclusion of mixed methods, and examples from a wider range of social science disciplines. |
| coding an interview transcript example: Narrative Analysis Catherine Kohler Riessman, 2022-05-06 Recipient of the 1994 Critics′ Choice Award from the American Educational Studies Association People tell stories to help organize and make sense of their lives. In the past, their narratives have often been torn apart by social scientists looking for themes, variables, and specific answers to specific questions. But in recent years, the development of narrative analysis has given life to the study of the narrative as a form of information for social research. Why are they constructed as they are? How does one dissect a narrative to understand the lived experience of the narrator? What steps can the researcher take to translate these tales and life stories into usable research? Catherine Kohler Riessman provides a detailed primer on the use of narrative analysis, its theoretical underpinnings and worldview, and the methods it uses. Replete with examples and transcriptions from previous narrative studies, Narrative Analysis is a useful introduction to this growing body of literature. |
| coding an interview transcript example: Qualitative HCI Research Ann Blandford, Dominic Furniss, Stephann Makri, 2016-04-07 Human-Computer Interaction (HCI) addresses problems of interaction design: understanding user needs to inform design, delivering novel designs that meet user needs, and evaluating new and existing designs to determine their success in meeting user needs. Qualitative methods have an essential role to play in this enterprise, particularly in understanding user needs and behaviours and evaluating situated use of technology. Qualitative methods allow HCI researchers to ask questions where the answers are more complex and interesting than true or false, and may also be unexpected. In this lecture, we draw on the analogy of making a documentary film to discuss important issues in qualitative HCI research: historically, films were presented as finished products, giving the viewer little insight into the production process; more recently, there has been a trend to go behind the scenes to expose some of the painstaking work that went into creating the final cut. Similarly, in qualitative research, the essential work behind the scenes is rarely discussed. There are many how to guides for particular methods, but few texts that start with the purpose of a study and then discuss the important details of how to select a suitable method, how to adapt it to fit the study context, or how to deal with unexpected challenges that arise. We address this gap by presenting a repertoire of qualitative techniques for understanding user needs, practices and experiences with technology for the purpose of informing design. We also discuss practical considerations such as tactics for recruiting participants and ways of getting started when faced with a pile of interview transcripts. Our particular focus is on semi-structured qualitative studies, which occupy a space between ethnography and surveys—typically involving observations, interviews and similar methods for data gathering, and methods of analysis based on systematic coding of data. Just as a documentary team faces challenges that often go unreported when arranging expeditions or interviews and gathering and editing footage within time and budget constraints, so the qualitative research team faces challenges in obtaining ethical clearance, recruiting participants, analysing data, choosing how and what to report, etc. We present illustrative examples drawn from prior experience to bring to life the purpose, planning and practical considerations of doing qualitative studies for interaction design. We include takeaway checklists for planning, conducting, reporting and evaluating semi-structured qualitative studies. |
| coding an interview transcript example: Applied Qualitative Research Design Margaret R. Roller, Paul J. Lavrakas, 2015-01-30 This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, inter-researcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. KEY WORDS/SUBJECT AREAS: case study, content analysis, ethnographic, ethnography, focus groups, interviews, narrative, proposal writing, qualitative research, reliability, research designs, research methods, standards, studies, the literacy, total quality framework, transparency AUDIENCE: Graduate students and instructors in education, sociology, psychology, social work, management, communications, and nursing; researchers and evaluators seeking guidance for their qualitative research work. -- |
| coding an interview transcript example: Social Research Methods Alan Bryman, 2012-01-19 Text accompanied by a companion web site. |
| coding an interview transcript example: Chief Marketing Officers at Work Josh Steimle, 2016-08-04 Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization. |
| coding an interview transcript example: Analyzing and Interpreting Qualitative Research Charles Vanover, Paul Mihas, Johnny Saldana, 2021-04-14 This text provides comprehensive coverage of the key methods for analyzing, interpreting, and writing up qualitative research in a single volume, and drawing on the expertise of major names in the field. Covering all the steps in the process of analyzing, interpreting, and presenting findings in qualitative research, the authors utilize a consistent chapter structure that provides novice and seasoned researchers with pragmatic, how-to strategies. Each chapter introduces the method; uses one of the authors′ own research projects as a case study of the method described; shows how the specific analytic method can be used in other types of studies; and concludes with questions and activities to prompt class discussion or personal study. |
| coding an interview transcript example: Qualitative Content Analysis in Practice Margrit Schreier, 2012-02-21 Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis. |
| coding an interview transcript example: Grit Angela Duckworth, 2016-05-05 UNLOCK THE KEY TO SUCCESS In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference. 'Impressively fresh and original' Susan Cain |
| coding an interview transcript example: Drive Daniel H. Pink, 2011 The author of the bestseller A Whole New Mind is back with a paradigm-changing examination of how to harness motivation to find greater satisfaction in life. This book of big ideas discusses the surest pathway to high performance, creativity, and well-being. |
| coding an interview transcript example: Managing Quality in Qualitative Research Uwe Flick, 2018-09-03 Uwe Flick takes you through the steps in method and design to ensure quality and reliability throughout the entire research process. |
| coding an interview transcript example: How Qualitative Data Analysis Happens Áine M Humble, M. Elise Radina, 2024-08-12 How Qualitative Data Analysis Happens: Moving Beyond “Themes Emerged”, offers an in-depth look into how qualitative social science researchers studying a wide range of human experiences and dynamics approach their data analyses. This expanded edition consists of 13 new chapters from a broad range of disciplines (and an added conclusion) that document the stories about how qualitative data analysis occurred. Chapters for this expanded edition represent a diversity of disciplines (e.g., criminology, family science, education, health, nutrition, sociology, sport psychology) that focus on the human experience and describe a diversity of methodological approaches. These chapters may be used to introduce readers to newer or innovative ways of analysing data. It moves beyond the usual vague statement of “themes emerged from the data” to show readers how researchers actively and consciously arrive at their themes and conclusions, revealing the complexity and time involved in making sense of thousands of pages of interview data, multiple data sources, and diverse types of data. The various authors provide detailed narratives into how they analysed their data from previous publications. The methodologies range from arts-based research, autoethnography, community-based participatory research, ethnography, grounded theory, to narrative analysis. The volume allows readers to be seemingly “in the room” with these international scholars (representing Canada, the US, Austria, Germany, the UK, and the Philippines) and getting their own hands vicariously dirty with the data. This expanded edition also includes a conclusion chapter, in which the authors reflect on commonalities across the chapters. Supplemental figures, images, and screenshots, which are referred to in the chapters, are included in an accompanying eResource (that can be accessed at www.routledge.com/ 9781032183213), as well as links to the previously published work on which the chapters are based. This book is an invaluable resource for experienced and novice qualitative researchers throughout the social sciences, as well as undergraduate and postgraduate students in the field. |
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Computer science and artificial intelligence curriculum for K-12 ...
Code.org provides free computer science and AI curriculum, plus professional development to support any teacher—no coding experience needed!
Computer Science for Students | Learn, Explore, and Create with …
Start with an Hour of Code, then explore self-paced coding courses on apps, games, and animations. Try App Lab, Game Lab, or Web Lab—and learn about AI, real-world careers, and …
Code.org for Parents | At-Home Computer Science Resources
Learn the fundamentals of computer science with free Hour of Code activities, featuring basic drag-and-drop coding blocks. There are tons of fun, hour-long options to choose from!
Hour of Code | Code.org
This movement helps to highlight how coding is behind everything from your favorite shoes to the music you listen to. By jumping into fun activities and starting your own projects, you can learn …
Unit: Course 2 - Code.org
Anyone can learn computer science. Make games, apps and art with code.
Minecraft | Code.org
Find the missing star, unlock hidden gags, and interact with a cast of mobs. Help the Agent overcome stage fright as you solve fun coding puzzles. Watch your coding skills shine in an …
Web Lab | Build Websites with HTML & CSS - Code.org
Web Lab lets students create and publish real websites using HTML and CSS. A hands-on way to learn web design and coding in middle and high school.
Online Computer Science Courses for Students | Code.org
Discover free and paid online courses that help students build CS skills, explore coding, and learn at their own pace with flexible learning options.
Code.org
Want to try coding without signing in? Dance Party Code a Dance Party to share with friends and family. Featuring Beyoncé, Harry Styles, Lizzo, Lil Nas X, Selena Gomez, music from Disney's …
Explore activities - Code.org
Code Club World: Make cool stuff with free coding games and activities
