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| columbia engineering digital marketing boot camp: JavaScript & jQuery Jon Duckett, 2014-07-21 Jon Duckett’s best-selling, full-color introduction to JavaScript—filled with techniques to make websites more interactive and engaging Learn JavaScript and jQuery from the author who has inspired hundreds of thousands of beginner-to-intermediate coders. Build upon your HTML and CSS foundation and take the next step in your programming journey with JavaScript. The world runs on JavaScript and the most influential tech companies are looking for new and experienced programmers alike to bring their websites to life. Finding the right resources online can be overwhelming. Take a confident step in the right direction by choosing the simplicity of JavaScript & jQuery: Interactive Front-End Web Development by veteran web developer and programmer Jon Duckett. Widely regarded for setting a new standard for those looking to learn and master web development, Jon Duckett has inspired web developers through his inventive teaching format pioneered in his bestselling HTML & CSS: Design and Build Websites. He also has helped global brands like Philips, Nike, and Xerox create innovative digital solutions, designing and delivering web and mobile projects with impact and the customer at the forefront. In JavaScript & jQuery, Duckett shares his real-world insights in his unique and highly visual style: Provides an efficient and user-friendly structure that allows readers to progress through the chapters in a self-paced format Combines full-color design graphics and engaging photography to explain the topics in an in-depth yet straightforward manner Recreates techniques seen on other websites such as sliders, content filters, form validation, Ajax content updates, and much more Is perfect for anyone looking to create web applications and games, design mobile apps, or redesign a website using popular web development tools JavaScript & jQuery is clear and actionable, providing organized instruction in ways that other online courses, tutorials, and books have yet to replicate. For readers seeking a personable yet professional guide to using JavaScript in the real world, this one-of-a-kind guide is for you. JavaScript & jQuery is also available as part of two hardcover and paperback sets depending on your web design and development needs: Web Design with HTML, CSS, JavaScript, and jQuery Set Paperback: 9781118907443 Hardcover: 9781119038634 Front-End Back-End Development with HTML, CSS, JavaScript, jQuery, PHP, and MySQL Set Paperback: 9781119813095 Hardcover: 9781119813088 |
| columbia engineering digital marketing boot camp: Data Science for Undergraduates National Academies of Sciences, Engineering, and Medicine, Division of Behavioral and Social Sciences and Education, Board on Science Education, Division on Engineering and Physical Sciences, Committee on Applied and Theoretical Statistics, Board on Mathematical Sciences and Analytics, Computer Science and Telecommunications Board, Committee on Envisioning the Data Science Discipline: The Undergraduate Perspective, 2018-11-11 Data science is emerging as a field that is revolutionizing science and industries alike. Work across nearly all domains is becoming more data driven, affecting both the jobs that are available and the skills that are required. As more data and ways of analyzing them become available, more aspects of the economy, society, and daily life will become dependent on data. It is imperative that educators, administrators, and students begin today to consider how to best prepare for and keep pace with this data-driven era of tomorrow. Undergraduate teaching, in particular, offers a critical link in offering more data science exposure to students and expanding the supply of data science talent. Data Science for Undergraduates: Opportunities and Options offers a vision for the emerging discipline of data science at the undergraduate level. This report outlines some considerations and approaches for academic institutions and others in the broader data science communities to help guide the ongoing transformation of this field. |
| columbia engineering digital marketing boot camp: Smartups Rob Ryan, 2002 Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product. |
| columbia engineering digital marketing boot camp: Learn Like a Pro Barbara Oakley PhD, Olav Schewe, 2021-06-01 A book for learners of all ages containing the best and most updated advice on learning from neuroscience and cognitive psychology. Do you spend too much time learning with disappointing results? Do you find it difficult to remember what you read? Do you put off studying because it’s boring and you’re easily distracted? This book is for you. Dr. Barbara Oakley and Olav Schewe have both struggled in the past with their learning. But they have found techniques to help them master any material. Building on insights from neuroscience and cognitive psychology, they give you a crash course to improve your ability to learn, no matter what the subject is. Through their decades of writing, teaching, and research on learning, the authors have developed deep connections with experts from a vast array of disciplines. And it’s all honed with feedback from thousands of students who have themselves gone through the trenches of learning. Successful learners gradually add tools and techniques to their mental toolbox, and they think critically about their learning to determine when and how to best use their mental tools. That allows these learners to make the best use of their brains, whether those brains seem “naturally” geared toward learning or not. This book will teach you how you can do the same. |
| columbia engineering digital marketing boot camp: Head First C# Andrew Stellman, Jennifer Greene, 2020-12-04 What will you learn from this book? Dive into C# and create apps, user interfaces, games, and more using this fun and highly visual introduction to C#, .NET Core, and Visual Studio. With this completely updated guide, which covers C# 8.0 and Visual Studio 2019, beginning programmers like you will build a fully functional game in the opening chapter. Then you'll learn how to use classes and object-oriented programming, create 3D games in Unity, and query data with LINQ. And you'll do it all by solving puzzles, doing hands-on exercises, and building real-world applications. By the time you're done, you'll be a solid C# programmer--and you'll have a great time along the way! What's so special about this book? Based on the latest research in cognitive science and learning theory, Head First C# uses a visually rich format to engage your mind rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multisensory learning experience is designed for the way your brain really works. |
| columbia engineering digital marketing boot camp: Rapid Development Steve McConnell, 1996-07-02 Corporate and commercial software-development teams all want solutions for one important problem—how to get their high-pressure development schedules under control. In RAPID DEVELOPMENT, author Steve McConnell addresses that concern head-on with overall strategies, specific best practices, and valuable tips that help shrink and control development schedules and keep projects moving. Inside, you’ll find: A rapid-development strategy that can be applied to any project and the best practices to make that strategy work Candid discussions of great and not-so-great rapid-development practices—estimation, prototyping, forced overtime, motivation, teamwork, rapid-development languages, risk management, and many others A list of classic mistakes to avoid for rapid-development projects, including creeping requirements, shortchanged quality, and silver-bullet syndrome Case studies that vividly illustrate what can go wrong, what can go right, and how to tell which direction your project is going RAPID DEVELOPMENT is the real-world guide to more efficient applications development. |
| columbia engineering digital marketing boot camp: DEC Is Dead, Long Live DEC Edgar H. Schein, Paul J. Kampas, Peter S. DeLisi, Michael M. Sonduck, 2004-08-15 From an insider, the forty-year saga of the rise and fall of Digital Equipment Corporation, one of the pioneering companies of the computer age. Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number-two computer maker behind IBM. Yet it ultimately failed as a business and was sold to Compaq Corporation. What happened? Edgar Schein consulted to DEC throughout its history and so had unparalleled access to all the major players, and an inside view of all the major events. He shows how the unique organizational culture established by DEC's founder, Ken Olsen, gave the company important competitive advantages in its early years, but later became a hindrance and ultimately led to its downfall. Coauthors Schein, Kampas, DeLisi, and Sonduck explain in detail how a particular culture can become so embedded that an organization is unable to adapt to changing circumstances even though it sees the need very clearly. The essential elements of DEC’s culture are still visible in many other organizations today, and most former employees are so positive about their days at DEC that they attempt to reproduce its culture in their current work situations. In the era of post-dotcom meltdown, raging debate about companies “built to last” vs. “built to sell,” and more entrepreneurial startups than ever, the rise and fall of DEC is the ultimate case study. |
| columbia engineering digital marketing boot camp: The Latino Student's Guide to STEM Careers Laura I. Rendón, Vijay Kanagala, 2017-09-08 This book is an essential resource that Latino/a students and families need to make the best decisions about entering and succeeding in a STEM career. It can also serve to aid faculty, counselors, and advisors to assist students at every step of entering and completing a STEM career. As a fast-growing, major segment of the U.S. population, the next generation of Latinos and Latinas could be key to future American advances in science and technology. With the appropriate encouragement for Latinos/as to enter science, technology, engineering, and mathematics (STEM) careers, they can become the creative innovators who will produce technological advances we all need and can enjoy—from faster tech devices to more energy efficient transportation to cures for diseases and medical conditions. This book presents a compelling case that the nation's Hispanic population must be better represented in STEM careers and that the future of America's technological advances may well depend on the Latino/a population. It focuses on the importance of STEM education for Latinos/as and provides a comprehensive array of the most current information students and families need to make informed decisions about entering and succeeding in a STEM career. Students, families, and educators will fully understand why STEM is so important for Latinos/as, how to plan for a career in STEM, how to pay for and succeed in college, and how to choose a career in STEM. The book also includes compelling testimonials of Latino/a students who have completed a STEM major that offer proof that Latinos/as can overcome life challenges to succeed in STEM fields. |
| columbia engineering digital marketing boot camp: Employee Training and Development Raymond A. Noe, 2005 Seeks to find a balance between research and company practices. This text provides students with a background in the fundamentals of training and development - needs assessment, transfer of training, designing a learning environment, methods, and evaluation. |
| columbia engineering digital marketing boot camp: Geek Girl Rising Heather Cabot, Samantha Walravens, 2017-05-23 I don’t know much about tech, but I do know that these pioneer women are pretty dope. Geek Girl Rising gives a much needed voice to the fearless women paving an important path in the tech world, while forming a lasting sisterhood along the way.” - Kelly Ripa Meet the women who aren’t asking permission from Silicon Valley to chase their dreams. They are going for it—building cutting-edge tech startups, investing in each other’s ventures, crushing male hacker stereotypes, and rallying the next generation of women in tech. With a nod to tech trailblazers like Sheryl Sandberg and Marissa Mayer, Geek Girl Rising introduces readers to the fearless female founders, technologists, and innovators fighting at a grassroots level for an ownership stake in the revolution that’s changing the way we live, work, and connect. Readers will meet Debbie Sterling, inventor of GoldieBlox, the first engineering toy for girls, which topples the notion that only boys can build; peek inside YouTube sensation Michelle Phan’s ipsy studios, where she is grooming the next generation of digital video stars while leading her own mega e-commerce beauty business; and tour the headquarters of The Muse, the hottest career site for millennials, and meet its intrepid CEO, Kathryn Minshew, who stared down sexism while raising millions of dollars to fund the company she co-founded. These women are the rebels proving that a female point of view matters in the age of technology and can rock big returns if you have a big idea and the passion to build it. |
| columbia engineering digital marketing boot camp: It's Complicated Danah Boyd, 2014-02-25 Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying. |
| columbia engineering digital marketing boot camp: We the Media Dan Gillmor, 2006-01-24 Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news. |
| columbia engineering digital marketing boot camp: Big Data Viktor Mayer-Schönberger, Kenneth Cukier, 2013 A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large. |
| columbia engineering digital marketing boot camp: The Road to Results Linda G. Morra-Imas, Linda G. Morra, Ray C. Rist, 2009 'The Road to Results: Designing and Conducting Effective Development Evaluations' presents concepts and procedures for evaluation in a development context. It provides procedures and examples on how to set up a monitoring and evaluation system, how to conduct participatory evaluations and do social mapping, and how to construct a rigorous quasi-experimental design to answer an impact question. The text begins with the context of development evaluation and how it arrived where it is today. It then discusses current issues driving development evaluation, such as the Millennium Development Goals and the move from simple project evaluations to the broader understandings of complex evaluations. The topics of implementing 'Results-based Measurement and Evaluation' and constructing a 'Theory of Change' are emphasized throughout the text. Next, the authors take the reader down 'the road to results, ' presenting procedures for evaluating projects, programs, and policies by using a 'Design Matrix' to help map the process. This road includes: determining the overall approach, formulating questions, selecting designs, developing data collection instruments, choosing a sampling strategy, and planning data analysis for qualitative, quantitative, and mixed method evaluations. The book also includes discussions on conducting complex evaluations, how to manage evaluations, how to present results, and ethical behavior--including principles, standards, and guidelines. The final chapter discusses the future of development evaluation. This comprehensive text is an essential tool for those involved in development evaluation. |
| columbia engineering digital marketing boot camp: HTML and CSS Jon Duckett, 2011-11-08 Jon Duckett’s best-selling, full color introduction to HTML and CSS—making complex topics simple, accessible, and fun! Learn HTML and CSS from the book that has inspired hundreds of thousands of beginner-to-intermediate coders. Professional web designers, developers, and programmers as well as new learners are looking to amp up their web design skills at work and expand their personal development—yet finding the right resources online can be overwhelming. Take a confident step in the right direction by choosing the simplicity of HTML & CSS: Design and Build Websites by veteran web developer and programmer Jon Duckett. Widely regarded for setting a new standard for those looking to learn and master web development through his inventive teaching format, Jon Duckett has helped global brands like Philips, Nike, and Xerox create innovative digital solutions, designing and delivering web and mobile projects with impact and the customer at the forefront. In HTML & CSS, Duckett shares his real-world insights in a unique and highly visual style: Introduces HTML and CSS in a way that makes them accessible to everyone―from students to freelancers, and developers, programmers, marketers, social media managers, and more Combines full-color design graphics and engaging photography to explain the topics in an in-depth yet straightforward manner Provides an efficient and user-friendly structure that allows readers to progress through the chapters in a self-paced format Is perfect for anyone looking to update a content management system, run an e-commerce store, or redesign a website using popular web development tools HTML & CSS is well-written and readable, providing organized instruction in ways that other online courses, tutorials, and books have yet to replicate. For readers seeking a comprehensive yet concise guide to HTML and CSS, look no further than this one-of-a-kind guide. HTML & CSS is also available as part of two hardcover and paperback sets depending on your web design and development needs: Web Design with HTML, CSS, JavaScript, and jQuery Set Paperback: 9781118907443 Hardcover: 9781119038634 Front-End Back-End Development with HTML, CSS, JavaScript, jQuery, PHP, and MySQL Set Paperback: 9781119813095 Hardcover: 9781119813088 |
| columbia engineering digital marketing boot camp: Drawing Futures Bob Sheil, Frédéric Migayrou, Luke Pearson, Laura Allen, 2016-11-11 Drawing Futures brings together international designers and artists for speculations in contemporary drawing for art and architecture.Despite numerous developments in technological manufacture and computational design that provide new grounds for designers, the act of drawing still plays a central role as a vehicle for speculation. There is a rich and long history of drawing tied to innovations in technology as well as to revolutions in our philosophical understanding of the world. In reflection of a society now underpinned by computational networks and interfaces allowing hitherto unprecedented views of the world, the changing status of the drawing and its representation as a political act demands a platform for reflection and innovation. Drawing Futures will present a compendium of projects, writings and interviews that critically reassess the act of drawing and where its future may lie.Drawing Futures focuses on the discussion of how the field of drawing may expand synchronously alongside technological and computational developments. The book coincides with an international conference of the same name, taking place at The Bartlett School of Architecture, UCL, in November 2016. Bringing together practitioners from many creative fields, the book discusses how drawing is changing in relation to new technologies for the production and dissemination of ideas. |
| columbia engineering digital marketing boot camp: Slow Violence and the Environmentalism of the Poor Rob Nixon, 2011-06-14 “Groundbreaking in its call to reconsider our approach to the slow rhythm of time in the very concrete realms of environmental health and social justice.” —Wold Literature Today The violence wrought by climate change, toxic drift, deforestation, oil spills, and the environmental aftermath of war takes place gradually and often invisibly. Using the innovative concept of slow violence to describe these threats, Rob Nixon focuses on the inattention we have paid to the attritional lethality of many environmental crises, in contrast with the sensational, spectacle-driven messaging that impels public activism today. Slow violence, because it is so readily ignored by a hard-charging capitalism, exacerbates the vulnerability of ecosystems and of people who are poor, disempowered, and often involuntarily displaced, while fueling social conflicts that arise from desperation as life-sustaining conditions erode. In a book of extraordinary scope, Nixon examines a cluster of writer-activists affiliated with the environmentalism of the poor in the global South. By approaching environmental justice literature from this transnational perspective, he exposes the limitations of the national and local frames that dominate environmental writing. And by skillfully illuminating the strategies these writer-activists deploy to give dramatic visibility to environmental emergencies, Nixon invites his readers to engage with some of the most pressing challenges of our time. |
| columbia engineering digital marketing boot camp: The Next Digital Decade Berin Szoka, Adam Marcus, 2011-06-10 |
| columbia engineering digital marketing boot camp: Child Data Citizen Veronica Barassi, 2020-12-22 An examination of the datafication of family life--in particular, the construction of our children into data subjects. Our families are being turned into data, as the digital traces we leave are shared, sold, and commodified. Children are datafied even before birth, with pregnancy apps and social media postings, and then tracked through babyhood with learning apps, smart home devices, and medical records. If we want to understand the emergence of the datafied citizen, Veronica Barassi argues, we should look at the first generation of datafied natives: our children. In Child Data Citizen, she examines the construction of children into data subjects, describing how their personal information is collected, archived, sold, and aggregated into unique profiles that can follow them across a lifetime. |
| columbia engineering digital marketing boot camp: Inventing the Future Nick Srnicek, Alex Williams, 2015-11-17 This major new manifesto offers a “clear and compelling vision of a postcapitalist society” and shows how left-wing politics can be rebuilt for the 21st century (Mark Fisher, author of Capitalist Realism) Neoliberalism isn’t working. Austerity is forcing millions into poverty and many more into precarious work, while the left remains trapped in stagnant political practices that offer no respite. Inventing the Future is a bold new manifesto for life after capitalism. Against the confused understanding of our high-tech world by both the right and the left, this book claims that the emancipatory and future-oriented possibilities of our society can be reclaimed. Instead of running from a complex future, Nick Srnicek and Alex Williams demand a postcapitalist economy capable of advancing standards, liberating humanity from work and developing technologies that expand our freedoms. This new edition includes a new chapter where they respond to their various critics. |
| columbia engineering digital marketing boot camp: Media Rules! Brian Reich, Dan Solomon, 2007-10-23 Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides. |
| columbia engineering digital marketing boot camp: Gear Acquisition Syndrome Jan-Peter Herbst, Jonas Menze, 2021 Gear Acquisition Syndrome, also known as GAS, is commonly understood as the musicians unrelenting urge to buy and own instruments and equipment as an anticipated catalyst of creative energy and bringer of happiness. For many musicians, it involves the unavoidable compulsion to spend money one does not have on gear perhaps not even needed. The urge is directed by the belief that acquiring another instrument will make one a better player. This book pioneers research into the complex phenomenon named GAS from a variety of disciplines, including popular music studies and music technology, cultural and leisure studies, consumption research, sociology, psychology and psychiatry. The newly created theoretical framework and empirical studies of online communities and offline music stores allow the study to consider musical, social and personal motives, which influence the way musicians think about and deal with equipment. As is shown, GAS encompasses a variety of practices and psychological processes. In an often life-long endeavour, upgrading the rig is accompanied by musical learning processes in popular music. |
| columbia engineering digital marketing boot camp: The Four Steps to the Epiphany Steve Blank, 2020-03-17 The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. |
| columbia engineering digital marketing boot camp: Ghost-Managed Medicine Sergio Sismondo, 2018 |
| columbia engineering digital marketing boot camp: Technical Writing For Dummies Sheryl Lindsell-Roberts, 2011-04-27 A complete and friendly guide to technical writing! Let’s face it, a lot of technical documentation reads as if it had been translated into English from Venutian by a native speaker of gibberish. Which is annoying for you and expensive for the manufacturer who pays with alienated customers and soaring technical support costs. That’s why good technical writers are in such big demand worldwide. Now, Technical Writing For Dummies arms you with the skills you need to cash in on that demand. Whether you’re contemplating a career as a technical writer, or you just got tapped for a technical writing project, this friendly guide is your ticket to getting your tech writing skills up to snuff. It shows you step-by-step how to: Research and organize information for your documents Plan your project in a technical brief Fine-tune and polish your writing Work collaboratively with your reviewers Create great user manuals, awesome abstracts, and more Write first-rate electronic documentation Write computer- and Web-based training courses Discover how to write energized technical documents that have the impact you want on your readers. Wordsmith Sheryl Lindsell-Roberts covers all the bases, including: All about the red-hot market for technical writing and how to get work as a technical writer The ABCs of creating a strong technical document, including preparing a production schedule, brainstorming, outlining, drafting, editing, rewriting, testing, presentation, and more Types of technical documents, including user manuals, abstracts, spec sheets, evaluation forms and questionnaires, executive summaries, and presentations Writing for the Internet—covers doing research online, creating multimedia documents, developing computer-based training and Web-based training, and writing online help Combining examples, practical advice, and priceless insider tips on how to write whiz-bang technical documents, Technical Writing For Dummies is an indispensable resource for newcomers to technical writing and pros looking for new ideas to advance their careers. |
| columbia engineering digital marketing boot camp: Built to Sell John Warrillow, 2012-12-24 Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future. |
| columbia engineering digital marketing boot camp: Social Engineering Christopher Hadnagy, 2018-06-25 Harden the human firewall against the most current threats Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker’s repertoire—why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly-used techniques that fool even the most robust security personnel, and shows you how these techniques have been used in the past. The way that we make decisions as humans affects everything from our emotions to our security. Hackers, since the beginning of time, have figured out ways to exploit that decision making process and get you to take an action not in your best interest. This new Second Edition has been updated with the most current methods used by sharing stories, examples, and scientific study behind how those decisions are exploited. Networks and systems can be hacked, but they can also be protected; when the “system” in question is a human being, there is no software to fall back on, no hardware upgrade, no code that can lock information down indefinitely. Human nature and emotion is the secret weapon of the malicious social engineering, and this book shows you how to recognize, predict, and prevent this type of manipulation by taking you inside the social engineer’s bag of tricks. Examine the most common social engineering tricks used to gain access Discover which popular techniques generally don’t work in the real world Examine how our understanding of the science behind emotions and decisions can be used by social engineers Learn how social engineering factors into some of the biggest recent headlines Learn how to use these skills as a professional social engineer and secure your company Adopt effective counter-measures to keep hackers at bay By working from the social engineer’s playbook, you gain the advantage of foresight that can help you protect yourself and others from even their best efforts. Social Engineering gives you the inside information you need to mount an unshakeable defense. |
| columbia engineering digital marketing boot camp: Hacking Your Education Dale J. Stephens, 2013-03-05 It’s no secret that college doesn’t prepare students for the real world. Student loan debt recently eclipsed credit card debt for the first time in history and now tops one trillion dollars. And the throngs of unemployed graduates chasing the same jobs makes us wonder whether there’s a better way to “make it” in today’s marketplace. There is—and Dale Stephens is proof of that. In Hacking Your Education, Stephens speaks to a new culture of “hackademics” who think college diplomas are antiquated. Stephens shows how he and dozens of others have hacked their education, and how you can, too. You don’t need to be a genius or especially motivated to succeed outside school. The real requirements are much simpler: curiosity, confidence, and grit. Hacking Your Education offers valuable advice to current students as well as those who decided to skip college. Stephens teaches you to create opportunities for yourself and design your curriculum—inside or outside the classroom. Whether your dream is to travel the world, build a startup, or climb the corporate ladder, Stephens proves you can do it now, rather than waiting for life to start after “graduation” day. |
| columbia engineering digital marketing boot camp: The Ascent of Information Caleb Scharf, 2021-06-15 “Full of fascinating insights drawn from an impressive range of disciplines, The Ascent of Information casts the familiar and the foreign in a dramatic new light.” —Brian Greene, author of The Elegant Universe Your information has a life of its own, and it’s using you to get what it wants. One of the most peculiar and possibly unique features of humans is the vast amount of information we carry outside our biological selves. But in our rush to build the infrastructure for the 20 quintillion bits we create every day, we’ve failed to ask exactly why we’re expending ever-increasing amounts of energy, resources, and human effort to maintain all this data. Drawing on deep ideas and frontier thinking in evolutionary biology, computer science, information theory, and astrobiology, Caleb Scharf argues that information is, in a very real sense, alive. All the data we create—all of our emails, tweets, selfies, A.I.-generated text and funny cat videos—amounts to an aggregate lifeform. It has goals and needs. It can control our behavior and influence our well-being. And it’s an organism that has evolved right alongside us. This symbiotic relationship with information offers a startling new lens for looking at the world. Data isn’t just something we produce; it’s the reason we exist. This powerful idea has the potential to upend the way we think about our technology, our role as humans, and the fundamental nature of life. The Ascent of Information offers a humbling vision of a universe built of and for information. Scharf explores how our relationship with data will affect our ongoing evolution as a species. Understanding this relationship will be crucial to preventing our data from becoming more of a burden than an asset, and to preserving the possibility of a human future. |
| columbia engineering digital marketing boot camp: Start Small, Stay Small Rob Walling, 2010 Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers. |
| columbia engineering digital marketing boot camp: Business Statistics for Contemporary Decision Making Ignacio Castillo, Ken Black, Tiffany Bayley, 2023-05-08 Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace. |
| columbia engineering digital marketing boot camp: Code Complete Steve McConnell, 2004-06-09 Widely considered one of the best practical guides to programming, Steve McConnell’s original CODE COMPLETE has been helping developers write better software for more than a decade. Now this classic book has been fully updated and revised with leading-edge practices—and hundreds of new code samples—illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking—and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor—or evolve—code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project |
| columbia engineering digital marketing boot camp: Getting the Word Out Maria Bonn, Mike Furlough, 2015 In the past decade there has been an intense growth in the number of library publishing services supporting faculty and students. Unified by a commitment to both access and service, library publishing programs have grown from an early focus on backlist digitization to encompass publication of student works, textbooks, research data, as well as books and journals. This growing engagement with publishing is a natural extension of the academic library's commitment to support the creation of and access to scholarship. This volume includes chapters by some of the most talented thinkers in this area of librarianship, exploring topics such as the economics of publishing and the challenges of collaboration, and surveying the service landscape for publishing in support of a variety of formats and methods.0. |
| columbia engineering digital marketing boot camp: The Innovation Mindset Lorraine Marchand, 2022-09-13 Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Marchand’s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream. |
| columbia engineering digital marketing boot camp: Cybersecurity for Beginners Raef Meeuwisse, 2017-03-14 This book provides an easy insight into the essentials of cybersecurity, even if you have a non-technical background. You may be a business person keen to understand this important subject area or an information security specialist looking to update your knowledge. 'The world has changed more in the past 10 years than in any 10 year period in human history... Technology is no longer a peripheral servant, it shapes our daily lives. Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before.' ALSO featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English. This is the second edition of this book, with updates and additional content. |
| columbia engineering digital marketing boot camp: The Digital Transformation Playbook David L. Rogers, 2016-04-05 Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. |
| columbia engineering digital marketing boot camp: No Logo Naomi Klein, 2000-01-15 What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands. Billy Bragg from the bookjacket. |
| columbia engineering digital marketing boot camp: The Soul of A New Machine Tracy Kidder, 2011-08-23 Tracy Kidder's riveting (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations. The Soul of a New Machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. Fascinating...A surprisingly gripping account of people at work. --Wall Street Journal |
| columbia engineering digital marketing boot camp: Computer Herbert R. J. Grosch, 1989 |
| columbia engineering digital marketing boot camp: Undoing the Demos Wendy Brown, 2015-02-13 Tracing neoliberalism's devastating erosions of democratic principles, practices, and cultures. Neoliberal rationality—ubiquitous today in statecraft and the workplace, in jurisprudence, education, and culture—remakes everything and everyone in the image of homo oeconomicus. What happens when this rationality transposes the constituent elements of democracy into an economic register? In Undoing the Demos, Wendy Brown explains how democracy itself is imperiled. The demos disintegrates into bits of human capital; concerns with justice bow to the mandates of growth rates, credit ratings, and investment climates; liberty submits to the imperative of human capital appreciation; equality dissolves into market competition; and popular sovereignty grows incoherent. Liberal democratic practices may not survive these transformations. Radical democratic dreams may not either. In an original and compelling argument, Brown explains how and why neoliberal reason undoes the political form and political imaginary it falsely promises to secure and reinvigorate. Through meticulous analyses of neoliberalized law, political practices, governance, and education, she charts the new common sense. Undoing the Demos makes clear that for democracy to have a future, it must become an object of struggle and rethinking. |
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