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| commercial cleaning marketing ideas: The Window Cleaning Blueprint Keith Kalfas, 2016-07-10 How to Make $500 a Day Cleaning Windows. This Book will completely transform your life. World Class information packaged in easy to understand digestible bits. This book teaches how window cleaning is rooted in the perception of luxury and not necessity. When you learn how to communicate yourself as a luxury service. You can literally quadruple your income and make more than $500 a Day Cleaning Windows. With NO Startup Money. |
| commercial cleaning marketing ideas: Start Your Own Cleaning Service Jacquelyn Lynn, / Entrepreneur magazine, 2014-04-15 If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process. |
| commercial cleaning marketing ideas: 427 Eco-Friendly Business Ideas Mansoor Muallim, Discover 427 innovative and eco-conscious business ideas tailored for a sustainable future in 427 Eco-Friendly Business Ideas: Project Report Overviews. This comprehensive guide not only provides a wealth of green business concepts but also offers insightful project report overviews, giving you a glimpse into the practical implementation and potential impact of each idea. From renewable energy startups to zero-waste initiatives, this book covers a wide range of eco-friendly ventures suitable for entrepreneurs, environmental enthusiasts, and business professionals alike. Each idea is accompanied by a concise project report overview, detailing key aspects such as feasibility, market analysis, environmental impact assessment, and more. Whether you're seeking inspiration for your next green business endeavor or looking to deepen your understanding of sustainable entrepreneurship, 427 Eco-Friendly Business Ideas: Project Report Overviews is your essential resource for navigating the landscape of eco-conscious innovation. Dive in, explore, and embark on the journey towards a greener, more sustainable future today. |
| commercial cleaning marketing ideas: How to Start Your Own House Cleaning Company Angela Brown, 2016-03-09 Start a house cleaning business with this step-by-step guide and be up and running in one week. Back in the olden days before the internet was really popular and you could Google search anything, there was trial and error. If you wanted to start a house cleaning business from scratch you could, but it was rarely an overnight success for anybody. Big success was tossed to the cleaning service franchisees who could afford the fancy training, and well-built brands, while the mom and pop cleaning services were left to figure it out on their own. Good news - times have changed. As an independent house cleaner, you no longer have to wade through endless Pinterest boards for tips and ideas on how to start a house cleaning business. Angela Brown built from scratch one of the most successful independently owned and operated house cleaning companies in the Southeastern United States. If you are serious about success in the cleaning service industry, you should sign up for her free tips, tricks and time saving hacks by joining the Savvy Cleaner email list at: savvycleaner.com/tips and you follow her blog at: AskaHouseCleaner.com She has trained a multitude of independent house cleaners how to take their business from day one through expansion and enormous growth. In this step-by-step guide she'll show you: How to set up your home office What office supplies you are going to need Ideas for your company logo How to choose your company name How to choose a uniform Tips on creating your company image and brand How to set your rules and policies How to choose a territory Everything you need to know about creating flyers, worksheets and why you need them. How to bid jobs, what to charge, What kind of car you need, Confidence builders & how to build instant credentials, Bonding, insurance The magic of the Mulligan, How to get an endless stream of referrals, how much you should pay for referral fees, How to never have any billing and collections, and how to always get paid and on time. (There is a reason they call Angela Brown The House Cleaning Guru.) If you're here because you have an interest in house cleaning or in upgrading your life and you want to start a house cleaning business, welcome. House cleaning business is a 49 billion dollar a year industry that is nearly recession proof - when times get hard, people work more hours to pay the bills, they have less time at home to clean, so they outsource their cleaning - which means more business for you and me. Another awesome reason to start a house cleaning business is this: unlike a regular 9 to 5 job if you get fired, you're not out of work. You simply add another customer into your new available time slot and keep going. And you will learn here how to do such an amazing job, that you will never get fired, and your clients will never want you to leave. Franchise or Start a house cleaning business? (FREE BONUS DOWNLOAD: savvycleaner.com/franchise So should you buy into an existing franchise like Molly Maid, MerryMaids, The Cleaning Authority, Maid Brigade, Maid Pro, Sears MaidServices, The Maids, Two Maids & A Mop, You've Got Maids, MaidSimple, Cleantastic, Home Cleaning Services of America, Jani-King, MopFrog, Jan Pro, Maid to Perfection, or many of the others on the market? Or should you start your own house cleaning company from scratch? There are pros and cons to both. If you are not sure of the differences, you can download a free comparison chart at savvycleaner.com/franchise For the sake of this book we are going to assume you are going to start your own. |
| commercial cleaning marketing ideas: How to Sell Anything to Anybody Joe Girard, 2006-02-07 Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market. |
| commercial cleaning marketing ideas: How to Start a Cleaning Business Maxwell Rotheray, Many people don't like to be called cleaners, but then many people don't get paid to scrub floors and wash carpets and clean windows. The commercial cleaning business can be profitable, flexible, and can grow quickly, making it a great home business preference, if you key into the right path. Professional Cleaning Business has the tendency of lower up-front costs than other businesses, and this is one of the few businesses you can begin working on immediately with little capital investment and start making profit. Formal training or certifications are not necessarily required for typical home and office cleaning. For those that have a high level of work ethic and customer demeanor, the cleaning business can be a lucrative and rewarding experience. The following are the reasons why you should try your hand in commercial cleaning business; i. Constant Market: Businesses need their offices cleaned whether in a good economy or bad one if it wants to keep a professional and clean environment. Commercial cleaning maintains a steady market with steady demand. ii. Simple Service Offering: Whether an entrepreneur decides to tap from an existing franchise model or build it from the scratch, what businesses need is fairly similar across the board such as emptying wastebaskets, cleaning bathrooms, dusting tables and chairs, washing toilets, and the typical sweeping and mopping. iii. Business Is Stable: Commercial cleaning is a continuing service business. This means that companies and other businesses need the service regularly, which brings in steady business for you as well as a secure, regular income. iv. Entry-Level Workforce: The good thing about it is that your employees don't need formal education or training, so you don't have to spend money on expensive training or recruiting costs. v. Overhead is low: Outside of cleaning supplies and other essentials, someone interested in a commercial cleaning franchise doesn't have to commit a lot of cash to buy cleaning equipment such as vehicles or inventory. This book is a complete guide for starting a cleaning business with unpopular strategies for maximizing profit with minimum cost. It also provides tips on determining the right location for a successful and flourishing business. More facts and strategies are explained in this book to help you start your own commercial cleaning business without sweat! Tags: home based business plan technique, how to start a house cleaning business, starting your own cleaning business, cleaning business for sale, how to start my own cleaning business, how to start a home cleaning business, start up business growth strategies, small business forecasting, start up business workbook, start up business ideas, cheap start up businesses, how to start a cleaning business from home, cleaning business insurance, business checklist |
| commercial cleaning marketing ideas: Killer Advertising For Cleaning Businesses John Braun, 2016-08-02 Written by a 20-year veteran cleaning business owner and advertising consultant to the cleaning industry, this book is for carpet cleaning, maid services, janitorial services, pressure washing, water restoration, and other cleaning businesses. Read this book and you'll discover... The formula for finding your unique selling position. Dozens of headline ideas for cleaning businesses. How to pick the most profitable advertising media for your message. Exactly what to do in a neighborhood advertising campaign so you don't go broke. A step-by-step sequence to get your clients to call you back more often and spend more money. The internet marketing plan that helps your website get twice as many leads as other cleaning websites. How to get the best commercial cleaning accounts. Killer tips to help you get more clients for less money. |
| commercial cleaning marketing ideas: The 6 Figure Cleaning Business Master Class Victoria Amador, 2017-11-09 Who is this material designed for?This manual includes all my knowledge on how to start and grow a million-dollar cleaning company in a short amount of time. This is not a for lazy people looking to make a quick buck. This is for serious cleaning business owner ready to grow their companies to millions of dollars. Here I include all the information I provide on my video course found at www.tremendouslife.com called The 6 Figure Cleaning Business Master Class which is a video class explaining in detail all the content you'll see in the screenshots throughout this manual. I have also included all the content from my previous ebook where I discuss all the lessons I have learned throughout the years. Disclaimer: I am not a writer so you'll probably notice lots of grammatical errors and sentence composition issues so this book is not for those looking to read a book for pleasure - THIS is a manual and lots of material that are not meant to flow like a book....this is FOR THOSE READY TO TAKE ACTION AND APPLY WHAT WE DISCUSS HERE TO EARN MONEY strategically and consistently.What's included: * Over 70% of all the materials provided in the cleaning business master class available on tremendouslife.com, * How to start a cleaning business* Cleaning proposal / quote sample* Websites mistakes and lessons learned* Getting your first customers* Direct marketing can be a waste of time* Operational procedures* Advice to hire your first employees* SWOT analysis* How to calculate pricing for your accounts* How to fire employees and clients* Marketing tips to earn over 6 figures* Process mapping to improve your cleaning business* Google listing tips* Customer service templates from asking for feedback to asking for payment for services rendered* Email marketing samples* How to ask for payments consistently with our templates* Telephone questionnaire * Screenshots of excel files from the class (if you want the actual excel file with forecasting and HR tools the only way is to purchase the video class)* And much more!Visit tremendouslife.com to get an idea on what the actual course is all about or just read this book -either way you'll be ahead of most 99% of all others thinking or already owning a cleaning business. I have friends that have been in the cleaning business for 10 years and still have not achieve revenues over a half million...reasons are many but the number one reason I've noticed is that they have not systems in place. You can run a successful company without proper systems and yes you do need a system for everything even for ordering supplies, answering the phone, responding to emails, your sales and marketing, training and human resources system to even how you dress (uniforms), speak to your clients and much more! |
| commercial cleaning marketing ideas: Cleanlots BRIAN. WINCH, 2018-08-03 Cleanlots has been described as America's Simplest Business and almost as simple as a walk in the park. Entrepreneur magazine said parking lot litter cleanup is a simple, inexpensive and potentially lucrative business to get into, and the market is growing. The Cleanlots book is an operations manual on how to start and operate a parking lot litter cleanup business. Each book purchase includes FREE email and telephone support from the author. Since 1981, author Brian Winch has made a six-figure annual income cleaning up litter from parking lots, and he'll teach you to do the same. It's an excellent way to take control over your life and income; you can start this business with very little money, without a college education or advanced computer skills. It's an ideal business for anyone who likes to work outside, who's responsible and can pay attention to detail. You can also operate this business part-time, as a side hustle until you're ready to go full-time. |
| commercial cleaning marketing ideas: How to Start a Cleaning Business Brian James, 2017-02-18 **Updated in 2017**In this turnkey guide loaded with specifics, I share the three primary marketing strategies I used to generate a $2000+ book of residual monthly income in the first month of my launch. I include several other gems that will help propel the success of your home cleaning business. Enjoy!**Bonus: 50 question cleaning quiz with answers** |
| commercial cleaning marketing ideas: Brand Admiration C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, 2016-10-03 Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach. |
| commercial cleaning marketing ideas: The Mom Test Rob Fitzpatrick, 2013-10-09 The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. |
| commercial cleaning marketing ideas: Ask a Manager Alison Green, 2018-05-01 'I'm a HUGE fan of Alison Green's Ask a Manager column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide 'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversations Ten years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career. You'll learn what to say when: · colleagues push their work on you - then take credit for it · you accidentally trash-talk someone in an email and hit 'reply all' · you're being micromanaged - or not being managed at all · your boss seems unhappy with your work · you got too drunk at the Christmas party With sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life. |
| commercial cleaning marketing ideas: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| commercial cleaning marketing ideas: Speed Cleaning Jeff Campbell, The clean team, 1991-06 Clean your entire house in 42 minutes with the Clean Team's unbeatable system that makes every move count! Cleaning Expert Jeff Campbell and the Clean Team share their techniques and tips for cleaning your home fast but with consistency and quality. They also recommend environmentally sound products and technology and how to get the very best from your housecleaning service. |
| commercial cleaning marketing ideas: Flier Marketing Alex Genadinik, 2015-11-23 Are you planning to promote your business with flyers? Or maybe you are already starting to promote your business with flyers and are not getting the amazing results that you were hoping for? If so, then this is the book for you. In this book you will learn to create amazing flyers which are effective at getting potential customers inspired and to desire your product, and you will learn how to create the offer on the flyers that excites people and gets them to either call you, visit your business location, or engage with your business in whatever other way you need people to engage with your business. You will also learn how and where to pass out and distribute your flyers, and how to get the most out of your flyer marketing efforts. You will even learn how to track what people do with your flyers, and how to measure results of your flier marketing efforts. Go ahead, get this book, and let's get your flier marketing to be as effective and productive as possible, and get you many clients. |
| commercial cleaning marketing ideas: Queen of Clean - the 15-Minute Clean Lynsey Crombie, 2021-03-30 What if you could always have a sparkling clean and organized home by just spending 15 minutes per day on your housework? The 15-Minute Clean will teach you how to do just that. Cleaning has never been easier than with TV's Queen of Clean, Lynsey Crombie, and her guide to your new daily cleaning routine. No more mess, no more hours of chores on the weekend - just one 15-minute session per day that you will power through in a flash - leaving you to enjoy the rest of your day. Once you adopt your daily 15-Minute Clean, you'll never look back. Create your own quick and easy daily routine Declutter and organise your home without a fuss Create more time for loved ones Soothe your soul with a tidy and calming environment Never spend a weekend on chores again |
| commercial cleaning marketing ideas: The Origin and Evolution of New Businesses Amar Bhide, 2000 In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. This clearly and concisely written book is essential for anyone who wants to start a business, for the entrepreneur or executive who wants to grow a company, and for the scholar who wants to understand this crucial economic activity. |
| commercial cleaning marketing ideas: Start and Run A Successful Cleaning Business Robert Gordon, 2008-09-26 The cleaning industry is worth billions each year. There is plenty of money to be made, and you don't require any specific qualifications to get started. What you do need is a range of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health & safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base. |
| commercial cleaning marketing ideas: Developing Successful Marketing Strategies Gary W. Randazzo, 2014-05-15 What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved. |
| commercial cleaning marketing ideas: Hospitality Marketing Francis Buttle, David Bowie, Maureen Brookes, Anastasia Mariussen, 2016-10-04 This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter. |
| commercial cleaning marketing ideas: Over 50? Get That Next Job Adrian Foster-Fletcher, 2020-03-16 This book is aimed at anyone in the job market who finds for the first time in their working life that the next job opportunity does not immediately present itself. You could be in a white or blue-collar role, a senior manager or a general administrative assistant. It applies to anyone in middle age who is struggling to get their next job.After a few weeks, you hit a wall. The world of recruitment has gone digital. Job adverts and the responses required are virtually all now online. You find yourself locked out of an impersonal, anonymous world. There isn't even an acknowledgement of your application, let alone a reply. There is no indication from anyone what you are doing wrong. You feel dejected and rejected. You spend time trying to think of keywords that you can add to your CV to broaden its appeal. Keywords which might unlock the algorithms allowing you even the possibility of an interview. All to no avail. The whole process is demoralising and quickly seems to become a futile exercise. In desperation you try the local job agencies who treat your application with equal indifference. Why would they do that when you have so much to offer? What else can you do?This book shows that there is another way. It gives you a formula which allows you to take control of the job-hunting process and which will yield results. It explains in fine detail how to craft a killer CV and how to turn an interview into a successful business meeting. This book will give you the tools to make the process personal rather than impersonal. Through using your network of contacts and applying directly for positions you will pull down not only a job, but a job that you want and will enjoy doing.The methods outlined here are not only proven to work, but will make the process fun, empowering you to be more confident, more proactive and ultimately more successful. |
| commercial cleaning marketing ideas: Business Plan Template and Example Alex Genadinik, 2015 This book is now used by the University of Kentucky entrepreneurship program. This book will give you a fresh and innovative way to write a business plan that will help you: - Complete your business plan faster - Avoid confusion and frustration - Focus on the core of your business and create more effective business strategies To help you learn the business planning process from the ground up, this book gets you started with a very basic business plan and helps you expand it as you make your way through the book. This way, you have less confusion and frustration and are more likely to finish your business plan faster and have it be better. This way you get a business plan template together practical explanations and an example. So whatever your learning style might be, this book has a high chance of being effective for you. If business planning seems to you complex and scary, this book will make it simple for you. It is written in simple and clear language to help you get started and create a great business plan. So what are you waiting for? Get this book now, and start creating a great business plan for your business today. Also recently added in the last update of this book is a business plan sample since many people commented that they wanted a business plan example. Although for my taste as an entrepreneur, I rather give you lots of great business planning strategies and theory that you can use in the real world instead of having a business plan template or workbook to write your business plan from. After all, a business plan is just a document. But to make your business a success, you will have to do it in the real world. So when you try to figure out how to create a business plan, don't just focus on the business plan document. Instead, focus on a plan for the real world with actionable and effective strategies. Get the book now, and start planning your business today. |
| commercial cleaning marketing ideas: The Calligrapher's Business Handbook Molly Suber Thorpe, 2017-04-25 The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions. Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists: How professional calligraphers charge for their services Whether to charge flat rates or hourly rates When - and how - to offer discounts or freebies How to charge for commercial work, such as logo designs How to get the most bang for your advertising budget What goes into a fair project contract How to navigate copyright licensing and know your rights! |
| commercial cleaning marketing ideas: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
| commercial cleaning marketing ideas: Marketing Myopia Theodore Levitt, 2008 What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead. |
| commercial cleaning marketing ideas: Home-Based Businesses That You Can Start Today Robert Witham, 2011-02-11 More people than ever are considering starting a home-based business. Part of this interest in home-based businesses is driven by an economic recession, but part of it is also driven by the dream of independence.For many people, being self-employed or operating their own home-based business has always been a dream. Leaving the corporate world behind, eliminating long commutes to work, spending more time at home with family, and a desire for a simpler lifestyle have all been listed as reasons why people decide to trade the supposed security of a corporate job for a home-based business.There are many reasons to start a home-based business. In fact, there are probably about as many reasons as there are small business owners! Starting a small business is hard work, but it is also rewarding work. Working for yourself also provides a measure of security and flexibility not available in any job. How much security and how much flexibility depends on the type of business you operate, as well as your motivation and determination to succeed.Home-Based Businesses That You Can Start Today will help you get started on the exciting journey toward being a small business owner. This book is filled with small business ideas that can be started right from your own home with minimal expense or hassle. Each business idea is neatly organized into its own section so you can skip over any business ideas that do not sound appealing and focus on those that you do find interesting.Home-Based Businesses That You Can Start Today focuses on providing ideas to get you started. This book profiles 65 different business ideas that you can start at home.I trust you will find Home-Based Businesses That You Can Start Today to be a valuable resource as you consider starting your own small business. The list of business ideas that is included in this book is by no means exhaustive or comprehensive, but it does provide a good overview of the many types of home-based businesses that can be operated today. |
| commercial cleaning marketing ideas: Honorable Influence David Hagenbuch, 2016-07 Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others. |
| commercial cleaning marketing ideas: The Artful Parent Jean Van't Hul, 2019-06-11 Bring out your child’s creativity and imagination with more than 60 artful activities in this completely revised and updated edition Art making is a wonderful way for young children to tap into their imagination, deepen their creativity, and explore new materials, all while strengthening their fine motor skills and developing self-confidence. The Artful Parent has all the tools and information you need to encourage creative activities for ages one to eight. From setting up a studio space in your home to finding the best art materials for children, this book gives you all the information you need to get started. You’ll learn how to: * Pick the best materials for your child’s age and learn to make your very own * Prepare art activities to ease children through transitions, engage the most energetic of kids, entertain small groups, and more * Encourage artful living through everyday activities * Foster a love of creativity in your family |
| commercial cleaning marketing ideas: The Green Marketing Manifesto John Grant, 2009-08-11 We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt. |
| commercial cleaning marketing ideas: Tibor Kalman Tibor Kalman, 2000-08 Tibor Kalman: Perverse Optimist is the definitive and exuberant document of the late Tibor Kalman's work and ideas. This full-color, oversize title reveals Kalman's thoughts on magazines, advertising, sex, bookstores, food, and the design profession. Product designs, stills and storyboards from his film and video projects, and spreads from his book and magazine work are included. The impressive list of contributors includes Kurt Andersen, Paola Antonelli, David Byrne, Jay Chiat, Steven Heller, Isaac Mizrahi, Chee Pearlman, Rick Poynor, and Ingrid Sischy. |
| commercial cleaning marketing ideas: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| commercial cleaning marketing ideas: Business Marketing Management Michael D. Hutt, Thomas W. Speh, 2014 Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.--Cengage website. |
| commercial cleaning marketing ideas: Starting Your Own Shop Matt Thomas, 2008 This no-nonsense guide to opening a shop offers a fresh approach to a popular subject. This book covers every aspect of setting up a retail business and usefully breaks the process down step-by-step. Topics covered include how to test your idea, surviving the crucial first six months and how to make your shop work in the internet age. There are also ready-to-use sample documents, including lease contracts and cashflow forecasts. Not only does the book give thorough information, it is also crammed with profiles, tips and real-life advice from the figures behind extremely successful retail businesses such as Dreams, Monsoon, Liberty's, and the children's shoe store, One Small Step One Giant Leap. It also includes the recent experiences of just-opened shops, uniquely combining information with advice, bringing theory to life. The book is written in conjunction with the UK's most popular website for small business, www.startups.co.uk. Startups.co.uk has been publishing information on how to set up a business since January 2000, and is now bringing all its expertise, case studies and understanding of the needs of this audience into a book for the first time. The author, Matt Thomas, has been writing about startup businesses for years, and has been the editor of www.startups.co.uk, the UK's most popular website for small businesses, since 2004. Matt has recently been named as one of the UK's Top 20 business journalists. He is passionate about small companies. |
| commercial cleaning marketing ideas: Clever Girl Finance, Expanded & Updated Bola Sokunbi, 2024-11-05 Secure your financial independence and security with small, simple, yet powerful action steps you can take starting today! In the newly revised second edition to Clever Girl Finance, celebrated personal finance educator Bola Sokunbi delivers an update to the insightful and entertaining installment of her widely read handbook to personal finance for women everywhere. The author walks you through the basics of building a strong and prosperous financial future, showing you how to craft a resilient budget, improve your credit score, pay down debt, invest and build long term wealth. With this book, you'll: Identify your personal money values, goals, and beliefs to help guide your actions. Explore mindset shifts and developing good financial habits including overcoming limiting beliefs about money and cultivating healthy financial habits. Learn strategies to effectively manage and eliminate debt, such as creating a debt repayment plan, negotiating lower interest rates, and prioritizing high-interest debt. Gain insights into different saving strategies, including emergency funds, retirement savings, and other long-term financial goals. Learn about different investment options, risk management, and how to start investing even with a small amount of money. And much more Perfect for women looking for practical advice, actionable steps, and real-life examples they can apply to their own financial journey, Clever Girl Finance is an invaluable resource for anyone who wants to achieve financial independence and success! |
| commercial cleaning marketing ideas: Scenarios in Marketing Gill Ringland, Laurie Young, 2007-02-06 You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush. |
| commercial cleaning marketing ideas: 15 Offline Marketing Strategies Alex Genadinik, 2015-11-17 Do you want to learn how to promote your business with time tested and proven offline marketing strategies that are still effective to get you clients and grow your business? In this book, you will learn 15 of the most effective ways that you can use to promote your business offline. You will also learn how to pitch your business in different ways that makes sense in different situation, and come across as trustworthy and to inspire a genuine interest from potential clients. By the end of this book you will be able to drum up business just about anywhere and in many different ways. I encourage you to get the book, and I look forward to seeing you on the inside and to share these strategies with you that will surely boost your business. Get the book, and let's begin our offline marketing journey to get you more customers and grow your business starting today. |
| commercial cleaning marketing ideas: Talk Triggers Jay Baer, Daniel Lemin, 2018-10-02 Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. |
| commercial cleaning marketing ideas: Marketing Management Philip Kotler, Margaret H. Cunningham, Ronald E. Turner, 2001 Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing). |
| commercial cleaning marketing ideas: McLaughlin & Kaluzny's Continuous Quality Improvement in Health Care Julie K. Johnson, William A. Sollecito, 2018-10-05 Through a unique interdisciplinary perspective on quality management in health care, this text covers the subjects of operations management, organizational behavior, and health services research. With a particular focus on Total Quality Management (TQM) and Continuous Quality Improvement (CQI), the challenges of implementation and institutionalization are addressed using examples from a variety of health care organizations, including primary care clinics, hospital laboratories, public health departments, and academic health centers. Significantly revised throughout, the Fifth Edition offers a greater focus on application techniques, and features 14 chapters in lieu of the prior edition's 20 chapters, making it an even more effective teaching tool. New chapters have been incorporated on Implementation Science (3), Lean Six Sigma (6), and Classification and the Reduction of Medical Errors (10). |
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