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| business account disabled facebook: Facebook Marketing All-in-One For Dummies Amy Porterfield, Phyllis Khare, Andrea Vahl, 2012-12-05 Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook. |
| business account disabled facebook: The Power to Sell Anything Konstantinos Doulgeridis, 2021-03-16 Have you been struggling to find answers about Facebook and Instagram ads?You're not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, How does the Facebook Algorithm work?. When I couldn't find the answers to these questions even after buying expensive courses from Facebook Ad 'gurus', I had to learn on my own through spending over 16 million dollars on Facebook ads.After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the same situation I was in years ago.In this book, I reveal my little known techniques such as The Blender Method, The Crazy Method, The Simple Method, and the MOB Strategy that will help you multiply your money through Facebook and Instagram ads.If you've ever tried using Facebook or Instagram ads and gotten no or minimal results, this book is a must read.If you've spent hours on Google and Youtube attempting to figure out how to make the most of your Facebook pixel, this book is a must read.Get your copy today by clicking on the 'Buy Now' button right now! |
| business account disabled facebook: FBML Essentials Jesse Stay, 2008-07-22 Do you have an idea for a Facebook application? With FBML Essentials, you'll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site's framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze. Of course, Facebook is not just another website. Any applications you write for it will have a potential audience of 16 million dedicated users. It's not just another social networking site, either. Under the surface, Facebook is pretty sophisticated, with a development toolkit that includes it's own modified version of HTML -- FBML -- to customize the look and feel of your Facebook applications. With FBML Essentials, you not only learn how to get started with this toolkit, you also get a complete reference on every FBML tag Facebook has ever written, with examples of how each tag works and advice on the best ways to use these tags in your code. This book includes: A walkthrough of a sample Facebook application Design rules for using images, CSS, JavaScript, and forms Specific chapters on tags -- authorization tags, logic tags, user/group tags, profile-specific tags, and more Messaging and alerts using FBML Creating forms with FBML Facebook navigation Notifications and requests Dynamic FBML attributes, including MockAJAX How to test your FBML code A chapter on FBJS, Facebook's version of JavaScript If you want to try your hand at writing a Facebook application, you have a willing audience, an easy-to-use toolkit, and the perfect guide to get you started. FBML Essentials will help you take your idea from conception to working application in no time. |
| business account disabled facebook: The President and the Queen William R. Kiah, 2001 |
| business account disabled facebook: Facebook Nation Newton Lee, 2022-02-02 This book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill. With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country. Mark Zuckerberg once said, We exist at the intersection of technology and social issues. He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products harm children, stoke division, and weaken our democracy. This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks. Highly recommended. - T. D. Richardson, Choice Magazine A great book for social media experts. - Will M., AdWeek Parents in particular would be well advised to make this book compulsory reading for their teenage children... - David B. Henderson, ACM Computing Reviews |
| business account disabled facebook: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| business account disabled facebook: Becoming Disabled Jan Doolittle Wilson, 2021-06-28 Using an autoethnographic approach, as well as multiple first-person accounts from disabled writers, artists, and scholars, Jan Doolittle Wilson describes how becoming disabled is to forge a new consciousness and a radically new way of viewing the world. In Becoming Disabled, Wilson examines disability in ways that challenge dominant discourses and systems that shape and reproduce disability stigma and discrimination. It is to create alternative meanings that understand disability as a valuable human variation, that embrace human interdependency, and that recognize the necessity of social supports for individual flourishing and happiness. From her own disability view of the world, Wilson critiques the disabling impact of language, media, medical practices, educational systems, neoliberalism, mothering ideals, and other systemic barriers. And she offers a powerful vision of a society in which all forms of human diversity are included and celebrated and one in which we are better able to care for ourselves and each other. |
| business account disabled facebook: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| business account disabled facebook: The Attention Merchants Tim Wu, 2017-09-19 From the author of the award-winning The Master Switch, who coined the term net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Dazzling. —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. |
| business account disabled facebook: Instagram For Business For Dummies Jenn Herman, Eric Butow, Corey Walker, 2021-01-20 Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers. Set up your account, profile, and analytics Upload content and get smart with IG Stories and live video Build and target paid advertising Master the art of the hashtag Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book. |
| business account disabled facebook: Haben Haben Girma, 2019-08-06 The incredible life story of Haben Girma, the first Deafblind graduate of Harvard Law School, and her amazing journey from isolation to the world stage. Haben grew up spending summers with her family in the enchanting Eritrean city of Asmara. There, she discovered courage as she faced off against a bull she couldn't see, and found in herself an abiding strength as she absorbed her parents' harrowing experiences during Eritrea's thirty-year war with Ethiopia. Their refugee story inspired her to embark on a quest for knowledge, traveling the world in search of the secret to belonging. She explored numerous fascinating places, including Mali, where she helped build a school under the scorching Saharan sun. Her many adventures over the years range from the hair-raising to the hilarious. Haben defines disability as an opportunity for innovation. She learned non-visual techniques for everything from dancing salsa to handling an electric saw. She developed a text-to-braille communication system that created an exciting new way to connect with people. Haben pioneered her way through obstacles, graduated from Harvard Law, and now uses her talents to advocate for people with disabilities. Haben takes readers through a thrilling game of blind hide-and-seek in Louisiana, a treacherous climb up an iceberg in Alaska, and a magical moment with President Obama at The White House. Warm, funny, thoughtful, and uplifting, this captivating memoir is a testament to one woman's determination to find the keys to connection. This autobiography by a millennial Helen Keller teems with grace and grit. -- O Magazine A profoundly important memoir. -- The Times ** As featured in The Wall Street Journal, People, and on The TODAY Show ** A New York Times New & Noteworthy Pick ** An O Magazine Book of the Month Pick ** A Publishers Weekly Bestseller ** |
| business account disabled facebook: Wrap Contracts Nancy S. Kim, 2013-09-19 The author explains why wrap contracts were created, how they have developed, and what this means for society. The book uses hypotheticals, cases, and real world examples. She discusses court decisions and provides summary critiques to go with these. In addition, she provides doctrinal solutions grounded in law and policy. The book defines and distinguishes different types of contract terms. Finally, it includes actual wrap contract terms, flow charts, checklists, and other visual aids to explain legal concepts. |
| business account disabled facebook: Facebook Marketing Chris Treadaway, Mari Smith, 2010-04-27 Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. |
| business account disabled facebook: The Business of iPhone App Development Dave Wooldridge, Michael Schneider, 2010-08-26 The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! |
| business account disabled facebook: I Know Who You Are and I Saw What You Did Lori B. Andrews, 2012 Social networks, the defining cultural movement of our time, offer many freedoms. But as we work and shop and date over the Web, we are opening ourselves up to intrusive privacy violations by employers, the police, and aggressive data collection companies that sell our information to any and all takers. Through groundbreaking research, Andrews reveals how routinely colleges reject applicants due to personal information searches, robbers use vacation postings to target homes for break-ins, and lawyers scour our social media for information to use against us in court. And the legal system isn't protecting us'in the thousands of privacy violations brought to trial, judges often rule against the victims. Providing expert advice and leading the charge to secure our rights, Andrews proposes a Social Network Constitution to protect us all. Now is the time to join her and take action'the very future of privacy is at stake. Log on to www.loriandrews.com to sign the Constitution for Web Privacy. |
| business account disabled facebook: "Starving" to Successful J. Jason Horejs, 2009 Provides insight into the art business from the perspective of a gallery owner. |
| business account disabled facebook: Lucky Bitch Denise Duffield-Thomas, 2018-03-20 Can you learn to be lucky? Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her dreams come true within the space of a few years. She attracted more than half a million dollars-worth of free travel, scholarships, prizes and bank errors in her favour, and in this book she reveals how you can do the same. Whether you’re already lucky and want to attract even more into your life, or you feel like your luck is just about to run out, Lucky Bitch will show you how to take action in areas of your life that are lacking in magic.With her trademark humour and encouragement, Denise gives clear and effective instructions based on the principles of the Law of Attraction to get you closer to living your dream life. You’ll also learn the ‘Ten Lucky Bitch Commandments’ and how to use them to create luck in all areas of life, including business and money. This book has already changed the lives of tens of thousands of women. Now it has the potential to change yours. If you’ve been asking for an answer or a miracle, this book is it! 9781788171342 |
| business account disabled facebook: The Post-Truth Business Sean Pillot de Chenecey, 2018-10-03 FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward. |
| business account disabled facebook: Medical and Dental Expenses , 1990 |
| business account disabled facebook: You Have a Book In You Mark Victor Hansen, 2020-05-22 THE BEST BOOK OF ALL TIME HASN’T YET BEEN WRITTEN, SO YOU HAVE TO WRITE IT! Mark Victor Hansen, co-creator of the “Chicken Soup for the Soul” series and The One Minute Millionaire, teaches would-be authors the book business. When you start to write a book, you’re doing more than just typing words on a keyboard. You’re entering the book business—and like every other business, the book business has many different elements. The author wants you to be 100 percent successful in dealing with all those elements so he has written this book to share with you his insider’s story. Mark covers marketing, finances, and all elements of the business while encouraging would-be authors to achieve what Freud said were the three reasons people set out to write books: “Fame, Love, and Money.” As you move through the writing journey and your book begins to get read, you’ll realize that you have the power to influence others through your writing. Your book will be a platform to get your message to others and a printed legacy that will last for all time. Your descendants into many generations will revel in reading their ancestor’s work. Let Mark inspire you to release your potential for writing greatness. The writer’s challenges and opportunities have never been greater, so roll up your sleeves and get ready to enter the exciting world of authorship...it is a legacy worth leaving. *Includes a bonus book by Mark Victor Hansen |
| business account disabled facebook: The Little Black Book of Scams Industry Canada, Competition Bureau Canada, 2014-03-10 The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information. |
| business account disabled facebook: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| business account disabled facebook: Facebook All-in-One For Dummies Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay, 2014-04-28 The A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. Facebook has more than one billion active users who share more than 30 billion pieces of content each month More than 37 million brands have Pages on Facebook This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook. |
| business account disabled facebook: The Facebook Effect David Kirkpatrick, 2011-02 Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps. |
| business account disabled facebook: Social eCommerce Stephan Spencer, Jimmy Harding, Jennifer Sheahan, 2014-08-01 Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself |
| business account disabled facebook: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve Jeffery W. Lantz, 2009-10 How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter. |
| business account disabled facebook: Issues in Business Ethics and Corporate Social Responsibility SAGE Publishing, 2020-03-19 One need only look at the news to be bombarded with examples of corporate malfeasance and the impact such behavior has on a company’s public image, customers, employees, and bottom line. And while these stories grab the headlines, some companies are adopting practices that display awareness of their impact on the globe, whether that be to the environment, its employees and suppliers, or communities in which they do business. What factors are leading to these decisions? What are the benefits and costs of making ethical business decisions and acting in a socially responsible way, however one defines it? Issues in Business Ethics and Corporate Social Responsibility explores these foundational themes across a wide range of topics, including artificial intelligence, workplace surveillance, supply chain management, big data, the finance industry, and many more. Coupled with a broad introduction by Dr. David Weitzner, a professor of management at York University, this book provides students with the essential information they need to assess business practices through the lens of ethical decision-making and corporate social responsibility. |
| business account disabled facebook: You Have a Book in You - Revised Edition Mark Victor Hansen, 2022-03-08 THE BEST BOOK OF ALL TIME HASN’T YET BEEN WRITTEN, SO YOU HAVE TO WRITE IT! Mark Victor Hansen, co-creator of the “Chicken Soup for the Soul” series and The One Minute Millionaire, teaches would-be authors the book business. When you start to write a book, you’re doing more than just typing words on a keyboard. You’re entering the book business—and like every other business, the book business has many different elements. The author wants you to be 100 percent successful in dealing with all those elements so he has written this book to share with you his insider’s story. Mark covers marketing, finances, and all elements of the business while encouraging would-be authors to achieve what Freud said were the three reasons people set out to write books: “Fame, Love, and Money.” As you move through the writing journey and your book begins to get read, you’ll realize that you have the power to influence others through your writing. Your book will be a platform to get your message to others and a printed legacy that will last for all time. Your descendants into many generations will revel in reading their ancestor’s work. Let Mark inspire you to release your potential for writing greatness. The writer’s challenges and opportunities have never been greater, so roll up your sleeves and get ready to enter the exciting world of authorship...it is a legacy worth leaving. |
| business account disabled facebook: Rewire Richard O'Connor, 2014-07-31 A refreshing guide to becoming a healthier, happier self. We humans tend to get in our own way time and time again—whether it comes to not speaking up for ourselves, going back to bad romantic partners, dieting for the umpteenth try, or acting on any of a range of bad habits we just can’t seem to shake. In Rewire, renowned psychotherapist Richard O’Connor, PhD, reveals exactly why our bad habits die so hard. We have two brains—one a thoughtful, conscious, deliberative self, and the other an automatic self that makes most of our decisions without our attention. Using new research and knowledge about how the brain works, the book clears a path to lasting, effective change for behaviors that include: • Procrastination • Overeating • Chronic disorganization • Staying in bad situations • Excessive worrying • Risk taking • Passive aggression • Self-medication Bringing together many different fields in psychology and brain science, Dr. O’Connor gives you a road map to overcoming whatever self-destructive habits are plaguing you, with exercises throughout the book. We can rewire our brains to develop healthier circuitry, training the automatic self to make wiser decisions without having to think about it; ignore distractions; withstand temptations; see ourselves and the world more clearly; and interrupt our reflexive responses before they get us in trouble. Meanwhile, our conscious minds will be freed to view ourselves with compassion at the same time as we practice self-discipline. By learning valuable skills and habits—including mindfulness, self-control, confronting fear, and freeing yourself from mindless guilt—we can open ourselves to vastly more successful, productive, and happy lives. |
| business account disabled facebook: Engage! Mark David Gerson, 2016-10-25 THE ONLY BOOK ON SOCIAL MEDIA MARKETING FOR AUTHORS BY AN AUTHOR LIKE YOU! Have you written a book the world needs to know about? Are you an author eager to harness the power of social media to sell your books? Have you ever wondered why so many social media marketing systems fail? If you answered yes to any of those questions, Engage! is for you!! Let Engage! show you how to • Attract online friends, fans and followers who want to read your book • Create compelling content that keeps your social media connections coming back for more • Manage your social media time to free you to write more books It's time to reach potential readers in ways that matter. It's time to Engage! A must read for every author who uses social media. – Joy Capps: Chief Marketing Officer, Bublish; Principal Consultant, Engaging Business Communications< <b>Engage to Connect and Connect to Sell...with <i>Engage!</i></b> |
| business account disabled facebook: The Art of Social-Network Marketing Ken Powers, 2011 The Art of Social-Network Marketing is a collection of Internet-based marketing tips and techniques for the beginner and professional alike. Ken Powers unlocks the secrets of utilizing social-networks and the World Wide Web to effectively promote and market products and services of all types. By combining techniques specific to several individual social-media services into a very simple centralized marketing strategy, The Art of Social-Network Marketing unlocks the mysteries of approaching Internet-based product promotion. Utilizing techniques incorporated by the author to very effectively market his own products and artwork, this book introduces the reader to a very simple strategy based around directing traffic from social-media services to a central virtual storefront. The Art of Social-Network Marketing is a complete system of tips, techniques, and strategies that is certain to lead to Internet and social-network marketing success. |
| business account disabled facebook: No Limits Judy Hunt, 2019-07 |
| business account disabled facebook: Modern Consumer Law Katherine Porter, 2016-05-27 Modern Consumer Law is a lively, concise, problem-focused text on contemporary consumer law. It is the only text on the market conceptualized after Dodd-Frank and its creation of the Consumer Financial Protection Bureau. The book takes a functional approach to consumer law, looking at types of transactions such as mortgages as well as kinds of laws such as disclosure rules. It examines core theoretical questions in an accessible way, revealing consumer law as a series of statutes built on the common law foundations of contract and tort. Organized into 28 class-sized assignments, the book is easy to adapt to a teacher’s preferences in terms of focus and class credits. The problems provide students with the opportunity to apply statutes to realistic situations and ask them to consider the perspectives of consumers, businesses, and lawmakers. Katherine Porter is a national expert in consumer law and a co-author of Wolter Kluwer’s The Law of Debtors and Creditors. |
| business account disabled facebook: How to Break Up with Your Phone Catherine Price, 2018-02-13 This evidence-based, user-friendly guide presents a 30-day digital detox plan that will help you set boundaries with your phone and live a more joyful and fulfilling life. “I wrote The Anxious Generation to help adults improve the lives of children. Many readers have asked me for a version of the book aimed at helping adults and teens help themselves. Catherine Price has written the best such book.”—Jonathan Haidt Do you feel addicted to your phone? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Does social media make you anxious? Have you tried to spend less time mindlessly scrolling—and failed? If so, this book is your solution. Award-winning health and science journalist and TED speaker Catherine Price presents a practical, evidence-based 30-day digital detox plan that will help you break up—and then make up—with your phone. The goal: better mental health, improved screen-life balance, and a long-term relationship with technology that feels good. This engaging, user-friendly guide explains how our smartphones and apps are designed to be addictive and how the time we spend on them is increasing our anxiety and damaging our abilities to focus, think deeply, form new memories, generate ideas, and be present in our most important relationships. Next, it walks you through an effective and easy-to-follow 30-day plan that has already helped thousands of people worldwide break their phone addictions and feel more fully alive. Whether you need help for yourself or for your family, friends, students, colleagues, clients, or community, How to Break Up with Your Phone is the ultimate guide to digital detoxing. It’s guaranteed to help you put down your phone—and come back to life. |
| business account disabled facebook: The New Relationship Marketing Mari Smith, 2011-10-25 A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time. |
| business account disabled facebook: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| business account disabled facebook: The Science of Reading Margaret J. Snowling, Charles Hulme, 2008-04-15 The Science of Reading: A Handbook brings together state-of-the-art reviews of reading research from leading names in the field, to create a highly authoritative, multidisciplinary overview of contemporary knowledge about reading and related skills. Provides comprehensive coverage of the subject, including theoretical approaches, reading processes, stage models of reading, cross-linguistic studies of reading, reading difficulties, the biology of reading, and reading instruction Divided into seven sections:Word Recognition Processes in Reading; Learning to Read and Spell; Reading Comprehension; Reading in Different Languages; Disorders of Reading and Spelling; Biological Bases of Reading; Teaching Reading Edited by well-respected senior figures in the field |
| business account disabled facebook: Managing Online Risk Deborah Gonzalez, 2014-09-25 In recent years, building a corporate online presence has become nonnegotiable for businesses, as consumers expect to connect with them in as many ways as possible. There are benefits to companies that use online technology, but there are risks as well. Managing Online Risk presents the tools and resources needed to better understand the security and reputational risks of online and digital activity, and how to mitigate those risks to minimize potential losses. Managing Online Risk highlights security and risk management best practices that address concerns such as data collection and storage, liability, recruitment, employee communications, compliance violations, security of devices (in contexts like mobile, apps, and cloud computing), and more. Additionally, this book offers a companion website that was developed in parallel with the book and includes the latest updates and resources for topics covered in the book. Explores the risks associated with online and digital activity and covers the latest technologies, such as social media and mobile devices Includes interviews with risk management experts and company executives, case studies, checklists, and policy samples A website with related content and updates (including video) is also available |
| business account disabled facebook: The Like Economy Brian Carter, 2013 'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue. |
| business account disabled facebook: I Heart Logs Jay Kreps, 2014-09-23 Why a book about logs? That’s easy: the humble log is an abstraction that lies at the heart of many systems, from NoSQL databases to cryptocurrencies. Even though most engineers don’t think much about them, this short book shows you why logs are worthy of your attention. Based on his popular blog posts, LinkedIn principal engineer Jay Kreps shows you how logs work in distributed systems, and then delivers practical applications of these concepts in a variety of common uses—data integration, enterprise architecture, real-time stream processing, data system design, and abstract computing models. Go ahead and take the plunge with logs; you’re going love them. Learn how logs are used for programmatic access in databases and distributed systems Discover solutions to the huge data integration problem when more data of more varieties meet more systems Understand why logs are at the heart of real-time stream processing Learn the role of a log in the internals of online data systems Explore how Jay Kreps applies these ideas to his own work on data infrastructure systems at LinkedIn |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
