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| building a yoga business: Bankable Business Plans Edward G. Rogoff, 2007 This book guides readers through a very comprehensive, step-by-step process to produce professional-quality business plans to attract the financial backing entrepreneurs need, no matter what their dream. |
| building a yoga business: The Art and Business of Teaching Yoga (revised) Amy Ippoliti, Taro Smith, 2023-12-05 Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world |
| building a yoga business: Teaching Yoga Mark Stephens, 2011-09-06 THE FUNDAMENTALS OF YOGA: Discover the history and philosophy of yoga—plus tools for teaching 108 yoga poses, planning and sequencing your yoga classes, and much more. “Will help [yoga] instructors fine-tune their classroom skills and empower their personal practice.” —Yoga + Joyful Living Drawing on a wide spectrum of perspectives and featuring more than 150 photographs and illustrations, Teaching Yoga covers the fundamental topics of yoga for new and experienced yoga teachers. Inside, you’ll find: • A foundational overview of yoga philosophy and history • Presentations of yoga classics like Vedas; Upanishads; Bhagavad Gita; Yoga Sutras of Patanjali • Profiles of the 11 styles of contemporary yoga, including their history and distinguishing elements • Support and tools for teaching 108 yoga poses, breathing techniques, and meditations • Practical advice for classroom setup, and planning and sequencing yoga classes • Guidance through the process of starting and sustaining a career as a yoga teacher • Over 200 bibliographic sources and a comprehensive index • A useful appendix listing associations, institutes, organizations, and professional resources Addressing 100% of the teacher training curriculum standards set by Yoga Alliance—the world’s leading registry and accreditation source for yoga teachers and schools—Teaching Yoga is the perfect resource for experienced yoga teachers, teachers in training, and anyone interesed in deepening their understanding of their yoga practice. |
| building a yoga business: How to Start a Yoga Studio Business AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| building a yoga business: Danielle Collins' Face Yoga Danielle Collins, 2019-07-09 Have you ever thought why every workout you have ever done stopped at the neck? Or wondered why traditional yoga calms the mind, tones the body but forgets the face? Are you looking for a natural way to look and feel younger and healthier? Danielle Collins, TV's Face Yoga Expert, believes we should all have the opportunity to look and feel the very best we can for our age and to care for our face, body and mind using natural and holistic techniques. Her method requires just 5 minutes a day and could not be easier to get started. Integrating practical facial exercises with inspirational lifestyle tips, including diet and skincare, Danielle Collins' Face Yoga is a revolutionary new programme to help you achieve healthier, firmer, glowing skin.. |
| building a yoga business: Accessible Yoga Jivana Heyman, 2019-11-05 “A treasure trove . . . what Yoga, capital Y, is all about.” —Donna Farhi “Nothing less than a gem.” —Judith Lasater “A vital tool.” —Book Riot This daring, visionary book revolutionizes yoga practice, making it truly accessible to everyone—in every body, at any age, and in any state of health Yoga practice has so much to offer us physically, emotionally, mentally, and spiritually. But many of us feel discouraged to practice because we see young, slim, flexible, well, and able-bodied people dominating yoga spaces. Yet, yoga is truly a practice for all—conferring enormous benefits to our overall well-being as our bodies change, age, and navigate various health challenges. Jivana Heyman, founder of Accessible Yoga, views yoga as a basic human right—saying we all deserve to practice it in whatever state we find our body or mind. Accessible Yoga offers a simple, clear, and wonderfully adaptable practice for all people regardless of ability, health, and body type. Heyman has spent over twenty years sharing yoga with people of all abilities and backgrounds, and in this book, he shares his knowledge by breaking down complex yoga poses, breathing practices, meditation techniques, and yoga teachings into clearly understandable and practical tools we can use every day, regardless of our limitations or challenges. |
| building a yoga business: Yoga Fitness for Men Dean Pohlman, 2018-05-08 Maximize athletic performance and increase strength and endurance through the power of yoga. Incorporating yoga into your fitness regime can help you perform better on the sports field and in the gym! Learn how yoga works and integrate key yoga poses and routines to improve flexibility, core strength, and prevent injuries. For centuries yoga has been used to improve overall health and strengthen the mind and body. This yoga guide focuses on helping men perform at their highest fitness levels. Inside the pages of this yoga book you'll find: - More than 50 postures with full-colorr photos and step-by-step instructions. - Over 20 workout routines tailored to specific performance goals, such as endurance and power, or improving your running or weightlifting performance. - Focuses on the functional aspects of yoga, including sports performance and injury prevention. - Information on how yoga can specifically benefit men. - Easy-to-follow steps to execute yoga postures. Yoga is known to have plenty of benefits, but did you know that it also has benefits specifically for men and athletes? At the core, this ancient practice is based on stretching different muscle groups for greater flexibility, ease of movement, and greater power. And these benefits translate to sports performance, gym gains, and overall health - allowing your body to move as it should. No chanting required to master these yoga postures and workouts! Written by Dean Pohlman, sports coach and author, this yoga book for men is focused on yoga's functional fitness benefits and less on the spiritual or emotional aspects. A wonderful gift and fitness resource, Yoga For Men: Build Strength and Improve Performance will help men meet their performance goals, play harder and feel better. |
| building a yoga business: Pick Your Yoga Practice Meagan McCrary, 2013-11-01 On the surface it may appear that yoga is yoga is yoga, but take a closer look and you’ll discover myriad different yoga systems and lineages. There are dozens of yoga styles to choose from, and while yoga is for everyone, not every style is the perfect fit for every person. But how do you choose between mysterious-sounding names such as Ashtanga, Kundalini, Bikram, and Kripalu? As Meagan McCrary discovered when she began exploring different classes, finding the right style is essential for establishing a steady yoga practice. Pick Your Yoga Practice is the first book to describe the most prominent yoga styles in depth, including teaching methodology, elements of practice, philosophical and spiritual underpinnings, class structure, physical exertion, and personal attention. Those new to yoga will discover they have options and can confidently attend a class of their choosing, while experienced practitioners will expand their understanding of the vast world of modern yoga, and perhaps find themselves venturing into new territory. Ashtanga * Iyengar * Kundalini * Integral * Kripalu Bikram * Jivamukti * Sivananda * Ananda Viniyoga * Svaroopa * Power * Forrest * ISHTA Anusara * Moksha * AcroYoga |
| building a yoga business: Yoga Revolution Jivana Heyman, 2021-12-07 It is time to address the dissonance between the often superficial way yoga is currently being practiced and the depth of yoga’s ancient universal spiritual teachings. In this clarion call to action, Jivana Heyman offers a blueprint for cultivating a practice based in the ancient wisdom of the Bhagavad Gita and the Yoga Sutras in service of those experiencing exclusion and oppression. Heyman illuminates the yogic mandate of seva—or acts of service that see, care for, and uplift those around us—as a way to serve the world without losing your way. Through pose sequences, practice prompts such as “Embracing Failure,” and stories from yoga teachers who are implementing seva in their classes, Heyman shows you what it means to serve, how to serve, and how to promote inclusivity through your service. Our job, says Heyman, is not to clear our mind through yoga practice, but rather to expand it so widely that it can embrace the entire universe. |
| building a yoga business: No Prep Yoga Plans Rhonda Jones, 2019-06 No Prep Yoga Plans is the ultimate yoga teacher's guidebook to creating a transformative yoga class. It includes yoga sequences, inspirational openers, verbals cues, guided meditation scripts, and much more. |
| building a yoga business: The Business of Yoga Casey Conrad, Howard VanEs, 2014-09-02 How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga! |
| building a yoga business: Be Healthy With Yin Yoga Stefanie Arend, 2019-08-20 Yin yoga not only strengthens your body—makes it more vital and powerful in a yin way—it can also help with a lot of typical ailments, may they be allergies, teeth grinding, menstrual pain, headaches, infertility, skin problems, or back pain. In Be Healthy with Yin Yoga, best-selling author Stefanie Arend puts together many Yin yoga sequences to activate the self-healing powers of body and mind. She offers a holistic approach that includes Western and Traditional Chinese Medicine, breathing techniques, meditation, nutrition, fascia therapy exercises, and self-reflective questions to encourage deeper explorations of the roots of readers’ ailments. Suited for both beginners and experienced yoga practitioners, and replete with high-quality pictures that make the poses and sequences easy to follow and understand, Be Healthy with Yin Yoga is a wonderful support for anyone who wants to take their health back into their own hands. |
| building a yoga business: The Heart of Yoga T. K. V. Desikachar, 1999-03-01 The first yoga text to outline a step-by-step sequence for developing a complete practice according to viniyoga--yoga adapted to the needs of the individual. • A contemporary classic by a world-renowned teacher. • This new edition adds thirty-two poems by Krishnamacharya that capture the essence of his teachings. Sri Tirumalai Krishnamacharya, who lived to be over 100 years old, was one of the greatest yogis of the modern era. Elements of Krishnamacharya's teaching have become well known around the world through the work of B. K. S. Iyengar, Pattabhi Jois, and Indra Devi, who all studied with Krishnamacharya. Krishnamacharya's son T. K. V. Desikachar lived and studied with his father all his life and now teaches the full spectrum of Krishnamacharya's yoga. Desikachar has based his method on Krishnamacharya's fundamental concept of viniyoga, which maintains that practices must be continually adapted to the individual's changing needs to achieve the maximum therapeutic value. In The Heart of Yoga Desikachar offers a distillation of his father's system as well as his own practical approach, which he describes as a program for the spine at every level--physical, mental, and spiritual. This is the first yoga text to outline a step-by-step sequence for developing a complete practice according to the age-old principles of yoga. Desikachar discusses all the elements of yoga--poses and counterposes, conscious breathing, meditation, and philosophy--and shows how the yoga student may develop a practice tailored to his or her current state of health, age, occupation, and lifestyle. This is a revised edition of The Heart of Yoga. |
| building a yoga business: How to Run a Successful Yoga Business and Not Go Broke Michelle S. Fondin, 2017-09-29 I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin. Every bit of business knowledge, I acquired over the past decade, is in this book. I have spared nothing so you can excel. From the best marketing strategies, to building a solid client base, and an unbreakable reputation, you will get to appreciate teaching yoga instead of getting caught up in the trial and error of the first years in business. Sit back, grab a cup of tea, and get cracking! Your business is not going to start all by itself you know. Who knew starting a business could be this much fun? Preface Introduction: If I Knew Then, What I Know Now Chapter One: Your Yoga Teacher Training Program Chapter Two: You Are Not A Monk, Unless You Are One Chapter Three: Hey Dharma? What's Your Karma? Chapter Four: Building a Reputation Chapter Five: Marketing Your Way to Success Chapter Six: Your Business Model Chapter Seven: Financial Intelligence Chapter Eight: Opening & Running a Successful Yoga Studio Chapter Nine: Balancing Work & The Rest of Your Life Epilogue |
| building a yoga business: The Yoga Teacher's Guide: How to Build and Grow Your Private Yoga Business Brittany Payne, 2020-05-08 If you are an aspiring business owner and completed your yoga teacher training, or currently want to expand your private yoga business, this eBook will give you the blueprint on how to build and grow your private yoga business. Laying a foundation and building step by step includes finding your niche, pricing, marketing and advertisement, class structure, and expanding your business with clients. How to Build and Grow Your Private Yoga Business includes tips that I have learned over the years which has been vital in the growth and success of my own yoga business. |
| building a yoga business: The Small Business Lifecycle Charlie Kilkey, 2013-04-01 Small businesses have much different growth patterns than large corporations. Small business owners who look to large corporations for insight and guidance on how to grow their own businesses often feel overwhelmed and demotivated. The Small Business Life Cycle lays out the five stages of small business growth and explains how you can navigate each stage in your business. To be successful, you have to take the right steps at the right time. Each stage has different challenges, strengths, inconvenient truths, and ways forward. This guide shows you where to focus your resources in each stage so you can grow your business efficiently. Whether you're thinking about starting a small business or you've been in business for a while, The Small Business Life Cycle will give you a better gauge to evaluate where you are and what you need to do next. If you're growing fast and want to keep growing, this book will show you how to do it strategically. And if you're stuck and don't know what to do, you can determine what stage your business is in now and figure out what you need to do next to get unstuck. This guide will specifically help you work through: Questions to ask before you start your own small business How to get a foothold in the market and why you should be marketing fewer things to fewer audiences Why some successful products and services will cause you to get stuck and lose momentum What four things must be in place to grow your business How not to break a successful, scalable small business once you've got it there This no-fluff guide will lay out the foundation upon which you can grow your small business. The only question left to answer is: what's your next action? |
| building a yoga business: Teaching Yoga Discover Press, 2021-07 Do You Want to Share Your Knowledge and Experiences With Others and Become a Yoga Teacher? Here's the Ultimate Beginner's Guide to Jumpstart Your Yoga Career! Are you an aspiring yoga teacher? Do you need tips on how to start and grow your yoga business? If you answered yes to these questions, then keep reading! Yoga is currently becoming very popular across the world. Some of the common reasons for people to start yoga are to increase flexibility and relieve stress. Seeing the increased demands for yoga trainers, you have decided to share your knowledge and experiences and become a yoga teacher. Here's the problem: You're wondering how to transition from becoming a student to a teacher or what are the right steps to take to start your business. Fortunately for you, there's now a solution. Teaching Yoga: How to Start, Run, and Grow Your Own Yoga Business by Discover Press will provide you with all the information you need for your new journey. In this book, you will be able to: Transition From Student to Teacher: To become a certified teacher, you must undergo yoga training. Learn which training program you prefer and get your teaching certificate to become a registered yoga teacher Learn the Art of Teaching Yoga: Learn how to start your yoga classes with these easy steps and lessons that the author has learned from his personal experiences. Achieve Financial Stability: Follow the author's tips and advice about finances, building a business, and how to create a sustainable and ethical career. |
| building a yoga business: Mystery Pose Andrea Creel, 2021-04 It's time to play a guessing game! A book and game rolled into one, children will delight in following the clues to guess all of the yoga poses. Colorful illustrations and rhyming poems help children gleefully discover the yoga pose hiding on the next page. This adorable book includes 18 child-friendly yoga poses and ends with an inspiring relaxation. Mystery Pose is a playful introduction to yoga for young children. |
| building a yoga business: Yoga Sequencing Mark Stephens, 2012-09-18 The yoga teacher’s guide to planning and sequencing yoga classes—with over 2,000 instructional photos and 67 yoga pose sequences for students of all skill levels. Also features additional resources, including yoga class planning worksheets, comprehensive glossaries, and much more! Addressing one of the most popular topics in the yoga profession, this book offers 67 model sequences of yoga poses (asanas) that cover the broad range of yoga student experience. Inside, established and aspiring yoga teachers will find: • Over 2,000 instructional photos and guide to over 150 yoga asanas • Multiple sequences for beginning, intermediate, and advanced students • Yoga sequences for kids, teens, seniors, and women across their life cycle • Yoga classes designed for relieving depression and anxiety • Sequences for each of the major chakras and ayurvedic constitutions • Guidance for teaching breathing (pranayama) and meditation techniques • Glossary of terms and alphabetical asana index with thumbnail photographs • Yoga class planning worksheets • Representative sequences from several popular styles of hatha yoga • And many more resources for further reading! Drawing on ancient yoga philosophy and contemporary insights into functional anatomy, biomechanics, and kinesiology, Yoga Sequencing is the ultimate guide teachers looking to bring the transformative power of yoga into their practice and classes. |
| building a yoga business: Wallet Activism Tanja Hester, 2021-11-16 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — SOCIAL/POLITICAL CHANGE • 2022 ASJA ANNUAL WRITING AWARD WINNER — SERVICE • 2022 NAUTILUS BOOK AWARDS GOLD MEDALIST — SOCIAL CHANGE & SOCIAL JUSTICE • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — PHILANTHROPY/NONPROFIT/SUSTAINABILITY How do we vote with our dollars, not just to make ourselves feel good, but to make a real difference? Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values. While we call the American system a democracy, capitalism is the far more powerful force in our lives. The greatest power we have—especially when political leaders won’t move quickly enough—is how we use our money: where we shop, what we buy, where we live, what institutions we entrust with our money, who we work for, and where we donate determines the trajectory of our society and our planet. While our votes and voices are essential, too, Wallet Activism helps you use your money for real impact. It can feel overwhelming to determine “the right way” to spend: a choice that might seem beneficial to the environment may have unintended consequences that hurt people. And marketers are constantly lying to you, making it hard to know what choice is best. Wallet Activism empowers us to vote with our wallets by making sense of all the information coming at us, and teaching us to cultivate a more holistic mindset that considers the complex, interrelated ecosystems of people and the planet together, not as opposing forces. From Tanja Hester, Our Next Life blogger and author of Work Optional, comes the mindset-shifting guide to help you put your money where your values are. Wallet Activism is not a list of dos and don’ts that will soon become outdated, nor does it call for anti-consumerist perfection. Instead, it goes beyond simple purchasing decisions to explore: The impacts a financial decision can have across society and the environment How to create a personal spending philosophy based on your values Practical questions to quickly assess the “goodness” of a product or an entity you may buy from The ethics of earning money, choosing what foods to eat, employing others, investing responsibly, choosing where to live, and giving money away For anyone interested in leaving the world better than you found it, Wallet Activism helps you build habits that will make your money matter. |
| building a yoga business: Waking Matthew Sanford, 2008-05-27 Matthew Sanford's inspirational story about the car accident that left him paralyzed from the chest down is a superbly written memoir of healing and journey—from near death to triumphant life. Matt Sanford's life and body were irrevocably changed at age 13 on a snowy Iowa road. On that day, his family's car skidded off an overpass, killing Matt's father and sister and left him paralyzed from the chest down, confining him to a wheelchair. His mother and brother escaped from the accident unharmed but were left to pick up the pieces of their decimated family. This pivotal event set Matt on a lifelong journey, from his intensive care experiences at the Mayo Clinic to becoming a paralyzed yoga teacher and founder of a nonprofit organization. Forced to explore what it truly means to live in a body, he emerges with an entirely new view of being a whole person. By turns agonizingly personal, philosophical, and heartbreakingly honest, this groundbreaking memoir takes you inside the body, heart, and mind of a boy whose world has been shattered. Follow Sanford's journey as he rebuilds from the ground up, searching for healing stories to help him reconnect his mind and his body. To do so, he must reject much of what traditional medicine tells him and instead turn to yoga as a centerpiece of his daily practice. He finds not only a better life but also meaning and purpose in the mysterious distance that we all experience between mind and body. In Waking, Sanford delivers a powerful message about the endurance of the human spirit and of the body that houses it. |
| building a yoga business: Namaslay Candace Moore, 2016-10-25 With a distinct visual format, Namaslay guides readers step by step through more than 100 yoga poses. The poses are broken down by experience level into a series of progressions and include modifications for those who can't quite achieve the full expression of a pose just yet. Full-color photos and tips on overcoming common mistakes helps people get the most out of every pose. Namaslay also features three 30-day yoga programs that focus on de-stress, core strength, and back pain. You will also find specific yoga sequences that are customized for everyone from the office dweller to the endurance athlete. Written with heart, humor, and swagger, Namaslay is a book for everyone, from beginners to advanced practitioners and even the simply curious. This book’s high-quality, edgy-yet-beautiful photographs add an artful flair that puts it in a class of its own—as appropriate for a coffee table as a yoga studio! |
| building a yoga business: The Personal MBA 10th Anniversary Edition Josh Kaufman, 2020-09-01 The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living. |
| building a yoga business: Skill in Action Michelle Cassandra Johnson, 2021-11-02 Transform your yoga practice into a force for creating social change with this concise, eloquent manual of social justice tools and skills. Skill in Action asks you to explore the deeply transformational practice of yoga as a way to become an agent of social change and work toward a just world. Through yoga practices and philosophy, this book explores liberation for ourselves and others, while asking us to engage in our own agency—whether that manifests as activism, volunteer work, or changing our relationships with others and ourselves. To provide a strong foundation to begin this work, Michelle Cassandra Johnson clearly defines power and privilege, oppression, liberation, and suffering, and invites you to make changes in your life that promote equality and freedom for all. This revised and expanded edition offers journaling practices and prompts in each chapter; includes more material on how power and privilege inform the yoga industry; explains how to integrate justice into teaching the eight limbs of yoga; and offers ways to support people as they move through their resistance and discomfort in the face of injustice. This edition also offers a fuller look at how the yamas and niyamas—the ethical precepts of yoga—can be studied in order to create a more just world, and it offers more support for yoga teachers seeking to radicalize their yoga. |
| building a yoga business: Practice You Elena Brower, 2017-09-19 When the way forward seems uncertain, where can we turn for guidance we can trust? For yoga luminary, meditation teacher, and artist Elena Brower, the answer has always been close at hand. Whenever I’ve needed direction, strength, or centering, I've so often turned to my own journals. Why? Because many of the answers we seek are found within ourselves. Now, for those compelled to the pen and page, Elena invites us to gather our own wisdom through writing, self-inquiry, and reflection. Practice You is a portable sacred sanctuary to record our flashes of insight, find our ground, create and clarify our goals, and bear witness to our own evolution. With more than 150 beautiful pages of questions, teachings, inspiring imagery, and plenty of space to write, draw, and reflect, this journaling adventure guides us into nine compelling portals to our highest ways of living. |
| building a yoga business: The Business of Yoga Katy Appleton, Natasha Moutran, 2022-11-21 Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching. |
| building a yoga business: Future Marketing Jon Wuebben, 2016-09-09 |
| building a yoga business: Stretched Karen Fabian, 2014-07-28 Once yoga teachers complete a basic training program and begin to teach, they often find they're faced with a number of teaching and business related questions. Stretched, Build Your Yoga Business, Grow Your Teaching Techniques, is written for yoga teachers about both the business and teaching aspects of a career as a yoga teacher. The book is by Karen Fabian, Founder of Bare Bones Yoga (www.barebonesyoga.com). Karen is a Certified and Experienced Registered Yoga Teacher based in Boston. She has been teaching since 2002. The book guides readers through both business and teaching topics and provides detailed tools and templates for tracking leads, revenue and other key performance indicators. One aspect of the book is to help teachers make informed choices and healthy transitions if and when they decide to shift from their current job to a full-time career as a yoga teacher. It is also a guide for those that wish to learn more about teaching yoga as a part time or full time career choice. |
| building a yoga business: The Radiance Sutras Lorin Roche, 2014-08 The gateways to wonder and delight are flung open wide for all to enter. At once a beautiful love song and an encyclopedia of yogic techniques, the cherished text known as the Vijnana Bhairava Tantra shimmers with new effulgence in Lorin Roche's The Radiance Sutras. Lorin brings us his unique perspective on each of 112 Sanskrit teachings, along with his one-of-a-kind guidance in how to meditate with, embody, and practice them—what he describes as answering the call of the sutras you love. Here is an invitation to experience directly the ecstatic depths of yoga as revealed by the divine partners Shiva and Shakti, through an intimate exploration of: The divinity that is permeating your body at this very moment • The alchemical power of Sanskrit • Yoga meditation—harmonizing all the elements and levels of your being • The depths of your connection to the energies of life Taken as a whole, this teaching is startling in its breadth and the huge range of human experience that it encompasses. This is a book to savor one phrase at a time, over a period of days or years or a lifetime. With The Radiance Sutras, yoga and meditation students everywhere can nurture their own relationship with these living wisdom teachings. |
| building a yoga business: The Yoga Law Book Cory Scott Dankner Sterling, 2019-04-13 Yoga professionals and their heart leading businesses are at RISK. Find out how to fix this problem in this fun and easy to read book about business law basics for yoga professionals and yoga business owners. Yoga and the Law - seems like an oxymoron, right? That was probably the case until a yoga teacher and lawyer started a Yoga Law practice and witnessed first hand how badly yoga professionals were in need of working with a compassionate and heart-leading lawyer. Everyone was making the same mistakes and no one understood why! By sharing first-hand stories of his client's wins and lessons, readers will learn the essential information of how their business interacts with the law and what easy steps are required to protect and grow their business professionally and properly. |
| building a yoga business: Your Yoga Business Ava Taylor, 2023-08-23 The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. Note: A code for accessing HKPropel is included with this ebook. |
| building a yoga business: Embrace Yoga's Roots Susanna Barkataki, 2020-11-02 Embrace Yoga's Roots: Courageous Ways to Deepen Your Yoga Practice explores the yogic traditions of the past, bringing them alive today, and preserving them for the future by examining what separates us, reflecting on our part, taking action for equity, and moving toward liberation together. The teaching format of this book offers tools, resources, and a framework for deep personal inquiry as readers explore: Separation: How colonization, cultural appropriation, and oppression results in trauma for yogis and separation from yoga traditions. Reflection: Understanding the causes of separation and our individual roles either supporting separation (knowingly or not) versus creating unity and equity in yoga. Reconnection: Exploring specific and concrete skills and solutions for living and practicing yoga as unity. Liberation: Integrate a more honorable and ethical practice in your life supporting personal growth by following the ancient teachings. |
| building a yoga business: Yoga Wisdom Stephanie Spence, 2018-10-23 **2018 Nautilus Award Winner** Awarded 2018 Top Ranked Yoga Blog Essential and uplifting advice that will help you get from where you are to who you hope to become. Often referred to as The Traveling Yogini, beloved yoga teacher Stephanie Spence explores what it means to become our truest selves. Weaving her experience as a writer, mother, and PTSD survivor, Spence affirms that not only is the soul’s messy and unpredictable journey inevitable, it is essential to our quest to live a life we thrive in. Yoga heals—not just the body, but the heart and soul. Whether you’ve only dabbled with the idea of trying yoga, or have practiced for a long time, yoga is about you. Physically, it increases endurance, strength, and flexibility. Mentally, it reduces stress and helps you find stillness in a chaotic world. Spiritually, it helps you evolve to your highest potential and live in a space of gratitude and peace no matter what’s happening around you. Here, Spence has gathered the wisdom of eighty-five acclaimed yogis to enable readers to live their life to the fullest. Real and raw wisdom from global leaders in the yoga community—from classic yoga superstars to today’s rock-your-daily-asana hipsters—will motivate you to live a life beyond your wildest dreams. Filled with universal insights, intimate, comforting stories, and spiritually practical tips, Yoga Wisdom is here to help keep you on the road to truth, authenticity, and balance in all aspects of your life. |
| building a yoga business: Your Yoga Business Ava Taylor, 2023-10-04 Your Yoga Business provides teachers, teacher trainers, and studio owners at all stages of their careers with the tools, knowledge, and know-how needed to generate real and sustainable growth for a yoga business. |
| building a yoga business: The Yoga Studio Startup Guide Barrett Williams, ChatGPT, 2024-11-05 Unlock the secrets to creating a thriving yoga studio with The Yoga Studio Startup Guide. Whether you're an aspiring entrepreneur or a seasoned yoga enthusiast ready to take the next step, this comprehensive guide is your blueprint for success in the flourishing yoga industry. Embark on your journey by understanding the booming trends in the yoga market and the rewarding benefits that come with owning your own studio. Discover your ideal niche with insights into diverse yoga styles and learn how to craft a compelling Unique Selling Proposition that sets your studio apart. Dive deeper into the world of prenatal yoga, a lucrative and fulfilling specialty. From mastering essential prenatal poses to building a supportive community for expectant mothers, you'll learn why this niche could be the perfect fit for your studio. Get expert advice on understanding your audience, from engaging with prenatal clients to creating a welcoming environment. Explore practical strategies for selecting the perfect studio location and optimizing your layout to ensure comfort and inclusivity. Navigate the often complex legal and financial terrain with chapters dedicated to crafting a sound business plan, budgeting, and securing financing. Build a robust marketing strategy that leverages your brand identity and harnesses the power of social media. Cultivate a loyal community by providing exceptional customer service and developing meaningful relationships. Learn the ins and outs of hiring and training qualified instructors, plus managing your team for sustained success. From setting competitive pricing to coordinating workshops and events, The Yoga Studio Startup Guide covers every aspect of daily operations. Empower yourself with tools to measure success, gather valuable feedback, and adapt to the ever-evolving yoga landscape. Embark on your entrepreneurial journey today and create a yoga studio that enriches lives and stands the test of time. Your path to a fulfilling career in yoga begins here. |
| building a yoga business: Yoga Teaching Handbook Sian O'Neill, 2017-11-21 This trusted companion offers help and guidance on the day-to-day practicalities of teaching and running a yoga business. Including insights from renowned yoga professionals, including Liz Lark, Lizzie Lasater, Andrew McGonigle, Katy Appleton and Tarik Dervish and more, this book offers practical ways to hone teaching skills. It features topics such as working with common injuries and conditions, breath, sequencing, incorporating philosophy and myth into class, and the links between yoga and Qigong and Ayurveda. It also provides key information on how to get the most out of a yoga business, with advice on setting up and running a studio, and planning and leading retreats. |
| building a yoga business: Business of Yoga 2009 Art Tiddens, 2005 |
| building a yoga business: Restorative Yoga Lifestyle Guide Shawn Burke, 2020-02-14 Yoga a way to lead quality life! So in this era of advancement , Yoga serves as an ingredient to bring a good balance in the lives of people without hampering In this world where complexities are developing immensely, the alternative options of medicinal healing techniques are getting more and more popularity and yoga is one of the significant ones. Yoga isn't only a physical exercise but at the same time is a method for keeping the psychological state flawless. Yoga helps in keeping the body fit and fine and furthermore clears the brain from any stress which in a roundabout way demonstrates to be negative with regards to living a healthy lifestyle. The word yoga begins from the Sanskrit word 'Yuj' which implies addition - the addition of strength, energy, and beauty to the body, mind, and soul. Restorative yoga, a practice that relies on the use of props support and the prolonged holding poses to achieve a deep level of relaxation guides the yogi toward relaxed healing and recuperative experience . The practice involved in restorative yoga training will focus on how one will experience on breathing method and typically on one’s holding on tension, and to relax our body graciously allowing the breath to come in more, so the habitual tension within can be cooled off and softened Yoga as a new Lifestyle In this modern world, yoga is adopted as a lifestyle and it is the best lifestyle ever designed and is effective in managing various lifestyle disorder occurrences. One must remember to have both the senses of “being healthy as well as feeling healthy”. Restorative Yoga Lifestyle Guide Restorative yoga practice encompasses several different styles of relaxation techniques and healing orientated Hatha yoga practices which are able to cultivate mental conscious relaxation and most necessary to release both mental and habitual tension in the body and mind, this bring positive results of Yoga As per the perspective of yoga, the problem of quality life has two basic angles and both material and spiritual angles are co-related to one another. The spiritual side includes both body and mind perspectives. It is essential with a healthy body there should be a healthy mind and vice versa. The human feelings, thoughts, ideas, and beliefs somehow directly or indirectly affect the biological process of the body. Minds have capabilities to create an impact on how healthy the bodies are! There is a complex interconnection union between the mind and body as mind can affect the body simultaneously mental state can impact the human physical body. Restorative yoga is the perfect practice to help you revolve around this divine union bringing them together with the right techniques of the practice, you awaken the divine balance with grace, a positive poise with strength and clear mind awareness. As a proven practice for self-transformation, restorative yoga allow the fine integration of all the aspects of life converging spiritual ,physical ,emotional psychological within one’s environment which help to reclaim from the stress inflicted from a strenuous lifestyle , therefore awakening to your own nature’s quest with set goals |
| building a yoga business: 5-Star Yoga Teacher , Become the yoga instructor everyone wants to learn from with '5-Star Yoga Teacher,' the essential guide for anyone who wants to excel in teaching yoga and create a lasting impact. Embark on a transformative journey from mastering the yoga mindset to becoming a business-savvy practitioner. This comprehensive book offers a deep dive into every aspect of becoming a successful yoga instructor, fostering authenticity, and building a thriving practice. In '5-Star Yoga Teacher,' you will uncover the secrets to: Developing a yoga mindset that conquers imposter syndrome and cultivates balance between ego and authenticity. Navigating the path to becoming a yoga teacher with purpose and connection. Designing engaging yoga sessions with creativity and intention, while adapting to diverse skill levels. Implementing advanced teaching techniques that cater to different yoga styles and class dynamics. Managing the nuances of your teaching practice, from avoiding burnout to continuous learning. Crafting a robust business strategy that includes setting up your yoga enterprise, understanding the yoga market, and effective marketing both offline and online. Expanding your reach through workshops, retreats, digital classes, and community engagement. Managing your finances with savvy pricing and revenue stream strategies, while leveraging networking and community building for growth. Staying at the forefront of yoga trends and education to continually refine your skills and offerings. With '5-Star Yoga Teacher,' take the leap from being a good teacher to a great one. This book isn't just about teaching yoga; it's about living it, sharing it, and making a difference with each class you lead. Filled with actionable advice, reflective exercises, and pragmatic tools, it's the blueprint for anyone committed to teaching excellence and a lifetime of learning. Step into your power and let '5-Star Yoga Teacher' be the guide that lights the path to your success. Whether you're just starting out or looking to enhance your practice, this book will elevate your teaching and transform your approach to yoga. Discover how to be not just a teacher, but an inspiration to your students and a leader in the yoga community. Your journey to becoming a 5-star yoga teacher starts here! |
| building a yoga business: Art and Business of Teaching Yoga (revised) Amy Ippoliti, Taro Smith, PhD, 2023-12-05 Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world |
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