The short answer
There is no native frost or ice staff ability that taunts in ESO. Taunts come from the Undaunted skill line, certain monster-related passives, and a handful of set bonuses. If your build is running a two-handed, sword & shield, or a single ice staff with no undaunted points, you're just out of luck. I've seen people try to make this work because on paper it sounds clean, and then they run into a pillar and realize their tank isn't pulling anything. Here's how you actually do it. First, the baseline. The Undaunted skill line gives you access to three actual taunt sources. Fists of Jeer is the most common one. It goes on the Undaunted skill bar, has a 20-meter range, applies the Taunt condition to enemies within its radius for eight seconds, and it's on a relatively short cooldown. You do not need to equip the ice staff for this to fire. It's a separate skill slot.
The second option is the Call of the Ancients morph, "Giant's Bane." It's more of an area denial and damage tool than a pure taunt, but the base "Call of the Ancients" skill itself does not taunt. People confuse this constantly because the skill visually looks aggressive. It does not. Then there's the Daedric artifact from Boethiah's Quest, "Bane of the Damned." This gives you a passive chance to taunt on melee hits, but that's irrelevant if you're playing a magicka build with an ice staff because you're usually not in melee range to trigger it consistently. So if you want an ice staff build that can actually taunt, your setup looks like this. You take at least one point in Fists of Jeer. You put that on your Undaunted bar. You then rotate it in when your mob has broken off or when adds spawn near your main target. The rest of the time you're just running ice damage as normal.
What actually feels like working versus what the wikis say
I spent about three days building a frost mage character because someone at my guild kept asking me to pull trash pulls while they farmed alchemical resources. The wiki says Fists of Jeer works. It does. The reality is slightly worse. You have to press a button on a separate skill bar while your main bar is doing damage rotations. It's not complicated, but under pressure it gets skipped. Here's the edge case that nearly made me drop the build entirely. Fists of Jeer has an eight-second duration. If a boss enrage mechanic or an add spawn happens at frame six, your taunt falls off at the worst possible moment. I tried cycling it too early and accidentally let the pull chain break. The workaround was simple: I bound the skill to a wheel slot rather than a direct ability slot, and I stopped trying to use it proactively. Wait for the mob to wander. Let it get to about half health. Then taunt once and don't touch it again until the cooldown resets. Your brain stops overthinking it after about five pulls.
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Counter-intuitive details people miss
Most beginners assume that because Frost Mage has armor-passive scaling, a tank build with a staff is viable for endgame content. It isn't. The survivability gap between a proper two-handed tank and a magicka staff tank is massive. You'll survive normal mode trash pulls fine, but veteran dungeons will chew you up because you're trading tankiness for aesthetic preference. Another detail: the Ice Staff passive line called Shattersoul increases frost damage but also gives you a minor exploit vulnerability on enemies. That's not a taunt. It's a debuff that makes enemies take more damage from your skill line, which is useful but irrelevant to aggro. I watched a whole video essay conflate the two because the names sound vaguely related. They are not.
Alternative if taunting actually matters
If your goal is straightforward tanking, switch to One-Handed and Shield with the Destruction Staff passive line focused on spell armor. You keep the frost damage via the staff skill as a backup, but you get actual tank skills like Weapon Blast, Bulwark, and proper taunt mechanics through the Undaunted line without the weird hybrid feel. If you're dead set on the ice staff aesthetic, accept that you're playing a glass-cannon magicka build with a taunt tacked on. It works for casual groups and low-difficulty content. It does not work for anything above veteran difficulty unless your group already has a dedicated healer carrying you.
Practical checklist
Put Fists of Jeer on your Undaunted bar. Bind it somewhere you can reach without looking. Use it when mobs spread out, not when they're packed. Don't expect the staff itself to taunt. If you're getting aggro problems, check whether you actually have the Undaunted points in or whether you're just pressing the wrong skill on the wrong bar. The bar is the thing that breaks most of these builds.
