| cola wars case study: The Other Guy Blinked Roger Enrico, Jesse Kornbluth, 1986 The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead. |
| cola wars case study: Citizen Coke: The Making of Coca-Cola Capitalism Bartow J. Elmore, 2014-11-03 Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present. —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. |
| cola wars case study: Inside Coca-Cola Neville Isdell, David Beasley, 2011-10-25 The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success. |
| cola wars case study: Everything Is Miscellaneous David Weinberger, 2007-05-01 Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense of our lives Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous. In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by going miscellaneous, anyone can reap rewards from the deluge of information in modern work and life. From A to Z, Everything Is Miscellaneous will completely reshape the way you think—and what you know—about the world. |
| cola wars case study: For God, Country, and Coca-Cola Mark Pendergrast, 2000-03-17 An illustrated history of the Coca-Cola soft drink company. |
| cola wars case study: Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry Timothy Muris, David T. Scheffman, Pablo T. Spiller, 1993-05-30 Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry. |
| cola wars case study: The Conquest of Cool Thomas Frank, 1997 Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce. |
| cola wars case study: Selling Forces Curtis Publishing Company, 1913 |
| cola wars case study: Global Marketing Kate Gillespie, 2015-07-03 This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes. |
| cola wars case study: Violence and Colonial Order Martin Thomas, 2012-09-20 A striking new interpretation of colonial policing and political violence in three empires between the two world wars. |
| cola wars case study: Creativity, Innovation, and Change Across Cultures David D. Preiss, Marcos Singer, James C. Kaufman, 2023-07-26 This book offers interdisciplinary, multicultural, and international perspectives on the interrelation between culture, innovation, change and creative forces. Its wide-ranging contributions present theoretical and empirical approaches and with reference to different domains across disciplines including psychology, education, social sciences, humanities, and engineering. The authors demonstrate how urgent social, environmental, technological, and economic challenges can benefit from individual, and community creativity to effect change. In this volume, “culture” refers to sociocultural differences, educational culture, media culture, organizational culture, technological culture, ethnic differences within a culture, and digital culture. Its contributors offer fresh insights on how creativity, innovation, and change can propel us forward and offer hope for the future across these many different forms of culture. They offer both granular studies of creativity and innovation at work in particular contexts and macro-level discussion on how they affect organizational culture, the culture of a discipline and society at large. This cross-cultural analysis of creativity, innovation and approaches to change will particularly appeal to practitioners and researchers in the fields of psychology, organizational behavior and education. |
| cola wars case study: STRATEGIC MANAGEMENT PRASAD, KESHO, 2015-08-31 The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses. The book, now divided into four parts, is focused on providing the readers broad perspectives on formulation of strategy, its processes, implementation as well as evaluation so as to assess its effectiveness. The book brings into fore the learning that a strategy is good if it passes the test of feasibility, acceptability and suitability. Now, the text incorporates 44 live cases of successful, reputable organizations, which have excelled as a result of application of strategic planning/strategic thinking in formulation and implementation of their strategies. Besides, references have been made of the practices in 65 successful global companies while discussing the concepts and practices. NEW TO THE SECOND EDITION Beginning with an overview of strategic management, the text analyzes important topics such as • Environmental macro- and micro-factors of the organization, which underline success of an enterprise • What develops sustainable competitive advantage in organizations • Eight implementation techniques which are helpful in successful implementation of strategies • Evaluation of strategy and GE-McKinsey matrix on measurement of organizational success • Role and traits of strategic leadership for successful implementation of strategy in face of uncertain, turbulent and complex global market • Learning from the case study on Mobil company |
| cola wars case study: Regions and Powers Barry Buzan, Ole Wæver, 2003-12-04 This book develops the idea that since decolonisation, regional patterns of security have become more prominent in international politics. The authors combine an operational theory of regional security with an empirical application across the whole of the international system. Individual chapters cover Africa, the Balkans, CIS Europe, East Asia, EU Europe, the Middle East, North America, South America, and South Asia. The main focus is on the post-Cold War period, but the history of each regional security complex is traced back to its beginnings. By relating the regional dynamics of security to current debates about the global power structure, the authors unfold a distinctive interpretation of post-Cold War international security, avoiding both the extreme oversimplifications of the unipolar view, and the extreme deterritorialisations of many globalist visions of a new world disorder. Their framework brings out the radical diversity of security dynamics in different parts of the world. |
| cola wars case study: J. Hofmeyr, Rice, Bernard J. Rice, Butch Rice, Hofmeyr, 2003-01-01 Keeping and gaining market share is what most businesses strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that. Over ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model -- a technique that analyses the degree of a person's psychological commitment to anything and everything. Marketers will be able to gain a strategic advantage within their market if they implement the thinking, tools and strategies outlined through the use of The Conversion Model in this book. |
| cola wars case study: Conflict of Interest in Medical Research, Education, and Practice Institute of Medicine, Board on Health Sciences Policy, Committee on Conflict of Interest in Medical Research, Education, and Practice, 2009-09-16 Collaborations of physicians and researchers with industry can provide valuable benefits to society, particularly in the translation of basic scientific discoveries to new therapies and products. Recent reports and news stories have, however, documented disturbing examples of relationships and practices that put at risk the integrity of medical research, the objectivity of professional education, the quality of patient care, the soundness of clinical practice guidelines, and the public's trust in medicine. Conflict of Interest in Medical Research, Education, and Practice provides a comprehensive look at conflict of interest in medicine. It offers principles to inform the design of policies to identify, limit, and manage conflicts of interest without damaging constructive collaboration with industry. It calls for both short-term actions and long-term commitments by institutions and individuals, including leaders of academic medical centers, professional societies, patient advocacy groups, government agencies, and drug, device, and pharmaceutical companies. Failure of the medical community to take convincing action on conflicts of interest invites additional legislative or regulatory measures that may be overly broad or unduly burdensome. Conflict of Interest in Medical Research, Education, and Practice makes several recommendations for strengthening conflict of interest policies and curbing relationships that create risks with little benefit. The book will serve as an invaluable resource for individuals and organizations committed to high ethical standards in all realms of medicine. |
| cola wars case study: Will Big Business Destroy Our Planet? Peter Dauvergne, 2018-05-04 Walmart. Coca-Cola. BP. Toyota. The world economy runs on the profits of transnational corporations. Politicians need their backing. Non-profit organizations rely on their philanthropy. People look to their brands for meaning. And their power continues to rise. Can these companies, as so many are now hoping, provide the solutions to end the mounting global environmental crisis? Absolutely, the CEOs of big business are telling us: the commitment to corporate social responsibility will ensure it happens voluntarily. Peter Dauvergne challenges this claim, arguing instead that corporations are still doing far more to destroy than protect our planet. Trusting big business to lead sustainability is, he cautions, unwise — perhaps even catastrophic. Planetary sustainability will require reining in the power of big business, starting now. |
| cola wars case study: Marketing Warfare Al Ries, Jack Trout, 1997-11-22 A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek Revolutionary! Surprising!Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today |
| cola wars case study: Trade Wars are Class Wars Matthew C. Klein, Michael Pettis, 2020-01-01 This is a very important book.--Martin Wolf, Financial TimesA provocative look at how today's trade conflicts are caused by governments promoting the interests of elites at the expense of workers Longlisted for the 2020 Financial Times & McKinsey Business Book of the Year Award Worth reading for [the authors'] insights into the history of trade and finance.--George Melloan, Wall Street Journal Trade disputes are usually understood as conflicts between countries with competing national interests, but as Matthew C. Klein and Michael Pettis show, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees. Klein and Pettis trace the origins of today's trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past thirty years. Across the world, the rich have prospered while workers can no longer afford to buy what they produce, have lost their jobs, or have been forced into higher levels of debt. In this thought-provoking challenge to mainstream views, the authors provide a cohesive narrative that shows how the class wars of rising inequality are a threat to the global economy and international peace--and what we can do about it. |
| cola wars case study: Competition Demystified Bruce C. Greenwald, Judd Kahn, 2005-08-18 Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? |
| cola wars case study: Marketing Dennis Adcock, Al Halborg, Caroline Ross, 2001 Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts. |
| cola wars case study: Marketing Mistakes Robert F. Hartley, 1984-03-01 In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.--BOOK JACKET. |
| cola wars case study: Disease Control Priorities, Third Edition (Volume 6) King K. Holmes, Stefano Bertozzi, Barry R. Bloom, Prabhat Jha, 2017-11-06 Infectious diseases are the leading cause of death globally, particularly among children and young adults. The spread of new pathogens and the threat of antimicrobial resistance pose particular challenges in combating these diseases. Major Infectious Diseases identifies feasible, cost-effective packages of interventions and strategies across delivery platforms to prevent and treat HIV/AIDS, other sexually transmitted infections, tuberculosis, malaria, adult febrile illness, viral hepatitis, and neglected tropical diseases. The volume emphasizes the need to effectively address emerging antimicrobial resistance, strengthen health systems, and increase access to care. The attainable goals are to reduce incidence, develop innovative approaches, and optimize existing tools in resource-constrained settings. |
| cola wars case study: Essential Skills for Management Research David Partington, 2002-09-16 This essential text provides an authoritative overview of research methodology for both students and professional researchers in management. Based on course needs and written by expert academics in the field, this core text addresses the practical concerns of students in undertaking research that is relevant to management practice. It places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straightforward advice on how to: ·develop a systematic methodology · learn to be a successful writer · acknowledge the individual in the researcher The text develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels. |
| cola wars case study: Daily Skill Builders: Reading 4-5 David Butler, John Hardy, |
| cola wars case study: Psychological Operations Frank L. Goldstein, Benjamin F. Findley, 1996 This anthology serves as a fundamental guide to PSYOP philosophy, concepts, principles, issues, and thought for both those new to, and those experienced in, the PSYOP field and PSYOP applications. It clarifies the value of PSYOP as a cost-effective weapon and incorporates it as a psychological instrument of U.S. military and political power, especially given our present budgetary constraints. Presents diverse articles that portray the value of the planned use of human actions to influence perceptions, public opinion, attitudes, and behaviors so that PSYOP victories can be achieved in war and in peace. |
| cola wars case study: Competition's New Clothes François Lévêque, 2019-02-07 Lévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation. |
| cola wars case study: Materiality and the Study of Religion Tim Hutchings, Joanne McKenzie, 2016-12-01 Material culture has emerged in recent decades as a significant theoretical concern for the study of religion. This book contributes to and evaluates this material turn, presenting thirteen chapters of new empirical research and theoretical reflection from some of the leading international scholars of material religion. Following a model for material analysis proposed in the first chapter by David Morgan, the contributors trace the life cycle of religious materiality through three phases: the production of religious objects, their classification as religious (or non-religious), and their circulation and use in material culture. The chapters in this volume consider how objects become and cease to be sacred, how materiality can be used to contest access to public space and resources, and how religion is embodied and performed by individuals in their everyday lives. Contributors discuss the significance of the materiality of religion across different religious traditions and diverse geographical regions, paying close attention to gender, age, ethnicity, memory and politics. The volume closes with an afterword by Manuel Vásquez. |
| cola wars case study: EBOOK: Principles and Practice of Marketing JOBBER, DAVID, 2009-12-16 EBOOK: Principles and Practice of Marketing |
| cola wars case study: Lessons from the Successful Investor Robin R. Speziale, 2010-09 Lessons From The Successful Investor is the new investing classic of our time. With thousands of downloads, this new investing eBook has topped bestseller lists on major digital book stores and has received rave reviews from media and readers. This eBook is an absolute must for all new and inexperienced investors The new investing classic contains 85 timeless lessons to help you build a quality portfolio of value stocks that will make you wealthy. Lessons From The Successful Investor was written by Robin R. Speziale, a value investor and web entrepreneur. Speziale also delivers quality value investing speeches to his wide and devoted reader base. His mission is to spread the 85 value investing lessons to aspiring and skilled investors alike. A fan of Warren Buffett, he’s a value investor who loves consumer companies with a strong brand and a “moat,” a competitive advantage that others cannot easily penetrate. --Ellen Roseman, Moneyville Mr. Speziale has plenty of advice to pass on in his new book. --The Globe and Mail Robin Speziale has a passion for investing in his own financial future, and that of others. --The Mississauga News Lessons From The Successful Investor eBook will show you for the first time how to invest like the successful investor. And although his investing lessons are not revolutionary, they endure the test of time. There exist a few core lessons that underlie successful investing, and while these lessons do not change, the common investor does. For the successful investor, investing is like picking cherries in an orchard of corn. This book has given me the confidence to be able to manage my own portfolio. -- Reader I have been reading many books on investing in the last while and by far this has provided the most insight. -- Reader I have the Ben Graham book but you have made it make sense. -- Reader With 85 value investing lessons, the new investing classic focuses on: - Market History - Business Valuation - Competitive Advantage - Stock Valuation - The Ideal Investment - Management - The Portfolio - Investor Giants - Investor Psychology - The Antiquity Theory - Successful Mentality - Compounding Wealth and Dividends - The Young Investor - The Investment Industry - Recessionary Investing - Fundamental Equations - Future of the Market Download the new investing classic today. Start your portfolio of value stocks and build wealth. Investing returns are plentiful for those who understand the lessons from the successful investor |
| cola wars case study: The Cola Wars J. C. Louis, Harvey Yazijian, 1980 A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing [Amazon]. |
| cola wars case study: International Business Management (Text and Cases) , |
| cola wars case study: Secret Formula Frederick Allen, 2015-10-27 A highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories. |
| cola wars case study: Soda Goes Pop Joanna K. Love, 2019-07-10 From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge. |
| cola wars case study: The Case Study Companion Scott Andrews, 2021-05-25 The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world. This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students’ own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication. The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments. |
| cola wars case study: The Case Against Sugar Gary Taubes, 2016-12-29 More than half a billion adults and 40 million children on the planet are obese. Diabetes is a worldwide epidemic. Evidence increasingly shows that these illnesses are linked to the other major Western diseases: hypertension, heart disease, even Alzheimer's and cancer, and that shockingly, sugar is likely the single root cause. Yet the nutritional advice we receive from public health bodies is muddled, out of date, and frequently contradictory, and in many quarters still promotes the unproven hypothesis that fats are the greatest evil. With expert science and compelling storytelling, Gary Taubes investigates the history of nutritional science which, shaped by a handful of charismatic and misguided individuals, has for a hundred years denied the impact of sugar on our health. He exposes the powerful influence of the food industry which has lobbied for sugar's ubiquity - the Sugar Association even today promoting 'sugar's goodness' - and the extent that the industry has corrupted essential scientific research. He delves into the science of sugar, exposes conventional thinking that sugar is 'empty calories' as a myth, and finds that its addictive pleasures are resulting in worldwide consumption as never experienced before, to devastating effect. The Case Against Sugar is a revelatory read, which will fundamentally change the way we eat. |
| cola wars case study: Psychological Applications in Management Tomi L. Wahlstrom, 1999-04 oday's business environment requires more effective leadership than ever. In the constantly changing business environment, the leader has the central responsibility of keeping people motivated and productive. Many companies have been downsizing and laying off employees, and leaving behind employees with a wounded morale. To lift this morale, the leader needs to possess characteristics and qualities that cannot be learned from courses taken in business schools alone. These characteristics and qualities can only be learned from life itself in an individual journey of individuation. The leader needs to undergo an initiation process from immature psychology to mature psychology. Traditionally, this process is what makes men out of boys and women out of girls. In analytical psychology this journey is called the hero's journey, which is based on the hero myth and includes several different initiations and growing steps. This study investigates the different initiations included in the hero's journey and the importance of learning how, from them, to be a responsible, effective, charismatic, and powerful leader. The study also illustrates the archetypes, a term developed by Dr. Carl Jung (1959) to describe the original patterns that guide our behavior, involved in the hero's journey and what is required to get through the journey. Heroism is not discussed here in the overall sense in which the public defines heroism. As such, this study does not investigate what motivates people to risk and/or sacrifice their lives by attempting to save people from crashed airplanes. Although this aspect of sacrifice is always present in heroism, this aspect is just one of the many aspects of heroism. Neither a heroic act of saving lives nor being celebrated on the covers of a national newspaper is required to be recognized as a hero. Individuals are all heroes in their own way. Some individuals manifest their heroism in very silent ways (introversion), while other individuals seem always to be in the public eye (extroversion). The essence of heroism always involves taking a journey into the unknown and bringing some sort of knowledge out of the unknown that benefits either society or an organization. The hero brings new prosperity to the organizational wasteland. Heroism in mass media and movie entertainment is very different from heroism in the psychological sense and in the mythological sense, although there are some similar elements. The basic elements of the hero, the villain and the fair maiden, are always present in popular movies, but the steps of the hero's journey are often not involved, which leaves nothing more than a meaningless plot good only for entertainment purposes. These types of movies can steal an individual's sense of understanding of both the myth and the purpose of the hero's journey. This study is neither discussing the heroes of our popular culture, nor is this a study of Hollywood's creations or of celebrated athletes, or even of famed political and war heroes. The focus within this study is a hero's journey in the career of a leader, and how the journey can bring the light (individuation) into the darkness of the organizational wasteland. The legacy of Roberto Goizueta, who died in October 1997, during the writing of this dissertation, is also acknowledged. While his death in itself does not change the conclusions of this dissertation, his contribution to the Coca-Cola Company's success in traveling the hero's journey has been enormous. It remains to be seen what the future brings to this great company after losing such a charismatic and heroic leader. |
| cola wars case study: International Bibliography of Business History Francis Goodall, Terry Gourvish, Steven Tolliday, 2013-12-16 The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians. |
| cola wars case study: Sociological Theory in the Contemporary Era Scott Appelrouth, Laura Desfor Edles, 2010-11-29 Combines the major writings of sociology's core contemporary theorists with a historical and theoretical framework for understanding these works. This text enables students to compare and contrast core concepts and ideas, stresses contemporary applications and examples, and provides a variety of visuals and pedagogical devices. |
| cola wars case study: Business Economics Win Hornby, Robert Gammie, Stuart Wall, 2001 This introduction emphasises the business applications of economic theory, without sacrificing rigour. Hornby takes care to explain concepts such as the theory of the firm, production and game theory. |
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Cola Wars Continue: Coke and Pepsi in 2006 - UCSC
The most intense battles in the so-called cola wars were fought over the $66 billion carbonated soft drink (CSD) industry in the United States. 1 In a “carefully waged competitive struggle” that …
Cola Wars: Coca-Cola vs. PepsiCo - Wiley
In this chess game of giant firms, Coca-Cola ruled the soft-drink market throughout the 1950s, 1960s, and early 1970s. It outsold Pepsi two to one. But this was to change. Then the chess …
Strategic War Between Coca Cola and Pepsi - IJFMR
The Cola Wars, a protracted corporate rivalry between beverage titans Coca-Cola and PepsiCo, has been a compelling saga in the annals of business competition. Originating in the late 1800s …
COLA WARS - dspace.vnbrims.org:13000
This report addresses the Coca-Cola Chadda Group, an independent bottler having fixed contract with Coca-Cola Co., by SMART Solutions Consultancy firm private limited. It highlights the …
Harvard Case Study Solution & Analysis - HBR Case Study …
COLA WARS CASE STUDY PRESENTATION Vedat Yagiz Kocak Martyna Maciejczyk Andreas COCA - COLA Formulated in 1886, Atlanta, USA The brand first advertised in 1891 First …
Case: Cola Wars Continued: Coke versus Pepsi in the Twenty …
Case: Cola Wars Continued: Coke versus Pepsi in the Twenty-First Century Intro: Syllabus Page 16 The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry …
Coke versus Pepsi - UW Faculty Web Server
At the end of the 20th century, Coca-Cola and PepsiCo were the two largest beverage companies in the world. Their competition had been fierce and enduring, but some industry observers …
Cola Wars Case Analysis
It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of …
Hbr Case Study Cola Wars (Download Only) - wclc2015.iaslc.org
Hbr Case Study Cola Wars - events.taa.org One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from …
STRATEGIC MANAGEMENT BUSMHR 4490 - Ohio State …
Case Study Questions: Cola Wars Continue: Coke & Pepsi 1. Why, historically, has the soft drink industry been so profitable? 2. Using the competitive forces model compare the attractiveness …
Cola War Continues Coke and Pepsi in 2010 Case Solution
Situation • Coca-Cola and Pepsi-Cola begin in late 19th Century • Become leaders in Carbonated Soft Drink (CSI)) oligopoly (Later bottling industry) growth 1975-1990 2009: Combined of US …
Redefining The Rules Of Engagement of the Cola Wars
In the case of the soft drink industry, both major players have been redefining the rules of engagement in the Cola Wars, as both Coca-Cola and PepsiCo are using multi-point CSR …
Cola Wars Case Analysis - db01.ces.funai.edu.ng
It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of …
The Pepsi Refresh Project: A Thirst for Change - Homeworkgain
The Cola Wars In the 1970s, Pepsi’s rising sales began to challenge those of the market leader, Coca-Cola—and the “cola wars” began. Pepsi was fighting against a formidable competitor. In …
Harvard Case Study Solution & Analysis - HBR Case Study …
Cola Wars Continue: Pepsi and Coke Harvard Case Solution & Analysis TheCaseSolutions.com Challenge Consumption of CSD is dropping Nearly all competitive advantage in CSD industry …
Cola Wars Case Analysis
Cola Wars: Coca-Cola vs. PepsiCo - Wiley Intense. competition between Pepsi and Coca-Cola has characterized the soft- drink industry for decades. In this chess game of giant firms, Coca …
Hbr Case Study Cola Wars (2024) - naclc2019.iaslc.org
Hbr Case Study Cola Wars (Download Only) Cola Wars: Coca-Cola vs. PepsiCo - Wiley In this chess game of giant firms, Coca-Cola ruled the soft-drink market throughout the 1950s, …
The power of brand storytelling: A case study of Coca-Cola on …
Specifically, this study will delve into the case of Coca-Cola, a renowned global brand with a rich history of successful brand storytelling, to understand how it has utilized this strategy to build a …
Cola Wars - University at Albany
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century I. Case issue: Implications of strategic rivalry on cola industry's structure and performance (See Exhibits 1 & 2 for analysis)
Cola Wars Continue: Coke and Pepsi in 2006 - UCSC
The most intense battles in the so-called cola wars were fought over the $66 billion carbonated soft drink (CSD) industry in the United States. 1 In a “carefully waged competitive struggle” …
The Coca-Cola Company Struggles with Ethical Crises
Since the 1990s Coca-Cola has been accused of unethical behavior in a number of areas, in- cluding product safety, anti-competitiveness, racial discrimination, channel stuffing, dis- tributor …
Cola Wars: Coca-Cola vs. PepsiCo - Wiley
In this chess game of giant firms, Coca-Cola ruled the soft-drink market throughout the 1950s, 1960s, and early 1970s. It outsold Pepsi two to one. But this was to change. Then the chess …
Strategic War Between Coca Cola and Pepsi - IJFMR
The Cola Wars, a protracted corporate rivalry between beverage titans Coca-Cola and PepsiCo, has been a compelling saga in the annals of business competition. Originating in the late …
COLA WARS - dspace.vnbrims.org:13000
This report addresses the Coca-Cola Chadda Group, an independent bottler having fixed contract with Coca-Cola Co., by SMART Solutions Consultancy firm private limited. It highlights the …
Harvard Case Study Solution & Analysis - HBR Case Study …
COLA WARS CASE STUDY PRESENTATION Vedat Yagiz Kocak Martyna Maciejczyk Andreas COCA - COLA Formulated in 1886, Atlanta, USA The brand first advertised in 1891 First …
Case: Cola Wars Continued: Coke versus Pepsi in the Twenty …
Case: Cola Wars Continued: Coke versus Pepsi in the Twenty-First Century Intro: Syllabus Page 16 The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry …
Coke versus Pepsi - UW Faculty Web Server
At the end of the 20th century, Coca-Cola and PepsiCo were the two largest beverage companies in the world. Their competition had been fierce and enduring, but some industry observers …
Cola Wars Case Analysis
It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of …
Hbr Case Study Cola Wars (Download Only)
Hbr Case Study Cola Wars - events.taa.org One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola …
STRATEGIC MANAGEMENT BUSMHR 4490 - Ohio State …
Case Study Questions: Cola Wars Continue: Coke & Pepsi 1. Why, historically, has the soft drink industry been so profitable? 2. Using the competitive forces model compare the attractiveness …
Cola War Continues Coke and Pepsi in 2010 Case Solution
Situation • Coca-Cola and Pepsi-Cola begin in late 19th Century • Become leaders in Carbonated Soft Drink (CSI)) oligopoly (Later bottling industry) growth 1975-1990 2009: Combined of US …
Redefining The Rules Of Engagement of the Cola Wars
In the case of the soft drink industry, both major players have been redefining the rules of engagement in the Cola Wars, as both Coca-Cola and PepsiCo are using multi-point CSR …
Cola Wars Case Analysis - db01.ces.funai.edu.ng
It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of …
The Pepsi Refresh Project: A Thirst for Change - Homeworkgain
The Cola Wars In the 1970s, Pepsi’s rising sales began to challenge those of the market leader, Coca-Cola—and the “cola wars” began. Pepsi was fighting against a formidable competitor. In …
Harvard Case Study Solution & Analysis - HBR Case Study …
Cola Wars Continue: Pepsi and Coke Harvard Case Solution & Analysis TheCaseSolutions.com Challenge Consumption of CSD is dropping Nearly all competitive advantage in CSD industry …
Cola Wars Case Analysis
Cola Wars: Coca-Cola vs. PepsiCo - Wiley Intense. competition between Pepsi and Coca-Cola has characterized the soft- drink industry for decades. In this chess game of giant firms, Coca …
Hbr Case Study Cola Wars (2024) - naclc2019.iaslc.org
Hbr Case Study Cola Wars (Download Only) Cola Wars: Coca-Cola vs. PepsiCo - Wiley In this chess game of giant firms, Coca-Cola ruled the soft-drink market throughout the 1950s, …
The power of brand storytelling: A case study of Coca-Cola …
Specifically, this study will delve into the case of Coca-Cola, a renowned global brand with a rich history of successful brand storytelling, to understand how it has utilized this strategy to build a …
