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| color psychology light blue: 13 Things Mentally Strong People Don't Do Amy Morin, 2017-03-07 A psychotherapist describes how mentally strong people focus on the positive to overcome life's challenges and offers practical strategies to combat the 13 negative, but common, habits that can derail happiness and hold people back from success. 100,000 first printing. |
| color psychology light blue: The Elements of Color Johannes Itten, 1970 Includes color circles, spheres, and scales as well as suggested exercises. |
| color psychology light blue: Color Psychology and Color Therapy Faber Birren, 2013-11 2013 Reprint of 1950 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, Good smelling colors are pink, lilac, orchid, cool green, aqua blue. Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as warm color dominant subjects. On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as cold color dominant subjects and are recognized as finding it challenging to adapt themselves to new environments and situations. By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, perhaps as an escape, the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it. Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 Neurotics and Psychotics is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research. |
| color psychology light blue: Handbook of Color Psychology Andrew J. Elliot, Mark D. Fairchild, Anna Franklin, 2015-12-17 We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study. |
| color psychology light blue: The Little Book of Colour Karen Haller, 2019-08-29 A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better. |
| color psychology light blue: Your Favorite Color Has a Meaning Tracy Edwards-Wright, 2011-12-17 The usage of colors has a profound effect on communication. Various colors affect moods, feelings, and emotions. It is a phenomenal communication tool and can be used to influence mood and cause psychological reactions such as the color purple which is romantic. Purple also denotes luxury, royalty, and sophistication. Additionally, gold symbolizes wealth, good health, and success. Whether we're a wealthy gold, or a tranquil blue, our color preferences are a key to comprehending our personalities. You are invited to find out what the author has to say about your favorite color, how it affects your feelings, and also, how it brings clarity to who you really are. |
| color psychology light blue: Biocentrism Robert Lanza, Bob Berman, 2010-02-02 Robert Lanza is one of the most respected scientists in the world — a US News & World Report cover story called him a “genius and a “renegade thinker, even likening him to Einstein. Lanza has teamed with Bob Berman, the most widely read astronomer in the world, to produce Biocentrism, a revolutionary new view of the universe. Every now and then a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationship with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western, natural philosophy is undergoing a sea change again, increasingly being forced upon us by the experimental findings of quantum theory, and at the same time, towards doubt and uncertainty in the physical explanations of the universe's genesis and structure. Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around. In this paradigm, life is not an accidental byproduct of the laws of physics. Biocetnrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe—our own—from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism will shatter the reader's ideas of life--time and space, and even death. At the same time it will release us from the dull worldview of life being merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal. The 21st century is predicted to be the Century of Biology, a shift from the previous century dominated by physics. It seems fitting, then, to begin the century by turning the universe outside-in and unifying the foundations of science with a simple idea discovered by one of the leading life-scientists of our age. Biocentrism awakens in readers a new sense of possibility, and is full of so many shocking new perspectives that the reader will never see reality the same way again. |
| color psychology light blue: Colour Psychology Today June McLeod, 2016-12-09 Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work. |
| color psychology light blue: Interaction of Color Josef Albers, 2013-06-28 An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory. |
| color psychology light blue: Colour for Web Design Cameron Chapman, 2014-06-16 Colour is one of the most powerful tools at a designer's disposal, yet few truly understand how much it can do for them, and the immediate difference it will make to the popularity and success of their website. This is the complete guide to creating a unique, practical and appropriate colour palette for any web design project. Building on the basics, starting with essential - often misunderstood - terminology and an understanding of traditional colour palettes, the book then moves on to practical, real-world examples of sites with fantastic colour schemes. A one-stop shop for a complete knowledge of digital colour, this book will give the designer the confidence to create their own palettes and apply colour successfully to their designs. |
| color psychology light blue: Color Psychology - How Colors Influence Financial Decisions Digital World, 2024-09-06 Hello everyone! I'm excited to introduce you to the fascinating world of financial psychology. In this series, we'll explore how our emotions, beliefs, and behaviors influence our financial decisions. We'll see how this understanding can transform our relationship with money and help us achieve our goals. What is Financial Psychology? Financial psychology studies the relationship between the human mind and money. It explores how psychological factors such as emotions, perceptions, and beliefs influence our financial decisions. It combines concepts from psychology and economics to understand financial behavior. Financial psychology isn't just about numbers and graphs. It helps us understand why we sometimes make financial decisions that don't make rational sense. By understanding the psychological mechanisms behind our decisions, we can make more informed decisions that align with our goals. The Power of Emotions in Finance Emotions such as fear, greed, and anxiety significantly influence our financial decisions. Fear of losing money can lead to conservative decisions, while greed can lead to excessive risk-taking. Hope for a better future can motivate us to save, but it can also lead us to invest in high-risk assets. Emotions are like an internal GPS that guides us in our financial decisions. However, they can lead us down a wrong path if not managed properly. By identifying and understanding our emotions, we can make more rational decisions that are aligned with our long-term goals. Cognitive Biases and Finance Cognitive biases are mental shortcuts we use to make decisions faster, but they can lead us to make mistakes. Examples of biases include loss aversion, confirmation bias, and herd behavior. How to identify and overcome these biases to make sounder financial decisions. Our brains are incredible machines, but they are also prone to making mistakes. Cognitive biases are like optical illusions that distort our perception of reality. By being aware of these biases, we can take steps to counteract their effects and make more rational decisions. The Importance of Financial Habits Our financial habits are shaped by our experiences and beliefs. The importance of developing healthy financial habits, such as saving, investing, and planning for the future. How to create new habits and break old financial habits. Our financial habits are like paths we follow on autopilot. If we want to change our financial results, we need to change our paths. By developing new positive financial habits, we can transform our financial lives. Financial psychology offers us a new perspective on money. Instead of seeing money as an end in itself, we can see it as a means to achieve our goals and live a more fulfilling life. |
| color psychology light blue: The Smashing Idea Book Cameron Chapman, 2011-08-15 Presents a collection of design ideas and more than seven hundred examples from websites to help create an effective Web site. |
| color psychology light blue: The People Code Taylor Hartman, 2007-09-18 Motive matters! Give me five minutes and I can predict your life success. I can help you understand why you do what you do by identifying your Core Motive. —Dr. Taylor Hartman In his life-changing book, Dr. Taylor Hartman introduces you to the People Code and why people do what they do. The concept of Motive is a fresh method for analyzing your own innate personality as well as that of those around you. You then have the ability to utilize that knowledge to improve workplace and personal relationships. As an author, psychologist, and leadership coach, Dr. Hartman offers a remarkably astute system for segmenting everyone into specific Motive-types denoted by a color: Red (power wielders), Blue (do-gooders), White (peacekeepers), and Yellow (fun lovers). He then explains how to ensure that all possible alliances between them function at optimum effectiveness. If you struggle with self-acceptance and have questions about why you and others act the way you do, Dr. Hartman and The People Code can help you maximize your life success by improving your day-to-day relationships. |
| color psychology light blue: How People Learn National Research Council, Division of Behavioral and Social Sciences and Education, Board on Behavioral, Cognitive, and Sensory Sciences, Committee on Developments in the Science of Learning with additional material from the Committee on Learning Research and Educational Practice, 2000-08-11 First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methodsâ€to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education. |
| color psychology light blue: Aspects of Colour Harald Arnkil, Esa Hämäläinen, 1995 Artikelsamling fra International Conference on Colour Education, UIAH, August 1994. |
| color psychology light blue: Children's Dreams C. G. Jung, 2012-01-12 In the 1930s C. G. Jung embarked upon a bold investigation into childhood dreams as remembered by adults to better understand their significance to the lives of the dreamers. Jung presented his findings in a four-year seminar series at the Swiss Federal Institute of Technology in Zurich. Children's Dreams marks their first publication in English, and fills a critical gap in Jung's collected works. Here we witness Jung the clinician more vividly than ever before--and he is witty, impatient, sometimes authoritarian, always wise and intellectually daring, but also a teacher who, though brilliant, could be vulnerable, uncertain, and humbled by life's great mysteries. These seminars represent the most penetrating account of Jung's insights into children's dreams and the psychology of childhood. At the same time they offer the best example of group supervision by Jung, presenting his most detailed and thorough exposition of Jungian dream analysis and providing a picture of how he taught others to interpret dreams. Presented here in an inspired English translation commissioned by the Philemon Foundation, these seminars reveal Jung as an impassioned educator in dialogue with his students and developing the practice of analytical psychology. An invaluable document of perhaps the most important psychologist of the twentieth century at work, this splendid volume is the fullest representation of Jung's views on the interpretation of children's dreams, and signals a new wave in the publication of Jung's collected works as well as a renaissance in contemporary Jung studies. |
| color psychology light blue: The Tangled Mind Nick Kolenda, 2019-04-30 The Tangled Mind argues that a small group of sensory concepts sculpted your perception of the world. Today, your entire knowledge rests upon a sensory foundation. In this book, you'll learn how those sensory underpinnings influence perception and behavior, including deep-rooted beliefs and values (e.g., morality, religion, politics). |
| color psychology light blue: The Designer's Guide to Color Combinations Leslie Cabarga, 1999-03-15 If you're from the I don't know zip about color - but I know what I like school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, bad color and much more. Even if you don't know what you're looking for, you'll know it when you see it here. It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs. |
| color psychology light blue: Anthropology of Color Robert E. MacLaury, Galina V. Paramei, Don Dedrick, 2007-11-21 The field of color categorization has always been intrinsically multi- and inter-disciplinary, since its beginnings in the nineteenth century. The main contribution of this book is to foster a new level of integration among different approaches to the anthropological study of color. The editors have put great effort into bringing together research from anthropology, linguistics, psychology, semiotics, and a variety of other fields, by promoting the exploration of the different but interacting and complementary ways in which these various perspectives model the domain of color experience. By so doing, they significantly promote the emergence of a coherent field of the anthropology of color. As of February 2018, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched. |
| color psychology light blue: Reading by the Colors Helen Irlen, 2005-07-05 This new edition of Reading by the Colors includes significant breakthroughs and new applications for use with the Irlen Method to aid in the treatment of reading disabilities. |
| color psychology light blue: Color Psychology And Color Therapy; A Factual Study Of The Influence of Color On Human Life Faber Birren, 2016-03-28 A detailed study of the various sources and biological and emotional uses of color in all phases of human existence by a leading researcher in the field. |
| color psychology light blue: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| color psychology light blue: Happy Starts at Home Rebecca West, 2020-02-18 Use your home as a tool to make better changes happen in your life. Through aligning your heart, home, and health, experience first-hand how small changes make a big difference. What does it take to be happy at home? It's not about buying or not buying a new sofa. It's about whether your home is working for you in the best way. Your home can directly improve your well-being and contentment with better health, sleep, and relationships, and ultimately decrease your stress levels to increase your all-round happiness. Design expert Rebecca West helps you to learn how to achieve a geographical cure without actually relocating and how to redecorate so you can feel best in your space. Along with beautiful photographs, there are a variety of self-assessment activities to connect your financial, emotional and physical health to your space to ensure it nurtures your vision – and while doing so, investing your time and money more effectively too. With the valuable advice in Happy Starts at Home, you can commit to a philosophy of buying fewer things and doing more to discover what's holding you back, in order to find joy and create a home that makes you smile. |
| color psychology light blue: A Little Life Hanya Yanagihara, 2016 Moving to New York to pursue creative ambitions, four former classmates share decades marked by love, loss, addiction, and haunting elements from a brutal childhood. |
| color psychology light blue: A Field Guide To Getting Lost Rebecca Solnit, 2009-08-06 In this investigation into loss, losing and being lost, Rebecca Solnit explores the challenges of living with uncertainty. A Field Guide to Getting Lost takes in subjects as eclectic as memory and mapmaking, Hitchcock movies and Renaissance painting. Beautifully written, this book combines memoir, history and philosophy, shedding glittering new light on the way we live now. |
| color psychology light blue: The Luscher Color Test Max Lüscher, 1990-09-15 |
| color psychology light blue: The Silent Patient Alex Michaelides, 2019-02-05 - THE RECORD-BREAKING, MULTIMILLION COPY GLOBAL BESTSELLER AND TIKTOK SENSATION - Discover the #1 New York Times and Sunday Times bestselling thriller with a jaw-dropping twist that everyone is talking about - as seen on TikTok. Soon to be a major film. Alicia Berenson lived a seemingly perfect life until one day six years ago. When she shot her husband in the head five times. Since then she hasn't spoken a single word. It's time to find out why. READERS LOVE THE SILENT PATIENT ⭐⭐⭐⭐⭐ 'Everything you need from a psychological thriller with a killer twist that is impossible to see coming!' ⭐⭐⭐⭐⭐ 'Fiendishly clever ... believe the hype.' ⭐⭐⭐⭐⭐ 'Grabs your afternoon from the start and never lets go' ⭐⭐⭐⭐⭐ 'A fantastic thriller with an incredible plot twist that I really didn't see coming. I highly recommend.' ⭐⭐⭐⭐⭐ 'OMG, my heart is still pounding from the final chapters of this amazing thriller.' ⭐⭐⭐⭐⭐ 'I'm honestly speechless, best book I have read for a very long time' ⭐⭐⭐⭐⭐ 'The twists when they come, wow oh wow!' CRITICALLY ACCLAIMED 'The perfect thriller' AJ FINN 'Terrific' - THE TIMES Crime Book of the Month 'Smart, sophisticated suspense' - LEE CHILD 'Compelling' - OBSERVER 'Absolutely brilliant' - STEPHEN FRY 'A totally original psychological mystery' - DAVID BALDACCI 'One of the best thrillers I've read this year' - CARA HUNTER 'The pace and finesse of a master' - BBC CULTURE |
| color psychology light blue: CPTED and Traditional Security Countermeasures Lawrence Fennelly, Marianna Perry, 2018 CTPED and Traditional Security Countermeasures: 150 Things You Should Know is a handy reference for both seasoned professionals and those just starting out in security and law enforcement. Crime Prevention Through Environmental Design (CPTED) is a foundational concept to physical security and can be incorporated widely in security policies, plans, and procedures. It has proven effective over the many years insofar as building and campus design, security architecture, and creating an overall security culture in any workplace. The authors have collected a broad array of topics together, garnered through their many years of real-world experience in the field. Security solutions that address a wide range of physical security challenges are presented in an easy to follow format. Security practitioners and law enforcement professionals alike will find practical tips to understand and manage their security program, including access control, target hardening, command and control, physical security protections, and visitor management, among a myriad of other topics. This will be a must-have reference for professionals looking for real-world recommendations for physical security solutions. |
| color psychology light blue: Encyclopedia of Color Science and Technology Renzo Shamey, 2023-09-29 This fully revised and expanded 2nd edition provides a single authoritative resource describing the concepts of color and the application of color science across research and industry. Significant changes for the 2nd edition include: New and expanded sections on color engineering More entries on fundamental concepts of color science and color terms Many additional entries on specific materials Further material on optical concepts and human visual perception Additional articles on organisations, tools and systems relevant to color A new set of entries on 3D presentation of color In addition, many of the existing entries have been revised and updated to ensure that the content of the encyclopedia is current and represents the state of the art. The work covers the full gamut of color: the fundamentals of color science; the physics and chemistry; color as it relates to optical phenomena and the human visual system; and colorants and materials. The measurement of color is described through entries on colorimetry, color spaces, color difference metrics, color appearance models, color order systems and cognitive color. The encyclopedia also has extensive coverage of applications throughout industry, including color imaging, color capture, display and printing, and descriptions of color encodings, color management, processing color and applications relating to color synthesis for computer graphics are included. The broad scope of the work is illustrated through entries on color in art conservation, color and architecture, color and education, color and culture, and biographies of some of the key figures involved in color research throughout history. With over 250 entries from color science researchers across academia and industry, this expanded 2nd edition of the Encyclopedia of Color Science and Technology remains the most important single resource in color science. |
| color psychology light blue: The Secret Lives of Colour Kassia St Clair, 2016-10-20 THE SUNDAY TIMES BESTSELLER 'A mind-expanding tour of the world without leaving your paintbox. Every colour has a story, and here are some of the most alluring, alarming, and thought-provoking. Very hard painting the hallway magnolia after this inspiring primer.' Simon Garfield The Secret Lives of Colour tells the unusual stories of the 75 most fascinating shades, dyes and hues. From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history. In this book Kassia St Clair has turned her lifelong obsession with colours and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilisation. Across fashion and politics, art and war, The Secret Lives of Colour tell the vivid story of our culture. |
| color psychology light blue: If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling Patti Bellantoni, 2012-10-02 If it's Purple, Someone's Gonna Die is a must-read book for all film students, film professionals, and others interested in filmmaking. This enlightening book guides filmmakers toward making the right color selections for their films, and helps movie buffs understand why they feel the way they do while watching movies that incorporate certain colors. Guided by her twenty-five years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors, each of which triggers very specific emotional states. For example, the author explains that films with a dominant red influence have themes and characters that are powerful, lusty, defiant, anxious, angry, or romantic and discusses specific films as examples. She explores each film, describing how, why, and where a color influences emotions, both in the characters on screen and in the audience. Each color section begins with an illustrated Home Page that includes examples, anecdotes, and tips for using or avoiding that particular color. Conversations with the author's colleagues-- including award-winning production designers Henry Bumstead (Unforgiven) and Wynn Thomas (Malcolm X) and renowned cinematographers Roger Deakins (The Shawshank Redemption) and Edward Lachman (Far From Heaven)--reveal how color is often used to communicate what is not said. Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase readers awareness of the colors around us and how they make us feel, act, and react. *Learn how your choice of color can influence an audience's moods, attitudes, reactions, and interpretations of your movie's plot *See your favorite films in a new light as the author points out important uses of color, both instinctive and intentional *Learn how to make good color choices, in your film and in your world. |
| color psychology light blue: The Science of Color Optical Society of America. Committee on Colorimetry, 1963 |
| color psychology light blue: Color, Environment, and Human Response Frank H. Mahnke, 1996-04-09 Written for architects, interior designers, and color consultants, this ambitious study explores the psychological and physiological effects of color in the man-made environment. Scientific findings and industry-by-industry examples are furnished to help professionals specify colors that will create healthful environments in hospitals, schools, restaurants, and other public facilities. |
| color psychology light blue: What Your Customer Wants and Can't Tell You Melina Palmer, 2021-05-13 Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants |
| color psychology light blue: Before the Coffee Gets Cold Toshikazu Kawaguchi, 2020-11-17 PREORDER YOUR COPY OF BEFORE WE FORGET KINDNESS, the fifth book in the best-selling and much loved series, NOW! *NOW AN LA TIMES BESTSELLER* *OVER ONE MILLION COPIES SOLD* *AN INTERNATIONAL BESTSELLER* If you could go back in time, who would you want to meet? In a small back alley of Tokyo, there is a café that has been serving carefully brewed coffee for more than one hundred years. Local legend says that this shop offers something else besides coffee—the chance to travel back in time. Over the course of one summer, four customers visit the café in the hopes of making that journey. But time travel isn’t so simple, and there are rules that must be followed. Most important, the trip can last only as long as it takes for the coffee to get cold. Heartwarming, wistful, mysterious and delightfully quirky, Toshikazu Kawaguchi’s internationally bestselling novel explores the age-old question: What would you change if you could travel back in time? Meet more wonderful characters in the rest of the captivating Before the Coffee Gets Cold series: Tales from the Cafe Before Your Memory Fades Before We Say Goodbye And the upcoming BEFORE WE FORGET KINDESS |
| color psychology light blue: When We Cease to Understand the World Benjamín Labatut, 2020-09-03 SELECTED FOR BARACK OBAMA'S SUMMER READING LIST 'A monstrous and brilliant book' Philip Pullman 'Wholly mesmerising and revelatory... Completely fascinating' William Boyd Sometimes discovery brings destruction When We Cease to Understand the World shows us great minds striking out into dangerous, uncharted terrain. Fritz Haber, Alexander Grothendieck, Werner Heisenberg, Erwin Schrödinger: these are among the luminaries into whose troubled lives we are thrust as they grapple with the most profound questions of existence. They have strokes of unparalleled genius, they alienate friends and lovers, they descend into isolated states of madness. Some of their discoveries revolutionise our world for the better; others pave the way to chaos and unimaginable suffering. The lines are never clear. With breakneck pace and wondrous detail, Benjamín Labatut uses the imaginative resources of fiction to break open the stories of scientists and mathematicians who expanded our notions of the possible. |
| color psychology light blue: Brain-Based Learning Eric Jensen, Liesl McConchie, 2020-03-16 Learn how to teach like a pro and have fun, too! The more you know about the brains of your students, the better you can be at your profession. Brain-based teaching gives you the tools to boost cognitive functioning, decrease discipline issues, increase graduation rates, and foster the joy of learning. This innovative, new edition of the bestselling Brain-Based Learning by Eric Jensen and master teacher and trainer Liesl McConchie provides an up-to-date, evidence-based learning approach that reveals how the brain naturally learns best in school. Based on findings from neuroscience, biology, and psychology, you will find: In-depth, relevant insights about the impact of relationships, the senses, movement, and emotions on learning Savvy strategies for creating a high-quality learning environment, complete with strategies for self-care Teaching tools to motivate struggling students and help them succeed that can be implemented immediately This rejuvenated classic with its easy-to-use format remains the guide to transforming your classroom into an academic, social, and emotional success story. |
| color psychology light blue: Archetypal Psychology James Hillman, 2021-03-30 Originally written for the Enciclopedia del Novecento, Archetypal Psychology, ?Volume 1 of the Uniform Edition of the Writings of James Hillman, is a concise, instructive introduction to polytheism, Greek mythology, the soul-spirit distinction, anima mundi, psychopathology, soul-making, imagination, therapeutic practice, and the writings of C.??G. Jung, Henry Corbin, and Adolf Portmann in the formulation of the field of Archetypal Psychology. |
| color psychology light blue: The Beginner's Guide to Colour Psychology Angela Wright, 1998 Angela Wright explains exactly what colour is and how it works, discussing traditional ideas about its influence on behaviour and mood before going on to describe the discoveries she has made over the last twenty years. It shows you how to apply the theory of colour to yourself and your wardrobe, whatever your gender, race or colouring, and expands on applications in your home, your workplace and in commercial design. Personality types and their relationship with specific colours and tones are described fully. Quizzes and practical examples help you to work out your 'personal palette' and identify which colours are most supportive for you. The combination of practical advice and insight into the human condition is irresistible. |
| color psychology light blue: Colour Numerology June McLeod, 2015-11-28 Rediscover your soul colour, number and musical key using June’s unique and successful method, working with colour and number. She first created the 3 number system, and then further developed the system to 4 numbers to reveal the soul number, the attributes to be brought in. Using her system, she rightly predicted a girl for David and Victoria Beckham’s fourth child many months prior to their daughter Harper’s birth, as well as predicting that Barack Obama would win his second term in office. She continues to fine tune her system, far beyond its original use. However, she acknowledges how difficult it is to be exact and precise for any predictive system, yet she perseveres to fine-tune it. Only someone of June’s calibre and with her colour knowledge can successfully attempt such a feat. Numerology is not new, combining colour with number in this specific way IS new. Her system is new and unique. June holds all rights to her invention. Often copied, never bettered. Her system reveals fortuitous times to commence any endeavour such as a new relationship, a move, career progression or business start-up. Her system benefits everyone by highlighting the possibilities and opportunities as they arise, and noting the pitfalls. Colour Numerology will appeal to those with an interest in complementary avenues to predict events in their own lives and unlock success. It is best used in conjunction with Colour Therapy A – Z (Matador, 2015), as well as the Colours of the Soul book and CD, digitally available (O Books, 2006). |
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Color provides a more connected, direct, and proactive approach by assessing cancer risk and making screening more accessible, accelerating time to diagnosis, guiding patients through …
Genetic Testing - Color Health
Nov 18, 2015 · Color’s cancer, heart, and medication health areas focus on genetic results that have clear next steps for you and your doctor**. Easy and supported. Color can send reports to …
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Color mobilizes to change access to critical COVID-19 testing, vaccination, and treatment services. On March 16th, 2020, the first stay-at-home orders were issued in the San Francisco …
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Color offers one of the most accessible, clinical-grade genetic testing services available today, analyzing genes associated with risk for common cancers and heart conditions — and how the …
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