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| coinbase chief marketing officer: Hacker, Maker, Teacher, Thief: Advertising's Next Generation Creative Social, 2014-08-20 - What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation. |
| coinbase chief marketing officer: High Growth Handbook Elad Gil, 2018-07-17 High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. |
| coinbase chief marketing officer: The Shopify Story Larry MacDonald, 2024-10-08 The story of Shopify, one of Canada’s largest publicly traded companies, is all about starting and growing businesses. In this inspirational corporate history, follow the company’s rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on “first principles” thinking than the business nostrums of MBA classes. Learn more about the executive team that contributed to Shopify’s performance during the years leading up to its initial public offering (IPO), which turned them into multimillionaires and paved the way for Shopify to enable millions of entrepreneurs to start businesses and enrich the global economy. In The Shopify Story, economist and business journalist Larry MacDonald investigates the factors behind Shopify’s growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors. |
| coinbase chief marketing officer: English for computer users Щербакова И. В., Тимашова М. В., 2022-09-19 Учебное пособие предназначено для студентов, обучающихся по специальности «Информационные системы и технологии» очной и заочной форм обучения, и отвечает требованиям программы для СПО Министерства Образования Российской Федерации. Пособие включает тексты с лексическим минимумом для специальности «Информационные системы и технологии», теорию грамматики английского языка в таблицах и схемах с пояснениями и практические упражнения, разделы по реферированию статей публицистических изданий из аутентичных источников на английском языке и дополнительные тексты для практического письменного перевода по специальности. |
| coinbase chief marketing officer: How Brands Grow Byron Sharp, 2010-03-11 This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. |
| coinbase chief marketing officer: Cryptocurrency Trading and Investing Aimee Vo, 2018-06-18 2nd Edition - Updated as of 15th June 2018. The 2nd edition of Cryptocurrency Trading & Investing for Beginners has been revised and thoroughly updated to reflect the latest cryptocurrency market changes. Including a new in-depth process for 'researching profitable coins, tokens, and ICO investing' and an entirely new chapter on ICO investing, airdrops, cryptocurrency taxes and more! If you're new to Bitcoin, the blockchain, have zero technical knowledge and trading experience in cryptocurrencies - then this book is for you. It's the beginner's guide to buying, trading and investing in Bitcoin, Ethereum, altcoins and Initial Coin Offering (ICOs) for PROFIT and in plain English. Having been an ex-investment advisor at UBS, combined with 7 years experience in equities trading, portfolio management and now cryptocurrency trading - this book breaks down highly technical information in Bitcoin, blockchain and cryptocurrency investing in an easy to understand, logical and step-by-step manner. Here's exactly what you're going to learn in this book: - What cryptocurrencies are, what is the blockchain and how it works in plain English! - The different types of Bitcoin and altcoin wallets and what my top picks for security are. - How to set up a variety of wallets and video tutorials from the crypto community. - The types of coins and tokens on the market and how they differ. - How to buy your first Bitcoin or Ethereum easily online. - Step-by-step tutorials on how to buy Bitcoin on exchanges like Coinbase, Bitstamp andLocalBitcoin with screenshots. - The foundations of trading cryptocurrencies and technical jargon that every new trader must know. - Step-by-step tutorials on how to trade altcoins on Bittrex, Binance and Poloniex like a pro with screenshots to guide you. - How to margin trade and short cryptocurrencies on Poloniex with screenshots to guide you. - A simple crypto trading plan that you can utilize to profit from market swings and even day trading. - An easy and simplified approach to building a diversified cryptocurrency portfolio for profit and long-term growth. - Step-by-step process to research profitable coins and tokens properly before you invest any money. - How to invest in profitable ICOs and step-by-step instructions on how to participate in an ICO using a MetaMask Ether wallet. - How to read price charts using technical analysis and trade the cryptocurrency market and more! FREE Printable Companion Workbook: You'll want to get your hands on my NEW Researching profitable coins and tokens checklist and ICO investing checklist. These workbooks which goes into more detail and gives exact, step-by-step plans to follow. Learn how to get access to them when you buy the book. Click on the buy button now and get CRYPTOCURRENCY TRADING & INVESTING - The Beginner's guide in learning Bitcoin, Blockchain, Wallets, Crypto Exchanges, Simple Crypto Trading Plans, Building a Growth Portfolio In Cryptocurrencies & Reading Crypto Charts Using Technical Analysis now! |
| coinbase chief marketing officer: Pause. Breathe. Choose. Naz Beheshti, 2022-06-14 PROVEN STRATEGIES FOR SUSTAINABLE SUCCESS Naz Beheshti distills the most valuable lessons she learned from her first boss and mentor, Steve Jobs, into a holistic method to live your best life. Presenting the highly effective framework that Beheshti has used with clients for over a decade, this book is a guide for self-discovery, better choices, and purposeful growth. Now more than ever, when stress and burnout are ubiquitous, we must access our authentic self by closing the gap between leading with our head and our heart. When we integrate every aspect of our life (career, relationships, self-care, and self-development) and fuel that ecosystem as a whole, we can both be well and do well. Rooted in neuroscience, mindfulness, and positive psychology, Pause. Breathe. Choose. offers more than eighty proven strategies to improve yourself and your workplace and achieve sustainable success. When you become the CEO of your well-being you will: • master mindfulness to access your authentic self and make better choices • strengthen emotional intelligence to cultivate stronger connections • upgrade your mindset and behavior to take charge of your life • manage stress and build resilience to bounce forward and thrive • connect your head and your heart to lead with passion and purpose • gain greater energy, clarity, and creativity to navigate change and growth with confidence • improve leadership effectiveness, employee well-being and engagement, and company culture |
| coinbase chief marketing officer: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| coinbase chief marketing officer: Behind Every Good Decision Piyanka Jain, Puneet Sharma, 2014-11-05 There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need! |
| coinbase chief marketing officer: The Great CEO Within: The Tactical Guide to Company Building Matt Mochary, 2019-12-05 Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book. |
| coinbase chief marketing officer: Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Frederic Kerrest, 2022-04-19 WALL STREET JOURNAL BESTSELLER From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the world’s most successful and recognizable entrepreneurs. Over the past 20 years, first as an early employee at Salesforce and later as a cofounder of Okta (a publicly traded software company now valued at over $40 billion), Frederic Kerrest has met the most successful entrepreneurs and investors in Silicon Valley and beyond. He’s discussed every angle of entrepreneurship with them—what works, what doesn’t, and what to do when things get rough—and he’s taken notes. The result is this unmatched blueprint for building and growing a business, drawn from his own experience as well as that of his fellow visionaries and business leaders, who have collectively built over $1 trillion worth of wealth for themselves and their investors. They include Marc Andreessen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastian Thrun (Udacity), and dozens of other luminaries. These ideas and practices aren’t taught in business schools. They’ve been learned the hard way, through trial and error in the real world of business. Kerrest has battle-tested them himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO—and beyond. |
| coinbase chief marketing officer: The Future of Money Eswar S. Prasad, 2021-09-28 A cutting-edge look at how accelerating financial change, from the end of cash to the rise of cryptocurrencies, will transform economies for better and worse. We think weÕve seen financial innovation. We bank from laptops and buy coffee with the wave of a phone. But these are minor miracles compared with the dizzying experiments now underway around the globe, as businesses and governments alike embrace the possibilities of new financial technologies. As Eswar Prasad explains, the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force wonÕt be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve unpredictably as global corporations like Facebook and Amazon join the game. The changes will be accompanied by snowballing innovations that are reshaping finance and have already begun to revolutionize how we invest, trade, insure, and manage risk. Prasad shows how these and other changes will redefine the very concept of money, unbundling its traditional functions as a unit of account, medium of exchange, and store of value. The promise lies in greater efficiency and flexibility, increased sensitivity to the needs of diverse consumers, and improved market access for the unbanked. The risk is instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come. |
| coinbase chief marketing officer: Rise of the Data Cloud Frank Slootman, Steve Hamm, 2020-12-18 The rise of the Data Cloud is ushering in a new era of computing. The world’s digital data is mass migrating to the cloud, where it can be more effectively integrated, managed, and mobilized. The data cloud eliminates data siloes and enables data sharing with business partners, capitalizing on data network effects. It democratizes data analytics, making the most sophisticated data science tools accessible to organizations of all sizes. Data exchanges enable businesses to discover, explore, and easily purchase or sell data—opening up new revenue streams. Business leaders have long dreamed of data driving their organizations. Now, thanks to the Data Cloud, nothing stands in their way. |
| coinbase chief marketing officer: Overview Timelapse Benjamin Grant, Timothy Dougherty, 2020-10-13 A stunning and unique collection of satellite images of Earth that offer an unexpected look at humanity, derived from the wildly popular Daily Overview Instagram project. Inspired by the “Overview Effect”—a sensation that astronauts experience when given the opportunity to look down and view the Earth as a whole—the breathtaking, high definition satellite photographs in OVERVIEW offer a new way to look at the landscape that we have shaped. More than 200 images of industry, agriculture, architecture, and nature highlight incredible patterns while also revealing a deeper story about human impact. This extraordinary photographic journey around our planet captures the sense of wonder gained from a new, aerial vantage point and creates a perspective of Earth as it has never been seen before. |
| coinbase chief marketing officer: The Chess Revolution Peter Doggers, 2024-10-29 One of the world’s top chess journalists in the world explores why, after 1,500 years of existence, chess has never been more relevant than now. Chess is not just one of the greatest games ever devised. It has inspired writers, painters, and filmmakers, and was a secret mover behind technical revolutions like artificial intelligence that are transforming society. In this fascinating pop culture history of the game and its impact, acclaimed Chess.com journalist Peter Doggers (also their news and events director), reveals how computers and the Internet have further strengthened the timeless magic of chess in the digital era, leading to a new peak in popularity and cultural relevance. Doggers explores chess as a cultural phenomenon from its earliest beginnings in ancient India to its biggest stars and most dramatic moments to the impact of the internet and AI. The book is illustrated with approximately 40 photographs and artworks. |
| coinbase chief marketing officer: Bitcoin and Cryptocurrency Technologies Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder, 2016-07-19 An authoritative introduction to the exciting new technologies of digital money Bitcoin and Cryptocurrency Technologies provides a comprehensive introduction to the revolutionary yet often misunderstood new technologies of digital currency. Whether you are a student, software developer, tech entrepreneur, or researcher in computer science, this authoritative and self-contained book tells you everything you need to know about the new global money for the Internet age. How do Bitcoin and its block chain actually work? How secure are your bitcoins? How anonymous are their users? Can cryptocurrencies be regulated? These are some of the many questions this book answers. It begins by tracing the history and development of Bitcoin and cryptocurrencies, and then gives the conceptual and practical foundations you need to engineer secure software that interacts with the Bitcoin network as well as to integrate ideas from Bitcoin into your own projects. Topics include decentralization, mining, the politics of Bitcoin, altcoins and the cryptocurrency ecosystem, the future of Bitcoin, and more. An essential introduction to the new technologies of digital currency Covers the history and mechanics of Bitcoin and the block chain, security, decentralization, anonymity, politics and regulation, altcoins, and much more Features an accompanying website that includes instructional videos for each chapter, homework problems, programming assignments, and lecture slides Also suitable for use with the authors' Coursera online course Electronic solutions manual (available only to professors) |
| coinbase chief marketing officer: The Thank You Economy (Enhanced Edition) Gary Vaynerchuk, 2011-03-08 If this were 1923, this book would have been called Why Radio Is Going to Change the Game . . . If it were 1995, it would be Why Amazon Is Going to Take Over the Retailing World . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth. |
| coinbase chief marketing officer: Table Manners: The Cookbook Jessie Ware, Lennie Ware, 2020-03-05 'Beautifully put-together with wonderfully crafted, full-on flavour recipes for everyone. A proper family feast of a cookbook!' Tom Kerridge ‘This is a gorgeous book.’ Nigella Lawson ‘Lennie and Jessie are as madly entertaining to read as they are to be around. They are also brilliant storytellers so every recipe is as personal as it could be: a classic Jewish chopped liver served on Friday night dinners, aromatic Beef Stifado eaten on Greek holidays or an orange and pistachio cake created by son and brother. I adore this family.’ Yotam Ottolenghi ‘This book encapsulates humour, kindness, bucket loads of love and, most importantly, good food. I’m so happy to have the Ware family in my life and in my kitchen.’ Sam Smith 'damned good food' The Telegraph ‘Mum. Guess what?’ ‘What Jessie?’ ‘We’ve written a cookbook’. ‘I know darling! Do you think anyone will want to buy it?’ ‘Well, it’s the recipes we’ve made our guests – the really good ones. Like the Sausage and Bean Casserole we made Ed Sheeran, the Drunken Crouton and Kale Salad we made Yotam Ottolenghi and the two Blackberry and Custard Tarts we served Nigella.' 'You ate a whole one before she arrived, darling.' 'It’s a bloody good recipe mum.' Cooking through Table Manners is like having Jessie and Lennie at the table with you: brash, funny and full of opinions. In true Ware style, their cookbook is divided into Effortless, A Bit More Effort, Summertime, Desserts and Baking (thanks to Jessie’s brother Alex), Chrismukkah (Christmas, Hanukkah and celebrations) and, of course, Jewish-ish Food. These delicious, easy dishes are designed for real people with busy and sometimes chaotic lives with the ultimate goal of everyone eating together so unfiltered chat can flourish. |
| coinbase chief marketing officer: The Promise of Bitcoin: The Future of Money and How It Can Work for You Bobby C. Lee, 2021-05-18 WALL STREET JOURNAL BESTSELLER From the cofounder of the longest-running Bitcoin exchange comes a compelling argument for how this digital currency will transform the global economy—and how it can work for you. A financial revolution is materializing before our eyes. The way individuals, organizations, and governments conduct transactions—from purchasing a book online to acquiring major corporations to delivering billions in financial aid—will look vastly different in the near future. Bitcoin is spearheading this revolution and may be the best investment opportunity of our time, yet most people have yet to understand its promise. In this book, Bobby C. Lee, one of the earliest, most successful pioneers in the cryptocurrency space, debunks myths and dispels fears that surround Bitcoin, arguing that this rational, logical system is superior to traditional monetary systems. He cites signs of Bitcoin’s widening acceptance: a growing community of users worldwide and multiple initiatives for investing in and holding bitcoin among major financial services organizations and institutional investors who control trillions in assets. Lee offers a primer on the best strategies for investing in this digital currency, the value of which will only continue to grow. He discusses the pros and cons, and covers the complicated yet more profitable method of acquiring bitcoin, mining. He offers predictions for the future, including price, trajectory, use, and participation in the larger economy—as well as developments in regulation, technology, business, and society. Invest in the promise of Bitcoin today. |
| coinbase chief marketing officer: The Enlightened Capitalists James O'Toole, 2019-02-26 An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell. Today’s business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible. In The Enlightened Capitalists, James O’Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn’t have to make trade-offs between profit and virtue. Combining a wealth of research and vivid storytelling, O’Toole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated—the fate of many idealistic capitalists. As a new generation attempts to address social problems through enlightened organizational leadership, O’Toole explores a major question being posed today in Britain and America: Are virtuous corporate practices compatible with shareholder capitalism? |
| coinbase chief marketing officer: Go Mobile Jeanne Hopkins, Jamie Turner, 2012-01-05 Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before. |
| coinbase chief marketing officer: Difficult Decisions Eric Pliner, 2022-03-29 What do you do when the algorithm doesn’t have the answer? Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That’s why the toughest choices are left to the leaders, and that’s why formulas won’t answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert and CEO of YSC Consulting, Eric Pliner, delivers a set of practical tools for readers to make sense of these complex, subjective decisions quickly and with integrity. It presents a path to understanding your own subjectivity, and how your morals, ethics, and responsibilities affect how leaders make the most important decisions. Difficult Decisions is ideal for executives, managers, and business leaders to examine their own intuition and navigate the most conflicted choices they make. It’s a challenging read and an indispensable resource to help readers develop self-reflection, clarify their values, and ultimately make the choice that is most “right” to them. |
| coinbase chief marketing officer: Ahead in the Cloud Stephen Orban, 2018-03-27 Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones's journey toward digital agility as their CIO and now leads AWS's Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, enterprises must re-train their people, evolve their processes, and transform their cultures as they move to the cloud. By bringing together his experiences and those of a number of business leaders, Orban shines a light on what works, what doesn't, and how enterprises can transform themselves using the cloud. |
| coinbase chief marketing officer: Founder's FAQ Ilker Koksal, 2021-03-13 Founder's FAQ is an authentic guide for founders by revealing what works and what doesn't in the predictable journey of the startup.It covers the answers to all the possible questions of a founder in a startup journey--whether revealing lifesaving principles for the startup's survival path, building A+ teams, creating an evolving machine, setting up a neat culture, or interpreting the true path for the fundraising.All the chapters of the book are packed with real-life examples; from founders who scaled their startups and exited, investors of Airbnb, Coinbase, Deliveroo, Gusto, HubSpot, Instacart, Kayak, Lyft, Opendoor, Robinhood, Slack, Snapchat, Snowflake, Square, Stripe, Twilio, Udemy, to sales, marketing, and product leaders of high-growth startups. This enables you to merge practical knowledge with reality. It can undoubtedly be read cover-to-cover but invites you to open up to any page and digest a quick lesson. |
| coinbase chief marketing officer: #AskGaryVee Gary Vaynerchuk, 2016-03-08 The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way. |
| coinbase chief marketing officer: Bitcoin Widow Jennifer Robertson, Stephen Kimber, 2022-01-18 She met the man of her dreams and suddenly had it all. Then, in one fateful night, she lost everything, and the nightmare began Jennifer Robertson was working hard to build a life for herself from the ashes of her first marriage. Still only twenty-six, she swiped right on a dating app and met Gerry Cotten, a man she would not normally have considered—too young and not her type—but found she’d met her match. Eccentric but funny and kind, Cotten turned out to be a bitcoin wizard who quickly amassed substantial wealth through his company, Quadriga. The couple travelled the world, first class all the way, while Cotten worked on his multitude of encrypted laptops. Then, while the couple was on their honeymoon in India, opening an orphanage in their name, Gerry fell ill and died in a matter of hours. Jennifer was consumed by grief and guilt, but that was only the beginning. It turned out that Gerry owed $250 million to Quadriga customers, and all the passwords to his encrypted virtual vaults, hidden on his many laptops, had died with him. Jennifer was left with more than one hundred thousand investors looking for their money, and questions, suspicions and accusations spiralling dangerously out of control. The Quadriga scandal touched off major investment and criminal investigations, not to mention Internet rumours circulating on dark message boards, including claims that Gerry had faked his own death and that his wife was the real mastermind behind a sophisticated sting operation. While Jennifer waited for a dead man’s switch e-mail that would probably never come, it became clear that Cotten had gambled away about $100 million of the funds entrusted to him for investment in his many schemes, leaving Robertson holding the bag. Bitcoin Widow is Catch Me If You Can meets a widow betrayed, a life of fairy-tale romance and private jets torched by duplicity, as Jennifer Robertson tries to reset her life in the wake of one of the biggest investment scandals of the digital age. |
| coinbase chief marketing officer: Contracting Fear Khurram Dara, 2015-10-22 If you've ever read a news story about radical Islam, you've probably seen sharia law mentioned. But for something that is becoming increasingly prevalent in political rhetoric, it's hard to believe how little most people actually know about Islamic law. In this concise and instructive book, Khurram Dara explains not only the history and origins of Islamic law but also the interesting role it has played in the politics of the Middle East and Middle America. Challenging the conventional wisdom that Islamic law is rigid and permanent, Dara argues that the political and cultural realities of its formation suggest otherwise and should change how Islamic law is thought of and discussed in both the East and the West. Combining religious history with legal analysis, Contracting Fear explains Islamic law in the context of the global political climate today. |
| coinbase chief marketing officer: Hillbilly Nationalists, Urban Race Rebels, and Black Power Amy Sonnie, James Tracy, 2011-09-27 THE STORY OF SOME OF THE MOST IMPORTANT AND LITTLE-KNOWN ACTIVISTS OF THE 1960s, IN A DEEPLY SOURCED NARRATIVE HISTORY The historians of the late 1960s have emphasized the work of a group of white college activists who courageously took to the streets to protest the war in Vietnam and continuing racial inequality. Poor and working-class whites have tended to be painted as spectators, reactionaries, and, even, racists. Most Americans, the story goes, just watched the political movements of the sixties go by. James Tracy and Amy Sonnie, who have been interviewing activists from the era for nearly ten years, reject this old narrative. They show that poor and working-class radicals, inspired by the Civil Rights movement, the Black Panthers, and progressive populism, started to organize significant political struggles against racism and inequality during the 1960s and 1970s. Among these groups: + JOIN Community Union brought together southern migrants, student radicals, and welfare recipients in Chicago to fight for housing, health, and welfare . . . + The Young Patriots Organization and Rising Up Angry organized self-identified hillbillies, Chicago greasers, Vietnam vets, and young feminists into a legendary “Rainbow Coalition” with Black and Puerto Rican activists . . . + In Philadelphia, the October 4th Organization united residents of industrial Kensington against big business, war, and a repressive police force . . . + In the Bronx, White Lightning occupied hospitals and built coalitions with doctors to fight for the rights of drug addicts and the poor. Exploring an untold history of the New Left, the book shows how these groups helped to redefine community organizing—and transforms the way we think about a pivotal moment in U.S. history. |
| coinbase chief marketing officer: Organizational Physics - The Science of Growing a Business Lex Sisney, 2013-03-01 There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization. |
| coinbase chief marketing officer: US-China Tech War Nina Xiang, 2021-09-04 US-China Tech War: What Chinese Tech History Reveals About Future Tech Rivalry by Nina Xiang reviews the history of China's technology development and attempts to understand how it could shape current and future tech rivalry between the United States and China. The book focuses on the semiconductor industry, the epicenter of the current US-China tech rivalry. Despite decades of government-led effort to boost its chips industry, China has lagged far behind other countries and the country is extremely vulnerable to U.S. tech blockage. Why did China fail to achieve its goals after repeated effort? What does tightening technology blockage by the U.S. mean to China's tech space? How deep will the rift between the two countries' tech ecosystem be? The book dispels a number of myths about how China progressed technologically: the whole-nation model, forced technology transfer, and China's efforts to stimulate home-grown tech. With a deeper look, these hyped terms reveal a different side that would surprise readers. In addition, China's tech tradition and tech DNA have an important influence on China's technology development. The country's strength in tech applications has deep roots. This will also determine how U.S.-China tech rivalry will play out. Quotes from the book: It became clear to Moore that, no matter how much science went into conceiving of silicon wafers, there would always be an artlike skill associated with their production. - Robert Curley Let me tell you something: High-end semiconductor manufacturing is black magic. Both the processes and tools used for it are very complex. ASML's EUV lithography machine is probably the most complex tool humankind ever developed since it stopped jumping between trees. It took billions of Euros and decades of experience to perfect it. Other experienced lithography machine suppliers failed at it. China has no experience in high-end semiconductor manufacturing tools with the exception of one-off/few-off prototypes. - Bora Taş on Quora The belief in the value of scientific truth is not derived from nature but is a product of definite cultures. - Max Weber One sentiment which is assimilated by the scientist from the very outset of his training pertains to the purity of science. Science must not suffer itself to become the handmaiden of theology or economy or state. The function of this sentiment is likewise to preserve the autonomy of science. For if such extra-scientific criteria of the value of science as presumable consonance with religious doctrines or economic utility or political appropriateness are adopted, science becomes acceptable only insofar as it meets these criteria. In other words, as the pure science sentiment is eliminated, science becomes subject to the direct control of other institutional agencies and its place in society becomes increasingly uncertain. - Robert K. Merton |
| coinbase chief marketing officer: Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 Joe Pulizzi, Brian W. Piper, 2023-03-07 From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. |
| coinbase chief marketing officer: Frontiers in Quantitative Finance Rama Cont, 2009-03-09 The Petit D'euner de la Finance–which author Rama Cont has been co-organizing in Paris since 1998–is a well-known quantitative finance seminar that has progressively become a platform for the exchange of ideas between the academic and practitioner communities in quantitative finance. Frontiers in Quantitative Finance is a selection of recent presentations in the Petit D'euner de la Finance. In this book, leading quants and academic researchers cover the most important emerging issues in quantitative finance and focus on portfolio credit risk and volatility modeling. |
| coinbase chief marketing officer: Digital Gold Nathaniel Popper, 2015-05-19 A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age. Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement. The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society's most basic institutions. An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement's colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others. |
| coinbase chief marketing officer: Securities Exchange Act of 1934 as Amended United States. Securities and Exchange Commission, 1934 |
| coinbase chief marketing officer: Blockchain Revolution Don Tapscott, Alex Tapscott, 2018-06-12 The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more. “This book has had an enormous impact on the evolution of blockchain in the world.” —Satya Nadella, CEO, Microsoft Corporation In this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy. Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s best known as the technology that drives bitcoin and other digital currencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certificates to insurance claims, land titles, and even votes. As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond. |
| coinbase chief marketing officer: The Missing Cryptoqueen Jamie Bartlett, 2022-06-28 175 countries, four billion dollars, one scam: the thrilling rise and fall of the biggest cryptocurrency con in history and the woman behind it all In 2016, on stage at Wembley Arena in front of thousands of adoring fans, Dr. Ruja Ignatova promised her followers a financial revolution. The future, she said, belonged to cryptocurrencies such as Bitcoin. And the Oxford-educated, self-styled cryptoqueen vowed that she had invented the Bitcoin Killer. OneCoin would not only earn its investors untold fortunes; it would change the world. By March 2017, more than $4 billion had been invested in OneCoin in countries all around the world. But by October 2017, Ruja Ignatova had disappeared, and it slowly became clear that her revolutionary cryptocurrency was not all it seemed. Fortune was left asking, “Is OneCoin the biggest financial fraud in history?” In The Missing Cryptoqueen, acclaimed tech journalist Jamie Bartlett tells the story he began in his smash hit BBC podcast, entering the murky worlds of little-regulated cryptocurrencies and multilevel marketing schemes. Through a globe-crossing investigation into the criminal underworlds, corrupt governments, and the super-rich, he reveals a very modern tale of intrigue, techno-hype and herd madness that allowed OneCoin to become a million-person pyramid scheme—where, at the top, investors were making millions and, at the bottom, people were putting their livelihoods at risk. It’s the inside story of the smartest and biggest scam of the 21st Century—and the genius behind it, who is still on the run. |
| coinbase chief marketing officer: Principles Ray Dalio, 2018-08-07 #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press. |
| coinbase chief marketing officer: Leadership Theory John P. Dugan, Natasha T. Turman, Amy C. Barnes, 2017-02-06 The facilitator's guide brings to life the content of the survey text, Leadership Theory. It offers instructive advice on how to prepare for the use of a critical perspective as well as providing practical resources to translate survey text content to practice. The facilitator's guide consists of: An overview of how to use the guide as well as recommended skills and reflection questions for educators prior to implementing material. Objectives, critical concepts, a chapter overview, and a chapter framework for each chapter from Leadership Theory Lesson plan walk-throughs containing 2-3 activities for each chapter of the survey text, with information for learning outcomes, activity setup, and additional notes for facilitation. |
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