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| business and communication degree: Communicating at Work Ronald B. Adler, Ronald Brian Adler, Jeanne Marquardt Elmhorst, Kristen Lucas, 2012-10 The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively. This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations. |
| business and communication degree: Communication Skills for Business Professionals Celeste Lawson, Robert Gill, Angela Feekery, Mieke Witsel, Michael Lewis, Philip Cenere, 2019-06-12 With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication. |
| business and communication degree: Business Communication Mary Ellen Guffey, Dana Loewy, 2021-02-05 |
| business and communication degree: Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication Folk, Moe, 2012-12-31 Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility. |
| business and communication degree: Public Communication Campaigns Ronald E. Rice, Charles K. Atkin, 1989-06 In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded sampler section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved. |
| business and communication degree: The Digital Frontier Sangeet Kumar, 2021-05-25 The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's infrastructures of control visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the global common good is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network. |
| business and communication degree: Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) P. D. Chaturvedi, 2013 |
| business and communication degree: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| business and communication degree: The Necessary Art of Persuasion Jay A. Conger, 2008-09-08 In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others. |
| business and communication degree: Colleges That Create Futures Princeton Review, 2016-05-10 KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs. |
| business and communication degree: Media, Sports, and Society Lawrence A. Wenner, 1989-08 Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in |
| business and communication degree: Media Law and Ethics,, Third Edition Roy L. Moore, Michael D. Murray, 2007-11-27 The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus. |
| business and communication degree: The Power of Flexing Susan J. Ashford, 2021-10-05 A leadership and learning expert shows you how to change your behavior, develop soft skills, and achieve personal and professional growth through a series of small experiments she calls “Flexing.” A personnel shift at your organization puts you into a leadership role you don't feel prepared for. Your boss tells you that you seem aloof and unapproachable in client meetings. You need to win the support of the members of a local community group for a project you feel passionate about. Addressing these diverse issues depends on improving your soft skills—such as time management, team building, communication and listening, creative thinking, and problem-solving. But this isn’t as easy as it may seem. Sue Ashford, the chair of the Management and Organizations group at the Ross School of Business, has the solution. In this timely book, she introduces Flexing—a technique individuals, teams, and entire organizations can use to learn, grow, and develop their skills and knowledge with every new project, work assignment, and problem. Flexing empowers you to embrace any challenge and adapt to any change, yielding practical, valuable takeaways that ensure growth. Flexing helps you move ahead when you’re confronted with a new challenge, or simply want to develop a vital skill. It’s a journey that begins with setting a flex goal—stating explicitly what you want to learn and how you want to grow. Once that flex goal is set, you then begin to run experiments, solicit feedback from peers or colleagues, and monitor and tweak your progress on the way to achieving your goal. Flexing can be tailored to each person, allowing you to reflect on your own experiences and incorporate the lessons you learn in the next project you tackle. It’s a growth mindset that will help you become the best version of yourself. Flexing also works with teams and organizations. Ashford teaches small groups and large how to implement flexing to ensure their members are ready for new challenges. With more people moving to remote working full-time and developing new ways of collaborating in teams, this warm and practical guide will help every professional and any organization on the journey to greater effectiveness. |
| business and communication degree: Careers in Advertising and Public Relations , 2005-01 For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews. |
| business and communication degree: Essentials of Business Communication Mary Ellen Guffey, Dana Loewy, 2015-01-01 A trusted market leader, Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 10E presents a streamlined approach to business communication that includes unparalleled learning resources for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION includes the authoritative text and a self-teaching grammar and mechanics handbook at the back of the text as well as extraordinary print and digital exercises designed to build grammar, punctuation, and writing skills. As students learn basic writing skills, they are encouraged to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media communication, electronic messages, and digital media to prepare students for workplace communication success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| business and communication degree: By Degrees Betsy Wackernagel Bach, Dawn O. Braithwaite, Shiv Ganesh, 2021-06-07 By Degrees: Resilience, Relationships, and Success in Communication Graduate Studies provides readers with an indispensable guide to navigating the graduate school experience in Communication Studies programs. The book helps current and future graduate students consider their options, make wise choices, and thrive within their master''s or doctoral programs and beyond. The text''s 15 contributed chapters discuss such topics as how to select the right program, build strong advisor-advisee relationships, navigate roadblocks, find community, share work, develop into competent scholars and teachers, and pursue careers inside and outside the academy. The diverse and global nature of communication research and pedagogy and finding and pursuing your passion within the discipline is evident throughout the book. Designed to resonate with today''s learners, each chapter is co-authored by leading scholars and current or recent graduate students and features unique perspectives from students'' experiences. This approach provides readers with an enlightening window into graduate students'' insights, challenges, and lived experiences. The text also features a distinct emphasis on diversity, inclusion, equity, and access, and reflects upon the international character of communication research and pedagogy. Readers will engage in robust discussions related to justice and equity and learn how the Communication discipline has developed and continues to develop around the globe. By Degrees is an exemplary resource for introduction to graduate studies courses and for individuals considering master''s or doctoral programs. Chapters and contributors include: Introduction for Students: Completely Altered the Way I Viewed the World- Betsy Wackernagel Bach, Dawn O. Braithwaite, and Shiv Ganesh Chapter 1: Providing the Intellectual Tools: Getting to Know the Discipline of Communication - Dawn O. Braithwaite, Tina M. Harris, Jessy Ohl, and Trevor Kauer Chapter 2: How Do I Find a Good Fit?: Applying to Master''s and PhD Programs - Betsy Wackernagel Bach, Kendyl Barney, and Mackensie Minniear Chapter 3: I Have to Re-choose to Do This Every Single Day: Beyond Narratives of Success in the Pursuit of Graduate School - Shiv Ganesh and Andrea Zorn Chapter 4: Spanning the Abyss: Graduate Student Steps and Tasks - Randall A. Lake, Emma Frances Bloomfield, Beth L. Boser, Allegra Hardin, and Barbara A. Pickering Chapter 5: Work with Someone Who Seems Excited About Your Success: Building Advisor/Advisee Relationships - C. Kay Weaver and Bridget Reynolds Sheffer Chapter 6: Do Something You''re Passionate About: Planning and Carrying Out Research - Sarah J. Tracy, Cris J. Tietsort, and Laura Martinez Chapter 7: A Process of Discovery: Finding Your Groove as a Writer - Lisa Keränen and Andrew Gilmore Chapter 8: Yikes! What Do I Do Now?: Advice for Graduate Students Sharing Their Work - Ronald Jackson II and Celnisha Dangerfield Chapter 9: From Sitting in the Classroom to Facing It: Becoming and Growing as a Teacher - Kirstie McAllum, Simon Mallette, Tyler Rife, and Uttaran Dutta Chapter 10: Without People in My Corner, I Will Fail: Personal Resources for Graduate Students - Vincent R. Waldron, Brianna Avalos, Dayna N. Klober, and Jameien Taylor Chapter 11: One Mountain, Many Paths: Navigating Roadblocks and Succeeding in Graduate School - Jordan Soliz and Megan E. Cardwell Chapter 12: Graduate School is a Human Experience of Struggling, Celebrating, and Striving Together: Graduate Life as a Collective Endeavor - Jenna N. Hanchey, Samantha Gillespie, and Ana-Luisa Ortiz-Martinez Chapter 13: It Was Within My Control to Max My Possibilities: Academic Life After Graduate School - Patrice M. Buzzanell, Zhenyu Tian, and Timothy Betts Chapter 14: A Roadmap to Career Success: Pursuing Careers Outside of the Academy for MA Graduates - Stephen K. Hunt, Aimee E. Miller-Ott, and Viraj Patel Chapter 15: Translate Your Talents: Pursuing Careers Outside of the Academy for PhD Graduates - Katlyn Gangi and James Stiff |
| business and communication degree: Strategic Business Communication Robyn Walker, 2006 Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course. |
| business and communication degree: Business Communication Mary Ellen Guffey, 2000 Guffey's Business Communication: Process and Product continues in this new edition to emphasize the three elements that have been the hallmarks of its success: Process; Product; Partnership. Guffey's unique 3-x-3 process approach provides students a practical strategy for solving communication problems and creating successful communication products. Through the direct application of the strategic 3-x-3 process to all forms of business communication and with the provision of excellent document models, students have the tools necessary to create well-crafted documents and presentations. Mary Ellen Guffey provides unparalleled support to students and instructors. Her privately sponsored Web sites now contain well over 3,000 student-oriented pages (most of them text-specific), and her e-mail and paper newsletters bring a continuous supply of customized teaching materials to instructors. Best of all, she acts as a classroom consultant who actively responds to instructor needs and suggestions. |
| business and communication degree: Communicating Health Nova Corcoran, 2013-02-01 Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan. |
| business and communication degree: Business Law and the Legal Environment Jethro K. Lieberman, George J. Siedel, III, 1993-04 |
| business and communication degree: Careers in Information Science Louise Schultz, 1963 Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author). |
| business and communication degree: Integrated Business Communication Bonnye E. Stuart, Marilyn S. Sarow, Laurence Stuart, 2007-04-23 Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox |
| business and communication degree: War of the Worlds to Social Media Joy Elizabeth Hayes, Kathleen Battles, Wendy Hilton-Morrow, 2013 This collection takes War of the Worlds as a starting point for investigating key issues in twenty-first-century communication, including: the problem of misrepresentation in mediated communication; the importance of social context for interpreting communication; and the dynamic role of listeners, viewers and users in talking back to media producers and institutions. |
| business and communication degree: Accounting Principles Roger H. Hermanson, James Don Edwards, Michael W. Maher, 2018-02-16 Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. Accounting Principles: A Business Perspective will give you an understanding of how to use accounting information to analyze business performance and make business decisions. The text takes a business perspective. We use the annual reports of real companies to illustrate many of the accounting concepts. You are familiar with many of the companies we use, such as The Limited, The Home Depot, and Coca-Cola Company. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills. |
| business and communication degree: Free Stylin' Elena Romero, 2012-04-06 This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. |
| business and communication degree: Race, Gender, and Stereotypes in the Media Amiso George, Tommy Thomason, 2012-04-13 Whether you're a seasoned mass communications professional or a student new to the field, you've likely come across stories, images, and ads where the personal stereotypes of reporters or copywriters resulted in unfair portrayals of individuals or groups. Stereotypes play out in the media before our eyes every day. This book is designed to help media professionals and students detect and address these stereotypes and hidden prejudices. Looking at current issues and practices within the field, Race, Gender, and Stereotypes in the Media illustrates how the media can reduce a richness of differences to simplistic categorizations by providing a wealth of real-life examples. In addition to creating awareness about the use of stereotypes, this book also gives readers some key tools that will help them approach every group with fairness. This anthology brings together essays from a variety of prominent scholars and experts in all fields of mass communications, as well as commentators and bloggers. These perspectives give readers access to a range of views and create an engaging and thought-provoking reading experience. Amiso M. George is an associate professor of strategic communication at Texas Christian University. She is a former director of the Strategic Communication graduate program at Schieffer School of Journalism (Texas Christian University), as well as a former director of the Public Relations program at the Reynolds School of Journalism (University of Nevada, Reno). Before entering academia, George worked as a journalist and freelance broadcaster in radio and television at Nigerian Television Authority and Voice of America (Africa Service). She also served as a consultant for C-SPAN. She holds a Ph.D. from Ohio University and is Accredited in Public Relations (APR) and a PRSA Fellow. |
| business and communication degree: Essentials of Business Communication for English Language Learners Mary Ellen Guffey, Richard Almonte, Ausra Maria Karka, 2007-12-28 Drawing on the success of our popular Essentials of Business Communication text, Essentials of Business Communication for English Language Learners is design to meet the needs of your intermediate and advance ESL business communication students. Essentials of Business Communication for English Language Learners maintains the streamlined, efficient approach to communication that has equipped past learners with the skills needed to be successful in their work. It is ESL friendly and has been modified to help postsecondary and adult second-language learners prepare themselves for new careers, plan a change in their current careers, or upgrade their writing and speaking skills. The text is well-organized, comprehensive and clear. It is helpful for all students who require techniques in successful business writing and speaking skills and is especially helpful to students for whom English is not their first language. The language in this text has been simplified but not dumbed down. Grammar exercises and sample letters have been revised to suit the ESL learner. For example, terms like, in the ball park or blanket mailings have been removed or reworded. The section(s) on email strategies as well as communication for the job search are especially upbeat and relevant. The author, Ausra Karka is an expert in the field of ESL instruction and currently teaches at the highly regarded Humber College ESL program. The revisions she incorporated were based on her own class-testing and student feedback. |
| business and communication degree: Handbook of Research on Media Literacy in Higher Education Environments Cubbage, Jayne, 2018-05-11 Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education. |
| business and communication degree: Culture and Rhetoric Ivo Strecker, Stephen Tyler, 2009-07-01 While some scholars have said that there is no such thing as culture and have urged to abandon the concept altogether, the contributors to this volume overcome this impasse by understanding cultures and their representations for what they ultimately are – rhetorical constructs. These senior, international scholars explore the complex relationships between culture and rhetoric arguing that just as rhetoric is founded in culture, culture is founded in rhetoric. This intersection constitutes the central theme of the first part of the book, while the second is dedicated to the study of figuration as a common ground of rhetoric and anthropology. The book offers a compelling range of theoretical reflections, historical vistas, and empirical investigations, which aim to show how people talk themselves and others into particular modalities of thought and action, and how rhetoric and culture, in this way, are co-emergent. It thus turns a new page in the history of academic discourse by bringing two disciplines – anthropology and rhetoric – together in a way that has never been done before. |
| business and communication degree: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| business and communication degree: Government and Politics of Thailand , 1987 These essays--written by five leading social scientists who were active participants in Thailand's recent political events--examine the causes of the political disparity between Thailand's success at remaining an independent nation and its failure to achieve national prosperity and security. Covering the major aspects of Thai political life, this anthology is an indispensable reference tool. |
| business and communication degree: 100 Side Hustles Chris Guillebeau, 2019-06-04 Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do. This unique guide features the startup stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, a confetti photographer, a group of friends who sell hammocks to support local economies, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents a colorful idea book filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income. With insights, takeaways, and photography that reveals the human element behind the hustles, this playbook covers every important step of launching a side hustle, from identifying underserved markets to crafting unique products and services that spring from your passions. Soon you'll find yourself joining the ranks of these innovative entrepreneurs--making money on the side while living your best life. |
| business and communication degree: Social Media Livestreaming Claudette G. Artwick, 2018-12-07 Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society. Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, going live is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds, a wide range of possibilities for journalism and society are unfolding. Using international case studies, interviews with journalists, and survey research with citizens, this book explores major themes including livestreaming’s implications for journalism practice and news content production; citizen activism and participation in democracy; ethical, legal, safety and privacy considerations; and the role of livestreaming in shaping public perception. Social Media Livestreaming: Design for Disruption? is ideal for multiple audiences, from academic researchers to professional journalists and social media practitioners as well as policy-makers and organizations. |
| business and communication degree: The Mom Test Rob Fitzpatrick, 2013-10-09 The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. |
| business and communication degree: The Personal MBA Josh Kaufman, 2010-12-30 Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master. |
| business and communication degree: Engaging Departments Kevin Kecskes, 2006-06-15 While the importance of service-learning and engaged campuses has gained broad recognition in recent years, the infrastructure for enabling such deep academic and civic engagement has yet to emerge. The authors of this book embrace the call for such institutional renewal and provide the critical guidance needed for leaders in higher education who are serious about building genuinely engaged campuses. Engaging Departments fills an important niche in the literature on institutional engagement and advances the National Campus Compact agenda to create engaged departments. Representing a range of disciplines and institutional types—including two-year and four-year, public and private, comprehensive and research—this work features case studies of 11 departments and their journeys to engagement. The book presents readers with transferable steps and strategies, key factors that helped move civic engagement from the individual faculty level to the collective departmental level, an analysis of successes and barriers, and visions for the future. Also outlined are engagement efforts at the institutional and state levels. Written for department chairs, faculty, and faculty developers, this book offers approaches to support and sustain the building of engaged departments and invites readers to contemplate and refresh their visions for the relevancy of their disciplines in the 21st century. |
| business and communication degree: Chinese Communication Theory and Research Wenshan Jia, Xing Lu, D. Ray Heisey, 2002-06-30 A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health communication and Chinese communication on the internet, the volume addresses key questions about the state and the future of its field. Both challenging and complementing the Western views of communication, it advances theories of cultural and intercultural communication while at the same time broadening our understanding of the relevance of Chinese communication studies to communication studies overall, and the ways in which this subdiscipline points the way toward a new and more complicated future. The essayists, whose origins include the United States, Taiwan, Hong Kong, and China, bring their many perspectives to bear on what is the most comprehensive and inclusive review of Chinese communication research literature published in English. Of great benefit to Western and Eastern communication theorists, philosophers of social science, and Asian studies scholars, Chinese Communication Theory and Research is an invaluable guide to an increasingly complex and significant field of study. |
| business and communication degree: The New York Times Guide to Business Communication Mary Ellen Guffey, Jamie Murphy, 2001 Stay on top of current and breaking news through The New York Times Guide-collections of the best business related articles from The New York Times. The New York Times Guides are more than just printed collection of articles. By purchasing this guide, you also gain password access to an On-line collection of the most current and relevant The New York Times articles that are continually posted as news breaks. Also included are articles from CyberTimes, the online technology section of The New York Times on the Web. The pedagogy included in these guides allows for integration into any course. |
| business and communication degree: How to Get Ideas Jack Foster, 1996 Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas. |
| business and communication degree: Words Their Way Donald R. Bear, Marcia Invernizzi, Shane Templeton, Francine R. Johnston, 2012 Words Their Way is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring. |
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