| business case for product development: Developing a Business Case Harvard Business Review, 2010-12-02 How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders |
| business case for product development: New Product Blueprinting Dan Adams, 2008 |
| business case for product development: EMPOWERED Marty Cagan, 2020-12-03 Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of achieving extraordinary results from ordinary people. Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams-- |
| business case for product development: New Product Development For Dummies Robin Karol, Beebe Nelson, 2011-02-14 The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services. |
| business case for product development: Innovation, Product Development and Commercialization Dariush Rafinejad, 2007-06-15 This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities. |
| business case for product development: Managing New Product and Process Development Steven C. Wheelwright, 2010-07-06 Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency. |
| business case for product development: Escaping the Build Trap Melissa Perri, 2018-11-01 To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs |
| business case for product development: Walking the Talk Charles O. Holliday, Stephan Schmidheiny, Philip Watts, 2002-08-16 Report by the World Business Council for Sustainable Development. |
| business case for product development: Creating Innovative Products and Services Gijs van Wulfen, 2012-09-28 Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument – but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: • Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; • Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; • Develop twelve new promising innovative product or service concepts; • Check the concepts in qualitative research among potential clients and improve them; • Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage. |
| business case for product development: HBR Guide to Building Your Business Case Raymond Sheen, Amy Gallo, 2015 You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that-- |
| business case for product development: HBR Guide to Persuasive Presentations Nancy Duarte, 2012 Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation. |
| business case for product development: The PDMA Handbook of New Product Development Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban, 2012-11-28 New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries. |
| business case for product development: INSPIRED Marty Cagan, 2017-11-17 How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. |
| business case for product development: Lovability Brian de Haaff, 2017-04-25 Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: • Why you should rethink everything you know about building a business • What a product really is • The magic of finding what your customers truly desire • How to turn business strategy and product roadmaps into customer love • Why you should chase company value, not valuation • Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way. |
| business case for product development: The PDMA ToolBook 1 for New Product Development Paul Belliveau, Abbie Griffin, Stephen Somermeyer, 2004-01-30 Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick. |
| business case for product development: Product Management For Dummies Brian Lawley, Pamela Schure, 2017-01-24 Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed. |
| business case for product development: The Lean Product Playbook Dan Olsen, 2015-05-21 The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
| business case for product development: Decision-making for New Product Development in Small Businesses Mary Haropoulou, Clive Smallman, 2018-12-07 What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data. |
| business case for product development: Product Development David V. Tennant, 2022-03-30 PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses. |
| business case for product development: Creating Breakthrough Products Jonathan Cagan, Craig M. Vogel, 2002 Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development. |
| business case for product development: Winning at New Products Robert G. Cooper, 2017-09-19 For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management |
| business case for product development: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results Mike Rother, 2009-09-04 Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress—and what it takes to make it a real part of your culture. —Jeffrey K. Liker, bestselling author of The Toyota Way [Toyota Kata is] one of the stepping stones that will usher in a new era of management thinking. —The Systems Thinker How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way. —James P. Womack, Chairman and Founder, Lean Enterprise Institute Practicing the improvement kata is perhaps the best way we've found so far for actualizing PDCA in an organization. —John Shook, Chairman and CEO, Lean Enterprise Institute This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines--called kata--that power its success with continuous improvement and adaptation. The book also reaches beyond Toyota to explain issues of human behavior in organizations and provide specific answers to questions such as: How can we make improvement and adaptation part of everyday work throughout the organization? How can we develop and utilize the capability of everyone in the organization to repeatedly work toward and achieve new levels of performance? How can we give an organization the power to handle dynamic, unpredictable situations and keep satisfying customers? Mike Rother explains how to improve our prevailing management approach through the use of two kata: Improvement Kata--a repeating routine of establishing challenging target conditions, working step-by-step through obstacles, and always learning from the problems we encounter; and Coaching Kata: a pattern of teaching the improvement kata to employees at every level to ensure it motivates their ways of thinking and acting. With clear detail, an abundance of practical examples, and a cohesive explanation from start to finish, Toyota Kata gives executives and managers at any level actionable routines of thought and behavior that produce superior results and sustained competitive advantage. |
| business case for product development: How to Write a Great Business Plan William A. Sahlman, 2008-03-01 Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success. |
| business case for product development: The Business Case for Learning , 2017-03-31 |
| business case for product development: Cases on Branding Strategies and Product Development: Successes and Pitfalls Sarma, Sarmistha, 2014-12-31 The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets. |
| business case for product development: Department of Defense Authorization for Appropriations for Fiscal Year 1994 and the Future Years Defense Program: Military readiness and defense infrastructure United States. Congress. Senate. Committee on Armed Services, 1999 |
| business case for product development: Biomedical Engineering Design Joseph Tranquillo, Jay Goldberg, Robert Allen, 2022-02-19 Biomedical Engineering Design presents the design processes and practices used in academic and industry medical device design projects. The first two chapters are an overview of the design process, project management and working on technical teams. Further chapters follow the general order of a design sequence in biomedical engineering, from problem identification to validation and verification testing. The first seven chapters, or parts of them, can be used for first-year and sophomore design classes. The next six chapters are primarily for upper-level students and include in-depth discussions of detailed design, testing, standards, regulatory requirements and ethics. The last two chapters summarize the various activities that industry engineers might be involved in to commercialize a medical device. - Covers subject matter rarely addressed in other BME design texts, such as packaging design, testing in living systems and sterilization methods - Provides instructive examples of how technical, marketing, regulatory, legal, and ethical requirements inform the design process - Includes numerous examples from both industry and academic design projects that highlight different ways to navigate the stages of design as well as document and communicate design decisions - Provides comprehensive coverage of the design process, including methods for identifying unmet needs, applying Design for 'X', and incorporating standards and design controls - Discusses topics that prepare students for careers in medical device design or other related medical fields |
| business case for product development: Measure! Knowledge! Action! Frank Vogelezang, Henry Peters, Jolijn Onvlee, Adri Timp. Richard Schweer, Ernst van Waning, and others,, 2004 |
| business case for product development: Practical Pricing M. Calogridis, 2016-04-30 This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function. |
| business case for product development: Deep Data Analytics for New Product Development Walter R. Paczkowski, 2020-02-19 This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs. |
| business case for product development: Portfolio Management For New Products Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt, 1998-03-25 A powerful new approach to maximizing the value of your company's product development projects. |
| business case for product development: Developing and Managing Embedded Systems and Products Kim Fowler, 2014-08-30 This Expert Guide gives you the knowledge, methods and techniques to develop and manage embedded systems successfully. It shows that teamwork, development procedures, and program management require unique and wide ranging skills to develop a system, skills that most people can attain with persistence and effort. With this book you will: - Understand the various business aspects of a project from budgets and schedules through contracts and market studies - Understand the place and timing for simulations, bench tests, and prototypes, and understand the differences between various formal methods such as FMECA, FTA, ETA, reliability, hazard analysis, and risk analysis - Learn general design concerns such as the user interface, interfaces and partitioning, DFM, DFA, DFT, tradeoffs such as hardware versus software, buy versus build, processor choices, and algorithm choices, acquisition concerns, and interactions and comparisons between electronics, functions, software, mechanics, materials, security, maintenance, and support - Covers the life cycle for developing an embedded system: program management, procedures for design and development, manufacturing, maintenance, logistics, and legal issues - Includes proven and practical techniques and advice on tackling critical issues reflecting the authors' expertise developed from years of experience |
| business case for product development: The PDMA Handbook of Innovation and New Product Development Ludwig Bstieler, Charles H. Noble, 2023-03-28 THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management. |
| business case for product development: Product Development and Management Body of Knowledge Allan Anderson, Chad McAllister, Ernie Harris, 2024-03-27 Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base |
| business case for product development: The PMO Playbook: Effective Phase Exits Leslie Magsalay-Zeller, 2011-09-30 The PMO Playbook: Effective Phase Exits has valuable information contributes to improving the execution of the portfolio roadmap. This book provides an overarching framework for effective phase exits accompanied with the detailed how to by each phase and by role enabling program managers to bring products to market consistently. It contains checklists, questions, and process flows as a reminder of what needs to considered. It also combines information for program managers, functional managers, executives, and customers into a single package they can apply directly. This book should be used with The PMO Playbook: Effective Phase Exit Templates. The author tackles the challenge of teaching the framework so those involved in bringing new products to market such as PMOs or senior program management professionals can plan and execute effectively. The PMO Playbook: Effective Phase Exits provides a baseline and framework to overcome the following challenges: o Strategy: Provides the vision, objectives, and context between a company's PLM (Product LIfecycle Management) framework, PLC (Product Lifecycle) process, roles and responsibilities as it relates to phase exits. o Roles and Responsibilities: Provides guidance for Product Team organizations and defines roles and responsibilities for individuals involved with product development and deployment (such as a Product Team, Product Approval Committee) o Phase Exit Review: Provides guidelines for the recommended Phase Exit Review process and outlines recommended review content for each Phase Exit Review. o Phase Exit Approval: Provides the guidelines for simplification of Phase Exit Review and Approval process. o PLC (Product Lifecycle) or PLM (Product Lifecycle Management): While this playbook makes references to a product lifecycle process or a product lifecycle management framework, it will not address it. Any references to a company's PLC or PLM are for context purposes only as it relates to phase exits. Whether you are currently a program manager or you are thinking of a career in program management, this book has the practical framework you need for new product introduction and obsolescence. It explains what is required for each process phase, who owns the deliverable and when and how often the PMO organization should check in with the executives. |
| business case for product development: Data Mesh in Action Jacek Majchrzak, Sven Balnojan, Marian Siwiak, 2023-03-21 Revolutionize the way your organization approaches data with a data mesh! This new decentralized architecture outpaces monolithic lakes and warehouses and can work for a company of any size. In Data Mesh in Action you will learn how to: Implement a data mesh in your organization Turn data into a data product Move from your current data architecture to a data mesh Identify data domains, and decompose an organization into smaller, manageable domains Set up the central governance and local governance levels over data Balance responsibilities between the two levels of governance Establish a platform that allows efficient connection of distributed data products and automated governance Data Mesh in Action reveals how this groundbreaking architecture looks for both small startups and large enterprises. You won’t need any new technology—this book shows you how to start implementing a data mesh with flexible processes and organizational change. You’ll explore both an extended case study and multiple real-world examples. As you go, you’ll be expertly guided through discussions around Socio-Technical Architecture and Domain-Driven Design with the goal of building a sleek data-as-a-product system. Plus, dozens of workshop techniques for both in-person and remote meetings help you onboard colleagues and drive a successful transition. About the technology Business increasingly relies on efficiently storing and accessing large volumes of data. The data mesh is a new way to decentralize data management that radically improves security and discoverability. A well-designed data mesh simplifies self-service data consumption and reduces the bottlenecks created by monolithic data architectures. About the book Data Mesh in Action teaches you pragmatic ways to decentralize your data and organize it into an effective data mesh. You’ll start by building a minimum viable data product, which you’ll expand into a self-service data platform, chapter-by-chapter. You’ll love the book’s unique “sliders” that adjust the mesh to meet your specific needs. You’ll also learn processes and leadership techniques that will change the way you and your colleagues think about data. What's inside Decompose an organization into manageable domains Turn data into a data product Set up central and local governance levels Build a fit-for-purpose data platform Improve management, initiation, and support techniques About the reader For data professionals. Requires no specific programming stack or data platform. About the author Jacek Majchrzak is a hands-on lead data architect. Dr. Sven Balnojan manages data products and teams. Dr. Marian Siwiak is a data scientist and a management consultant for IT, scientific, and technical projects. Table of Contents PART 1 FOUNDATIONS 1 The what and why of the data mesh 2 Is a data mesh right for you? 3 Kickstart your data mesh MVP in a month PART 2 THE FOUR PRINCIPLES IN PRACTICE 4 Domain ownership 5 Data as a product 6 Federated computational governance 7 The self-serve data platform PART 3 INFRASTRUCTURE AND TECHNICAL ARCHITECTURE 8 Comparing self-serve data platforms 9 Solution architecture design |
| business case for product development: Building Products for the Enterprise Blair Reeves, Benjamin Gaines, 2018-03-09 If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed |
| business case for product development: Implementing the Vision for Space Exploration United States. Congress. House. Committee on Science, 2007 |
| business case for product development: Why Startups Fail Tom Eisenmann, 2021-03-30 If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success. |
| business case for product development: Service Business Development Thomas Fischer, Heiko Gebauer, Elgar Fleisch, 2012-05-24 Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development. |
Challenges in introducing new products: A case study on the …
Through the case study method, students simulate the role of managers and/or decision makers facing critical business issues. This paper introduces a business case to help students …
Developing a new product development & launch process …
cases product development is based on existing products. A reliable existing product development and launch process is presented, analysed and then modified according to the Company X ´s …
New product development process and case studies for deep …
This research proposes a new product development (NPD) framework for innovation‐ driven deep‐tech research to commercialization and tested it with three case studies of diferent …
Business Case Tools I003-2102 - Product Focus
Launch Plan (including pilots, trials, MVP to Optimal Product) . In-life and Product Marketing plan . (including KPIs) Risks, impacts and mitigations. To describe impacts on people, processes and …
The Business Analysis Process of New Product Development
Cravens and Piercy (2005) developed the new product development planning process. The process includes such stages as, need analysis, idea generation, screening and evaluation, …
[Definitive Guide] Development Process - TCGen
The product development process is the specific series of 6 steps or stages a company uses to achieve its realization of new offerings to satisfy a market need.
IDEO Product Development Case Analysis - ResearchGate
IDEO is one of the successful product development companies, it established in 1978 and rename to IDEO in 1991. To be more specific, in 1978, David Kelley established the David Kelley …
Case Study: Building the Business Case for a New Product …
• Demand and price for new product within an established competitive set • How the market segments itself on performance features and importance characteristics • How to position this …
ANNEXURE C BUSINESS CASE GUIDELINES AND TEMPLATE
This Public Service CGICT Business Case Guideline provides guidance for developing a business case as required in the Public Service Corporate Governance of ICT Policy Framework.
Telecom Product Developmet Approach - CANTO
• Develop and implement detailed product development framework and process • Include templates for each activity • Seek business agreement and alignment from other business units
The Leading Reference for technology-based products …
A business case is a fundamental part of the product development process. It is normal for business cases to go through a series of iterations of increasing rigour throughout the product …
AWS Prescriptive Guidance - Developing product strategies …
Start with why: Articulate the product vision. Define success metrics. Develop the business case. Prioritize features, and plan delivery. Adoption of a structured, repeatable, and value-driven …
BUSINESS CASE DEVELOPMENT: CATEGORIZATION AND …
Due to the different subject areas of the business case for new product launch, the challenges are categorized by topics developed by the researcher in the course of this project: process and …
A White Paper DEVELOPING A BUSINESS CASE - Engage
The business case document is a communication tool that substantiates that the project meets the needs of the business and is worthy of receiving funding and approval to move forward.
PLM Strategy Definition in Product Development: Case Study …
Aug 15, 2019 · Product Lifecycle Management (PLM), is defined as a strategy that integrates information, people, processes and technologies in all the stages of a product lifecycle, from its …
Product Engineering and Development - Deloitte United States
Our Product Engineering and Development team can help your organization identify and address both the short-term issues that can help your business today, and develop and implement long …
Product Support Strategy Development Tool - DAU
Oct 23, 2023 · The Product Support Strategy Development Tool supports DoD Product Support Managers (PSM) and Life Cycle Logistics workforce members in developing affordable and …
Stage-Gate® - Your Roadmap for New Product Development
Stage 2 - Build Business Case: This is the critical homework stage - the one that makes or breaks the project. Technical, marketing and business feasibility are accessed resulting in a business …
Challenges in introducing new products: A case stud…
Through the case study method, students simulate the role of managers and/or decision makers facing critical business issues. This paper …
Sample Business Case - Wiley Online Library
Complete example of a fi ctional business case that illustrates key principles and concepts outlined in the main body of the book. This …
Developing a new product development & launch pro…
cases product development is based on existing products. A reliable existing product development and launch process is presented, analysed and …
New product development process and case studies f…
This research proposes a new product development (NPD) framework for innovation‐ driven deep‐tech research to commercialization and tested it …
Business Case Tools I003-2102 - Product Focus
Launch Plan (including pilots, trials, MVP to Optimal Product) . In-life and Product Marketing plan . (including KPIs) Risks, impacts and mitigations. …
