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business analytics with sas: Practical Business Analytics Using SAS Shailendra Kadre, Venkat Reddy Konasani, 2015-02-07 Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios. The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations. The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life. Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes: More than 200 examples and exercises, including code and datasets for practice. Relevant examples for all industries. Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course. Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before. |
business analytics with sas: Business Analytics Principles, Concepts, and Applications with SAS Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey, 2014-10-07 Responding to a shortage of effective content for teaching business analytics, this text offers a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. Business Analytics Principles, Concepts, and Applications with SAS offers a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, Business Analytics Principles, Concepts, and Applications with SAS demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. |
business analytics with sas: Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner Olivia Parr-Rud, 2014-10 This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. -- |
business analytics with sas: Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner Olivia Parr-Rud, 2014-10-01 This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program. |
business analytics with sas: An Introduction to SAS Visual Analytics Tricia Aanderud, Rob Collum, Ryan Kumpfmiller, 2017-03-21 Focusing on the version of SAS Visual Analytics on SAS 9.4, this thorough guide will show you how to make sense of your complex data with the goal of leading you to smarter, data-driven decisions without having to write a single line of code ¿̐ư unless you want to. -- |
business analytics with sas: SAS Text Analytics for Business Applications Teresa Jade, Biljana Belamaric-Wilsey, Michael Wallis, 2019-03-29 Extract actionable insights from text and unstructured data. Information extraction is the task of automatically extracting structured information from unstructured or semi-structured text. SAS Text Analytics for Business Applications: Concept Rules for Information Extraction Models focuses on this key element of natural language processing (NLP) and provides real-world guidance on the effective application of text analytics. Using scenarios and data based on business cases across many different domains and industries, the book includes many helpful tips and best practices from SAS text analytics experts to ensure fast, valuable insight from your textual data. Written for a broad audience of beginning, intermediate, and advanced users of SAS text analytics products, including SAS Visual Text Analytics, SAS Contextual Analysis, and SAS Enterprise Content Categorization, this book provides a solid technical reference. You will learn the SAS information extraction toolkit, broaden your knowledge of rule-based methods, and answer new business questions. As your practical experience grows, this book will serve as a reference to deepen your expertise. |
business analytics with sas: Big Data Analytics with SAS David Pope, 2017-11-23 Leverage the capabilities of SAS to process and analyze Big Data About This Book Combine SAS with platforms such as Hadoop, SAP HANA, and Cloud Foundry-based platforms for effecient Big Data analytics Learn how to use the web browser-based SAS Studio and iPython Jupyter Notebook interfaces with SAS Practical, real-world examples on predictive modeling, forecasting, optimizing and reporting your Big Data analysis with SAS Who This Book Is For SAS professionals and data analysts who wish to perform analytics on Big Data using SAS to gain actionable insights will find this book to be very useful. If you are a data science professional looking to perform large-scale analytics with SAS, this book will also help you. A basic understanding of SAS will be helpful, but is not mandatory. What You Will Learn Configure a free version of SAS in order do hands-on exercises dealing with data management, analysis, and reporting. Understand the basic concepts of the SAS language which consists of the data step (for data preparation) and procedures (or PROCs) for analysis. Make use of the web browser based SAS Studio and iPython Jupyter Notebook interfaces for coding in the SAS, DS2, and FedSQL programming languages. Understand how the DS2 programming language plays an important role in Big Data preparation and analysis using SAS Integrate and work efficiently with Big Data platforms like Hadoop, SAP HANA, and cloud foundry based systems. In Detail SAS has been recognized by Money Magazine and Payscale as one of the top business skills to learn in order to advance one's career. Through innovative data management, analytics, and business intelligence software and services, SAS helps customers solve their business problems by allowing them to make better decisions faster. This book introduces the reader to the SAS and how they can use SAS to perform efficient analysis on any size data, including Big Data. The reader will learn how to prepare data for analysis, perform predictive, forecasting, and optimization analysis and then deploy or report on the results of these analyses. While performing the coding examples within this book the reader will learn how to use the web browser based SAS Studio and iPython Jupyter Notebook interfaces for working with SAS. Finally, the reader will learn how SAS's architecture is engineered and designed to scale up and/or out and be combined with the open source offerings such as Hadoop, Python, and R. By the end of this book, you will be able to clearly understand how you can efficiently analyze Big Data using SAS. Style and approach The book starts off by introducing the reader to SAS and the SAS programming language which provides data management, analytical, and reporting capabilities. Most chapters include hands on examples which highlights how SAS provides The Power to Know©. The reader will learn that if they are looking to perform large-scale data analysis that SAS provides an open platform engineered and designed to scale both up and out which allows the power of SAS to combine with open source offerings such as Hadoop, Python, and R. |
business analytics with sas: Predictive Business Analytics Lawrence Maisel, Gary Cokins, 2013-09-26 Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions. |
business analytics with sas: Applying Data Science Gerhard Svolba, 2017-03-29 See how data science can answer the questions your business faces! Applying Data Science: Business Case Studies Using SAS, by Gerhard Svolba, shows you the benefits of analytics, how to gain more insight into your data, and how to make better decisions. In eight entertaining and real-world case studies, Svolba combines data science and advanced analytics with business questions, illustrating them with data and SAS code. The case studies range from a variety of fields, including performing headcount survival analysis for employee retention, forecasting the demand for new projects, using Monte Carlo simulation to understand outcome distribution, among other topics. The data science methods covered include Kaplan-Meier estimates, Cox Proportional Hazard Regression, ARIMA models, Poisson regression, imputation of missing values, variable clustering, and much more! Written for business analysts, statisticians, data miners, data scientists, and SAS programmers, Applying Data Science bridges the gap between high-level, business-focused books that skimp on the details and technical books that only show SAS code with no business context. |
business analytics with sas: SAS Certification Prep Guide Joni N. Shreve, Donna Dea Holland, 2018-12-18 Must-have study guide for the SAS® Certified Statistical Business Analyst Using SAS®9: Regression and Modeling exam! Written for both new and experienced SAS programmers, the SAS® Certification Prep Guide: Statistical Business Analysis Using SAS®9 is an in-depth prep guide for the SAS® Certified Statistical Business Analyst Using SAS®9: Regression and Modeling exam. The authors step through identifying the business question, generating results with SAS, and interpreting the output in a business context. The case study approach uses both real and simulated data to master the content of the certification exam. Each chapter also includes a quiz aimed at testing the reader’s comprehension of the material presented. Major topics include: ANOVA Linear Regression Logistic Regression Inputs for Predictive Modeling Model Performance For those new to statistical topics or those needing a review of statistical foundations, this book also serves as an excellent reference guide for understanding descriptive and inferential statistics. Appendices can be found here. |
business analytics with sas: Business Analytics for Managers Gert Laursen, Jesper Thorlund, 2010-07-13 While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business. |
business analytics with sas: Data Preparation for Analytics Using SAS Gerhard Svolba, 2006-11-27 Written for anyone involved in the data preparation process for analytics, Gerhard Svolba's Data Preparation for Analytics Using SAS offers practical advice in the form of SAS coding tips and tricks, and provides the reader with a conceptual background on data structures and considerations from a business point of view. The tasks addressed include viewing analytic data preparation in the context of its business environment, identifying the specifics of predictive modeling for data mart creation, understanding the concepts and considerations of data preparation for time series analysis, using various SAS procedures and SAS Enterprise Miner for scoring, creating meaningful derived variables for all data mart types, using powerful SAS macros to make changes among the various data mart structures, and more! |
business analytics with sas: The Value of Business Analytics Evan Stubbs, 2011-07-26 TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics. |
business analytics with sas: Text Analytics with SAS , 2019-06-14 SAS provides many different solutions to investigate and analyze text and operationalize decisioning. Several impressive papers have been written to demonstrate how to use these techniques. We have carefully selected a handful of these from recent Global Forum contributions to introduce you to the topic and let you sample what each has to offer. Also available free as a PDF from sas.com/books. |
business analytics with sas: Credit Risk Analytics Bart Baesens, Daniel Roesch, Harald Scheule, 2016-10-03 The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers looking to efficiently build or validate in-house models for credit risk management. Combining theory with practice, this book walks you through the fundamentals of credit risk management and shows you how to implement these concepts using the SAS credit risk management program, with helpful code provided. Coverage includes data analysis and preprocessing, credit scoring; PD and LGD estimation and forecasting, low default portfolios, correlation modeling and estimation, validation, implementation of prudential regulation, stress testing of existing modeling concepts, and more, to provide a one-stop tutorial and reference for credit risk analytics. The companion website offers examples of both real and simulated credit portfolio data to help you more easily implement the concepts discussed, and the expert author team provides practical insight on this real-world intersection of finance, statistics, and analytics. SAS is the preferred software for credit risk modeling due to its functionality and ability to process large amounts of data. This book shows you how to exploit the capabilities of this high-powered package to create clean, accurate credit risk management models. Understand the general concepts of credit risk management Validate and stress-test existing models Access working examples based on both real and simulated data Learn useful code for implementing and validating models in SAS Despite the high demand for in-house models, there is little comprehensive training available; practitioners are left to comb through piece-meal resources, executive training courses, and consultancies to cobble together the information they need. This book ends the search by providing a comprehensive, focused resource backed by expert guidance. Credit Risk Analytics is the reference every risk manager needs to streamline the modeling process. |
business analytics with sas: Profit Driven Business Analytics Wouter Verbeke, Bart Baesens, Cristian Bravo, 2017-10-09 Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques. |
business analytics with sas: Data Analysis Using SAS Enterprise Guide Lawrence S. Meyers, Glenn Gamst, A. J. Guarino, 2009-08-17 This book presents the basic procedures for utilizing SAS Enterprise Guide to analyze statistical data. SAS Enterprise Guide is a graphical user interface (point and click) to the main SAS application. Each chapter contains a brief conceptual overview and then guides the reader through concrete step-by-step examples to complete the analyses. The eleven sections of the book cover a wide range of statistical procedures including descriptive statistics, correlation and simple regression, t tests, one-way chi square, data transformations, multiple regression, analysis of variance, analysis of covariance, multivariate analysis of variance, factor analysis, and canonical correlation analysis. Designed to be used either as a stand-alone resource or as an accompaniment to a statistics course, the book offers a smooth path to statistical analysis with SAS Enterprise Guide for advanced undergraduate and beginning graduate students, as well as professionals in psychology, education, business, health, social work, sociology, and many other fields. |
business analytics with sas: Data Quality for Analytics Using SAS Gerhard Svolba, 2012-04-01 Analytics offers many capabilities and options to measure and improve data quality, and SAS is perfectly suited to these tasks. Gerhard Svolba's Data Quality for Analytics Using SAS focuses on selecting the right data sources and ensuring data quantity, relevancy, and completeness. The book is made up of three parts. The first part, which is conceptual, defines data quality and contains text, definitions, explanations, and examples. The second part shows how the data quality status can be profiled and the ways that data quality can be improved with analytical methods. The final part details the consequences of poor data quality for predictive modeling and time series forecasting. With this book you will learn how you can use SAS to perform advanced profiling of data quality status and how SAS can help improve your data quality. This book is part of the SAS Press program. |
business analytics with sas: SAS Visual Analytics for SAS Viya SAS, 2020-12-07 Discover your data and create reports in an elegant and intuitive web-based interface! SAS Visual Analytics for SAS Viya is a practical guide designed to get you started investigating your data and creating reports with SAS Visual Analytics, a web-based tool that enables you to explore huge volumes of data to identify patterns, trends, and opportunities. Learn how to report, share, and collaborate on insights from data with no SAS programming skills necessary – this book is accessible to all, including decision makers, business analysts, report creators, and citizen data scientists. SAS Visual Analytics for SAS Viya first introduces the basics needed to prepare and explore your data, make discoveries, and create a report in SAS Visual Analytics. Then, the second section describes more advanced topics, such as using automated explanation and creating advanced interactive reports with parameters. The book covers: Adding and manipulating data items within SAS Visual Analytics Analyzing data with SAS Visual Analytics Designing and sharing reports using SAS Visual Analytics Demonstrations and practices are included for you to follow to gain hands-on experience with SAS Visual Analytics, and the data sets used in the book are also provided to download. |
business analytics with sas: Hands-On SAS for Data Analysis Harish Gulati, 2019-09-27 Leverage the full potential of SAS to get unique, actionable insights from your data Key FeaturesBuild enterprise-class data solutions using SAS and become well-versed in SAS programmingWork with different data structures, and run SQL queries to manipulate your dataExplore essential concepts and techniques with practical examples to confidently pass the SAS certification examBook Description SAS is one of the leading enterprise tools in the world today when it comes to data management and analysis. It enables the fast and easy processing of data and helps you gain valuable business insights for effective decision-making. This book will serve as a comprehensive guide that will prepare you for the SAS certification exam. After a quick overview of the SAS architecture and components, the book will take you through the different approaches to importing and reading data from different sources using SAS. You will then cover SAS Base and 4GL, understanding data management and analysis, along with exploring SAS functions for data manipulation and transformation. Next, you'll discover SQL procedures and get up to speed on creating and validating queries. In the concluding chapters, you'll learn all about data visualization, right from creating bar charts and sample geographic maps through to assigning patterns and formats. In addition to this, the book will focus on macro programming and its advanced aspects. By the end of this book, you will be well versed in SAS programming and have the skills you need to easily handle and manage your data-related problems in SAS. What you will learnExplore a variety of SAS modules and packages for efficient data analysisUse SAS 4GL functions to manipulate, merge, sort, and transform dataGain useful insights into advanced PROC SQL options in SAS to interact with dataGet to grips with SAS Macro and define your own macros to share dataDiscover the different graphical libraries to shape and visualize data withApply the SAS Output Delivery System to prepare detailed reportsWho this book is for Budding or experienced data professionals who want to get started with SAS will benefit from this book. Those looking to prepare for the SAS certification exam will also find this book to be a useful resource. Some understanding of basic data management concepts will help you get the most out of this book. |
business analytics with sas: SAS for Finance Harish Gulati, 2018-05-30 Leverage the analytical power of SAS to perform financial analysis efficiently Key Features Leverage the power of SAS to analyze financial data with ease Find hidden patterns in your data, predict future trends, and optimize risk management Learn why leading banks and financial institutions rely on SAS for financial analysis Book Description SAS is a groundbreaking tool for advanced predictive and statistical analytics used by top banks and financial corporations to establish insights from their financial data. SAS for Finance offers you the opportunity to leverage the power of SAS analytics in redefining your data. Packed with real-world examples from leading financial institutions, the author discusses statistical models using time series data to resolve business issues. This book shows you how to exploit the capabilities of this high-powered package to create clean, accurate financial models. You can easily assess the pros and cons of models to suit your unique business needs. By the end of this book, you will be able to leverage the true power of SAS to design and develop accurate analytical models to gain deeper insights into your financial data. What you will learn Understand time series data and its relevance in the financial industry Build a time series forecasting model in SAS using advanced modeling theories Develop models in SAS and infer using regression and Markov chains Forecast inflation by building an econometric model in SAS for your financial planning Manage customer loyalty by creating a survival model in SAS using various groupings Understand similarity analysis and clustering in SAS using time series data Who this book is for Financial data analysts and data scientists who want to use SAS to process and analyze financial data and find hidden patterns and trends from it will find this book useful. Prior exposure to SAS will be helpful but is not mandatory. Some basic understanding of the financial concepts is required. |
business analytics with sas: SAS for R Users Ajay Ohri, 2019-09-24 BRIDGES THE GAP BETWEEN SAS AND R, ALLOWING USERS TRAINED IN ONE LANGUAGE TO EASILY LEARN THE OTHER SAS and R are widely-used, very different software environments. Prized for its statistical and graphical tools, R is an open-source programming language that is popular with statisticians and data miners who develop statistical software and analyze data. SAS (Statistical Analysis System) is the leading corporate software in analytics thanks to its faster data handling and smaller learning curve. SAS for R Users enables entry-level data scientists to take advantage of the best aspects of both tools by providing a cross-functional framework for users who already know R but may need to work with SAS. Those with knowledge of both R and SAS are of far greater value to employers, particularly in corporate settings. Using a clear, step-by-step approach, this book presents an analytics workflow that mirrors that of the everyday data scientist. This up-to-date guide is compatible with the latest R packages as well as SAS University Edition. Useful for anyone seeking employment in data science, this book: Instructs both practitioners and students fluent in one language seeking to learn the other Provides command-by-command translations of R to SAS and SAS to R Offers examples and applications in both R and SAS Presents step-by-step guidance on workflows, color illustrations, sample code, chapter quizzes, and more Includes sections on advanced methods and applications Designed for professionals, researchers, and students, SAS for R Users is a valuable resource for those with some knowledge of coding and basic statistics who wish to enter the realm of data science and business analytics. |
business analytics with sas: Win with Advanced Business Analytics Jean-Paul Isson, Jesse Harriott, 2012-09-25 Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition. |
business analytics with sas: Business Analytics Principles, Concepts, and Applications with SAS Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey, 2014-09-12 Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research. |
business analytics with sas: Machine Learning in Insurance Jens Perch Nielsen, Alexandru Asimit, Ioannis Kyriakou, 2020-12-02 Machine learning is a relatively new field, without a unanimous definition. In many ways, actuaries have been machine learners. In both pricing and reserving, but also more recently in capital modelling, actuaries have combined statistical methodology with a deep understanding of the problem at hand and how any solution may affect the company and its customers. One aspect that has, perhaps, not been so well developed among actuaries is validation. Discussions among actuaries’ “preferred methods” were often without solid scientific arguments, including validation of the case at hand. Through this collection, we aim to promote a good practice of machine learning in insurance, considering the following three key issues: a) who is the client, or sponsor, or otherwise interested real-life target of the study? b) The reason for working with a particular data set and a clarification of the available extra knowledge, that we also call prior knowledge, besides the data set alone. c) A mathematical statistical argument for the validation procedure. |
business analytics with sas: Statistical Data Analysis Using SAS Mervyn G. Marasinghe, Kenneth J. Koehler, 2018-04-12 The aim of this textbook (previously titled SAS for Data Analytics) is to teach the use of SAS for statistical analysis of data for advanced undergraduate and graduate students in statistics, data science, and disciplines involving analyzing data. The book begins with an introduction beyond the basics of SAS, illustrated with non-trivial, real-world, worked examples. It proceeds to SAS programming and applications, SAS graphics, statistical analysis of regression models, analysis of variance models, analysis of variance with random and mixed effects models, and then takes the discussion beyond regression and analysis of variance to conclude. Pedagogically, the authors introduce theory and methodological basis topic by topic, present a problem as an application, followed by a SAS analysis of the data provided and a discussion of results. The text focuses on applied statistical problems and methods. Key features include: end of chapter exercises, downloadable SAS code and data sets, and advanced material suitable for a second course in applied statistics with every method explained using SAS analysis to illustrate a real-world problem. New to this edition: • Covers SAS v9.2 and incorporates new commands • Uses SAS ODS (output delivery system) for reproduction of tables and graphics output • Presents new commands needed to produce ODS output • All chapters rewritten for clarity • New and updated examples throughout • All SAS outputs are new and updated, including graphics • More exercises and problems • Completely new chapter on analysis of nonlinear and generalized linear models • Completely new appendix Mervyn G. Marasinghe, PhD, is Associate Professor Emeritus of Statistics at Iowa State University, where he has taught courses in statistical methods and statistical computing. Kenneth J. Koehler, PhD, is University Professor of Statistics at Iowa State University, where he teaches courses in statistical methodology at both graduate and undergraduate levels and primarily uses SAS to supplement his teaching. |
business analytics with sas: Exploring SAS Viya Sas Education, 2019-06-14 This first book in the series covers how to access data files, libraries, and existing code in SAS Studio. You also learn about new procedures in SAS Viya, how to write new code, and how to use some of the pre-installed tasks that come with SAS Visual Data Mining and Machine Learning. In the last chapter, you learn how to use the features in SAS Data Preparation to perform data management tasks using SAS Data Explorer, SAS Data Studio, and SAS Lineage Viewer. Also available free as a PDF from sas.com/books. |
business analytics with sas: Interactive Reports in SAS® Visual Analytics Nicole Ball, 2021-08-27 Elevate your reports with more user control and interactive elements Want to create exciting, user-friendly visualizations to bring greater intelligence to your organization? By mastering the full power of SAS Visual Analytics, you can add features that will enhance your reports and bring more depth and insight to your data. Interactive Reports in SAS Visual Analytics: Advanced Features and Customization is for experienced users who want to harness the advanced functionality of Visual Analytics on SAS Viya to create visualizations or augment existing reports. The book is full of real-world examples and step-by-step instructions to help you unlock the full potential of your reports. In this book, you will learn how to create interactive URL links to external websites use parameters to give the viewer more control add custom graphs and maps execute SAS code using SAS Viya jobs and more! |
business analytics with sas: Exploring SAS Viya Sas Education, 2019-06-28 Data visualization enables decision makers to see analytics presented visually so that they can grasp difficult concepts or identify new patterns. SAS offers several solutions for visualizing your data, many of which are powered by SAS Viya. This book includes four visualization solutions powered by SAS Viya: SAS Visual Analytics, SAS Visual Statistics, SAS Visual Text Analytics, and SAS Visual Investigator. SAS visualization software is designed for anyone in your organization who wants to use and derive insights from data-from influencers, decision makers, and analysts to statisticians and data scientists. Also available as a free e-book from sas.com/books. |
business analytics with sas: Retail Analytics Emmett Cox, 2011-10-18 The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics. |
business analytics with sas: SAS Certified Professional Prep Guide SAS Institute, 2019-10-18 The official guide by the SAS Global Certification Program, SAS Certified Professional Prep Guide: Advanced Programming Using SAS 9.4 prepares you to take the new SAS 9.4 Advanced Programming Performance-Based Exam. New in this edition is a workbook whose sample scenarios require you to write code to solve problems and answer questions. Answers to the chapter quizzes and solutions to the sample scenarios in the workbook are included. You will also find links to exam objectives, practice exams, and other resources such as the Base SAS Glossary and a list of practice data sets. Major topics include SQL processing, SAS macro language processing, and advanced SAS programming techniques. All exam topics are covered in the following chapters: SQL Processing with SAS PROC SQL Fundamentals Creating and Managing Tables Joining Tables Using PROC SQL Joining Tables Using Set Operators Using Subqueries Advanced SQL Techniques SAS Macro Language Processing Creating and Using Macro Variables Storing and Processing Text Working with Macro Programs Advanced Macro Techniques Advanced SAS Programming Techniques Defining and Processing Arrays Processing Data Using Hash Objects Using SAS Utility Procedures Using Advanced Functions Practice Programming Scenarios (Workbook) |
business analytics with sas: The Data Detective's Toolkit Kim Chantala, 2020-12-15 Reduce the cost and time of cleaning, managing, and preparing research data while also improving data quality! Have you ever wished there was an easy way to reduce your workload and improve the quality of your data? The Data Detective’s Toolkit: Cutting-Edge Techniques and SAS Macros to Clean, Prepare, and Manage Data will help you automate many of the labor-intensive tasks needed to turn raw data into high-quality, analysis-ready data. You will find the right tools and techniques in this book to reduce the amount of time needed to clean, edit, validate, and document your data. These tools include SAS macros as well as ingenious ways of using SAS procedures and functions. The innovative logic built into the book’s macro programs enables you to monitor the quality of your data using information from the formats and labels created for the variables in your data set. The book explains how to harmonize data sets that need to be combined and automate data cleaning tasks to detect errors in data including out-of-range values, inconsistent flow through skip paths, missing data, no variation in values for a variable, and duplicates. By the end of this book, you will be able to automatically produce codebooks, crosswalks, and data catalogs. |
business analytics with sas: Insightful Data Visualization with SAS Viya Falko Schulz, Travis Murphy, 2020-10-26 Elevate your storytelling with SAS Visual Analytics Data visualization is the gateway to artificial intelligence (AI) and big data. Insightful Data Visualization with SASViya shows how the latest SAS Viya tools can be used to create data visualizations in an easier, smarter, and more engaging way than ever before. SAS Visual Analytics combined with human creativity can produce endless possibilities. In this book, you will learn tips and techniques for getting the most from your SAS Visual Analytics investment. From beginners to advanced SAS users, this book has something for everyone. Use AI wizards to create data visualization automatically, learn to use advanced analytics in your dashboards to surface smarter insights, and learn to extend SAS Visual Analytics with advanced integrations and options. Topics covered in this book include: SAS Visual Analytics Data visualization with SAS Reports and dashboards SAS code examples Self-service analytics SAS data access Extending SAS beyond drag and drop |
business analytics with sas: SAS for Data Analysis Mervyn G. Marasinghe, William J. Kennedy, 2008-12-10 This book is intended for use as the textbook in a second course in applied statistics that covers topics in multiple regression and analysis of variance at an intermediate level. Generally, students enrolled in such courses are p- marily graduate majors or advanced undergraduate students from a variety of disciplines. These students typically have taken an introductory-level s- tistical methods course that requires the use a software system such as SAS for performing statistical analysis. Thus students are expected to have an - derstanding of basic concepts of statistical inference such as estimation and hypothesis testing. Understandably, adequate time is not available in a ?rst course in stat- tical methods to cover the use of a software system adequately in the amount of time available for instruction. The aim of this book is to teach how to use the SAS system for data analysis. The SAS language is introduced at a level of sophistication not found in most introductory SAS books. Important features such as SAS data step programming, pointers, and line-hold spe- ?ers are described in detail. The powerful graphics support available in SAS is emphasized throughout, and many worked SAS program examples contain graphic components. |
business analytics with sas: Decision Trees for Business Intelligence and Data Mining Barry De Ville, 2006 This example-driven guide illustrates the application and operation of decision trees in data mining, business intelligence, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements other business intelligence applications. |
business analytics with sas: Business Analytics with SAS Studio Rajinder Kr. Chitoria, 2022-02-21 Analyzing business data points with greater precision, efficiency, and speed KEY FEATURES ● Exposure to work on large datasets, data mining techniques, and SAS built-in functions. ● Exciting examples and a step-by-step guide to the entire field of business analytics. ● Additional support of sophisticated SQL queries and the creation of strong visualization reports. DESCRIPTION This book teaches readers how to properly use SAS (R) Studio to enhance business analytics summaries and graphical reports to make more informed business decisions. Since the examples in the book are laid out in a logical sequence, no prior knowledge is required to get started with implementing what you learn in them. The book begins with configuring your SAS® OnDemand instance, complete with sample datasets and scripts. The book explains programming syntaxes before delving into sophisticated programming principles for managing data values and concludes with creating graphical reports for business data values. It explores how to implement datasets, read external files, execute conditional statements, loops, formats, text, date, numeric functions, and arrays. The book also helps writing SQL Statements such as joins, sets, index, views, etc. with Proc SQL, Univariate (PROC MEAN, PROC FREQ), Multivariate (PROC FREQ), and Design Graphs with the help of PROC SGPLOT. After reading this book, readers will be able to evaluate business data values and create excellent visualizations that will assist enterprises in making more informed business decisions. Readers will become confident to use SAS Studio's rich interface and develop analytical programs. WHAT YOU WILL LEARN ● Configuring Online SAS® OnDemand for Academics. ● Writing BASE SAS Programming, and writing conditional, looping-based programs. ● Implementing SAS built-in text, date, numeric functions, and reading external data files. ● Using the SQL Statement with PROC SQL Processing. ● Plotting attractive data visualization using PROC SGPLOT. ● End-to-end case study on Employee Skill Development’s Data Analytics and Visualization. WHO THIS BOOK IS FOR This book is for those who wish to learn how to use SAS Studio's rich interface and develop an analytical program that helps make better decisions. Having a basic understanding of how data analytics works helps. TABLE OF CONTENTS 1. Introducing SAS Environment 2. Starting with SAS Programming 3. Data Mining and Storage Techniques in SAS 4. Controlling the Program Flow in SAS 5. Using SAS Built-In Functions 6. Working with Advanced Data Input Techniques 7. Getting Started with SQL Processing in SAS 8. Managing Database Tables in SAS 9. Working with Dataset in SAS 10. Data Visualization and Macro Programming with SAS 11. Case Study |
business analytics with sas: Style and Statistics Brittany Bullard, 2016-11-30 A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry. |
business analytics with sas: Fraud Analytics with SAS , 2019-06-21 SAS software provides many different techniques to monitor in real time and investigate your data, and several groundbreaking papers have been written to demonstrate how to use these techniques. Topics covered illustrate the power of SAS solutions that are available as tools for fraud analytics, highlighting a variety of domains, including money laundering, financial crime, and terrorism. Also available free as a PDF from: sas.com/books. |
business analytics with sas: End-to-End Data Science with SAS James Gearheart, 2020-06-26 Learn data science concepts with real-world examples in SAS! End-to-End Data Science with SAS: A Hands-On Programming Guide provides clear and practical explanations of the data science environment, machine learning techniques, and the SAS programming knowledge necessary to develop machine learning models in any industry. The book covers concepts including understanding the business need, creating a modeling data set, linear regression, parametric classification models, and non-parametric classification models. Real-world business examples and example code are used to demonstrate each process step-by-step. Although a significant amount of background information and supporting mathematics are presented, the book is not structured as a textbook, but rather it is a user’s guide for the application of data science and machine learning in a business environment. Readers will learn how to think like a data scientist, wrangle messy data, choose a model, and evaluate the model’s effectiveness. New data scientists or professionals who want more experience with SAS will find this book to be an invaluable reference. Take your data science career to the next level by mastering SAS programming for machine learning models. |
business analytics with sas: Applied Operational Research with SAS Ali Emrouznejad, William Ho, 2011-12-13 Using a wide range of operational research (OR) optimization examples, Applied Operational Research with SAS demonstrates how the OR procedures in SAS work. The book is one of the first to extensively cover the application of SAS procedures to OR problems, such as single criterion optimization, project management decisions, printed circuit board as |
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