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| bud light slogan history: The Advertising Age Encyclopedia of Advertising John McDonough, Karen Egolf, 2015-06-18 For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. |
| bud light slogan history: Three Sheets To The Wind Pete Brown, 2011-08-19 Meet Pete Brown: beer jounalist, beer drinker and author of an irreverent book about British beer, Man Walks Into A Pub. One day, Pete's world is rocked when he discovers several countries produce, consume and celebrate beer far more than we do. The Germans claim they make the best beer in the world, the Australians consider its consumption a patriotic duty, the Spanish regard lager as a trendy youth drink and the Japanese have built a skyscrapter in the shape of a foaming glass of their favourite brew. At home, meanwhile, people seem to be turning their back on the great British pint. What's going on? Obviously, the only way to find out was to on the biggest pub crawl ever. Drinking in more than three hundred bars, in twenty-seven towns, in thirteen different countries, on four different continents, Pete puts on a stone in weight and does irrecoverable damage to his health in the pursuit of saloon-bar enlightenment. 'A fine book. . . the exact tone that a work on this social drug requires.' The Times 'Over 300 bars later and the man still manages to make you laugh.' Daily Mirror 'Carlsberg don't publish books. But if they did, they would probably come up with Three Sheets to the Wind...' Metro 'A marvellous book which is as enlightening about the countries he visited as any travel guide.' Adventure Magazine |
| bud light slogan history: Ambitious Brew Maureen Ogle, 2007-10-08 A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post |
| bud light slogan history: A Woman's Place Is in the Brewhouse Tara Nurin, Teri Fahrendorf, 2021-09-21 • North American Guild of Beer Writers Best Book 2022 Dismiss the stereotype of the bearded brewer. It's women, not men, who've brewed beer throughout most of human history. Their role as family and village brewer lasted for hundreds of thousands of years—through the earliest days of Mesopotamian civilization, the reign of Cleopatra, the witch trials of early modern Europe, and the settling of colonial America. A Woman's Place Is in the Brewhouse celebrates the contributions and influence of female brewers and explores the forces that have erased them from the brewing world. It's a history that's simultaneously inspiring and demeaning. Wherever and whenever the cottage brewing industry has grown profitable, politics, religion, and capitalism have grown greedy. On a macro scale, men have repeatedly seized control and forced women out of the business. Other times, women have simply lost the minimal independence, respect, and economic power brewing brought them. But there are more breweries now than at any time in American history and today women serve as founder, CEO, or head brewer at more than one thousand of them. As women continue to work hard for equal treatment and recognition in the industry, author Tara Nurin shows readers that women have been—and are once again becoming—relevant in the brewing world. |
| bud light slogan history: Beer and Society Eli Revelle Yano Wilson, Asa B. Stone, 2022-03-03 Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change. |
| bud light slogan history: Brewing Battles Amy Mittelman, 2008 Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story. |
| bud light slogan history: Television Toby Miller, 2003 Bringing together the most important writings on television in theoretical, historical, empirical and political terms, from the USA and Europe, with significant coverage of other international works, this collection demonstrates television's global significance, as a field of study, to disciplines across both the humanities and social sciences. |
| bud light slogan history: The Demon-Haunted World Carl Sagan, 2011-07-06 A prescient warning of a future we now inhabit, where fake news stories and Internet conspiracy theories play to a disaffected American populace “A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles Times How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions. Casting a wide net through history and culture, Sagan examines and authoritatively debunks such celebrated fallacies of the past as witchcraft, faith healing, demons, and UFOs. And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms. Praise for The Demon-Haunted World “Powerful . . . A stirring defense of informed rationality. . . Rich in surprising information and beautiful writing.”—The Washington Post Book World “Compelling.”—USA Today “A clear vision of what good science means and why it makes a difference. . . . A testimonial to the power of science and a warning of the dangers of unrestrained credulity.”—The Sciences “Passionate.”—San Francisco Examiner-Chronicle |
| bud light slogan history: Cultural Studies Lawrence Grossberg, Janice Radway, 2005-08-08 First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company. |
| bud light slogan history: The History of Terrorism Gérard Chaliand, Arnaud Blin, 2016-08-23 First published in English in 2007 under title: The history of terrorism: from antiquity to al Qaeda. |
| bud light slogan history: Slimed! Mathew Klickstein, 2013-09-24 The special 5th Anniversary Edition of SLIMED! An Entertainment Weekly “Best Tell-All” Book One of Parade Magazine's “Best Books About Movies/TV” Included in Publishers Weekly's “Top Ten Social Science Books” Before the recent reboots, reunions, and renaissance of classic Nickelodeon nostalgia swept through the popular imagination, there was SLIMED!, the book that started it all. With hundreds of exclusive interviews and have-to-read-‘em-to-believe-‘em stories you won't find anywhere else, SLIMED! is the first-ever full chronicle of classic Nick…told by those who made it all happen! Nickelodeon nostalgia has become a cottage industry unto itself: countless podcasts, blogs, documentaries, social media communities, conventions, and beyond. But a little less than a decade ago, the best a dyed-in-the-wool Nick Kid could hope for when it came to coverage of the so-called Golden Age (1983–1995) of the Nickelodeon network was the infrequent listicle, op-ed, or even rarer interview with an actual old-school Nick denizen. Pop culture historian Mathew Klickstein changed all of that when he forged ahead to track down and interview more than 250 classic Nick VIP’s to at long last piece together the full wacky story of how Nickelodeon became “the Only Network for You!” Celebrate the fortieth anniversary of Nickelodeon with this special edition of SLIMED! that includes a new introduction by Nick Arcade’s Phil Moore in addition to a foreword by Double Dare’s Marc Summers and an afterword by none other than Artie, the Strongest Man in the World himself (aka Toby Huss). After you get SLIMED!, you’ll never look at Nickelodeon the same way again. “Mathew Klickstein might be the geek guru of the 21st century.”—Mark Mothersbaugh |
| bud light slogan history: Cultural Strategy Douglas Holt, Douglas Cameron, 2010-10-28 How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the intuitive side of market innovation into a systematic strategic discipline. |
| bud light slogan history: Act of War Jack Cheevers, 2013-12-03 WINNER OF THE SAMUEL ELIOT MORISON AWARD FOR NAVAL LITERATURE “I devoured Act of War the way I did Flyboys, Flags of Our Fathers and Lost in Shangri-la.”—Michael Connelly, #1 New York Times Bestselling Author In 1968, the small, dilapidated American spy ship USS Pueblo set out to pinpoint military radar stations along the coast of North Korea. Though packed with advanced electronic-surveillance equipment and classified intelligence documents, its crew, led by ex–submarine officer Pete Bucher, was made up mostly of untested young sailors. On a frigid January morning, the Pueblo was challenged by a North Korean gunboat. When Bucher tried to escape, his ship was quickly surrounded by more boats, shelled and machine-gunned, forced to surrender, and taken prisoner. Less than forty-eight hours before the Pueblo’s capture, North Korean commandos had nearly succeeded in assassinating South Korea’s president. The two explosive incidents pushed Cold War tensions toward a flashpoint. Based on extensive interviews and numerous government documents released through the Freedom of Information Act, Act of War tells the riveting saga of Bucher and his men as they struggled to survive merciless torture and horrendous living conditions set against the backdrop of an international powder keg. |
| bud light slogan history: Routledge Handbook on Deviance Stephen E. Brown, Ophir Sefiha, 2017-10-12 The Routledge Handbook on Deviance brings together original contributions on deviance, with a focus on new, emerging, and hidden forms of deviant behavior. The editors have curated a comprehensive collection highlighting the relativity of deviance, with chapters exploring the deviant behaviors related to sport, recreation, body modification, chronic health conditions, substance use, religion and cults, political extremism, sexuality, online interaction, mental and emotional disorders, elite societal status, workplace issues, and lifestyle. The selections review competing definitions and orientations and a wide range of theoretical premises while addressing methodological issues involved in the study of deviance. Each section begins with an introduction by the editors, anchoring the topics in relevant theoretical and methodological contexts and identifying common themes as well as divergence. Providing state-of-the-art scholarship on deviance in modern society, this handbook is an invaluable resource for researchers and students engaged in the study of deviance across a range of disciplines including criminology, criminal justice, sociology, anthropology, and interdisciplinary departments, including justice studies, social transformation, and socio-legal studies. |
| bud light slogan history: Amber, Gold and Black Martyn Cornell, 2011-11-08 Amber, Gold & Black is the most comprehensive history of British beer in all its variety ever written. Learn all there is to know about the history of the beers Britons have brewed and enjoyed down the centuries: Bitter, Porter, Mild and Stout, IPA, Brown Ale, Burton Ale and Old Ale, Barley Wine and Stingo, Golden Ale, Gale Ale, Honey Ale, White Beer, Heather Ale and Mum. This is a celebration of the depths of our beery heritage, a look at the roots of the styles we enjoy today, as well as those ales and beers we have lost, and a study of how the liquids that fill our beer glasses, amber gold and black, developed over the years. Whatever your knowledge of beer, from beginner to buff, Amber, Gold & Black will tell you things you never knew before about Britain's favourite drink. |
| bud light slogan history: Sign Wars Robert Goldman, Stephen Papson, 1996-05-21 Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting sign wars are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us. |
| bud light slogan history: Empires of the Silk Road Christopher I. Beckwith, 2009-03-16 An epic account of the rise and fall of the Silk Road empires The first complete history of Central Eurasia from ancient times to the present day, Empires of the Silk Road represents a fundamental rethinking of the origins, history, and significance of this major world region. Christopher Beckwith describes the rise and fall of the great Central Eurasian empires, including those of the Scythians, Attila the Hun, the Turks and Tibetans, and Genghis Khan and the Mongols. In addition, he explains why the heartland of Central Eurasia led the world economically, scientifically, and artistically for many centuries despite invasions by Persians, Greeks, Arabs, Chinese, and others. In retelling the story of the Old World from the perspective of Central Eurasia, Beckwith provides a new understanding of the internal and external dynamics of the Central Eurasian states and shows how their people repeatedly revolutionized Eurasian civilization. Beckwith recounts the Indo-Europeans' migration out of Central Eurasia, their mixture with local peoples, and the resulting development of the Graeco-Roman, Persian, Indian, and Chinese civilizations; he details the basis for the thriving economy of premodern Central Eurasia, the economy's disintegration following the region's partition by the Chinese and Russians in the eighteenth and nineteenth centuries, and the damaging of Central Eurasian culture by Modernism; and he discusses the significance for world history of the partial reemergence of Central Eurasian nations after the collapse of the Soviet Union. Empires of the Silk Road places Central Eurasia within a world historical framework and demonstrates why the region is central to understanding the history of civilization. |
| bud light slogan history: Encyclopedia of Major Marketing Campaigns Thomas Riggs, 2000 Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index. |
| bud light slogan history: Democracy and Education John Dewey, 1916 . Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word control in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment. |
| bud light slogan history: Hoosiers and the American Story Madison, James H., Sandweiss, Lee Ann, 2014-10 A supplemental textbook for middle and high school students, Hoosiers and the American Story provides intimate views of individuals and places in Indiana set within themes from American history. During the frontier days when Americans battled with and exiled native peoples from the East, Indiana was on the leading edge of America’s westward expansion. As waves of immigrants swept across the Appalachians and eastern waterways, Indiana became established as both a crossroads and as a vital part of Middle America. Indiana’s stories illuminate the history of American agriculture, wars, industrialization, ethnic conflicts, technological improvements, political battles, transportation networks, economic shifts, social welfare initiatives, and more. In so doing, they elucidate large national issues so that students can relate personally to the ideas and events that comprise American history. At the same time, the stories shed light on what it means to be a Hoosier, today and in the past. |
| bud light slogan history: News for a Change , 1999-06-18 If you think it's time for a change, then News for a Change is the book for you.--BOOK JACKET. |
| bud light slogan history: Go Woke, Go Broke Charles Gasparino, 2024-08-06 A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it. How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere. In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America’s most woke corporate leaders, tracing the origins of ESG and stakeholder investing.” He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests. A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy. |
| bud light slogan history: The Cigarette Century Allan M. Brandt, 2009-01-06 The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide. |
| bud light slogan history: Twenty-second Publication Design Annual Society of Publication Designers (U.S.), 1988 |
| bud light slogan history: A People's History of the World Chris Harman, 2017-05-02 Building on A People’s History of the United States, this radical world history captures the broad sweep of human history from the perspective of struggling classes. An “indispensable volume” on class and capitalism throughout the ages—for readers reckoning with the history they were taught and history as it truly was (Howard Zinn) From the earliest human societies to the Holy Roman Empire, from the Middle Ages to the Enlightenment, from the Industrial Revolution to the end of the twentieth century, Chris Harman provides a brilliant and comprehensive history of the human race. Eschewing the standard accounts of “Great Men,” of dates and kings, Harman offers a groundbreaking counter-history, a breathtaking sweep across the centuries in the tradition of “history from below.” In a fiery narrative, he shows how ordinary men and women were involved in creating and changing society and how conflict between classes was often at the core of these developments. While many scholars see the victory of capitalism as now safely secured, Harman explains the rise and fall of societies and civilizations throughout the ages and demonstrates that history moves ever onward in every age. A vital corrective to traditional history, A People's History of the World is essential reading for anyone interested in how society has changed and developed and the possibilities for further radical progress. |
| bud light slogan history: Colour-Coded Constance Backhouse, 1999-11-20 Historically Canadians have considered themselves to be more or less free of racial prejudice. Although this conception has been challenged in recent years, it has not been completely dispelled. In Colour-Coded, Constance Backhouse illustrates the tenacious hold that white supremacy had on our legal system in the first half of this century, and underscores the damaging legacy of inequality that continues today. Backhouse presents detailed narratives of six court cases, each giving evidence of blatant racism created and enforced through law. The cases focus on Aboriginal, Inuit, Chinese-Canadian, and African-Canadian individuals, taking us from the criminal prosecution of traditional Aboriginal dance to the trial of members of the 'Ku Klux Klan of Kanada.' From thousands of possibilities, Backhouse has selected studies that constitute central moments in the legal history of race in Canada. Her selection also considers a wide range of legal forums, including administrative rulings by municipal councils, criminal trials before police magistrates, and criminal and civil cases heard by the highest courts in the provinces and by the Supreme Court of Canada. The extensive and detailed documentation presented here leaves no doubt that the Canadian legal system played a dominant role in creating and preserving racial discrimination. A central message of this book is that racism is deeply embedded in Canadian history despite Canada's reputation as a raceless society. Winner of the Joseph Brant Award, presented by the Ontario Historical Society |
| bud light slogan history: The Routledge History of Literature in English Ronald Carter, John McRae, 2001 This is a guide to the main developments in the history of British and Irish literature, charting some of the main features of literary language development and highlighting key language topics. |
| bud light slogan history: Bitter Brew William Knoedelseder, 2012-11-06 “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.” —John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day. |
| bud light slogan history: Eisenhower Jean Edward Smith, 2012 In his magisterial bestseller FDR, Smith provided a fresh, modern look at one of the most indelible figures in American history. Now this peerless biographer returns with a new life of Dwight D. Eisenhower that is as full, rich, and revealing as anything ever written about America's 34th president. |
| bud light slogan history: The White House Plumbers Egil "Bud" Krogh, Matthew Krogh, 2022-12-27 SOON TO BE A FIVE-PART HBO SERIES, STARRING WOODY HARRELSON AND JUSTIN THEROUX The true story of the White House Plumbers, a secret unit inside Nixon's White House, their ill-conceived plans to stop the leaking of the Pentagon Papers, and how they led to Watergate and the President's demise. On July 17, 1971, Egil Bud Krogh was summoned to a closed-door meeting by his mentor – and a key confidant of the president – John Ehrlichman. Expecting to discuss the most recent drug control program launched in Vietnam, Krogh was shocked when Ehrlichman handed him a file and the responsibility for the Special Investigations Unit, or SIU, later to be notoriously known as The Plumbers. The Plumbers' work, according to Nixon, was critical to national security: they were to investigate the leaks of top secret government documents, including the Pentagon Papers, to the press. The White House Plumbers is Krogh's account of what really happened behind the closed doors of the Nixon White House, how a good man can make bad decisions, and the redemptive power of integrity. Including the story of how Krogh served time and later rebuilt his life, The White House Plumbers is gripping, thoughtful, and a cautionary tale of placing loyalty over principle. |
| bud light slogan history: Liquid Modernity Zygmunt Bauman, 2013-07-10 In this new book, Bauman examines how we have moved away from a 'heavy' and 'solid', hardware-focused modernity to a 'light' and 'liquid', software-based modernity. This passage, he argues, has brought profound change to all aspects of the human condition. The new remoteness and un-reachability of global systemic structure coupled with the unstructured and under-defined, fluid state of the immediate setting of life-politics and human togetherness, call for the rethinking of the concepts and cognitive frames used to narrate human individual experience and their joint history. This book is dedicated to this task. Bauman selects five of the basic concepts which have served to make sense of shared human life - emancipation, individuality, time/space, work and community - and traces their successive incarnations and changes of meaning. Liquid Modernity concludes the analysis undertaken in Bauman's two previous books Globalization: The Human Consequences and In Search of Politics. Together these volumes form a brilliant analysis of the changing conditions of social and political life by one of the most original thinkers writing today. |
| bud light slogan history: Phenomenology of Spirit Georg Wilhelm Friedrich Hegel, 1998 wide criticism both from Western and Eastern scholars. |
| bud light slogan history: Virus of the Mind Richard Brodie, 2009-05-15 Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybody’s life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes. |
| bud light slogan history: Smoke Signals Martin A. Lee, 2013-08-13 In this book the author, an investigative journalist, traces the social history of marijuana from its origins to its emergence in the 1960s as a defining force in an ongoing culture war. He describes how the illicit marijuana subculture overcame government opposition and morphed into a multibillion-dollar industry. In 1996, Californians voted to legalize marijuana for medicinal purposes. Similar laws have followed in several other states, but not without antagonistic responses from federal, state, and local law enforcement. The author draws attention to underreported scientific breakthroughs that are reshaping the therapeutic landscape: medical researchers have developed promising treatments for cancer, heart disease, Alzheimer's, diabetes, chronic pain, and many other conditions that are beyond the reach of conventional cures. This book is an examination of the medical, recreational, scientific, and economic dimensions of the world's most controversial plant. |
| bud light slogan history: Common Sense Thomas Paine, 1918 |
| bud light slogan history: Que Vivan Los Tamales! Jeffrey M. Pilcher, 1998 Connections between what people eat and who they are--between cuisine and identity--reach deep into Mexican history, beginning with pre-Columbian inhabitants offering sacrifices of human flesh to maize gods in hope of securing plentiful crops. This cultural history of food in Mexico traces the influence of gender, race, and class on food preferences from Aztec times to the present and relates cuisine to the formation of national identity. The metate and mano, used by women for grinding corn and chiles since pre-Columbian times, remained essential to preparing such Mexican foods as tamales, tortillas, and mole poblano well into the twentieth century. Part of the ongoing effort by intellectuals and political leaders to Europeanize Mexico was an attempt to replace corn with wheat. But native foods and flavors persisted and became an essential part of indigenista ideology and what it meant to be authentically Mexican after 1940, when a growing urban middle class appropriated the popular native foods of the lower class and proclaimed them as national cuisine. |
| bud light slogan history: The SAGE Encyclopedia of Communication Research Methods Mike Allen, 2017-01-15 Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version. |
| bud light slogan history: The Pabst Brewing Company Benjamin Franklin Professor of History Thomas C Cochran, Thomas C. Cochran, 2011-10-01 |
| bud light slogan history: Surprise, Kill, Vanish Annie Jacobsen, 2019-05-14 From Pulitzer Prize finalist Annie Jacobsen, the untold USA Today bestselling story of the CIA's secret paramilitary units. Surprise . . . your target. Kill . . . your enemy. Vanish . . . without a trace. When diplomacy fails, and war is unwise, the president calls on the CIA's Special Activities Division, a highly-classified branch of the CIA and the most effective, black operations force in the world. Originally known as the president's guerrilla warfare corps, SAD conducts risky and ruthless operations that have evolved over time to defend America from its enemies. Almost every American president since World War II has asked the CIA to conduct sabotage, subversion and, yes, assassination. With unprecedented access to forty-two men and women who proudly and secretly worked on CIA covert operations from the dawn of the Cold War to the present day, along with declassified documents and deep historical research, Pulitzer Prize finalist Annie Jacobsen unveils -- like never before -- a complex world of individuals working in treacherous environments populated with killers, connivers, and saboteurs. Despite Hollywood notions of off-book operations and external secret hires, covert action is actually one piece in a colossal foreign policy machine. Written with the pacing of a thriller, Surprise, Kill, Vanish brings to vivid life the sheer pandemonium and chaos, as well as the unforgettable human will to survive and the intellectual challenge of not giving up hope that define paramilitary and intelligence work. Jacobsen's exclusive interviews -- with members of the CIA's Senior Intelligence Service (equivalent to the Pentagon's generals), its counterterrorism chiefs, targeting officers, and Special Activities Division's Ground Branch operators who conduct today's close-quarters killing operations around the world -- reveal, for the first time, the enormity of this shocking, controversial, and morally complex terrain. Is the CIA's paramilitary army America's weaponized strength, or a liability to its principled standing in the world? Every operation reported in this book, however unsettling, is legal. |
| bud light slogan history: The Conduct of Life Ralph Waldo Emerson, 1860 |
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