What Is Ice Cube Purple
Ice Cube Purple is a cool-toned purple shade that sits somewhere between a medium violet and a slightly bluish lavender. The exact hex value most people converge on is #7B68EE, though variations exist depending on the source. In Pantone terms it maps closest to 2707 C, which is a bit more muted and gray-leaning than the pure digital version. The color got its name from the way it resembles the translucent, frosty quality of a frozen cube viewed at an angle under artificial light. Not particularly poetic, but that's where the name comes from. The standard digital specification for Ice Cube Purple runs approximately #7B68EE. Here are the breakdown values you will need if you are dropping it into a design file: RGB: 123, 104, 238
CMYK: 48, 56, 0, 7
HSL: 249°, 80%, 67%
HSV: 249°, 56%, 93%
None of these are locked in stone because no single governing body owns this color. Different design teams and color libraries will shift the values slightly. If you are using it for print work, do not assume #7B68EE will come out the same on paper. The CMYK conversion above is a starting point, but you will likely need to adjust the K channel and add a touch more blue to the cyan if your printer profile runs warm. I learned this the hard way on a brochure project last year where the digital mock looked crisp and the printed result came out looking like a faded grape. I had the printer do a test strip and ended up shifting to a custom mix rather than trusting the standard conversion. For web use, the hex is straightforward. It works well as a secondary accent color, a hover state, or a gradient anchor. Do not use it as a background for body text at full saturation. It is too vibrant and will cause readability problems on white. Pair it with a desaturated lavender or a deep navy to ground it. I keep a small Swatch library with this color labeled in both hex and Pantone so I am not constantly re-lookup values mid-project. The time savings are minor but they add up when you are cycling through multiple palettes.
