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| building a story brand worksheet: Building a StoryBrand Donald Miller, 2017-10-10 More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| building a story brand worksheet: Marketing Made Simple Donald Miller, Dr. J.J. Peterson, 2020-03-17 This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level. |
| building a story brand worksheet: You Are The Brand Mike Kim, 2021-06-08 An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator. |
| building a story brand worksheet: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| building a story brand worksheet: Sticky Branding Jeremy Miller, 2015-01-10 #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. |
| building a story brand worksheet: How to Grow Your Small Business Donald Miller, 2023-03-14 The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for. |
| building a story brand worksheet: Storyworthy Matthew Dicks, 2018-05-15 A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life. |
| building a story brand worksheet: Sprint Jake Knapp, John Zeratsky, Braden Kowitz, 2016-03-08 From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters. |
| building a story brand worksheet: Stand Out Denise Anderson, 2015-12-28 The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print leave-behinds Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... in the trenches insights from recent graduates... all you need to get where you want to go! |
| building a story brand worksheet: Branding For Dummies Bill Chiaravalle, Barbara Findlay Schenck, 2011-03-01 Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards. |
| building a story brand worksheet: Hero on a Mission Donald Miller, 2022-01-11 New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work. |
| building a story brand worksheet: High Growth Handbook Elad Gil, 2018-07-17 High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. |
| building a story brand worksheet: A Brand of One Laura Busche, 2017-04-23 This workbook will guide you on the journey of building a genuine personal brand that moves audiences. It includes exercises, templates, and helpful advice to navigate everything from shaping a personal brand story, to designing symbols that represent you in the marketplace. Among many others, you'll find a month's worth of personal brand journal pages, a worksheet to create your manifesto, and a complete personal branding plan. Branding yourself and your dream can be a form of therapy. This hyper-digital world of ours has a funny way of amplifying mistakes. Accentuating faults. Introducing doubt. Without strong convictions and self-esteem, our lives can slowly turn into a me too song where all we are trying to do every morning is keep up, comply, and fit in. Branding is a cure against all of that. |
| building a story brand worksheet: Just Like That Gary D. Schmidt, 2021-01-05 In this poignant, perceptive, witty novel, Gary D. Schmidt brings authenticity and emotion to multiple plot strands, weaving in themes of grief, loss, redemption, achievement, and love. Following the death of her closest friend in summer 1968, Meryl Lee Kowalski goes off to St. Elene's Preparatory Academy for Girls, where she struggles to navigate the venerable boarding school's traditions and a social structure heavily weighted toward students from wealthy backgrounds. In a parallel story, Matt Coffin has wound up on the Maine coast near St. Elene's with a pillowcase full of money lifted from the leader of a criminal gang, fearing the gang's relentless, destructive pursuit. Both young people gradually dispel their loneliness, finding a way to be hopeful and also finding each other. |
| building a story brand worksheet: The Advantage Patrick M. Lencioni, 2012-03-14 There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles. |
| building a story brand worksheet: Start with Why Simon Sinek, 2011-12-27 The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. |
| building a story brand worksheet: Build a Brand Like Trader Joe's Mark Gardiner, 2012-06-21 |
| building a story brand worksheet: The Art of Community Charles Vogl, 2016-09-12 Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category. |
| building a story brand worksheet: School is More Than a Building Kelley Donner, 2021-05-20 A great school is so much more than a building? It is a place where children feel accepted for who they are. It is a place where kindness and empathy are commonplace. It is a place where children know and feel that people are there for them and that they are safe and loved. With its delightful watercolor illustrations of school life, School is More Than a Building paints a positive picture of a school environment where children know and understand that the people who work there care and look out for their best interests. When read aloud, children are reminded that they are part of a very special community and that schools are there for them. The pandemic made it painfully clear just how sensitive children are to the world around them and how important schools are for many children's health and well-being. Unfortunately, for some children, schools are more than just a place for learning, they are also a place of refuge and escape. It is important that children are aware that schools are a safe place where there are people that they can trust and go to if they need help. School is More than a Building, it is a place where people listen.In addition to celebrating schools and everything they do, School is More Than a Building is a great book to generate discussion about the many aspects of school life. At KelleyDonner.com/school-is-more-than-a-building you will find lesson plans, bulletin board ideas, activities and more that can be used on a school wide-level, in the classroom, or in your library. School is an integral part of a child's life. School is more than a building, it is a place where? |
| building a story brand worksheet: Brand Now Nick Westergaard, 2018-05-08 Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers. |
| building a story brand worksheet: Hero on a Mission Guided Planner Donald Miller, 2022-05-17 Based on the book by New York Times bestselling author Donald Miller, this guided planner allows you to identify your mission, plot your course, and become the hero of your story. In his book, Hero on a Mission, Donald Miller described the transformational yet practical plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning. Now, his mission is to help you do the same. This planner will help you to create a simple plan that will bring clarity and meaning to your life's goals. With this three-month planner, you will be able to move beyond being merely productive to experiencing a deep sense of meaning through: 3 Life Plan Pages to determine your vision one year, five years, and ten years from now. 11 Goal-Setting Worksheets to identify tangible goals related to your life plan. 130 Daily Planner Pages to set tasks that help you maintain focus, consistency, and momentum as you work toward your mission. |
| building a story brand worksheet: No Logo Naomi Klein, 2000-01-15 What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands. Billy Bragg from the bookjacket. |
| building a story brand worksheet: Brand Bewitchery Park Louis Howell, 2020-06 Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell. |
| building a story brand worksheet: Obviously Awesome April Dunford, 2019-05-14 You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you. |
| building a story brand worksheet: Billion Dollar Lessons Paul B. Carroll, Chunka Mui, 2008-09-11 ”This book is your chance to learn from others’ mistakes.”-- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.” There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure. |
| building a story brand worksheet: What the Heck Is EOS? Gino Wickman, 2017-09-05 Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision. |
| building a story brand worksheet: The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration Mary Scannell, 2010-05-28 Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged. |
| building a story brand worksheet: Better Selling Through Storytelling John Livesay, 2019-07-02 “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone |
| building a story brand worksheet: Positive Intelligence Shirzad Chamine, 2012 Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind. |
| building a story brand worksheet: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| building a story brand worksheet: Book Yourself Solid Illustrated Michael Port, 2013-03-28 A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a marketing guru by the Wall Street Journal and an uncommonly honest author by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks. |
| building a story brand worksheet: Storytelling with Data Cole Nussbaumer Knaflic, 2019-10-22 Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories! |
| building a story brand worksheet: Find Your Why Simon Sinek, David Mead, Peter Docker, 2017-09-05 Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon |
| building a story brand worksheet: Ninja Selling Larry Kendall, 2017-01-03 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. |
| building a story brand worksheet: Logo Design Workbook Sean Adams, Noreen Morioka, Terry Lee Stone, 2006-03-01 Logo Design Workbook focuses on creating powerful logo designs and answers the question, What makes a logo work? In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. |
| building a story brand worksheet: Dare to Lead Brené Brown, 2018-10-09 #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership. |
| building a story brand worksheet: Product-Led Growth Bush Wes, 2019-05 Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done. - Nir Eyal, Wall Street Journal Bestselling Author of Hooked |
| building a story brand worksheet: Storytelling Workbook for Beginners B. Rain Bennett, 2020-11-23 You do not just have one story to tell. You have endless stories inside of you, just waiting to be told. The goal of the Storytelling Workbook for Beginners is to help you work your storytelling muscles on a daily or weekly basis, so you can be able to spot storytelling opportunities at any given time and know which story will be the most effective to use. By setting up a simple story structure for you to understand and follow, as well as a routine practice of working that storytelling muscle, you can create up to 100 stories with this one workbook. And soon, you will be well on your way to becoming a compelling storyteller! From filmmaker and storytelling expert Rain Bennett, this workbook establishes the Four Ps that serve as the framework of his award-winning stories -- People, Problem, Purpose, and Platform.This workbook is perfect for entrepreneurs, marketers, communication directors, small to medium business owners, nonprofit communicators, influencers, competitive storytellers, and people who know that stories create human connections! |
| building a story brand worksheet: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
| building a story brand worksheet: The Intentional Entrepreneur Jen Dalton, 2016-03-20 Are you starting a business? Do you already have a business? If you are launching or leading an organization, it is critical to be intentional about your value (and values) and how you stand out from the competition. Building on concepts and insights from thought leaders like Seth Godin, with his book, When It's Your Turn, and Gary Vaynerchuk's Crush It, The Intentional Entrepreneur gives you the tools and steps to build a reputation that breaks through the noise and connects with your people, customers, and community. Self-awareness is critical for an entrepreneur; leveraging your strengths and outsourcing the rest are critical to success. This book will walk you through how to own your reality, your purpose, and how to shape how others perceive you through intentional content and communication. This book will help you understand: How personal branding relates to your business and why How you are unique and why people should do business with you What questions to ask when figuring out how to blend your personal reputation and brand with the company brand over time How to create a visibility plan that builds the best relationships to grow your business with clarity and meaning Identify practical ways to manage your online reputation and presence for your brand as the CEO, given you only have so much time in the day Owning your reputation is about protecting it, building it, and becoming a Noisebreaker, not a Noisemaker. People want to work with and for someone who is authentic, clear, and shows up intentionally to create value for their people, clients, and community. From naming your business, to identifying your target customers, to building your unique content strategy - this book walks through dozens of examples and will help you build a reputation that matters and drives your business visibility and growth. |
BUILDING A STORY BRAND - durmonski.com
Write down a one-line message explaining what do you do: 2. Who’s the villain? 3. How your product transforms people’s lives? 4. What negative consequences are you helping customers …
Building a StoryBrand - davekraft
Does every stakeholder you interact with understand the story of your customer and what role the organization plays in that story? Do they understand their personal role in this important …
BuildingaStoryBrand
11. People Want Your Brand to Participate in Their Transformation, SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT, 12. Building a Better Website, 145, 13. Using …
StoryBrand - Clarify Your Message - StoryBrand
Created Date: 6/12/2014 10:36:59 AM
Building A Story Brand Worksheet - util.wickedlocal.com
This article will guide you through creating a powerful StoryBrand worksheet, transforming your brand from a lost sailboat into a vessel sailing purposefully towards a vibrant, thriving shore....
Brand Story Worksheet - Your Writer Platform
Use the questions and prompts below to help you define your unique value and shape your brand story strategy. 1. What are the attitudes, beliefs and worldview that shapes your work? (Why do …
Building A Storybrand Worksheet - Freedom Gathering
a storybrand worksheet: if nothing matched your brand purpose and uncover what she has useful? What if to best leaders actually have more implicit common than drug addicts than god …
Building A Story Brand Worksheet - archive.ncarb.org
principles from Building a StoryBrand this 5 part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key …
Own Your Story - Business of Story
The Story Cycle will help you own your story, the first step in achieving epic growth for your enterprise and your people. STORY ON! 1.Claim your #1 position in the market 2.Identify your …
BRAND STRATEGY WORKBOOK - longmeadowstudio.com
Articulating your brand strategy is essential to creating a brand that is captivating, effective, and most importantly – true to YOU! While beautiful branding can certainly capture your client’s …
BUILDING A BRAND STORY TEMPLATE COMPANY HISTORY
STORY-FRIENDLY FACTS & FIGURES List some story-friendly facts and figures about your company to help support your brand’s story.
Building a story brand worksheet - irp-cdn.multiscreensite.com
Smartsheet offers various templates to help businesses standardize their communication about their brand. A strong brand story increases visibility, elicits an emotional response from …
WORKSHEET 4 Steps to a Memorable Brand Story
Work through these steps to help you create a brand story that will connect your customers and prospects like never before. In this stage, you need to look back to the founding moment, the …
Building A Story Brand Worksheet - mdghs.com
This article will guide you through creating a powerful StoryBrand worksheet, transforming your brand from a lost sailboat into a vessel sailing purposefully towards a vibrant, thriving shore. …
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very business owner wants to tell a great story with their brand. They want it to be a brand people admire and respect. They sense the story that gets told about them is the key, and they’re …
Building your story in 7 steps - StoryJumper
The goal of the workbook is to coach students in building the 7 primary components of a story (Character, Challenge, Motivation, Setting, Obstacles, Climax, and Closing).
Personal Branding Template - Emerson Exchange 365
We will guide you through a variety of activities to identify, build, market and nurture the best version of you. The ideas in this workbook were created to inspire you to take action to improve …
Building A Story Brand Worksheet
This article will guide you through creating a powerful StoryBrand worksheet, transforming your brand from a lost sailboat into a vessel sailing purposefully towards a vibrant, thriving shore. …
< 2 8 5 % 5 $ 1 ' , 6 1 2 7 7 + ( + ( 5 2 - StoryBrand
brand. They want it to be a brand people admire and respect. They sense the story that gets told about them is the key, and they’re right. Great brands create a kind of buzz the way an exciting …
BUILDING A STORY BRAND - durmonski.com
Write down a one-line message explaining what do you do: 2. Who’s the villain? 3. How your product transforms people’s lives? 4. What negative consequences are you helping customers …
Building a StoryBrand - davekraft
Does every stakeholder you interact with understand the story of your customer and what role the organization plays in that story? Do they understand their personal role in this important …
BuildingaStoryBrand
11. People Want Your Brand to Participate in Their Transformation, SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT, 12. Building a Better Website, 145, …
StoryBrand - Clarify Your Message - StoryBrand
Created Date: 6/12/2014 10:36:59 AM
Building A Story Brand Worksheet - util.wickedlocal.com
This article will guide you through creating a powerful StoryBrand worksheet, transforming your brand from a lost sailboat into a vessel sailing purposefully towards a vibrant, thriving shore....
Brand Story Worksheet - Your Writer Platform
Use the questions and prompts below to help you define your unique value and shape your brand story strategy. 1. What are the attitudes, beliefs and worldview that shapes your work? (Why …
Building A Storybrand Worksheet - Freedom Gathering
a storybrand worksheet: if nothing matched your brand purpose and uncover what she has useful? What if to best leaders actually have more implicit common than drug addicts than god …
Building A Story Brand Worksheet - archive.ncarb.org
principles from Building a StoryBrand this 5 part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key …
Own Your Story - Business of Story
The Story Cycle will help you own your story, the first step in achieving epic growth for your enterprise and your people. STORY ON! 1.Claim your #1 position in the market 2.Identify your …
BRAND STRATEGY WORKBOOK - longmeadowstudio.com
Articulating your brand strategy is essential to creating a brand that is captivating, effective, and most importantly – true to YOU! While beautiful branding can certainly capture your client’s …
BUILDING A BRAND STORY TEMPLATE COMPANY HISTORY
STORY-FRIENDLY FACTS & FIGURES List some story-friendly facts and figures about your company to help support your brand’s story.
Building a story brand worksheet - irp …
Smartsheet offers various templates to help businesses standardize their communication about their brand. A strong brand story increases visibility, elicits an emotional response from …
WORKSHEET 4 Steps to a Memorable Brand Story
Work through these steps to help you create a brand story that will connect your customers and prospects like never before. In this stage, you need to look back to the founding moment, the …
Building A Story Brand Worksheet - mdghs.com
This article will guide you through creating a powerful StoryBrand worksheet, transforming your brand from a lost sailboat into a vessel sailing purposefully towards a vibrant, thriving shore. …
< 2 8 5 % 5 $ 1 ' , 6 1 2 7 7 + ( + ( 5 2 - StoryBrand
very business owner wants to tell a great story with their brand. They want it to be a brand people admire and respect. They sense the story that gets told about them is the key, and they’re …
Building your story in 7 steps - StoryJumper
The goal of the workbook is to coach students in building the 7 primary components of a story (Character, Challenge, Motivation, Setting, Obstacles, Climax, and Closing).
Personal Branding Template - Emerson Exchange 365
We will guide you through a variety of activities to identify, build, market and nurture the best version of you. The ideas in this workbook were created to inspire you to take action to …
Building A Story Brand Worksheet
This article will guide you through creating a powerful StoryBrand worksheet, transforming your brand from a lost sailboat into a vessel sailing purposefully towards a vibrant, thriving shore. …
< 2 8 5 % 5 $ 1 ' , 6 1 2 7 7 + ( + ( 5 2 - StoryBrand
brand. They want it to be a brand people admire and respect. They sense the story that gets told about them is the key, and they’re right. Great brands create a kind of buzz the way an …
