Business And Communication Northeastern

  business and communication northeastern: Laying Claim Patricia G. Davis, 2016-08-15 Laying Claim: African American Cultural Memory and Southern Identity explores the practices and cultural institutions that define and sustain African American southernness, demonstrating that southern identity is more expansive than traditional narratives that center on white culture.
  business and communication northeastern: Science and Conservation of Vernal Pools in Northeastern North America Aram J. K. Calhoun, Phillip G. DeMaynadier, 2007-08-13 Synthesizes Decades of Research on Vernal Pools Science Pulling together information from a broad array of sources, Science and Conservation of Vernal Pools in Northeastern North America is a guide to the issues and solutions surrounding seasonal pools. Drawing on 15 years of experience, the editors have mined published literature,
  business and communication northeastern: Fundamentals of IoT Communication Technologies Rolando Herrero, 2021-06-23 This textbook explores all of the protocols and technologies essential to IoT communication mechanisms. Geared towards an upper-undergraduate or graduate level class, the book is presented from a perspective of the standard layered architecture with special focus on protocol interaction and functionality. The IoT protocols are presented and classified based on physical, link, network, transport and session/application layer functionality. The author also lets readers understand the impact of the IoT mechanisms on network and device performance with special emphasis on power consumption and computational complexity. Use cases – provided throughout – provide examples of IoT protocol stacks in action. The book is based on the author’s popular class “Fundamentals of IoT” at Northeastern University. The book includes examples throughout and slides for classroom use. Also included is a 'hands-on’ section where the topics discussed as theoretical content are built as stacks in the context of an IoT network emulator so readers can experiment.
  business and communication northeastern: The Culture Map Erin Meyer, 2014-05-27 An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
  business and communication northeastern: Intercultural Communication in Contexts Judith N. Martin, Thomas K. Nakayama, 2000 This text addresses the core issues and concerns of intercultural communication by integrating three different perspectives: the social psychological, the interpretive, and the critical. The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions.
  business and communication northeastern: Digital Youth with Disabilities Meryl Alper, 2014-11-07 An examination of media and technology use by school-aged youth with disabilities, with an emphasis on media use at home. Most research on media use by young people with disabilities focuses on the therapeutic and rehabilitative uses of technology; less attention has been paid to their day-to-day encounters with media and technology—the mundane, sometimes pleasurable and sometimes frustrating experiences of “hanging out, messing around, and geeking out.” In this report, Meryl Alper attempts to repair this omission, examining how school-aged children with disabilities use media for social and recreational purposes, with a focus on media use at home. In doing so, she reframes common assumptions about the relationship between young people with disabilities and technology, and she points to areas for further study into the role of new media in the lives of these young people, their parents, and their caregivers. Alper considers the notion of “screen time” and its inapplicability in certain cases—when, for example, an iPad is a child's primary mode of communication. She looks at how young people with various disabilities use media to socialize with caregivers, siblings, and friends, looking more closely at the stereotype of the socially isolated young person with disabilities. And she examines issues encountered by parents in selecting, purchasing, and managing media for youth with such specific disabilities as ADHD and autism. She considers not only children's individual preferences and needs but also external factors, including the limits of existing platforms, content, and age standards.
  business and communication northeastern: Voice Preservation Emma Selle, 1926
  business and communication northeastern: The Madness of March Alan Jay Zaremba, 2009-01-01 Every spring, the first four days of the NCAA men s basketball tournament attracts a horde of basketball bettors to Las Vegas. From the tip-off of the tournament s first game on Thursday morning to the final whistle on Sunday, throngs of bettors overwhelmingly male sit in smoky casinos obsessively watching as many as forty-eight college basketball games. This book immerses readers in that action. In The Madness of March: Bonding and Betting with the Boys in Las Vegas, Alan Jay Zaremba travels to The Strip and gives us a front-row view of the betting culture that surrounds the frenzied first weekend of the tournament. Alternating between humorous accounts of gamblers exploits and cultural theories on sports in society, Zaremba provides an engaging analysis of the sporting ritual that such gambling has become. With forays into the history of the tournament, the background of sports betting, and a little betting of his own, Zaremba raises the question of whether this subculture of March Madness is a blessing or a curse and what, finally, it all means.
  business and communication northeastern: The Racial Muslim Sahar F. Aziz, 2021-11-30 Why does a country with religious liberty enmeshed in its legal and social structures produce such overt prejudice and discrimination against Muslims? Sahar Aziz’s groundbreaking book demonstrates how race and religion intersect to create what she calls the Racial Muslim. Comparing discrimination against immigrant Muslims with the prejudicial treatment of Jews, Catholics, Mormons, and African American Muslims during the twentieth century, Aziz explores the gap between America’s aspiration for and fulfillment of religious freedom. With America’s demographics rapidly changing from a majority white Protestant nation to a multiracial, multireligious society, this book is an in dispensable read for understanding how our past continues to shape our present—to the detriment of our nation’s future.
  business and communication northeastern: Robot-Proof, revised and updated edition Joseph E. Aoun, 2024-10-15 A fresh look at a “robot-proof” education in the new age of generative AI. In 2017, Robot-Proof, the first edition, foresaw the advent of the AI economy and called for a new model of higher education designed to help human beings flourish alongside smart machines. That economy has arrived. Creative tasks that, seven years ago, seemed resistant to automation can now be performed with a simple prompt. As a result, we must now learn not only to be conversant with these technologies, but also to comprehend and deploy their outputs. In this revised and updated edition, Joseph Aoun rethinks the university’s mission for a world transformed by AI, advocating for the lifelong endeavor of a “robot-proof” education. Aoun puts forth a framework for a new curriculum, humanics, which integrates technological, data, and human literacies in an experiential setting, and he renews the call for universities to embrace lifelong learning through a social compact with government, employers, and learners themselves. Drawing on the latest developments and debates around generative AI, Robot-Proof is a blueprint for the university as a force for human reinvention in an era of technological change—an era in which we must constantly renegotiate the shifting boundaries between artificial intelligence and the capacities that remain uniquely human.
  business and communication northeastern: Global Leadership Mark E. Mendenhall, Joyce Osland, Allan Bird, Professor of International Anagement and Head of the Global Strategy and Law Area in the College of Business Allan Bird, Gary R. Oddou, Martha L. Maznevski, 2013-03 Global leadership is an emerging field that seeks to understand and explain the impact of globalization processes on leadership. This is the first book to review the theoretical, empirical and conceptual literature on this important subject, and to analyze what this body of knowledge means for managers who lead in a global business context. Accessible to both student and practitioner alike, it explains how changes in the global context have created a demand for a distinctive set of qualities for effective leaders. This volume defines the skill set that global organizations are now looking for, highlighting the need to establish communities across diverse groups of stakeholders and initiate change as key aspects of global leadership. It also presents a critical analysis of the training and development of global leaders of the future. Global Leadership provides an important overview of a key emerging area within business and management. It is essential reading for students of leadership, organizational theory, strategic management, human resource management, and for anyone working and managing in the global arena.
  business and communication northeastern: Why Gesture? R. Breckinridge Church, Martha W. Alibali, Spencer D. Kelly, 2017-04-15 Co-speech gestures are ubiquitous: when people speak, they almost always produce gestures. Gestures reflect content in the mind of the speaker, often under the radar and frequently using rich mental images that complement speech. What are gestures doing? Why do we use them? This book is the first to systematically explore the functions of gesture in speaking, thinking, and communicating – focusing on the variety of purposes served for the gesturer as well as for the viewer of gestures. Chapters in this edited volume present a range of diverse perspectives (including neural, cognitive, social, developmental and educational), consider gestural behavior in multiple contexts (conversation, narration, persuasion, intervention, and instruction), and utilize an array of methodological approaches (including both naturalistic and experimental). The book demonstrates that gesture influences how humans develop ideas, express and share those ideas to create community, and engineer innovative solutions to problems.
  business and communication northeastern: New Solutions for Cybersecurity Howard Shrobe, David L. Shrier, Alex Pentland, 2018-01-26 Experts from MIT explore recent advances in cybersecurity, bringing together management, technical, and sociological perspectives. Ongoing cyberattacks, hacks, data breaches, and privacy concerns demonstrate vividly the inadequacy of existing methods of cybersecurity and the need to develop new and better ones. This book brings together experts from across MIT to explore recent advances in cybersecurity from management, technical, and sociological perspectives. Leading researchers from MIT's Computer Science & Artificial Intelligence Lab, the MIT Media Lab, MIT Sloan School of Management, and MIT Lincoln Lab, along with their counterparts at Draper Lab, the University of Cambridge, and SRI, discuss such varied topics as a systems perspective on managing risk, the development of inherently secure hardware, and the Dark Web. The contributors suggest approaches that range from the market-driven to the theoretical, describe problems that arise in a decentralized, IoT world, and reimagine what optimal systems architecture and effective management might look like. Contributors YNadav Aharon, Yaniv Altshuler, Manuel Cebrian, Nazli Choucri, André DeHon, Ryan Ellis, Yuval Elovici, Harry Halpin, Thomas Hardjono, James Houghton, Keman Huang, Mohammad S. Jalali, Priscilla Koepke, Yang Lee, Stuart Madnick, Simon W. Moore, Katie Moussouris, Peter G. Neumann, Hamed Okhravi, Jothy Rosenberg, Hamid Salim,Michael Siegel, Diane Strong, Gregory T. Sullivan, Richard Wang, Robert N. M. Watson, Guy Zyskind An MIT Connection Science and Engineering Book
  business and communication northeastern: The Social Fact John P. Wihbey, 2019-04-16 How the structure of news, information, and knowledge is evolving and how news media can foster social connection. While the public believes that journalism remains crucial for democracy, there is a general sense that the news media are performing this role poorly. In The Social Fact, John Wihbey makes the case that journalism can better serve democracy by focusing on ways of fostering social connection. Wihbey explores how the structure of news, information, and knowledge and their flow through society are changing, and he considers ways in which news media can demonstrate the highest possible societal value in the context of these changes. Wihbey examines network science as well as the interplay between information and communications technologies (ICTs) and the structure of knowledge in society. He discusses the underlying patterns that characterize our increasingly networked world of information—with its viral phenomena and whiplash-inducing trends, its extremes and surprises. How can the traditional media world be reconciled with the world of social, peer-to-peer platforms, crowdsourcing, and user-generated content? Wihbey outlines a synthesis for news producers and advocates innovation in approach, form, and purpose. The Social Fact provides a valuable framework for doing audience-engaged media work of many kinds in our networked, hybrid media environment. It will be of interest to all those concerned about the future of news and public affairs.
  business and communication northeastern: #HashtagActivism Sarah J. Jackson, Moya Bailey, Brooke Foucault Welles, 2020-03-10 This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.
  business and communication northeastern: Experiencing Intercultural Communication: An Introduction Judith N. Martin, Thomas K. Nakayama, 2017-02-09 The sixth edition of Experiencing Intercultural Communication, An Introduction provides students with a framework in which they can begin building their intercultural communication skills. By understanding the complexities of intercultural communication, students will grow in their professional endeavors and personal relationships. The unique backgrounds of coauthors Judith N. Martin, a social scientist, and Thomas K. Nakayama, a critical rhetorician, bring a distinctive perspective to this thought-provoking subject matter. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
  business and communication northeastern: Crisis Communication Alan Jay Zaremba, 2015-05-18 Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.
  business and communication northeastern: Cultural Agility Paula Caligiuri, 2012-08-14 CULTURAL AGILITY Succeeding in today’s global economy requires organizations to acquire, develop, and retain professionals who can operate effectively around the world, irrespective of country or culture. More than ever before, organizations need a pipeline of professionals who possess cultural agility—the ability to quickly, comfortably, and successfully work in cross-cultural and international environments. Filled with illustrative examples from a wide range of organizations, including the Peace Corps, the U.S. military, and many Fortune 500 companies, Cultural Agility offers business leaders and human resource professionals a step-by-step guide for creating and implementing highly effective, cutting-edge talent management practices to increase cross-cultural competence throughout their organizations. Validated through several years of her research and practice, Paula Caligiuri outlines the “Cultural Agility Competency Framework.” This framework sets the foundation for the strategic talent management practices organizations need to effectively build a pipeline of culturally agile professionals, such as how to attract, recruit, and select professionals with cultural agility or those with the greatest propensity to readily develop cultural agility. Cultural Agility also provides guidance for creating organizational cultures and HR systems to support the development of a workforce that is culturally agile. For example, international assignments are commonly enlisted as a means of developing global leaders, but these have proven to be only partially effective for building cultural agility. Caligiuri offers training and development practices that organizations can use in a learning system to continually build professionals’ cross-cultural competencies, including specific recommendations for designing truly developmental international assignments. This book is a must-have resource for human resource professionals and all business leaders who know that the key to their organizations’ success in today’s complex global economy is their culturally agile human talent.
  business and communication northeastern: Business Communication for Success Scott McLean, 2010
  business and communication northeastern: The Oxford encyclopedia of climate change communication Matthew C. Nisbet, 2018 Through a comprehensive collection of articles, the Oxford Encyclopedia of Climate Change Communication explores the origin and evolution of our understanding of climate change as it is presented in communication and media. Taking a multifaceted approach, the encyclopedia offers a scholarly examination of the effects of climate change communication on public opinion and policy decisions; journalistic coverage and media portrayals of climate change; communication strategies and campaigns; and the implications of effective communication, including those of outreach and advocacy efforts. Additionally, the encyclopedia reviews climate change communication research methods and approaches. Global in breadth and deeply resourced, the work serves as an essential source of perspective on all aspects of this important area of scholarship--
  business and communication northeastern: Mentalligence Kristen Lee, 2018-02-06 As the headlines warn of a world seemingly taking steps backward, behavioral scientist Kristen Lee shares a groundbreaking new psychology of thinking that will propel you forward with a fresh mind-set that inspires connection, collaboration, and creativity. Based on twenty-two years of clinical practice and neuro-scientific research. Dr. Kristen Lee teaches us how to rip up the script society hands us and to see the world through a series of different lenses: The Reflective Lens, The Mindful Lens, the Global Lens, and the Imagineering Lens. Through exercises, worksheets, and thought-provoking anecdotes and case studies, Lee teaches how to cultivate Upward Spiral Habits that are less I-focused and more we-focused, and that will make a positive difference in our circles and beyond. Rather than striving for preconceived notions of success that leave us boxed in, depleted, and oblivious to ways we can work together, Mentalligence helps us break out of our comfort zones, elevate our thinking, and develop the behavioral agility to work toward what Positive Psychologists call The Good Life, one characterized by authentic connections and impact.
  business and communication northeastern: The Passport in America Craig Robertson, 2010-07-02 In today's world of constant identification checks, it's difficult to recall that there was ever a time when proof of identity was not a part of everyday life. And as anyone knows who has ever lost a passport, or let one expire on the eve of international travel, the passport has become an indispensable document. But how and why did this form of identification take on such a crucial role? In the first history of the passport in the United States, Craig Robertson offers an illuminating account of how this document, above all others, came to be considered a reliable answer to the question: who are you? Historically, the passport originated as an official letter of introduction addressed to foreign governments on behalf of American travelers, but as Robertson shows, it became entangled in contemporary negotiations over citizenship and other forms of identity documentation. Prior to World War I, passports were not required to cross American borders, and while some people struggled to understand how a passport could accurately identify a person, others took advantage of this new document to advance claims for citizenship. From the strategic use of passport applications by freed slaves and a campaign to allow married women to get passports in their maiden names, to the passport nuisance of the 1920s and the contested addition of photographs and other identification technologies on the passport, Robertson sheds new light on issues of individual and national identity in modern U.S. history. In this age of heightened security, especially at international borders, Robertson's The Passport in America provides anyone interested in questions of identification and surveillance with a richly detailed, and often surprising, history of this uniquely important document.
  business and communication northeastern: The Flipped College Classroom Lucy Santos Green, Jennifer R. Banas, Ross A. Perkins, 2016-11-09 This book provides a descriptive, progressive narrative on the flipped classroom including its history, connection to theory, structure, and strategies for implementation. Important questions to consider when evaluating the purpose and effectiveness of flipping are answered. The book also highlights case studies of flipped higher education classrooms within five different subject areas. Each case study is similarly structured to highlight the reasons behind flipping, principles guiding flipped instructions, strategies used, and lessons learned. An appendix that contains lesson plans, course schedules, and descriptions of specific activities is also included.
  business and communication northeastern: Daring to Feel Jody Santos, 2009-12-22 Like social scientists, reporters are expected to be immune to, and even aloof from, the pain and suffering they chronicle. Daring to Feel: Violence, the News Media, and Their Emotions challenges this journalistic mandate, particularly as it pertains to the emotional topic of violence. Interviewing journalists who have covered some of the worst tragedies in our nation's history, Jody Santos shows what happens when the news media dare to feel.
  business and communication northeastern: The Dark Side of Interpersonal Communication Brian H. Spitzberg, William R. Cupach, 2009-03-04 The Dark Side of Interpersonal Communication examines the multifunctional ways in which seemingly productive communication can be destructive—and vice versa—and explores the many ways in which dysfunctional interpersonal communication operates across a variety of personal relationship contexts. This second edition of Brian Spitzberg and William Cupach’s classic volume presents new chapters and topics, along with updates of several chapters in the earlier edition, all in the context of surveying the scholarly landscape for new and important avenues of investigation. Offering much new content, this volume features internationally renowned scholars addressing such compelling topics as uncertainty and secrecy in relationships; the role of negotiating self in cyberspace; criticism and complaints; teasing and bullying; infidelity and relational transgressions; revenge; and adolescent physical aggression toward parents. The chapters are organized thematically and offer a range of perspectives from both junior scholars and seasoned academics. By posing questions at the micro and macro levels, The Dark Side of Interpersonal Communication draws closer to a perspective in which the darker sides and brighter sides of human experience are better integrated in theory and research. Appropriate for scholars, practitioners, and students in communication, social psychology, sociology, counseling, conflict, personal relationships, and related areas, this book is also useful as a text in graduate courses on interpersonal communication, ethics, and other special topics.
  business and communication northeastern: Case Studies in Organizational Communication Steve May, 2012-01-20 The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.
  business and communication northeastern: Visual Usability Tania Schlatter, Deborah Levinson, 2013-03-21 Imagine how much easier creating web and mobile applications would be if you had a practical and concise, hands-on guide to visual design. Visual Usability gets into the nitty-gritty of applying visual design principles to complex application design.You'll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We'll review three key principles that affect application design – consistency, hierarchy, and personality – and illustrate how to apply tools like typography, color, and layout to digital application design. Whether you're a UI professional looking to fine-tune your skills, a developer who cares about making applications beautiful and usable, or someone entirely new to the design arena, Visual Usability is your one-stop, practical guide to visual design. - Discover the principles and rules that underlie successful application design - Learn how to develop a rationale to support design strategy and move teams forward - Master the visual design toolkit to increase user-friendliness and make complicated processes feel straightforward for your product
  business and communication northeastern: The Efficacy of Augmentative and Alternative Communication Ralf W. Schlosser, 2023-02-06 Provides the essential tools for appraising evidence and outlining steps for planning and implementing better efficacy research. This book aims to help researchers and practitioners develop the necessary skills for moving the augmentative and alternative communication field toward evidence-based practice.
  business and communication northeastern: Digital Workplace Learning Dirk Ifenthaler, 2018-02-01 This book aims to provide insight into how digital technologies may bridge and enhance formal and informal workplace learning. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital workplace learning. 2. Insights into available digital technologies as well as organizational requirements for technology-enhanced learning in the workplace. 3. Issues and challenges for designing and implementing digital workplace learning as well as strategies for assessments of learning in the workplace. 4. Case studies, empirical research findings, and innovative examples from organizations which successfully adopted digital workplace learning.
  business and communication northeastern: Authentic Marketing Larry Weber, 2019-01-04 Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
  business and communication northeastern: Paper Trails Cameron Blevins, 2021-03-04 A groundbreaking history of how the US Post made the nineteenth-century American West. There were five times as many post offices in the United States in 1899 than there are McDonald's restaurants today. During an era of supposedly limited federal government, the United States operated the most expansive national postal system in the world. In this cutting-edge interpretation of the late nineteenth-century United States, Cameron Blevins argues that the US Post wove together two of the era's defining projects: western expansion and the growth of state power. Between the 1860s and the early 1900s, the western United States underwent a truly dramatic reorganization of people, land, capital, and resources. It had taken Anglo-Americans the better part of two hundred years to occupy the eastern half of the continent, yet they occupied the West within a single generation. As millions of settlers moved into the region, they relied on letters and newspapers, magazines and pamphlets, petitions and money orders to stay connected to the wider world. Paper Trails maps the spread of the US Post using a dataset of more than 100,000 post offices, revealing a new picture of the federal government in the West. The western postal network bore little resemblance to the civil service bureaucracies typically associated with government institutions. Instead, the US Post grafted public mail service onto private businesses, contracting with stagecoach companies to carry the mail and paying local merchants to distribute letters from their stores. These arrangements allowed the US Post to rapidly spin out a vast and ephemeral web of postal infrastructure to thousands of distant places. The postal network's sprawling geography and localized operations forces a reconsideration of the American state, its history, and the ways in which it exercised power.
  business and communication northeastern: Letters, Power Lines, and Other Dangerous Things Ryan Ellis, 2020-03-03 An examination of how post-9/11 security concerns have transformed the public view and governance of infrastructure. After September 11, 2001, infrastructures—the mundane systems that undergird much of modern life—were suddenly considered “soft targets” that required immediate security enhancements. Infrastructure protection quickly became the multibillion dollar core of a new and expansive homeland security mission. In this book, Ryan Ellis examines how the long shadow of post-9/11 security concerns have remade and reordered infrastructure, arguing that it has been a stunning transformation. Ellis describes the way workers, civic groups, city councils, bureaucrats, and others used the threat of terrorism as a political resource, taking the opportunity not only to address security vulnerabilities but also to reassert a degree of public control over infrastructure. Nearly two decades after September 11, the threat of terrorism remains etched into the inner workings of infrastructures through new laws, regulations, technologies, and practices. Ellis maps these changes through an examination of three U.S. infrastructures: the postal system, the freight rail network, and the electric power grid. He describes, for example, how debates about protecting the mail from anthrax and other biological hazards spiraled into larger arguments over worker rights, the power of large-volume mailers, and the fortunes of old media in a new media world; how environmental activists leveraged post-9/11 security fears over shipments of hazardous materials to take on the rail industry and the chemical lobby; and how otherwise marginal federal regulators parlayed new mandatory cybersecurity standards for the electric power industry into a robust system of accountability.
  business and communication northeastern: Learning to Communicate in Science and Engineering Mya Poe, Neal Lerner, Jennifer Craig, 2010-02-05 Case studies and pedagogical strategies to help science and engineering students improve their writing and speaking skills while developing professional identities. To many science and engineering students, the task of writing may seem irrelevant to their future professional careers. At MIT, however, students discover that writing about their technical work is important not only in solving real-world problems but also in developing their professional identities. MIT puts into practice the belief that “engineers who don't write well end up working for engineers who do write well,” requiring all students to take “communications-intensive” classes in which they learn from MIT faculty and writing instructors how to express their ideas in writing and in presentations. Students are challenged not only to think like professional scientists and engineers but also to communicate like them.This book offers in-depth case studies and pedagogical strategies from a range of science and engineering communication-intensive classes at MIT. It traces the progress of seventeen students from diverse backgrounds in seven classes that span five departments. Undergraduates in biology attempt to turn scientific findings into a research article; graduate students learn to define their research for scientific grant writing; undergraduates in biomedical engineering learn to use data as evidence; and students in aeronautic and astronautic engineering learn to communicate collaboratively. Each case study is introduced by a description of its theoretical and curricular context and an outline of the objectives for the students' activities. The studies describe the on-the-ground realities of working with faculty, staff, and students to achieve communication and course goals, offering lessons that can be easily applied to a wide variety of settings and institutions.
  business and communication northeastern: The Successful Nurse Faculty Member Denise Korniewicz, 2020-02-20 This concise guide is designed for novice faculty and nursing education students who are teaching or will be teaching in higher education. The text provides the skills necessary to teach courses for classroom and online courses. Information is provided in a practical and accessible way and includes best practices for setting up a syllabus and curriculum, test item writing, grading, mentoring students, and personal advancement as a faculty member. Exercises, rubrics, and self-test items are furnished to give readers hands-on practice in defining and carrying out an effective instructional agenda.
  business and communication northeastern: Writing Assessment, Social Justice, and the Advancement of Opportunity Mya Poe, Asao B. Inoue, Norbert Elliot, 2018 The first principled examination of social justice and the advancement of opportunity as the aim and consequence of writing assessment.
  business and communication northeastern: Pathokinesiology , 1986-01-01
  business and communication northeastern: Communication in the Digital Age Roger Desmond, Bridgepoint Education Inc, 2021-07-13
  business and communication northeastern: Landscapes from Antiquity Simon Stoddart, 2001 This is the first volume of an exciting new project; Antiquity , drawing on its 75-year tradition of publishing articles of enduring value, has brought together twenty-four classic papers on a central archaeological theme. The papers have been selected to represent ancient and modern landscape approaches, organized into thematic sections: Early studies of Fox and Curwen, aerial photography of Bradford, Crawford and St Joseph, survey method, integrated regional landscapes, physical, industrial, contested and experienced landscapes. Each section is introduced with an overview and personal perspective by Simon Stoddart, the current editor of Antiquity . As he points out in the introduction, the editor of Antiquity has always drawn on the most exciting and relevant of current research. Consequently the frequency and content of landscape in Antiquity provides illuminating commentary on the definition and prominence of the theme landscape in archaeological research. Contents: Early studies of landscape: Prehistoric Cart-tracks in Malta ( T. Zammit ); Dykes ( Cyril Fox ); The Hebrides: a Cultural Backwater ( E. Cecil Curwen ); Native Settlements of Northumberland ( A. H. A. Hogg ). The impact of aerial photography: Woodbury. Two marvellous air-photographs ( O. G. S. Crawford ); Iron Age square enclosures in Rhineland ( K. V. Decker and I. Scollar ); Aerial reconnaissance in Picardy ( R. Agache ); Air reconnaissance: recent results ( J. K. St Joseph ). Survey method and analysis: Understanding early medieval pottery distributions ( A. J. Schofield ); Exploring the topography of the mind: GIS, social space and archaeology ( Marcos Llobera ). Integrated landscape archaeology: Neolithic settlement patterns at Avebury, Wiltshire ( Robin Holgate ); Stonehenge for the ancestors: the stones pass on the message ( M. Parker Pearson and Ramilisonina ); Aerial reconnaissance of the Fen Basin ( D. N. Riley ); The Fenland Project: from survey management and beyond ( John Coles and David Hall ); Siticulosa Apulia ( John Bradford and P. R. Williams-Hunt ); Archaeology and the Etruscan countryside ( Graeme Barker ). Physical landscapes: Active tectonics and land-use strategies: a Palaeolithic example from northwest Greece ( Geoff Bailey, Geoff King and Derek Sturdy ); A guide for archaeologists investigating Holocene landscapes ( A. J. Howard and M. G. Macklin ). Industrial landscapes: Trouble at t'mill: industrial archaeology in the 1980s ( C. M. Clark ); Towards an archaeology of navvy huts and settlements of the industrial revolution ( Michael Morris ). Contested landscapes: The Berlin Wall: production, preservation and consumption of a 20th-century monument ( Frederick Baker ); Seeing stars: character and identity in the landscapes of modern Macedonia ( Keith Brown ). Experienced landscapes: Forms of power: dimensions of an Irish megalithic landscape ( Jean McMann ); Late woodland landscapes of Wisconsin: ridges, fields, effigy mounds and territoriality ( William Gustav Gartner ).
  business and communication northeastern: Understanding Media Marshall McLuhan, 2016-09-04 When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
  business and communication northeastern: MHRA Style Guide , 2008
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