| columbia masters in strategic communication: Strategic Communications for Nonprofits Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks, 2008-09-17 This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology. |
| columbia masters in strategic communication: Organizational Listening for Strategic Communication Katie R. Place, 2023-06-19 Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening. |
| columbia masters in strategic communication: Internet-based Workplace Communications Kirk St. Amant, Pavel Zemliansky, 2005-01-01 The essays in this collection advance the project of articulating online workplaces as real and significant, as complex networks of relations that we need to take seriously. The emergent culture of networked communication poses many interesting challenges for researchers, teachers, and writers. In an emergent culture, even the terminologies we use to identify the subject are contested, making it difficult to agree on what we're writing about in the first place, not to mention our reasons for studying it or how we might best meet the challenges it poses. |
| columbia masters in strategic communication: Research Handbook on Strategic Communication Jesper Falkheimer, Mats Heide, 2022-12-13 Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. |
| columbia masters in strategic communication: Shooting for Stars Christine Webb, 2024-05-21 A charming romantic dramedy from the author of The Art of Insanity High schooler Skyler Davidson spends most of her time with her pet rat, Five. The daughter of scientists, she’s determined to finish her late mother's research on neutron stars. So she teams up with aspiring videographer, Cooper, to film a submission for a NASA internship—all while keeping it a secret from her dad, who doesn’t expect any trouble from his obviously college-bound daughter. As Skyler and Cooper grow closer, it turns out that Skyler’s dad has a new love interest as well: a hot makeup influencer who likes to put her nose where it doesn’t belong. She’ll keep hush on Skyler’s NASA plans, if Skyler agrees to get to know her. Now Skyler’s tangled up in a budding romance, an unexpected friendship, and the stress of having to retake her SATs. Will Skyler’s dream of stars collapse and explode, or can dad and daughter reconcile and change their trajectory? |
| columbia masters in strategic communication: Leadership Development in Public Relations Marlene S. Neill, 2024-01-19 Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership. |
| columbia masters in strategic communication: Perspectives on Purpose Nina Montgomery, 2019-02-14 Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges. |
| columbia masters in strategic communication: Qualitative Methods in Public Health Elizabeth E. Tolley, Priscilla R. Ulin, Natasha Mack, Elizabeth T. Robinson, Stacey M. Succop, 2016-05-09 Qualitative Methods in Public Health: A Field Guide for Applied Research, 2nd Edition provides a practical orientation to conducting effective qualitative research in the public health sphere. With thorough examination and simple explanations, this book guides you through the logic and workflow of qualitative approaches, with step-by-step guidance on every phase of the research. Students learn how to identify and make use of theoretical frameworks to guide your study, design the study to answer specific questions, and achieve their research goals. Data collection, analysis, and interpretation are given close attention as the backbone of a successful study, and expert insight on reporting and dissemination helps you get your work noticed. This second edition features new examples from global health, including case studies specifically illustrating study design, web and mobile technologies, mixed methods, and new innovations in information dissemination. Pedagogical tools have been added to help enhance your understanding of research design and implementation, and extensive appendices show you how these concepts work in practice. Qualitative research is a powerful tool for public health, but it's very easy to get it wrong. Careful study design and data management are critical, and it's important to resist drawing conclusions that the data cannot support. This book shows you how to conduct high-quality qualitative research that stands up to review. |
| columbia masters in strategic communication: Hostile Intent and Counter-Terrorism Glyn Lawson, Alex Stedmon, 2017-09-18 This volume presents world-leading ideas and research that explores some of the most prominent topics relevant to detecting terrorism. The book is divided into six key themes: conceptualising terrorism, deception and decision making, social and cultural factors in terrorism, modelling hostile intent, strategies for counter-terrorism, and future directions. Twenty two chapters cover the spectrum of detecting terrorist activities, hostile intent, crowded public spaces and suspicious behaviour. The work draws from high impact research findings and presents case-studies to help communicate concepts. Specific areas of interest include methodological issues in counter-terrorism, counter terrorism policy and its impact on end users, novel research methods and innovative technologies in counter-terrorism. A variety of disciplines are represented by this work, including: ergonomics/human factors, psychology, criminology, cognitive science, sociology, political theory, art/design, engineering and computer science. This book not only expands the knowledge base of the subject area and is therefore of prime relevance to researchers investigating counter-terrorism, but provides a valuable resource to security stakeholders at policy and practitioner levels. |
| columbia masters in strategic communication: Pitch, Tweet, or Engage on the Street Kara Alaimo, 2020-12-29 The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets. |
| columbia masters in strategic communication: Until Tuesday Luis Carlos Montalvan, 2011-05-03 A heartwarming dog story like no other: Tuesday, a lovable golden retriever, changes a former soldier’s life forever. A highly decorated captain in the U.S. Army, Luis Montalván never backed down from a challenge during his two tours of duty in Iraq. After returning home from combat, however, his physical wounds and crippling post-traumatic stress disorder began to take their toll. He wondered if he would ever recover. Then Luis met Tuesday, a sensitive golden retriever trained to assist people with disabilities. Tuesday had lived among prisoners and at a home for troubled boys, and he found it difficult to trust in or connect with a human being–until Luis. Until Tuesday is the story of how two wounded warriors, who had given so much and suffered the consequences, found salvation in each other. It is a story about war and peace, injury and recovery, psychological wounds and spiritual restoration. But more than that, it is a story about the love between a man and dog, and how, together, they healed each other’s souls. |
| columbia masters in strategic communication: 國防雜誌34卷第1期 國防大學, 1985-07-01 |
| columbia masters in strategic communication: Identity and Communication Dominic L Lasorsa, America Rodriguez, 2013-04-12 Identity and Communication offers an innovative take on traditional topics of intercultural communication while promoting new ideas and progressive theories.With essays by emerging voices in identity communication, volume contributors discuss the ways that racial, cultural, and gender identities are perceived and relayed within those communities and the media. The text’s essays are structured into four parts, each highlighting different themes of identity communication, from general approaches to racial perceptions to female and adolescent identities. Originating from the University of Texas at Austin‘s New Agendas in Communication symposium, this volume represents some of the latest and most forward-looking scholarship currently available. |
| columbia masters in strategic communication: Strategic Urban Health Communication Charles C. Okigbo, 2013-12-05 Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication. |
| columbia masters in strategic communication: Communication in Uncertain Times Sabine Einwiller, Jens Seiffert-Brockmann, Stefania Romenti, Chiara Valentini, 2024-05-31 Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. |
| columbia masters in strategic communication: Strategic Social Media as Activism Adrienne A. Wallace, Regina Luttrell, 2023-08-25 Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level. |
| columbia masters in strategic communication: Peterson's Annual Guides to Graduate Study Peterson's Guides, Inc, 1983 |
| columbia masters in strategic communication: Social Media and Strategic Communications Hana S. Noor Al-Deen, J. Hendricks, 2013-05-20 Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. |
| columbia masters in strategic communication: Communication and Implementation Jack J. Phillips, Wendi Friedman Tush, 2016-05-12 Communication and Implementation Communication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Communication and Implementation explores two important topics that are vital to the ROI Methodology--reporting results and sustaining the process. The authors show how to report results that will ensure that the audience has the information needed so that the improvement processes will be implemented successfully. The book explores the range of reporting methods, including face-to-face meetings, brief reports, one-page summaries, routine communication, mass-audience techniques, and electronic communications. The authors offer suggestions for determining the best methods to employ. In addition, Communication and Implementation contains information on how to keep the ROI process going for the long haul and how to make it a valued process for any organization. |
| columbia masters in strategic communication: Integrating Service-Learning and Consulting in Distance Education Marie-Line Germain, 2019-07-01 As distance learning continues to grow, universities are seeking ways to integrate traditional student community service into online courses. Supported by seven years of successful implementation, this book presents an award-winning service-learning model through which online students serve as consultants to organizations nationwide. |
| columbia masters in strategic communication: Reconceptualizing New Media and Intercultural Communication in a Networked Society Bilge, Nurhayat, Marino, María Inés, 2018-04-20 Over one billion people access the internet worldwide, and new problems of language, security, and culture accompany this access. To foster productive and effective communication, it becomes imperative to understand people’s different linguistic and cultural backgrounds, as well as their value systems. Reconceptualizing New Media and Intercultural Communication in a Networked Society is a critical scholarly resource that addresses the need for understanding the complex connections between culture and new media. Featuring a broad range of topics such as social presence, crisis communication, and hyperpersonal communication model, this book is geared towards academicians, researchers, professionals, practitioners, and students seeking current research on the discipline of intercultural communication and new media. |
| columbia masters in strategic communication: Cases on Strategic Social Media Utilization in the Nonprofit Sector Asencio, Hugo, 2015-02-28 Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector. |
| columbia masters in strategic communication: Information Sharing and Collaboration Institute of Medicine, Board on Health Sciences Policy, Planning Committee on Information-Sharing Models and Guidelines for Collaboration: Applications to an Integrated One Health Biosurveillance Strategyâ¬"A Workshop, 2012-01-30 After the September 11, 2001, terrorist attacks and subsequent anthrax mailings, the U.S. government prioritized a biosurveillance strategy aimed at detecting, monitoring, and characterizing national security health threats in human and animal populations, food, water, agriculture, and the environment. However, gaps and challenges in biosurveillance efforts and integration of biosurveillance activities remain. September 8-9, 2011, the IOM held a workshop to explore the information-sharing and collaboration processes needed for the nation's integrated biosurveillance strategy. |
| columbia masters in strategic communication: The Handbook of Communication and Corporate Reputation Craig E. Carroll, 2015-04-10 With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation |
| columbia masters in strategic communication: Applying Student Development Theories Holistically Katherine Branch, Jeanne Hart-Steffes, Christine Wilson, 2018-10-12 This book dives into student development theory, unpacking key foundational and emergent theories of college student development while providing contemporary examples and application. Showcasing a diversity of programs, practices, and services across a variety of institutional types, Applying Student Development Theories Holistically demonstrates how professionals are intertwining the science of theory with the art of practice in multidimensional, holistic ways. Helping aspiring higher education and student affairs practitioners grasp and use theories holistically, this important text brings to life theoretical knowledge to enhance the development and learning of college and university students. |
| columbia masters in strategic communication: VisuaLeadership Todd Cherches, 2020-05-12 VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and techniques, in order to turn your vision into reality. If a picture is worth a thousand words, and finding the right words takes time, and time is money, then wouldn’t it follow that business leaders could make more money—in less time—if they simply took a more “visual” approach to how they manage and lead? Okay, it’s not quite that simple…but VisuaLeadership will forever change the way you think and communicate by showing how you can quickly and easily leverage the power of visual imagery, mental models, metaphor, analogy, storytelling, and humor to help you take your game to a whole new level. The French novelist Marcel Proust famously wrote that, “The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” So, if your vision is to become a better communicator and presenter, a more innovative thinker, a more productive performer, a more efficient manager, a more effective coach, or a more visionary and inspirational leader, then this exciting new book will open your “mind’s eye” to a whole new world: The world of VisuaLeadership. “Have you added visual communication to your leadership toolbox? According to Todd Cherches, if you haven’t, you’re missing out on a powerful tool to capture attention, aid comprehension, and enable your team members to retain the information you need them to use. Packed with examples, VisuaLeadership will help you develop this skill so that you can become a better communicator, innovator, and leader.” —Daniel H. Pink, author of When and Drive “The most effective communicators and leaders use the power of story to influence and inspire action. In VisuaLeadership, Cherches demonstrates how every role can express their ideas through the use of visual imagery and visual language. This book will help anyone discover how to become a visual leader.” —Nancy Duarte, CEO and bestselling author “I always say that ‘what got you here…won’t get you there.’ To help you ‘get there,’ executive coach Todd Cherches, in his wonderful new book, VisuaLeadership, demonstrates how we can all leverage the power of visual thinking to envision—and to achieve—a more successful future.” —Marshall Goldsmith, the world’s #1 Leadership Thinker and Executive Coach |
| columbia masters in strategic communication: Public Relations As Relationship Management Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham, 2015-04-24 The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study. |
| columbia masters in strategic communication: Follow Your Interests to Find the Right College Janet Mathers, Paul Marthers, 2016 |
| columbia masters in strategic communication: Women in Mass Communication Pamela J. Creedon, Laura A. Wackwitz, 2022-12-30 This fourth edition of Women in Mass Communication addresses the myriad changes in media and mass communication disciplines in relation to women over the last five decades. This volume traces the history of diversity, equity, and inclusion for women in media, enabling greater understanding of global discourses and inequities, exploring transnational feminism, offering criticism of underlying structures, and calling for meaningful changes to media systems. With particular emphasis on educational and professional approaches to media communication, the book brings together a wide variety of specific topics and connects them through an intersectional feminist lens that values diversity, equity, and inclusion while exposing global systemic misogyny. The volume features 23 authors with a variety of backgrounds and perspectives from Australia, Germany, Ghana, Kenya, Korea, New Zealand, Saudi Arabia, United Arab Emirates, United Kingdom, and the United States. This fourth edition focuses on marginalization practices—race, ethnicity, LGBTQ+, social class, and in multiple societies—providing insight into identity and difference in a global context. An important text for students and scholars examining gender in relation to mass communication, media studies, and journalism, as well as those exploring wider issues of diversity, equity, and inclusion within these disciplines. |
| columbia masters in strategic communication: The Movement of Venezuelans to the Americas and the Caribbean in the 21st Century Wendell C. Wallace, |
| columbia masters in strategic communication: Improv for Democracy Don Waisanen, 2020-10-01 While much has been written about what democracies should look like, much less has been said about how to actually train citizens in democratic perspectives and skills. Amid the social and political crises of our time, many programs seeking to bridge differences between citizens draw from the surprising field of improvisational theater. Improv trains people to engage with one another in ways that promote empathy and understanding. Don Waisanen demonstrates how improv-based teaching and training methods can forward the communication, leadership, and civic skills our world urgently needs. Waisanen includes specific exercises and thought experiments that can be used by educators; advocates for civic engagement and civil discourse; practitioners and scholars in communication, leadership, and conflict management; training and development specialists; administrators looking to build new curricula or programming; and professionals seeking to embed productive, sustainable, and socially responsible forms of interaction in and across organizations. Ultimately this book offers a new approach for helping people become more creative, heighten awareness, think faster, build confidence, operate flexibly, improve expression and governance skills, and above all, think and act more democratically. |
| columbia masters in strategic communication: The ABA Guide to International Business Negotiations James R. Silkenat, Jeffrey M. Aresty, Jacqueline Klosek, 2009 This book provides fundamental strategies every lawyer should know before going into e-commerce based international negotiations, including: -How to build trust in negotiations while using internet communications technologies -Negotiating with governments -Cultural background and overviews of legal systems for specific countries -Substantive laws/regulations which impact negotiations -Special comments on use of internet technology in negotiations -Negotiating across cultures in the digital age -Current issues in negotiating business agreements online -Online alternative dispute resolution |
| columbia masters in strategic communication: Demand for Communications Services – Insights and Perspectives James Alleman, Áine Marie Patricia Ní-Shúilleabháin, Paul N. Rappoport, 2013-10-07 This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum of industries. In his Prologue, Eli M. Noam notes that demand analysis in the information sector must recognize the “public good” characteristics of media products and networks, while taking into account the effects of interdependent user behavior; the strong cross-elasticities in a market; as well as the phenomenon of supply creating its own demand. The second Prologue, by Timothy Tardiff and Daniel Levy, focuses more specifically on Taylor’s body of work, in particular its practical applications and usefulness in analyses of, and practices within, the Information and Communications Technology (ICT) sector (known in Europe and elsewhere as the Telecommunications, Media, and Technology (TMT) sector). The remainder of the book is organized into four parts: Advances in Theory; Empirical Applications; Evidence-Based Policy Applications; and a final Conclusion. The book closes with an Appendix by Sharon Levin and Stanford Levin detailing Taylor’s contributions using bibliometrics. Not only featuring chapters from distinguished scholars in economics, applied sciences, and technology, this volume includes two contributions directly from Lester Taylor, providing unique insight into economics from a lifetime in the field. “What a worthy book! Every applied researcher in communications encounters Lester Taylor’s work. Many empirical exercises in communications can trace their roots to Taylor’s pioneering research and his thoughtful leadership. This book assembles an impressive set of contributors and contributions to honor Taylor. No surprise, the collection extends far and wide into many of the core topics of communications and media markets. The emphasis is where it should be–on important and novel research questions informed by useful data. —Shane Greenstein, Professor of Management and Strategy, Kellogg School of Management, Northwestern University “For more than 40 years, Lester Taylor has been a leader in the application of consumer modeling, econometric techniques and microeconomic data to understand residential and business user behavior in telecommunications markets. During that time, he inspired a cadre of students and colleagues who applied this potent combination to address critical corporate and regulatory issues arising in the telecommunications sector. This volume collects the recent product of many of these same researchers and several other devotees who go beyond empirical analysis of fixed line service by extending Prof. Taylor’s approach to the next wave of services and technologies. These contributions, including two new papers by Prof. Taylor, offer an opportunity for the next generation to learn from his work as it grapples with the pressing issues of consumer demand in the rapidly evolving digital economy.” — Glenn Woroch, Adjunct Professor of Economics, University of California, Berkeley |
| columbia masters in strategic communication: The Twenty-First-Century Media Industry John Allen Hendricks, 2010-06-22 The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. |
| columbia masters in strategic communication: Financial Risk Management Allan M. Malz, 2011-09-13 Financial risk has become a focus of financial and nonfinancial firms, individuals, and policy makers. But the study of risk remains a relatively new discipline in finance and continues to be refined. The financial market crisis that began in 2007 has highlighted the challenges of managing financial risk. Now, in Financial Risk Management, author Allan Malz addresses the essential issues surrounding this discipline, sharing his extensive career experiences as a risk researcher, risk manager, and central banker. The book includes standard risk measurement models as well as alternative models that address options, structured credit risks, and the real-world complexities or risk modeling, and provides the institutional and historical background on financial innovation, liquidity, leverage, and financial crises that is crucial to practitioners and students of finance for understanding the world today. Financial Risk Management is equally suitable for firm risk managers, economists, and policy makers seeking grounding in the subject. This timely guide skillfully surveys the landscape of financial risk and the financial developments of recent decades that culminated in the crisis. The book provides a comprehensive overview of the different types of financial risk we face, as well as the techniques used to measure and manage them. Topics covered include: Market risk, from Value-at-Risk (VaR) to risk models for options Credit risk, from portfolio credit risk to structured credit products Model risk and validation Risk capital and stress testing Liquidity risk, leverage, systemic risk, and the forms they take Financial crises, historical and current, their causes and characteristics Financial regulation and its evolution in the wake of the global crisis And much more Combining the more model-oriented approach of risk management-as it has evolved over the past two decades-with an economist's approach to the same issues, Financial Risk Management is the essential guide to the subject for today's complex world. |
| columbia masters in strategic communication: The Handbook of Crisis Communication W. Timothy Coombs, Sherry J. Holladay, 2012-01-10 Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication |
| columbia masters in strategic communication: British Qualifications 2018 Kogan Page Editorial, 2017-12-03 Now in its 48th edition, British Qualifications 2018 is the definitive one-volume guide to every qualification on offer in the United Kingdom. With an equal focus on both academic and vocational studies, this essential guide has full details of all institutions and organizations involved in the provision of further and higher education and is an essential reference source for careers advisors, students and employers. It also includes a comprehensive and up-to-date description of the structure of further and higher education in the UK. British Qualifications 2018 has been fully updated and includes valuable information on awards provided by over 350 professional institutions and accrediting bodies, details of academic universities and colleges and a full description of the current framework of academic and vocational education. It is compiled and checked annually to ensure accuracy of information. |
| columbia masters in strategic communication: Reputation Management John Doorley, Helio Fred Garcia, 2007 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed. |
| columbia masters in strategic communication: Proceedings of the 12th European Conference on Information Warfare and Security Rauno Kuusisto, Erkki Kurkinen, 2013-11-07 |
| columbia masters in strategic communication: Sports Publicity Joseph Favorito, 2013 With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. |
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Columbia Sportswear | Locations
Find a Columbia Sportswear location near you. spacer. Shop. Columbia 166 stores in United States. Find a Location. All stores; Alabama (1) Arizona (3) California (22) Colorado (6) Connecticut (1) …
Shop Women's Clothing - Columbia Sportswear
Shop Columbia's full selection of women's clothing and accessories, including jackets, shirts, pants, shoes, and more. 25-40% off almost everything.
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Shop online through the official Columbia Sportswear website. Find men's jackets, shoes, men's boots, pants, fleece sweaters and shirts.
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Columbia 1 store in Miami. Find a Location. All stores; Florida; Miami; Columbia Factory Store. Open Now closes at 9:00 PM. 11401 Northwest 12th Street. Ste 336. Miami, FL 33172. US (305) 704 …
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Columbia makes innovative clothing & footwear for all your outdoor adventures. Get Lost Anywhere: 25-40% off almost everything.
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Find the latest arrivals in Columbia Sportswear's line of rugged outerwear, footwear & outdoor accessories. 25-40% off almost everything.
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Great deals on Columbia jackets, shirts, pants and more. Take advantage of marked down prices while they last. 25-40% off almost everything.
Women's Clothing - Columbia Sportswear
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Columbia Factory Store at Outlets at Orange - Columbia Sportswear
Our Columbia factory store is located in Orange, California at the Outlets at Orange. We carry innovative outerwear, sportswear, footwear, and accessories for outdoor enthusiasts of all …
Men's Clothing - Hiking Clothing & Accessories - Columbia …
Columbia Greater Rewards Ambassadors Lunar Landing Search. Quicklinks 25-40% Off Almost Everything Father's Day Summer New Arrivals Sun Protection Shorts Tamiami Login. Mini …
Columbia Sportswear | Locations
Find a Columbia Sportswear location near you. spacer. Shop. Columbia 166 stores in United States. Find a Location. All stores; Alabama (1) Arizona (3) California (22) Colorado (6) …
Shop Women's Clothing - Columbia Sportswear
Shop Columbia's full selection of women's clothing and accessories, including jackets, shirts, pants, shoes, and more. 25-40% off almost everything.
Web Deals - Online Deals - Columbia Sportswear
Shop online through the official Columbia Sportswear website. Find men's jackets, shoes, men's boots, pants, fleece sweaters and shirts.
Columbia Sportswear | Miami, Florida
Columbia 1 store in Miami. Find a Location. All stores; Florida; Miami; Columbia Factory Store. Open Now closes at 9:00 PM. 11401 Northwest 12th Street. Ste 336. Miami, FL 33172. US …
